The RE TV Podcast: Recent Episodes
Tim Macy & Colin Cameron
Video Marketing for the Modern Real Estate Agent. Tim Macy and Colin Cameron interview real estate agents from across the country about how they're marketing and getting business to drive their real estate careers. We focus on actionable things that work in TODAYS market and also like to have a little fun. Also be sure to check out the RE TV facebook group!
Ray Ellen, Tim Macy, Colin Cameron, and special guests Joey Duhon, Brad McCallum, and Jeremy Blanton dive into the most common mistakes and solutions they see real estate agents making with their listing videos.
Okay, so you made a video and you've distributed your video, now what? What do we do with them, FIND OUT!
Today, we talk about how to make money on YouTube, which obviously, we all need! We also speak with resident experts, Erica Wolfe and Kristina Smallhorn as they explain "the magical first video" which made Kristina gain 1500 views, and videos to create for specific audiences and MORE!
Tim, Ray, Collin and Jeremy Blanton discuss different ways to do real estate video on a budget.
Again, it's been a while since we posted so hello again!
Are you making cool listing videos? I bet you are! Even if the market trends are evolving year by year, we as creators need to not only get with the times and the tides but also to go beyond it! In this discussion, we take a deep dive into each of our strategies and ideas on how to improve our content!
Enjoy!
It's been awhile, and we haven't had a new episode in months!
We recently had a fun little Jam Session in our RE TV facebook group and we covered some interesting topics. We had Ray Ellen, Brad McCallum, Erica Wolfe, Jeremy Blanton, Julee Hight Patterson and Chi of HChiTV!
We talked about work flows, video ideas and the right way to be inspired by other peoples content!
Enjoy!
🔈 This week on the RE TV Podcast 🔈 The Freddie Mercury Of Real Estate: Matt Lionetti Curious about how to incorporate pop culture and current trends into your marketing? Join us as we chat with the Canadian Seth Myers (AKA he's very funny) about his success of connecting to people with his content while growing his business. 🙌 1:20 Who is Matt?
5:20 Do parody videos affect you image? <——
7:20 how do funny videos turn into business/leads
8:30 instagram and Facebook
10:20 instagram tactics
14:20 what is funny?
16:00 Matt’s Creative Process
Matt’s awesome Queen video:
https://www.youtube.com/watch?v=uDtHRkvuWnY
18:00 have a group you can trust for feedback
20:00 humor breaks down a barrier/ makes you approachable <—
24:00 how to find a videographer
25:00 content over quality (JUST DO IT!)
29:15 RAPID FIRE Q’s
Judy is a saint.
She's the angel on our shoulder that we all need.
She reminds us that we can kill it real estate and get all the money but what does that leave us with?
Judy's message is to focus on yourself and your family while crafting an incredible living AKA balance something many of us have lost. If you have been looking for some encouragement this is the episode for you.
Outside of giving some just fantastic life advice Judy has a strong video presence, she was a super early adopter of YouTube and was one of the first agents creating content based around communities and schools.
You will not be disappointed in this episode.
1:00 Who is Ray?
3:30 Don’t fake it on videos, people will notice
6:00 don’t aim for viral, aim for authentic
9:00 What is a dark post?
10:30 make a creative template
11:10 — funny million dollar life of an agent video
13:45 Create recognizable patterns in your content
17:50 What brings more engagement?
20:15 Sharing personal life vs NOT?
21:30 Close Friends Group on social to give exclusive content
22:00 drawing the line
23:10 posting the “Just Sold” picture
26:30 What does the future hold?
27:35 Marketers ruin everything
29:00 TikTok is not AS EFFECTIVE right now
33:45 A lot of people will try and fail at YouTube
35:00 iBuyers
37:40 Focus on Customer Experience!
40:00 Marketing with Ray got 22,000 reach
42:30 Why are people watching? Why are people buying?
