The Turn: Recent Episodes
Troon
The Turn takes a broad look at golf, not just as a game but as a business. Julia Kelly and Kris Strauss have decades of experience in the golf industry. The duo discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.
Welcome to July and Troon Family Golf Month! In this episode, Julia visits again with First Tee, featuring special guest Brandon Luna, Director of Events & Alumni, along with First Tee alumni Steven Outlaw, Troon Director of Sales & Marketing, and Megan Conder, Troon Social Media Manager. Our Troon facilities around the world are dedicated to growing the game of golf every day of the year. So although July is Troon Family Golf month, these activities happen year-round!
- Juniors play golf for free after 3pm when playing with a paying adult.
- Juniors enjoy complimentary Callaway rental clubs all day.
- Juniors receive complimentary instruction when taking a lesson with a paying adult.
In this timely Women’s Golf Month edition of The Turn, Kris interviews Benedetta “Bennie” Moresco – Italian professional golfer and low amateur winner at the 2023 U.S. Women’s Open (among many other accomplishments). This episode is proudly supported by performance lifestyle brand Rhone – Troon strategic partner and sponsor of Troon Women’s Golf Month 2024.
Have you wondered about the pros and cons of using fresh, seasonal ingredients? In this F&B-focused episode, Julia and co-host Kristin Kelly from RealFood Hospitality, Strategy, and Design chat with two talented chefs – Andy Ingraham from Broken Top Club, a fully private facility in Bend, OR, and Tony Baclawski of Fellows Creek Golf Club, a daily fee facility in Canton, MI. For questions on best practices related to seasonal menu planning, please feel free to reach out to the chefs directly!
Chef Andy Ingraham, Broken Top Club - angraham@brokentop.com
Chef Tony Baclawski, Fellows Creek Golf Club - abaclawski@fellowscreekgolf.com
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In honor of Player Development Month, we’re releasing even more content on the biomechanics and benefits of training on The Stack System. Join Kris and co-host Tim Mahoney, Troon’s Global Director of Education and Coaching, as they dig into the details with Dr. Sasho MacKenzie, Co-Founder of The Stack System.
In this episode, Julia and Kris catch up with Damien Cosby and Clark Pastrick from National Links Trust – a non-profit organization dedicated to positively impacting the Washington DC community and changing lives through affordable and accessible municipal golf. As management partner, Troon is proud to support National Links Trust in its focus to rehabilitate the municipal golf facilities in our nation’s capital: East Potomac Golf Links, Langston Golf Course, and Rock Creek Park Golf.
In this episode, Kris and co-host Tim Mahoney, Troon’s Global Director of Education and Coaching, interview Matt Fitzpatrick, 2022 U.S. Open champion and eight-time DP World Tour winner, and Dr. Sasho MacKenzie, Co-Founder of The Stack System and “Savant of Speed.” Regarded as golf’s foremost biomechanist, Dr. MacKenzie’s work and theories have driven a scientific, evidence-based revolution in golf instruction and movement training.
Joining Julia and Kris for this episode are Mike O'Neill, Executive VP of Cobbs Creek Foundation, and Meredith Foote, Executive Director of the TGR Learning Lab. Learn more about the Cobbs Creek Golf Campus currently under development in West Philadelphia, PA. Completed in phases over the next three years, the Cobbs Creek Golf Campus will serve the academic, athletic, and social-emotional needs of the youth of Philadelphia. The original Cobbs Creek Golf Course has been an important part of Philadelphia's history in its contribution to equal rights and encouraging diversity in the sport for more than 100 years, and now it is being transformed into a key component of a new model for introducing new players to the game, recreation, education, sustainability, and community.
In this episode, Julia and co-host Dolf May visit with Golfzon America's CEO Sean Pyun and VP of Business Development Jimmy McDonald for an exciting and fascinating update on the company's simulator products - the most advanced in the world - and Golfzon America's continued expansion into the US market... most recently partnering with Troon in the development of the Golfzon Social concept.
Golfzon America is a division of Golfzon. Based in Seoul, South Korea, Golfzon has been producing the gold standard of simulators for the last 20 years and has a presence in 63 countries at 11,000+ locations, with users enjoying and competing in more than 90 million rounds annually. One fun fact - more than 7.6 billion shots are tracked by their technology - every year!
In this episode, Julia and Kris are joined by Troon Revenue Managers Andy Sorensen and John Tidenberg to chat about the benefits of employing dynamic pricing techniques to maximize profit, tee sheet efficiency, operations, guest experience, and more. To learn how revenue management can help your club, contact asorensen@troon.com or john.tidenberg@troon.com.
