Basic Bananas: Recent Episodes
Basic Bananas
Get free publicity with this simple media strategy Franziska just shared an awesome tip from today’s Clever Bunch on how to gain free media exposure for your business! Whether you’re targeting podcasts, blogs, or even traditional media, this strategy will help you find the perfect places to get featured. Don’t miss out—this could be the easiest way to get in front of the right audience!
Key highlights:
💡 Step 1: Know where you want to be featured.
Start with traditional channels like TV, radio, newspapers, and magazines (they’re still relevant!), but don’t forget modern ones like podcasts, YouTube, and blogs. Wherever your audience is, that’s where you want to be!
💡 Pro tip: Let ChatGPT do the heavy lifting.
You can use ChatGPT to create a list of media channels to approach. Here’s a prompt you can use (tailor it to your business):
“I sell [your product/service] to [your audience] in [your location]. Can you create a list of channels like newspapers, podcasts, blogs, etc., where my audience consumes information?”
📝 What’s next?
Once you’ve got your list, it’s time to come up with killer story angles for your media pitch.
Thinking of something to ask or need help constructing a prompt? Email support@basicbananas.com or message us on Facebook or Instagram and we will help you!
For even more EPIC marketing resources in creating irresistible branding go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!👍 Facebook – https://www.facebook.com/BasicBananas/🖤 Instagram – http://instagram.com/BasicBananas👍 LinkedIn – https://www.linkedin.com/company/basicbananas🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post How to Get Featured in the Media and Attract Your Ideal Audience first appeared on Basic Bananas.
https://youtu.be/BIgARZ6PeaI
Most business owners are using ChatGPT by now, but are they leveraging this powerful AI tool in a way that enables them to grow?
In this episode, we delve into the powerful world of ChatGPT, showing you how to customise it to sound and think like you. Learn how to leverage this AI tool to create a robust content marketing strategy that could double your business in just 90 days.
In this episode, you will discover:
- How to feed ChatGPT your writing and speaking style to create personalised content.
- Strategies for using ChatGPT to produce content across multiple platforms—social media posts, articles, videos, and more.
- The importance of consistent branding and how to enforce it across all AI-generated content.
- Practical applications of ChatGPT in crafting long-form articles, newsletters, tweets, and more.
Prompt examples:I’m going to feed you some excerpts from my writing and speaking, and I want you to analyze my writing and speaking style. Then I want you to craft a prompt for my custom instructions, that will help you speak in my voice. Do you understand?
(feed it examples)
Great, now write the custom instructions for ChatGPT to emulate my speaking style.
You are an expert copywriter. Help me write an article for a publication based on (the topic). Be sure to use my voice, and include tips of how we’ve (list 3 personal anecdotes related to the query).
Do some research for me. Act as an expert social media marketer. Tell me 10 frustrations, 10 desires, 10 fears that (your audience) experience when it comes to (your product or service). Put it in a table format label x-axis 1-10 and y-axis frustrations, desires, fears.
Extract good tweets from the articles, blog, and newsletter above. Give me 10 highly-quotable tweets that are thought-provoking, poetic, witty, and/or polarizing, to increase the likelihood of them going viral. Include a call to action at the end of each tweet. Write on a high school level. Do not use emojis or hashtags.
To connect with Ethan King, please visit ethanking.com and purchase his bestselling book here.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 19: How to Use ChatGPT To Double Your Business In 90 Days with Ethan King first appeared on Basic Bananas.
In this episode, we dive deep into the revolutionary world of AI-driven marketing, where tools like Jasper and ChatGPT are reshaping how businesses create strategies, onboard clients, and streamline operations. Our guest Nicole Donnelly has been at the forefront of this transformation, helping businesses harness AI to not only save time but also create more impactful campaigns since 2015!
In this episode, you will discover…
- How to streamline your business with AI-powered operating systems.
- How to integrate tools like Jasper and ChatGPT to automate proposal writing, invoicing, and communication.
- How to use AI to create your marketing strategy and craft a 12-month implementation plan.
- The first step you must take if you don’t want to go unnoticed.
- How AIPRM can help you access thousands of ready-made prompts.
To connect with our guest Nicole Donnelly, please visit AI Smart Insiders, AI Smart Ventures or explore more resources here.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 18: AI-Powered Marketing Magic with Nicole Donnelly first appeared on Basic Bananas.
Most presentations suck, and it’s not because of the slides. Whether you’re crafting a keynote, writing articles, or creating social media content, the real magic lies in storytelling. In this episode, we’re diving deep into why storytelling matters more than any fancy visual aid and how to use it to captivate your audience from the first word.
In this episode, you will discover:
- Why storytelling is not a soft skill, but a must-have skill.
- How to uncover your brand voice.
- The customer journey and how to put yourself in your audience’s shoes.
- Using metaphors and emotions to populate your story and connect on a deeper level.
- Actionable steps to create content that resonates across platforms.
To connect with Nir Zavaro, please visit https://www.linkedin.com/in/nirzavaro/
Call to Action:
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 17: F*** the Slides: Mastering Storytelling with Nir Zavaro first appeared on Basic Bananas.
Did you know that your biggest competitor in business isn’t your competitors but your own inner critic? That voice in your head can hold you back, causing procrastination and fear, but what if you could harness its power and turn it into your greatest motivator? In this episode, we explore how acknowledging and taming your inner critic can unlock new levels of success in both life and business.
Key Topics Covered:
In this episode, you will discover:
- How to identify and manage the inner critic that sabotages your productivity
- A unique strategy of giving your inner critic a name (and why it works!)
- Christo Hall’s personal story of overcoming his inner critic through lessons from professional surfing
- Practical tips for turning self-doubt into self-confidence, empowering you to push through fear and hesitation
To buy Christo Hall’s latest book visit: Beyond the Break
To connect with Christo Hall, please visit LinkedIn.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 16: Mastering Your Inner Critic: The Secret to Overcoming Self-Doubt in Business with Christo Hall first appeared on Basic Bananas.
Are you an entrepreneur looking to stand out as a thought leader in your industry? Winning prestigious awards can be a game-changer for your business. But how do you get started, and what does it take to win? In this episode, we sit down with Almira Bardai, a PR expert with 25 years of experience, who has helped countless entrepreneurs enhance their visibility and credibility.
In this episode, you will discover:
- How strategic award entries can elevate your brand and position you as a leader in your field.
- How to identify the right awards to enter, from local chamber of commerce recognitions to national accolades like the Stevie Awards.
- The key strategies for creating a winning narrative that showcases your leadership, community impact, and innovation.
- The importance of storytelling in winning awards, with real-life examples of success.
To connect with Almira Bardai, please visit her LinkedIn profile or her website almirabardai.com.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 15: PR Strategies for Entrepreneurs: Winning Awards and Building Visibility with Almira Bardai first appeared on Basic Bananas.
Feeling stuck or sluggish at work? In this episode, Christo shares a game-changing tip to help you stay energized and focused throughout the day. Professional athletes know the secret: physical movement activates not just your body, but your brain. By getting your body moving, you can increase circulation, sharpen your mind, and improve productivity.
Before your next big meeting or task, try a quick 15-minute routine—whether it’s a walk, yoga, or simple stretches. This will wake up your body and mind, helping you think faster, make decisions more easily, and get things done with confidence.
Keep it going throughout the day by incorporating short bursts of movement, like using a standing desk, weights, or even a balancing board at your workstation.
Stay sharp, stay active, and watch your productivity soar!
PS: Christo has a new book out! Beyond the Break—check it out for more tips on mastering both business and life.
For even more EPIC marketing resources in creating irresistible branding go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!👍 Facebook – https://www.facebook.com/BasicBananas/🖤 Instagram – http://instagram.com/BasicBananas👍 LinkedIn – https://www.linkedin.com/company/basicbananas🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post Boost Your Energy and Productivity with One Simple Habit first appeared on Basic Bananas.
With a decade of experience at EO Global, Miranda Barrett has witnessed some of the world’s most compelling speakers take the stage. Now, she’s sharing her expert insights on harnessing the power of public speaking to scale your business.
In this episode, we explore:
- The art of using public speaking to boost your business.
- Proven strategies to land speaking opportunities.
- Common pitfalls and top tips from a seasoned expert.
- Why being amazing to work with and understanding your audience/s are non-negotiable.
Miranda’s insights are essential for anyone looking to leverage the power of the stage. Whether you’re a seasoned speaker or just starting, this episode will help you scale your speaking career to new heights.
To connect with our guest Miranda Barrett, visit Capacity to Scale.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 14: Mastering the Art of Public Speaking with Miranda Barrett first appeared on Basic Bananas.
Ever feel like a fraud, even when you’re achieving great things? You’re not alone. In this episode, we tackle the pervasive issue of imposter syndrome and how it can hold back even the most successful individuals. We’re joined by Ati Williams, a powerhouse in the world of design and renovation, who’s also the Emmy-award winning host of Netflix’s ‘Hack My Home.’ Ati shares her personal journey of battling imposter syndrome, and how she turned self-doubt into a superpower by harnessing courage, curiosity, and a bit of luck.
In this episode, you will discover:
- Ati Williams’ strategies for overcoming imposter syndrome and feeling a true sense of connectedness in both life and work.
- The role of courage in confronting and conquering self-doubt.
- How to manifest your own luck.
- The importance of adaptability, grit, and curiosity in achieving personal and professional success.
Join us as we explore Ati’s journey from self-doubt to self-assurance. Her story is a heartfelt reminder that even the most successful people wrestle with imposter syndrome, but it’s possible to turn those feelings around. Ati’s experiences offer practical advice and comforting insights that can help you reframe your own challenges.
This episode is a chance to gain some new perspectives and pick up a few tips that might just make a difference in how you view your own journey. Whether you’re dealing with your own doubts or just looking for a bit of inspiration, Ati’s story is sure to resonate. Tune in and get ready to feel a little more confident about your own path.
To connect with Ati Williams, please visit atiwilliams.com.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 13: Overcoming Imposter Syndrome and Designing Your Own Luck with Ati Williams first appeared on Basic Bananas.
From building a booming business to teaching you how to biohack your way to success, Cindy Koehler is here to share her top confidence-boosting secrets.
Discover how to biohack your confidence, find calm and peace in an uncertain world, and take tiny, scary steps every day.
Get ready for a fun and enlightening journey with Cindy’s playful and practical insights!
To connect with Cindy, you can find her at Mind Garage.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 12: Biohack Your Way to Success: Cindy Koehler’s Secrets to Confidence first appeared on Basic Bananas.
Discover Franziska’s 7-Step Content Creation System, designed for busy business owners who want to efficiently engage their audiences. Franziska has developed a smart system for content creation, ideal for busy business owners who want to consistently engage their audiences in the most efficient and effective way. Here’s a glimpse into her streamlined process that takes less than 2 hours per week to generate content for YouTube, TikTok, Instagram, Facebook, and LinkedIn.
- Fuel Up: Start with your favourite drink or snack to boost focus.
- Unplug: Put your phone on airplane mode to avoid interruptions.
- Inspiration Board: Use Evernote to collect ideas and observations throughout the week.
- Bullet Point Scripts: Write down key points for videos instead of full scripts for a natural feel.
- Batch Filming: Film all content in one go, embracing authenticity with one-take videos wherever possible.
- Refine Copy: Edit the post content after filming, sometimes with team input.
- Final Edits: Hand over the raw videos to a creative expert for editing and polishing. Or use AI.
This system will allow you to consistently produce high-quality content efficiently.
Share this with other business owners who need a quick and effective content creation strategy!
For even more EPIC marketing resources in creating irresistible branding go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!👍 Facebook – https://www.facebook.com/BasicBananas/🖤 Instagram – http://instagram.com/BasicBananas👍 LinkedIn – https://www.linkedin.com/company/basicbananas🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post Discover Proven 7-Step Content Creation System first appeared on Basic Bananas.
In a world where every action matters, how intentional are you about the way you show up? In this episode, “How to Create a Pledge of Awareness,” Ana Lovera guides us through a transformative journey of courage, truth, and embracing imperfection, offering invaluable insights that can help you navigate the complexities of business and life with authenticity and resilience.
How we show up in the world significantly influences our success as business owners.
Have you ever taken a moment to reflect and write down how you want to show up? Join us for an insightful discussion with Ana Lovera, who shares invaluable wisdom on topics such as courage, truth, imperfection, and embracing discomfort.
So many gold nuggets and transformative insights that can help you navigate the complexities of business and life with authenticity and resilience.
To connect with Ana and learn more about her Pledge of Awareness, visit her on Linkedin.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 11: How to create a Pledge of Awareness with Ana Lovera first appeared on Basic Bananas.
In the ever-evolving world of digital marketing, proven SEO strategies to increase website traffic remain crucial for driving organic visitors to your site. Whether you’re a seasoned marketer or just starting out, these seven SEO strategies can help you dramatically increase your website’s visibility and attract more visitors. Let’s dive in!
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Content Optimisation: The Foundation of SEO SuccessGone are the days when simply stuffing keywords into your content was enough. Today, content optimisation is about providing real value to your audience. A study by HubSpot found that companies that blog receive 55% more website visitors. Start by auditing your existing content. Look for opportunities to update old posts with fresh information, expand on topics to make them more comprehensive, and ensure that every piece of content serves a purpose for your readers. Pro tip: Use tools like Google Search Console to identify underperforming pages and prioritise them for optimisation.
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Master the Art of Keyword Research and TargetingEffective keyword research is the secret sauce of SEO. Focus on long-tail keywords with lower competition but high relevance to your niche.
Action step: Use tools like SEMrush or Ahrefs to identify keywords with a good balance of search volume and competition. Incorporate these keywords strategically into your content, including titles, headings, and meta descriptions. Free alternatives: Google Search Console, Moz Free Tools, and AnswerThePublic.
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Enhance User Experience (UX) for Better EngagementSearch engines love websites that users love. Google has confirmed that user experience signals such as mobile-friendliness and page load speed impact rankings. Improving your site’s user experience can significantly boost your SEO performance. Ensure your website is mobile-responsive, loads quickly, and is easy to navigate. Key areas to focus on:
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Mobile optimisation
- Page load speed
- Intuitive navigation
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Clear calls-to-action
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Build a Strong Backlink ProfileBacklinks remain a crucial factor in SEO. Backlinko found that the number of domains linking to a page is the strongest ranking factor in Google’s algorithm. Focus on acquiring backlinks from reputable, relevant websites in your industry. This not only boosts your site’s authority but also drives targeted traffic. Strategies to try:
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Guest blogging on industry-leading sites
- Creating shareable, link-worthy content (infographics, original research, etc.)
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Engaging in genuine outreach and relationship-building
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Don’t Neglect Technical SEO StrategiesWhile content is king, technical SEO is the foundation that supports your SEO efforts. Moz reports that proper technical SEO can improve your search engine rankings by ensuring your site is easy to crawl and index (source: Moz). Regular technical audits can help you identify and fix issues that might be holding your site back. Technical SEO checklist:
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Improve site speed – faster sites rank better and keep users happy.
- Ensure proper indexing – make sure your pages are visible in search results.
- Fix broken links – fix errors that frustrate users and hurt SEO.
- Implement structured data – helps search engines understand and highlight your content
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Optimise for core web vitals – improve site performance for better rankings and user experience.
