Show Notes:* 00:15: What is the 50%+ of your time on distribution theory? * 1:38: Why do we think this theory is wrong? * 2:36: Spend more time on quality and optimization for search * 3:24: The appropriate amount of time for distribution on average * 4:11: Using Pareto’s Principle (80/20) to better balance efforts * 5:34: What Archimedes’ Lever has taught us on content performance * 7:54: How to best use your time on content and distribution * 9:58: The difference between promoting content and promoting a business * 11:42: Why KOB analysis is still a key factor * 12:43: Is PPC a valid strategy for link building? * 14:30: Summary

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