Digital Hive Podcast: Recent Episodes
Honey Pot Digital
Welcome to the Digital Hive Podcast, where we talk about all things digital marketing, from websites to social media, to email marketing and all of the advertising channels online. In each episode, we cover one topic, to give you actionable change that you can make in your business, this week. Hosted by Emma Peacock.
In the episode, I explore the pivotal question of whether to niche or not and it's impact on digital marketing. I dive into the importance of defining a niche, the benefits and limitations of niching, and how businesses can effectively market their offers with examples from various industries to illustrate how niching or broadening your target audience impacts your marketing strategy and growth potential. I also break down how these learnings could impact how broader businesses can segment their audiences.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
In this episode, I’m breaking down the decisions that matter for small business owners and marketers when they’re planning to run a sale in their business.
Whether they’re in retail and ecommerce, or offer services to their clients, a discount can be the thing that gets people over that hurdle into purchasing what you offer. However, there are questions we have to answer to create a strategic sale, to generate profit and curate a positive experience for our customers.
At peak season, and at any other time of the year, these 14 decisions will help you focus on what really matters, rather than copying what everyone else is doing.
Handy Links:
How to stop news feed distribution of a Facebook post
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Every marketing tactic isn’t for everyone but there is an element of neuroscience to why we often feel friction. When we move outside our window of tolerance, things feel a bit harder, but working together can limit this. Even if you don’t have a business partner or team, collaborations can be a way to expand your business’ reach, find inspiration and discover new audiences.
In this episode, we talk about collaborations, finding alignment through them, getting inspiration and your window of tolerance and the neuroscience of working together.
Find Rachel online:
https://www.rachelposner.com/take-5-practice
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
In this episode, I chat with Joanne Homestead about copywriting and the stories we can tell in our businesses. She shares some great insights into what we can tell stories about and how to turn them into captivating emails.
Joanne Homestead, founder of Desk Plant Creatives, is an email copywriter, copy coach, and obsessed storyteller. She helps soulful entrepreneurs and coaches in wellness, well-being, and mindset elevate their stories to connect, compel, and sell with audacious authenticity, email-style.
Find Joanne and her fab freebies in the show notes: https://www.honeypotdigital.com/podcast/joanne-homestead
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
In this episode, host Emma dives deep into the art of customer experience orchestration and marketing. Emma outlines how every detail, from customer engagement to brand promises and emotional connections, shapes the customer journey. She offers strategies for setting clear brand expectations, building connective experiences, and maintaining brand consistency. This episode is packed with insights on how to ultimate transform customer touch points into loyalty and revenue, making it essential for any business owner looking to enhance their digital marketing strategy.
Access the worksheets and view the show notes: https://www.honeypotdigital.com/podcast/curating-impactful-customer-journeys
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
On today's episode, I chat with Joan Russell about change, and how we can embrace it, take steps and ride the wave as it all comes at us. Joan is the founder of The Leap Lounge, host of its podcast, and creator of the signature talk Get Cozy with Change, inspiring audiences to reframe fear, embrace identity shifts, and step boldly into their next chapter. Not all situations are the same, so this episode isn’t about giving solutions to common problems.
In marketing, there is always change, but we often want to make change with the content and interactions we’re having so this felt like a great conversation to have on the podcast. I hope this episode gives you some insights and ideas of how you can weather and work through change.
Find Joan online:
https://www.intuitivenorth.com/
https://theleaplounge.com/
https://www.instagram.com/thejoanrussell/Book your free clarity session: https://intuitive-north.moxieapp.com/public/60-minute-clarity-session
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
In this episode, I’m chatting with Paige, a designer of brand identities and websites for course creators and entrepreneurs about how to elevate your offer on your website to give a more premium experience to your visitors. This can be important for all brands, even if your offer is kind of more affordable because a higher perceived value means they’re often more inclined to purchase. This has kind of turned into a mini series on brand and I’m really glad that we’re able to wrap this up with a focus on websites.
Find Paige online: https://www.paigeaileendesign.com/https://www.instagram.com/paigeaileendesign/ https://www.tiktok.com/@paigeaileendesign
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
This week, Megan and I chat about the brand design process, how she nails down the right identity for the brand, and a few ways that business owners can best approach this important investment. I hope this episode gets you thinking about your brand identity differently, and even if you already have one you love, that you reconnected with it in some way today.
Megan is the creative force behind Olive Ridley Studios. Specializing in visual and physical branding, she helps her clients make big waves with their small brands. A graduate of the Savannah College of Art and Design, Megan spent nearly a decade working for international brands before launching Olive Ridley Studios in 2020. Now, she's putting her knowledge and design prowess to work for small businesses across the US.
Find Megan online:
https://www.oliveridleystudios.com/
https://www.instagram.com/oliveridleystudios/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
My guest today, Jillian Bright is an author, copywriter, messaging strategist, and fractional CMO who helps authors, creatives, and values-driven businesses refine their messaging and build marketing systems that support their unique values, capacity, and goals. We chat about what your verbal brand identity is, what impacts it, and how you use it to best embody your brand.
Find Jillian, and a special deal for Digital Hive listeners: https://www.jillianbright.com/digitalhive
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
In this episode, I chat with Cleo about her work creating a spoken word album and memoir. We discuss art, the marketing of art, feedback and authenticity. There are lots of pieces of this discussion where this is relevant for many businesses, so even if you never want to write a thing, I hope this episode will give you some takeaways about how you can approach your marketing.
Find Cleo online:
cleochilds.com
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
On this episode I’m chatting with Andrea Stenberg all about video in marketing and how to keep it authentic to the brand.
As a video marketing strategist, Andrea shows coaches, course creators and other heart-centered entrepreneurs how to show off their unique brilliance and connect with their ideal clients using video.
Find Andrea online:
LinkedIn https://www.linkedin.com/in/andreastenberg/Instagram https://www.instagram.com/andreastenberg/Facebook https://www.facebook.com/TheBabyBoomerEntrepreneurPinterest https://www.pinterest.ca/andreastenberg/YouTube https://www.youtube.com/andreastenberg
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
The customer journey is the experience they go through from identifying a problem they want to solve, searching for your type of offer, choosing a company or product, and all the way through to after the purchase.
