Show Notes:* 00:07: Welcome, Bernard Huang, Co-founder of Clearscope * 00:30: How to recession-proof content marketing * 5:05: Why exploring bottom-funnel topics are key * 7:32: Attributing content to revenue, lead generation * 11:57: Update content more * 14:41: Repurpose content more * 18:09: Using keyword rankings to prove success * 19:05: Search demand’s decline and ChatGPT * 22:36: The revolution of language models and unique data * 30:10: Final tips, tactics, and tricks for recession-proof content marketing

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