Julia and Kris are joined by Andy Stockinger (General Manager at Madinaty Golf Club in Egypt) and Chris Geraghty (General Manager at Vattanac Golf Resort in Cambodia) to chat about the global options available through a career with Troon. Listen in as they share their joys, lessons, languages, travels, and personal growth while working for Troon in India, Bahrain, Costa Rica, Egypt, and Cambodia. The world is small, get out and see it!
In this episode, Julia is joined by Alexis Moniello of RealFood Hospitality, Strategy & Design (a Troon company), with guests Roxann Diaz (National Account Manager with Boston Beer Company) and Amy Probasco (Mixologist with Beam Suntory) to chat about all things NA. Ranging from zero alcohol to low alcohol-by-volume (ABV), the options today are plentiful for those who want to drink mindfully, go damp, or even completely dry. Cheers!
In this episode, Julia is joined by Troon's Chief Development Officer Scott Van Newkirk, Troon International Division President DJ Flanders, and Troon International VP of Agronomy Simon Doyle to chat about what's ongoing, new and coming soon around the globe. With 40+ properties in 20+ countries, this episode presents an exciting look at the people and cultures that comprise the Troon International brand and make Troon a truly global company - plus we've added in a few trends, travel hacks, and culinary adventures to make things interesting!
In wrapping up 2023, Kris and co-host Dolf May chat with Patrick Koenig, world record holder for the most courses played in one year during his RGV (Recreational Golf Vehicle) Tour 2.0, powered by Golf GameBook.
In this inspirational episode, Julia and Kris are joined by Troon COO Mike Ryan and Lieutenant Colonel Dan Rooney, decorated fighter pilot, Class A Member of the PGA, and founder of the Folds of Honor, a leading non-profit organization that provides educational scholarships for children and spouses of fallen or disabled military service members and first responders. Since 2007, the foundation has provided nearly 51,000 life-changing scholarships totaling approximately $240 million. Over the last 15 years, close to 350 Troon facilities have helped raise a combined $4,242,570 toward that cause, with 2023 being a record year.
What goes better together than BBQ and summertime? In this episode, Julia and Kris are joined by Ed Doyle and special guest Andy Husbands for a fun chat and best kept secrets for creating world-class BBQ. Andy is the Owner and Pitmaster of The Smoke Shop BBQ, with six locations in the Boston area, and author of six cookbooks, including Backyard BBQ and Pitmaster (over 100,000 copies sold).
In this episode, Julia and Kris close out Troon Family Golf Month by chatting with Ryan Mahoney and Josh McCormack, who share the title of 2023 Troon Coach of the Year.
In honor of Family Golf Month, Julia and Kris have a heartwarming chat with Jennifer Weiler, Senior Vice President of Network Relations for the PGA TOUR First Tee Foundation, and special guest Steve Outlaw - Troon Director of Sales & Marketing and First Tee alum.
Join Kris and Julia for a chat with professional golfer, Cheyenne Woods, about her own love of the game and personal advice to those who want to get into - or get better at - the game of golf.
Let's keep the groove going on Player Development Month! In this episode, Julia and guest host Steve Loesher dive into Operation 36 with founders Matt Reagan and Ryan Dailey to learn about the programming and technology guiding new players into the game of golf while supporting players, parents, coaches, and facilities.
May is Troon Player Development Month! Join Julia and guest hosts Phillip Martin and Tim Mahoney as they explore the resources available to players of all levels through the new Golf Mind & Body app. Tim and app founder Mark Wood share what they've learned in their 40+ year coaching careers, and listeners will also hear some bonus tips from Justin James, World Long Drive Champion and featured coaching talent on the Golf Mind & Body platform.
Tune in as Julia and Kris chat with Haylie Lessard, Director of Membership at Manchester Country Club, and Joelle Creamer, Brand Development Lead for RealFood Hospitality, Strategy, and Design, about planning for the club's centennial celebration.
In this episode, Julia and Kris speak with Dr. Marlene Sotelo and Paige Thomas of the Els for Autism Foundation, whose global mission it is to "transform the lives of people with autism and those who care for them through lifetime services and collaborative partnerships." During the month of April, participating Troon courses are encouraging players to donate their score in order to help the Foundation create a world of limitless possibilities for those with autism spectrum disorder.
In this special F&B edition of The Turn, Julia and co-host Ed Doyle of RealFood Hospitality, Strategy, and Design chat with Bob Barrett, Founder of Honours Golf, for an inside look into the lessons to be learned from the F&B experience at The one-and-only Master’s.
