The Catalyst Effect with Rich Keller: Recent Episodes

Rich Keller

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne and Godiva to name a few. I now travel the country as a motivational speaker challenging people to craft their personal brands using just ‘One Word’. Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. I’ll also talk directly to you and reveal the ‘One Word’ for brands such as Starbucks, Apple, SPANX and Oreo. I’ll even throw into the mix my branding concepts for some influential people like Ashley Graham, Kelly Clarkson, Gary Vee, Brene Brown and many more. Join me on my mission to transform one million lives ‘One Word’ at a time.

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Myles Grossman is a passionate advocate for living life to the fullest, driven by the desire to reach his highest potential and inspire others to do the same. In the wake of a family tragedy, Myles faced profound grief and uncertainty about his new reality. To process his emotions and find clarity, he made the bold decision to leave his job and his New York City home behind, embarking on a one-way journey to Paris. This pivotal moment sparked an incredible 9-month adventure across the world. Through this transformative experience, Myles gained profound insights and a fresh perspective on life. Now, as he shares his untold stories and invaluable lessons, he inspires others to embrace their own journeys. To honor his sister Hallie's memory, he and his family created a foundation dedicated to supporting the causes she cared about, making the world a better place and helping him process his grief in a meaningful way.

Let’s meet Myles Grossman.

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Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person’s journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let’s do this!

Here are the 5 things you need to know about today’s guest Sally Wolf:

Number 1

She is one of the most inspirational women you’ll ever come across, as evidenced by the award her Stanford classmates bestowed upon her, which we discuss in this episode.

Number 2

Sally spent two decades rising in the corporate media industry, before a health challenge changed the direction of her life.

Number 3

Despite her diagnosis, you will learn about Sally’s ability to live with an abundance of joy and determination to serve others.

Number 4

You will hear about sally’s unexpected (and unique) hobby.

AND

Number 5

The ‘One Word’ I chose for Sally’s story that embodies the message I want everyone to walk away with after our conversation.

Let’s meet Sally Wolf.

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Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person’s journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let’s do this!

On July 3rd, 2020, Bradi Nathan got the call no parent ever wants to receive: her son, Jack, had passed away at the age of nineteen. The prior evening, Jack had been at a friend's birthday party and swallowed, what he thought, was a Percocet. The pill was laced with Fentanyl.

One Party

One Night

One Pill

One Millisecond Decision

Jack never woke up.

Bradi Nathan took over her son's brand, Happy Jack, with the intention of continuing to raise awareness about mental health. She decided to carry on what Jack had started in order to pay tribute to his memory and complete his objective!

This is Happy Jack Mom’s motivational story.

Let’s meet Bradi Nathan.

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Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person’s journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let’s do this!

Here are the 5 things you need to know about today’s guest, Brooke Eby:

Number 1:

Brooke was 29 years old when she experienced her first symptoms. It would be four years before she received her official ALS diagnosis at the age of 33.

Number 2:

Brooke shares an experience at her friend’s wedding that shifted her entire perspective on how she was going to process her diagnosis.

Number 3:

Brooke turned to her strong sense of humor to bring her ALS story to the social media world. With millions of views, Brooke's ultimate goal is that her humor continues to boost others through difficult times.

Number 4:

Brooke shares how a private message on Instagram led to a game-changing donation match for her ALS fundraiser.

AND

Number 5:

The ‘One Word’ I chose for Brooke’s story that embodies the message I want everyone to walk away with after our conversation.

Let’s meet Brooke Eby

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Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person’s journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let’s do this!

Here are the 5 things you need to know about today’s guest, Leslie Weirich:

Number 1: Leslie is honoring her 20-year old son Austin, who died by suicide in September, 2016, by doing battle for other youth who lose hope. Leslie now devotes much of her life tirelessly campaigning for suicide prevention, by speaking to teens, young adults, and parents around the world.

Number 2: Despite Austin having it all - perfect grades, scholar athlete, President of his class, the list goes on - he took his own life and Leslie believes Austin’s story has the power to save other young lives, and spare other parents the devastating loss they experienced.

Number 3: In this episode, Leslie shares the one question she asked 3 High School audiences that led to her CATALYST MOMENT.

