This is the fourth article in a series I've been writing about perfecting your Partnering Reference Architecture (aka The Partenrverse).

If you haven't been keeping up, check out the first three here:

• Introducing the Partnering Reference Architecture
• Your CRM Is The Center Of Your Partnering Systems
• The Partnering Reference Architecture: Managing Your CRM

Now, let's dive into connecting your CRM to the Partnerverse.By Brian Hattaway.