Small Town Big Wins Online Marketing: Recent Episodes
Steve Loiselle
This podcast is your one stop shop when it comes to marketing your local business! You will learn Facebook & Instagram Ads strategies, case studies, tips & tricks on how to scale, grow and automate your local business and to get in front of your ideal customers!
SHOWNOTES:
In today’s episode, I have an amazing guest Dina Mande. She is an amazing marketer, and photographer in the boudoir & portrait photography industry. She helps portrait photographers to scale their business to six figures! Amazing right?
If you are a photographer and struggling in terms of marketing this episode is perfect for you! She will share some tips and tricks on how you can bring your photography business to the next level that will reach your ideal clients. You are going to learn so much in this episode with Dina.
Now, Let’s get to it!
On Today’s Show You’ll learn:
- What is a Sales Funnel?
- Why is it important to embrace your niche?
- What is the advantage of creating a landing page?
- How to create proper sales funnel that will convert into sales?
- Tips on nurturing your audience through email list
- How to creatively market your photography
- How to build your email list and why it is important?
- 4 ways to build your audience
- Importance of Facebook Group in Photographers
- Tips on how to make your Ads creative and engaging
- Ideal budget for your Ads as a photographer
If you haven’t already joined my Facebook Community for more tips and tricks in growing your business. Join us here: Local Business Facebook Ads Marketing Group .
Links & Resources Mentioned During This Episode: Small Biz Advantage Facebook Group
https://www.facebook.com/groups/localbusinessonlinemarketing
Give To Grow Program: https://m.me/LoiselleSteve?ref=w15024945
Episode 2: 5 Facebook Ads Policies you must know: https://steveloiselle.com/5fbadspolicies/
Episode 6: Deep Dive Between the Boost post & Facebook Ads: https://steveloiselle.com/2074-2/
Connect with Dina Mande:
Dina Free Facebook Group: https://www.facebook.com/groups/1337320273116248
Instagram: https://www.instagram.com/dinamande
Coaching program : https://www.thenextlevelphotographers.com/
The Secret Sauce: https://www.thenextlevelphotographers.com/book-strategy
Dina Mande Studio: https://www.dinamande.com/
Dina Free Facebook Group: https://www.facebook.com/groups/1337320273116248
Connect with me:
Instagram: (steveloiselle_ ) https://www.instagram.com/steveloiselle_/
Facebook: (Loiselle Steve) https://www.facebook.com/LoiselleSteve
Have A Specific Topic Or Question You Want Me to Answer on the Show?
I got you! If you have a topic or question you want me to answer, heck, if you have a guest to recommend to maybe you’d like to be a guest on the show? Please type it below or click here to visit my contact page. Who knows, maybe you’ll make your appearance on the show!
Don’t Forget To Subscribe & Review!
All I ask for is honestly. Please be fair and leave a honest review or rating! I appreciate you for doing so and it will help me so much in growin my podcast, therefore, helping more people!
Hello Everyone! It’s great to be back, It’s been a while. On today’s episode, I discussed and answered some of the questions that you are probably curious about as well regarding Facebook Ads? Does Facebook Ads would really help my business? Does it really work? Or I’m just losing money? Is Facebook Ads just a Scam?
If you’re one of the business owners who are frustrated of gaining nothing on Facebook's ads and you feel like it’s not working on your end but still trying to get the results that you want. I totally feel you and I’ve done it before But Facebook Ads really a Scam? Or you just don’t have the right strategy?
I got you! This episode is perfect for you! I shared the tips and strategies that me and my clients are doing. It will make your ads more effective that will totally convert it into sales. What kind of strategy do you need to implement to have great success in your business using Facebook Ads? Let’s dive more deeper into it! You don’t want to miss this one.
On Today’s Show You’ll learn:
- Why is it important to have strategies in using Facebook Ads?
- What are the best strategies to use to grow your business?
- Why Installing Facebook Pixel very important?
