Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years.

In this episode we discuss:

• Why do you need an Analytics Strategy?
• What is an Analytics Strategy?
• How does GA4 impact all this?
• Alternatives to GA4
• Why spending more time analysing data improves business performance
• What is the difference between collected data and actionable insights?
• The key considerations in choosing the right analytics tool

[05:57] Analytics strategy vital for making informed decisions.

[09:15] Clear strategy simplifies workload and frees time.

[12:22] The right analytics tool enables actionable insights.

[20:03] Data analysis requires time, understanding, and action.

[24:40] Data-driven insights improve performance.

[32:07] Google Analytics is all you need for your analytics strategy.

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