We can work to optimise for this journey, giving people what they are looking for and helping people figure out if this is the right fit for them. How your business shows up for the customer on the journey dictates that experience, and where that journey ends. A great journey means they’re more likely to continue going through the process. By optimising this journey as much as you can, you can expect your conversion rate, revenue, and advocacy to rise.
Your marketing roadmap is how you will get from where you are now, to where you want your marketing, and that customer journey, to be.
Link to the funnel breakdown: www.honeypotdigital.com/deep-dive/are-you-missing-a-step-in-your-marketing-funnel
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
In this episode I dive further into one of the things that impacts our revenue so much: pricing.
I delve further into using marketing to better understand the reaction to your price, increase the perceived value, and how you can run promotions and better position your pricing to a potential client or customer.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Marketing can’t cover up the consequences of every business decision, even though many businesses act like it can. In this episode, I break down how to spot when a deeper issue is masquerading as a marketing problem, how to find the root cause, and how to troubleshoot realistic solutions. Plus, I talk about what to expect from your marketing analytics while you work on fixing the real issue.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me:https://www.honeypotdigital.com/work-with-me
Podcast:https://www.honeypotdigital.com/podcast
More content:https://www.honeypotdigital.com/blog
Instagram:https://www.instagram.com/honeypotdigital
Pinterest:https://www.pinterest.nz/honeypotdigital/_created
LinkedIn:https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered:https://www.honeypotdigital.com/podcast-application
It's been a while, so I wanted to check in and share about what's been going on and how I'm making things easier on myself after burnout before we leap back into the content I have planned for the rest of 2025.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us onhello@honeypotdigital.com
Rachelle Siebke is a money coach, working with life coaches who want to be smart with their money. She’s on a mission to create, build up and support 1,000 well-resourced women. Women who have the time, energy, money and decision-making skills to live, love, and leave any situation without restriction.
In the episode we chat about how to make decisions about the resources we have, how our feelings can change how we make those moves and defining what we want to do for ourselves, rather than making decisions on what others have told us.
Find Rachelle:
The Fun Money Guide: https://www.rachellesiebke.com/money-guide-optin
Instagram: https://www.instagram.com/rachellesiebke.moneycoach/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Lea Durante, is a Family Nurse Practitioner turned Integrative Health Coach. She wields quick, science-based techniques for potent mental and physical transformations. Lea guides individual clients in her signature coaching work “The Integration Experience” and tailors impactful stress reduction & wellness programs for corporate teams. As a co-host of the From Your Center podcast, she shares resources, tools, and inspiration weekly. This is one of those episodes where we talk about marketing more indirectly, but because the nervous system has such an impact on our whole body, how we feel and on our life, it impacts how we show up in our marketing. Lea and I talk about how our nervous system operates when it’s out of sync what we can do about it both in the small moments and the short term and how those efforts compound to helping us find that regulation. In business, and in some parts of marketing, we talk about consistency, but that doesn’t mean that every day is the same, or that we do things equally. We can ride the wave and show up somewhat consistently, and regularly, and those efforts compound over time.Find Lea online: https://www.instagram.com/lea.durante.np/https://www.linkedin.com/in/lea-durante-np/Take Lea’s quiz: https://www.leadurante.com/quizResources mentioned:https://www.amazon.com/Before-You-Know-Unconscious-Reasons/dp/1501101218Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach. Find me online:Work with me: https://www.honeypotdigital.com/work-with-mePodcast: https://www.honeypotdigital.com/podcastMore content: https://www.honeypotdigital.com/blogInstagram: https://www.instagram.com/honeypotdigitalPinterest: https://www.pinterest.nz/honeypotdigital/_createdLinkedIn: https://www.linkedin.com/in/emma-peacock-11271172TikTok: https://www.tiktok.com/@honeypotdigital If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
We’re always wanting to structure our marketing in such a way that it makes business more profitable, rather than just adding to the expense column.
Profit often improves by focusing on the four main ways to grow a business. Those are increasing the efficiency of your processes, increasing their customers’ average spend, increasing the number of times they buy from you and by increasing the number of customers (of the type you want).
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.
I wanted to chat to Emily about how business owners can both get more curious in creating their own content, but also think about their audience’s curiosity too.
So many business owners I work with speak about hitting a wall when it comes to creating content, and it takes a lot of time for them to figure out what works for them, either finding their writing or speaking style, finding a format, or having to figure out the tech issues. It intrigues me how curiosity can help them figure that out sooner, or at least to simplify taking that first step.
Find Emily online:
https://emilyaborn.com
www.instagram.com/emilyaborn
www.linkedin.com/in/emilyaborn
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Dr Katherine Iscoe is a keynote speaker, author, board member, former CEO of a dual-listed public company, academic mentor and summa cum laude graduate with multiple scholarships and awards.
Despite these achievements and perceived public success, Katherine’s mental health was teetering on collapse. This led to her research into self-respect, particularly for people pleasing high achievers. The Self-Respect Revolution is all about changing the relationship that we have with ourselves to enable us to change our relationship with the world around us.
I hope that this episode can help you better understand self-respect, the research Katherine has been able to do, but also to see how you can make changes in your marketing, in your business and in your personal life to be even more proud of your choices and actions, so you feel more comfortable sharing your work with the world.
Find Katherine online:
https://www.drkatherine.com
https://www.instagram.com/drkatherineiscoe/
https://www.linkedin.com/in/drkatherineiscoe/
https://www.youtube.com/drkatherineiscoe
https://www.tiktok.com/@drkatherineiscoe
https://www.facebook.com/drkatherineiscoe
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
At the start of any new year or quarter, we all love to make a plan or make decisions on how we’re going to do our marketing, but making it actionable and sustainable is how you’ll actually make real progress. A marketing action plan is different to a strategy or an approach, because it’s the specific actions you plan to take in the near future.