- Importance of knowing your target audience or your ideal avatar
- Tips on creating your Facebook Ads
- How to determine your goal with your Ad?
- Importance of knowing your main objective in running ads
- Creating and Retargeting Audience
- How to connect with your audience
If you haven't already joined my Facebook Community for more tips and tricks in growing your business. Join us here: Local Business Facebook Ads Marketing Group .
Links & Resources Mentioned During This Episode: Small Biz Advantage Facebook Group
https://www.facebook.com/groups/localbusinessonlinemarketing
Give To Grow Program: https://m.me/LoiselleSteve?ref=w15024945
What is Facebook Pixel and How does it work? https://steveloiselle.com/episode-5-all-about-the-facebook-pixel/
Giveaways and how to strategize it around YOUR local business
https://steveloiselle.com/episode-4-how-to-use-giveaways-for-you-business/
Facebook Pixel: https://www.facebook.com/business/m/pixel-manual-install
Connect with me:
Instagram: (steveloiselle_ ) https://www.instagram.com/steveloiselle_/
Facebook: (Loiselle Steve) https://www.facebook.com/LoiselleS
Have A Specific Topic Or Question You Want Me to Answer on the Show?
I got you! If you have a topic or question you want me to answer, heck, if you have a guest to recommend to maybe you’d like to be a guest on the show? Please type it below or click here to visit my contact page. Who knows, maybe you’ll make your appearance on the show!
Don’t Forget To Subscribe & Review!
All I ask for is honestly. Please be fair and leave a honest review or rating! I appreciate you for doing so and it will help me so much in growin my podcast, therefore, helping more people!
Hey friends! Today’s episode is going to be AMAZING! I am having my first guest interview on the Small Town Big Win Marketing Podcast. I could not be more excited about it! We will geek out and talk about Facebook & Instagram Ads for small and local businesses.
But first, I want to invite you to my Facebook Group, the Small Biz-Advantage where other business owners just like you who want to learn about Facebook & Instagram Ads and other marketing strategies in order to grow, scale and automate their business.
Click on this link to join the FREE Facebook Group.
https://www.facebook.com/groups/localbusinessonlinemarketing
Also, if you’d like to SPY on your competition, and see what they are doing for Facebook Ads, who they are targeting , get your my FREE PDF where I share and break down exactly how to do that!
Click this link and get your copy now. ( Opens in Facebook Messenger ) https://m.me/LoiselleSteve?ref=w13540495
Alright my friends, time for the magic!
I am very honored to have her on the show! I was so nervous to even ask her to be the first guest on my show but her answer was “ Steve, I would be honored!” And that my friends, made me smile!
Her name is Amanda Robinson , The Digital Gal! She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.
She is part of the 360 Marketing Squad with Stephanie Liu, Jenn Hermann,Mike Allton and just released her first book which is the number one seller on amazon, The Ultimate Guide to Social Media Marketing .
Here’s the link to purchase the book on Amazon.
https://www.amazon.ca/Ultimate-Guide-Social-Media-Marketing/dp/1599186748/ref=sr_1_2?dchild=1&keywords=The+Ultimate+Guide+to+social+media&qid=1605827412&sr=8-2
During this podcast, Amanda talks about:
What are Facebook Ads. Why should local and small business owners do Facebook Ads?
*The Facebook Pixel and why it’s important.
*What are the difference between Facebook Ads and Boost Post
*What kind of Data can you get from Facebook Ads and why it’s important.
How to set up for success when you start with Facebook Ads? Biggest mistakes you see business owners do when it comes to running Facebook Ads or Boost Post.
*The special Ad Category and why you should use it.
*Why use Messenger Marketing and what is it? How can you use it with Facebook Ads?
*Giveaway and contest Facebook Policies that you should follow.