Number 4: Leslie also discusses brain science, specifically the role the pre-frontal cortex plays in suicide and suicide prevention.

AND

Number 5: The ‘One Word’ I chose for Leslie’s story that embodies the message I want everyone to walk away with after our conversation!

Let’s meet Leslie Weirich!

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I’ve always had a bucket list item that I thought would never happen in my lifetime…giving a𝐓𝐄𝐃talk! Well five years after making a spur-of-the-moment decision to quit my corporate career, that crazy dream became a reality when I spoke at𝐓𝐄𝐃𝐱𝐌𝐚𝐧𝐡𝐚𝐭𝐭𝐚𝐧𝐁𝐞𝐚𝐜𝐡on November 5th, 2022 in California. Candidly, my overall experience was both CHALLENGING and profound. That’s why I decided to record this episode, in the hopes of paving an easier road for anyone who is fortunate enough to make it onto a𝐓𝐄𝐃𝐱stage like I did. In addition to sharing my 6-month journey to the red dot, I also share 10 learnings that will help anyone who is fortunate enough to share their idea with the world! Good luck on your journey to the red dot!

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…Dolly Parton!

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Franzi Ibscher:

Number 1: Franzi was born and raised in Munich, Germany.

Number 2: Franzi is a graduate of the Rotterdam School of Management at Erasmus University in the Netherlands and received her master's in management and entrepreneurial leadership at the Babson Olin Graduate School of Business in Wellesley, Massachusetts.

Number 3: In this episode, Franzi shares the lessons learned from the healthcare startup she co-founded and later had to shut down due to Covid. 

Number 4: In this episode, you'll also learn one of Franzi's hiring practices called 'The Airport Test.'

AND

Number 5: Franzi's 'One Word' personal brand. Take a listen to this episode to hear her answer.

Let’s meet Franzi Ibscher.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Maria Gilfoyle:

Number 1: Maria is a graduate of Washington University in Saint Louis with a Bachelor of Science in Business Administration.

Number 2:

After discovering her ‘One Word,’ Maria makes a seismic shift in her personal and professional life that drives home my branding philosophy that all it takes is one word to stand out, conquer obstacles, reach excellence, and score. You’ll be inspired to take action and discover your own ‘One Word’ after hearing her story.

Number 3:

In this episode, you’ll also learn more about Maria’s multiple side hustles. One is a media company she founded called the Power Thread, and the other is a venture syndicate group she cofounded called Change Maker Ventures

Number 4:

If you’re thinking of a career change, then you’ll want to listen to how Maria derisked her way from working at The Gap to now working in venture capital.

AND

Number 5:

Maria’s ‘One Word’ personal brand. Take a listen to this episode to hear her answer.

Let’s meet Maria Gilfoyle.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand topic… 8 STRATEGIES THAT WILL TURN A PRODUCT OR SERVICE INTO A BRAND!

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Brian Ondrako:

Number 1:

Brian is the host of the Just Get Started Podcast, a show about the "getting started" moments people have taken to overcome their fear, anxiety, and self-limiting beliefs so they can get on the road to a more fulfilling life.

Number 2:

You’ll discover how Brian’s ‘One Word’ personal brand uncovered a business idea that goes way beyond his podcast, Just Get Started.

Number 3:

You’ll learn about the impact Brian’s grandparents had on defining his character.

Number 4:

Brian reframes a moment in his life that most people would consider a failure by shifting his mindset and gaining the fortitude needed to set a positive example for his son.

AND

Number 5:

Brian’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Brian Ondrako.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...THE 3 KEY PRINCIPLES OF MARKETING USING A HOUSE ANALOGY!

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Alexa Gambardella:

Number 1:

Alexa is a graduate of Emory University with a Bachelor of Arts in Sociology and Global Health.

Number 2:

Upon discovering her ‘One Word’, Alexa makes a seismic shift in her professional life that drives home my branding philosophy that “All it takes is ‘One Word’ to Stand-out Conquer Obstacles Reach Excellence and SCORE.” You’ll be inspired to take action and discover your own ‘One Word’!

