Show Notes:
- 00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
- 00:56: Why Darin created an agency-wide presentation on “Representation in Design”
- 2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
- 3:01: Checking the biases of your business and colleagues
- 4:33: How to combat fear of representing things “wrong”
- 6:50: The importance of keeping others accountable
- 8:13: What to do when clients give pushback
- 11:44: How “checking boxes” for diversity can result in tokenism
- 12:31: Designing “real” people and why representation is more than just race
- 14:47: Giselle’s inspiration for illustration and graphic design
- 15:44: Why audiences are supporting businesses they believe in
- 16:10: How to improve your content marketing through writing
- 17:10: Improve your education on representation internally first
- 17:33: Supporting the greater good is good for business
- 17:50: Closing thoughts and resources
Show Links:
- Follow Giselle on Instagram
- Follow Darin on Dribbble
- Follow Cara on Twitter
- Follow Drew on Twitter