Amanda's FREE PDF AND MEMBERSHIP BELOW:
The Facebook Ads Glossary :https://m.me/thedigitalgal?ref=glossary ( opens in Messenger )
The Swift Kick In the Ads Membership: www.swiftkickintheads.com
Running Facebook Ads during Election times can be tricky. In this episode, I will talk about what's going on right now with Facebook Ads vs elections. I will be talking about what can happen and what's been happening with Facebook Ads Review system . Here's the thing, I don't want you to panic, so I am talking about a Video funnel that you can use RIGHT NOW during election times in order to grow your audience without your ad-cost rising up.
Want to join my Free Smal Biz Ad-Vantage Facebook Group? Check it out here https://www.facebook.com/groups/localbusinessonlinemarketing/
In today's episode, it's something different! I was super happy that you guys send me questions to answer! And that's exactly what I did!
I took some of your questions and talked about them in this episode. If you guys like this, we will make it a thing every month! Are you in my Facebook group? I am inviting you to join us in there! Here's the link https://www.facebook.com/groups/localbusinessonlinemarketing
Here's what we discussed today:
1 - Look a like Audience and how to use them
2- Does video ads with text in it affect the quality of the ads?
3 - What are the best objective to send leads to and how and why you should try to keep your traffic on Facebook or IG platform.
4- Is the audience size radar relevant when you do ads?
5- How to deal with Tiny audiences and can you have good results?
6- How can a Realtor leverage video ads.
7- What are the 4 special ads category
8 - Can Instagram Ads perform better than Facebook Ads and vise-versa?
Oh by the way, I am launching a 2 day workshop on how to learn the difference between the Boost Post button and the Facebook Ads and how to use it in your local business to grow,scale and automate your business. If you want it, it's 47.00$ and you can send me a DM on Instagram @steveloiselle_
Check out how Facebook budgeting works. In this episode, we will talk about how to lower the cost of your Facebook Ads and also how much budget you should be spending as a local business.
There’s knowing your customers and there's UNDERSTANDING YOUR CUSTOMERS. It’s critical that you do. We tend to THINK that we know our Ideal Customer Avatar, which you will hear me reference to ICA.
Multiple business owner I spoke with don't know their ICA and that’s a BIG MISTAKE, especially when it’s time to create your Facebook Ads. It’s super important because you can communicate directly with your audience. You can create an image and a text copy which will relate with your service or products. They will feel like you understand them and you connect with them.
In today’s episode you will learn:
The difference between demographics and psychographics.
Why it’s important to understand your Ideal Customer Avatar
Tips & tricks to learn more about your ICA. What is Facebook Audience Insight and what it does for you.
Would you like to join the waiting list of my new upcoming program specifically for Small and Local Business owners just like you? This program will teach you how to set up for success in order to get you started with Facebook Ads for your business.
We touch on points like: Installing Business Manager Navigating and understanding Business Manager and Ads Manager.
Understanding some of the most important Facebook Ads Policies. How to set up your Facebook Pixel and make sure it works. How to create a basic campaign in Facebook Ads.
Send me a DM on Instagram @steveloiselle_ to know more about this program.
Here are some links that we discussed about today:
Manychat: https://manychat.pxf.io/91goj Amy Porterfield: https://www.amyporterfield.com
Facebook Audience Insight: https://www.facebook.com/business/news/audience-insights
Steve Loiselle Instagram: https://www.instagram.com/steveloiselle_
The famous questions, BOOSTED POST vs Facebook Ads? What’s the difference?
In this episode, we will cover the differences between both. Being a local business owner or small business owner, you probably are thinking about pressing that boosted post button or maybe you already did. But did you get the results that you wanted? Most likely , no.
Today we will break it down, we will talk about; Boosted Post Facebook Ads Different objectives within Boosted Post and Facebook Ads Do Facebook Post work? How do use the boosted post
Local & small business owners need to be more active on social media especially during these times. A Lot of you realized that online marketing was missing in your business. You should go and implement what you learned today in the podcast and give me some feedback!