44:40 communicate the plan - EFFECTIVE
46:10 Rapid Fire Q’s
54:45 the great PURGE of agents
57:50 Stop thinking about success rn, instead focus on success in 2025
59:50 Inspiration for videos
show notes / time stamps:
0:45 who is Nicole?
5:50 the house that social media built
8:15 Approached by HGTV
10:00 insecure for first video
11:30 from almost fired to successful influencer
15:00 creative ways to do PRINT: Brainstorm
17:00 building streams of income
18:40 managing online comments
21:50 People want to be part of a story
26:15 making sure people know you’re an agent
30:10 content that educates
31:10 Feeling like a sidekick
32:20 how social media helped my business
34:20 people are calling you because they know you
36:30 advice that helped me in the beginning
38:50 being a YES person
41:50 why rackets on your podcast?
44:50 rapid fire questions
50:50 Simple ideas over complicated
52:40 REAL ESTATE takes you places - FUN
53:00 Why go out and do videos about lobsters? How does that help my business?
55:10 don’t let fear cripple you
1:00 Who is Malcolm
3:50 You have to be passionate
5:00 Why is YouTube better?
7:25 prioritize keywords
10:16 leads from videos
11:30 call to action to join Facebook group
13:30 challenges of a Facebook group
16:35 creative vs strategy
18:10 good video vs optimized
20:50 slow and steady wins the race
23:00 target keywords
26: how to rank on Youtube
30:00 scientific breakdown of good video
33:00 think about the audience
35:00 going from YouTube to Facebook
37:00 Rapid Fire Q’s
2:00 Who is Terry?
3:40 Get in the habit of MAKING
6:30 Video is a volume game
7:15 figure out what works
9:40 if it doesn’t work, drop it
11:20 don’t complicate content
12:50 realizing I was good on camera
First video:
https://www.youtube.com/watch?v=hsMu9wcu_sk&feature=youtu.be&fbclid=IwAR026_egB_G1_Uoe07WfVz8duKg6JgJWf87T-fIeMwT1UUqWG4TWnQMY8VI
13:30 “People would rather have a friend than a realtor”
15:00 be YOU
16:40 Impressing other realtors or connecting with your people?
18:00 hiring a videographer
20:00 not bigger and better, but MORE
21:10 Dealing with your ego
23:45 Terry’s boutique brokerage
24:50 what is EFFECTIVE?
29:00 leads from video?
31:10 let’s engage more
31:50 Tim and Colin are revolutionizing the RE industry
33:40 a video you thought was gonna crush
36:10 Picture instead of video
37:50 Rapid Fire Q’s
41:45 ACTION OVER PERFECTION
Time Stamps:
1:24 origin story
3:14 sharing my family on social media
4:00 I don’t want to chase business, I make myself approachable
4:57 21 year old female in the business
5:45 Instagram or Facebook?
7:10 Barrier making funny videos as a woman
8:55 using humor to mask insecurities
9:30 video allows you to shine better than a picture
10:45 marketing is all about your VIBE
11:30 What did getting an education do for you?
12:48 stats on Jessie’s business
14:00 I don’t focus on my stats
15:25 where do you get leads from?
16:06 authentic content will reach more people
17:20 marketing a vacant home
19:00 first video you put out
20:45 headline of podcast
21:20 thoughts on the algorithm GET THIS GOLD
24:10 what’s your market like
25:00 be conscious on social media and messages
28:20 question of the day - authenticity
29:20 RAPID FIRE Q’s
32:30 biggest Real Estate Fail
33:40 advice to get started
34:30 mistake agents are making
35:26 favorite app
38:20 believe in yourself
39:40 perfect video - video editing app
1: old town road
3:20 Bartending to Real Estate UNDERSTOOD HOW TO SERVE PEOPLE
5:35 favorite drink
7: Bobs approach to videos and community engagement
9:11 how much time do you spend on it?
10:40 if you had to take away one, what content would you delete - Foodie Fridays
Make a Facebook group
14: the right way to do videos
15:05 what beer are you drinking
15:44 how big is your area? 27k people
Do you have haters?