Number 3:

In this episode, you will learn about an employee engagement program Alexa Co-founded at Vitech dedicated to building community, cultivating employee talent, and strengthening communication across the company.

Number 4:

Alexa shares a story about wanting to “Fit In” at 10 years old based on society’s expectations of what girls were supposed to look like. You will be moved when you hear the advice Alexa would now give her 10 year old self if she had the chance to do it all over again.

AND

Number 5:

Alexa’s ‘One Word’ Personal Brand…Take a listen to this episode to hear her answer.

Let’s meet Alexa Gambardella.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… Cheerios!

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Rob Lawless:

Number 1:

Rob is a graduate of Penn State University with a Bachelor of Science degree in Finance.

Number 2:

To encourage people to treat human connection as an experience, rather than a transaction, Rob is a man on a mission, with a “Crazy Idea” that I promise will leave you inspired to take action when this episode ends.

Number 3:

Rob’s “Crazy Idea” has received some incredible press, including the Kelly Clarkson Show, the TODAY Show and On Air with Ryan Seacrest. He has also been invited to meet media personalities like Drew Scott and Zach King!

Number 4:

Rob delivered a TEDx Talk to Emory University on the untapped value of human connection, has spoken at the University of Washington and Amazon, and will be speaking at several universities and corporations this upcoming school year!

AND

Number 5:

Rob’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Rob Lawless.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… Google!

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… Warby Parker!  

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… Pret A Manger!

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… Dove!

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… Klondike Bars!

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… BRENE BROWN.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Number 1:

In this episode, you’ll hear how the work we did together landed him an acceptance to the college of his dreams. I’ll give you ONE hint: Cheesesteak!

Number 2:

You’ll learn the ONE signature item that makes Aditya stand-out from the crowd!

Number 3:

He is the Founder and Director of the Economics Education Initiative, a nonprofit organization that is committed to combating financial illiteracy.

Number 4:

Aditya leverages his passion for film making by taking creative action to address disparities and solve social problems for the greater good in Hispanic populations.

AND

Number 5:

Aditya’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Aditya Desai.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… KIND.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… AMERICAN IDOL.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… MASTERCARD.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… DENTYNE.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Brittany Fleck:

Number 1:

Brittany is a graduate of the University of Southern California with a degree in Human Development and Aging.

Number 2:

In this episode, Brittany share excerpts from the book Untamed, by Glennon Doyle, and the profound effects it had on both of our lives.

Number 3:

Brittany is the Founder of Perennial, a full-service end-of-life event production company and ritual consultation specializing in celebrations of life and creative death planning.

Number 4:

In this episode, Brittany tells us how to bring all-of-life to the end-of-life by putting the "FUN" in funeral...or as she likes to say...a FUNeral. This opened my eyes to the many ways we can die with dignity.

AND

Number 5:

Brittany’s ‘One Word’ Personal Brand…Take a listen to this episode to hear her answer.

Let’s meet Brittany Fleck.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Carson Sweezy:

Number 1:

Carson is a graduate of William & Mary in Williamsburg, Virginia.

Number 2:

After battling Crohn’s disease, along with his desire to learn holistically about food, Carson decided to spend some time living on a farm and in this episode, he shares how this experience changed his life.

Number 3:

In this episode, you’ll experience first-hand how ‘One Word’ literally transformed Carson from a rebel to a Founder. I always say that, “All it takes is ‘One Word’ to SCORE!

Number 4:

Carson Sweezy (that’s S-W-E-E-Z-Y) shares how “Operation Zero Debt” led to starting his own venture called Sweetz&Savoryz - with a “Z” - a line of sweet and savory creations that serve as the vehicle to establish authentic communities by connecting people through food and entertainment.

AND

Number 5:

Carson’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Carson Sweezy.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… SESAME STREET.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… COCA COLA.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… BEN & JERRY'S.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… M&M'S.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...WHY A PERSONAL BRAND LEADS TO A WINNING BRAND!

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… BUILD-A-BEAR.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… KELLY CLARKSON.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Hayden Humphrey:

Number 1:

Hayden is a graduate of Ohio University.