It's Women's History Month 2023, and in this episode Kris and Julia sit down with Kristy Edwards, General Manager of Chicago Park District Golf to chat about women in golf who have impacted our past, present and future.
In this episode, Kris and Julia are joined by Matthew Rose, Founder and CEO of ClubUp, a leading golf service and technology company acquired by Troon in 2022. Founded in 2016, ClubUp provides innovative technology that helps improve the caddie experience for golfers and caddies at partner clubs and resorts. Additionally, ClubUp technology offers a more efficient way to schedule and communicate with caddies working at a partner club property. The improved communication and efficient logistics provided by ClubUp technology yield significant productivity improvements for caddie programs.
In this episode, Kris and Troon agronomy colleague Brie Kenny take a peek into the inspiring group of female turf specialists who came together to volunteer at the 2023 Sentry Tournament of Champions at Kapalua in Maui.
Listen in with Kris and Julia and hear great programming ideas from Atusa Freyer, Naperville Country Club, and Devin Lowe, Ak Chin Southern Dunes. From calendar standards to trending events and pop ups, these club professionals share best practices that anyone in the club world can use. "Ritas and Fajitas," anyone?
While onsite at Kapaula for the Sentry Tournament of Champions, Kris Strauss captures an interview with Michael Castillo. As the Head Professional of the Plantation Course at Kapalua and former President of the Aloha Section PGA, Castillo comes from a rich heritage of golf in Hawaii. His father is long-time club pro Ron Castillo, who has played the Sony Open 10 times. His five children all became golf professionals. His daughter, Lori, won the US Junior Girls in 1979 and US Women's Amateur Public Links in 1980 and is in the Hawaii Golf Hall of Fame along with her father. Michael Castillo may be 60 years old and a five-year cancer survivor, but he birdied 18 and putted well in 25 mph winds to take the section championship earlier this fall on the Island of Kauai. Now, as the oldest player at the Sony Open in a field that includes three-time major champion Jordan Spieth, Team Troon members Gary Woodland and Matt Kuchar, Castillo is pleased and honored to have a chance to play and take in this PGA TOUR experience…with his “ohana” along for the ride.
Listen in as Kris and Julia learn about the evolution of golf, utility, and personal transportation with Bill Hodge, David Hules, and Chris Sanders from Club Car - a Troon partner for 25+ years.
In this special episode, Kris and Julia share the recording of an exclusive Q&A with world #1 Rory McIlroy, which was broadcast live on December 14, 2022. Tune in to hear Rory talk about his junior golfing days growing up in Ireland, career highlights, mentors, and his plans for the day he eventually decides to hang up his clubs.
In this episode, Kris and Julia took the opportunity to visit with Sven Wiedenhaupt, General Manager of Indian Wells Golf Resort about his global adventures and unique approach to the customer experience.
For questions, feedback and show ideas, contact jkelly@troon.com
From a Patented Hydraulic Moving Platform, three hitting surfaces, and real-time ball flight data, to mesmerizing 3D graphics, birdsong, and cool breezes, Golfzon is truly a high-tech experience that might be as mind blowing as it is fun - especially when served up with a whole new level of food and beverage offerings. And the experience goes way beyond golf! Join Julia and Kris as they chat with Troon colleagues Ed Doyle - SVP F&B, Jeff Thomasson - SVP Operations, and Ryan Phelps - VP Operations, joined by Ben Mackey, Regional Manager of Golfzon Social... and prepare to be amazed.
Troon only sends its biannualGolfer Survey once every two years, and in this episode Kris and Julia are joined by EVP Phil Green to chat about the interesting statistics revealed in the 2022 edition. More than 10,000 individuals from Troon's subscriber database responded, which represents an increase of 3,000 from the 7,000 who responded in 2020. This was the fifth survey sent since 2014.
In honor of Veteran's Day, Julia and Kris chat with Tony Biata, PGA Member and Senior Director of Development for Folds of Honor. Meeting sacrifice with hope, Folds of Honor has awarded more than 44,000 educational scholarships to the families of fallen and disabled military personnel since its inception in 2007 - and now their mission also extends to first responders. Troon became involved with Folds of Honor on a corporate level in 2014 with the creation of the Troon Patriot Card, but Troon-managed clubs have been participating directly since 2007, contributing nearly $3.5 million to their efforts which has impacted 689 families. We are grateful for the military and first responders who run toward danger in order to keep us all safe - thank you for your service and for all you do.
For feedback, questions, and show ideas, please contact JKelly@Troon.com
In this episode, Senior Vice Presidents Phillip Martin and Bill O'Brien share ideas with Julia on how to incorporate the philosophy of deep work into our professional and personal lives, as described in Cal Newport's 2016 book Deep Work: Rules for Focused Success in a Distracted World.