17:00 what made you break the traditional realtor route
17:50 What came from Old Town Road video?
19:15 Bad guy video LINk
21:35 Where have you failed in social media?
22:45 A video you thought would be good but didn’t take off
24:00 War Machine Video Link
25:15 I interact with every comment on every post
26:40 what is your next big step?
27:50 Hiring for content, which brings business
28:45 ALICE DROPS IN!
29:00 you got a baby on the way, how is it going to affect you?
30:35 Question: How has being authentic helped you out?
31:55 a pinpoint you could’ve avoided in Real Estate
35: Bob Tompkins and Luke Combs CROSSOVER!
36:50 RE/MAX socialite
38: Biggest impact of video in your life
39: Consistency is key
40: be self aware
42:45 ends
It's the first annual RE TV RUNDIES!!! Grab your popcorn and a drink and get ready for the madness. Who will win the Hottest in the Office award? Tune in to find out!
1.Best Hair Award - Brad McCallum
- Best loaner award - Ryan Elher
- Worst Elf Award - Joey Duhon
- CopyCat award - Julee Height Patterson
- YouTube Royalty - Kristina Smallhorn
- Worst Accent Award - Darjin
- Goodest Effort - Paul Lykins
- Your Videos Used To Suck Award - Mike Corbet
- Wants to be Canadian but isnt Award - Tristan Emond
- Viral Infection Award- Bob Tompkins
- Michael Scott - Malcolm Lawson
- The great Scott Award - Jim Scott
- Best Parody Award - Leslie Bennet
- Silent but Deadly Award - Brandon Porter
- Tik Tok Tock may not be your thing Award - Patrick M Haggerty
- We aren’t sure what planet your from but we like it Award - Lalo Creme
- Most Overrated - Tim Macy
- Worst Drone Pilot Award - Jesse Wiser
- Put down the lens award - Nate Fain
- Favorite Faces Award - Bearded Men
- Working with what ya got Award - Jessie Yerxa
- The SPAM Award - Fransico Lopez
- Most Storyboaded award - Erica Lytle Stietenroth
- Dreamiest Award - Brent Robertson
- Hottest in the office Award - Proper Nest (Nick and melissa)
- Member of the year! - Amit V Bhuta
- Good thing you hired a videographer - Erica Wolfe
- Best Music Video of the year - Chi Yan
- Most Copied Video of the Year - Colin Cameron
32.Video of the year - Tyler Whitman
This episode single-handedly lays out how to use personal video messages to increase your business. Ethan from BombBomb is an expert on how to connect with people. He talks about how to let go of insecurity when it comes to recording yourself and reminds us that our clients welcome sincerity.
2:00 origin story
3:55 how did bomb bomb start
7:35 who you are is FUNDAMENTAL to the service you provide
8:30 What sets agents apart?
10:40 The TOP AGENTS are doing this
11:30 make videos taking someone from a lead to contract
13:15 this is the problem BOMB solves
16:00 how an email is ready can change conversation
16:40 GOOD STUFF HERE (DO A VIDEO INSTEAD AN EMAIL!)
19:00 Create in-person moments with people
20:50 BOMBBOMB is SUPREME for texting videos!!
22:45 BIG CHALLENGE - Video email
24:00 RAPID FIRE Qs? how did you meet RETV and Tim? What was the best video you saw on bomb bomb?
27:40 most important thing to think about when writing email subject line (why should they open up my email?)
31:00 putting MUST SEE on something?
32:40 take time to create content but also the copy
34:20 best way to take them from video to conversion
35:50 Think about the person watching the video
BRING CALL TO ACTION IN BEGINNING
37:40 ONE TO ONE videos are great way to practice and get good at talking to people
41: that video is going to mean EVERYTHING TO THEM
43:15 I feel CLOSER to my clients because of this
I see you I hear you. YOU CANNOT FAKE SINCERITY!!!!!!!!!!
45:50 You can literally change someone’s day
48:50 Fear of Judgement (im not good enough)
53:30 good stuff?
