Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.

In this episode we discuss:

• The key considerations and challenges in choosing the right platform
• Treating all participants equally in a customer community
• Overcoming the negative perception of Facebook
• How to enhance your products and services from community feedback
• How to not be overly-commercial in your community messaging

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