For feedback, questions, or show ideas reach out to Julia Kelly at jkelly@troon.com.
It's not just about the ice, glassware, garnishes, or pour... beverage programming also requires strategy, creativity and collaboration. Join Julia as she dives into the world of libations with Ed Doyle, SVP of Food and Beverage and President of RealFood Hospitality, Strategy and Design, Joe Martin Corporate Director of Food & Beverage, and Anthony DeSantis, Regional Account Manager for BeamSuntory.
For feedback, questions, or show ideas reach out to Julia Kelly at jkelly@troon.com.
Julia is joined by colleagues Phillip Martin and Justin Herr to discuss a few key concepts of club operations, viewed through the lens of the New York Times Bestseller, Greenlights, written by Matthew McConaughey and published by Crown Publishing Group.
This episode of The Turn features an excerpt of Kris' interview with Team Troon member and US Open Champion, Matt Fitzpatrick. Listen in as the pro shares special moments from the US Open and a few other cool thoughts along the way.
In this episode, Julia and Kris chat with the ultimate golfing family, the Maurers. Both Lindsay and Neil are Troon General Managers, and 9-year old son Kingston is already well into developing his love for the game.
Listen in as Julia and Kris take a deep dive on logo changes relative to brand strategy, standards guides, best practices, and more. Our guests for this episode are Lauren Weingartner, Corporate Director of Sales & Marketing, and Joelle Creamer, Brand Development Lead for RealFood Hospitality, Strategy & Design.
Looking for ways to get more women into golf? Have a listen to this episode, featuring Marissa Kulig Crow, 2021 LPGA National Teacher of the Year, for best practices on growing the game with women and anyone who wants to get into golf!
In this episode, Julia and co-host Monica Fedri chat with Corporate Director of F&B Joe Martin and St. James' Director F&B, Lindsey Krause, about some creative and trending solutions to today's top F&B challenges.
In this episode, Julia and Kris chat with Tim Mahoney and Steve Loesher on how Troon's coaching team is helping to grow the game around the world.
In this episode, Julia and Kris chat with Jeff Poling and Jeff Schwinkendorf, two of Troon's golf course renovation and construction pros, on trends in the industry.
Special guest Kendall Murphy, Troon's Director of Diversity, Equity, and Inclusion, joins Kris Strauss and Julia Kelly to discuss best practices for creating a more welcoming environment, on course and off.
What's the single most important component in food and beverage marketing? Jared Cohen and Julia Kelly chat with Joelle Creamer with RealFood Hospitality, Service & Design in this episode. And, spoiler alert, it's not what you think it is!
The internet never sleeps. Which is why it is important for your website and your business to always be prepared. Jared Cohen and Kris Strauss are joined by Jessica Lewis, Senior Director, Digital Strategy for Troon and Indigo Sports for a Google and Digital Optimization discussion with tips and strategies you'll want to make note of!
On this edition of The Turn Podcast, Troon and ThrivSports teamed up to bring elite coaching to more golfers around the world in a new and innovative way. Through strategic integration and marketing efforts, Troon Coach expects to be a game-changing way for all coaches in the Troon portfolio, for golf and beyond, to elevate their offerings and presence. Tim Mahoney, the global director of coaching and instruction for Troon, and Alex Weber, CEO and Founder of ThrivSports, join Jared Cohen to tell the story of Troon Coach. How the idea was formed, how it will impact coaches and instructors and how this expects to make a big impact on the golf and club industry.
The single rider revolution is on for the game of golf! Over the years, golfing with a push cart or a golf cart is not the only options to choose from when making your way around the golf course and one of the most fun and innovative ways to get from tee to green now is with a PHAT Scooter. Tim Moran, CEO of PHAT Scooters and Jerrel Grow, Director of Golf at Pronghorn Resort which were among the first locations to offer PHAT Scooters, join the show for a great discussion on the evolution of golf transportation.
From one to now 11 world-ranked amateur golf tournaments since 2014, the Troon Saguaro Amateur Series now features some of the more popular and sought after events in the amateur golf world. Coming off the announcement of the return of the six winter tournaments in this series, the co-founders, Roy Edwards and Joe Jensen, return for their second visit on the Turn with Jared Cohen and Kris Strauss to discuss the series' growth, trends in youth and amateur golf and much more!
