Show Notes:

• 0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
• 1:50: The definition of “brainstorming”
• 2:08: The brainstorming process at Siege Media
• 3:16: Group dynamics when thinking creatively
• 3:58: How Siege Media’s brainstorming has improved over time
• 4:46: Producing ideas–best tools to use for brainstorming
• 6:40: The power of Reddit, how to use it effectively
• 7:41: Why platforms like “The Pudding” are beneficial
• 8:02: Breaking up B2B and B2C ideas
• 9:05: How to brainstorm for niche industries
• 9:34: Promotable vs. SEO topics
• 11:01: What type of content does well in B2B markets?
• 12:49: How do you brainstorm for a mature content strategy?
• 14:13: Best criteria for a content revamp
• 15:29: How to look for passive link opportunities
• 18:09: What is the Keyword Opposition to Benefit (KOB) analysis?
• 20:23: What does the future of brainstorming look like?

Show Links:

• Follow Elsie on LinkedIn
• Follow Drew on Twitter