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Amplify Your Content Through Strategic PromotionCreating great content is only half the battle. To maximise its impact, you need a solid promotion strategy. A study by the Content Marketing Institute found that 87% of top-performing content marketers use email marketing to distribute content, and 84% use social media. Leverage these channels to increase the visibility of your content.
Remember: Different types of content may require different promotion strategies. Tailor your approach based on your target audience and the nature of your content.
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Analyse, Adjust, and Repeat SEO StrategiesSEO is not a set-it-and-forget-it strategy. Continuous analysis and adjustment are key to long-term success. According to Google, regular monitoring and updating of SEO practices are essential for maintaining search engine rankings. Regularly monitor your SEO performance using tools like Google Analytics and Search Console. Use these insights to refine your strategies and double down on what works. Key metrics to track:
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Organic traffic – track visitors who find your site through search engines
- Keyword rankings – monitor how well your site ranks for specific search terms.
- Bounce rate – watch the percentage of visitors who leave without interacting.
- Time on page – measure how long visitors stay on a page.
- Conversion rates – track the percentage of visitors who take desired actions, like making a purchase.
These seven SEO strategies can significantly boost your website’s visibility and traffic. However, remember that SEO is a marathon, not a sprint. Be patient, stay consistent, and don’t be afraid to experiment. As the digital landscape evolves, so should your SEO tactics.
What SEO strategies have worked best for your website? Share your experiences in the comments below!
The post 7 Proven SEO Strategies to Increase Website Traffic first appeared on Basic Bananas.
Geofencing is a revolutionary marketing strategy that leverages GPS technology to set up virtual perimeters around specific locations. When potential customers enter these zones, targeted ads and notifications are sent straight to their mobile devices. This technique can be extraordinarily effective for various industries, driving foot traffic and increasing customer engagement.
Tune into a discussion with Barbara Wardell and Ernesto Cullari, the co-founders of Cullari and Wardell, an agency renowned for their expertise in geofencing advertising. Discover how they bring significant foot traffic to businesses using GPS data.
To connect with Barbara and Ernesto, please visit their website at Cullari and Wardell
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 10: How to Transform Foot Traffic with Geofencing Technology first appeared on Basic Bananas.
What’s the difference between a marketer and a growth hacker, and which one should you be as a business owner?
In this episode, you’ll discover why you should be both, blending the skills of a marketer and a growth hacker to achieve the best results.
Key Differences:
- Goals 🌟
- Marketer: Increasing brand visibility, awareness, generating leads, and driving conversions.
- Growth Hacker: Aims for rapid and scalable growth.
- Approach 📋
- Marketer: Uses structured, predefined strategies and tactics.
- Growth Hacker: Adopts a flexible, data-driven, and iterative approach.
- Metrics 📊
- Marketer: Measures reach, engagement, conversion rates, and return on investment.
- Growth Hacker: 💡 Focuses on customer acquisition cost, lifetime value, and retention rate.
- Mindset 🤝
- Marketer: Has a long-term, brand-building mindset, focusing on customer relationships.
- Growth Hacker: Seeks quick wins to rapidly achieve results.
- Marketing Ecosystem 🎯
- Marketer: Works across all stages of the marketing funnel.
- Growth Hacker: Primarily focuses on the early stages of the funnel for quick lead generation and conversion.
Combining both skill sets allows business owners to benefit from the structured strategies of marketers and the rapid growth tactics of growth hackers. This blend ensures long-term brand building while achieving quick, scalable results.
For even more EPIC marketing resources in creating irresistible branding go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!👍 Facebook – https://www.facebook.com/BasicBananas/🖤 Instagram – http://instagram.com/BasicBananas👍 LinkedIn – https://www.linkedin.com/company/basicbananas🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post Marketer vs. Growth Hacker: Differences in Mindset and Strategies first appeared on Basic Bananas.
Join us as we decode the secrets to empowerment and conquer the chaos of modern life and business with Janine Zappini.
Say goodbye to the tired old notion of work-life balance and hello to the dynamic dance of juggling family, life, and business with grace.
Tune in to discover:
- Why the 50/50 work life balance approach doesn’t work and how to find your own unique rhythm.
- The power of creating family values.
- How to apply your knowledge as a business owner to running your family, including monthly family review meetings.
- The overarching theme: Communication
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 09: How to excel as the CEO of your family, life and business first appeared on Basic Bananas.
The Enduring Power of Podcasts for Business OwnersIn today’s fast-paced digital landscape, small business owners must continually adapt their marketing strategies to effectively reach and engage their target audiences. One medium that has stood the test of time are podcasts, proving its enduring viability as a powerful tool for businesses of all sizes. Here’s why podcasting for business owners should be on every entrepreneur’s radar:
Expanding Your ReachPodcasting offers a unique opportunity to reach a wide and diverse audience. With millions of listeners tuning in regularly, businesses can tap into this engaged audience base, transcending geographical boundaries to connect with potential customers worldwide.
Establishing Authority and Building TrustHosting a podcast allows business owners to showcase their expertise and knowledge within their industry. By discussing relevant topics, sharing insights, and interviewing industry experts, businesses can position themselves as trusted authorities. This not only builds credibility but also fosters trust with the audience, making them more inclined to choose your products or services.
Cost-Effective Content MarketingCreating a podcast can be remarkably cost-effective compared to traditional marketing strategies. With minimal initial investment in basic recording equipment and editing software, coupled with the availability of free or low-cost podcast hosting platforms, businesses of all sizes can leverage this medium without breaking the bank.
Fostering Personal ConnectionsPodcasts have a unique ability to create a personal connection between the host and the audience. The intimate nature of audio allows listeners to feel as though they are part of a conversation, fostering a sense of connection and loyalty towards the brand.
Enhancing Brand VisibilityConsistent podcast episodes keep your brand top-of-mind for your audience. By regularly providing valuable content, businesses can increase their visibility and maintain a strong presence within their industry, reinforcing brand recognition and encouraging repeat engagement.
Diverse Content OpportunitiesPodcasts offer versatility in content creation, allowing businesses to experiment with various formats such as interviews, panel discussions, solo episodes, and Q&A sessions. This diversity keeps content fresh and engaging, catering to different listener preferences.
Driving Traffic and Lead GenerationPodcasts can be a powerful tool for driving traffic to your website and generating leads. By including calls-to-action in your episodes and leveraging show notes and episode descriptions, businesses can effectively convert listeners into potential customers, enhancing their SEO efforts in the process.
Monetisation Potential
Beyond marketing benefits, podcasts can evolve into a revenue stream for your business through sponsorships, advertisements, and listener donations. These monetisation avenues provide additional income streams, offsetting production costs and contributing to the bottom line.
Flexibility and ConveniencePodcasting offers flexibility for both creators and listeners, allowing businesses to create content at their convenience and listeners to consume content on-the-go, increasing the likelihood of regular engagement.
Staying Ahead of TrendsAs voice search and smart speakers become more prevalent, podcasts are well-positioned to leverage these advancements. By staying ahead of these trends, businesses can maintain a competitive edge and ensure their content remains relevant in the future.
Google Podcasts FarewellOn June 23, 2024, Google Podcasts will say goodbye, marking the end of an era for one of the popular podcast platforms. However, this doesn’t mean podcasts are not viable anymore. The medium continues to thrive across various other platforms, ensuring that businesses can still harness its power effectively.
In a rapidly evolving digital world, podcasts provide a dynamic platform for business owners to share their stories, expertise, and amplify their brand’s voice. By embracing the enduring power of podcasting, businesses can create meaningful engagement, drive traffic, generate leads, and explore new revenue streams, unlocking new opportunities for growth and success.
Sources:
- Edison Research – The Infinite Dial 2022
- Podcast Insights – Podcast Statistics
- Buzzsprout – Podcast Hosting Pricing
- Triton Digital – Podcast Listener Habits
- Deloitte – Mobile Consumer Survey
For more invaluable marketing resources, visit Basic Bananas or join the upcoming Marketing Virtual Summit.
Stay connected with us on our social media platforms:
The post S14 EPISODE 08: Google Podcasts Saying Goodbye: Are Podcasts Still Viable? first appeared on Basic Bananas.
In this episode, Christo discusses the five C’s of branding. These elements are crucial for developing a brand that stands out and remains relevant in today’s competitive market. 👏
Key highlights:
- Brand Character: Why is a distinct personality important? 💃
A distinct personality makes a brand relatable and memorable, ensuring consistent communication across all touchpoints. - Brand Consistency: Why does uniformity matter? 👯♀️
Consistency builds trust by maintaining a uniform brand personality and ensuring reliable product or service delivery. - Brand Credibility: How is trust established? ⭐️
Trust is established by proclaiming the brand’s value, showcasing testimonials, and demonstrating expertise through high-quality content. - Brand Culture: Why is it essential to define what the brand stands for? 👌
Defining core values fosters a sense of belonging and community, attracting customers who share similar beliefs. - Brand Contribution: How does showing a commitment to positive change enhance appeal? 🌎
Demonstrating a commitment to positive change makes a brand more appealing, attracting customers who value ethical practices.
By integrating these elements, brands can ensure they remain attractive, trustworthy, and relevant in the eyes of their customers. 🔥
For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!👍 Facebook – https://www.facebook.com/BasicBananas/🖤 Instagram – http://instagram.com/BasicBananas👍 LinkedIn – https://www.linkedin.com/company/basicbananas🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post The Five C’s of Branding: Creating an Irresistible Brand first appeared on Basic Bananas.
The 3 Audiences You Must Test to Maximise Your Facebook & Instagram Ads CampaignsIn the fast-paced world of digital marketing, effectively targeting the right audience can make all the difference in the success of your ad campaigns. In this blog post, we’ll delve into the insights shared by Franziska in her recent video on the best audiences for your business, along with two strategic overlays to optimise your meta ads audience targeting efforts.
Three Best Audiences to Target1. Custom Audiences Custom Audiences are composed of users who have already interacted with your business in some capacity. These users might have visited your website, engaged with your social media pages, watched your videos, or be part of your CRM list. This audience is highly targeted and ideal for retargeting campaigns. However, if your business is still growing, the size of this audience might be limited. 2. Lookalike Audiences Leveraging your Custom Audiences, you can create Lookalike Audiences to find new potential customers who share similarities with your existing ones. For instance, you can upload a list of your current customers to Facebook and create a Lookalike Audience based on that data. You can adjust the degree of similarity, from a very close 1% to a broader 10%. This strategy is particularly effective for expanding your reach and acquiring new customers who are likely to be interested in your offerings. 3. Interest-Based Audiences Interest-Based Audiences are targeted based on users’ interests and activities. You can specify interests such as hobbies (e.g., tennis, golfing, surfing) or even specific publications they read. Understanding your ideal customer’s interests is crucial for this type of targeting. By aligning your ads with their interests, you can engage potential customers more effectively.
Strategic Overlays to Enhance Meta Ads Audience Targeting1. Demographic Targeting Demographic targeting allows you to refine your audience based on attributes such as age, gender, occupation, relationship status, and education level. This overlay helps ensure that your ads are shown to the specific segments of the population that are most likely to be interested in your products or services. For example, if your product is geared towards young professionals, you can target users within a certain age range and occupation. 2. Geographic Targeting Geographic targeting focuses on reaching audiences in specific locations, from broad regions to precise areas. This is particularly essential for local businesses that need to attract customers from their vicinity. Whether you aim to target a whole country or a specific city like Sydney or Melbourne, geographic targeting helps you concentrate your advertising efforts where they matter most.
Meta Ads Audience Targeting: Practical Application and ExperimentationFranziska’s advice emphasises the importance of continuous experimentation with these audience strategies. By testing different combinations of audiences and overlays, you can identify the most effective tactics for your ad campaigns. For instance, a consultancy business found great success with 1% Lookalike Audiences, allowing them to allocate more budget towards these high-performing segments.
ConclusionSimplifying the complex landscape of meta ads audience targeting is key to achieving optimal results in your ad campaigns. By starting with Custom, Lookalike, and Interest-Based Audiences, and enhancing them with Demographic and Geographic overlays, you can create highly targeted and effective advertising strategies. Keep experimenting, stay informed about your audience, and adjust your tactics to continually improve your campaign performance.
For more invaluable marketing resources, visit Basic Bananas or join the upcoming Marketing Virtual Summit.
Stay connected with us on our social media platforms:
Meta Ads Audience Targeting HighlightsIn her recent session with members of the Clever Bunch, Franziska highlighted the effectiveness of various audience targeting strategies in Meta advertising (Facebook and Instagram). The discussion revealed that for a consultancy business targeting business owners, 1% Lookalike Audiences performed exceptionally well, underscoring the potential of this approach for other businesses.
By breaking down complex concepts into simple, actionable steps, the team at Basic Bananas are dedicated to helping businesses optimise their marketing efforts. Share this post with fellow business owners who could benefit from these insights, and stay tuned for more tips on mastering marketing. Marketing is a skill every business owner must learn.
The post Meta Ads Audience Targeting first appeared on Basic Bananas.
In this episode, Franziska breaks down the best audiences for your business. Find out where to look and how to make the most of it! 🎯
Three best audiences and two strategic overlays:
- Custom Audiences: Target users who have already interacted with your business. Great for retargeting, but might not be big enough for your business yet. 💡
- Lookalike Audiences: Use custom audiences to find new people similar to your existing customers. Ideal for reaching new potential customers. 🔍
- Interest-Based Audiences: Target based on users’ interests and activities. Requires understanding your ideal customer’s interests. 🏄♂️
Overlay with:
- Demographic Targeting: Target by age, gender, occupation, etc., to reach specific consumer segments. 👨💻
- Geographic Targeting: Target by location, from broad regions to precise areas, essential for local businesses.📍
Keep experimenting with these audience strategies to optimise your ad campaigns and achieve the best results possible. 🔥
For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!
👍 Facebook – https://www.facebook.com/BasicBananas/
🖤 Instagram – http://instagram.com/BasicBananas
👍 LinkedIn – https://www.linkedin.com/company/basicbananas
🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post The Best Audiences for Facebook and Instagram Advertising first appeared on Basic Bananas.
Marketing and sales aren’t separate entities but partners in growth. Marketing lays the groundwork, attracting leads and building interest. Sales steps in to convert these leads into loyal customers, driving revenue and sustaining the business.
In this episode, we chat with Julia Ewert, sales strategist and professional negotiator about…
- What business owners generally get wrong when it comes to selling.
- Some of the most important sales principles.
- Practical sales tips that will make a big difference in your business.
To connect with Julia, please find her on Linkedin.
And her newest book From Pitch to Profit is available here.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 07: The Infinite Sales System with Julia Ewert first appeared on Basic Bananas.
Join us as we shatter the illusion of perfection and ignite the flames of action with Cesar Aldea. Learn to trust your instincts while weaving them seamlessly with strategic prowess, forging a path that’s uniquely yours.
Tune in to discover:
- A discussion around the fear of failure.
- Intuition vs strategy.
- How our upbringing may impact how we run our businesses.
To connect with Cesar, please find him on Linkedin or check out his website.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 06: Confronting Fear and Intuition vs Strategy first appeared on Basic Bananas.
Tired of managing social media yourself and wish you could hand it off? In this episode, Christo shares practical tips for finding and expressing your brand’s unique voice through social media outsourcing, team member or AI. Discover how to avoid common mistakes and ensure authenticity in your online presence.