The Turn Podcast has had many quests which are experts in many different aspects and focus’ of the golf industry. But not yet has the show put it all together taking a broader look at the game through the eyes of a golf course owner. Kris Strauss and Jared Cohen were pleased to be joined by Bob McNichols, the owner of Longbow Business Park and Longbow Golf Club, and have a discussion about his path to purchasing a course, best practices he’s learned and implemented along the way and his outlook on the future of the game.
Jumping into the ever-evolving world of retail and retail marketing with one of the best in the golf industry, Kim Johnson of Callaway Golf. Kim joins Jared and Kris for a great discussion on retail trends as well as providing great perspective and insight that applies well for green grass locations looking to innovate and elevate their sales.
Jumping into the ever-evolving world of technology and data pertaining to the game of golf. Kris Strauss and Jared Cohen are joined by Gavin Dear, the Chief Operating Officer for Shot Scope to not only talk about their next level Range Finder technology, but also the data they have captured about golfers and trends they are seeing from players of all skill sets. Plus what's next for this innovative company.
From the outset of joining the Claude Harmon III Performance Golf Academy team at the Els Club Dubai Team in September 2019, Amy Millward's goal has been to develop and grow the ladies program while also retaining ladies within the sport. Fast forward to today, the CH3 Ladies program has gone from strength to strength and introduced almost 180 new ladies to the game of golf in the last 18 months. Amy joins the show to talk about her golf story, her efforts to grow the game for women and breaking down the barriers of entry.
In this exciting addition of The Turn, we veer away from golf and focus on a great "golf-related activity"...Pickleball! Pickleball is an exciting sport that combines elements of Tennis, Badminton, and Ping Pong. With nearly 3.5 million players, it’s one of the fastest growing sports in America. Kris Strauss and Jared Cohen are joined by Mike Barnes, the Co-CEO of Selkirk Sport, one of the industry’s fastest growing companies, and their paddles are used by many of the game’s premier players and coaches/instructors. They also were recently named the first “Preferred Pickleball Partner” of Troon. Mike provides a great insight of the game both at an amateur and professional level plus pulls back the curtain on how his family owned business created around this popular sport has become what it is today!
Comparing clubs to Disney movies, stealing free stuff, speedos and more all in a sit-down conversation with the president of Troon Privé, Rob DeMore. Rob joins Jared Cohen for an unconventional discussion centered around the private club industry, aka "the happiness business," with everything from drawing comparisons from High School Musical 2 and pop culture, country club crimes, traditions vs. ruts, things to come as a result of COVID-19 that may be here to stay and the incredible efforts made by private club members and associates who have given back since the start of the pandemic. BONUS!! Rob has a trivia question at the end of the episode!
If you've ever been to a professional tour event, you see the rows of trucks from just about every equipment company there is lined up just outside the golf course. But have you ever wondered what goes on behind the scenes? While at Kapolei Golf Club for the 2021 LPGA Lotte Championship, Kris Strauss is joined by Barry Lyda, the LPGA Tour Rep for Callaway Golf for a behind the scenes discussion on how pros work with reps and their various products while traveling all over the world for various events.
Last fall, Troon concluded their “Every Two Year” Golfer Survey, that has a goal to better define current customers and provide data on their respective wants/needs/trends on the game and industry. Jared Cohen and Kris Strauss take a dive into the results of the survey and provide their prime takeaways to apply to our business.
A great conversation about a passion for the game of golf from former ESPN and now Pro Football Network personality, Trey Wingo. He joins Jared Cohen and Kris Strauss for a discussion about his passion for the game of golf with everything from stories from the pro tour, his most memorable experience as well as industry trends and directions.
Ahead of a Champions Tour Event, World Golf Hall of Famer and member of Team Troon, Colin Montgomerie joins the show and shares amazing stories about his time as a professional golfer, his travels during COVID and beyond and golf course design. Don't miss this great conversation!
Many dream about it. Patrick Koenig did it. A few years back, Patrick left his career behind and completed a golf road trip that consisted of playing 450 rounds at more than 400 courses and 49 states. He joined the show for a second time to share some great stories from his experience.
In this edition, Jared Cohen and Kris Strauss get an outlook on the resort and travel side of the industry for 2021 with new General Manager and COO of the Lodge of Four Seasons in Lake of the Ozarks, Missouri, Robin Graf. Robin has more than 30 years experience in the golf and hospitality industry!
The New Year is upon us and for some of us that means one thing...the return of the Sentry Tournament of Champions to Kapalua to kick off a new tour season! NBC Sports commentator, and resident Kapalua expert, Mark Rolfing joins Jared Cohen and Kris Strauss to talk everything from the tournament, to the course conditions to bets on the course that were never settled. Happy New Year and Aloha!
