Healthcare Marketing Underground: Recent Episodes
ReviveHealth
The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?
Media, media, content, and more media. With 2016's SHSMD Connections in the books, Chris Bevolo and our own Kriste Goad are joined by special guest Vivian Schiller, editor-in-chief and head of Weber Shandwick’s Mediaco practice. The trio unpacks and explores a presentation Vivian gave during SHSMD — media, content, and the importance of omni-channel storytelling. Chris reveals the Chicago restaurant with a view that is sure to make you scream “Holy Buckets!”
Find out why Vivian thinks the power has shifted from the publisher to the platform in parallel with the rise of mobile. Which sources do Chris, Kriste, and Vivian trust most when it comes to content? Tune in to find out.
http://mediaco.webershandwick.com
It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session.
The duo dives deep into the change healthcare organizations are experiencing through the lens of Jill's experience at VUMC. In 2015, what began as an intense three-day visioning process turned into a year-long effort to reengineer the organization’s entire approach to marketing communications. Over the course of a year, the team continued to reconstruct their approach to marketing — evaluating and evolving their department structure, professional development program, and marketing plan.
Listen in as we reveal Jill's link to Andy Griffith and learn about her background in classical vocal music.
Show Links
SHSMD Session — Reengineering Marketing for the New Healthcare World
Blog — Healthcare Marketers — It's Time for a New Rallying Cry
ReviveHealth at SHSMD Connections
After an eight-month hiatus, the Healthcare Marketing Underground is back!
Join Chris Bevolo, Chris Boyer, and special guest Lindsay Resnick (who recently joined ReviveHealth) for a special SHSMD edition of the podcast. You'll hear more about Lindsay's background before the gang dives deep into 2016's SHSMD Connections — tips and tricks for attendees on how to get the most out of the conference. Plus, find out which word the team designates as the "hipster beard" of healthcare marketing terms.
**SPOILER ALERT: If you watch HBO's "The Night Of," there's a major spoiler around the 32-minute mark.****
Show Links
Resnick's SHSMD Session | Going All The Way: Health Systems as Health Insurers
Bevolo's SHSMD Session | Reengineering Marketing for the New Healthcare World
Bevolo's Reengineering Blog | Healthcare Marketers — It's Time for a New Rallying Cry
Roger Jansen's SHSMD Session (Sponsored by ReviveHealth) | Developing an Ecosystem of Health
Join Chris Bevolo, Chris Boyer, and Dana Weymouth for an end of the year special of the Healthcare Marketing Underground podcast. The gang takes a look at Google Zeitgeist, explores healthcare trends from 2015, and makes predictions for the biggest television show of 2016. Tune in for this special edition episode!
http://www.modernhealthcare.com/article/20151219/MAGAZINE/312199988
https://www.google.com/trends/topcharts#date=2015&geo=US&cid
Join Chris Bevolo, Chris Boyer, and Dana Weymouth for a Christmas Special as they come to you from states of Denial, Delusion, and Confusion. In this episode, the trio covers the advance of facial-recognition technology in advertising, how worried we should be about artificial intelligence, and the age-old debate of whether American Christmas ads possess an emotional dissonance their U.K. counterparts lack. All this and more!
http://www.theatlantic.com/entertainment/archive/2015/09/when-ads-start-watching-you-back/408076/
http://www.adweek.com/news/advertising-branding/why-arent-christmas-ads-big-deal-us-they-are-uk-168273
https://www.youtube.com/watch?v=60kn1weBK8M
On this week’s Healthcare Marketing Underground podcast, Chris Bevolo and Chris Boyer dive into the stuffin’ of how establishing the success of your marketing campaign based solely on media impressions isn’t always gravy. In Bevolo’s recent blog post, he discusses the shift from impression based marketing benchmarks to data-driven analytics and how this change affects marketers across the board. Touching on an outside blog post sent through our internal grapevine, the duo analyzes the 'Advertising Bubble’. Hit play to find out what could make it POP!
http://blog.thinkrevivehealth.com/newsroom/channel-agnostic-strategies-for-healthcare-marketers
http://idlewords.com/2015/11/the_advertising_bubble.htm
http://www.thinkrevivehealth.com/events/2016joepublicretreat
This week, Chris Boyer is joined by Jared Usrey, Creative Technologist, and Libby Werner, Account Supervisor, at ReviveHealth to discuss some of the latest trends in digital and personalized marketing. From the lack of trust that consumers have in sharing health data with Apple and Google, to patients not having a problem merging their social media accounts with their medical records, it’s clear that the marketing landscape is changing dramatically. Libby, Jared and Chris analyze the challenges from both a patient and a healthcare professional angle. They end the podcast with a discussion of their favorite Thanksgiving dish. A must listen!
Joe Public Retreat: www.joepublicretreat.com
Tech Companies are Not to Be Trusted with Health Data: http://www.technologyreview.com/news/543536/tech-companies-are-not-trusted-with-health-data/
Leveraging Twitter For Insights on Patient Experience: http://healthleadersmedia.com/content/MAR-322368/Leveraging-Twitter-for-Insights-on-Patient-Experience
Patients OK linking social media to their EMR: http://www.reuters.com/article/2015/11/03/us-health-records-social-media-idUSKCN0SS22O20151103#EO1iTGztC59i0EDU.97
In a moment of self-realization, Chris Bevolo kicks off the podcast this week revealing his different online and offline buying behaviors. Joined by Jackie Olson, and first-time guest Amy Negrete, vice president of content strategy at ReviveHealth, the topic of conversation centers on “What a Great Digital Customer Experience Actually Looks Like” from the Harvard Business Review. The trio dives into the disconnect between what retailers offer in the digital versus the physical space, and ultimately what the consumer is looking for when integrating the two. How can this hot topic be applied to consumerism in healthcare and how can the healthcare sphere work to pioneer this divide? Fill out the survey at the end of your receipt to find out. Just kidding, all you have to do is hit play!
https://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like
http://www.thinkrevivehealth.com/events/2016joepublicretreat
Say cheese! Coming to you this week from the Healthcare Marketing Underground, Chris Bevolo is joined by Valence Health co-founder and Chief Strategy Officer, Phil Kamp. The duo dives right into a captivating conversation touching on the new waves hitting the healthcare world. Getting into the nitty-gritty of everything from provider sponsored health plans to value-based care, the discussion covers everything need-to-know for some of healthcare's hottest topics. So what should your next move be as a key player in your hospitals move to the nuance of healthcare coming into 2016? Phil Kamp has your answers, you just need to hit play to find out.
http://valencehealth.com/buildingapshp
http://www.thinkrevivehealth.com/events/2016joepublicretreat?utm_campaign=16-2-HHS-EV-Joe%20Public%20Retreat&utm_source=Website%20Flag
Chris Boyer is joined by Jackie Olson and special guest Ashley Merchant on the podcast this week. With snow flurries falling, the team rolls right into their discussion of consumerism and convenience and what it means for the future of healthcare as we know it. From Boyer’s recent blog post to his speaking engagement at the Annual Thought Leadership in Access Symposium (ATLAS) hear what the team has to say about this hot topic. How informed is the patient in their healthcare decision-making? Bottom line, is convenience key for the patient? Are the infamous top searches in trusty ole Google making the right decisions for the patient? What about this #OptOutside madness REI is initiating? Plug in and find out!
Oh, and don’t miss out on your opportunity to attend our Joe Public Retreat in February 2016 … Sign up now!