What does YOUR marketing need?
Check out this episode to better understand the marketing and sales funnel https://www.honeypotdigital.com/deep-dive/are-you-missing-a-step-in-your-marketing-funnel
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
At the start of every year, I like to set a bit of a focus. I also do this monthly most of the time, but the year is more an overarching one. I’m not totally one for resolutions, but I love to think about where I want to be in a year, then what’s actually achievable and make a goal from there.Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach. Find me online:Work with me: https://www.honeypotdigital.com/work-with-mePodcast: https://www.honeypotdigital.com/podcastMore content: https://www.honeypotdigital.com/blogInstagram: https://www.instagram.com/honeypotdigitalPinterest: https://www.pinterest.nz/honeypotdigital/_createdLinkedIn: https://www.linkedin.com/in/emma-peacock-11271172TikTok: https://www.tiktok.com/@honeypotdigital If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
I'm excited to announce the podcast will be coming to you weekly for 2024!On guest episodes we chat about either how they found their approach or letting you know all about their niche marketing expertise. Solo episodes break down parts of marketing, aspects of approaches you might like to consider or reflect on, and the tools I use for my own marketing, and with my clients.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Let's review the year that was. I share the highs and lows, and what I changed this year in my business and in personal life.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Working with people isn’t just about hiring the right person. You still need to manage the project and collaborate to get the most out of your investment. Just because something is a project, doesn’t just mean you should just get it ticked off and done. You’ve invested in your business and you should get what you’ve paid for, and yes we want to enjoy working with people, but the people pleasing needs to be dialled in right.
This is the third and final episode in a series about hiring and managing your marketing hires. Outsourcing of marketing isn’t always super simple, but these episodes are here to give you a starting point to get you maybe halfway through figuring out how to make this work for you. This episode is particularly around managing those hires. I talk a little about the basics of delegating tasks, gaining trust on both sides, but also ways to empower and grow the relationship even further, and how to adapt the role over time.
Contributions by:https://alisonhoenes.com/
https://mkwcreative.co/
https://www.aurorainteriorslv.com/
Links mentioned:
https://notion.so/
https://basecamp.com/
https://trello.com/
https://honeypotdigital.com/podcast/jolinda-anderson
https://www.tango.us/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
This is part two of a mini series all about hiring for marketing help. If you missed the last episode, I highly recommend starting there since I covered everything you need to think about and prepare before you start the hiring search.
In this episode, I'm breaking down how you can hire without the overwhelm. When there are so many options out there, you need to limit who you are willing to work with. Let's figure it out.
Use this handy template to support you through the process: www.honeypotdigital.com/marketing-hire-process-workbook
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
You're busy, and in need of a change, but before you jump in with both feet and make a marketing hire, we need to assess some things. In this episode, I break down each of the decisions you need to make ahead of starting to research for this new hire. Access the editable Workbook: https://www.honeypotdigital.com/marketing-hire-planning-workbookAlison: https://alisonhoenes.com/Rachel: https://www.aurorainteriorslv.com/Michelle: https://mkwcreative.co/Listen to me on Michelle’s show: https://mkwcreative.co/kiss-my-aesthetic-podcast/episode-091/honey-pot-digital
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Frankly Write is a copywriting and brand studio for the rebels and the weirdos. I make customers obsess over brands, one word at a time. Some call me the brand cult-maker...maybe it was me, but I heard it's catching on.
Find Rachel online:https://www.instagram.com/frankly.write/
https://www.franklywrite.co.nz/
Previous episode: https://www.honeypotdigital.com/podcast/finding-your-brand-voice-with-rachel-rennie
AI Resources:
https://www.instagram.com/thebemusedstudio/?hl=en
https://openai.com/blog/chatgpt
https://www.jasper.ai/
https://www.canva.com/newsroom/news/text-to-image-ai-image-generator/
I’m new to AI myself, and have tried using it but found it quite hard to train the tools to match my brand voice. Neither of us are experts on AI, but as I’ve been listening to other takes on it and other podcasts, it seemed to me like Brand Voice was being left out of the conversation. I wanted to chat with Rachel about AI through the lens of copywriting, and brand voice. We want to be able to use these tools , but with accurate expectations and checks and balances in place to make sure we are still on brand. Since we embrace automation around here, we want to use AI to save us time, without compromising on the value we’re providing. I use AI to edit this podcast, with it switching between the video options, and it saves me at least an hour or two per episode, so I’m ready to apply it to other parts of my business. In this episode I chat with Rachel about how we can retain our brand voice while using the tools at our disposal. I’ll include some links in the show notes for more technical resources if this inspires you to learn more about AI.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcastMore content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Founded in June 2009, Shapes & Colors, by Jolinda is a graphic and web design company. For years, Jolinda worked on one to three independent client projects per year but registered her LLC officially in 2016 and began serving clients full-time in October 2019.
As a former high school teacher and coach, and an experienced college professor, Jolinda brings a passion for education to every project. Her clients understand what they’re investing in, and are thoroughly trained after launch to take over their digital platforms based on their comfort level.Jolinda loves to work directly with owners and founders to come up with realistic, practical solutions that help clients achieve marketing goals.
Find Jolinda online: https://www.jolinda.com/freebie
http://www.jolinda.com/freebie
https://www.instagram.com/shapes.and.colors.rva/
https://www.linkedin.com/in/jolindasmithsonanderson/
https://www.facebook.com/shapesandcolors/
Resources mentioned:
https://en.wikipedia.org/wiki/Jungian_archetypes
https://www.kayeputnam.com/
https://basecamp.com/
https://www.dubsado.com/
https://www.loomly.com/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Kathryn McGarvey has more than 20 years’ marketing experience, from marketing for small local businesses, through to the types of big city soulless corporates you’d never confess to working for at a party without expecting a litany of (justified) complaints. She now runs The Meaningful Marketing Company, based in Napier, New Zealand. She spends her days interviewing people, digitally eavesdropping and generally engaged in wholesome snooping on behalf of her clients (to help them better understand their customers). She’ll tell anyone who’ll listen that talking to your customers and using what they tell you in your marketing is an outrageously simple way to attract, captivate and convert exactly-perfect buyers.