Key highlights:
- Craft your brand identity by defining two key traits that reflect its personality. Consistency in messaging is vital to reinforce these traits and establish a strong brand presence. 🎨
- Showcase your writing style with examples that mirror your brand’s personality. Whether it’s casual, playful, or professional, let your content reflect your unique voice. 📝
- Highlight your strengths to stand out. Explain what makes you unique. In marketing your strengths should shine through at every touchpoint. 🔥
- Ensure resonance with your target audience by clearly communicating their demographics, interests, and preferences to your social media manager, team member or AI. This alignment helps tailor content to their needs, fostering deeper engagement and connection. 🎯
Let’s make sure our brand stands out and stays memorable! 🌟
For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!
👍 Facebook – https://www.facebook.com/BasicBananas/
🖤 Instagram – http://instagram.com/BasicBananas
👍 LinkedIn – https://www.linkedin.com/company/basicbananas
🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post Outsourcing Strategies for Social Media Marketing Success first appeared on Basic Bananas.
Prepare to revolutionise your understanding of health with our latest episode, where we delve into the groundbreaking realm of quantum biology with Anthony Hartcher, the founder of me & my wellness . Discover the three essential elements necessary to achieve peak vitality and unlock the secrets to optimal well-being.
Tune in to discover:
- Quantum biology unpacked.
- Why food only constitutes one third of our diet.
- The underlying cause of all dis-ease.
- How to supercharge your life by making small adjustments.
To connect with Anthony, please find him on Linkedin.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 05: Quantum Biology – Unconventional Health Hacks Every Business Owner Must Know first appeared on Basic Bananas.
In this episode, Franziska explores the profound impact of infusing courage into your marketing and branding efforts. 🌈
Franziska offers four key insights to inject courage into your business growth strategies:
- Microniching 🎯: It takes courage to zoom in on a specific niche. Rather than casting a wide net, focus sharply on your ideal audience. The clearer your target, the stronger your brand’s resonance within their hearts and minds.
- Bold Messaging 🔥: Stand tall and let your brand’s voice ring out with confidence! Don’t just blend in; make a statement that leaves an indelible mark. Express your brand’s core beliefs boldly and proudly, ensuring you’re not just seen, but remembered.
- Talk-About-Ability 💫: Craft experiences that spark conversation and captivate your audience. Delve into your customer journey, refining each touchpoint to create moments that beg to be shared. Let your brand become the topic of discussion, driving engagement and loyalty.
- Taking the Road Less Traveled 🌊: Forge your own path rather than following the crowd. Challenge conventions and embrace innovation. Draw inspiration from pioneers like Richard Branson, who fearlessly ventured into uncharted territory. By daring to be different, you’ll carve out a distinct identity and earn admiration for your boldness. Each point emphasizes the importance of courage in marketing and branding, urging listeners to take bold steps to stand out and make a lasting impression. ✨
For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!
👍 Facebook – https://www.facebook.com/BasicBananas/
🖤 Instagram – http://instagram.com/BasicBananas
👍 LinkedIn – https://www.linkedin.com/company/basicbananas
🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post How to use courage as your superpower in growing your business first appeared on Basic Bananas.
Ever wonder what it really takes to wrap up your business journey with a win? In this cozy chat, Shivani Gupta is pulling up a chair to share the honest truths of her own exit story. 🍃 In this episode, Shivani isn’t holding back. She’s giving us a peek into the top three insights that helped her seal the deal on her business exit:
- It’s about focus, plain and simple. Shivani reminds us to keep a steady gaze on what matters most in our business. It’s like keeping the ball in play during a tense ping-pong match—don’t drop it before the game is won.
- Then, she gets real about the numbers. Let’s talk about making the most of our profits and cutting down on costs without cutting corners. It’s not just about squeezing out profits; it’s about smart, sustainable growth.
- Lastly, Shivani shares a personal reflection about the aftermath of a business sale, and why sticking around for an earn-out might not always be the golden ticket we expect.
To connect with Shivani, please visit her website Ask Shivani or find her on Linkedin. Happy listening! To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/ Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/ Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team
The post S14 EPISODE 04: How to set your business up for a successful exit first appeared on Basic Bananas.
Ever find yourself hitting a wall with your business growth? In this episode, Franziska has three fixes to share that could make all the difference for your business.
Here are the three key priorities for business owners:
- Focus: 🔍 Cut through the noise and zero in on what truly matters for your business. By prioritizing key objectives and strategies, you can direct your energy where it counts and avoid getting sidetracked.
- Consistency: 🔄 Keep your brand message and customer experience consistent across all touchpoints. This builds trust and loyalty, making your business more memorable and reliable in the eyes of your audience.
- Frequency: ⏰ Stay on your audience’s radar by maintaining a regular presence. Whether it’s through frequent updates, engaging content, or timely communication, keeping in touch ensures that your brand stays relevant and top-of-mind.
Where are you on this journey? Are you focusing, staying consistent, and maintaining frequency? Remember, success isn’t about making drastic changes overnight, but rather about making consistent improvements over time. 👏
For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!
👍 Facebook – https://www.facebook.com/BasicBananas/
🖤 Instagram – http://instagram.com/BasicBananas
👍 LinkedIn – https://www.linkedin.com/company/basicbananas
🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post The Three Key Priorities to Elevate Your Business and Life first appeared on Basic Bananas.
In this episode, Christo Hall shares a simple process to move close to success in a systematic way.
It’s not about revolutionising an industry. There are simple steps anyone can take to move closer to success every day.
In this episode, you will discover:
- The simple method to ensure growth activities are prioritised
- The process the best sales people follow to implement high impact tasks
- The main things people get wrong when it comes to marketing and how to avoid these mistakes
Happy listening!
To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 03: The Steps to Consistent Success first appeared on Basic Bananas.
In this episode, Franziska shares an awesome hack on how to set goals and daily routines to achieve them.
Some key highlights:
📍The difference between end goals and process goals.
🔄 The power of routines: Learn how creating daily, weekly, and monthly routines empowers you to build habits that lead to desired outcomes.
💼 Business growth strategies: Understand how proactive routines, like dedicating time to marketing activities, play a crucial role in reaching your targets.
We get how tough it can be to stick to routines and habits, but if we stay committed and stick to these small, consistent actions, the journey becomes not just achievable, but immensely rewarding! 🚀
For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!
👍 Facebook – https://www.facebook.com/BasicBananas/
🖤 Instagram – http://instagram.com/BasicBananas
👍 LinkedIn – https://www.linkedin.com/company/basicbananas
🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post Unlocking Success: The Power of Routines and Habits in Achieving Goals first appeared on Basic Bananas.
Curious about the secret behind the resonance of your message with your audience?
Tune into this episode for insights on:
- Crafting your business’ unique vocal imprint.
- Overlooked aspects of audience research that can make a big difference.
- Grasping the essence of your brand’s mission.
- The critical inquiry to pose to yourself during the content creation process.
CJ’s philosophy is to ‘choose your words wisely!’ – a sentiment we wholeheartedly share!
To connect with CJ, please visit her website or listen to her podcast Full of Words.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 02: The art of words – how to connect with your audiences through aligned communication first appeared on Basic Bananas.
Understanding the difference between end goals and process goals or routines can help you accelerate your results exponentially.
End Goals:
- Definition: End goals refer to the ultimate outcomes or achievements that a person aims to reach. They are the final objectives, the ‘destination’ you aim to arrive at after a certain period.
- Characteristics:
- Outcome-Oriented: They focus on the final result, such as winning a race, getting a job, or graduating with honours.
- Long-Term Perspective: End goals often take longer to achieve and are set in the future.
- Motivational: They provide a clear target to aim for, which can be motivating.
Process Goals:
- Definition: Process goals, on the other hand, are about the steps you take to reach your end goals. They focus on the actions and behaviours that you can control and manage on a daily basis.
- Characteristics:
- Action-Oriented: These goals are about the ‘journey’, focusing on the behaviours and strategies you adopt.
- Ongoing: They are often set for shorter periods and can be repetitive or ongoing.
- Controllable: You have more direct control over process goals, as they are about your actions and efforts.
Make sure to also check out our upcoming masterclasses!
Happy listening!
To discover more marketing strategies! Join The Marketing Blast-Off Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S14 EPISODE 01: NEW SEASON – A big welcome! The difference between process and end goals. first appeared on Basic Bananas.
Wondering how kite surfing relates to business success? Franziska shares insights from her experiences, delving into the art of marketing and finding the sweet spot between force and finesse! 🌊
Key Takeaways:🚀 Embrace Innovation with Courage: Fearlessly explore new ideas and strategies in your business journey.
💪 Success Springs from Resilience: Endure challenges with unwavering perseverance; resilience is your key to triumph.
🎨 Navigate Markets with Smart Strategies: Instead of exerting force, focus on clever, artful marketing approaches to stand out.
🤔 Strategic Reflection for Growth: Take a moment to contemplate your business strategy; ensure it aligns with your goals rather than pushing blindly.
🌱 Transform Challenges into Growth Opportunities: Every hurdle is a chance to learn and evolve in both kite surfing and business. Embrace these experiences for continuous improvement.
Is your business journey more like kite surfing or a flat wave? Share your experiences in the comments! 🌊 👇🏻
For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/
Check us out on our socials!
👍 Facebook – https://www.facebook.com/BasicBananas/
🖤 Instagram – http://instagram.com/BasicBananas
👍 LinkedIn – https://www.linkedin.com/company/basicbananas
🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post What’s kite surfing got to do with running a business? first appeared on Basic Bananas.
https://youtu.be/J5xpV6ieJyc
Join Christo for practical ecommerce tips aimed at supercharging your online store. In this segment, he breaks down key elements—Traffic, Conversions, and Delivery—to enhance your digital success.
Learn how to attract more visitors, improve conversion experiences, and refine delivery processes.
Key highlights: 🚀 Traffic Boost: Attract more visitors with practical strategies and enhancements. 💡 Conversion Hacks: Improve conversions by simplifying checkouts and adopting popular payment methods. 📦 Efficient Deliveries: Streamline your delivery process for efficiency and trust-building. 🔄 Continuous Improvement: Stay ahead by measuring performance and making small adjustments for ongoing success.
If you have any specific questions about ecommerce that you would like answered, feel free to send us a message!
For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/ Check us out on our socials! 👍 Facebook – https://www.facebook.com/BasicBananas/ 🖤 Instagram – http://instagram.com/BasicBananas 👍 LinkedIn – https://www.linkedin.com/company/basicbananas 🖤 Pinterest – https://www.pinterest.com/basicbananas/
The post The Trifecta of Ecommerce Success – Traffic, Conversions, and Fulfilment first appeared on Basic Bananas.
The way you position your products and services will have a big impact on your sales results.
In this episode, you’ll discover…
- How to structure and review the positioning of your different products and services
- What products to feature and how to feature them to generate more sales
- The magic numbers to use in your pricing, which convert more prospects to sales
Happy listening!
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 15: Structuring Your Products and Services to Maximise Sales first appeared on Basic Bananas.
In this episode, Christo shares a practical productivity tip to help you complete your tasks faster with focus and clarity. Highlights: 0:18 The 80/20 rule when it comes to completing tasks 0:33 The power of working with team members or freelancers 1:00 Having an ‘advisory board’ to bounce ideas off Need help with your marketing […]
The post Boost Your Productivity: Master the 80/20 rule to finish your tasks faster first appeared on Basic Bananas.
Could Pinterest become one of your most powerful allies in the world of marketing? Pinterest is like a digital playground for your business to attract customers in a fun and engaging way. It’s a treasure trove of inspiration and creativity, giving you the power to showcase your products or services. With the right strategies, you […]
The post S13 EPISODE 14: Pinterest Marketing – One of the most underestimated channels in 2023? first appeared on Basic Bananas.
Could Pinterest become one of your most powerful allies in the world of marketing? Pinterest is like a digital playground for your business to attract customers in a fun and engaging way. It’s a treasure trove of inspiration and creativity, giving you the power to showcase your products or services. With the right strategies, you can […]
The post PINTEREST MARKETING FOR BUSINESS OWNERS – ONE OF THE MOST UNDERESTIMATED CHANNELS IN 2023? first appeared on Basic Bananas.
Overwhelm can be a big obstacle when it comes to productivity as it tends to mess with our brains in many different ways. How do you regain calm, focus and productivity when faced with a mountain of work? Join Franziska as she shares valuable and practical insights into dealing with overwhelm. This ‘marketing moment on […]
The post Marketing moments on the go three simple and practical tips or dealing with overwhelm first appeared on Basic Bananas.
Podcast: Play in new window | Download Subscribe: Email | RSS Running an Ecommerce business comes with its own set of challenges including finding the right products, marketing to the right audiences and driving a profit. Please meet Margaret Anderson from Paradiso Ceramics who shares some of her lessons on starting and running a product-based business. Some of the highlights of this episode […]
The post S13 EPISODE 13: LESSONS FROM AN ECOMMERCE BUSINESS – A FIRESIDE CHAT WITH MARG ANDERSON FROM PARADISO CERAMICS first appeared on Basic Bananas.
Could Pinterest become one of your most powerful allies in the world of marketing? Pinterest is like a digital playground for your business to attract customers in a fun and engaging way. It’s a treasure trove of inspiration and creativity, giving you the power to showcase your products or services. With the right strategies, you Read more
The post Pinterest Marketing for Business Owners – One of the most underestimated channels in 2023? first appeared on Basic Bananas.
Overwhelm can be a big obstacle when it comes to productivity as it tends to mess with our brains in many different ways. How do you regain calm, focus and productivity when faced with a mountain of work? Join Franziska as she shares valuable and practical insights into dealing with overwhelm. This ‘marketing moment on Read more
The post [Marketing Moments On The Go] Three Simple and Practical Tips for Dealing with Overwhelm first appeared on Basic Bananas.
Running an Ecommerce business comes with its own set of challenges including finding the right products, marketing to the right audiences and driving a profit. Please meet Margaret Anderson from Paradiso Ceramics who shares some of her lessons on starting and running a product-based business. Some of the highlights of this episode include… How to Read more
The post S13 EPISODE 13: Lessons from an Ecommerce Business – A Fireside Chat with Marg Anderson from Paradiso Ceramics first appeared on Basic Bananas.
Many business owners just wing it when it comes to their marketing efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it super practical by sharing a case study of a fitness business we Read more
The post S13 EPISODE 12: [Case Study] The Marketing Eco-System™ to Map Out Your Marketing Activities first appeared on Basic Bananas.
In this short video on location in stunning Dubrovnik, Croatia, Franziska shares three tips from an interview with Richard Branson that are valuable for any business owner. Highlights: 0:28 Three quick tips 0:31 1. How to have a positive impact and balance profit with impact 1:09 2. The most important skill to consider when hiring Read more
The post [Marketing Moments On The Go] Discover three valuable business insights from Sir Richard Branson first appeared on Basic Bananas.
Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community. Some of the highlights of this episode include… Examples of different market segments and how to market to them Awareness of the communities within communities How Read more
The post S13 EPISODE 11: Welcoming the LGBT+ Community Into Your Business – Interview with Adam Bold first appeared on Basic Bananas.
Identifying your target market/s involves a combination of research, analysis, and understanding of your product or service and the potential customers who would benefit from it. In this short video, Franziska talks about the three questions to ask yourself when considering your target audience/s. A perfect reminder to focus on what matters most, and keeping Read more
The post [Marketing Moments On The Go] The three questions every business owner must ask themselves first appeared on Basic Bananas.
How do you keep your business alive and flourishing for three decades?! Please meet Denise Neville from Tranzition Group, an executive recruitment and partnership firm passionate about the growth of companies and individuals who has been doing exactly that with her husband!
Some of the highlights of this episode include…
- How to ensure longevity in your business. Tranzition Group was founded 30 years ago!
- How to work with your life partner and understand the different thinking models.
- Some of the best marketing strategies that are working in today’s market.
- The importance of ignoring the nay-sayers.
Happy listening!
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 10: Lessons From a 30-Year Old Business – a Fireside Chat with Denise Neville from Tranzition Group first appeared on Basic Bananas.
Discover how to master the art of owning the decision making period in order to acquire more customers through your various marketing channels. Most businesses neglect the most important time of a customer journey and lose their customers to their competitors.
In this video, discover how you can make sure you maximise your marketing efforts by owning the decision making period.
Highlights:
0:00 What is the decision making period
0:45 Offline marketing strategies
2:08 Online marketing strategies
For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit
Check us out on our socials!
Facebook – https://www.facebook.com/BasicBananas/
Instagram – http://instagram.com/BasicBananas
LinkedIn – https://www.linkedin.com/company/basicbananas
Pinterest – https://www.pinterest.com/basicbananas/
The post [Marketing] The Importance of Owning the Decision Making Period first appeared on Basic Bananas.
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin
For business owners, adaptability is an amazing superpower. As change is accelerating in the world, it’s crucial for us to embrace it and increase our flow-ability rather than run away from it.
In this episode, you’ll discover…
- Why courage is your superpower and an essential skill you can practise
- How to increase your flow-ability to be comfortable in discomfort
- How to surrender to flow instead of resisting it.
When you embrace flow, you are less likely to make room for fears to emerge because even if things don’t work out the way you’d like them to, you can course-correct around any obstacle, just like the flow of water.
Happy listening!
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 09: How to Increase Your ‘Flow-ability’ in Times of Change first appeared on Basic Bananas.
In this episode, Franziska shares the importance of using the right words in your marketing communication.
Highlights:
0:08 One question that will transform your sales returns
1:34 Focus on your audience vs you
2:00 Pushing vs pulling
For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit
Check us out on our socials!
Facebook – https://www.facebook.com/BasicBananas/
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Pinterest – https://www.pinterest.com/basicbananas/
The post The Power of Words in Marketing and Sales: Are We The Right Fit? first appeared on Basic Bananas.
Jo Mendes from Espresso Services Plus
Most businesses sadly don’t make it past the first 3 years, let alone 10 years. Espresso Services Plus has been running for over 20 years! Please meet Jo Mendes, the genius behind the marketing and branding of this amazing business.
In this episode, Joana shares how her steady progress and consistent effort in implementing marketing strategies is paying off week by week.
She also shares practical tips for working with your life partner for over twenty years while staying happily married!
And most importantly the importance of having fun at work.
In Joana’s own words: “I am here to say thank you for Basic Bananas’ existence!!! The last 2 years have been a fun ride with the marketing knowledge and awareness that the Clever Gunch program has provided me. Despite our limited resources, I have been slowly but surely implementing your lessons. We have seen results week after week, with new customers finding us and staying with us, old loyal customers loving us a little more, and Jason and I loving the work we do.”
Happy listening!
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 08: Practical Social Media Strategies from Australia’s #1 Broker first appeared on Basic Bananas.
In 2000, two psychologists from Columbia and Stanford University conducted an interesting study about human behaviour when faced with a multitude of product choices.
They discovered that when people were presented with 24 different types of jams to choose from at a local food market, they were less likely to buy any jam at all than when they were only given 6 different types of flavours.
In this episode, Franziska shares how you can apply the jam experiment in your business.
Highlights:
0:00 Why some businesses struggle
0:38 The jam experiment
1:37 The Paradox of choice
Need help in simplifying your offerings? Chat with us
For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit
Check us out on our socials!
Facebook – https://www.facebook.com/BasicBananas/
Instagram – http://instagram.com/BasicBananas
LinkedIn – https://www.linkedin.com/company/basicbananas
Pinterest – https://www.pinterest.com/basicbananas/
The post The Jam Experiment – How does your product offering impact your sales conversions? first appeared on Basic Bananas.
Relationships are at the core of business (and life!). And the quality of our relationships determines the quality of our lives and the success of our businesses.
In this episode, we are chatting with Amy Islip, the founder of Think Better. Amy is a Registered Clinical Counsellor, Relationship Therapist and Educator known for her warmth, humour and extensive knowledge of relationship patterns. Following a love of philosophy and mindfulness, she spent four years studying with senior Buddhist monks and nuns, locally and internationally. She was one of the first laypeople in Australia to be invited to teach love and compassion practices for one of the largest Buddhist organisations in the world.
In this episode, you’ll discover…
- How you can apply Buddhism philosophy in your business.
- The one thing we all need to work on is to take our relationships to the next level.
- How hiring a virtual assistant can be such a gamechanger in business.
We trust you love this episode as much as we loved recording it. Please share it with your business buddies!
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 07: Relationship talk with Amy Islip from Think Better first appeared on Basic Bananas.
Web3 Marketing is still a very foreign concept for a majority of people and there’s only a small audience of early adopters, yet it is important to understand the evolution of the world wide web so we can get prepared for the future.
In this episode, you’ll discover…
- The evolution from web1 to web2 to web3
- What web3 means for business owners
- Two practical case studies of web3 in action – one a success, the other one not so much
- The five core principles to come back to when it comes to marketing in any era.
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Happy listening!
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 06: An Update on Web 3.0 Marketing first appeared on Basic Bananas.
In this episode, Christo shares a really quick and very effective trick to improve your sales using precise pricing strategies.
Highlights:
0:00 Exact numbers
0:47 Big brand examples
Need help with pricing your products or services? Let’s talk
For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit
Check us out on our socials!
Facebook – https://www.facebook.com/BasicBananas/
Instagram – http://instagram.com/BasicBananas
LinkedIn – https://www.linkedin.com/company/basicbananas
Pinterest – https://www.pinterest.com/basicbananas/
The post [Pricing Strategies] How to Sell More of Your Products and Services first appeared on Basic Bananas.
Gillian Cox and her partner Jack have grown a popular Jiu-Jitsu academy with a smart approach to differentiating and building community!
In this episode, you’ll discover how Gillian…
- Raised her prices and didn’t lose any customers.
- Adjusted her offerings to make her memberships easier for customers to choose and less work for her team.
- Differentiates to stand out from other gyms with an approach many businesses could apply.
Happy listening!
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 05: How A Jiu-Jitsu Academy Has Grown with a Clever Approach to Marketing first appeared on Basic Bananas.
In this episode, Christo shares a quick tip on how you can strive to achieve a human connection with your customers.
Highlights:0:00 How to create a deeper connection with your customers
0:41 The power of amplifying personality traits
1:31 A great question to ask: ‘What would you do if…?’
For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit
Check us out on our socials!
Facebook – https://www.facebook.com/BasicBananas/
Instagram – http://instagram.com/BasicBananas
LinkedIn – https://www.linkedin.com/company/basicbananas
Pinterest – https://www.pinterest.com/basicbananas/
The post How to Create a Deeper Connection with Your Customers first appeared on Basic Bananas.
In this video, Franziska shares a brief overview of the world wide web – from how it all started, to how it’s going, and to where it’s headed. As a business owner and leader in your field, it’s important to stay up to date with the latest and greatest.
Highlights:
0:00 The evolution of the world wide web
1:00 What is Web 1.0
1:38 What is Web 2.0
2:18 What is Web 3.0 and what’s its vision
5:31 As a business owner, how do the web3 updates affect you
For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit
Check us out on our socials!
Facebook – https://www.facebook.com/BasicBananas/
Instagram – http://instagram.com/BasicBananas
LinkedIn – https://www.linkedin.com/company/basicbananas
Pinterest – https://www.pinterest.com/basicbananas/
The post The Evolution of Web3 Marketing. What is Web3 Marketing? first appeared on Basic Bananas.
Should you write your own book? A question we get asked so often by brilliant business owners. The answer is not really ‘one size fits all’, but luckily we have an amazing author in our Clever Bunch community – Sue Kennedy, the founder of Author Academy. We asked Sue if she could share some of her insights on this show with you and she said yes!
In this episode, you’ll discover
- How to get started with writing your own book.
- How to figure out your chapter outline.
- How to deal with writer’s block.
- The whole book process is explained from start to finish.
Happy listening!
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 04: How writing a book can be both beneficial and therapeutic at the same time first appeared on Basic Bananas.
Innovation must be a part of every business strategy. In this episode, Christina Gerakiteys, renowned innovation strategist and the founder of UtopiaX and IdeaSparx shares her insights on how to make innovation a part of everyday business.
You’ll discover…
- The two questions you must continue to ask yourself in business.
- The importance of ‘colliding’ and where to ‘collide’.
- Where to find inspiration daily.
To connect with Christina, please find her on Linkedin or visit UtopiaX.
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Happy Listening!
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 03: How to stay innovative in 2023 and be excited about the future first appeared on Basic Bananas.
In this episode, Christo talks about how to use artificial intelligence—specifically Open AI’s blockbuster chatbot, ChatGPT, as your newest marketing assistant.
0:00 What is ChatGPT
0:45 How to communicate with ChatGPT to get the most out of it
3:00 Keeping things in the same thread
For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit
Check us out on our socials!
Facebook – https://www.facebook.com/BasicBananas/
Instagram – http://instagram.com/BasicBananas
LinkedIn – https://www.linkedin.com/company/basicbananas
Pinterest – https://www.pinterest.com/basicbananas/
The post Using AI As Your Marketing Assistant first appeared on Basic Bananas.
Ed Bodkin from Video Skills Training has been in film and production for decades. He’s now focusing on assisting others to create their own in-house professional video content through his workshops.
In this episode, Ed talks through 5 steps which you can implement to create professional video content for yourself.
You will discover 5 steps to creating professional video content including what’s needed for…
- Pre-production
- Equipment
- Production
- Post-production
- How to best share your video content
Ed also mentions Storyteller Tactics cards which are a handy resource to help you create engaging stories for your videos.
Learn more about Video Skills Training at https://www.videoskills.com.au
Envato Elements – https://1.envato.market/Aog9Vx
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Happy Listening!
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 02: 5 Steps to Creating Professional Video Content with Ed Bodkin first appeared on Basic Bananas.
Check Weight mobile caravan weighing was created by Jeff DeAth when his trip around Australia was cut short. He had always struggled with his caravan weights and realised many other people had the same challenge. Fast forward only 3 years and he’s already sold his first franchise with more in the pipeline.
In this episode, you’ll discover…
- How a business idea was born
- How Jeff sold his first franchise without spending a cent on advertising
- The 3 key areas of business Jeff has focussed on to systemise and grow quickly
Learn more about Check Weight at: https://checkweight.com.au
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Happy Listening!
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S13 EPISODE 01: How a Successful Business Came from a Failed Trip Around Australia first appeared on Basic Bananas.
In this follow-up episode from last month’s hacking incident, Christo gives a quick update plus a couple of useful tips from this experience.
Highlights:
0:00 What’s happened since…
0:47 Tip #1: Avoid having multiple payment methods
1:59 Tip #2: Don’t wait for Facebook to reactivate your account
For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit
Check us out on our socials!
Facebook – https://www.facebook.com/BasicBananas/
Instagram – http://instagram.com/BasicBananas
LinkedIn – https://www.linkedin.com/company/basicbananas
Pinterest – https://www.pinterest.com/basicbananas/
The post Your Facebook account got hacked… Now what? (Part 2) first appeared on Basic Bananas.
Self-managed super funds – we’ve got a slightly different topic to marketing for you today! In this episode, one of our business members, powerhouse woman Natalia Clack, founder of Easy Super walks us through all the ins and outs of having a self-managed super fund.
Natalia addresses questions such as:
- What are the advantages of a self-managed super fund?
- What kind of assets you can invest in, you’d be surprised!
- How to get a tax break
And more!
We trust you love this episode as much as we loved recording it. Please share it with your business buddies!
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S12 EPISODE 23: All about self-managed super funds (not as boring as it may sound!) first appeared on Basic Bananas.
Beyond the viral challenges, voiceovers, and dances, TikTok has already reached one billion monthly active users. And with the TikTok user base continuously aging up (data via Comscore), it’s safe to say that TikTok is not ‘for kids only’ anymore. In this episode, Jahan Kalantar, Sydney-based solicitor, university lecturer, and entrepreneur takes us through his Read more
The post S12 EPISODE 22: How to Scale Your Business Using TikTok first appeared on Basic Bananas.
In this episode, Franziska talks about Daniel Pink’s bestselling book, Drive, and shares three of the key motivators that we have as people, and how you can leverage them in your business. Highlights: 0:00 Understanding the key motivators 1:12 Autonomy 1:53 Mastery 2:43 Purpose What’s your key motivational driver? Share it with us. For even Read more
The post [BOOK RECOMMENDATION] Drive: The Surprising Truth About What Motivates Us by Daniel Pink first appeared on Basic Bananas.
Danny Fuentes is the founder of P & D Catering and a range of other businesses. P & D Catering has grown by 40% just in the last 12 months alone. In this episode, Christo interviews Danny about his amazing business and personal adventures. In this episode, you’ll discover… How P & D Catering generated Read more
The post S12 EPISODE 21: How P & D Catering Grew by 40% During the Pandemic first appeared on Basic Bananas.
In this episode, Franziska and Jack Daly share an open and invaluable discussion about all things sales. Highlights: 0:00 Intro 2:39 The three sins of sales management. 15:46 How to put together a sales playbook. 18:44 The four key personality types you must understand and how to connect with each of them. During the episode, Read more
The post A chat with Jack Daly, the world’s best sales trainer first appeared on Basic Bananas.
With over 30 years of sales and executive experience, Jack Daly is possibly the world’s best sales trainer. He built six companies into national firms, two of which he subsequently sold to the Wall Street firms of Salomon Brothers and First Boston. In this episode, Franziska and Jack share an open and invaluable discussion about Read more
The post S12 EPISODE 20: A chat with Jack Daly, the world’s best sales trainer first appeared on Basic Bananas.
In this episode, Christo shares a recent frustrating experience with our Facebook ads account, as well as some tips on what to do should it ever happen to you (hopefully never!). Highlights: 0:00 The back story… 1:11 One of the big lessons… 2:59 On the bright side… For even more EPIC marketing resources go to: https://www.basicbananas.com Read more
The post Your Facebook account got hacked… Now what? first appeared on Basic Bananas.
In this episode, Franziska shares one of her favourite pieces of advice for business owners. Highlights: 0:00 An introduction to one of our favourite proverbs 1:01 Why walking the talk is so important What’s the best business advice that you live by? Share it with us For even more EPIC marketing resources go to: https://www.basicbananas.com or Read more
The post If you want to go far, go together first appeared on Basic Bananas.
In today’s competitive market, a business needs to have both an appealing brand internally and externally in order to attract A-players, create a high-performing team, and be desirable to customers. Building engaged teams and creating a thriving culture isn’t about the free food, fancy parties or beer on tap (although that might help). It’s about Read more
The post S12 EPISODE 19: Mastering Culture – How to attract and retain a motivated and aligned team first appeared on Basic Bananas.
