Show Notes:

• 3:24: Are links and content really all that’s needed for SEO?
• 8:11: The danger in relying on SEO hacks and loopholes
• 10:15: Copywriting vs. content marketing
• 13:15: Our outreach process including open rate and placement rates
• 20:54: How to do content marketing at scale and still ensure quality
• 24:39: Our preferred SEO and content marketing tools
• 31:03: Refreshing content vs. killing a page
• 38:00: Idea of “collaborative copy”
• 41:30: The risk of content mills
• 43:44: How to take simple topics and turn it into a link engine
• 46:35: The Gary Vaynerchuk model and repurposing content
• 50:45: Our YouTube strategy

Show Links:

• How to Use “Freshness Distance” to Improve Rankings by Ross Hudgens
• The GaryVee Content Model
• Watch the original recording on Neville’s channel
• SiegeLearn content marketing course
• Follow Ross on Twitter
• Follow Neville on Twitter
• CopywritingCourse.com
• Send Ross an email