the Demand Generation Show: Recent Episodes
Vishal Kalia
Are you looking for ideas to acquire more customers? ... Are you looking to improve ROI on your marketing campaigns? ... then, look no further ...We bring you 1 on 1 conversation with industry leaders in marketing, business development, and sales ... On this show, they share their strategies and tactics on how they achieved success, so you can grab ideas and implement them in your business.
Judy Ash is the Chief Marketing Officer at Certent. She has a 20+ year career in global marketing and technology experience, working closely with sales, partners, and customers to drive business growth.
She has a deep background in demand generation & integrated marketing with broad expertise across the marketing discipline. She has lead marketing teams at Big Switch Networks, Enphase Energy, NetApp, and Hewlett-Packard.
In this episode (Part: 2 of 2), she discusses how EQ - Emotional Intelligence is mandatory skill for anyone for leading an A+ team.
Judy Ash
CMO | Certent
LinkedIn: https://www.linkedin.com/in/judyash/
Alana Karen is the Director of Search Platforms at Google. She is an author of an upcoming book “Adventures of Women in Tech” - Addressing a gap in the inclusion of women in the broader narrative of tech.
Her book takes a close look at the lives of "everyday" women forging their careers in technology.
In this podcast, she walks us through the 5 tools every woman can leverage to expedite her career in the technology industry.
Alana Karen
LinkedIn: https://www.linkedin.com/in/alanakaren/
Judy Ash is the Chief Marketing Officer at Certent. She has a 20+ year career in global marketing and technology experience, working closely with sales, partners, and customers to drive business growth.
She has a deep background in demand generation & integrated marketing with broad expertise across the marketing discipline. She has lead marketing teams at Big Switch Networks, Enphase Energy, NetApp, and Hewlett-Packard.
Ms. Ash holds a BS in Marketing from Santa Clara University and is an Executive Scholar from the Kellogg Graduate School of Management, Women’s Senior Leadership Program.
In this episode (Part: 1 of 2), she shares her point of view of how demand generation looks like from a CMOs perspective. She also talks about how the relationship between marketing and sales is evolving.
Judy Ash
CMO | Certent
LinkedIn: https://www.linkedin.com/in/judyash/
The Power of Asking the Right Questions.
When nobody knows the answers, everybody must pay closer attention to the questions.
Pia has spent 20 years researching the nature and impact of questions and how they connect people.
She also knows that the power of questions has been monopolized since the earliest days of human civilization - preventing people in companies and communities from developing together.
In this podcast, she shares her expertise on:
- The science of asking questions
- What is“interrogative rationality” and how it affects us?
- How culture and civilizations affect our ability to raise our hands to ask questions?
- How a BIG oil company discovered what its employees wanted by asking the right questions?
- How Entrepreneurs and Sales Executives could and should ask questions to understand customer needs?
Pia Lauritzen
LinkedIn: https://www.linkedin.com/in/pia-lauritzen/
Company: www.qvest.io
Brad Zomick is the VP of Marketing at Degreed and in this podcast, he brings you the Content Marketing Blueprint.
Content Creation:
1. How to decide which type of content you should focus on?
2. How to gather information to start building a content plan?
3. Type of content for different funnel stages?
4. What is physical content marketing and how to launch a book?
Content Distribution
1. What does a full-stack content distribution strategy look like?
2. Pitfalls to avoid during content distribution?
Content Tracking:
1. How to track the success of your content marketing strategy?
2. Vanity metrics vs. real metrics
3. Recommended tools.
Brad Zomick
LinkedIn: https://www.linkedin.com/in/bzomick/
Laura Kendall is the VP of Marketing at MadKudu - a predictive marketing ops platform.
She is a data-driven marketing leader with over a decade of experience in B2B marketing, demand generation, and building cross-functional teams. Previously, she has built and led teams at SimpleLegal, Apttus, Quantum Secure - to name a few.
In this podcast interview she talks about:
- How does one set up the stage for the right expectations with different stakeholders?
- How do you get the information out of Founder’s head, so both of you are on the same page?
- Creating marketing budgets
- Which marketing channels you should focus on when you don't have a large team?
- Value of listening to different stakeholders
- How do you manage incoming demands from various stakeholders in the company?
Laura Kendall
Linkedin: https://www.linkedin.com/in/laura-kendall-48556911/
Company: www.madkudu.com
Sheel Gupta is the Chief Growth Officer at Humble Dot. She has built and led demand generation teams CrowdFlower, Quantcast, and Marketo.
She is experienced in creating marketing and SDR teams, thought leadership material, lead life-cycles, predictable and scalable revenue models.
In this podcast interview she talks about:
1. How to leverage and nurture the relationship between sales and marketing?
2. Lead nurturing and lead scoring
3. How do you set up expectations for the C-suite and key stakeholders in different departments?
4. Information Gathering - What kind of information marketer should start gathering as they build their marketing plan?
5. How and when to hire an SDR?
6. How to get the demand generation funnel rolling?
7. How to actively learn & unlearn from your past marketing campaigns from different verticals?
Sheel Gupta
LinkedIn: https://www.linkedin.com/in/sheelgupta/
Rajiv Salhotra is the VP of Sales at IDEC Corporation. He leads a team of sales engineers and manages relationships with hundreds of distributors throughout the US and Canada.
In this podcast, he shares his expertise on:
- How to leverage channel partners and distributors to grow your business?
- How to improve your relationship with distributors?
- Field marketing & co-marketing initiatives
- How to hire your first salesperson & build a world-class sales team?
Rajiv Salhotra
LinkedIn: https://www.linkedin.com/in/rajiv-salhotra-8730171/
Company: http://www.idec.com/
Sara is the VP of Brand & Marketing at ZOE - a company on a mission to help people find their food truths by understanding their metabolic response and microbiome.