Quick links discussed on this week's podcast:
http://blog.thinkrevivehealth.com/newsroom/does-the-patient-know-best
http://www.kyruus.com/consumerbehavior
https://frightgeist.withgoogle.com/
Spoiler alert! Stranger danger! This week Chris Boyer and Chris Bevolo discuss the potential dicey situation that is digital marketing. Piggybacking off of Chris Bevolo’s latest blog post, the pair talks everything from what it takes to play with the big digital dogs to “bad” impressions. They aren't talking about the lack of eye contact, weak handshake type of bad impression. Is your brand utilizing the most proactive strategy in the world of digital or dabbling in the danger zone? Listen to find out!
http://blog.thinkrevivehealth.com/newsroom/dangers-of-digital-marketing?utm_source=hs_email&utm_medium=email&utm_content=23070547&_hsenc=p2ANqtz-9HHtfDdolVZ1GrQWSXFt0CyOSFYnFCA-KfkXHqWqIp0OKPtuO5I34CDO4C3pYjKMQj34R-HtowgZTZuvQJq4dXG_r1rA&_hsmi=23070547
Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Chicklet? Gobbler? Turklet? What do you call a baby turkey? Oddly enough, in this week’s Healthcare Marketing Underground podcast our team searches for the answer. Back on track… Chris Bevelo and Chris Boyer are joined by Jackie Olson where they recap SHSMD 2015. Chris2 dive into their takeaways from this year’s SHSMD. Where they heard from a plethora of industry leaders and influencers including thee Kevin O’Leary from the infamous Shark Tank. The discussion progresses as the team delves into Boyer’s most recent blog post on why your website is the real MVP on your team. Is your website performing to the best of its ability? Did SHSMD 2015 "make the grade?" And why won’t Bevolo ever be able to use the word "glistening" again? Tune in to find out.
http://blog.thinkrevivehealth.com/newsroom/your-website-is-your-most-valuable-employee
This week Chris Bevolo and Chris Boyer are joined by special guest Julie Yoo, Kyruus co-founder and chief product officer. This trio kicks off the conversation by diving into the details surrounding Kyruus’ second Annual Thought Leadership on Access Symposium (ATLAS). Focusing on hot topics such as clinical impact of patient access, along with operational and financial facets of how healthcare organizations can improve their patient experience. Boyer continues the conversation noting that he will be speaking at ATLAS on consumerism and how it continues to affect healthcare organizations. It’s no secret that access to the World Wide Web has changed the way patients attempt to find the care they need. What’s the best way to break that barrier and provide the access and care your patients are searching for? Tune in to find out!
http://www.atlasconference.com/about-atlas.html
Chris Bevolo is joined this week by Dana Weymouth and our own Kate Caverno, senior account executive, and design intern Megan Shricel. After revealing the ingredients in ReviveHealth's custom cocktail, The Phoenix, the conversation turns to talking savvy shoppers and the myth of the ‘macho man’ in today’s healthcare world. The quad delves into how today’s society tends to be rather picky and choosey about the benefits and services they receive from healthcare providers while also debating who’s making these decisions at the end of the day. The discussion kicks off with a focus on how mainstream media is quick to take hot topics in healthcare and share them with the masses. Tune in to hear what they have to say about the glorified "history-making" topic referred to as consumerism, more specifically, patient consumerism, and what it means to us.
The Transition From Sick Care To Well Care And The Rise Of The Patient-Consumer
http://techcrunch.com/2015/09/29/the-transition-from-sick-care-to-well-care-and-the-rise-of-the-patient-consumer/
Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Boyer
@chrisboyer
Linked in:
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Welcome to the Healthcare Marketing Underground podcast for the week of September 27th 2015. This is episode #271, and I’m....
A forum for riffing and ranting on hot or important healthcare marketing topics, trends and ideas, with a whole lot of other noise thrown in. Attendees:
Chris Bevolo, Chris Boyer, Dana Weymouth and Jared Usery Updates:
Upcoming Speaking Events
October 2, 2015
Utah Health Association Fall Leadership Conference, Park City, Utah (Chris Boyer speaking)
October 7-9, 2015
Arkansas Health Association Annual Meeting in Little Rock, AR (Chris Bevolo speaking)
October 13 - 15, 2015
Senior Care Marketing Sales Summit in Chicago, IL (Chris Boyer speaking)
October 29, 2015
Modern Healthcare: Annual Strategic Marketing Conference in Chicago, IL (Chris Bevolo speaking)
November 11, 2015
Healthcare Internet Conference in Orlando, FL (Chris Bevolo speaking)
November 9 - 11, 2015
The Summit by ReviveHealth in Laguna Beach, CA
Enabling of Ad Blocking in Apple’s iOS 9 Prompts Backlash
http://www.nytimes.com/2015/09/19/technology/apple-ios-9s-enabling-of-ad-blocking-prompts-backlash.html?hp&action=click&pgtype=Homepage&module=second-column-region®ion=top-news&WT.nav=top-news&_r=1
Teaming up: The symbiotic relationship between sports and healthcare
http://www.beckershospitalreview.com/hospital-management-administration/teaming-up-the-symbiotic-relationship-between-sports-and-healthcare.html
Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Boyer
@chrisboyer
Linked in:
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Where can you find adult coloring, yoga, champagne, and even impromptu opera? Escaping to The Ritz-Carlton Half Moon Bay, Chris Bevolo, Chris Boyer, and Jessica Blackburn recap this and more from the 2015 Joe Public retreat. This week they share insights on such trending topics as personalized marketing, marketing team structure, and digital strategy pulled straight from the retreat, where 17 hospital and health system marketing leaders began their journey to healthcare marketing transformation. The Joe Public retreat’s one-of-a-kind experience sparked conversation among marketing leaders as they collaborated on some of the biggest challenges they currently face. Listen in to learn how you can be a change driver for your organization.
Upcoming Speaking Events
October 2, 2015
Utah Health Association Fall Leadership Conference, Park City, Utah (Chris Boyer speaking)
October 7-9, 2015
Arkansas Health Association Annual Meeting in Little Rock, AR (Chris Bevolo speaking)
October 13 - 15, 2015
Senior Care Marketing Sales Summit in Chicago, IL (Chris Boyer speaking)
October 29, 2015
Modern Healthcare: Annual Strategic Marketing Conference in Chicago, IL (Chris Bevolo speaking)
November 11, 2015
Healthcare Internet Conference in Orlando, FL (Chris Bevolo speaking)
November 9 - 11, 2015
The Summit by ReviveHealth in Laguna Beach, CA
Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Boyer
@chrisboyer
Linked in:
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
This week's podcast kicks off with a lot of background noise (was that the Jolly Green Giant?) and talk of all things fried at the Minnesota State Fair. As always, Chris Bevolo, Chris Boyer, and this week's third man, Dana Weymouth, segue into trending topics in healthcare marketing. Taking a Goofus and Gallant approach (anyone remember Highlights magazine?), they dissect two healthcare marketing blog posts, one of which makes a strong case for traditional advertising while the other focuses on the relevance of wearables. The trio argues that you can’t compare hospitals to consumer products like Apple, and no amount of advertising or content will motivate people about their health decisions if it's irrelevant to their real lives. Will the combination of personalized marketing and health wearables allow marketers to deliver more relevant content and influence healthcare consumer brand loyalty? Tune in to find out.
http://marketingyourhospital.com/2015/06/01/traditional-advertising-or-digital-to-market-your-hospital-yes/
http://www.mmm-online.com/campaigns/what-wearables-can-deliver-for-marketers/article/435021/
Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Boyer
@chrisboyer
Linked in:
Adam:
@apmeyer [ https://twitter.com/apmeyer ]
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Title: “Are you a Wino?”
