Carey and John from Virginia Blue Ridge Sports talk about finding your area's niche in sports events and sports tourism.
Faye Oates from the City of Birmingham talks about the cooperation needed among city departments to host and execute sporting events.
Linda Logan, executive director at the Greater Columbus Sports Commission, talks with Jackie Reau about the changes in sports tourism.
Jennifer Stoll talks with Jackie Reau on the importance of research and statistics to the sports travel industry.