In this episode, Christo talks about the importance of building a brand personality. Plus, some exclusive footage of the Basic Bananas team as they share the characters they’ve loved throughout their lives. Highlights 0:00 Why is brand personality important? 0:56 Behind-the-scenes at our HQ 3:12 Virtual team favourites Who’s your favourite movie or book personality? Read more
The post The Importance of Brand Personality first appeared on Basic Bananas.
In this episode, Franziska chats with Denise Neville of TranZition™ Group to share her learnings as a business owner for over two decades. Highlights: 0:00 Intro 0:45 TranZition™ Group 3:17 The challenges 11:57 No pressure 20:33 Words of wisdom Please share your favourite key learning with us below. For even more EPIC marketing resources go Read more
The post [ENTREPRENEUR SPOTLIGHT] Denise Neville: 20 Years of Business Wisdom first appeared on Basic Bananas.
Paolo Ianigro is the founder of Pasta Gallery. He has grown the business and is loving the process. In this episode, Christo interviews Paolo about his remarkable business journey. In this episode, you’ll discover… How Pasta Gallery has more than doubled sales In 12 months Why fun is an important part of business How Paolo Read more
The post S12 EPISODE 18: How Pasta Gallery More than Doubled Sales in 12 Months first appeared on Basic Bananas.
In this episode, Franziska shares a very practical tip we all love to do at Basic Bananas HQ. Watch this short clip and find out how you can enhance your #focus too! Highlights: 0:00 Intro 0:22 How to get super focused 0:44 The #Mozart effect What type of #music are you listening to? Share your Read more
The post The One Productivity Hack That Might Just Change Your Output first appeared on Basic Bananas.
In this episode, Christo shares some straightforward marketing hacks to help you get found by more potential customers. In this episode, you’ll discover… How to use Google Reviews be seen in more search results How to collect more Google Reviews How to respond to Google Reviews in a way that gets you seen by more Read more
The post S12 EPISODE 17: 3 ways to improve your SEO with Google Reviews first appeared on Basic Bananas.
In this episode, Christo interviews the Basic Bananas Team to find out what they do for fun every single week and shares the value of having fun in your business. Highlights: 0:00 Intro 0:17 Why is fun important? 0:39 Team Australia defines fun 1:33 Responses from the Virtual Team What’s one thing you do for Read more
The post Why is fun important? first appeared on Basic Bananas.
Social media marketing is still incredibly powerful, yet also somewhat confusing for many business owners. What channels should you be using? What type of content could you be sharing? How often should you post? In this episode, Christian Stevens of Shore Financial reveals the best social media strategies that have helped him to become ‘Broker Read more
The post S12 EPISODE 16: Practical Social Media Strategies from Australia’s #1 Broker first appeared on Basic Bananas.
In another installment of Entrepreneur Spotlight, we feature Trade Guardian’s Co-Founder, Kristin Miller. Sharing the “virtual room” with Franziska, Kristin spills her business secrets, tips, and how she thrives on learning something new. Highlights: 0:00 Intro 1:02 What is Trade Guardian? 2:14 The starting point 6:36 Kristin’s work-life balance strategy 8:55 The Blast Off Workshop Read more
The post [ENTREPRENEUR SPOTLIGHT] Kristin Miller: Thrive on Learning Something New first appeared on Basic Bananas.
In this episode, Franziska shares a little ninja hack about how journaling can be a very powerful tool in your business. Highlights 0:00 Intro 0:48 Go digital or stay old school 1:36 Julia’s pen and paper approach 2:06 Rosie’s two cents 2:16 Christo’s cameo What’s your favourite way of ‘thinking out’ a challenge? We’d love Read more
The post The Power of Journaling first appeared on Basic Bananas.
Franziska puts the spotlight on the one and only, Karla Armas of Nordic Fusion, who’s nothing short of passion when it comes to curating Scandinavian products and design. Watch the interview to find out more about Karla’s exciting journey and what it’s like to run a business during these challenging times. Highlights: 0:00 Intro 1:05 Read more
The post [Entrepreneur Spotlight] Karla Armas: Inspiring Creativity & Courage Amidst Uncertain Times first appeared on Basic Bananas.
Please meet courageous, brilliant and clever businesswoman Karla Armas, owner and managing director of Nordic Fusion, a retailer on a mission to inspire creativity by curating extraordinary Scandinavian homewares and gifts. Karla and her team have worked hard on growing an amazing retail and ecommerce business even through a pandemic with 30% growth during COVID! Read more
The post S12 EPISODE 15: [Entrepreneur Spotlight] How to run a successful retail + ecommerce business first appeared on Basic Bananas.
Christo’s back with another super practical tip on Search Engine Optimisation (SEO) — a way to show Google what’s important on your website. 0:00 Intro 0:20 Free traffic? YES, please! 0:37 What on earth is a Pillar Post? Need assistance with SEO or have any marketing-related questions? Get in touch with us For even more Read more
The post SEO TIP: What’s a Pillar Post? first appeared on Basic Bananas.
5 reasons to keep people subscribed and opening your emails 🔔 Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. It’s like planting seeds Read more
The post How to stop your emails going to spam first appeared on Basic Bananas.
The facts about plastic pollution are incredibly disheartening. The task at hand seems huge. Yet, there is something we can all do. Join us in a discussion about how to make your business more sustainable and avoid the use of single-use plastics. Also, check out the great movement Plastic Free July and join in! Every Read more
The post S12 EPISODE 14: [Sustainability] How to go plastic free in your business first appeared on Basic Bananas.
Franziska interviews our amazing Clever Bunch alumna and Genius Bunch member, Ana Lovera, founder of Ana Lovera & Co., in this special half-hour episode. Ana shares her formula to push through challenging times and answers her favourite questions pertaining to growing a successful supply chain consultancy and a recognisable personal brand. Highlights: 0:00 Intro 1:09 Read more
The post [ENTREPRENEUR SPOTLIGHT] Wisdom from a Heart-Centred Business Owner first appeared on Basic Bananas.
In this video tip, Christo’s back with practical ways to reduce stress. He also goes around to interview the team at Basic Bananas HQ to share their own awesome ways to de-stress. Highlights: 0:00 Intro 0:18 How does Liesl de-stress? 0:41 A quick tip from Tom 0:50 Two tips from Julia 1:10 Franziska’s secret 1:23 Read more
The post Tips to Reduce Stress first appeared on Basic Bananas.
Please meet one of our incredible members, heart-centred entrepreneur Ana Lovera. In this chat, we discuss some of Ana’s favourite questions that have helped her grow a successful supply chain consultancy and recognisable personal brand. Continuously ask yourself high-quality questions such as: Who are my clients? What do they need (I can help with)? How Read more
The post S12 EPISODE 13: [Entrepreneur Spotlight] Wisdom from a heart-centred business owner first appeared on Basic Bananas.
Do you guys want to hear a ninja hack? Based on our experience, some businesses are not leveraging an effective referral strategy. In this episode, Franziska shares a very practical referral system that we use in our Clever Bunch program. Highlights: 0:00 Clever Bunch behind-the-scenes 0:50 Underutilised referral strategy 1:30 ‘This is how we work’ Read more
The post Referral System Ninja Hack first appeared on Basic Bananas.
Is email marketing dead? Far from it! Email marketing is very much alive if done right! Here are some strategies to help you get a much higher return from your email marketing efforts. In this episode, you’ll discover… 3 ways to grab attention with your subject line The simple little secret that keeps people subscribed Read more
The post S12 EPISODE 12: The best email marketing tactics in 2022 first appeared on Basic Bananas.
Franziska’s here to treat us with a very practical marketing tip AND a quick tour around the super beautiful village of Seulo. Highlights: 0:00 Hello from Sardinia! 0:22 Blue Zones 0:52 Reasons why people in Sardinia live the longest 2:41 Marketing tip: Personalise and humanise your marketing 3:39 Practical examples 4:45 Seulo Village tour 6:46 Read more
The post Humanise Your Marketing – from Sardinia first appeared on Basic Bananas.
Your email database is the future of your business. Christo Hall shares the importance of having a database and the process to grow your database. In this episode, you’ll discover… How to structure your website to get more sales and leads How to position your opt in to grow your database more rapidly How to Read more
The post S12 EPISODE 11: How to Grow Your Database first appeared on Basic Bananas.
Are you all set for the End of financial year (EOFY)? What are the things that you need to consider? Christo’s here with a quick tip for all business owners. Highlights: 0:00 Intro 0:40 Spend to save 1:10 It’s time to reassess Got more questions? Get in touch with us. For even more EPIC marketing Read more
The post How to finish EOFY Strong first appeared on Basic Bananas.
Estimated reading time: 3 minutes, 22 seconds (Pique Your Pinterest) What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009), Pinterest is dubbed as an “image sharing and social media service” which allows users to save images, animated GIFs and videos Read more
The post Pique Your (P)interest | A Quick Guide to Pinterest Marketing Strategy first appeared on Basic Bananas.
It takes courage to start your own business and even more so to invest in your business growth! Please meet Tamara, the brilliant founder of Studio Tamara, one of our Clever Bunch graduates who went from starting her own business and quitting a freelance job to working in her business full time within less than Read more
The post S12 EPISODE 10: [Entrepreneur Spotlight] From part-time start up to thriving business in less than 12 months first appeared on Basic Bananas.
In this episode, Christo’s back with a quick tip explaining your biggest marketing problem and how to solve it. Highlights: 0:00 Intro 0:20 The biggest challenge 1:36 The reality is… 2:56 The Blast Off Marketing Workshop Are you in Brisbane? Join us in our upcoming face-to-face workshop on June 13th, 2022! https://www.basicbananas.com/blastoff For even more Read more
The post How to Solve Your Biggest Marketing Problem first appeared on Basic Bananas.
Everyone can find more profit in their business and who wouldn’t love to know some tried and tested strategies to generate more with very little extra effort. Kevin Bees shares ways for you to generate more profit immediately. In this episode, you’ll discover… 7 ways to find and generate more profit in your business. The Read more
The post S12 EPISODE 9: How to stop leaking profits first appeared on Basic Bananas.
No, this isn’t a Zoom background, Christo’s in Fiji for real! And he’s there to share the quickest way to get cash into your business. Highlights: 0:00 Intro 0:24 The quickest way to get $$$ 1:01 To keep the cash flowing in… Need help with your reactivation campaigns? Chat with us! For even more EPIC Read more
The post How do I get quick cash into my business? first appeared on Basic Bananas.
Fresh from filming a masterclass for a business channel, Franziska sheds some light to the question, “What marketing budget should I spend?” Highlights: 0:00 Introduction 0:25 The long answer 1:08 The short answer Do you feel that your marketing budget is affecting your expected results? Let’s talk. For even more EPIC marketing resources go to: https://www.basicbananas.com Read more
The post How much should I spend on marketing? first appeared on Basic Bananas.
Business is a team sport! Or in the words of one of our favourite African proverbs: “If you want to go fast, go alone, if you want to go far, go together.” Scaling your business through collaborations is incredibly effective. In this episode, we are discussing how to go about collaborating with the fabulous Lisa Read more
The post S12 EPISODE 8: How to scale through collaborations with Lisa Sweeney first appeared on Basic Bananas.
In this episode, Franziska answers the question: does your business need a dot-com URL, or can you use another URL? Highlights: 0:00 Intro 0:43 The Answer 1:43 Why “.com” is preferable 2:22 Other things to consider… 3:51 What are the options if “.com” is already taken 6:59 Long story short… Are you in a pickle Read more
The post Do I need a .com domain for my business? | How to choose the right domain extension for your business first appeared on Basic Bananas.
The last two years have pushed many business owners to change their offerings to survive the rapid change in consumer behaviour. For some, there has been a huge opportunity to digitize their knowledge and add an additional revenue stream to their businesses. In this episode, you’ll discover… The exact steps to turning your knowledge into Read more
The post S12 EPISODE 7: How to turn your knowledge into products first appeared on Basic Bananas.
In this episode, Christo clarifies Apple’s latest update (iOS 15) when it comes to email marketing and how it may impact mass email campaigns. Highlights 0:00 Introduction 0:36 iOS update: What happened? 1:54 Adjusting your database triggers 2:24 Why it’s not the end of the world 3:09 The big lesson is… For even more EPIC Read more
The post Apple’s New Mail Privacy Protection: What does it mean for your email marketing strategies? first appeared on Basic Bananas.
In this episode, Franziska shares a little ninja hack – how you can get into somebody’s pants (metaphorically of course) and how this can be very useful in the business world. It’s all about the personal touch (no pun intended:-)). Highlights: 0:28 The back story 1:26 What is Bonjoro? 2:10 The power of using a Read more
The post Little ninja hack: How to ‘get into somebody’s pants’ (metaphorically!) first appeared on Basic Bananas.
What’s one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset principles with you. In this episode, you’ll discover… The importance of raising your own standard. What to Read more
The post S12 EPISODE 6: [Special edition] Mindset & Success Tips with Franziska & Christo Part 2 first appeared on Basic Bananas.
After two looooong years, Franziska and Julia finally head to their first big in person keynote post lockdowns! Watch this episode for some exclusive behind the scenes footage and a little golden nugget from Julia (spoiler alert: it’s psychological, but not exactly a psychological thriller). Highlights: 0:28 BTS: Speaking gig prep 0:45 Collective consciousness 1:16 Read more
The post Brand Strategy: How to Use the Twelve Brand Archetypes by Carl Jung in Your Business first appeared on Basic Bananas.
What’s one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset principles with you. In this episode, you’ll discover… ‘Who the f*** is Bronco?’ The mindset principle most Read more
The post S12 EPISODE 5: [Special edition] Mindset & Success Tips with Franziska & Christo Part 1 first appeared on Basic Bananas.
How many scheduling tools have you used that simply didn’t do the job for you? Christo is back with a hot tech recommendation to make your calendar bookings and meeting requests a lot more efficient and hassle-free. Highlights: 0:00 Intro 0:46 What is TidyCal 1:27 Why TidyCal 2:45 Time Saving Tip Want this cool tool Read more
The post [Tech Recommendation] How to Book Meetings Faster with TidyCal first appeared on Basic Bananas.
In the final installment of this 4-part series, Franziska walks us through activating the culture code and principles across the business. Highlights: 0:00 Recap of Part 1: Culture Pulse Check 0:24 Recap of Part 2: Creating team principles, behaviours and non-behaviours 0:33 Recap of Part 3: Culture Book 0:40 Part 4: Rolling out the culture Read more
The post The Culture Matrix™ (Part 4 of 4) first appeared on Basic Bananas.
In the third episode of this 4-part series, Franziska shares how to put together a Culture Book, including a special sneak peek of the Basic Bananas Culture Book for a little bit of inspiration. Highlights: 0:00 Recap of Part 1 0:23 Recap of Part 2 0:31 Part 3: Putting together a Culture Book 1:01 BTS: Read more
The post The Culture Matrix™ (Part 3 of 4) first appeared on Basic Bananas.
Social media is not going away and when using socials to market your business, you want to maximise your returns in the shortest amount of time. Usually, we focus on grabbing people’s attention and building trust with them to then drive them off the platform. You’ll discover… How to approach social media from analytical and Read more
The post S12 EPISODE 4: Social Media for Business first appeared on Basic Bananas.
