Show Notes:

• 00:38: How to evaluate keywords (and find them) when just starting out
• 4:07: Finding lower competition terms
• 5:13: Why passive link building is even more important for lower authority sites
• 7:06: When buyer personas ≠ linkable audience
• 8:03: Understanding authority and credibility when link building
• 10:00: Building out a “hero asset” to carry your content strategy
• 11:51: How to balance a blog design that scales

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• Produced by Cara Brown
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