Book Marketing Simplified: Recent Episodes
Mixtus Media
Many authors feel overwhelmed as they try to market their books and manage their social media, blog, email newsletter, and all the pieces that are necessary for an effective online presence. Effective marketing is not complicated, and it doesn’t have to be time-consuming. Jenn and Marcus dePaula, co-founders of Mixtus Media, break down their marketing strategies and processes that they use to help their clients reach millions of people online into short topical discussions, which any author can follow to start building their unique audience immediately. Listening to this podcast will save you time with marketing so you can spend more time writing. See acast.com/privacy for privacy and opt-out information.
If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, connecting with your ideal readers, growing your email list, and creating interest in your book before launch. You’ll learn what to focus on during each 30-day phase, what you can safely postpone, and why you don’t need a massive audience to launch your book successfully.
LINKS
The Book Marketing Blueprint
The New Author Marketing Playbook
Done-WITH-You Sessions
If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn breaks down the three most common reasons launches underperform (none of which are the book itself), the four-step recovery framework that turns a disappointing launch into consistent long-term sales, and the most important mindset shift for any author on the other side of a launch that didn't land. Your launch was a moment. Your book's story isn't over.
LinksFREE Book Marketing Blueprint
The 90-Day Book Sales System
Done-WITH-You Services:
- Social Growth Sessions
- Next Level Marketing Sessions
If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this episode is going to change how you think about email entirely. Jenn breaks down why social media and email are not doing the same job, the three most common reasons email lists stop growing, and why a list of 340 people can outsell a social media following of 2,000 when you know what to say. Plus the simple three-email rotation that turns a relationship list into a sales channel.
LinksFREE Book Marketing Blueprint
The 90-Day Book Sales System
Done-WITH-You Services:
- Social Growth Sessions
- Next Level Marketing Sessions
If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author platform. Jenn breaks down why multi-book marketing requires a completely different strategy than single-book marketing, what fiction and nonfiction authors each need to do differently, and the one shift that gets your backlist working for you instead of quietly fading in the background. If your books aren't selling together the way they should, this is why.
LINKSFREE Book Marketing Blueprint
The 90-Day Book Sales System
Done-WITH-You Services:
- Social Growth Sessions
- Next Level Marketing Sessions
You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing plateau happens, how to diagnose which type you're dealing with, and the three specific shifts that break through it. This one is for the author who is already doing the work and needs the strategy underneath it to finally catch up.
LINKSFREE Book Marketing Blueprint
The 90-Day Book Sales System
Done-WITH-You Services:
- Social Growth Sessions
- Next Level Marketing Sessions
If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks down the three real reasons book marketing programs don't work for most authors, what's actually missing when tactics don't land, and what needs to be in place before any strategy can do its job. No overselling, no shortcuts, just an honest conversation about what's different when marketing is built on the right foundation.
LinksThe 90-Day Book Sales System
Done-WITH-You Services:
- Social Growth Sessions
- Next Level Marketing Sessions
Watch the video on YouTube
This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's where the effort is going. Jenn breaks down why most authors aren't losing time to marketing. They're losing it to the chaos around marketing. And what actually changes when you have a clear system underneath everything you create. If you've been telling yourself you'll get serious about this when things slow down, this one is worth your time right now.
LinksBook Marketing Blueprint FREE download
The 90-Day Book Sales System
If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks down why niche isn't the obstacle it feels like, why generic book marketing advice fails specific authors, and what a marketing strategy actually looks like when you write for a very particular reader. Whether you write in a niche genre, across multiple genres, or for a deeply specific audience, this one will change how you think about finding your readers.
LinksThe 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.
Social Growth Sessions
Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her content quality. In this episode, she shares what was actually missing, and contrasts it with a second author who had fewer than 1,000 followers and was outselling authors with ten times her audience. If you've been showing up, building an audience, and still not selling, this episode is going to name exactly what's getting in the way.
LINKS
90-Day Book Sales System
Done-WITH-You Sessions
If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn breaks down why showing up consistently isn't enough on its own, what the missing piece in most authors' content actually is, and what it looks like to create content that moves readers from I love following you to I'm buying your book. Simple, practical, and the kind of shift that changes how you think about every post you create going forward.
LinksFree Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.
The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.
If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this episode is going to change how you see what's actually required. Jenn breaks down the difference between personal branding and book marketing, why you don't need to share anything personal to sell your book effectively, and what reader-focused content looks like for both fiction and nonfiction authors. Whether you're a healthcare professional keeping worlds separate, writing under a pen name, or simply someone who refuses to perform a personal brand, this one's for you.