Number 2:

In this episode, you’ll experience first-hand how ‘One Word’ literally brought the authentic Hayden to the forefront. I often say that, “All it takes is ‘One Word’ to SCORE and Hayden proves this beautifully!

Number 3:

He empowers people to craft unscripted lives by breaking up with the scripts they were given, so they can build careers and businesses that are aligned, authentic, and joyful.

Number 4:

Hayden also founded Lift Apparel, a conscious clothing company that spreads love and supports mental health by donating 10% of profits to mental health advocacy organizations.

AND

Number 5:

Hayden’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Hayden Humphrey.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...WHY FREE WORK IS A SMART STRATEGY FOR PERSONAL BRANDING!

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...PERSONAL BRANDING IS NOT PERSONAL BRAGGING!

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… GATORADE.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Caleb Guilliams:

Number 1:
At an early age, Caleb read every financial book he could get his hands on and was fascinated with the idea of ordinary people being able to achieve extraordinary wealth.

Number 2:
At age 21, Caleb became the Founder and CEO of BetterWealth, a company committed to showing people how to have efficiency and control over their money today, while maximizing their wealth potential for tomorrow.

Number 3:
In this episode, I asked Caleb to share one event in his life that helped define his character. His answer is a true example of what it means to be a man-of-integrity.

Number 4:
Caleb authored The AND Asset, hosts the BetterWealth Podcast and speaks around the world. He has a true passion for financial education and is on a mission to help people see and reach their highest potential.

AND

Number 5:
Caleb’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Caleb Guilliams.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… CHARMIN.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Amanda McCreight:

Number 1:
Amanda was named by Next Gen HQ, 1 of 16 Entrepreneurs to watch.

Number 2:
In this episode, You’ll learn how serial entrepreneur Jess Itlzer’s book Living With A Seal and his Build Your Life Resume course changed the entire trajectory of Amanda’s life…I’ll share one hint: She now works full-time for Jesse as his Creative Director and you’ll hear about her extraordinary journey to land this once-in-a-lifetime opportunity. I promise you’ll be inspired.

Number 3:
Amanda shares a text message she gave me in June of 2019, from Sara Blakely, the Founder of SPANX, that I will cherish for the rest of my life…another inspiring moment in this episode.

Number 4:
Amanda shares the story of how a DM to the Co-creator of Yes Theory turned into a clothing collaboration that would sell out in minutes!

AND

Number 5:
Amanda’s ‘One Word’ Personal Brand…Take a listen to this episode to hear her answer.

Let’s meet Amanda McCreight.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… ASHLEY GRAHAM.

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Here are the 5 things you need to know about today’s guest, Andrew Feinstein:

Number 1:

Andrew is a graduate of Georgetown University’s McDonough School of Business.

Number 2:

In this episode, Andrew shares the one misperception about Entrepreneurship he wants to dispel.

Number 3:

He is the Director of Brand Partnerships for Next Gen HQ, a business hub that cultivates Community, Education, Resources and Mentorship to energize the world’s greatest entrepreneurs, giving them the momentum they need to overcome obstacles and win in both business AND life.

Number 4:

In his first Amazon Best Selling book, Find Your Mind: Meditation for the Bold & Ambitious, Andrew shows us that we can create the conditions to form our own happiness. Through the art and practice of meditation and mindfulness, we can learn to live in the present moment. Right here and right now.

AND

Number 5:

Andrew’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Andrew Feinstein.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… FEDEX.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Lexi Godlewski:

Number 1:
Lexi is a graduate of Endicott College in Beverly, Massachusetts.

Number 2:
In this episode, Lexi shares a personal story about an incident that took place at work that changed the entire trajectory of her life.

Number 3:
Lexi started her own venture as a heart-centered marketing strategist and success coach, who helps entrepreneurs in a unique way that you’ll learn about in this episode.

Number 4:
She hosts her own podcast, "Building My Empire", which documents her journey as she builds her business from the ground up and gives listeners the secrets to creating a profitable business, so they can experience the richness of life.

Number 5:
Lexi’s ‘One Word’ Personal Brand…Take a listen to this episode to hear her answer.

