Content and Conversation: SEO Tips from Siege Media

Show Notes:

00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled
1:21: How to secure a substantial SEO budget
5:13: Tom’s contrarian take on how companies should invest in SEO
6:15: The secret behind organizational charts
7:42: Best metrics to use for proving ROI
10:46: Common mistakes in strategy presentations to the C-suite
13:43: The correlation between updating content and renewals
15:50: Why communicating ROI in annually is ideal
17:14: Tips for communicating link building ROI
20:50: How to calculate monthly link value
21:20: Revenue forecasts don’t always have to be right, here’s why
23:23: Ideal timelines for revenue conversations with the executive team
24:30: The value of email sign-up’s
26:47: How to navigate securing budgets in a difficult environment
31:08: How to build a better proposal for your client
34:01: How long should a pitch take for a big C-suite?
41:27: Why new Directors can be your key to funding
44:03: Lessons learned, why growth and excitement are more useful than you think
49:44: Impress with communication
53:43: How to express results when your client is already trending up
54:30: What’s next for Tom’s SEO MBA

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