In the second episode of this 4-part series, Franziska explains how to review the Culture Pulse Check results from your team in order to come up with a set of principles, behaviours and non-behaviours that are all in line with your brand strategy for your business. Highlights: 0:00 Recap of Part 1 0:32 Reviewing your Read more
The post The Culture Matrix™ (Part 2 of 4) first appeared on Basic Bananas.
In this first episode of a 4-part series, Franziska shares 10 questions you could ask your team in order to help you understand where your culture is at the moment. Highlights 0:00 Intro 0:31 Why culture matters 1:16 The Culture Code 2:04 Culture Health Check 2:22 The 10 Questions 4:53 Preview of Part 2 For Read more
The post The Culture Matrix™ (Part 1 of 4) first appeared on Basic Bananas.
Working mums and mums-to-be, this one is for you! Do you often feel like you’ve got so much on your plate and you just don’t know how to fit it all in? Or are you expecting and wondering what work will look like after you have a baby? In this special episode, our co-founder Franziska Read more
The post S12 EPISODE 3: Special edition – An intimate conversation with Aga & Franziska about juggling business, work & babies first appeared on Basic Bananas.
In this episode, Christo shares the answer to a common question that keeps coming up: How do I get higher returns from my marketing spend? Highlights: 0:00 Intro 0:18 A little shift on your thinking 0:35 How to make marketing work better 1:01 What happens after the sale? 1:15 Upselling Tactics 2:39 Ask for referrals Read more
The post How to Get Higher Returns from Marketing Spend first appeared on Basic Bananas.
One of the most confusing things about marketing is trying to work out if it’s actually working or not. Many business owners don’t really know if their marketing is working or not, which leads to a lot of wasted time and money, or even worse; it can lead to doing nothing. In this episode, Christo Read more
The post S12 EPISODE 2: How to Track Your Marketing first appeared on Basic Bananas.
One of the key elements of a really good brand strategy is to have a compelling and meaningful purpose statement for your business. Whether you already have a great purpose statement, need a refresh, or just starting from scratch, Franziska’s here to break it down for you. Highlights 0:00 Intro 0:48 Why is it important? Read more
The post How to Write an Effective Purpose Statement first appeared on Basic Bananas.
Sales Tip Alert! Christo’s back with another useful tip for business owners who cringe whenever it’s time to “sell”. Highlights 0:00 Intro 0:17 “I don’t want to be a salesperson” 0:50 The reason we get annoyed by sales people 1:15 How to become a better salesperson 1:33 A tip for team members Got more sales Read more
The post Selling for Non-Sellers first appeared on Basic Bananas.
Are you excited for this year? In this episode, our co-founder Franziska Iseli takes you through the five phases to kick off the year in style and get yourself motivated and excited. You’ll discover… The five phases every business owner should go through to have an epic year ahead How to stay motivated even when Read more
The post S12 EPISODE 1: Bring on 2022 – How to make this year an amazing one, with a clever plan and a bucket load of motivation first appeared on Basic Bananas.
How do you attract the best talent and keep the A-players? In this episode, Franziska highlights the connection between a job posting and marketing your business to make sure your advertised position stands out to potential applicants. 0:00 Intro 0:30 A great job ad is all about marketing 0:57 The Great Resignation 2:14 Creating a Read more
The post How to Write a Great Job Ad To Attract The Best Talent first appeared on Basic Bananas.
In this episode Franziska Iseli shares her 4-part planning framework to get the most out of 2022. 1. REVIEW – Review last year Review journal, goals, notes etc. What did you learn? Write down your biggest revelations and lessons. 2. VISIONING– Creating a vivid vision Create a vivid vision in the 7 most important categories. Read more
The post S11 EPISODE 29: The 4-part epic planning framework to have the best year ahead first appeared on Basic Bananas.
The year is almost over and we thought we’d help you get ready for 2022! In this episode, Franziska shares our six-part meeting agenda that we run with our “semi-virtual” team. 0:00 Intro 1:20 Run a “secret” activity 1:40 Review and celebrate 2021 2:10 Keep, Stop, Start 2:50 The Planning Session 3:45 Vision for 2022 Read more
The post SNEAK PEEK: Our Planning Session for 2022 first appeared on Basic Bananas.
In a small business, the most valuable resource to generate business growth is yourself. In this episode, Christo Hall discusses ways to assist with your energy and focus. In this episode, you’ll discover… How to reset your focus and get the highest impact tasks done. Ways to setup your environment to keep it feeling fresh. Read more
The post S11 EPISODE 28: Looking After Your Most Valuable Marketing Resource …YOU first appeared on Basic Bananas.
Are you often distracted? Do you tend to procrastinate? Is your inbox a real “time thief”? Having so much to do with very limited time every single day, Christo shares a few easy-to-implement tips on how to be more efficient with your time. Highlights 0:00 Intro 0:28 Stop checking emails over and over 0:58 Turn Read more
The post Saving Time Like A Pro first appeared on Basic Bananas.
How do you finish your meetings? If you’re looking for a way to effectively sum up what’s been discussed, you might find Franziska’s favourite question to ask at the end of meetings super useful! Highlights: 0:00 Intro 0:15 Motivational Message 0:32 A great question to ask at the end of meetings 0:49 The rationale 1:03 Read more
The post End Your Meetings With This Question first appeared on Basic Bananas.
What’s sustainability? And how can we be more sustainable as business owners and leaders? In this episode, our co-founder Franziska Iseli shares her thoughts on sustainability including some of her very own sustainable practices. In this episode, you’ll discover… How to take advantage of the 80/20 rule when it comes to sustainability. Ten easy things Read more
The post S11 EPISODE 27: How to be more sustainable in your business and personal life first appeared on Basic Bananas.
Want in on a secret on how to complete the tasks that are going to propel your business forward every single day? In this video tip, Christo shares a secret that lies within observing your energy levels throughout the day, enabling you to focus on your most important tasks. Highlights: 0:00 Intro 0:26 What are Read more
The post A Simple Hack to Crush Your High Impact Tasks first appeared on Basic Bananas.
In this episode, Franziska shares her insights on using a tiered pricing model to reach a wider audience. Generally used by software companies, watch this video to discover how it can also be applied to any other business. Highlights 0:00 Intro 0:44 Why tiered pricing? 1:12 Example #1: SaaS (Software as a Service) company 1:41 Read more
The post Tiered Pricing | A quick guide to pricing right first appeared on Basic Bananas.
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. At Basic Bananas and The Business Hood, we often help our clients in setting up email funnels, customising opt-ins and designing newsletters. So we Read more
The post How to Choose The Best Email Marketing Software For Your Business first appeared on Basic Bananas.
Please meet Clare Sheng from The Fitting Room on Edward, Brisbane’s finest clothing alterations studio. Clare grew up around clothes but took a professional detour to pharmacy before joining her mother’s clothing alterations service in 2011. Over the last decade, Clare and her mum have grown the studio into the largest independent alterations tailor in Read more
The post S11 EPISODE 26: [Entrepreneurs in the spotlight] – How to deal with imposter syndrome, a smart blogging strategy and how to lead leaders first appeared on Basic Bananas.
As the pandemic onslaught continues to generate strings of issues for all sectors, the latest research shows that half of the businesses in Australia are experiencing a skills shortage right now. In this episode, Christo shares a way to overcome this problem by creating an amazing brand culture and having something tangible, such as a Read more
The post The Culture Book | Counteracting the Skills Shortage Problem first appeared on Basic Bananas.
When things in your business or in life get a little bit crazy, are you able to stay calm? In this episode, Franziska shares her personal strategy on how she stays relaxed and keeps stress to a minimum. Highlights: 0:00 Intro 0:53 Step 1 – Get clarity on what you want to achieve 1:34 Step Read more
The post The 5-Step Model to Deal with Overwhelm first appeared on Basic Bananas.
Linkedin strategies part 2 with our dear friend Anne Miles is back! Make sure to also check out part 1 if you haven’t already. In this episode, you’ll discover… What type of content works well on Linkedin. How often and when to post content on Linkedin to get the biggest return on investment. The best Read more
The post S11 EPISODE 25: [Linkedin Strategies Part 2] The best Linkedin content strategies and technology first appeared on Basic Bananas.
Happy Halloween! Is your LinkedIn inbox filled with treats or just tricks? Fear not! Franziska’s here with all the goodies — sharing her insights on using the platform’s messaging tool to ‘build relationships’ and not just for ‘quick sells’, this episode is packed with surefire ways to keep things professional, but personal. Highlights: 0:00 Welcome Read more
The post How To Get LinkedIn Messaging Right first appeared on Basic Bananas.
Are you working with a team? Planning to work with a team? Or are you working by yourself? It. Doesn’t. Really. Matter. In this video, Christo shares the planning template we use at Basic Bananas HQ every quarter to make sure we hit our top goals, and it’s perfect for teams or solo players. Watch Read more
The post Quarterly Planning first appeared on Basic Bananas.
Linkedin is such a powerhouse tool for business owners. In this episode, we’ve invited Anne Miles, one of the best Linkedin strategists to share her knowledge with you. We are so excited to have her. In this episode, you’ll discover… How to optimise your Linkedin profile with 4 practical tips. How to find the best Read more
The post S11 EPISODE 24: [Linkedin Strategies Part 1] What NOT to do with Linkedin messaging first appeared on Basic Bananas.
To rebrand, or not to rebrand, that is the question. If you feel like your brand is lacking a bit of sparkle, it might be time for a refresh. Here’s a quick tip on how to work out if a rebrand is just what you need. Highlights: 0:37 The key reason for a rebrand 1:35 Read more
The post Should I Rebrand? first appeared on Basic Bananas.
Christo’s back with 3 easy to implement tips for your checkout pages that can help more customers towards a sale. Perhaps you can thank him with a bar of chocolate later? Highlights: What is “cart abandonment”? 0:22 A simple change you can do on your checkout page 1:15 Adding Security Icons 1:57 What’s your favourite Read more
The post Increase Conversions on Checkout Forms Online first appeared on Basic Bananas.
If you would like to improve sales and get higher returns for your efforts in marketing and sales conversations, then this episode will be super valuable. This episode will assist you to gain greater clarity when it comes to your customer journey and how to make sure it’s clear on all touchpoints. In this episode Read more
The post S11 EPISODE 23: How to Generate More Sales with Clear Entry Points first appeared on Basic Bananas.
In this episode, Franziska shares the one thing that struck her the most from her recent interview with world-famous ethnologist and conservationist, Dr. Jane Goodall. Highlights The two types of leaders 0:57 Leading with kindness 1:43 A great activity you can do 1:53 For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at Read more
The post Franziska’s question to Dr Jane Goodall first appeared on Basic Bananas.
In this episode, Christo shares a practical tip on how to reduce procrastination and tick more tasks off your list. Highlights: How to create a clean slate 0:51 Book yourself a holiday 1:17 Look for opportunities to start fresh 1:32 Got any favourite productivity tricks? Share it with us! For even more EPIC marketing resources Read more
The post Productivity Tip: Creating a Clean Slate first appeared on Basic Bananas.
How do the most successful business owners make some of their biggest and most courageous decisions? They tap into their intuition. In fact, intuition is one of our most powerful tools. And the good news is that we all have it. In this episode, you’ll discover… Why intuition can be your most powerful ally. What Read more
The post S11 EPISODE 22: The #1 tool every successful business owner uses and how you can too first appeared on Basic Bananas.
Fresh off the latest projects at our branding agency, The Business Hood, Franziska talks about the power of rethinking the positioning of your business. Highlights: Where to start when it comes to positioning your business 0:39 Awesome examples of brands who nailed their positioning 1:03 What is your focus? 2:04 For even more EPIC marketing Read more
The post What Problem Are You Solving? first appeared on Basic Bananas.
In this episode, Christo attempts to answer one of the lingering questions in our minds, “Are Google and Apple really listening to you?” Highlights: The Earplugs Story 0:17 Facebook and Instagram targeting 1:12 Lookalike audiences 2:12 What Google tracks 3:03 Got any “freaky stories” of when you’re sure that Google or Apple has been listening? Read more
The post Are Apple and Google Really Listening? first appeared on Basic Bananas.
As business owners and marketers, one of the biggest challenges to constantly overcome is procrastination. We are usually the most valuable resource in our own businesses, so we need to make sure we complete the highest impacts tasks. We need to put ourselves to good use to ensure the most valuable resource (us) is not Read more
The post S11 EPISODE 21: How to Stop Procrastinating first appeared on Basic Bananas.
Franziska’s back in this myth-busting episode to share five common misconceptions about social media and how to overcome them. Highlights: Myth #1 You need to use as many social media channels as possible 00:34 Myth #2 Don’t stalk people 1:36 Myth #3 Publish content daily 2:58 Myth #4 You need a big audience 3:46 Myth Read more
The post Five Social Media Myths first appeared on Basic Bananas.
In this episode, Christo shares some insights around the different levels business owners move through whilst building a business and ultimately, achieving success. Highlights: Level 1: The “Exciting” Part 0:21 Level 2: The Reality 0:34 Level 3: Breaking Point 0:59 Level 4: Known Success 1:46 Level 5: Making an Impact & Giving Back 2:21 Are Read more
The post The Different Levels of Success first appeared on Basic Bananas.
At different levels of business success, we will all face different challenges. In this episode, Christo discusses the different levels of success he sees business owners go through as they grow a successful business. You will discover the following levels of business success and why the challenging times are your greatest gift: Level 1) Optimism Read more
The post S11 EPISODE 20: Different Levels of Business Success first appeared on Basic Bananas.
Are you confident you’re charging enough for what you offer? In this episode, Franziska reveals some split testing results of different pricing and price points. Find out… …how to figure out pricing if you’re offering smaller-priced items 3:28 …what to do if you’re in a higher-end market 4:34 …what is Money Psychology? 5:11 How’s your Read more
The post Are you charging enough? first appeared on Basic Bananas.
As a general rule, confused customers don’t buy. In this episode, Christo shares the importance of having a clear entry product or call to action on your homepage. Highlights: Confusion ≠ sales 0:25 The benefits of an entry-level product 1:06 What’s the number one pathway for new prospective customers to take? Need help in getting Read more
The post How To Increase Conversions On Your Website With This Simple Strategy first appeared on Basic Bananas.
There is a lot to think about when it comes to deciding how much you want to charge for your products or services. For business owners, it can be tricky to find a healthy medium between being competitive and making sure you’re generating profit. In this episode, Christo shares 11 important strategies to assist you Read more
The post S11 EPISODE 19: 11 ideas to help set the prices of products and services first appeared on Basic Bananas.
There is a lot to think about when it comes to deciding how much you want to charge for your products or services. For business owners, it can be tricky to find a healthy medium between being competitive and making sure you’re generating profit. Plus there’s a lot you need to consider when deciding on Read more
The post 10 ideas to help set the prices of your products and services first appeared on Basic Bananas.
In this episode, Franziska thinks out loud about what message she’d put up on a big billboard. Highlights: Always respond with kindness 0:48 Embracing courage 1:48 What does courage mean? 1:58 What would you put on a billboard? Share your messages below For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the Read more
The post What’s your billboard message? first appeared on Basic Bananas.
In this episode, Franziska’s back with a very timely ‘mindset tip’ and shares four ways to deal with negative thoughts and how to attract positivity. Highlights: Stopping the negative spiral 1:52 The power of breath 2:07 Noticing good things 2:32 Repeat 3:28 Feeling stuck in a negative spiral with your business? We’re here for you Read more
The post How to reverse the spiral of negative first appeared on Basic Bananas.