2020 has provided unique challenges for agronomists around the world with everything from new safety precautions, climate change, misconceptions and more. Simon Doyle, Director of Agronomy for Troon International and Brianne Kenny, Troon Manager of Environmental Science, join the show for a unique round-table discussion on trends in the world of golf agronomics.
There is something new coming to Austin, TX in 2021. What was once an after school golf program is now a new Golf Entertainment venue called Golfinity. A a revolutionary new indoor golf performance club. Golfinity Co-Founder Aaron Bergman joins Jared Cohen and Kris Strauss to discuss his background in the game of golf, the mindset behind Golfinity, how it will impact both players and teaching professionals and much more!
The National Links Trust (NLT) recently completing a long-term lease agreement with the National Park Service for the management, operation and improvement of East Potomac Park, Langston and Rock Creek Park Golf Courses in Washington, DC. NLT co-founders Will Smith and Michael McCartin join Kris Strauss and Jared Cohen for a discussion on the present and future of this monumental development for golf in Washington D.C.
October 2020 is Women's Golf month throughout the world of Troon. Throughout the month, Troon-managed golf properties will be flying pink checkered flags on their 18th greens, having fundraising events and offer unique opportunities to get into the game of golf! As for the state of the game for women in the industry, Jared and Kris are joined by a well respected general manager from across the globe in Australia, Jane Bell, of Brookwater Golf and Country Club.
As you may have seen by now, the PGA of America recently announced their 2020 awards...and also a new award, Executive of the Year! The first ever recipient of this new honor was none other than Troon Founder and Chairman, Dana Garmany. Dave Marr recently had Dana on his Dave Marr Show on SiriusXM to talk about it and the show was nice enough to share a portion of this great conversation with The Turn Podcast. Enjoy!
Born and raised in Scotland, son of a Golf Course Superintendent, David McLay-Kidd has been around golf his entire life. The golf course designer of famed golf courses from all over the world, joins Kris Strauss and Jared Cohen for an incredible discussion about his up-bringing has fueled the visions of his projects, his outlook on course design trends, pulling back the curtain on his work at Gamble Sands as well as the Inn at Entrada and much more!
Our guest for this episode in 2019 spent 152 days on the road with 265,850 miles traveled, 44 cities visited and landed in 17 countries. If anyone has a pulse on the state of the game globally, it's Senior VP of Operations for Troon International, DJ Flanders. Jared Cohen and Kris Strauss catch up with DJ on the way golf properties from Australia to the UAE to Cambodia have been weathering the COVID-19 storm and other trends he is seeing.
How are leaders of travel destinations weathering the COVID-19 storm? Spencer Schaub, the general manager at Pronghorn Resort in Bend, OR, joins Jared Cohen and Kris Strauss for a discussion on trends, guidelines and tactics being made to all guests to still experience one of the best destinations in the United States and still feel safe and comfortable.
If you scroll through Instagram, it's hard to miss the incredible photography published by Patrick Koenig. In this edition of The Turn, Patrick joins Jared Cohen and Kris Struass for a discussion on some tips for great photography, implementing it for your social media and websites plus some great stories along the way!
Justin Thomas, the number four ranked golfer in the world and Team Troon ambassador, took part in a Q&A with Troon Vice President of Sales and Marketing, Julia Kelly, for members of Troon Private Clubs, Troon Rewards Members and Troon Cardholders. We share this great session with you all as Justin discusses his life while quarantined, stories of some of his favorite golf shots on tour, anticipation of the Tour returning and more!
While so much has needed to be adjusted in the world of food & beverage and hospitality amidst the COVID-19 pandemic, Ed Doyle, president of RealFood joins Jared Cohen and Kris Strauss and explains why the "new normal is the old normal." Plus trends and leadership as this industry looks to forge ahead out of an incredibly difficult time
Jared Cohen and Kris Strauss are joined by golf influencer Hannah Gregg for a great discussion on working with influencers. As someone who has also worked on the marketing agency side as well, Hannah also shares digital and social media trends she is seeing have success. Follow Hannah on Instagram at @hannahbgg!
Our apologies for the long gap between episodes as we have all seen our lives impacted by the COVID-19 pandemic. But we're back and will continue to be back with great episodes of the next several weeks. For this edition, Jared Cohen and Kris Strauss are joined by Troon Vice President of Operations, Bill O'Brien, who was one of the creators for Troon's Moments Matter campaign. A campaign that has taken off with incredible stories of associates and members at properties in the Troon family of brands who have given of themselves to provide aid to others in their communities. We share those stories plus an outlook on the future.