Sara has a background in psychology, brand planning, technology, and digital marketing.
In this podcast interview she shares her views on:
- Science of Branding: What is it and What are the 3 aspects of branding that companies need to do and understand before they start building a brand?
- How to successfully track tangible branding results?
- How to discover customer pain to sync your branding and messaging accordingly?
- How to create customer personas?
- How to create empathy through messaging & branding?
Connect with Sara Gordon:
LinkedIn: https://www.linkedin.com/in/sarakategordon/
Twitter: https://twitter.com/sarakategordon
Web: https://www.sarakategordon.com/
We all have great ideas but building great products that customers will pay for is challenging.
Marisa Sires is the former VP & Global Head, Product and Experience Innovation at HANA.
She is a digital product leader with 10+ years of experience across client services and product management, bringing a focus on client needs and expectations to guide roadmap planning and overall strategy.
She has built products at HANA, Gigya, Rally, Envario to name a few.
In this podcast, she shares her views on:
1. Golden path and Golden truth - What is it and how early-stage startups can fast track its discovery.
2. How do you listen to your customers to build new product features?
3. Build vs. Buy - How do you decide?
4. How does one prioritize building product features for an enterprise client who is not a paying client, yet vs. SMBs who are paying the bills?
5. How to participate in hackathons to maximize your rate of success?
6. How to build an MVP?
Contact Info:
Marisa Sires
LinkedIn: https://www.linkedin.com/in/msires/
Twitter: https://twitter.com/mas2124
Yarra McClure is the Director of Marketing for Livie & Luca, and prior to that, she lead the marketing efforts at Stella Carakasi. She is a creative marketer and data-driven storyteller working with bespoke brands to bring forward messaging around sustainability and authenticity.
In this podcast she shares her views on:
1. Due to COVID-19 - 3 Changes in the fashion industry?
2. Advice to anyone who wants to start a career in the fashion industry?
3. The balancing act: Discounting vs. Brand Equity
4. Key focus areas for us in the next 90 days
You can reach Yarra McClure at:
LinkedIn: https://www.linkedin.com/in/yarra-mcclure/
Company: https://www.livieandluca.com/
Katelyn Watson, VP of Marketing at NURX shares her expertise on:
- What is ROE and why it's critical for you?
- 3 Steps to build world-class marketing teams.
- If you had an additional $10K or $1M budget, where and how should you spend it?
- 2 marketing pitfalls to avoid during tough times?
- How are demand generation teams adjusting their strategies today due to COVID-19?
Katelyn has over 20 years of experience in consumer marketing for agencies, large brands, and early-stage companies. Her sweet spot is products and services that are building a new market, and typically at a pivotal point of change within companies.
From reinventing a 50-year-old hotel chain brand at La Quinta to making "photo books" a household word at Shutterfly. Katelyn was named 40 under 40 by DMN News in 2017, one of "50 Growth Marketers You Should Know" in 2016, and 40 under 40 via Brand Innovators in 2013.
Contact info:
Katelyn Watson
LinkedIn: https://www.linkedin.com/in/katelynwatson/
Twitter: https://twitter.com/KatelynWatson
NURX (Nurx is the most convenient and affordable way to manage your everyday healthcare needs.)
Website: https://www.nurx.com/
Facebook: https://www.facebook.com/nurxapp
Instagram: https://www.instagram.com/nurxapp/
Manuj Aggarwal grew up in a small town in India. A friendly child, his home was troubled. He withdrew into my shell, becoming aloof and angry. At age 15, he started working in a factory where he labored 12 hours/day with only $2 as a daily salary.
He works with successful professionals, managers, CEOs, executives, business owners, entrepreneurs who want to get more out of business and life – even in the face of extreme uncertainly.
He is the Founder and CTO to TetraNoodle Technologies and runs a very successful podcast: Bootstrapping Your Dreams Show (https://podcasts.apple.com/us/podcast/bootstrapping-your-dreams-show/id1453077497)
In this interview, Manuj talks about:
- His journey, that got him to where he is today (ups and downs)
- He shares what most marketing guru's don't tell us
- Small business marketing 2020: He has irrefutable advice on what businesses need to do in order to stay competitive today
- He also shares why Webinars, Ebook downloads, Email marketing are going to struggle to produce results
Contact Information:
Manuj Aggarwal
- LinkedIn:https://www.linkedin.com/in/manujaggarwal/
- Podcast: https://podcasts.apple.com/us/podcast/bootstrapping-your-dreams-show/id1453077497
- Case Study: 49,900% ROI in 6-months: https://medium.com/@manuj.aggarwal/49-900-roi-in-6-months-a-case-study-913d8d90bece
smallbusinessmarketing #demandgeneration #bootstrappingyourdreams #manujaggarwal
Thomas Fanelli, Founder & CEO of Convesio has worked with hundreds of small businesses and he talks about challenges small businesses face today and how to mitigate those challenges.
He shares practical examples of how a Restaurant, Karate Studio, Church, etc. adopted new and innovative marketing practices to connect with their audience.
In this interview, Tom talks about:
- How a karate studio uses video to connect to their customers.
- How a restaurant uses innovative techniques w.r.t. wine to connect with their customers.
- How the business landscape has changed due to COVID-19?
- What SMBs (Small & Medium Businesses) need to do to stay competitive?
- and more.....
You will gain great insights on demand generation during tough times and implement these tactics in your business.
Contact Information:
Thomas Fanelli
Company: Convesio.com
LinkedIn: https://www.linkedin.com/in/tfanelli/
Email: Tom.Fanelli@convesio.com