Let’s meet “The Queen of Soul”, Lexi Godlewski.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… AMAZON.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Rachel Leigh Gross:

Number 1:
Rachel is a graduate of Brown University.

Number 2:
In this episode, Rachel shares a discussion she had with her English Professor that shifted her career aspiration from teaching to entrepreneurship.

Number 3:
She is the Director of Community for Next Gen HQ, a business hub that cultivates Community, Education, Resources and Mentorship to energize the world’s greatest entrepreneurs, giving them the momentum they need to overcome obstacles and win in both business AND life.

Number 4:
Rachel has been officially dubbed “The Queen of the Fall Season”, bringing an infectious spirit that is filled with leaves, lattes and loveeeeeee…with a touch of pumpkin spice to top it off!

Number 5:
Rachel’s ‘One Word’ Personal Brand…Take a listen to this episode to hear her answer.

Let’s meet Rachel Leigh Gross.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…NIKE.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guests, Sam Panitch & Parker Yablon:

Number 1:
Sam & Parker are both graduates of the University of Maryland.

Number 2:
Sam shares a personal story about his mom and dad that not only forced him to grow up fast, but also truly defined his character.

Parker shares a personal story about an incident that took place in a very public forum that, in hindsight, turned out to be the most defining moment of his life.

Number 3:
As Co-Founders of Elevation Nation, Sam and Parker are creating a movement that propels young adults from passengers to drivers of adulthood by activating their mental fortitude” in a way that ELEVATES their confidence, allowing them to feel valued in the “real” world.

Number 4:
Sam is a former high school basketball benchwarmer, aspiring chef, and currently trying to teach himself to play the piano.

As for Parker, when he isn’t spinning a conversation into a discussion about the Maryland Terps or the Ravens, he prides himself on his passion for vinyl collecting, making Italian food, and traveling.

Number 5:
Sam and Parker’s ‘One Word’ Personal Brands…Take a listen to this episode to hear their answers.

Let’s meet Sam Panitch and Parker Yablon.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guests, Sam Panitch & Parker Yablon:

Number 1:
Sam & Parker are both graduates of the University of Maryland.

Number 2:
Sam shares a personal story about his mom and dad that not only forced him to grow up fast, but also truly defined his character.

Parker shares a personal story about an incident that took place in a very public forum that, in hindsight, turned out to be the most defining moment of his life.

Number 3:
As Co-Founders of Elevation Nation, Sam and Parker are creating a movement that propels young adults from passengers to drivers of adulthood by activating their mental fortitude” in a way that ELEVATES their confidence, allowing them to feel valued in the “real” world.

Number 4:
Sam is a former high school basketball benchwarmer, aspiring chef, and currently trying to teach himself to play the piano.

As for Parker, when he isn’t spinning a conversation into a discussion about the Maryland Terps or the Ravens, he prides himself on his passion for vinyl collecting, making Italian food, and traveling.

Number 5:
Sam and Parker’s ‘One Word’ Personal Brands…Take a listen to this episode to hear their answers.

Let’s meet Sam Panitch and Parker Yablon.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…DISNEY.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guests, Nick Costelloe and Sean Casey:

Number 1:
Nick and Sean are both graduates of The College of New Jersey. Sean also has a Master’s Degree from the Stevens Institute of Technology.

Number 2:
The ‘One Word’ that is synonymous with Nick and Sean is SOCCER: It’s in their blood.

Number 3:
Nick and Sean, the Co-Founders of Universal Dialect, are on a mission to ignite daily adventures. The activewear they sell funds their social mission to give soccer balls to underprivileged youth across the globe. Some things in life are Universal…a soccer adventure is one of them.

Number 4:
In this episode, you’ll hear how a trip to Peru that Nick took with his youth soccer team at 15 years old planted the seed for Universal Dialect.

Number 5:
Nick and Sean’s ‘One Word’ Personal Brands…Take a listen to this episode to hear their answers.

Let’s meet “The Soccer Mavens” Nick Costelloe and Sean Casey.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. I’ll even throw into the mix my branding concepts for some influential people like Ashley Graham, Kelly Clarkson, Gary Vee, Brene Brown and many more. Let’s listen to today’s brand clip…NOTORIOUS RBG.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Dorcas Olatunji:

Number 1:
She just started her freshman year at Northeastern University’s D'Amore McKim School of Business in Boston Massachusetts.

