Show Notes:
- 00:25: Why you should look at search clicks, not search volume for ideas
- 3:30: Tips for capturing the featured snippet
- 6:22: Anticipating organic traffic drops even if you capture the featured snippet
- 7:50: Refreshing and testing title tags to attract clicks on SERP
- 11:26: Do rich snippets improve rankings?
- 14:26: How to capture People Also Ask boxes
Show Links:
- Christmas songs SERP
- Cholesterol in eggs SERP
- “Are timeshares worth it?” SERP
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- Produced by Cara Brown
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