Show Notes:* 00:08: Welcome, Chip Malt, CEO of Made In * 00:35: The details of Made In’s content strategy * 4:33: How do you quantify the worth of your assets? * 7:10: Why Chip pursued education and research first * 7:50: How long did it take to feel traction from your SEO investment? * 13:48: Made In’s content and A/B tests * 10:02: The evolution of Made In’s blog design * 19:05: How to incorporate shopping experiences into content * 22:00: Using email for content distribution * 25:05: How Made In used original photography to their advantage * 27:22: Does AI have a place in Made In’s content development? * 30:19: What’s next for Made In? * 31:40: The structure of Made In’s content team * 34:44: How Made In sets goals * 38:15: Chip’s cooking tips

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