Number 2:
In this episode, Dorcas shares her experience as the first-ever Student Representative on the Delaware Board of Education.

Number 3:
As a Nigerian-American, she is an advocate for experiential learning, civic engagement, and public service.

Number 4:
Dorcas is the Co-Chair of the YMCA's Youth Voter Commitment, a four-phased initiative to empower youth advocates to engage with their communities this election year.

Number 5:
Dorcas’s ‘One Word’ Personal Brand…Take a listen to this episode to hear her answer.

Let’s meet Dorcas Olatunji.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…DORITOS.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders, and college and high school trailblazers who have accepted my challenge discovered their ‘One Word’ personal brand, and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Daniel Botero:

Number 1:Daniel is a graduate of the University of Central Florida. He moved to the United States with his mother when he was 8 years old, with just two suitcases and $2,000. His mother left everything behind so that Daniel could have the opportunity to pursue the American dream.

Number 2:
Daniel is the Founder of “Mastering College to Career”, a company dedicated to showing 1st generation and minority college students the path to their dream jobs. He has helped thousands of his students land jobs with top companies such as Google, Amazon, Disney, Deloitte and hundreds more.

Number 3:
In this episode, Daniel shares the top 3 things every college student must do to land their dream job after graduation.

Number 4:
Daniel is a national best-selling author and host of a top-rated podcast, both named “Mastering College to Career.”

Number 5:
Daniel’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Daniel Botero.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…S'WELL.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Rana Campbell:

Number 1:

Rana is a graduate of Princeton University with a Bachelor’s Degree in Sociology.

Number 2:

She is the Founder and Chief Dream Driver behind Dreams In Drive, a platform that helps millennial creatives learn how to take their dreams from PARK to DRIVE.

Number 3:

In 4 years, Rana grew her Dreams In Drive podcast to over 235+ episodes, streaming in 100+ countries and a total number of downloads-to-date that is beyond impressive…she reveals the number in this episode.

Number 4:

Rana shares what she did to get her podcast featured on the Apple iTunes homepage in late 2016. It was her 1st big break that took her show to the next level.

Number 5:

Rana’s ‘One Word’ Personal Brand…Take a listen to this episode to hear her answer.

Let’s meet “The Captivating” Rana Campbell.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…APPLE.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Ben Bradbury:

Number 1:

He is a graduate of The University of Sheffield in England.

Number 2:

Ben shares a conversation he had in NYC that allowed him to truly experience the power of listening.

Number 3:

He is obsessed with empowering Founders to connect with their customers through empathetic communication.

Number 4:

Ben is the host of the Subject Matter Podcast, an exploration into how the experts of today can become the thought leaders of tomorrow.

Number 5:

Ben’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Ben Bradbury.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…PELOTON.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guests, Dillon Galynsky and Leny Prog:

Number 1:

Dillon and Leny are both taking time away from their respective colleges, Babson and Hunter, to pursue their mission of ridding the world of second-hand smoke!

Number 2:

Dillon shares a personal story that happened to him in 9th grade that defined his character from that moment forward.

Number 2:

Leny shares what he and Dillon do to celebrate a success and when you learn about their venture, you won’t be surprised.

Number 3:

Dillon and Leny are walking-the-talk as the Co-Founders of Hush, a smoke filtration device that captures all the ash, eliminates fumes and odor, and drastically reduces 2nd hand carcinogens.

Number 4:

The entrepreneurship world is definitely taking notice with wins at the Next Gen Summit, the Plug & Play Vapetech Accelerator and Cannabis10x pitch competitions.

Number 5:

Dylan and Leny’s ‘One Word’ Personal Brands…Take a listen to this episode to hear their answers.

Let’s meet Dillon Galynsky and Leny Prog.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…SNICKERS.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders, and college and high school trailblazers who have accepted my challenge discovered their ‘One Word’ personal brand, and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Deborah Olatunji:

Number 1:
This fall, she will be starting her freshman year at The University of Pennsylvania.