Find Kathryn online:
https://www.meaningfulmarketing.co.nz/
https://www.linkedin.com/in/kathryn-mcgarvey/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Rachel Andersen is a desert dwelling residential and commercial interior designer that collects stories from clients and weaves them into the design of their unique space in her business Aurora Interiors. In this episode we chatted about keeping the human to human elements throughout your marketing and client work, and Rachel’s approach to creating marketing content and networking to fuel her business. I was so excited to chat to Rachel, I know her and her business pretty well from being on calls together in the Being Boss Clubhouse, but I also had a few questions I knew she’d have great answers to that not only I would find interesting but also that would be of value to anyone who listens to or watches this episode regardless of the type of business they have. I hope you enjoy this conversation where we touch on her choices around what projects to promote in any month, networking, content, client relationships, gifting and her upcoming online store.
Find Rachel online:
https://www.aurorainteriorslv.com/
https://www.instagram.com/aurorainteriors/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Rosa Sarmento is a quirky latina — born and raised in Rio de Janeiro, Brazil — who empowers mission-led women leaders to launch binge-worthy podcasts to amplify their message, and scale their impact and income.
Find Rosa online: https://ideablossoms.com/ https://www.linkedin.com/in/rosa-sarmento/ https://www.instagram.com/idea.blossoms/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web: Work with me: https://www.honeypotdigital.com/work-with-me Podcast: https://www.honeypotdigital.com/podcast More content: https://www.honeypotdigital.com/blog Instagram: https://www.instagram.com/honeypotdigital Pinterest: https://www.pinterest.nz/honeypotdigital/_created LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message
Chanel Clark is the Marketing Manager at Arepa, a business created to make brains work better. We chat about her role and how the business has grown in her time there. We chatted about marketing a purpose driven business, which gives great insights into how marketing is more than just product placement, even on a grander scale. That allows the team to do more than content marketing, adding what could be classed as events, but with more meaning behind it.
At Ārepa, we exist to make brains work better - from our scientifically proven brain nutrition, to our mission to teach people more about their brain.
Find Chanel: https://www.linkedin.com/in/chanel-clark-155630b0/
Find Ārepa: www.drinkarepa.com
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on
hello@honeypotdigital.com
Tasha L. Harrison is a romance author and creator of the #20kin5Days writing challenge and host of the Wordmakers Writing Community where writers come together to do the writing work! She recently co-edited the Current Anthology Vol. 1 and 2, 12 brand new stories from Black romance authors to support the water crisis in Jackson, Mississippi. Details on the anthology and the charities can be found at https://currentantho.com
I hope you enjoy this conversation about marketing and business as a fiction writer, and finding your own way of doing things in an industry where there are set structures.
Find Tasha online:
www.instagram.com/tashalharrison
https://wordmakerscommunity.com/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Bec Cuzzillo is a Spiritual Business Coach for spiritual women who want to build abundant, heart-led, sustainable businesses. I was so excited to get to know Bec and chat to her about how she approaches business and marketing because she has publicly progressed her business over the past 7 years, evolving through a few different offers. She began with reiki healings and candles infused with healing energy, expanded into workshops, then 1 on 1 life coaching, and is now exclusively a business coach.
Find Bec online:
Website: www.beccuzzillo.com
Discover Your Goddess Business Archetype Quiz: www.beccuzzillo.com/quiz
Instagram: instagram.com/bec.cuzzillo
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Today's guest is Alison Hoenes, a freelance patternmaker working with slow fashion womenswear brands and host of the How Fitting podcast. I met Alison in the Being Boss Community and I really admire how much she has niched and how that best serves her and her clients. This episode happened to fit in perfectly after our last episode which was more about niching by your values than a particular service offering. I chat with Alison about the benefits of niching, how that process of refining worked for her, and the marketing lessons she's learned over the past 6 years in business.
Find Alison on the web:
https://alisonhoenes.com/free-resources/
https://www.instagram.com/alisonhoenesdesign/
https://www.linkedin.com/in/alisonhoenes/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on
hello@honeypotdigital.com
As a producer, designer, artist, medium, beekeeper, and creativity coach, Ms. Anna Lee has helped artists of all genres expand their creative endeavors for over twenty years.
Currently, she’s blended her talents to offer Creative Guidance Sessions for folks on the verge of a shift or expansion in their creative practice or career through Energy Portraits, intuitive coaching and Human Design.
Foundationally, she works in the fashion industry as a designer, trend forecaster, textile designer, and technical designer.
She also produces multidisciplinary collaborations with creatives who want to “play” in their fields via the Gray Matter Series, teaches workshops on creativity + nature, and facilitates evolutionary community building through events at her studio/gallery/apiary: The Arthouse.
Access the worksheet mentioned: https://www.missannalee.com/chakraoverview
Find Anna Lee on Instagram: https://www.instagram.com/xomissannalee/
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on
hello@honeypotdigital.com
In this episode, we chat about rebranding from freelance to a business brand name, how Meg streamlined her services to grow the business, and delivering results in a few key areas. We also went through Meg’s marketing mix to chat about how she does things differently to suit her business.
Meg is an experienced graphic and web designer who’s spent two decades serving small business, corporate, and nonprofit clients. After freelancing for most of her career, she went full-time as a design consultant when she and her husband John moved to Colorado Springs in 2016. Ready to make a bigger impact and expand her client base, Meg launched Due West Design as a boutique branding and web design studio in fall 2020. She holds a master’s degree in Communication from the College of Charleston and has been selected multiple times as a winner in the American Web Design Awards and Inhouse Design Awards by Graphic Design USA Magazine and The Creative Group. She holds a Charleston Digital Corridor CODEcamp certification for WordPress and became a Squarespace Circle member in 2018. She also facilitates a monthly designer meet-up in the Being Boss Community. Meg holds a Colorado state record for powerlifting and loves to hike and explore the mountains and Southwest region as much as possible in her time off.