This week Chris Bevolo is joined by Chris Boyer and Jackie Olson. Their conversation begins with a myriad of topics including foodies, winos, and DJ’s. Then the conversation turns to content marketing in healthcare, as they feel like they board a time machine to review an article that claims brand journalism and wellness content are new publishing trends for hospitals (spoiler alert: they aren’t). They dive further into the importance of developing content for local health system news stories rather then just the “Meatless Monday” generic health information. Lastly, they touch on how the US Healthcare system ranks against other countries (spoiler alert: NOT dead last).
http://info.thinkrevivehealth.com/pm
http://www.hhnmag.com/Magazine/2015/Aug/IB_news_site_hospitals#.VdNlUrVi95k.twitter
http://www.forbes.com/sites/danmunro/2014/06/16/u-s-healthcare-ranked-dead-last-compared-to-10-other-countries/
Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Boyer
@chrisboyer
Linked in:
Adam:
@apmeyer [ https://twitter.com/apmeyer ]
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
This week Chris Boyer hosts and is joined by Jackie Olson and Special Nashville Guest, Malea Barron (she meant Reising). They tackle a complex subject of hospital charity work and bad debt which goes deeper into the definition of not for profit and for profit hospitals. Malea gives great insight into how hospital finances work from the research done by University of San Fransisco. Chris highlights the shocking results that for profit hospitals charity care numbers are higher then not for profit hospitals. The crew also has enough time to talk about mobile advertising and of course Malea’s favorite TV Shows.
Not-For-Profit Hospitals May Not Trump For-Profits in Providing Uncompensated Care
http://www.ucsf.edu/news/2015/08/131191/not-profit-hospitals-may-not-trump-profits-providing-uncompensated-care
While not-for-profit hospitals receive substantial tax benefits, some do not provide free or subsidized care for a higher percentage of patients living in poverty than their for-profit counterparts, according to a study of California medical centers.
That is because eligibility criteria for tax-exempt status are ambiguous and there are no minimum requirements for hospitals’ financial assistance programs, say the researchers of the study published Aug. 3 in Health Affairs.
New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive
"Mobile advertising as a whole is just fairly crappy," said Sebastian Tomich, The New York Times senior VP of advertising and innovation.
Mr. Tomich isn't saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers' mobile sites haven't won many fans. Neither have the full-screen interstitial ads that can overtake a smartphone's screen while swiping between articles on many publishers' mobile sites, including the Times'. So the Times is doing away with them.
http://adage.com/article/media/york-times-plans-add-mobile-native-ads-september/299814/
7 Points to Consider When Your Brand Gets Involved in Social Issues
http://www.prnewsonline.com/water-cooler/2015/08/04/7-points-to-consider-when-your-brand-gets-involved-in-social-issues/?hq_e=el&hq_m=3127018&hq_l=9&hq_v=99c7312e2e
On June 26, 2015, major companies including Google, Tide, Coca Cola, Uber and Jet Blue found creative ways to announce their support for the Supreme Court’s decision to legalize same-sex marriage. Ben and Jerry’s even temporarily renamed its chocolate chip cookie dough ice cream flavor – now “I Dough, I Dough” – to commemorate the occasion.
Showing support for a cause you care about can be a great public relations tool to engage audiences and celebrate your brand. But it doesn’t come without risk. Here are some things to consider if you’re trying to decide whether or not to take a stand
Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Boyer
@chrisboyer
Linked in:
Adam:
@apmeyer [ https://twitter.com/apmeyer ]
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
This week, Chris Bevolo, Adam Meyer and Chris Boyer deliver a short and simple podcast focused primarily on Chris Boyer’s interview with ehealthcarstrategy.com about the impact of mobile on SEO (search engine optimization). In it, they discuss how hospitals should evolve their websites to adopt a mobile-first strategy, and how Google’s new SEO algorithm is continually evolving to meet the ongoing movement to mobile. Of course, the conversation wavers to briefly address the Cecil the Dentist controversy…but still, this is an enjoyable (and short) techie podcast!
Google-geddon: The Preference of Mobile Sites
http://ehealthcarestrategy.com/googles-april-21-algorithm-release-and-the-impact-on-mobile-search-an-interview-with-chris-boyer/
- Dentist Arrows Lion
http://www.usatoday.com/story/news/nation-now/2015/07/28/minnesota-dentist-walter-james-palmer-cecil-lion-africa/30785881/
Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Chris:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Adam:
@apmeyer [ https://twitter.com/apmeyer ]
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Chris:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
This week Chris Bevolo and Chris Boyer are joined by Bethany Doty, Senior Account Executive at ReviveHealth and a long-awaited appearance on the Podcast. Bethany has been a working in the Minnesota office for a few months and has been an active listener. The crew starts the show discussing college and pro rivalries but then launch into a deeper conversations on the recent Payor mergers of Aetna, Cigna and the impact this might have on hospital systems. Based on a series of three blog posts featured on the ReviveHealth blog http://blog.thinkrevivehealth.com/newsroom, the team discusses important takeaways healthcare marketers can take in managed care negotiations. Then they talk through another article on the alarming trend of out-of-network costs for Urgent care visits and price transparency laws throughout the US aimed to help consumers have a better understand of their healthcare bill.
Health Plan Consolidation: Case of the Blues
http://blog.thinkrevivehealth.com/newsroom/health-plan-consolidation-a-case-of-the-blues
Surprise! The Urgent Care Center May Send You A Big Bill — Just Like the ER
http://ww2.kqed.org/stateofhealth/2015/07/20/surprise-the-urgent-care-center-may-send-you-a-big-bill-just-like-the-er/
Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Chris:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Adam:
@apmeyer [ https://twitter.com/apmeyer ]
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Chris:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
This week Chris Boyer, Adam Meyer and Jackie Olson are joined by a very special guest, AJ Montpetit – a fellow podcaster for the Mayo Clinic Center for Innovation. AJ discusses how the Center for Innovation focuses on improving care delivery through human-centered design. In this interesting conversation, they also discuss the upcoming Transform 2015 conference, and upcoming event hosted by the Mayo Clinic that explores how people power health to redefine the dynamics of health and health care. Of course, the conversation ends with a discussion of a recent ad that truly embodies the concept that everybody poops!
Podcast at Mayo Clinic Center for Innovation
http://blog.centerforinnovation.mayo.edu/blogtag/podcast/
Designing for Better Health (how human design concepts are being applied in healthcare)
How to Change Health One Tweet at a Time (social media communications impacting health care)
Babies' Poop Faces Captured in Glorious Slow Motion in Award-Winning Pampers Ad
http://www.adweek.com/adfreak/babies-poop-faces-captured-glorious-slow-motion-award-winning-pampers-ad-165751
This week, it’s just the three of them: Chris Bevolo, Chris Boyer and Adam Meyer and they almost immediately dive into a heavy and opinionated discussion of the two current Supreme court decisions related to Obamacare and Gay Marriage. In between those controversial and heated discussions, they dissect Google’s experimental wrist band for medical information. Guaranteed to be go down in the annals as a must-listen episode, this show is full of heated rants about overused hashtags and the complexity of Apple products.
With subsidies protected, hospital leaders see brighter future
http://www.modernhealthcare.com/article/20150625/NEWS/150629921?utm_source=modernhealthcare&utm_medium=email&utm_content=20150625-NEWS-150629921&utm_campaign=financedaily
Hospital leaders expressed relief and delight Thursday after the U.S. Supreme Court solidified the future of subsidized insurance for low- and middle-income Americans in all 50 states under the Affordable Care Act.
The 6-3 ruling in King v. Burwell means that insurance will remain affordable for 6.4 million Americans in 34 states and that hospitals will have a payment source for many previously uninsured patients, though Republicans continue to call for repealing the ACA.
“We're just celebrating here today,” said Dr. Richard Gilfillan, CEO of Trinity Health in Livonia, Mich. “In our board meeting, there was just a yahoo, spontaneous shout and glee and then applause.”
