Building a brand seems to be what everyone's doing these days - so differentiation in product and having a strong brand are key to survival. We spoke with the team at Loftie about creating the brand, launching, and learning. FIND LOFTIE: https://byloftie.com/ https://www.instagram.com/byloftie/ FIND ANNA: https://www.linkedin.com/in/aesullivan2010/ https://www.instagram.com/anna_sullivan10/ FIND THE CREATIVE EXCHANGE: http://thecreativeexchange.co https://www.instagram.com/thecreative_exchange/ https://www.linkedin.com/company/6459032/