Please meet Cheryl Fafeita, the founder of Beau Gordon Hair, a stylish hair salon. Cheryl shares how she moved to a new country and in less than 3 years built her salon from zero connections and customers to a thriving business. In this episode, you’ll discover… How to do grassroot marketing to gain initial traction. Read more
The post S11 EPISODE 18: [Entrepreneur Spotlight] The power of digital marketing and automation first appeared on Basic Bananas.
How many ingredients do you need to bake a cake? In this episode, Christo highlights social media as an important “ingredient” of your marketing strategy – but what ingredients make the rest of the cake? Highlights: Why focusing only on top of the funnel activities is a waste of money [1:35] Strategies to help you Read more
The post Is Social Media the Answer to All of My Marketing Problems? first appeared on Basic Bananas.
When it comes to marketing, putting all your eggs in one basket isn’t a good idea. In this episode, Franziska emphasizes the importance of diversifying your marketing tactics for steady cashflow. Highlights: Why relying on only one or two marketing channels is risky business [0:31] A practical example on how diversifying your strategies can transform Read more
The post Diversifying Your Marketing first appeared on Basic Bananas.
Having worked with so many business owners over the years, we’ve recognised that there’s a lot of fear when it comes to raising prices for product and service offerings. If you’re uncertain about raising your prices and feel like you should be charging more than you currently are, then this episode will be gold for Read more
The post S11 EPISODE 17: How to overcome the fear of raising your prices first appeared on Basic Bananas.
SALES TIP ALERT In this episode, Christo shares 3 quick-fire ways to sell more products. Recap: Limit your products [0:17] Highlight the best seller and the most lucrative product [0:34] *Show proof [1:16] Do you enjoy making these changes? Chat with us For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the Read more
The post 3 Ideas to Sell More Products first appeared on Basic Bananas.
Want to find out what makes a really great lead magnet? A lead magnet, or what we call “a first date,” or “lead capture,” has the purpose of moving prospects into your own marketing ecosystem. In this episode, Franziska shares some quick tips on how to make your lead magnet super attractive to your ideal Read more
The post 4 Things To Consider When Creating a Lead Magnet first appeared on Basic Bananas.
Please meet Denise & Trevor Neville the founders of Tranzition Group, a recruitment and career consultancy for the biotech and healthcare sector. In this episode, you‘ll discover… How to automate a part of your marketing. The importance of specific wording when it comes to your lead funnels. What‘s working in social media land right Read more
The post S11 EPISODE 16: [Entrepreneur Spotlight] How consistent action leads to momentum and business growth first appeared on Basic Bananas.
So many business owners are looking to outsource their marketing but often end up disappointed with seeing such little return after forking out so much money to someone else. And then what? In this episode, Christo shares why it‘s crucial that business owners understand marketing before hiring someone to execute their strategies. Highlights: Read more
The post Do You Know Someone That Can Just Do The Marketing For Me? first appeared on Basic Bananas.
Hey Business Ninjas! It‘s Monday, and Franziska is back with a different kind of Basic Bananas TV tip. Find out which type of business owner you are and what this means for your business growth. Highlights: Playing the waiting game [0:37] Accelerating change [1:09] What you can do/learn [2:49] Have you thought about which Read more
The post Find Out Which Type Of Business Owner You Are first appeared on Basic Bananas.
Many business owners feel defeated because they‘re not getting the results they want from their marketing. The reason why this happens for a lot of businesses is because they expect their marketing activities to immediately turn into sales. Unfortunately, this rarely happens. In this episode, Christo sheds some light on why we won‘t always Read more
The post Why “Marketing” Doesn‘t Work first appeared on Basic Bananas.
There have been a lot of changes over the past year and one of them is that people have started working from home more. As business owners, you also have access to a much larger pool of talent if they are able to work remotely. But how do you build an amazing remote team? Read more
The post S11 EPISODE 15: How to grow a happy team in a remote world first appeared on Basic Bananas.
Relying on only one marketing channel can be risky business! If that one marketing strategy doesn‘t work anymore, the business is going to have a really tough time attracting new customers which can be scary! In this episode, Franziska shares one of the most important questions every business owner should ask themselves to choose the Read more
The post The Most Important Question to Diversify Your Marketing first appeared on Basic Bananas.
Stuck on content ideas for your website? If you‘re in need of a simple and speedier way to generate interesting and engaging content for your business, this video tip is for you! In this Basic Bananas TV episode, Christo shares a simple process to continuously come up with unique content ideas for your blog, newsletter, Read more
The post The Simple and Easy Approach to Creating Awesome Content for Your Website first appeared on Basic Bananas.
There are insights, which you can learn from Google to assist you with knowing exactly what to use in your marketing material. In this episode, Christo shares why this is important and how to find this information. You‘ll discover… Why you need to know this simple and powerful strategy. Where to look in Google Read more
The post S11 EPISODE 14: How to use analytics to improve your marketing first appeared on Basic Bananas.
In this Basic Bananas TV episode, Franziska shares the things you need to know and what to do on how to run an online event that will make it more interesting and appealing to your audience. Episode highlights: [1:02] Create a set that reflects your brand [1:37] Make sure you have good sound [2:09] Read more
The post FIVE THINGS to make your Online Events UNFORGETTABLE first appeared on Basic Bananas.
As promised, here is a quick video on the latest iOS changes and what to do about them. Most importantly, don‘t panic! In this episode, our co-founder Franziska shares five (5) things you can do right now for your ad campaigns not to be impacted too heavily: Episode highlights: COMPLETE TASKS in Facebook [1:45] Read more
The post All you NEED to KNOW about the latest iOS 14.5 release – DON’T PANIC first appeared on Basic Bananas.
Many business owners are looking at social media as the magic pill to growing their businesses, only to be disappointed. Social media may not be the magic pill, however, it is a very powerful tool if used correctly. Unfortunately, there‘s a lot of conflicting and confusing information out there. In this episode, our co-founder Franziska Read more
The post S11 EPISODE 13: The six common social media untruths every business owner must know first appeared on Basic Bananas.
Are you posting but getting very little engagement? One of the secrets of the most successful social media agencies is the use of content buckets to generate more engagement on social media. In this video, Christo shares how to create your own social media content buckets: Why you need different content buckets (0:48) Make a Read more
The post Get More Engagement on SOCIAL MEDIA by Using CONTENT BUCKETS first appeared on Basic Bananas.
Without a doubt, the past year has been a very trying time for many of us. A time of uncertainties, stress, unpredictability… it was also a time that reminded us of the importance of working on our ‘mental fitness‘. In this episode our co-founder Franziska Iseli and Jason Partington, the founder of Meditation for Read more
The post S11 EPISODE 12: How to Walk the Talk as a Leader and Encourage Mental Fitness in Your Business with Franziska Iseli & Jason Partington first appeared on Basic Bananas.
As a business owner knowing the latest trends in marketing will support you in staying ahead of the game. In this episode, Franziska shares 3 #marketingtrends you must know: Be very SPECIFIC with your NICHE and OWN it (0:38) The power of PERSONALIZATION (1:44) How to provide a UNIQUE CUSTOMER EXPERIENCE (3:15) Have you Read more
The post The three MARKETING TRENDS you must know! first appeared on Basic Bananas.
Many of the mistakes business owners make when it comes to marketing are wasting a lot of money and time. And they can easily be avoided by simply having awareness of them. In this episode our co-founder Franziska Iseli shares… The eight most common mistakes business owners make. The eight principles you must have in Read more
The post S11 EPISODE 11: The 8 Principles You Must Put in Place to Stop Repeating the Same Marketing Mistakes first appeared on Basic Bananas.
In this episode, Christo Hall shares how to create an online operations manual for your business and why you need one. In this episode, you‘ll discover… Why you need to have an online operations manual. The processes to record your activities. The free platform we use for our online operations manuals. Make sure to also Read more
The post S11 EPISODE 10: Creating An Operations Manual first appeared on Basic Bananas.
What‘s up business ninjas? Here‘s a leftover Easter egg for you if your ads aren‘t working, or — even if they are working and you want to try and make them better (or ‘betterer‘ as Christo would say). The 3 things to look out for: The #RelevanceScore [0:31] Good #ClickRate ≠conversions [2:27] The Read more
The post How to Troubleshoot Facebook and Instagram Ads first appeared on Basic Bananas.
One of the most common questions we hear is “how to know when it‘s time to employ staff?” There are a few variables, which come into play in regards to hiring new staff, but based on our experience of working with hundreds of growing businesses there are a few signs which let you know it‘s Read more
The post S11 EPISODE 9: How to know when to hire staff first appeared on Basic Bananas.
A lot of business owners (and people, in general) struggle to write their own because it can be quite daunting to talk about themselves. We‘ve got something that will help you with this: The Six-Step Framework: Introduction [1:13] Your Journey [1:30] Strengths [1:46] Credibility [1:59] Something Personal [2:17] Call To Action [2:46] Want to take Read more
The post How to Write a Bio — A Six-Step Framework first appeared on Basic Bananas.
There‘s one epic, often very underestimated #marketingstrategy that can help you increase traffic to your website and rank higher on Google. Discover.. The elements to increasing your site‘s online popularity [0:46] Why it‘s worth listing your business in #OnlineDirectories [0:59] Need help getting your business listed? Reach out to our team For even Read more
The post The Most Underestimated Method to Get #FreeTraffic — Online Business Directories first appeared on Basic Bananas.
Did you know that Instagram is one of the biggest traffic sources for eCommerce businesses? Many shoppers now use Instagram for shopping inspiration. But how can you get people to find your business? In this episode, our co-founder Franziska Iseli shows you how. You‘ll discover… Eight clever ways to grow your Instagram following. The Read more
The post S11 EPISODE 8: Eight brilliant strategies to grow your Instagram first appeared on Basic Bananas.
What‘s the purpose of your homepage? And how can you get the most out of your website? In this video, Franziska gives a quick rundown of the six homepage must-haves. The 6 elements are: Lead Magnet (0:43) How can you add a ‘first date‘ to attract more leads? User Experience (1:06) What is the customer Read more
The post The 6 Most Important Elements Every Homepage Must Have first appeared on Basic Bananas.
Why do you need to create a brand personality for your business? In this video, our co-founder Christo Hall talks about the importance of brand personality and how you can leverage it across all of your communication. Episode highlights: What the heck does having a brand personality mean? [0:20] What happens when people Read more
The post Brand Personality | What is brand personality and why does it matter? first appeared on Basic Bananas.
In this episode Christo shares ideas to generate more profit in your business. In this episode, you‘ll discover… How to get some quick sales in your business without spending a fortune on marketing How to build new processes to generate a better return from sales Some key areas to uncover hidden profit with Read more
The post S11 EPISODE 7: Ideas to Generate More Profit first appeared on Basic Bananas.
EXCITING ANNOUNCEMENT! In this Basic Bananas TV episode, Franziska gives us a #sneakpeek of her latest book, Social Media for Small Business. She also shares The MAVERICK Principles outlined in chapter 3. The principles are… Ⓜomentum 1:07 â’¶udience 1:32 â“‹alue 1:56 â’ºnjoyment 2:23 Ⓡelationship 3:36 â’¾mprovement 4:28 â’¸onsistency 5:07 â“€indness 5:46 Love to join the Read more
The post The MAVERICK Principles | Social Media Marketing for Small Business first appeared on Basic Bananas.
A very common question we‘re often asked in interviews is why do some people grow their business so much faster than others? This episode explains some of the characteristics of the most successful people we work with and how they continue to ensure they keep growing. In this episode, you‘ll discover… How to get the Read more
The post S11 EPISODE 6: Why do some business owners grow their business faster than others? first appeared on Basic Bananas.
What are the key ingredients to create really strong cultures? In this week‘s Basic Bananas TV episode, Franziska is back with a #bookrecommendation and a few quick insights into how to create uber high-performing, happy teams. Key Points: 0:59 Everyone in the group talks and listens in roughly equal measures 2:16 Maintain eye contact Read more
The post The Culture Code by Daniel Coyle — How to Build a High-Performance Culture first appeared on Basic Bananas.
There are two core elements every business needs to have a solid foundation in order to avoid getting blown over in a crazy storm (aka shaky economy). In this episode, you‘ll discover… The difference between a purpose statement and a vision. The four questions to ask yourself to create a compelling and engaging statement. How Read more
The post S11 EPISODE 5: The 2 crucial core foundations every business must have first appeared on Basic Bananas.
Hello Business Ninjas! Here‘s Christo Hall with another quick & powerful tip! If you run a knowledge-based business such as a business coach, advisor or mentor, then this one‘s for you (but this will work for most service-based businesses too!) Episode highlights: Pull back on your one-to-one time with this ninja trick [0:33] Make Read more
The post HOT TIP: How To Transform Your Knowledge Into $$$ first appeared on Basic Bananas.
Are you still marketing like it‘s 1980? I mean, I like to party like it‘s 1980, but when it comes to marketing, we need to upgrade our strategies, systems and thinking. In this episode, you‘ll discover… The five key differences between old school and new school marketing The three common types of marketing approaches to Read more
The post S11 EPISODE 4: Old school vs New school marketing – What‘s working in today‘s world for business owners? first appeared on Basic Bananas.
In this Basic BananasTV episode, Franziska tackles a major challenge: Articulating your business pitch. If people don‘t understand what you do, it will be challenging for them to send you customers. Watch this video to discover: 0:15 How the Clarity Test works 1:01 If a child doesn‘t get it—what‘s next? 1:29 The value of a Read more
The post The Clarity Test – Does your message make sense? first appeared on Basic Bananas.
If you are being paid by the hour for a service you provide then this episode will be priceless for you. Christo Hall shares 7 steps to turn your knowledge into information products. Basic Bananas have made millions in sales from selling their information products worldwide and in this show, you‘ll hear how it‘s Read more
The post S11 EPISODE 3: Turn Your Knowledge Into a Product first appeared on Basic Bananas.
Most of us have made the abrupt shift to working from home due to COVID-19. Stress, back pain, and other signs of work fatigue are nothing new. Join Christo Hall as he gives a quick behind-the-scenes tour of his home office with a rating of 5 out of 5 bananas for nailing it in health, Read more
The post How To Create A Healthy Workspace first appeared on Basic Bananas.
Christo Hall interviews Peter Banki from Erotic Living about his business journey, his best ever marketing strategy, and his advice for other business owners. Please note this episode contains sexual content. In this episode, you‘ll discover a mix of business and relationship tips, including… Why it‘s so important to make friends, not customers. Strategies Read more
The post S11 EPISODE 2: [Entrepreneur Spotlight] How an events business grew by 35% in the middle of a pandemic first appeared on Basic Bananas.
In this week‘s episode, our co-founder, Franziska Iseli, shares how we go about “picking a theme” for the year. (SPOILER ALERT: this may require adding more fairy dust!) The purpose of picking a theme (0:37) Selecting a theme (0:58) The difference between a personal theme + business theme (4:50) For us, we chose Read more
The post THEME YOUR YEAR first appeared on Basic Bananas.
We are so dang excited for 2021 and to have you on the journey with us! We are committed to supporting you as much as we possibly can. This is the first episode of season 11 with Franziska Iseli & Christo Hall, the co-founders of Basic Bananas welcoming you into the new year. In this Read more
The post S11 EPISODE 1: WELCOME TO 2021 first appeared on Basic Bananas.
