Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites.

In this episode, we discuss:

• The AI strategies marketers are using to craft customer avatars that convert
• Why starting with human insights is crucial before involving AI
• Pro tips for creating avatars that resonate with your audience's emotions
• How to leverage reviews and team insights for next-level personalization

Dive in:

[04:15] Creating, sharing, and refining content using AI.

[07:50] AI helps understand users, systemize insights efficiently.

[12:22] Research, analyze reviews for authentic customer language.

[15:03] Start with basic AI tools, focus prompts.

[17:40] Describe product, avatar, before/after states, pain points.

[21:53] Tailor document for team-specific needs.

[25:12] Insider Tips from Sara!

Find the notes here: https://keepopt.com/237

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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