Number 2:
The number 63 was the catalyst she needed to transform failure into fortitude…and you’ll learn what she did in this episode.

Number 3:
She founded the Student Leadership Initiative Program, or SLIP, a social impact venture that is mentorship-fueled, student-led, and community-focused to support the potential of game-changing high school students.

Number 4: She is a Nigerian-American award-winning poet, activist, public speaker, and the author of Unleashing Your Innovative Genius: High School Redesigned.

Number 5: Deborah’s ‘One Word’ Personal Brand…Take a listen to this episode to hear her answer.

Let’s meet Deborah Olatunji

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…VOLVO.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge,
discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest,
Jordan Gross:

Number 1:

He’s a Northwestern and Kellogg School of Management Graduate.

Number 2:

He loves to create “Tootsie Pop” moments by “over listening to the underheard…and you’ll hear one of these
moments in this episode.

Number 3:

He’s a #1 Best Selling Author of Getting COMFY: Your Morning Guide to Daily Happiness and recently launched his 2nd book, The Journey To Cloud Nine.

Number 4:

He’s a 2-time TEDx speaker.

Number 5:

Jordan’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Jordan Gross

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…OREO.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college
and high school trailblazers who have accepted my challenge,
discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest,
Sophie Beren:

Number 1:

She is the Founder & CEO of The
Conversationalist, a digital community and content platform
that empowers young people across the globe to have
conversations that matter.

Number 2:

She reveals in this episode a phrase, inscribed
inside a ring she wears every day, that guides how she
approaches life.

Number 3:

She was recently named 25 Under 25 by Social
Entrepreneur’s Magazine.

Number 4:

She wrote a powerful piece for the Huffington
Post, after the 2016 election, urging all of us to challenge
ourselves in new ways to foster openness and embrace
differences in beliefs…especially on social media.

Number 5:

Sophie’s ‘One Word’ Personal Brand…Take a
listen to this episode to hear her answer.

Let’s meet Sophie Beren

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…SPANX.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guest, Bryan Wish:

Number 1: 

He’s a graduate of The University of Georgia.

Number 2:

Will Smith taught him a very important life lesson and you’ll learn what that is in this episode.

Number 3:

He’s the Founder of BW Missions, an idea-inspired agency that transforms experts such as CEOs, authors, entrepreneurs and visionaries into thought-leaders by crafting their pathways to BELONGING so they can be seen, heard & valued.

Number 4:

Prior to BW Missions, Bryan was instrumental in establishing a foundational community outreach system for The Kairos Society - a network of young entrepreneurs - building a fellowship of more than 500 up-and-coming entrepreneurs in 40+ countries.

Number 5: 

Bryan’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.

Let’s meet Bryan Wish

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…STARBUCKS.

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Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today’s guests Justin Lafazan and Dylan Gambardella:

Number 1:

Justin and Dylan graduated from The University of Pennsylvania and Duke University respectively.

Number 2:

Kat Cole, President, and COO of Focus Brands taught Justin the “Hot Shot Rule” and you’ll learn in this episode how this rule is helping him overcome his fear of failure.

Dylan shares a story about his 1st personal failure that took place in a very public forum and, in this episode, you’ll learn what impact it had.

Number 3:

Justin and Dylan are the Co-Founders of Next Gen HQ, a business hub that cultivates Community, Education, Resources and Mentorship to energize the world’s greatest entrepreneurs, giving them the momentum they need to overcome obstacles and win in both business AND life.

Number 4:

Justin released his book in December 2015, What Wakes You Up? Designing Kick-Ass Lives Through Entrepreneurship and it instantly jumped to the bestseller list on Amazon.

Dylan presented a TEDx Talk entitled “Finding Your Passion With a Community”, which focused on the pressure young people feel to pursue a certain path, and how rewarding it is to find your passion while you’re young and pursue it.

Number 5:

Justin and Dylan’s ‘One Word’ Personal Brand…Take a listen to this episode to hear their answers.

Let’s meet Justin Lafazan and Dylan Gambardella.

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I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…GODIVA.

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Rich Keller, the host of The Catalyst Effect, welcomes you to the show!