Show Notes:* 00:23: Does digital PR have enough value per link? * 4:35: How to execute link effectively * 6:40: Breaking down the value of links by industry * 7:29: Off-brand digital PR — the “Principal—Agent” problem * 9:59: Deploying digital PR campaigns 1-4x a year * 11:50: Why keyword-driven digital PR makes the most impact * 13:08: How to fuel internal linking across your site * 14:29: Digital PR best practices, the fundamentals * 15:49: Final tips, tricks, and tactics/li>

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