Show Notes:* 00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius * 00:44: How do you use SEO data to impact decisions at TrustRadius? * 3:36: The impact of review generation on SEO * 5:23: Duplicate content and how to create different experiences * 9:39: Mark’s ideal SEO department * 11:37: Measuring reviews, metrics vs. competitors * 13:01: The typical SEO at TrustRadius * 16:59: Tracking history — research boards and what they do * 20:11: How is TrustRadius monetizing? * 31:17: What performance tests work and which ones don’t * 37:08: How Google algorithm updates affect decisions for TrustRadius * 38:33: Mark’s view on link building, outreach * 41:01: What’s new for TrustRadius?

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