To find Meg and to signup for the 100 Ways to Use Your Brand resource go to https://www.duewestdesign.com/
https://www.instagram.com/duewestdesign/
https://www.linkedin.com/company/due-west-design
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
As we work in a space of so called viral marketing and trends, the route of unique content and new ideas is one of more friction than the alternative. Listen to hear how I break down how you could approach the social media trends landscape and how this relates to the book Steal Like An Artist by Austin Kleon.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Collaboration in marketing can be great for small businesses. By combining resources and expertise, you can create compelling or educational content that reaches a broader audience, generates more leads, and enhances your brand recognition. You can collaborate with plenty of different types of businesses and individuals to create something new and interesting. All it takes is an initiative to initiate the collaboration. Let's explore the benefits of collaborating for your business and your potential collaborator, different methods of collaboration, approaching individuals for collaboration, and setting expectations.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Reviewing your marketing analytics can sometimes fill you with a sense of dread. Goal setting goes hand in hand with this, allowing you to set and work towards reasonable expectations. In this episode, I break down the types of goals, and the areas in your business and marketing you might set goals around to keep things sustainable for you or your team.
About the rain noise, I did my best to limit it but if you find it’s too much depending on how you usually listen to podcasts, I’d appreciate the feedback. If you’d prefer to read through the episode, you can do so on the website here: www.honeypotdigital.com/deep-dive/marketing-metrics-milestones-setting-realistic-goals-for-sustainable-business-growth
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Whenever we see societal shifts, these impact the spaces we market, how we can market to our target audience, and what other competition is added to each platform. Let’s breakdown how these past 3 years have impacted the online marketing space.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Sometimes businesses will start working on their marketing, only to find that marketing wasn’t the solution to their problem. Let’s break down the most common 10 problems that marketing won’t solve on its own.
Marketing Plan Workshop: http://bit.ly/3mE7nkS
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com
Planning for your marketing and sales funnel is one thing, but once it’s operational, you need to break down each step into its own analytics, so you can check the performance, and improve wherever possible. In this episode, we’re finishing up this mini-series, by breaking down how each step can be broken down into individual interactions, and reported on, so you can analyse how it is benefitting your revenue.
Links mentioned:
Marketing & Sales Funnel Tracking Guide: www.honeypotdigital.com/marketing-sales-funnel-tracking-guide
SE Ranking: https://seranking.com/?ga=709954&source=link
Take charge of your marketing strategy with The Marketing Apiary: https://honeypotdigital.com/the-marketing-apiary
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on podcast@honeypotdigital.com
When we think of a marketing and sales funnel it can be easy to check things off as covered and completed. But, when you get into the nitty gritty, there are often ways to at least improve the performance and experience, if not notice steps that are being missed or done by halves.
Let's break down the 11 steps into a practical plan, based off characters many of us know well, Elle and Vivian of Legally Blonde.
Links mentioned:
SE Ranking: https://seranking.com/?ga=709954&source=link
Get the Marketing & Sales Funnel Planner: https://www.honeypotdigital.com/marketing-sales-funnel-planner
Take charge of your marketing strategy with The Marketing Apiary: https://honeypotdigital.com/the-marketing-apiary
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on podcast@honeypotdigital.com
As someone has an experience with your brand, they move through these 11 steps, from first finding out about you to telling everyone about you. This same process happens in your online and offline marketing, and when you make sure you cover each step with content, marketing and experience, you're most likely to increase your sales.
Take charge of your marketing strategy with The Marketing Apiary: https://honeypotdigital.com/the-marketing-apiary
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Facebook: https://www.facebook.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
Twitter: https://twitter.com/honeypotdigital
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on podcast@honeypotdigital.com
Sometimes, we hesitate or delay posting something because it’s not quite perfect. This is where minimum viable marketing comes in. Once something is good enough, it goes out and then you let the people decide. They give you feedback that helps you refine your marketing in ways that wouldn’t be possible through gut feeling alone. On the other hand, you can only launch so often with this, before you end up with minimum versions of everything.
00:00 Minimum viable marketing
00:43 Your first website
02:18 Networking
02:43 Blogging
03:13 Google ads
03:32 Podcasts
05:25 When to move on
06:12 Profitability
06:42 Overcommitment
Take charge of your marketing strategy with The Marketing Apiary: https://honeypotdigital.com/the-marketing-apiary
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Facebook: https://www.facebook.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
Twitter: https://twitter.com/honeypotdigital
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on podcast@honeypotdigital.com
Your marketing strategy isn’t just a combination of snappy tactics that change regularly. It’s a framework for all your marketing moves, from where everything else can be built, to keep your business resilient when a platform you use changes something important.
00:00 Change in marketing
01:20 Marketing strategy
02:45 Marketing tactics
05:55 Marketing resiliency
Take charge of your marketing strategy with The Marketing Apiary: https://honeypotdigital.com/the-marketing-apiary
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.
Find me on the web:
Work with me: https://www.honeypotdigital.com/work-with-me
Podcast: https://www.honeypotdigital.com/podcast
Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox
More content: https://www.honeypotdigital.com/blog
Instagram: https://www.instagram.com/honeypotdigital
Facebook: https://www.facebook.com/honeypotdigital
Pinterest: https://www.pinterest.nz/honeypotdigital/_created
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
Twitter: https://twitter.com/honeypotdigital
TikTok: https://www.tiktok.com/@honeypotdigital
If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-application
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on podcast@honeypotdigital.com
I'm back! We'll be kicking things off with some deep dives into current marketing topics and what you need to know, with interviews coming in the new year. Subscribe here, on your audio podcast platform of choice, or subscribe by email to get the weekly deep dive in written form.