Instagram: https://www.instagram.com/steveloiselle_ Facebook group: https://www.facebook.com/groups/localbusinessonlinemarketing
What’s going on my friends? Happy Friday! In this episode we will talk about one of the most critical things that you should know about but most businesses don’t. The Facebook Pixel!
If you’re serious about growing your business, you need to install this on your Website.
The facebook Pixel is a snippet of code that you install that allows you to track and target who comes on your website.
Not only it allows you to track and target website visitors, but…… it allows you to RETARGET website visitors! Woah!
If you don’t understand this, it’s like when you go on Amazon and look at a certain product, then you close your window. You open up Facebook and what do you see in your news feed? THE SAME EXACT PRODUCT! That’s some retargeting for you my friends!
I will be talking about:
- What is a Facebook Pixel
- How to create the Facebook Pixel
- How to install the Facebook Pixel
- Plugins that you can use in order to install it.
- Different things you can do with the Facebook Pixel data when you do your marketing campaigns.
- We will talk quickly about Standard events and Custom Conversions.
- How you can retarget website visitors and create audiences.
Hope you enjoy this quick episode! Remember, it’s time to IMPLEMENT! Here’s some links below discussed in the podcast that you can use in order to help you install the Facebook Pixel and get the show going!
How to install Facebook Pixel: https://www.facebook.com/business/m/pixel-manual-install Business Manager: https://business.facebook.com/overview
Facebook Pixel Helper:
https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en
Giveaways or contest are one of the biggest way to grow your following, especially as a local business. The sad thing is that most local business owners and entrepreneurs use giveaways the wrong way. They have no strategy behind it and waste so much good data and at the end, SALES.
In this episode, I will discuss why using giveaways or contest are just AMAZING when done right. We will discuss all of the following:
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Why giveaways are one of the fastest way to grow your local business.
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Why I have developed and adapted this strategy for my clients and myself for the past year now.
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What giveaway does for you and your business.
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How giveaways or contest can grow your email list, manychat subscriber list, your custom audiences and more.
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How you can make sells while using giveaways.
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Why using a strategy is important and also having a GOAL.
You do NOT want to miss this one. Like you will hear in the podcast, I can't believe I am giving this out for FREE. That's ok. But, I want you to go and IMPLEMENT in your business and share with me results that you had. That would make me happy!
You will hear about a case study of a giveaway that I did for my Martial Arts Academy for the Back Two school. You will learn how I made 10,000$ with an ad-spend of 500.00$, a strategy + going on Facebook Live for the draw of the winners.
Hope you enjoy!
Here's all the links mentioned in the episode.
Facebook Giveaway and Contest Policies: https://www.facebook.com/policies/pages_groups_events/
Manychat - https://www.manychat.com/
Flowater Martial Arts - http://www.flowatermartialarts.ca
Hope you guys enjoy! Steve
In this episode, you will learn the power of ads Targeting when it comes to Facebook & Instagram Ads. This will help you understand the differences between Interests, behaviors, demographics targeting and which one to use. I also talk about different options that you, as a local business owner can use in order to reach more customers.
We will cover:
-One of the biggest mistakes I see when using interests during the Facebook Ads process. - Talk about the difference between Interests and behavior targeting and why it's important to know.
- Powerful targeting options for local businesses such as people who purchased a product on Facebook.
This episode is a must listen for you!
Facebook Group: Local Business Facebook Ads marketing group
In this episode, you will learn about 5 important Facebook Ads Policies that local business owner do not know but should in order to run you Ads. This could be the difference between running successful Ads for your local business and having your Ad-Account banned. And, we do not want that!
Hey everyone! Thanks for tuning in the first ever episode of the Small Town Big Win Online Marketing Podcast for Local Businesses! If you're a local business owner, a brick & Motor business, a Small business owner and you want to learn about Facebook & Instagram Ads, you're at the right place!
This podcast will teach you how to grow, scale and automate your local buisiness. We wil talk about marketing for local business, strategies, case studies! Enjoy!