In last week’s GoToEco article we introduced the need for a standardized 6-step Co-Sell Orchestration Playbook & Program. The 6 steps are broken into Planning (Focus, Alignment and Ops) and Execution (with Partner, Process and Reporting):

In this week’s article, let’s dig into the details of each of these program elements. As you’re reading, keep in mind Rob Rebholz’s words of wisdom:

“Let's debunk a myth right off the bat: co-sell orchestration isn't a drawn-out, half-year project. By adhering to best practices, you can have it operational in mere days or weeks. And although it's not an instant magic bullet, co-sell orchestration can significantly bolster your lead volumes, improve close rates, shorten sales cycles, and enhance ACVs. If you're aiming to demonstrate how partners can boost revenue, it's high time to embrace co-sell orchestration.”