54:18 wrapping up.
SLOW DOWN. TAKE THE TIME TO CONNECT
Video is the handwritten thank you card
56:00 word of the day - Asynchronisity
Brandon dreamed of opening a psychology clinic, worked as a car salesman after college, and then realized Real Estate was his ultimate calling. In his successful career he's found the tricks to make content that isn't selfish but puts his community and clients in FIRST place! He shares the fear he felt going into real estate full time while taking care of his family. Be sure to listen till the end to find out how he's become a local celebrity with video.
In this episode, we talked about:
-
Making community videos the right way
-
Finding out what kind of content works for you
-
Being a dad and work life balance
-
How to be a genuine marketer
:30 won Rundie for Silent but Deadly
2:18 Origin - wanted to open a psychology clinic
Kyosaki said to be great in investment, be great in sales
Worked as car salesman
5:29 - Brandon’s very first video he made
6:17 - why do people love your videos?
We live in a hyperlocal community
7:45 don’t make content about you, make it about them (is your content selfish or shareable)
8:15 Brandon is passionate about his town
9:25 how long in real estate
10:25 - when I started, I knew video was important
My coach told me to focus on real estate
12:36 - what content works out for you?
Making pro tips video, buyer seller mistakes
- Tim says niche content works out very good
16:00 - talk about a video
17:00 - it made everyone know I was a real estate agent
17:45 - how did you start in video
18:15 He would make videos with Zach king in high school
19:01 GEAR AQCUISITION SYNDROM LOL
19:55 - creative process
Interview businesses (interview first)
22:11 - how did it feel when you went real estate full time?
23:40 - being a dad, work life, was scary
25:20 - FIRST DEAL
26:50 - why do people want to work with you?
I didn’t let people know I was an agent, that was my mistake
29:00 They have to know they’re in good hands
29:40 in a closing I share my clients’ story
31:20 First video on your to do list
33:00 - Biggest real estate fail
35:00 People know you’re genuine
36:00 relationships, content helps it
37:00 - real estate but I can also entertain people? YES
38 NEW AGENT Q One thing that wouldn’t have happened without starting video
39:10 He’s become a local celebrity, conferences on video RE
40:40 You are very humble
41:50 we emulate other agents a lot
42:35 other people take the hero position TRUTH BOMB
43:45 closing word, where to find ya
Brad doesn't only take his hair-do seriously, he's a BombBomb and RETV award winner for making exceptionally amazing videos! He shares how the amount of effort he puts in with video brings him real estate business. Also, can the image of looking busy be a bad thing? Tune in to find out!
1:50 Origin story
4:00 a guy in town owns all billboards, he couldn’t compete, but he could make awesome videos!
6:48 Context, where you are now? How long?
8:55 how did you get started with video?
12:50 BombBomb award
14:05 What are your favorite resources? “Know what you like”
17:00 is good video a gift or a skill
18:15 at RETV you said you wanted a certain quality, its a service to the seller
19:15 video is teachable
21:16 HERE IS THE PAYOFF - marketing tip
23:23 Sharran is part of Brad’s origin story
27:27 Tim recaps Brad’s Sharran story, what did you bring to that presentation that got you the business
29:27 the modern age of real estate, we are marketers
30:55 do you give them video file or share link
31:51 as a marketer and realtor you have solved 2 problems
32:30 just with iPhone
34:14 What would you say to someone just starting out.
36:01 three wins you’ve had as a result of making video
37:50 Biggest Real Estate FAIL
41:55 we can’t seem too busy for people
42:40 transparency is KEY! Brad takes Colin’s challenge
44:20 where can we find you? And Brad talks about his goals
46:55 hair routine
Sharran Srivatsaa opens the very FIRST episode of the RE TV Podcast! Colin and Tim dive into all sorts of fun stuff!
Check out Sharran talking about:
How the 5am Club got started!
The reason why gurus dont work.
How to stand out from other agents.
The one line to use to get more appointments.
Proof over promise!
Check this one out!