In a Few Years, the Doctor May Prescribe You a Google Wristband to Call Him in the Morning
http://www.huffingtonpost.com/alexander-howard/google-health-wristband_b_7674122.html?utm_hp_ref=technology&ncid=fcbklnkushpmg00000063
Google revealed to Bloomberg News Tuesday that its X division is developing an experimental wrist band with sensors that "can measure pulse, heart rhythm and skin temperature, and also environmental information like light exposure and noise levels."
Andy Conrad, the head of the life sciences team at Google, told Bloomberg that the band is intended to be used as a medical device by patients and in clinical trials. If it moves beyond this experimental phase, what ever they eventually call this health band will be a major step beyond the current selection of Android devices into something new.
Is Facebook Tracking Data on Users Who Use the Rainbow Profile Image Filter?
http://www.socialmediatoday.com/social-networks/adhutchinson/2015-06-30/facebook-tracking-data-users-who-use-rainbow-profile-image
Have we become so skeptical? Last Friday, the US Supreme Court ruled that same-sex couples would have the right to marry in all US states, an historic event and a major win for gay rights activists. To help users celebrate the announcement, Facebook unveiled a new option, enabling users to overlay their profile images with the rainbow flag, a symbol for the Pride movement. The option has been taken up by millions of users – as you would no doubt be aware, log onto Facebook or Facebook Messenger and your feeds will be awash with multi-colored images beaming back at you.
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Twitter:
Chris:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Adam:
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Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
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Linked In https://www.linkedin.com/in/danaweymouth
Chris:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
Chris Boyer hosts this week’s podcast and is joined by Adam Meyer, Dana Weymouth and the much-anticipated return of Jackie Olson! We kick off our discussion mentioning the Supreme Court decision on Obamacare, before we launch into an article that states that best brands are like shortcuts for our brains – and good branding appeals to our laziness. After that, we turn our focus once again to Chris’s favorite social media site, Instagram, and what the new upgrade means to brands using Instagram as part of their marketing activities.
Great Brands Are Like Shortcuts
http://blog.ama.org/great-brands-are-like-shortcuts/
The best brands are like shortcuts for our brains, and if we look at the brain’s wiring, it’s hardly surprising. Brains are, after all, incredible pattern-making machines. Their ability to learn tasks and to perform them almost unconsciously is incredible. Just getting ourselves out of the door in the morning takes thousands of automatic processes. From showering to eating to driving to work, the brain applies millions of learnings, making these tasks seem easy.
This also means that our brains are unbelievably lazy. Now don’t panic: It’s actually a good thing. The brain’s laziness has been more than useful and is the reason that we’ve constantly looked to improve things throughout history. Necessity is not the mother of all invention. Laziness is. We did not need remote controls, but they certainly make life easier. You can clearly see that a lazy mindset resulted in its invention: one lazy behind and a mind desperately trying to avoid moving from its position of comfort. That is the miracle of laziness.
Instagram now lets you see what’s trending and search for photos by location
https://www.washingtonpost.com/blogs/the-switch/wp/2015/06/24/instagram-now-lets-you-see-whats-trending-and-search-for-photos-by-location/?wpisrc=nl_tech&wpmm=1
Instagram hopes two new features will make its service a little easier to use: trending tags and the option to search for photos by location.
The updated app, which rolled out to users' phones Tuesday, will let people get a quick look at the hashtags that are shaping the conversation on the service that day. A glance at Tuesday's trending tags, for example, showed that users were posting about "National Pink Day," the video game "Arkham Knight" and "Olympic Day."
POURMECOFFEE
https://twitter.com/pourmecoffee/status/614076076143329284
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Adam:
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Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Chris:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a very special guest: Jessica Blackburn, part of the marketing team at ReviveHealth. They launch into an in-depth conversation about personalized marketing, and how organizations are starting to embrace the use of marketing automation and CRM in developing a personal way to engage their audiences. Then, they discuss a variety of methods and practices involved with keeping up-to-date and current – with marketing, as well as other life hacks. In between this all, Chris Bevolo adeptly manages to take care of a crisis at home and teach us about how to parent effectively.
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Twitter:
Chris:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Adam:
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Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Chris:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
In this week's Healthcare Marketing Underground podcast, Chris Bevolo, Adam Meyer and Chris Boyer are joined by a special West-Coast guest...Elizabeth Musson. The group dives deep into the controversial topic of how Big Data is being used to learn more about consumers, how this knowledge can be used to personalize pricing, and how it might extend into healthcare. Then, the team turns its attention to the new way Instagram is advertising. Is Instagram advertising a game changer for this social media platform?
Big data is coming for your purchase history
http://www.theguardian.com/commentisfree/2015/may/29/big-data-purchase-history-charge-you-more-money
Get Ready for Way More Instagram Ads http://time.com/3906146/instagram-ads/
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Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Chris:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Adam:
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Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Chris:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
This week Chris Bevolo is back in the hosting seat and joined by Adam Meyer, Chris Boyer and Dana Weymouth. The group dives deep into a Time magazine article that introduces a new rating website that is compared to Yelp. This leads to a discussion about why hospital ratings and reviews are old news and the rationale behind these ratings sites. Then, they focus on the rise of mobile web uses and explain how accessing the internet from a desktop is not on decline but not also not growing. Finally, the guys get into a spirited discussion of personal email inbox management and the (mythical?) state of Inbox Zero.
Listen in now!
This Website Is Basically Yelp for Hospitals: http://time.com/3891043/yelp-for-hospitals-ratings/
Mobile Isn’t Killing the Desktop Internet: http://blogs.wsj.com/cmo/2015/05/26/mobile-isnt-killing-the-desktop-internet/?utm_content=buffer2c0ae&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
Inbox Zero vs. Inbox 5,000: A Unified Theory:http://www.theatlantic.com/technology/archive/2015/05/why-some-people-cant-stand-having-unread-emails/394031/
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Twitter:
Chris:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Adam:
@apmeyer [ https://twitter.com/apmeyer ]
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Chris:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
In this week’s Healthcare Marketing Underground podcast, Chris Boyer assumes the hosting role for the first time, and is joined by Kriste Goad and Dana Weymouth in a lively discussion.
Kriste, Dana and Chris critique the way Amtrak failed to engage with their social media audiences until it was too late and how Plains All American Pipeline neglected social entirely when responding to their oil spill in Santa Barbara. Why do companies of today still neglect using social media as an integral part of their overall communication strategy?
Additionally, the team gets into what hospital websites of the future will look like, based on a Wall Street Journal article by Leah Binder of the Leapfrog Group.
Relevant links:
Crisis communicators skewer Amtrak’s crash response Twitter
http://blogs.wsj.com/experts/2015/04/29/what-hospital-websites-of-the-future-will-look-like/
Santa Barbara Oil Spill: Crews Race to Contain Estimated 105,000 Gallons
www.nbcnews.com/news/us-news/crews-race-contain-estimated-21-000-gallon-oil-spill-near-n361836
California Oil Spill: Plains All American Pipeline’s Lack of Crisis Response
http://melissaagnes.com/california-oil-spill-plains-all-american-pipelines-lack-of-crisis-response/
What Hospital Websites of the Future Will Look Like
blogs.wsj.com/experts/2015/04/29/what-hospital-websites-of-the-future-will-look-like/
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Twitter:
Chris Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Chris Boyer:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
Twitter:
Kriste
@Kristegoad [ https://twitter.com/kristegoad ]
Linked In [ https://www.linkedin.com/in/kristegoad ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
This week, Chris Bevolo is joined by ReviveHealth’s Chris Boyer and Dana Weymouth to discuss profit sharing for hospitals, Jargonpalooza and video games instead of Ritalin.
