brandspeak: Recent Episodes
Vinod Krishna
This is a series to share thoughts and ideas on brand-building, marketing, business growth and some more things under the sun.
This is for you folks launching your small or micro business or already in the running mode,
Many businesses find their marketing plans are not performing as expected. Stepping back to analyse and review the reasons will help. Most times, the solutions lie in the fundamental aspects.
Small businesses many times quickly want to be done with basic brand elements so they can dive into marketing, and most importantly sales. But brand-building is an investment that will pay off over time. In this podcast, I'm sharing some quick pointers on brand-building.
Brand-building is mostly about audience perception. Are you cognisant of the role perception plays in brand-building?