The importance of customer experience in driving a company's success has been widely acknowledged. Numerous research studies, customer surveys, and real-life examples have highlighted the importance of customer experience over time.

Top research firms like Forrester, Gartner, and McKinsey have discovered a connection between customer experience and increased revenue, retention, and loyalty. We have all witnessed and learned the success stories of customer-centric companies such as Apple, Amazon, Ikea, and Hilton.

By Bernhard Friedrichs.