Miami Herald
http://www.miamiherald.com/news/state/florida/article20544015.html
Inc
http://www.inc.com/travis-bradberry/please-stop-saying-these-25-ridiculous-phrases-at-work.html
ReviveHealth
http://blog.thinkrevivehealth.com/newsroom/jargonpalooza-6-communications-takeaways-from-himss-2015
Medium
https://medium.com/bright/what-if-we-prescribed-video-games-and-not-ritalin-to-treat-adhd-88a55104ad26
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Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Chris:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Adam:
@apmeyer [ https://twitter.com/apmeyer ]
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Chris:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
This week, Chris Bevolo and Adam Meyer are joined by ReviveHealth’s newest member Chris Boyer and Dana Weymouth to discuss Impression-Based Advertising, the State of News Media and just because Game of Thrones. This Episode is full of funny moments and fun loving banter. You don't want to miss this one!
Payor Survey May 19th http://info.thinkrevivehealth.com/2015-payor-survey-webinar
Impression-Based Advertising: The Emperor Has No Metrics
http://blog.thinkrevivehealth.com/newsroom/impression-based-advertising-the-emperor-has-no-metrics
The State of the News Media 2015: Newspapers ↓, smartphones ↑
http://www.niemanlab.org/2015/04/the-state-of-the-news-media-2015-newspapers-↓-smartphones-↑/
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Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]
Twitter:
Chris:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Adam:
@apmeyer [ https://twitter.com/apmeyer ]
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth
Chris:
@chrisboyer [https://www.twitter.com/chrisboyer]
Linked In https://www.linkedin.com/in/chrisboyer
This week, Chris and Adam are joined by ReviveHealth’s own Dana Weymouth to discuss the use of quality and price information in making healthcare decisions. We also discuss rant on “The Problem With Satisfied Patients,” a recent article from The Atlantic. Listen in!
The Atlantic:
http://www.theatlantic.com/health/archive/2015/04/the-problem-with-satisfied-patients/390684/?utm_source=btn-facebook-ctrl3
KHN: Few Consumers Are Using Quality, Price Information to Make Health Decisions
http://kaiserhealthnews.org/news/few-consumers-are-using-quality-price-information-to-make-health-care-decisions/
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Twitter:
Chris:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Adam:
@apmeyer [ https://twitter.com/apmeyer ]
Linked In [ https://www.linkedin.com/in/adampmeyer ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
https://www.linkedin.com/profile/view?id=221368961&trk=nav_responsive_tab_profile
This week, Chris and Adam are joined by none other than Chris Boyer, ReviveHealth’s new Senior Vice President of Digital.
This week, Chris and Adam announce the new name for the podcast then dive into Chris’s column “Silo Smashing” in Healthcare Strategy Alert.
This week, Chris and Adam discuss the Supreme Court and its review of the Accountable Care Act, before jumping into a discussion of a recent Harvard Business Review article and one of the greatest movies of all time, Raising Arizona.
This week, Chris, Adam and Jackie talk about the rise of owned media in healthcare, "engagement" vs. "marketing," why Minneapolis rules (again!) and more.
This week, Chris, Adam and Jackie assess the ads of Super Bowl XLIX. We talk about overall trends, likes and dislikes – with plenty of opinions thrown in!
This week, the AHMB, along with special guest, Dana Weymouth from ReviveHealth, talk about a new brand movement for MN, jaywalking, fav podcasts and more.
This week, Chris, Adam and Jackie take a look back at 2014, and it’s been a big year! They also dive into the Google’s "Year in Search" trends and more.
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with the crew from ReviveHealth, based in Nashville, Santa Barbara and Minneapolis.
Recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Carol Koenecke Grant, Chief Strategy Officer for Children’s Hospital and Clinics of MN.
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Lori Bruss, Executive Vice President for The Roberts Group.
This week, Chris, Adam and Jackie talk Cyber Monday stats, how brands on Facebook and Twitter are struggling, a hospital doing great on Facebook and more.
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with the marketing team from El Camino Hospital, Mountain View, CA.
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Megan Hassall, Senior Marketing Manager for HealthStream.
This week, Chris Bevolo sits down with ReviveHealth CEO, Brandon Edwards, and CMO Kriste Goad to discuss ReviveHealth’s acquisition of Interval.
This week Chris, Adam and Jackie recap SHSMD 2014 in San Diego where the AHMB broadcasted live!
This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Chris Fenoglio, Digital Marketing Manager for LifePoint Hospitals.
This special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jean Hitchcock, Hitchcock Marketing & Communications.
This special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jim Rattray, Executive VP at Bennett Group.
This week, Chris, Adam and Jackie talk about Interval’s new digital marketing audit tool - now available online!, how focus groups are worthless and more.
The AHMB discuss the launch of Chris Bevolo’s new book Joe Public II, a strategic guide to digital and content marketing for healthcare marketers.
This week, Chris, Jackie and Adam talk about the SHSMD conference (we’ll be there!), our thoughts on the ALS Ice Bucket Challenge and more.
This week, Chris, Jackie and Adam talk top doc criteria and question the value (as usual) of hospital rankings, ratings, lists and awards.
Chris, Jackie and Adam discuss that, yes, healthcare marketers will still need to market their hospitals, share a great blog post on logo feedback and more.
This week, Chris, Adam and Jackie talk about content marketing’s struggle to prove itself, a controversial logo unveiling and more.
This week, Chris, Adam and Jackie discuss hospitals and payers collecting personal consumer data, and a rant about those who think the rules don’t apply.
This week Chris, Adam and Jackie talk about digital marketing and the snake that eats its tail, a follow-up on humor in healthcare advertising and more.
This week, Chris, Adam and Jackie discuss the power of internet advertising, Dr. Oz’s recent controversy and much more.
This week, Chris, Adam and Jackie devote the podcast to discussing humor in healthcare advertising – when it can work, and when it falls flat.
Chris and Adam, with special guest Nicole Borchard from CHOC Children’s chat about podcasting, patents and if crossing your arms is good for business.
This week, Chris, Adam and Jackie discuss marketing automation challenges, a campaign advertising controversy, pink spoon marketing and new IOS features.
This week, Adam and Jackie talk cup sizes and muffin tops (it’s healthcare related, we promise!), physician/patient emails, and Foursquare’s new app Swarm.
This week, Chris, Adam and Jackie are seeing stars as they review a survey on the top sources for online health info and discuss a sexy...kinda, video.
This week, Interval, along with guest Chris Boyer from North Shore LIJ, recap a recent conference, discuss CRM, and digress into everything else.
This week, Chris, Adam and Jackie put digital marketing into perspective, rant on mass advertising and talk TV – just like we’re good at.
This week, Chris, Adam and Jackie can’t help but mention "Game of Thrones," give everyone a glimpse into the world of marketing automation and try to go easy on the Mayo.
This week Chris, Jackie and Adam commend The Onion, question advertising on a major healthcare organization’s website and dig into an internet news article gone wrong.
This week, Chris, Adam and Jackie dismantle a doctor’s rant on patient satisfaction, discuss Google’s Knowledge Graph and address healthcare spending.
This week, Chris, Adam and Jackie re-visit WNBA healthcare sponsorships and discuss our article with Chris Boyer on the evolution of SEO.
This week, Chris, Adam and Jackie re-visit brand loyalty, discuss the Mayo Clinic sponsorship/co-branding of the WNBA Minnesota Lynx, debate a sleazy breast cancer PSA and conclude with a discussion of... family movies?
This week, Chris, Adam and Jackie contradict a recent article touting the death of brand loyalty and share additional thoughts on Facebook’s Paper app.
This week, Chris, Adam and Jackie follow up on the Super Bowl ad review podcast and touch on the new Paper app from Facebook.
Our annual Super Bowl ad review podcast! The best and the worst from Super Bowl 2014, with nothing to spare.
This week we discuss re-targeting and HIPPA, a study that shows content marketing usage among marketers, the top email clients of 2013 and more.
This week we discuss the healthcare industry’s “selfie” problem, a study that shows consumers trust traditional advertising over online and more.
This week Chris, Adam and Jackie discuss privacy laws and the ethics of re-targeting, the devil baby that terrorizes NYC and more.
This week Chris, Adam and Jackie discuss new year’s resolutions and take a look back at the top Google searches of 2013 in our annual “Google Zeitgeist” episode.
This week Chris, Adam and Jackie discuss Duck Dynasty drama, the selling of ADHD, a non-healthcare brand big into content marketing and more.
This week Chris, Adam, Jackie and Robert discuss the good and bad of the holidays, Google Glass pranks and a study on hospital errors we have a hard time believing.
This week Chris, Adam and Jackie discuss Black Friday chaos, the future of advertising, a poll highlighting internet usage and more.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this, our final session at SHSMD13, we speak with Chris Boyer, Alex Bacchetti, JK Lloyd, Kevin Stranberg, Rob Rosenberg and Ryan Donahue.
This week Chris and Adam are joined by Michael Pauley and Melissa Mansfield of HANYS to discuss their awesome Report on Report Cards - aimed at understanding publicly reported hospital quality measures.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Francine Francis, director of marketing communications and physician relations at Christus St. Michael Health System, Kellie Spellman, director of CRM at Christus St. Michael Health System and Brandon Edwards, CEO at Revive Health..
This week Chris, Adam and Jackie discuss our blog post related to native advertising, poor examples of corporate social media posts, and side note – don’t offend the audiences you are hoping to reach to bring you business.
This week Chris, Adam and Robert discuss the topic that’s on everyone’s mind – health insurance, along with a new tool that compares healthcare quality and the story of the woman who ruined Halloween.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Ben Dillon, Vice President and eHealth Evangelist, Geonetric and Jeff Cowert, Principal, Barlow/McCarthy.
This week Chris, Adam and Jackie discuss the concept of native advertising, Google’s new shared endorsements, and some hospital videos that inspired us all.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Jim Rattray, Principal of Jim Rattray Strategic Marketing, Peggy Kane, Vice President of Business Development for GLC and Warren Johnson, Corporate Marketing Director at MidMichigan Health.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Jean Hitchcock, VP, Public Affairs & Marketing, Medstar, Deb Paul, Communications & Marketing Specialist, CentraCare Health, and Ali Freezman, Inbound Marketing Consultant at @SEERinteractive.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with George Tafelski, Senior Digital Specialist for American Hospital Association and Chad Dillard, Executive Director of Marketing and Wellness, at Anne Arundel Medical Center in Annapolis, Maryland.
No regular show this week. We’re podcasting live from SHSMD13 in Chicago! Tune in at ThinkInterval.com/live. We’ll post our live interviews along with our regular show over the next few weeks.
This week Adam, Jackie and Robert review the top destinations for medical tourism, talk about Chipotle’s new “amazing” ad, ponder Google’s new Calico venture and more.
This week Adam, Jackie and Robert discuss the Abercrombie & Fitch Emergency Room and Yahoo!’s new logo.
This week Chris, Adam and Katie discuss a Sparksheet article on digital endeavors in healthcare. Then we rant and rave about brands in the news. We also bid a sad farewell.
Chris, Adam and Katie discuss “return on community” and link baiting, share some of our favorite websites, and more.
Chris, Robert and Adam revisit the topic of product subscriptions, Buzzfeed’s content marketing, the battle of Weight Watchers and mobile health apps, our favorite apps, and more.
Chris, Robert and Jackie discuss our latest article on content marketing, Hello Flo, the Dollar Shave Club and more.
Adam, Katie and Robert discuss the new Chromecast, accessibility on the web, ads we love, and more.
Chris, Adam and Jackie discuss state insurance exchange ads, why web reviewers are making up bad things, logos with hidden meanings, and more
Chris, Adam, Robert, Jackie and Katie take to Google Hangouts to live stream show #200. We’re joined via twitter by colleagues, listeners and former guests. Oh, and we give some stuff away!
Chris and Adam are joined by Larry Asher, principal and creative director at Worker Bees, a healthcare marketing agency based in Seattle, WA.
Adam, Katie and Robert discuss things that have changed in healthcare marketing since the first podcast, creating meaningful advertising, gauging analytics, and more.
Chris, Adam and Jackie list our favorite show titles of the last 200 episodes, Skinner marketing and Superformula
With special guest Chris Boyer, Chris [Bevolo], Katie and Adam announce a fun countdown to podcast 200 that could win you prizes, discuss Chris’ latest blog post about how to stand out in content marketing, reflect on a powerful video made by Cleveland Clinic, and more.
Adam, Jackie and Robert cover the relaunch of the Weekly Probe, AppeaseMe, the new web app from Interval that allows doctors to create their own revolutionary ads and a creepy chiropractor commercial.
Chris, Katie and Adam discuss the recent controversy surrounding the release of hospital pricing information, what to do when you’re tasked with promoting a bad service line, and more.
Adam, Jackie and Robert discuss Google statistics from The Forum, Adam’s recent healthcare experience and YouTube premium content and more.
Adam, Katie and Robert discuss the controversial “Cheat Death” slogan from CaroMont Health, Taco Bell’s successful product innovation, and more.
Chris, Jackie and Katie discuss the increase of new hospital brands in the market, ads we love (or if you’re Chris - an ad you hate), and more.
Chris, Robert and Jackie announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris’ second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more.
Chris, Robert and Katie discuss hospital consolidation trends, innovation at Walgreens clinics, and more.
Chris, Adam and Jackie: This week we discuss a Becker’s Hospital Review article on innovative healthcare marketing, US News and World Report hospital awards and Linked In..
Adam, Robert and Katie: HealthTap’s success and impact on healthcare marketing, where people use their mobile devices most and why it matters, and more.
Chris, Adam and Jackie discuss the change management it requires to move from promotional to healthcare content marketing, research that suggests that social media reviews indicate clinical quality, the new Netflix Facebook app, and more.
Chris, Adam and Katie with special guest Jean Hitchcock: This week we discuss the changing landscape of the healthcare industry as it relates to marketing.
Adam and Katie: Search engine trust, search result click monopolies, handy apps, the ability to purchase things via social media channels.
Adam, Jackie and Katie: Ten of the most innovative companies in healthcare, wellness initiatives that have experienced great results and those that come off as slimy.
Chris, Adam and Robert: Branding and retargeting in healthcare and the potential it offers and the privacy concerns it creates, a report that defines and divides healthcare consumers into segments, and more.
This week is the fan favorite edition - Super Bowl XLVII ad conversation... er, debate. Were the advertisements misogynistic, the best ever, the worst ever, did they take themselves too seriously?
With guest Warren Johnson, we discuss the mind of today’s healthcare marketer - how marketers need to be looking at healthcare with a wider lens - and a recent MN court ruling involving online physician reviews.
This week we discuss the positives and negatives of gamification in healthcare, rant about the outcry surrounding American Airlines new logo, and mores
Revisiting Chris’s Jerry Maguire memo - discussing how your organization can move away from mass advertising, Facebook “Graph Search” - the potential and the threats it faces
Responses to Chris’s Jerry Maguire memo, how 2013 will be the year of things delivered via smartphone, some of the best and worst brand identities
Chris’s new blog post “My Jerry Maguire memo to healthcare marketers,” and Advertising Age’s Top Viral Ad Campaigns of 2012
Why WebMD is struggling - and look at some stats related to the article, the most persuasive words of content marketing and more
Announcing our new AHMB LinkedIn group and a look at a Google’s report on the “Digital Journey to Wellness”
Black Friday, Cyber Monday and mobile’s impact on them both, successful brands should piss someone off and more
Recapping two new Interval blog posts, breaking news - doctors are biased against fat people and some opinions on map apps
A live podcast from the MHSCN conference with special guest, Chris Boyer from Inova Health System, who recaps his “Social Media ROI” presentation and a discussion about Movember - with a little ukulele thrown in.
Health organizations using apps to encourage healthy behaviors, what story is your brand telling
The power of awards and rankings, fast food advertising and classic logos get makeovers
Facebook sells impressions over clicks, marketers are unprepared for brand criticism over social media
Should you ditch your website 100% for social media?, Facebook search is on the horizon and more
An update on “Can You Sleep at Night,” visual social media is king, the largest competitors for traditional hospitals and more
This week: brand vs. mission - are they one in the same?, helping patients find references on doctors and more
This week: A few news updates then we take an in-depth look at SHSMD’s “By the Numbers” report.
This week: our client Inova launches their new website, SEM and brand building, “Can you sleep at night, part 2” and more.
This week: is wellness too widespread?, Consumer Report’s new hospital ratings, what marketers are spending on social media and more
This week: Online advertising?! Blashphemy! Google and engagement, the Mayo’s Mall of America store and more
This week: Things to keep in mind with the affordable care act, QR code fatigue, accidental geek messaging and more
The Supreme Court ruling on the Affordable Care Act (“Obamacare”), the value of Yelp compared to Google – should you be there?, television viewing and the concept of a “second screen” and more.
A look at responsive design, Hollywood and branding, point/counterpoint on the use of email and more
With special guest Melissa Berggren we discuss The Allina Health rebranding and community wellness initiatives, our favorite social media sites and more
Understanding Google AdWords, Facebook’s struggle for advertising gold, Google’s revised “Don’t be evil” philosophy and more
Takeaways from a recent conference, “this just in!” about doctor referrals, a large company ditches Facebook and more
Highlights from Chris Bevolo’s many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.
Interesting trends for 2012, what makes a movie quote memorable?, coffeehouse squatters and more.
Dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more.
Google’s getting all futuristic, healthcare marketing lessons learned from the fashion industry, should your hospital tout BFH status? and more.
Updates on healthcare reform and the story of a doctor’s lawsuit, a local health system markets in a big way and more.
The problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more
No Chris?! Adam and Jackie cover a couple SXSW-related topics, homeless hotspots and Nature Valley’s trail view
We’re all being watched!, the new Consumer Privacy Bill of Rights, interesting stats on mobile and more.
Special guest Chris Boyer, the four rules of success from Dr. Luther Waxling, Pinterest in healthcare and a little CRM/EMR follow up
Adapt or die with your measurement, how engaged - really - are your customers to your brand, an ad we love and more.
Our 2012 Superbowl commercial roundup. Also: Allina’s new name, hospitals mining patient data for marketing and more
Another interesting award situation, breaking news on hospital websites, content is king and more
Groupon and its role in healthcare, increased ad spending in hospitals, a healthcare ad we love and more
Transitioning to the post-reform world, our thoughts on digital marketing strategy, the debate on commenting and more
Healthcare spending down - trend or mirage?, another celebrity culture hospital story, a new Google feature and more
A reform riff, Teen Mom marketing opportunities, a new social networking tool we like and more
Ad Age ranks the marketing muck-ups of 2011, Interval weighs in with their own personal stories and more
ACOs are bursting everywhere, insights on website strategy, the banning of hospital advertising and more
Our 2012 New Year’s resolution, a cool way to consider mobile, what we love and hate about the holidays and more
Your TV ad isn’t going to drive patient volumes, inbound vs. outbound marketing, are awards and rankings gaining import with consumers?
The move to mobile, location-based services are a top trend, clients are lowering expectations of agencies
The battle of the brand power - who’s right?, Coffee & Power (work for each other - not the man)
Mr. Hankey as a “spokesturd?”, pink is everywhere, our friend Chris Boyer sings the “Social Media ROI” song and more
Educating patients about quality reports, some advice for a devoted listener, “Why content for SEO?”, an update on Siri and more
Awards and rankings - oh my!, the new “manly” Dr. Pepper ad, what were you thinking, Netflix? and more.
The loss of Steve Jobs, “Claiming Marketing’s Seat at the Table,” shows we can’t wait to see and more.
Joe Public Doesn’t Care About Your Quality, is more advertising a good thing?, ads we love and more
Upcoming events at SHSMD, creating relevant messages when “Joe Pubic Doesn’t Care About Your Hospital,” predictive advertising technologies
Do positive or negative messages make a stronger impression?, 50 reasons MN is the best state - or maybe not, join us at SHSMD! and more.
Applying concepts from Chris’s new book, “Joe Public Doesn’t Care About Your Hospital,” marketing’s role in the London riots, and more.
A discussion of Chris’s new book, “Joe Public Doesn’t Care About Your Hospital”, Connery vs. Trebek and some other stuff
Questioning hospital marketing spending, high power "marketing" hoses, mommy bloggers and more
More regulatory scrutiny of hospital marketing, a new health system tagline registry, making the logo bigger!
A concierge health care service for the middle class, some competition the optical store, UbiCare's "engagement" survey and more
Special guest Nick Lansing, QR codes healthcare, the death of Google Health, healthcare jargon
The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
The digital shift in healthcare marketing, "What's up your butt?" campaign, being prepared when the zombies invade
Hospital ratings may miss high performers, robotic surgery oversold on hospital websites, the CDC on zombie preparedness
A recap of the MHSCN conference, ROI measurements, “The Last Advertising Agency on the Earth,” ads we love and more
The power of content-oriented marketing, an audit of hospital homepage links, the MHSCN spring conference happy hour
The debate over consumer vs. patients, additional statistics on the transition to mobile and more
More docs getting health news on phones, web advertising eclipses newspaper, an increase in social media spending, the Mayo Clinic goes big on wellness
With the help and wonderful insights from our listeners, Interval recaps the last 5 years in healthcare marketing
A recap of the National Summit on Healthcare Marketing Strategies, GroupMe, focusing on wellness as a marketing strategy and more
Approaching our 100th podcast - suggestions wanted!, why hospital amenities matter, a new Groupon venture and more
The Healthcare Marketer's Bane - why it exists, why it's misguided, ways to fix it and more
Hatin' on the brands, product placement taken to a whole new level, "I suck, therefore I advertise," everything's funnier "in bed" and more
Word of Mouth – a deep discussion on how marketers are affecting it, with some great examples, plus a few Interval announcements and more
Disney in the maternity ward, Groupon - can it work for healthcare?, a do not track bill is introduced in congress and more
A health system spot on the Superbowl, the ads we liked and didn't like, ads that rated the highest and lowest and more
The rise and fall of Carol.com, the "healthcare reform corner" special – ACOs, our favorite mobile sites and more
With special guest, Chris Boyer, we take a look at: Quora, the biggest list yet, handling the haters, gaming techniques on websites and more
Taking a break from social media, $99 health care, Chino Latino's innovative advertising and more
Consumer-directed healthcare - is it a myth?, why branding should have a backbone, the corporate jargon we all love to hate and more
The weather (weird!), some science behind the marketing, sharing medical data - is it a good idea? and more
A recap of the CHPRMS conference, 7 Tips for Building a Better Branded App, ads we love and more
An open discussion on creativity -- our approach, examples we like and the benefits and challenges healthcare marketers face
Rant of the week: including mommy bloggers, social media, megalists and the oh-so important Kit Kat discussion
Burger King update, adding public opinion to HospitalCompare?, transmedia storytelling and more
Take-aways from the WHPRMS conference, branding: the Lord Voldemort of healthcare marketing, the new Gap logo controversy and more
Burger King's branding struggles, mobile versions of websites - to be expected?, ads we love and more
Our marketing quiz, more feedback on Consumer Reports quality ratings, a follow-up to mobile check-ins and more
Praise and complaints fly as the discussion bounces from mobile websites in healthcare to crappy conference wireless connections
A follow-up on the mobile "check-in" phenomenon, Consumer Reports and hospital ratings, a D+ for a logo and more
The new mobile "check-in" phenomenon, marketing ED wait times, podcasting from SHSMD and more
See you at SHSMD in Chicago?, back to school marketing with hospitals, a recent conversation around marketing measurement and more
Women more likely to use community and health sites, top sources of referral traffic on the web, ads we love and more
15th Anniversary Party wrap up, marketing measurement, Inova's Fit for 50 Campaign and more
A follow-up to Twitter, Twitter Little Stars, statistical pet peeve of the week, ads we love and more
The Mayo Clinic's new social media center, a new spin on urgent care in the Twin Cities, Twitter, Twitter Little Stars and more
Jumping the measurement hurdle, the Discovery Health Channel rant, the Old Spice Man and more
A discussion on wellness, what's the best preventative health slogan for kids, an iPhone rant and more
15 years in business!, five tips to guide your hospital social media policy, a plug for consistency and more.
Mayo expanding to the Twin Cities, accountability in marketing, top ten online video myths and more.
You, your doctor and the Internet, when positive ROI isn't enough, ads we love and more.
The Sarah Baker controversy, the new MedWaitTime, leadership rebuttal of the week and more.
Speed dating for doctors, an opinion that hospitals should not mass advertise, random topic adventure, ads we love and more.
Dealing with bloggers and social media rants, breaking down internal silos, convincing leadership to do the right things, pricing and more
Controlling variables with marketing measurement, the question of anonymity on public forums and more.
The "everyone else is doing it" mentality, healthcare reform and its impact on hospital marketing, an iphone left in a bar and more
Our new book is out, is quality in healthcare assumed?, social media block of the week and more.
Brand building with physicians, marketing measurement - what's important to you?, thoughts on the new ipad and more.
This week: Chris's new book on measurement, cost benchmarking, competition in healthcare - bad or good?
This week: Olympic rant, what we tell ourselves about advertising is hooey, the law of expectations with healthcare
This week: Special guest Reed Smith, integrating social platforms into traditional websites, mobile applications in healthcare, the Cleveland Clinic and Lowe's healthcare deal
local doc bucks the system, If you could tell your CEO one thing, Toyota troubles, ads we love and more
Medica Fit Choices changes, healthcare marketing ROI, The Brand Bubble, the new iPad and more
Movie theater encounters, ad formats on a local news site, where we are a year later in healthcare and more
Bloom Health, New Year's resolutions for healthcare marketing, Deloitte consumer survey and more
This week we're rebroadcasting a special report from the Weekly Probe. Tune in next week for the first official episode of Healthcare Marketing Insights for 2010.
The new Maple Grove Hospital, Top five 2010 trends in Hospital Online Marketing from Christopher Boyer and more
Rants on healthcare cliches, Allina partnering with Minute Clinic, the redesign of CNN.com, made-up statistics and more
Recap of HealthCamp MN party and festivities, paying for free social networking and news and more
HealthCamp MN events, click-thru's a dead metric, U.S. News and World Report rankings as a marketing strategy
The Montana Healthcare Association, using impressions as a measurement tool, the continued hospital award debate
Obnoxious statements in politics, the Condition H program, Twitter as a primary destination for customer comments and complaints and more.
Minnesota State Fair, cause marketing - HalfTheMen.org, Andy Rutledge on RFPs, a new website showing provider reimbursement and more
Listen to the Interval team discusses another reason ROI measurement is hard, the social media benefit for smaller hospitals and more.
Listen to the Interval team covers very technical healthcare marketing advice, the intuitive state of marketing, ads we love and more.
Listen to the Interval team discuss whether the ease of measurement impacts the value of a marketing strategy or tactic, one take on why marketing is confused with communications in healthcare, and their recent trip to Chicago.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: the evolution of branding, quality as a competitive differentiator, ads we both like and dislike, and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: PEW healthcare study, USA Today on women healthcare shopping, freaky retro advertising and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Hospitals doing great work on Facebook, the Interval Facebook experiment, what's great about healthcare, ads we love and more
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI wars, Buyology, neuromarketing, Google daily trends: hypertensive heart disease, Billy Mays and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: The Mayo Clinic's presence at the Mall of America, health costs in a Texas town, Deep Thoughts by Jack Handy and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: boiling the healthcare problem down to two letters: ae, "Joe Public doesn't care about your hospital", the "hidden gem" syndrome and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: an ad we love: Dipstick Jimmy, good articles on healthcare reform, pricing and politics in healthcare and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: healthcare reform and how much a marketer needs to know, the brand book one year later, and can one Twitter too much?
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: inbound marketing and its application in healthcare, a funky hospital website from St. Francis Health System in Greenville, South Carolina and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Ocarina app for the iPhone, courage in healthcare marketing, patient or influencer targets, ads we love and more.
Listen in as the team at Interval discuss this week's hot topics in healthcare marketing. This week's podcast, designated a "No Social Media Zone," asks listeners to take the "Flush the Cliche Oath," and covers power politics with physicians and marketing and more
Listen in as the team at Interval, along with guest Reed Smith, discuss this week's hot topics in healthcare marketing during a live broadcast during the #hcmktg TweetChat: balance between traditional and social media, Twitter's doppler effect and more
Listen in as the team at Interval, along with guest Arik Hanson, discuss this week's hot topics in healthcare marketing: responsibility for social media in healthcare organizations, celebrity vs. patient endorsements, transparency with social media, ads we love and more
Listen in as the team at Interval, along with guest Tom Stitt, discuss this week's hot topics in healthcare marketing: hospital competition and over-supply, interactive TV and the patient experience, Tom's idea for a new book and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: The 4 Ps of marketing, more on ROI, April Fools joke with Verizon's brand, becoming overwhelmed with social media outlets and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: the struggling healthcare market in the Twin Cities, SHSMD Knowledge Community and healthcare sacred cows, RFPs, McDonald's Filet'O Fish ad take two and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: the death of traditional media, patient experience planning, worst ads of the week and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI as it relates to marketing, Facebook's new design, CMO strategy, worst ads of the week and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: managing reputation while using social networking tools, moderating user-generated content, #healthcomm Twitter chat, Pantscast and more. This week we have a special guest from North Memorial Health Care, Andy Meyer, Marketing Consultant.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: where to cut your marketing budgets, Facebook profile pics, rants on recent healthcare experiences and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: last week's MSHCN conference, Boston Globe article on unbalanced healthcare, Hulu, Tropicana's design debacle and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Florida doctors' gag orders, new pepsi logo, Starbuck's as the ultimate brand example and more. Show notes are after the break.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: HealthLeader's Media survey, patient experience, naming, a study that validates our beliefs, video game violence and more. Show notes are after the break.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Elasticity in demand, sophistication of market, future generations and marketing, Twitter's echo-effect and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Uniqueness of Minnesota healthcare market, upcoming paper topics, social media in marketing, banning healthcare advertising and more. Show notes are after the break.