Show Notes:* 00:15: Why we recommend interactive content * 1:31: What are the cons of interactive content? * 2:16: If Google is building the same tools in the SERP, is it worth it? * 3:44: How to think about the calculator itself, what to consider * 4:25: Positive outcomes we've seen through passive link strategy * 6:56: Other examples of interactive content * 8:48: Why time to value is important * 10:34: The repurposing codebase is beneficial * 12:45: When content uses "calculator" without the calculator * 13:45: How we think of bottom-funnel pages and calculators * 15:30: Ideal structure for calculators * 16:28: Final thoughts

Show Links:* Enroll in SiegeLearn today! * Follow Drew on Twitter * Follow Ross on Twitter * Send us an email