Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013!

Imogen talks about the key changes to Google Keywords ads in 2023. We unpack

• how Ad formats have changed greatly,
• the new goal-based campaign type Performance Max (aka PMax)
• keeping an eye on ROAS (Return on Ad Spend),
• responsive text ads – and the power of the full-stop.

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