If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or another hour. Jenn breaks down the real reason most authors can't find their readers: it's not a visibility problem, it's a messaging problem. You'll learn what it actually means to market to your ideal reader (instead of everyone), why specificity is what makes readers stop scrolling, and the one question you need to answer before you create another piece of content. Works for both fiction and nonfiction authors.
LinksFree Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.
The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.
If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the real reason pre-published authors struggle to post, why waiting until launch day is the single most common regret she hears from authors, and the belief shift that changes everything: you're not marketing a book that doesn't exist. You're showing up for the reader your book is being written for. Includes Rachel's full story - from hesitation to 187 email subscribers and 94 first-week sales.
LinksFree Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.
The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.
Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look like for fiction vs. nonfiction authors, and why identifying them is the one thing that makes content creation feel simple instead of exhausting.
LinksFree Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.
The 90-Day Book Sales System - the complete step-by-step system that builds your foundation first, then your content plan, email list, and sales strategy.
You've downloaded the content ideas. You've saved the post templates. You're creating more content than ever before... but your book still isn't selling. Here's why: More post ideas without a system just creates more work. In this video, I'm showing you the conversion system you actually need - the three types of content, how to build an email list you own, and how to sell your book without feeling gross. Stop chasing random post ideas and build a system that converts.
LINKS
Get the 90-Day Book Sales System →
Grab the free Book Marketing Blueprint →
You're posting consistently, showing up on social media, doing "all the things"... but your book still isn't selling. Here's why: you're missing the marketing foundation that every successful author has. In this video, I'm breaking down the 3 essential pieces you need BEFORE you post another thing, and showing you exactly how to build them so your marketing actually converts to book sales.
LINKS
Book Marketing Blueprint FREE download
NEW RESOURCE: The 90-Day Book Sales System
If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you’re going to breathe a sigh of relief.
In this episode, I’m pulling back the curtain on how introverted authors can market their books without draining their energy or faking an extroverted persona.
You'll walk away from this episode:
- Feeling relieved that there’s nothing wrong with you (just the advice you’ve been given).
- Clear on how to build real connections with readers, without showing your face or being “on” all the time.
- Empowered to use your strengths as a writer to grow your platform in a way that feels natural.
- Equipped with simple, low-pressure strategies that actually work for you.
- Confident that yes, you can sell books and stay true to who you are.
This isn’t about learning more. It’s about unlearning what doesn’t work and finally feeling good about how you show up. If you’ve ever whispered, “I hate marketing,” this one’s for you.
LinksFREE Book Marketing Blueprint
Book Marketing Starter Kit
You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth.
Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media actually work.
In this video, I'm showing you exactly what successful authors do BEFORE they start posting - the foundation that transforms random posts into strategic marketing that actually gives you results.
Stop guessing. Start building the foundation that makes your social media work.
LINKSFREE Book Marketing Blueprint
Book Marketing Starter Kit
You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening.
If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change.
Spoiler: It's not about posting more or being on more platforms.
In this episode, I break down:
- The exact symptoms that tell you your marketing isn't working (and why)
- What successful authors are doing differently that you're not
- The foundation you need before any social media strategy will actually work
Stop posting and praying. Start being strategic.
LINKS
FREE Book Marketing Blueprint
Book Marketing Starter Kit
Newsletter Starter Kit
If you're watching other authors' books take off while yours feels invisible, this one's for you.
Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books.
In this episode, I'm sharing:
- Why speed isn't the metric that matters
- The "Sustainable Authority Approach" to building long-term readership
- A real client story of tripling book sales without going viral
- The three parts of sustainable marketing: depth over speed, systems over scrambling, and relationships over reach
Remember: you're not behind. Your timeline doesn't have to look like anyone else's.
LINKS
The Book Marketing Starter Kit
Newsletter Starter Kit for Authors
If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air.
The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to do all the things is probably why you're feeling burned out and seeing inconsistent results.
In this episode, I’m breaking down exactly how to sell more books without sacrificing your writing time, your energy, or your sanity. You’ll learn the three key pillars that consistently successful authors focus on. And spoiler alert: none of them involve chasing trends or showing up on five social platforms at once.
Whether you're launching your first book or you're deep into your backlist with flatlined sales, this episode will help you shift your marketing mindset and give you a clear, doable strategy to connect with readers in a way that feels authentic (and actually works).
We’ll talk about:
- How to stop treating marketing like a one-size-fits-all checklist
- Why knowing your reader on a deeper level changes everything
- What it really means to create a visibility plan that works for you
- How to build trust and connection beyond social media
- And why less marketing (done right) leads to more book sales
If you’re ready to stop spinning your wheels and start marketing smarter, not harder, this episode is your starting point.
Ready to get serious about your book marketing? Build your author platform without the stress by downloading my FREE No-stress Guide: https://jenndepaula.com/author-platform-guide
Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint
Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle
Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.
Here's the truth: you don't have a follower problem, you have a targeting problem.
In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks.
What you'll learn:* Why targeting "all romance readers" is killing your sales * The difference between browsers and buyers (and why you've been focusing on the wrong one) * The 3-layer system to identify your ideal buyers * Where your readers actually hang out (hint: it's probably not where other authors are) * My 5-step action plan to start attracting buyers today
Stop wasting time on vanity metrics and start building an audience that actually supports your books. Your ideal readers are out there. You just need to know how to find them.
Ready to get serious about your book marketing? Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint
Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle
Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that actually sells books consistently.
LinksThe Author Circle
Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.
But creating it from scratch every single week? That’s the fast track to burnout.
In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it’s designed to make your content not only easier to create, but also way more powerful.
LINKS
The Author Marketing Assistant
If legal stuff makes your head spin, you’re not alone.
But here’s the truth: understanding a few key legal basics can save you major headaches later (and possibly even your bank account).
That’s why I asked intellectual property and business attorney Olivia Mayness, to join me on Book Marketing Simplified. Olivia breaks it all down in a way that’s clear, smart, and actually doable. Olivia’s not just a legal expert, she’s also a creative herself, which means she gets what authors need.
We talk about the most common legal blind spots authors face like:
- if authors can use lyrics or quotes in their books
- how to protect your book from AI
- if authors should trademark a book title
and much more.
Whether you're self-published, traditionally published, or somewhere in between, this episode will help you move forward with clarity and avoid some scary mistakes down the road.
LINKSConnect with Olivia on LinkedIn
Check out her law firm’s website and blog at thelawspot.com
Your Next Steps:
- Free Downloads: https://jenndepaula.com/free-downloads
- DIY Book Marketing Resources: https://jenndepaula.com/solutions
- Done-With-You Services: https://jenndepaula.com/sessions
- Connect on Social: https://www.instagram.com/jenndepaulabookmarketing/
Not sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode of Book Marketing Simplified, Jenn shares a straightforward three-step strategy to help authors get unstuck and start marketing their book with clarity and confidence. Whether you’re staring at a blinking cursor or feeling scattered by too many options, this episode will help you find your footing and build a marketing rhythm you can actually stick with. Perfect for fiction and nonfiction authors who want to market their books—without losing their writing time or their minds.
LinksBook Marketing Blueprint (free)
Book Marketing Starter Kit
Author Marketing Assistant
Feeling overwhelmed by scattered book marketing strategies that aren’t helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You’ll learn how to create a simple system rooted in clarity, connection, and consistency to finally start seeing results. Perfect for fiction and non-fiction authors who want to market smarter, not harder.
LinksMarketing in Minutes
Author Marketing Assistant
Hate writing emails? Feel like you're just bothering people when you hit "send"? You're not alone and you're not doing it wrong. In this episode, we’re flipping the script on email marketing and showing you how to write simple, reader-friendly emails that build trust and sell books. By the end of this episode, you’ll have everything you need to write one email this week that actually works.
LINKS
The Ultimate Newsletter Checklist
Newsletter Starter Kit
Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you.
In this special episode (and our first-ever interview!) I’m joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.
We dive into:
- The real differences between traditional, hybrid, and self-publishing
- The most common (and costly) publishing mistakes authors make
- Why self-publishing is more empowering than you think
If you're navigating your publishing journey or trying to decide which route to take, this conversation will help you move forward with clarity.
Tune in and get the insight every author deserves before they publish.
Links“Which Publishing Approach is Best for YOU?” by Elizabeth Lyons at publishaprofitablebook.com
“7 Critical Questions to Ask Hybrid Publishers” by Elizabeth Lyons at publishaprofitablebook.com
If you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies.
In this episode, Jenn & Marcus discuss how you can stop spinning your wheels and start focusing on what actually moves the needle for you and your book.
You’ll learn:
- Common marketing tactics that waste time and money (and how to avoid them).
- Which analytics and metrics matter the most when assessing marketing efforts.
- A simple framework to map out your reader’s journey through your marketing funnel.
Grab the free Pick Your Platform guide to clarify where you should show up online:
https://jenndepaula.com/platform
Ready to create a book marketing plan that works for you?
Check out the Book Marketing Starter Kit:
https://jenndepaula.com/book-marketing-starter-kit
There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look.
Because chances are, it’s not your writing. It’s your marketing.
In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong.
You'll learn what to look for, what to tweak, and how to breathe new life into your sales.
Whether your sales have stalled or you just want to make sure you’re set up for long-term success, this episode will give you clear, actionable strategies to move forward with confidence.
Evaluate your low sales with the Five-step Book Sales AuditStep 1: Cover Check
Is your cover genre-appropriate and professional? If it doesn’t look like a bestseller, people won’t buy.
Step 2: Book Description & Hook
Does your blurb sell the story, or is it just a summary? Strong copywriting increases conversions.
Step 3: Pricing Strategy
Are you priced competitively? Sometimes a simple pricing tweak can make a huge difference.
Step 4: Audience Targeting
Do you know who your ideal reader is? What they are looking for? What they respond to?
Step 5: Visibility & Discoverability
Are your keywords, categories, and descriptions optimized for searchability?
Other Things to Keep In Mind* Sales fluctuate and that’s perfectly normal. If your sales go down a bit, it’s a great time to reassess and make some changes or adjustments. * How often are you posting or promoting? Staying at the front of your readers mind is key. Check to see when you last talked about your book on social media, with your newsletter, in your marketing. * Stick with it and give it time. Marketing your book is a long game. It’s not something that happens overnight. Stick with it and have a long term vision - don’t just focus around the release date.
Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience, you’ll find they’re playing a different game entirely.
In this episode, we’re breaking down the 5 habits that separate successful authors from the ones still spinning their wheels (and no, it’s not just about being good at Instagram).
You’ll learn:
- Why showing up (even when you don’t feel like it) matters more than you think
- How to actually connect with your ideal readers
- The power of partnerships (and how to start one even if you’re new)
- Why talking less about your book might help you sell more
- And how one small mindset shift could unlock long-term results
Ready to make one small shift that could change everything? Tune in now and walk away with something you can put into action this week.
Episode notes, transcript, and podcast links are at http://jenndepaula.com/podcast/83
Free Download: Book Marketing Blueprint
Feeling overwhelmed by all the marketing platforms out there?
You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where to focus their efforts.
In this episode, we’ll break down how to choose the right platforms for your book marketing based on what actually works for you.
You'll learn how to:
- Cut through the noise and focus on what truly moves the needle
- Choose platforms that fit your strengths (and ditch the ones that drain you)
- Align your marketing strategy with your long-term goals
If you’ve been wondering where you should be marketing your book - both online and offline - this episode will give you the clarity and confidence you need.
Tune in now and download Pick Your Platform to map out your ideal marketing strategy!
Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing.
LINKS
Stand Out Social Media for Authors
A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one?
LINKS
Mary O'Donohue, Strategic Media Coach and Author
The Author Circle
If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts.
LinksTry The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.
Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.
Not sure where to start with creating your long-term marketing plan?Download our free author resources, including:
- The Book Marketing Blueprint
- What Authors Can Post Before They Publish
- The Ultimate Newsletter Checklist
- 50 Content Ideas for Writers
You can also try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn.
I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for.
LINKS
The Author Circle
Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.
LinksStand Out Social Media for Authors
Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility.
LinksStand Out Social Media for Authors
Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher.
LinksBook Marketing Blueprint
Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?
We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe?
Links“How Authors Can Promote a Book Through Newsletters”
“How to Grow an Author Newsletter”
“Three Things Authors Need to Start Their Newsletter”
“Newsletter Vs Blog Subscribers - What’s the Difference?”
“How Authors Can Start Their Newsletter”
“Are You Making One of These 3 Book Marketing Mistakes?”
“A Simplified Approach to Newsletters for Authors”
Newsletter Starter Kit
A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.
You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?
LinksThe Author Circle
If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media.
LinksStand Out Social Media for Authors
If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey.
LinksHilary Rushford’s 3 podcast episode book publishing story
The Author Circle
One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:
- the first two steps to start marketing your book
- knowing your unique strategy
- get your marketing foundation set
LinksBook Marketing Starter Kit
A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.
LinksBook Marketing Blueprint
If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference.
- The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.)
- Your content - what it is that you're posting - is the key.
- You need a plan that is always leading them to the next step.
- Repeat old posts for new followers and for those who may have missed them.
Join The Author Circle
A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.
Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.
Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter.
LINKSNewsletter Starter Kit for Authors
Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively.
LinksThe Template Bundle for Authors
Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider.
LinksReel and TikTok Templates
The Author Circle
Watch the video and read the transcript at http://mixtusmedia.com/podcast/60
It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode. Linkshttp://mixtusmedia.com/circle (The Author Circle)
It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode. Linkshttp://mixtusmedia.com/circle (The Author Circle)
It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode. Linkshttp://mixtusmedia.com/circle (The Author Circle)
Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing. Linkshttp://mixtusmedia.com/the-author-circle (The Author Circle)
Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing. Linkshttp://mixtusmedia.com/the-author-circle (The Author Circle)
Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing. Linkshttp://mixtusmedia.com/the-author-circle (The Author Circle)
Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book. Read the show notes and transcript, and access all of our book marketing resources at http://mixtusmedia.com.
Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book. Read the show notes and transcript, and access all of our book marketing resources at http://mixtusmedia.com.
Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book. Read the show notes and transcript, and access all of our book marketing resources at http://mixtusmedia.com.
Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list. Linkshttps://mixtusmedia.squarespace.com/book-marketing-blueprint (Book Marketing Blueprint) Read the transcript and episode notes at http://mixtusmedia.com/podcast/56
When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to make sure you're where you need to be online. Linkshttp://mixtusmedia.com/instagram-ideas-bundle (Instagram Ideas Bundle)
Read the transcript and episode notes at http://mixtusmedia.com/podcast/55 (http://mixtusmedia.com/podcast/55)
Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in. Linkshttp://mixtusmedia.com/the-author-circle (The Author Circle)
Read the episode notes and transcript at http://mixtusmedia.com/podcast/54
Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it in this episode. Should you still use hashtags? If so, how? And how many do you use? We will cover all of those in this episode. Linkshttps://mixtusmedia.squarespace.com/book-marketing-blueprint (Book Marketing Blueprint)
Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements authors need to get their newsletter started.
When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses ads, what you should consider before buying ads, and a few tips to get things rolling. Read the episode notes at http://mixtusmedia.com/podcast/51
Content is what sets you apart from every other author out there. So how can authors actually come up with great content ideas? In this episode Jenn and Marcus discuss how you can get started plus a new resource that will provide over a year's worth of content. https://mixtusmedia.squarespace.com/content-vault (Content Vault for Writers)
When it comes to marketing our books, oftentimes we look for the fastest and easiest ways to complete our tasks. But is that what's best for our readers? In this episode, Jenn and Marcus discuss a vital element to our marketing that many authors overlook and how it can hurt our sales. Read the show notes at http://mixtusmedia.com/podcast/49
TikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In this episode, Jenn and Marcus discuss what TikTok is doing really well and how we can apply it to our marketing strategies. LinksThe Author Circle
Chances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn and Marcus discuss ways that authors can boost their engagement and see better results. Create more conversations in Stories. Use more keywords and specific hashtags. Double down on what IS working for you.
Links
One of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social media platform. Read the episode notes at http://mixtusmedia.com/podcast/46 (http://mixtusmedia.com/podcast/46)
We are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus share their favorite free online tools that make life easier. Linkshttps://www.canva.com (Canva) https://unsplash.com (Unsplash) https://buffer.com (Buffer) https://later.com (Later) https://docs.google.com (Google Docs) https://airtable.com (Airtable) https://www.mailerlite.com (MailerLite) https://mailchimp.com (Mailchimp) https://www.mixtusmedia.com/podcast/38 ("Newsletter Vs Blog Subscribers - What’s the Difference?") https://www.mixtusmedia.com/podcast/32 ("How Authors Can Start Their Newsletter")
Getting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your review and keep them coming in. - Create a plan for getting reviews at launch - Continue to ask readers regularly for reviews - Add review prompts in your book - Do a Goodreads Giveaway
A book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling overwhelmed. In this episode Jenn and Marcus map out a strategy that you can use to market your book.
Linkshttp://mixtusmedia.com/blueprint (Book Marketing Blueprint)
Giving away books and other prizes used to be a go-to strategy for growing on social media. But is it still relevant? And does it actually work? In this episode, Jenn and Marcus discuss if this is a reliable strategy and how you can best use giveaways for your book promotions. Linkshttps://www.mixtusmedia.com/blog/how-authors-can-grow-on-instagram-before-the-book-is-written (How Authors Can Grow on Instagram Before the Book Is Written) https://www.mixtusmedia.com/blog/how-authors-can-connect-with-bookstagram-and-booktok-influencers (How Authors Can Connect with BookTok and Bookstagram Influencers) https://www.mixtusmedia.com/blog/how-authors-can-grow-on-instagram-without-reels (How Authors Can Grow On Instagram Without Reels) https://www.mixtusmedia.com/instagram-posting-formula (Instagram Posting Formula FREE Download)
If you've ever thought of throwing your hands up in the air and deleting all of your social media accounts, you're not alone. In this episode, Jenn and Marcus go over some pros and cons of using social media as part of your marketing strategy. Links https://www.mixtusmedia.com/podcast/20 (How to Market Your Book Without Social Media) https://www.mixtusmedia.com/instagram-posting-formula (Instagram Posting Formula FREE Download) Photo by https://unsplash.com/@karsten116?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Karsten Winegeart) on https://unsplash.com/s/photos/like?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash)
When it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work. The importance of surveying your audience How to easily do this using Instagram How to use this information for your marketing plan
LINKS: https://blog.hootsuite.com/instagram-statistics/ (https://blog.hootsuite.com/instagram-statistics/)
Putting yourself and your book out into the world can be scary - especially for introverts. But to see book sales and to grow your platform, it's a must. In this episode Jenn and Marcus discuss some tools that authors can use to market their book - even if you're an introvert! Adjust your mindset - be positive! Talk to one person you know will want to hear from you - your ideal reader. Take it one step at a time.
Have you ever wondered, "What's the difference between subscribing to a blog and subscribing to a newsletter?" We know this can be confusing for some authors, so Jenn and Marcus differentiate between the two and give an overview of the pieces required to get your newsletter rolling.
As an author, it can be difficult to navigate where you should be online to grow your audience and see the best results. In this episode, Jenn and Marcus talk about how authors can find the best place to connect with their ideal readers, see greater results, and actually enjoy the process. LINKS Social media demographics to inform your brand’s strategy in 2021 by Sprout Social https://www.mixtusmedia.com/podcast/26 (Instagram Stories Vs Reels and How to Best Use Them) https://www.mixtusmedia.com/guide (Streamlined Book Marketing Guide) https://www.mixtusmedia.com/instagram-accelerator (Instagram Accelerator Process)
Are you basing your entire marketing strategy on other people's connections? Whether that be influencers, media, friends, or organizations - depending on others to sell your book is not sustainable. In this episode Jenn and Marcus talk about what authors need to focus on to continue book sales, build a solid marketing foundation, and see better results. The side effects of only relying on others for your marketing Why this strategy won't help you sell more books What authors should do instead
Linkshttps://www.mixtusmedia.com/guide (Streamlined Book Marketing Guide) https://www.mixtusmedia.com/instagram-accelerator (Instagram Accelerator Process) https://www.mixtusmedia.com/services (Coaching)
One of the best ways to set ourselves up for success is to create a plan with clear goals. In this episode, Jenn and Marcus discuss how authors can create a doable plan to see success. No matter if you're listening to this at the end of the year or in the middle of July, this episode will help you! Assess the previous year Understand the difference between dreams and goals Make a list of all of your goals for the new year Plan in three-month blocks using the https://www.mindtools.com/pages/article/smart-goals.htm (SMART method)
Linkshttps://www.indiebound.org/book/9781682612385 (The 5 Second Rule by Mel Robbins) https://mixtusmedia.squarespace.com/blog/category/Social+Media+Resources (Social Media resources) https://mixtusmedia.squarespace.com/blog/category/Newsletter+Resources (Newsletter resources) https://mixtusmedia.squarespace.com/blog/category/Book+Marketing+Resources (Book Marketing resources) https://mixtusmedia.squarespace.com/instagram-accelerator (Instagram Accelerator Process) https://mixtusmedia.squarespace.com/services (Group Coaching)
Sometimes we think that if we stop, even for a second, all of the plates we are spinning will fall down. But the truth is, every single one of us needs to take a break. In this episode Jenn shares her own experience with stepping away for a bit.
Your book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why are authors struggling to keep sales alive? Jenn and Marcus dive into this and share some easy to apply tips to keep sales flowing well beyond your book's release. Adjust your mindset about the launch. Use your content to continue to drive book sales after the release. Promote your book using systems that won't cost a dime.
Linkshttps://mixtusmedia.squarespace.com/instagram-accelerator (Instagram Accelerator Process)
You've heard us say many times that a newsletter is the most important tool in your marketing toolbox. But where do you start? What do you put in your newsletter? How do you grow? In this episode, Jenn & Marcus break it down for you. Set up your funnel Have an incentive Get a newsletter management service (like http://mailerlite.com (MailerLite)) Be consistent
Linkshttps://www.mixtusmedia.com/blog/a-simplified-approach-to-newsletters-for-authors (A Simplified Approach to Newsletters for Authors) https://www.mixtusmedia.com/blog/what-authors-should-write-about-in-a-newsletter (What Authors Should Write About in a Newsletter) https://www.mixtusmedia.com/blog/25-newsletter-incentive-ideas-for-fiction-authors (25 Newsletter Incentive Ideas for Authors)
Should authors be on Instagram, TikTok or both? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for yourself. The difference between the two My experience with Instagram and TikTok What authors should consider
Linkshttps://mixtusmedia.squarespace.com/workshop (Author Workshop: Turn Followers Into Book Buyers) https://mixtusmedia.squarespace.com/blog/how-authors-can-connect-with-bookstagram-and-booktok-influencers (“How Authors Can Connect with Bookstagram and BookTok Influencers”) https://mixtusmedia.squarespace.com/10reelideas (10 Instagram Reel Ideas for Authors) Download TikTok videos without the watermark: https://snaptik.app/en (SnapTik) SaveTok for https://apps.apple.com/us/app/savetok/id1511363354?ref=gethtml (iOS/macOS) and https://play.google.com/store/apps/details?gl=US&hl=en_US&id=com.sethusenthil.savetoker (Android)
When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of. Make sure you and your online presence are protected and using the right resources. In this episode, Marcus and Jenn discuss the copyright and licensing issues authors need to be aware of to stay out of trouble. LINKShttps://www.copyright.gov/fair-use/more-info.html (“More Information on Fair Use” on Copyright.gov) https://creativecommons.org/licenses/ (CreativeCommons.org) https://www.canva.com/ (Canva.com) https://spark.adobe.com/sp/ (Adobe Spark) https://unsplash.com/license (Unsplash.com) https://pixabay.com/service/license/ (Pixabay.com) https://audiojungle.net/ (Audiojungle.net) https://www.soundstripe.com/join?id=NeOVwJmX (Soundstripe.com) https://app.soundstripe.com/artists/260 (The music we use on the podcast is by Adrian Walther, licensed through Soundstripe.)
When we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you aren't seeing results from your efforts on Instagram it can feel like a drag. In this episode, Marcus and Jenn discuss three key strategies to boost your motivation while spending less time on Instagram to growing an engaged audience. Subscribe to our newsletter at http://mixtusmedia.com (mixtusmedia.com) to hear about our new workshops.
In order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would be the answer to all of their problems. But it's actually deeper than that. In today's episode, we talk about five things that are holding authors back from growing an audience and how to fix it. Not having clear goals in mind Not having the right mindset Thinking Instagram is about promotion Not focusing on engagement Not having a strategy
Jenn and Marcus discuss two specific practices that might seem crazy at first, but will actually help authors reach more of their readers.
If you find yourself asking, "What's the difference? Don't Reels and Stories do basically the same thing?" you're not alone - many authors have asked the same question. In this episode, we will break down the specific uses for each and how to best use Reels and Stories in your Instagram strategy. LINKS 10 Reel Ideas: https://www.mixtusmedia.com/10reelideas (https://www.mixtusmedia.com/10reelideas)
When it comes to creating reels, most of the focus is put on the actual video. While the video is important, there are two additional items authors need to include to make sure readers take action. Jenn and Marcus discuss these two items and how you can incorporate them into your plan. LINKS 10 Reel Ideas for Authors: https://www.mixtusmedia.com/10reelideas (https://www.mixtusmedia.com/10reelideas)
You know that you want to start using reels, but what do you actually share? What can you include in your reels? In this episode, Jenn and Marcus share how you can come up with ideas for your reels. It's all about WHAT you say. HOW you say it is icing on the cake. CONTENT is the most important. Identify what you want/need to talk about and make a list. Go through reels to spark ideas of how you might creatively present them in reels.
LINKS: https://www.mixtusmedia.com/blog/my-secret-to-creating-successful-social-media-posts (https://www.mixtusmedia.com/blog/my-secret-to-creating-successful-social-media-posts)
If you've played with the idea of incorporating reels into your Instagram strategy but don't know where to start, we've got you covered! In this episode Jenn and Marcus will discuss the three easy steps that you can take to be successful with reels. Start simple, get fancy later. Research hashtags and see what others are doing to get ideas/inspiration. Play - have fun and save drafts.
Download one month of Instagram Post ideas at https://www.mixtusmedia.com/blog/one-month-of-instagram-posts-for-authors (https://www.mixtusmedia.com/blog/one-month-of-instagram-posts-for-authors)
Gaining a following on Instagram isn't the same as it used to be five years ago - or even one year ago. There are two big changes that authors should be aware of to see the growth and connections that they need.
One of the major struggles I see authors face is trying to amass a large following on social media in order to sell their book. So often we are more focused on growing, growing, and growing that we overlook those we are already connected with. It’s a lot easier and more effective to sell to those who are already interested. Focus On Who You’re Already Connected With Identify Local Organizations and Groups Do a Goodreads Giveaway
We've received several comments and messages from authors saying that they were intimidated by social media or didn't want to spend extra time growing an audience on the various platforms. Are there actually ways to market your book without social media? Adjust your expectations (also remember publishers are expecting you to have a social presence) Think about where your ideal readers are Start local and grow from there Think of different ways to reach a wider audience (traditional media, affiliations, speaking at events, etc.)
In episode 16 we discussed when an author should start marketing their book. But can you actually start to grow your audience before the book is written? Absolutely! In this episode we talk about how you can do that and give you practical action steps to get the ball rolling.
If you've ever wondered how some Instagram accounts grow a massive audience of engaged readers, this episode is for you! We are pulling back the veil and letting you in on how we grew our Instagram following to over 20,000 authentic and engaged connections. And we have a free gift to help you on your Instagram journey.
Analytics aren't what most authors want to talk about, but they do play an important roll in your marketing. With all of the numbers and data services that are out there, figuring out what all the metrics actually mean can be confusing. In this episode, we show you exactly which numbers to watch and what you can ignore.
Authors should start connecting with their audience as soon as possible on social media. But when should you start marketing your book? In this episode, we break down the three phases of marketing that will show you exactly when you should start marketing your book. The Attraction Phase The Promotional Phase The Follow-Up Phase
If you find yourself fearful of starting a social media presence for any number of reasons, this episode is for you. When we have hesitations that hold us back from trying something new, we often find that they were blown out of proportion or misunderstood. In this episode, Jenn and Marcus discuss three of those hesitations and how you can crush that fear and move on confidently.
It's easy to blame an unknown algorithm when our numbers go down or our engagement fizzles out. But simply blaming it on something you have no control over won't help - in fact, it's probably hurting your engagement and growth all the more. In this episode, Jenn and Marcus discuss the triage process you can apply on Instagram to make things work for you.
One of the biggest misconceptions that many authors have is that it’s going to cost them hundreds or even thousands of dollars to market their book. That’s simply not the case. It is absolutely possible to successfully market your book for very little money - even for free! In today's episode we outline several ideas that you can apply to your marketing plan.
Social media is, hands down, the best way to connect with others and grow your audience - but that doesn't mean that everyone likes using it. In this episode, we share strategies to help you grow your audience and actually enjoy the process.
Things happen in our lives every day that might throw our plans out the window - like a global pandemic that puts us all in a tailspin. But how can authors continue to market or even launch their book during uncertain times like this? Jenn and Marcus discuss strategies and tips that you can put into practice right away.
Book clubs are a fantastic way to get readers talking about your book and grow your audience. But how do you actually get your book in front of them? Jenn and Marcus discuss an approach that you can easily apply to your marketing strategy.
The idea of authors giving their book away for free to help grow their audience has been a hot topic for years. Jenn and Marcus discuss both sides of the argument and share alternatives to giving your book away for free.
Jenn has a nightmare scenario with a client who has put all of his eggs in his "social media basket" which jeopardized the connection with his audience. There's one thing you can do to make sure you don't find yourself in this situation.
Jenn has an easy hashtag tip that she guarantees will boost Instagram engagement for authors who take a few minutes to do it.
Jenn answers a common question she has received from authors over the years about how they can best build their social media engagement.
Jenn and Marcus are fired up and have a hot take on the latest "quick fix" that focuses on collecting more followers instead of authentically connecting with people on social media.
Now that we know who your ideal reader is, Jenn and Marcus discuss how to figure out which social media outlets you need to spend your time on to connect with them. See https://acast.com/privacy (acast.com/privacy) for privacy and opt-out information.
Knowing how to communicate and connect with your ideal reader is the cornerstone to your social media and online marketing. Jenn and Marcus discuss how an ideal reader profile provides vital information for authors and simplifies the process.
Whether you're just starting out or you're well into the process of marketing your book, Jenn and Marcus recommend the first action that authors should take to keep your marketing on track.
If you feel overwhelmed with book marketing and social media, I'm going to break down the three things that you need to focus on to actually make your marketing work. These three points will significantly simplify the process, help you see bigger results, and leave you more time to do what you want to do - write!
Co-founders of Mixtus Media, Jenn Hanson-dePaula and Marcus dePaula are launching the Book Marketing Simplifed podcast to help authors save time with their marketing so they can spend more valuable time writing.