A special edition of the Turn as Jared Cohen is joined by President and CEO of Troon, Tim Schantz. The two discuss Tim’s recent world travels that have seen him land in Saudi Arabia, Dubai, Japan and more. They discuss the state of the game of golf globally, the state of the company as this year, it is celebrating its 30th Anniversary while getting to know more about Tim’s path to where he is today.
“Golf is the game of a lifetime.” One of the many monikers for why Tim Mahoney, the director of education for Troon, has aided success on the golf courses for professionals like David Duvall and Billy Mayfair through 18 handicaps looking to enjoy their time spent on the course. Mahoney joins the show to discuss some of the latest trends in golf instruction and coaching along with some fantastic insights and stories along the way.
It wasn't long ago the United States dealt with the recession and among the businesses that really felt the struggle was the golf industry. Manchester Country Club in Bedford, New Hampshire was among those whom was really feeling that struggle. Fast forward to today and the club, lead by general manager Brian Kelley, is as great as ever across the board. Kelly and MCC teammate Catherine McNamera join the show to pull back the curtain to provide insight for the success they are having at the club.
Jared Cohen sits down with Caleb Sapp, the founder of Anecdote Film Co., and Lauren Ruocco, Director of Sales and Marketing for Troon Privé, for a discussion on the power of storytelling as part of your marketing strategy and why creating human interest stories is becoming one of the most powerful forms of marketing for your club.
After hosting two clinics for the Ak-Chin Indian Community at Ak-Chin Southern Dunes Golf Club in Maricopa, AZ, NBCSports & GolfChannel Analyst Notah Begay III sat down with us in a great conversation on how he is doing his part to grow the game of golf, stories from his playing days with former Stanford teammate and friend, Tiger Woods, and much more! Special thanks to Ak-Chin Southern Dunes General Manager, Brady Wilson, for joining us for this great conversation as well!
In this edition of The Turn Podcast, Kris Strauss, Troon senior vice president of Sales and Marketing, was joined by the Peter Walton who is the President & Chief Executive of IAGATO, the Global Golf Tourism Organization, at their recent North American Conference in Austin, TX. The two discuss various trends in golf travel and take a peak into the future!
We were honored to be joined by a legend in the golf industry as Bill Coore of the renowned Coore and Crenshaw Golf Course architectural firm join Jared Cohen and Troon Senior Vice President of Sales and Marketing, Kris Strauss, to have an in-depth discussion on golf course design, history and of course updates on the big Kapalua Plantation refinement project which is set to be completed before the end of the year.
While competing in the World Long Drive's Ak-Chin Smash in the Sun in Maricopa, AZ, Trent Scruggs, the number 14th ranked World Long Drive competitor in the world sat down with us to give us insight on life on the Long Drive tour. Plus how it has evolved in recent years and a discussion on the future of golf.
We know we need great, not just good photography. But what are key things we need to know in order to obtain it? James Patrick is an award-winning and internationally published commercial and editorial photographer and best selling author based in Arizona. He, along with Troon Vice President, Julia Kelly, discuss key tactics for finding the right photographer, strategies for photography, growing your Instagram and so much more in what is one of the best discussions we've had on the show!
How many times have you as an adult wished something like the Drive, Chip and Putt was around when you were a kid? Or at least visualize how you would compete in it while some of these incredible kids participate at Augusta National ahead of Masters Week? Well check this out! The Tee2Green Challenge is a growing competition in the Western US which is pretty much Drive, Chip and Putt for adults! The founders of Tee2Green joined the show to give us a background of their great new game!
What's new? What's innovative? What's buzzing? Kris Strauss, the senior vice president of sales and marketing for Troon, joins the show fresh off his experience at the 2019 PGA Show to discuss all of this and more!
To wrap up year one of The Turn Podcast, Jared Cohen is joined by Senior Vice President of Sales and Marketing for Troon, Kris Strauss. Every two years, Troon surveys a random sampling of golfers across the United States to learn more about the consumer and the direction of the industry through various trends. Kris and Jared pulled out key findings from this 2018 edition of the Golfer Survey with topics ranging from rounds and playing habits, social media usage, travel trends, fitness and more.
Best ways of leveraging the media is a common conversation among those in sales and marketing within the golf industry. With content continuing to rule as we approach 2019, what better to learn the best ways of utilizing the media than with a media member? ESPN.com Staff Writer Josh Weinfuss joins the show to discuss just that as well as trends he is seeing and engagement on social media.
Broadcasted from the Golf Inc. Strategies Summit from Carlsbad, CA, Jared Cohen is joined by VP of Operations at Troon, Bill O'Brien, and General Manager at Princeville Makai Golf Club in Hawaii, Doug Sutter, for a discussion on creating, planning and implementing that experience at your property that makes a customer step back and say “wow.”
