Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.

In this episode we discuss:

• What is Reddit and why is it so unique?
• The different types of ads: from takeovers to self-service
• Using Reddit to target specific subreddits and niche audiences
• Is Reddit for everyone?
• Agency versus in-house work

[03:26] How an accidental London agency experience led to passion.

[09:39] Various ad types: takeovers, self-service, niche.

[14:42] See results for any budget, but consider product value.

[18:02] Lead time determines if it's too late for Black Friday.

[24:23] Getting organised with Notion

[26:08] Using Meta Blueprint as a free resource.

Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox

Find your next eCommerce tool >> https://keepopt.com/tech

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor