Intentional Advertising Mastercast: Recent Episodes
Adam Sugihto
Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
In our second episode of Co-Vids, Damion Brown of Data Runs Deep shares how the Coronavirus has affected people's online behavior and what we should be looking at inside Google Analytics now to pivot to these changes.
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Click here if you missed what we covered in Episode 1 of our Co-Vids 👉 https://youtu.be/aegaa-I1ELk
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✍️ Intentional blog: https://intnt.nl/blog
Need help with your Online Ads? Visit our website: http://intnt.nl/hello
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Guest: Damion Brown
Host: Adam Sugihto
Social Team: Jimmy B
Music: Jazz Mango: Joey Pecoraro
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
Another week in lockdown but potentially the first sign of stabilization in the market with both consumers and business potentially thanks to the Australian government Stimulus packages. What has happened with online advertising in the last 7 days? What have Brands done globally in these last 7 days? How can Brands respond in these next 7 days? We'll cover these questions and more.
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Links:
- Advertising during the time of Coronavirus: Video 1 https://intnt.nl/youtube-covid19*
- Glimpse Trends https://meetglimpse.com/
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Follow us on
LinkedIn: https://intnt.nl/linkedin
Facebook: https://intnt.nl/facebook
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✍️ Intentional blog: https://intnt.nl/blog
Need help with your Online Ads? Visit our website: http://intnt.nl/hello
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Hosts: Chris Fraser & Adam Sugihto
Social Team: Jimmy B
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
Another 7 days, another more stringent Stage of lockdowns but balanced with the Australian government digging deeper to offer Stimulus packages for Employers and therefore keep Employees in jobs. What further effect has this had on online advertising in the last 7 days? What have Brands done globally in these last 7 days? How can Brands respond in these next 7 days?
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Links:
- Advertising during the time of Coronavirus: Video 1 https://intnt.nl/youtube-covid19*
- Glimpse Trends https://meetglimpse.com/
--
Follow us on
LinkedIn: https://intnt.nl/linkedin
Facebook: https://intnt.nl/facebook
--
✍️ Intentional blog: https://intnt.nl/blog
Need help with your Online Ads? Visit our website: http://intnt.nl/hello
--
Hosts: Chris Fraser & Adam Sugihto
Social Team: Jimmy B
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
In these last few extraordinary weeks, Australia has moved into Stage 3 of Coronavirus lockdown. In the first of our Co-Vids, we chat with one of our specialist partner agencies, Conversionry, to ask them what effects they're seeing the virus having on e-commerce and to learn what Brands can do to lift their Conversion Rates in these challenging times.
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Links:
- Conversionry: https://conversionry.com.au #CovidCrap: http://covidcrap.org/
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CovidCrap: http://covidcrap.org/
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Follow us on
LinkedIn: https://intnt.nl/linkedin
Facebook: https://intnt.nl/facebook
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✍️ Intentional blog: https://intnt.nl/blog
Need help with your Online Ads? Visit our website: http://intnt.nl/hello
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Guest: Raoul Doraiswamy
Hosts: Chris Fraser
Social Team: Jimmy B
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on consumers nationwide. What further effect has this had on online advertising in the last 7 days? What have Brands done in these last 7 days? How can Brands respond in these next 7 days? We'll cover these questions and more.
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Links:
- Advertising during the time of Coronavirus: Video 1 https://intnt.nl/youtube-covid19*
- Glimpse Trends https://meetglimpse.com/
--
Follow us on
LinkedIn: https://intnt.nl/linkedin
Facebook: https://intnt.nl/facebook
--
✍️ Intentional blog: https://intnt.nl/blog
Need help with your Online Ads? Visit our website: http://intnt.nl/hello
--
Hosts: Chris Fraser & Adam Sugihto
Social Team: Jimmy B
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
Now that Australia has been through perhaps the most heightened 7 days of Coronavirus activity:
What effect has this had on online advertising in the last 7 days?
- Search Advertising
- Display Based Advertising
What can Brands do in this new, uncertain environment? And how we can help.
Follow us on
LinkedIn: https://intnt.nl/linkedin
Facebook: https://intnt.nl/facebook
--
✍️ Intentional blog: https://intnt.nl/blog
Need help with your Online Ads? Visit our website: http://intnt.nl/hello
--
Hosts: Chris Fraser & Adam Sugihto
Social Team: Jimmy B
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
Whether you are a novice digital marketer or an expert, building a marketing funnel is difficult. Is the initial task of advertising finding out what’s the potential market we’re dealing with and how we're reaching them? Once we’re reaching the right pool of potentials, how do we set up success metrics so we know when prospects are progressing through the funnel? How can we stop wasting time and money on those who are just not ready to purchase? Are we making proper use of saved or Custom Audiences so that our Funnel is flowing cleanly? Or do we have a leaky, mixed or diluted funnel that is working against the algorithms? If you can relate to any of the above questions or struggle to find the answers, in the fourth episode of our 'Masterclass' style videos we will reveal how our agency tackles these common funnel mistakes.
Follow us on
LinkedIn: https://intnt.nl/linkedin
Facebook: https://intnt.nl/facebook
--
✍️ Intentional blog: https://intnt.nl/blog
Need help with your Online Ads? Visit our website: http://intnt.nl/hello
--
Host: Adam Sugihto
Social Team: Jimmy B
Music: Jazz Mango: Joey Pecoraro
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
Our agency no longer lives or dies by Returns On Ad Spend(ROAS) as our only measure for success. From our experience, we have seen that when we are too focused on measuring ROAS we tend to overlook far more important numbers. In our third episode of our 'Masterclass' style videos, we will uncover some of the things we have learnt in the past focusing way too much on ROAS and introduce you to a new perspective at how you can view ROAS and your brand's success.
Follow us on
LinkedIn: https://intnt.nl/linkedin
Facebook: https://intnt.nl/facebook
✍️ Intentional blog:
https://intnt.nl/blog
Need help with your Online Ads? Visit our website:
http://intnt.nl/hello
Host: Adam Sugihto
Social Team: Jimmy B
Music: Jazz Mango: Joey Pecoraro
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
Understanding algorithms can be a huge obstacle for many of us, especially for those who are just getting staretd in digital advertising. But even with the right information, how does it all work? In our second podcast episode, we talk about the fundamental difference between advertising online and offline, how to work with algorithms, what is a clean 'Line of Sight?', and how to check your ad accounts for relevancy.
Follow us on
LinkedIn: https://intnt.nl/linkedin
Facebook: https://intnt.nl/facebook
✍️ Intentional blog:
https://intention.al/blog/
Visit our website:
http://intention.al
Host: Adam Sugihto
Social Team: Jimmy B
Music: Jazz Mango: Joey Pecoraro
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
Welcome to Intentional.
This is the first in a series of 'Masterclass' style videos to help you to convert more of your potential when advertising online.
In this series, we share the strategies and mindsets we have used to invest in millions of dollars in digital advertising on behalf of our clients. You're going to learn everything from Working with Algorithms to unlocking your unique brand voice to fixing your Marketing Funnel to creating great ads!
Follow us on
LinkedIn: https://intnt.nl/linkedin
Facebook: https://intnt.nl/facebook
✍️ Intentional blog:
https://intnt.nl/blog
Need help with your Online Ads? Visit our website:
http://intnt.nl/hello
Host: Adam Sugihto
Social Team: Jimmy B
Music: Jazz Mango: Joey Pecoraro
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia