Digital Marketing Highway: Recent Episodes
Ngoc Truong
Hi there! This is Ngoc Truong. I’m a marketer and an entrepreneur who is passionate about all things digital marketing. I want to share with you my perspective in different aspects of online marketing, taken from my years of doing PPC, Social media, Content marketing & SEO for marketing agencies, my own marketing projects, doing digital marketing for a world-leading marketing software company and from my own Amazon FBA business. I grew a product on Amazon from scratch to authentically become Amazon’s Choice and one of the top 10 Best Sellers of the category after only 3.5 months of selling.
Sponsored Product targeting or ASIN targeting campaigns have still been some of the most effective Amazon PPC campaigns for years, and 2024 is no exception. Let's find out what features in product targeting campaign you can utilise to maximise sales.
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Check out my book: https://zerotobestseller.com/waitlist/
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Watch the episode on Youtube: AmazonFBA with Ngoc Truong.
👉 Connect with me on Facebook @NgocTruongPPC👉 Connect with me on LinkedIn: @ngoctruong215/👉 Connect with me on TikTok: @ngoctruongfba
If you want your new product to become No.1 New Release, driving traffic and sales instantly, here are the 3 must-have Amazon PPC campaigns that have repeatedly helped my products become No.1 New Release on Amazon US marketplace.
Whether you are a beginner or an existing Amazon seller, there is something for you in this episode.
Check out my book: https://zerotobestseller.com/waitlist/
Watch the episode on Youtube: AmazonFBA with Ngoc Truong.
👉 Connect with me on Facebook @NgocTruongPPC👉 Connect with me on LinkedIn: @ngoctruong215/👉 Connect with me on TikTok: @ngoctruongfba
3 things you should NOT do in an Amazon listing in 2024. They may cost you thousands of dollars. Learn why.
My soon-to-be published book: https://zerotobestseller.com/waitlist
Watch the episode on Youtube: AmazonFBA with Ngoc Truong.
In January 2024, Amazon announced a shocking product photo requirement. Let's hear what it is about and how you'll handle it!
To learn more about by book "Zero to Bestseller: How to build a 7-figure Amazon listing from day one": https://zerotobestseller.com/waitlist
Watch the episode on Youtube: AmazonFBA with Ngoc Truong.
Unleash the power of UGC which is a trend that is working right now in advertising. Amazon post is no exception. In this episode, I'll talk about: What happens if traffic stays the same but listing Conversion Rate increases? Types of product photos and videos that convert well on Amazon in 2024 What is a Post? What type of content you can use for Amazon Posts? Where will your Amazon store's Posts be shown? Two reasons why Posts will increase your product listing conversion rate. How store posts helped increase my brand's listing conversion rate, above the category's average How often should you post? 4 ways to produce content for your Amazon store posts? My book about how to create an optimal Amazon listing from day oneWatch the episode on Youtube: AmazonFBA with Ngoc Truong.
Amazon has released new 3D content feature that allows shoppers to try on the product in real time using augmented reality technology. A game changer in user experience and listing conversion rate. Let's see how it works!
Watch the episode on Youtube: AmazonFBA with Ngoc Truong.
My real TACoS revealed. 4 high-level strategies for Amazon PPC 2024. Episode recap:- My TACoS - Total Advertising Cost of Sales - What is my average TACoS in 2023 so far?- Amazon PPC ACoS, TACoS explained- 4 Strategies for Amazon PPC 2023, 2024- Why do we have to do Amazon listing optimisation?- My soon-to-be-launched Amazon FBA bookWatch the episode on Youtube @ngoctruongfba, AmazonFBA with Ngoc Truong.
What is the optimal length for a product video on Amazon listing? Let's find out.
- Amazon's requirements for product video length?
- What is the best practice for product video length in 2023, 2024?
- What is View Duration Percentage (VDP) on Amazon?
- My product videos on Amazon
- What happens if your videos have lower View Duration Percentage?
- My takeaways
- Amazon new 3D image feature with virtual try-on
Amazon Sponsored Brand Video Ads What NOT To Do! If you're targeting Broad Match keywords in sponsored brand video campaign, then STOP it. Do this instead.To view examples, watch the episode on Youtube @AmazonFBA with Ngoc Truong.Happy selling x
I tried an AI generative platform to create customised product photo based on photo of the product itself and descriptions of what I wanted the final image to be. And here was what I got.
Watch the episode on Youtube @ngoctruongfba - AmazonFBA with Ngoc Truong.
FBA fee (Fulfilment by Amazon) fee is the biggest cost component of your product when selling on Amazon. Therefore, saving FBA fee becomes a critical step in maximising your profit. Here are the key moments:
- Find product dimensions and weight measured by Amazon
- How Amazon calculates a product's FBA fee?
- Create a Support case
- How to describe the issue in the support case
- How will Amazon handle your fee-review request and what will the result look like?
Watch on Youtube: @NgocTruongfba
Connect with me on Facebook: @NgocTruongPPC
Connect with me on LinkedIn: @NgocTruong215
Connect with me on TikTok: @NgocTruongfba
Amazon PPC Structure and Important Settings at the 3 Levels:
- 3 Tiers of Amazon PPC
- Portfolio and how it works
- Portfolio Budget Cap
- Important Campaign Settings
- Important Ad Group Settings
- Portfolio view on Amazon Campaign Manager
- How to set Budget Cap for a Portfolio?
- Campaign view on Amazon Campaign Manager
- Campaign Settings on Campaign Manager
- Ad Group view on Campaign Manager
- Negative targeting for Ad Group level
- Recap
Watch on Youtube: @NgocTruongfba
Connect with me on Facebook: @NgocTruongPPC
Connect with me on LinkedIn: @NgocTruong215
Connect with me on TikTok: @NgocTruongfba
The Definitive Guide to Amazon FBA Product Photography. What types of product photos that convert well on Amazon?
- Overview of 11 Photo Styles and Their Roles
- 1) Lifestyle Photos
- 2) Specifications Photos
- 3) Use-Case Photos
- 4) Unboxing Photos
- 5) Features Close-Up
- 6) Key-Selling-Point Photos (KSP)
- 7) Comparison Photos
- 8) Result: Before - After Photos
- 9) How-To-Use, Installation Photos
- 10) Certifications Photos
- 11) 360 Degrees Spin Imagery
- Recap
Watch on Youtube: @NgocTruongfba
Connect with me on Facebook: @NgocTruongPPC
Connect with me on LinkedIn: @NgocTruong215
Connect with me on TikTok: @NgocTruongfba
Amazon PPC management is an important task in Amazon FBA. In this episode, I’ll teach you how to optimise your Auto campaign using Negative Targeting, specifically:
- How to choose Time period when reviewing Search Terms?2. How to identify Irrelevant search terms, products?3. What to do with Search terms that you’re on the fence about?4. What to do with Broad-market/Short-tail search terms?5. How often should you review Search Terms report? At different stages of your product, newly-launched and established.6. How to add search terms including keywords and product ASINs to Negative Targeting?7. When to add a search term to Negative Targeting at the Campaign level.
Watch on Youtube: @NgocTruongfba
Connect with me on Facebook: @NgocTruongPPC
Connect with me on LinkedIn: @NgocTruong215
Connect with me on TikTok: @NgocTruongfba
- Why should you get UPC codes from GS1?
- Should you get an individual UPC code or Company Prefix?
- How to input product information for your UPC?
- How to register UPC ownership information on GS1 to avoid Amazon delisting?
Connect with me on Facebook: @NgocTruongPPC
Connect with me on LinkedIn: @NgocTruong215
Connect with me on TikTok: @NgocTruongfba
How to create a product Main image that generates Clicks and Sales effectively? I'll talk about:
- Three core components of an Amazon FBA business
- Amazon product photos overview
- The roles of the Main image
- Four factors that will help your product Main image outcompete competitors in the search result
Connect with me on Facebook: @NgocTruongPPC
Connect with me on LinkedIn: @NgocTruong215
Connect with me on TikTok: @NgocTruongfba
Why most people struggle in Amazon product research? What are they doing wrong? Let's find out these 5 deadly mistakes that are keeping sellers from succeeding in Amazon FBA.
Connect with me on Facebook: @NgocTruongPPC
Connect with me on LinkedIn: @NgocTruong215
Connect with me on TikTok: @NgocTruongfba
In this video, I'll walk you through the backend of an Amazon product listing. Step by step of how to populate information for your Amazon product page, specifically:
- Vital information: product title, brand name, product category, etc.
- Product Variations
- Product Offers: how to create a strikethrough price
- Compliance information
- Product Images
- Product Description and Bullet Points
- Search terms, Keywords
- More Details information
👉 All you need to know about Amazon keywords
💡 Learn how to find a profitable product to sell on Amazon in less than 10 hours
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In this episode, you’ll learn about Amazon keywords and how they work, specifically: 1. What is a Keyword? 2. What Types of Keywords Do We Have? 3. Is There Any Difference Between Keywords and Search Terms? 4. What Are Keywords Match Types on Amazon and How Do They Work? 5. How Does Amazon Index a Keyword? 6. What Are Negative Keywords and How Do They Work? 7. What Is the Relationship Between Search Volume and Competition of A Keyword? 8. What Is the Relationship Between Search Volume and Relevance of A Keyword? 9. What’s More Important? Search Volume or Relevance?
Amazon's new Courtesy refund feature. Does it work?
In this episode, I'll share with you:
How the courtesy refund works
Courtesy refund vs. Customer support messaging
Pros and cons of Courtesy refund
Does Courtesy refund actually have a positive impact on your product review ratings?
In this episode, I'll talk about ACoS and TACoS in Amazon PPC. 👉 How ACoS & TACoS work 👉 3 Reasons why TACoS is being misused in evaluating Amazon PPC performance.
In this video , I'll explain to you the following: 1. What is the purpose of Google search engine? 2. The common structure of a typical search results page (SERP) 3. How does Google decide to show your ads? 4. What are the most important factors that decide your Google Ads ranking? 5. Why is landing page critical to Google Ads' success? 6. Benefits of Google Ads relative to SEO 7. Google Ads' cost & budgeting 8. What metrics to look at? 9. How to apply Google Ads to your business for an optimal ROI 10. Orchestrating Google Ads with SEO 11. Key takeaways: What you need to have in place in order to succeed in Google Ads advertising
In this episode, I'll share with you how to build and structure your Amazon PPC Sponsored Product campaigns across keyword targeting and product targeting in order to achieve high sales volume and return on ad spend. Let's dive in!
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This episode I'm talking about the difference between Amazon PPC advertising and Google Ads regarding their targeting ability, so that you can have an overview of what you can do in terms of targeting on Amazon PPC comparing with those on Goolge Ads.
Hope you'll find this useful and share your thoughts if any. Cheers!
Hi there, it’s 2019! I have no idea how 2018 has gone so fast. Let’s chat about the future of email marketing! It’s never too soon or too late. It’s about your action today! :)