Find me on the web: Work with me: https://www.honeypotdigital.com/work-with-me Podcast: https://www.honeypotdigital.com/podcast Get this show in your inbox: https://www.honeypotdigital.com/podcast-in-your-inbox More content: https://www.honeypotdigital.com/blog Instagram: https://www.instagram.com/honeypotdigital Facebook: https://www.facebook.com/honeypotdigital Pinterest: https://www.pinterest.nz/honeypotdigital/_created LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 Twitter: https://twitter.com/honeypotdigital TikTok: https://www.tiktok.com/@honeypotdigital
In this week’s episode I’m walking you through how to promote a subscription model product or service, and how this is different to a normal one off purchase, or repeat purchase businesses.
Listen to the episode to find out more!
Action items this week:
-
Set up some awareness ads to first gain some reach for your brand
-
Ask for reviews if you already have people in your subscription
-
Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to promote a physical store or business, which relies on people coming to your location to sell them something.
Listen to the episode to find out more!
Action items this week:
-
Choose which ways you’d like to promote your business
-
Plan dates in your calendar to set up your content and advertising
-
Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m walking you through how to promote a subscription model product or service, and how this is different to a normal one off purchase, or repeat purchase businesses.
Listen to the episode to find out more!
Action items this week:
-
Set up some awareness ads to first gain some reach for your brand
-
Ask for reviews if you already have people in your subscription
-
Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to translate your branding across all of your platforms.
Listen to the episode to find out more!
Action items this week:
-
Choose your angle for each platform, and how they might differ
-
Plan content for those platforms using some unifying elements
-
Write a list of new content to make, to show the lifestyle that can be achieved when using your product or service
-
Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to create videos to better engage with your audience and clients.
Video, somewhat like podcasts, is slightly more accessible than written content. You can watch one while you eat your breakfast, or brush your teeth, or do something else, easier than say, reading a blog. They don’t have to be completely unique content, as the people who prefer video often won’t read a blog or ebook, but having them as an option widens the number of people who will engage with your content.
Listen to the episode to find out more!
Action items this week:
-
Brainstorm what videos you can easily make from your existing content
-
Write a list of new content to make
-
Create and schedule your content, or book a date in the calendar to do so
-
Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m walking you through how you should be planning and goal setting for the year.
To plan your year, the best place to start is with math, it doesn’t sound fun, but it’s the best way to determine if you can keep running as is, or if you need to step things up a notch or 4 to reach your goals.
Listen to the episode to find out more!
Action items this week:
-
Choose your sales goal for the year, and block out any downtime
-
Break down where you currently get your sales from, set mini goals and reach goals to achieve them
-
Map out what you will try at first
-
Set a time to look back and see how you’re tracking, possibly in 1-3 months
-
Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how you can use and benefit from Facebook’s Creator Studio tool.
Creator Studio is Facebook’s somewhat new scheduling and monitoring tool, but they’ve also recently added some new features, including scheduling Instagram posts, so I wanted to let you in on it, since there doesn’t seem to be all that much talk about it. It can be used to schedule and analyse posts for both Facebook and Instagram.
Listen to the episode to find out more!
Action items this week:
-
Set up Facebook Creator Studio and take a look at your analytics
-
Try scheduling some posts through the scheduling tool
-
Ask any questions in the Digital Hive Community
Creator Studio
https://business.facebook.com/creatorstudio/
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to submit and manage your sitemap using Google Search Console.
Your sitemap is a list of the pages on your website, which search engines and softwares can use to better understand how to navigate your site. It’s essentially a model of your site, but as a list of lines of text.
Listen to the episode to find out more!
Action items this week:
-
Set up your Google Search Console properties for http, https, www, and no www variants
-
Submit your sitemap
-
Take a look through each of your tabs and see what you can learn
-
Ask any questions in the Digital Hive Community
Google Search Console
https://search.google.com/search-console/about
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to encourage and best utilise user generated content, which are the photos, comments and reviews created by your customers and clients.
Listen to the episode to find out more!
Action items this week:
-
Set up an email or system where you ask people for reviews and photos
-
Start to share the photos you do receive which are high quality images
-
Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to sort out your meta content. Meta content is the information you give search engines like Google to summarise the page for crawling, but also to present to people on the search result page.
Listen to the episode to find out more!
Action items this week:
-
Create a list of keywords you want to implement across your website
-
Analyze each page and write or re-write the meta content
-
Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to tell if there is ad competition for your preferred search queries. I also go into how to come up with more keywords, and how to determine top page bids, plus what to do with all this info once you have it in your hands.
Listen to the episode to find out more!
Action items this week:
-
Set up a Google Ads account
-
Run 10 keywords through the Keyword Planner
-
Compare the monthly searches with the competition level
-
Remove keywords that don’t match your needs, and group them by ad need
-
Try your new ads in Google Ads, or create organic content for your website for SEO
-
Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through all of the different things that contribute to and can help with your organic search ranking on search results, particularly on Google, although many of these relate to other search engines including Pinterest and YouTube.
Listen to the episode to find out more!
Action items this week:
-
Identify which options might work for your business
-
Pick one and implement it, then book time in for next week to test the waters
-
Ask any questions you have in the Facebook Group
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through cold, medium and hot audiences on your email list and how to best market to them differently.
A cold audience is people who you either haven’t sent content to in a while, or haven’t opened your emails in a while, a few months is usually a good guide, depending on how much interest they showed before.
A medium audience is those people who have engaged intermittently over time or just recently, or you have sent to infrequently.
Hot Audiences are your most engaged subscribers. You’re sending emails to them frequently, and they open them and click links more often than not.
Listen to the episode to find out more!
Action items this week:
-
Identify how much of your audience is cold by creating a segment of your list
-
Create a re-engagement sequence
-
Book in time to work on a final query and unsubscribe sequence
-
Ask any questions you have in the Facebook Group
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through some ways to get back in front of people who abandon a purchase, after showing some interest.
One way to get people over the line, is to follow up, but when they only viewed your website and didn’t actually register for your email list or make a past purchase, it gets a little harder, since you don’t always have an email to follow up on.
Getting back in front of them through email and advertising is a great way to slowly tick away at this over time.
Listen to the episode to find out more!
Action items this week:
-
Decide which avenues you should use to follow up from an abandoned purchase
-
Book in time to work on all your new content, setting up your emails and/or ads
-
Ask any questions you have in the Facebook Group
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through search engine optimisation for online stores.
Listen to the episode to find out more!
Action items this week:
-
Decide how you can create new content for best SEO
-
Book in time to work on all your new content
-
Ask any questions you have in the Facebook Group
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through the basics of Google Ads, so you can start to think about whether this is right for you and your business and how you could work this into your marketing strategy.
Listen to the episode to find out more!
Action items this week:
-
Decide which types of Google Ads might be right for your business
-
Pick your conversion tracking
-
Choose between all the tracking and Google Tag Manager
-
Decide how you will manage your ads, yourself, delegating or outsourcing
-
Ask any questions you have in the Digital Hive Podcast Community
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to use email marketing as a service provider.
Most of the content we see online about email marketing is for those who sell products, but it’s definitely possible to use it to sell services too.
Listen to the episode to find out more!
Action items this week:
-
Decide whether email marketing is right for you, right now
-
Choose your desired email marketing platform
-
Set up one opt in to get people onto your list
-
Book a day in your calendar this month to create your off-boarding sequence for your clients
Try ConvertKit free for 30 days:
https://www.honeypotdigital.com/convertkit
Get 50% off Flodesk:
https://www.honeypotdigital.com/flodesk
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through Pinterest and how to use it to market your content constantly into the future using its features.
Pinterest is the one platform where your content appears in people’s feeds for years to come, meaning you can gain thousands of visitors or hundreds of thousands over the next few years for a piece of content you share today. The biggest benefit of Pinterest is that when people save pins direct from your website or share your content throughout Pinterest, your content will be shown to a whole new audience.
Pinterest is a social media platform, a digital inspiration board maker, and a search engine rolled into one. It’s based solely around inspiration, so content must be something that users want to "save" and/or click through to read. The content should be inspirational, aspirational, or educational.
Listen to the episode to find out more!
Action items this week:
-
Review your content calendar, and see if Pinterest is right for you
-
Set up an account
-
Share any content that is ideal for the platform, creating boards as you go
-
Sign up for our upcoming webinar “Pin with Me” to see if Tailwind can help you use less f your time to manage your Pinterest content.
Register for the Pin With Me Webinar:
https://www.honeypotdigital.com/pin-with-me-webinar
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through why you should consider outsourcing your digital marketing, plus some things to look out for when you do look into hiring someone.
Listen to the episode to find out more!
Check out our services page, and book a call with Emma:
https://www.honeypotdigital.com/work-with-us
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Action items this week:
-
Review whether you should outsource your social media
-
Set some goals around what you’d like to outsource and what you’d want to achieve
-
Check out our services page on our website, and book a call with Emma for an obligation free recommendation of what you should be doing to market your business
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to use email lists to drive sales for your ecommerce site. We cover where to get people on it, marketing emails, abandoned cart emails and tips for the emails themselves and the platform you’ll use.
Listen to the episode to find out more!
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Try ConvertKit free for 30 days: http://honeypotdigital.com/convertkit
Try Flodesk: https://honeypotdigital.com/flodesk
Action items this week:
-
Choose an email marketing platform if you haven’t already
-
See if you can set up abandoned cart emails
-
Set up a welcome sequence
-
Create some templates and send out some emails
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to set up Facebook ads to promote your business, using Facebook Business Manager and the Facebook Pixel. We’ll also cover how to use the Audience options and choosing the perfect ad type.
Listen to the episode to find out more!
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Action items this week:
-
Set up your Facebook Business Manager Account
-
Set up the Pixel and Events on your website
-
Create some Audiences to target to
-
Brainstorm some ads you may want to run in the future, or now
-
Ask any questions you have in the Digital Hive Podcast Community Facebook Group
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In this week’s episode I’m talking you through how to create an opt-in to grow your email list, and how to welcome those people in with a welcome sequence to grow your email list and create a trusting community over time.
Listen to the episode to find out more!
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Action items this week:
-
Brainstorm your list of possible topics
-
Choose the best option for you
-
Plan your opt-in, then design it
-
Add it to your website and promote it in as many ways at possible
-
Ask any questions you have in the Digital Hive Podcast Community Facebook Group
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
This episode is the last episode in a 3 week miniseries, all about Instagram. This week, I’m going to run through some ways you can use live video and IGTV to create content for your followers.
Listen to the episode to find out more!
Join the free Digital Hive Podcast Community on Facebook and join the 30 Day Instagram Challenge: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Action items this week:
-
Create a video for IGTV or go live, and see what kind of response you get
-
Book a time in your calendar in a week or two to share another video
-
Join the Digital Hive Podcast Community Facebook Group
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
This episode is the 2nd in a 3 week miniseries, all about Instagram.This week, I’m going to run through some ways you can engage with people on your Instagram stories. This is where a little more raw, behind the scenes content works well, especially since its only up for 24 hours.
Listen to the episode to find out more!
Join the free Digital Hive Podcast Community on Facebook and join the 30 Day Instagram Challenge: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Action items this week:
-
Try to post as much as you can to Instagram Stories today, then book in a day in a few days to do it again, on different topics
-
Book a time in your calendar to look at the stats in a week or two and review whether you have had a positive benefit from each topic
-
Join the Digital Hive Podcast Community Facebook Group
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
This episode is the first in a 3 week miniseries, all about Instagram. This week, I’m going to take you through some reasonably basic things you can do to improve your bio and your feed posts. These are the things people click through and view before they decide if they are going to follow you or not.
Listen to the episode to find out more!
Join the free Digital Hive Podcast Community on Facebook and join the 30 Day Instagram Challenge: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Action items this week:
-
Take a look at each of the components of the bio and feed posts discussed in the episode with a critical eye and make changes
-
Book a time in your calendar to look at the stats in a week or two and review whether you have had a positive benefit from each change
-
Join the Digital Hive Podcast Community Facebook Group
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In today’s episode we’re talking about all the extra tracking info you can find in Google analytics if you have an online purchase in your sales process.