Providing an un-paralleled experience to customers and guests while striving to grow the game and it’s future. This is the driving force for what motivates those who work in the golf industry. The exact same thing can be said for those in the Tennis industry. Jared Cohen and Michael Loizou are joined by two members of the executive team at Cliff Drysdale Management in Kim Arena, Vice President of Sales and Marketing, and Scott McCulloch, Vice President of Operations for a conversation on the industry of tennis and how there are so many comparisons you can make from both the golf and tennis industry’s. In Turn (pun intended), this is an opportunity for those who work for these great sports to learn from one-another.
The Turn Podcast has hit the road as we broadcast in the Northeast at Springdale Golf Club on the campus of Princeton University.We're joined by Chief Business Officer of the AJGA, Jason Etzen, as well as Head Golf Professional at Springdale, Keith Stewart, to discuss the trends of junior golf, how it is continuing grow and evolve and how kids are learning not just about the game, but life lessons. Tune in to this great conversation on growing the game of golf.
The Troon Saguaro Amateur Series is a series of golf tournaments during the off times of college golf around the United States. From California to Arizona to Tennessee, this Amateur series is in it's second full year of existence and is continuing to grow. Roy Edwards, the Men's head golf coach at the University of Colorado, Joe Jensen, the Men's head golf coach at the University of Wyoming and Brady Wilson, the general manager of Ak-Chin Southern Dunes Golf club are the founders of the Troon Saguaro Amateur series and are our guests on this podcast to discuss how the events are providing value to both amateur golfers and the clubs who are hosting them.
For this episode of The Turn, we have complied a crew that combine for over 60 years of experience in the golf industry to have a round-table discussion answering questions as it pertains to the business of golf, private clubs and trends going forward in the industry. The topics include career goals and advice, certifications, digital marketing and content tools, developing new golfers and much more! Be sure to follow us on Twitter at @TheTurnPod to keep the conversation going with more questions for future discussions from our hosts and the panel!
It's not just a golf cart or pull cart on the golf course anymore! Now there are Segways, GolfBoard's, mountain bikes, TurfRiders, and much more! One the forefront of new golf cart technology is the Shark Experience which brings live broadcast and music streaming capabilities to your round. Jared Cohen and Michael Loizou are joined by Allie Oseikie of the Shark Experience to talk about the innovative technology they are bringing to golf courses and how it is impacting the golf consumer.
One of the most prevalent topics in golf in 2018 from the professional ranks to the amateurs is the incredible technology seen with equipment. Jared Cohen and Michael Loizou in this episode are joined by the director of strategic partnerships for Callaway Golf, Randy Rubin, who discuss everything from innovations with equipment to marketing an international brand. Plus, the guys give their takeaways from the 2018 Masters Tournament.
Everyone is trying to get ahead in the ever changing world of digital marketing. Whether it be through search engines or social media, having the right plan in place could make all the difference. Jared Cohen, Michael Loizou and Bill O'Brien are joined by Kim Nguyen, Director of Agency Operations for Web.com, to discuss the latest digital trends. The guys also weigh in on the significance of today's digital marketing and how it is making an impact daily fee, resort and private clubs around the world.
Hurricane Irma and Maria devastated the country of Puerto Rico back to back late last year causing much of the country to go without water and power for a stretch of time. In the middle of it all was Jamie West, the Director of Country Club Operations at Wyndham Grand Rio Mar Puerto Rico Golf & Beach Resort. Jamie joins Jared Cohen and Michael Loizou on this podcast to discuss the incredible story of how he and his team provided aid for those at the resort as well as those in the community. Plus the process of rebuilding after this once in a generation disaster struck Puerto Rico. A special thanks goes out to Jamie for pulling back the curtain, giving us a perspective that many might not have heard about in reports after Hurricane Maria struck.
Introducing the first Episode of The Turn, a gold business podcast powered by Troon!
Jared Cohen and Bill O'Brien's featured guest for this edition is the Senior Vice President of Sales and Marketing for Troon, Kris Strauss as he has spent the last few weeks both at the PGA Show in Florida and the Waste Management Phoenix Open in Arizona. Bill and Jared also provide their thoughts on the Phoenix Open and Bill wraps things up with his "travel trend."
The business of golf is constantly evolving with everything from trends on the pro tour, equipment and apparel to the management of a golf course and the day-to-day operations. The Turn dives into the golf industry looking at all of these facets and more with a fun and informative perspective. The Turn is powered by Troon, the world-wide leader in golf club management, development, and marketing.