Listen to the episode to find out more!
Get your Google Analytics Cheat Sheet: https://www.honeypotdigital.com/digital-hive-podcast/how-to-deep-dive-into-your-google-analytics
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Action items this week:
-
Make sure you have full eCommerce tracking set up so you can see transactions by dollar
-
Go through the Google Analytics Cheat Sheet, looking at all of your eCommerce statistics for last month
-
Note areas for improvement or opportunities
-
Add time to work on these area in your calendar, or just make the change right now
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In today’s episode we’re talking about how to go through Google Analytics and find out information about how people use your website, so you can find room for improvement and track your progress over time. This episode will be relevant for all websites, and next week we’ll delve into all of the specific things you can do if you sell a product or service online, where people make a payment online.
Listen to the episode to find out more!
Get your Google Analytics Cheat Sheet: https://www.honeypotdigital.com/digital-hive-podcast/how-to-deep-dive-into-your-google-analytics
Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/
Action items this week:
-
Go through the Google Analytics Cheat Sheet, looking at all of your statistics for last month
-
Note areas for improvement or opportunities
-
Add time to work on these area in your calendar, or just make the change right now
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In today’s episode we’re talking about how to track your digital presence, and we’ll also run you through some free tools you should use as well as a couple of paid ones to add on if you’re getting more serious. The episode is really just scratching the surface of what is out there, talking about your options, but not getting too in depth and nitty gritty, so you shouldn’t get too overwhelmed, but it’s enough for you to understand a bit of it. If you’re just getting started, don’t feel like you need to do everything, just start with one and suck all the insights out of it, then add another into the mix.
Listen to the episode to find out more!
Here’s links to each of the tools I mentioned:
Google Analytics: https://analytics.google.com/analytics/web/
Google Search Console: https://search.google.com/search-console/about
Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
Think with Google’s Test My Site: https://www.thinkwithgoogle.com/feature/testmysite
Google Optimize: https://optimize.google.com/optimize/home/
Moz: https://moz.com/
Hotjar: https://www.hotjar.com/
Bitly: https://bitly.com/
Action items this week:
-
Make sure you have Google Analytics set up on your website
-
Take a look into any other tools you want to try
-
Analyze the data to try and spot some room for improvement in areas you can work on
-
Book in time to make those edits in your calendar
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In today’s episode we’re talking about how you can create your marketing funnel, online.
In the last episode we talked about your content marketing and one thing I mentioned was having an opt in which gets people on your email list. Today we’re talking about all of that extra stuff that follows on from the sign up.
Listen to the episode to find out more!
Action items this week:
-
Map out your funnels
-
Create your freebies and opt ins
-
Draft your follow up sequences and book a time in your schedule to flesh them out
Sign up for a free 30 day trial of ConvertKit: www.honeypotdigital.com/convertkit
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In today’s episode we’re talking about your content marketing options, outside of just social media.
We break down written, audio and video content, and how you can use them to your benefit outside of social media.
Listen to the episode to find out more!
Action items this week:
-
Write a list of possible written, audio and video content you can create for your business
-
Delegate work on these to your team, or put it into your calendar for working on
Find us online:
www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
In today’s episode we’re talking about which social media platforms might be best for your brand or business.
There’s only so many hours in the day, so there’s a limit to how many you can do well. And some of the options out there might just not be the right fit for your brand. Today I want to give you a broad overview of each of the big platforms, in the hope that it will help you to decide, whether you could spend time on them, and if you currently are, whether you should really be putting time into them. We also have a quiz for you to take below.
Listen to the episode to find out more!
Action items this week:
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Take the social media quiz
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Roughly draft out your 3 month social calendar for your channel/s
Take the quiz: https://www.honeypotdigital.com/find-your-social-media-mix
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www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
Your website is the one big source of all of your content, it’s a place for people to go when they stumble across you on other platforms to find out the most about you and your brand, what you do, what you stand for, and your why. You can also use it to convert people to all of your social channels, onto your email list, and to either buy your products or sign up for your services or to contact you to find out more.
It’s also a great source of information for you to use to target people within advertising, based off them visiting your whole site, or specific pages, or exclude them based off a certain view or purchase.
Listen to the episode to find out more!
Action items this week:
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Go through the Website Audit Workbook and note which items need to be done
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Book time in your calendar, or send these items off to your developer
Link to your Website Audit Workbook: https://www.honeypotdigital.com/website-audit-workbook
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www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
Your point of difference is essentially the thing you use to set yourself apart from whatever competition there is on the market, whether that is specialising in something, or a particular way you deliver your product or service to your customer. Part of your point of difference might also be who you serve. It might also change over time too.
Listen to the episode to find out more!
Action items this week:
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Take a good hard look at yourself and the business and list out your strengths and list out what could be your point of difference
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Compare this to your competitors to make sure its to the same as the others
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Add this point of difference into your marketing communications as much as you can
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www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
Brand building content is the type of content that tells people what your brand story is, what your point of difference is, and the information around your brand, without a link to sell anything, but also no salesy language at all.
Sales content is when you’re pitching something and try to convert your people to a sale of some kind. This could also be a like my page pitch, subscribe to my email pitch, or anything like that, which isn’t a direct money exchange, but will ultimately lead to a percentage of conversion.
Listen to the episode to find out more and hear about some examples and extra tips!
Action items this week:
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Review your content calendar to make sure you have separate brand building and sales content and that your sales content is all in the right place, possibly meaning it’s not public until the person has showed some interest
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Check your funnel, making sure you’re capturing people in an ad or email funnel.
ConvertKit 30 Day Free Trial: www.honeypotdigital.com/convertkit
Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
Emma explains how she got to where she is today, from studying at university, through the jobs she’s had, and why she started freelancing.
Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
Emma Peacock, Digital Marketing Strategist at Honey Pot Digital, hosts the Digital Hive Podcast. Each episode, we cover one topic, to give you actionable change that you can make in your business, this week.
A new episode will launch each week, Wednesday US time, Thursday NZ time.
Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