Happy New Year Gorgeous Humans! Franziska is back with ready-to-implement strategies to boost your sales! Because we love you! Watch this video to discover: 0:36 WHEN to remove commas “,” on prices 1:06 HOW to deal with larger payments 3:04 WHAT happens when you kick the dollar sign off menus. Found this useful? Give us Read more
The post 3 EPIC PRICING STRATEGIES TO INCREASE YOUR SALES first appeared on Basic Bananas.
Resilience, kindness, optimism are some of the things that got many of us through 2020! What a crazy rollercoaster it‘s been. I‘ve asked my team to share their favourite lesson from 2020, please find some of them below! One of my biggest 2020 reminders is that we always have a choice. We can lead with Read more
The post Our Biggest Lessons from 2020 first appeared on Basic Bananas.
We‘ve been using this framework internally with our team and externally with our members (all incredible business owners). 2020 has been tough for many and it‘s also taught us so much. We really feel like this year has shown us what we are made of and how resilient, adaptable, and resourceful (or not!) we are Read more
The post PREPARING FOR 2021 – The 4-Part Planning Framework To Nail It first appeared on Basic Bananas.
In this episode, Christo Hall shares strategies to close more sales when a prospect isn‘t ready to make a commitment to purchase. You‘ll discover… How to make sure a prospect will choose you over your competitors even if they take a long time to buy. How to advance a sales conversation to a next step, Read more
The post S10 EPISODE 47: Sales Tip Part 2 – How to Close High-Priced Sales When Someone Says “I need to think about it” first appeared on Basic Bananas.
If you don‘t want to feel like a stalker or pushy salesperson who keeps hounding a potential customer — what can you do instead? Join our co-founder Christo Hall as he explains: [1:14] what to do if somebody says, “I‘m going to think about it” [3:10] how being ‘the most generous‘ pays off Read more
The post HOW TO ADVANCE A SALE WHEN SOMEONE SAYS “I NEED TO THINK ABOUT IT” first appeared on Basic Bananas.
In this episode, Christo Hall shares a tip to close more sales without feeling like a salesperson. You‘ll discover… A natural process to ask for more sales. How to give the customer more reassurance and trust in you as a salesperson. What to do if you feel uncomfortable when asking for sales. For any person Read more
The post S10 EPISODE 46: Sales Tip Part 1 – How to Close High-Priced Sales Without Being Salesy first appeared on Basic Bananas.
Too many businesses have very complex offerings and make it too complicated for their customers to understand easily. If your customers can‘t easily understand what you are selling, they might walk away confused. And confusion NEVER. LEADS. TO. A. SALE. In this Basic Bananas TV episode, Franziska talks about how to best structure your Read more
The post HOW TO MAKE YOUR OFFERING MORE APPEALING TO YOUR AUDIENCE first appeared on Basic Bananas.
In this episode, Franziska and Camille from The Brilliant Content Agency discuss the role of content marketing in your business. You‘ll discover… The 3 key parts to creating your own content marketing plan. What to put into your copy style guide to ensure consistency across all your channels. How to map out your next twelve Read more
The post S10 EPISODE 45: Content Marketing first appeared on Basic Bananas.
How well-oiled is your marketing machine? Are you tracking your marketing effectiveness? Or do you tend to leave things up to chance? In this video our co-founder, Christo Hall walks you through this wicked-cool, uber-amazing marketing assessment; ‘The Marketing Health Check‘ to help you… keep an eye on things that are most crucial for Read more
The post The Marketing Health Check first appeared on Basic Bananas.
In this episode, Franziska takes you through a customer journey to help you revisit all of your marketing pieces. You are going to LOVE this one! A great episode to finish the year strong! You‘ll discover… How to map out your customer journey. How to rethink your positioning. The subtle ways to portray your brand Read more
The post S10 EPISODE 44: RETHINK – How strategy inspires your brand thinking first appeared on Basic Bananas.
How about a quick whine or whinge party to get the whining out of the way so you can focus on what you can control in your business instead! Over the years and especially throughout 2020, we‘ve witnessed yet again how the business owners that are focusing on what they can control, are the ones Read more
The post Perception Creates Reality – How to Take Control of What You Can first appeared on Basic Bananas.
Learn the key areas you need to continually measure to ensure your marketing is on track and heading in the right direction. For continual business growth, you should use this resource, which Christo Hall takes you through every ninety days. In this episode, you will discover… The marketing health check questions and resource to review Read more
The post S10 EPISODE 43: The Marketing Health Check first appeared on Basic Bananas.
SALES TIP ALERT In this episode, Basic Bananas Co-Founder, Christo Hall, shares a valuable sales tip from one of his VIP strategy sessions. Watch this episode to discover… A strategy to help with closing sales in a comfortable way (00:58) How to ask for a sale (01:54) What to do if you find Read more
The post How To Close High-Priced Sales (Without Being Salesy) first appeared on Basic Bananas.
Ezra Firestone is highly successful with his online businesses. In this episode, Christo and Ezra talk about ways to grow your online store and how he has made his online businesses so successful. Ezra openly shares how he continues to make his ecommerce businesses successful. In this episode, you will discover… All the steps from Read more
The post S10 EPISODE 42: Ezra Firestone – How to grow your ecommerce business first appeared on Basic Bananas.
We‘ve seen this strategy work time and time again in helping business owners achieve their revenue goals. Plus… it‘s super easy to implement! It will also allow you to build a loyal base of advocates who love interacting with your brand and ultimately help grow your bottom line. Watch Franziska explain how you Read more
The post The ONE Marketing Strategy That Will Undoubtedly GROW Your Business first appeared on Basic Bananas.
Please meet Ana Lovera, one of our members, a brilliant business coach who is supporting aspiring entrepreneurs on their journey. Born and raised in Venezuela, Ana was forced to leave her home country due to its rapidly declining social, political, and economic situation. Ana not only moved her whole family to Canada but also quit Read more
The post S10 EPISODE 41: [Entrepreneurs in the spotlight] From moving her family to a new country to setting up a brand-new business first appeared on Basic Bananas.
If you are creating content and haven‘t considered this, you may have a gaping hole in your content strategy. Have you ever asked yourself: How do I want my audience to feel when they engage with my content? No? Well, it‘s never too late! Grab a pen and start taking notes. Watch Franziska Read more
The post HOW To Create Amazing CONTENT That Will INSPIRE Your Audience To ENGAGE With YOUR BUSINESS first appeared on Basic Bananas.
Christo Hall shares how to grow your business with YouTube advertising and the latest updates from YouTube to make your online video advertising more effective. The video advertising platform has been upgraded over the years and it has a lot of amazing functionality now for small businesses to leverage. In this episode, you will discover… Read more
The post S10 EPISODE 40: YouTube Advertising – How to grow your business using video advertising with Christo Hall first appeared on Basic Bananas.
We do this handy little exercise at Basic Bananas at the start of every day, and have found works extremely well! Watch Franziska explain how doing this with your team will keep them… ✔ MORE Focused ✔ MORE Connected ✔ MORE Productive The daily huddle works whether your team are in the Read more
The post Do this ONE QUICK PRACTICE With Your Team To INCREASE PRODUCTIVITY Every Day first appeared on Basic Bananas.
Please meet the one and only fabulous Adam Bold, the founder of Points of Difference Travel & Events. With all the travel and events restrictions of late, Adam‘s business has been impacted very heavily. So… with a big smile and a ton of optimism he went on to reinvent himself and his business for the Read more
The post S10 EPISODE 39: [Entrepreneurs in the spotlight] How a business owner has reinvented himself 3 times in 5 years. first appeared on Basic Bananas.
The 4 CORE campaigns are a brilliant framework for you to grow your business leveraging digital advertising. This is part 2 of Facebook and Instagram advertising. Make sure to also tune into episode 36 to find out how to put together a social media advertising strategy using The Campaign Map. In this episode, you will Read more
The post S10 EPISODE 38: The 4 CORE advertising campaigns every business owner must have – Facebook and Instagram advertising – Part 2 first appeared on Basic Bananas.
Did you know… that a tiny change in pricing can influence customers‘ desire to buy your product or service? The magic ingredient….? Drumroll please The Precise Pricing Strategy (0:25) Find out how you can increase your sales immediately by watching Franziska explain how to implement this simple, yet highly effective tactic. Want Read more
The post This SIMPLE PRICING HACK Will INCREASE Your SALES Immediately first appeared on Basic Bananas.
Please meet Jess and Ellen, a mother-daughter duo and the founders of Bandicute, an amazing Aussie kids’ clothing label. They‘ve built a truly ‘talkaboutable‘ brand and moved their entire sales to e-commerce. In this episode, you will discover… The importance of a human approach to business. How to grow your list of prospects and customers. Read more
The post S10 EPISODE 37: [Entrepreneurs in the spotlight] How an Aussie kids’ clothing label become ‘talkaboutable‘ and moved their sales online first appeared on Basic Bananas.
Hyper-focus Clarity BIG action Grab a pen and paper and ask yourself the following questions: KEEP: What’s working in your business? STOP: What’s not working in your business? START: What should you start doing in your business? Hot Tip Ask your team for input too. Then break your actions into quarterly goals so you can Read more
The post The Simple Planning Exercise That Will Change Your Business in 2020 first appeared on Basic Bananas.
Facebook and Instagram advertising can be very effective for small businesses, yet most business owners are wasting a lot of money on campaigns that don‘t work because they don‘t have a proper ad strategy in place. In this episode, you will discover… The Campaign Map to help you create an effective social media strategy. The Read more
The post S10 EPISODE 36: The Campaign Map – How to create successful Facebook advertising campaigns first appeared on Basic Bananas.
Unproductive meetings can be very painful! Here are six things every business owner must do to make their meetings more effective: Ask who REALLY needs to be there? ALWAYS have an agenda Make them SHORTER when possible Schedule at EXACT times Be ON TIME and don‘t wait to get started Read more
The post The Six Simple Rules That Will Make Your Meetings More Productive AND Effective first appeared on Basic Bananas.
Please meet Peter Bickerton, serial entrepreneur, passionate scuba diver, generous soul, and the co-founder of Gungahlia First Aid and Supplies. His mission is to help more people and in this episode, he is doing exactly that! You will discover… Simple SEO tips to get found on the first page of Google without spending a ton Read more
The post S10 EPISODE 35: [Entrepreneurs in the spotlight] How to get your website onto the first page on Google first appeared on Basic Bananas.
“Never waste a good crisis” Winston Churchill was pretty spot on with this sentiment. Right now is a great time to rethink, refresh, and readjust your business strategy and business model. Ask yourself the following questions: Strategy: How can you compete in the marketplace? What differentiates you? What problems are you solving? Business Read more
The post How to Rethink Your Business Strategy and Business Model: The 3 Questions To Ask Yourself first appeared on Basic Bananas.
Linkedin is one of the most under-estimated and under-utilized social media networks out there. Very few people know how to truly leverage Linkedin for business. In this episode, you will discover… How to use your Linkedin company profile to attract more customers. How to move a connection from online to offline. The best type of Read more
The post S10 EPISODE 34: How to grow your business using Linkedin – Part 2 first appeared on Basic Bananas.
Now is the best time to get perspective on your business and review everything. Here are four questions to ask yourself this week: Who are your worst customers? Who are your best customers? Who are your worst team members? Who are your best team members? In short, keep the best (get more of it)! Bid Read more
The post BIRD’S EYE VIEW – THE 4 ELEMENTS YOU MUST REVIEW IN YOUR BUSINESS first appeared on Basic Bananas.
Linkedin is one of the most under-estimated and under-utilized social media networks out there. Very few people know how to truly leverage Linkedin for business growth. In this episode, you will discover… How Linkedin could become one of your most powerful marketing tools. How to get the most out of Linkedin. The six steps to Read more
The post S10 EPISODE 33: How to grow your business using Linkedin – Part 1 first appeared on Basic Bananas.
The Customer Wow Model is one of the best frameworks to blow people’s minds and create raving fans. In this video, Franziska shares… The importance of revisiting your customer touchpoints. How you can apply this epic model in your own business. How to become ‘talkaboutable’. What is one thing you can do right now to Read more
The post The Customer Wow Model to Blow People’s Minds first appeared on Basic Bananas.
Winemaker Xavier shares his story of growing their wine business and lessons from the ups and downs of their business journey. The wine industry in Australia is very competitive and he shares his two main focuses, which indicate that the business is constantly heading in the right direction for continual growth. Plus valuable lessons for Read more
The post S10 EPISODE 32: How we Compete in a Competitive Market with Winemaker Xavier from Terre a Terre first appeared on Basic Bananas.
There is one principle every single business owner must adopt right now to not only survive in this pandemic but to come out thriving: ‘always lead with value‘. If you run a business, this should be one of your absolute key focuses! Ask yourself: How can you add more value right now? This could be Read more
The post The Most Important Principle In Business Right Now first appeared on Basic Bananas.
The Big Shed Brewing Concern started as a half-drunk idea to brew beer and is now a multi-million dollar brewery and entertainment venue. Craig from Big Shed shares his experience of growing the business, moving himself and Jason from brewers to working more on the business side of things. In this episode, you will discover… Read more
The post S10 EPISODE 31: The Big Shed Brewing Concern – How a half drunk conversation resulted in a multi million dollar brewery first appeared on Basic Bananas.
Special promotions can be great for a quick cash injection or to move stock. However, they can also ruin a business or a business‘ reputation if not done well. If you run too many promotions, you also run the risk to train your customers to wait for a promotion before buying from you. In this Read more
The post HOW TO RUN A SPECIAL PROMOTION WITHOUT RUINING YOUR BUSINESS first appeared on Basic Bananas.
Do you want to be cooler than your competitors? Then let‘s get cracking on refreshing your product names! There are many other ways to be cooler we‘ll cover in the future, but this is an easy fix! In this episode, you will discover… The importance of naming your products and services unconventionally. The three ways Read more
The post S10 EPISODE 30: Naming strategies – How to name your products and services to be cooler than anyone else first appeared on Basic Bananas.
There is a huge difference between linear and exponential growth in business and both have a place and time. Exponential growth can be very exciting for a business that is set up to work with more customers quickly. And in order to do so, you need to use the right marketing strategies. In this video, Read more
The post Linear Vs Exponential – How to Grow Your Business Exponentially first appeared on Basic Bananas.
Many small businesses can increase their sales by simply reviewing their pricing. Pricing should be updated every year at least to keep an eye on costs and to continually drive profits. In this episode, you will discover how to… Structure your pricing Ensure your customers feel that they get value for the prices they pay Read more
The post S10 EPISODE 29: How to Price Your Products and Services to Generate More Sales first appeared on Basic Bananas.
Have you ever thought about how you spend your day? We are a little bit obsessed with getting the most out of our days and finding the most efficient ways to do a task. In this video, Franziska shares her favourite ways to getting the most out of her day by leveraging her energy patterns. Read more
The post How to Get The Most Out of Your Days by Understanding Your Energy Patterns first appeared on Basic Bananas.
Please meet Will Centurion, who after twenty years of music theatre performance had the courage to start his own business to support creative minds through his counselling and life coaching practice. You will discover… The importance of not making marketing all about you. How to specialize without limiting yourself. How vulnerability, honesty, and realness have Read more
The post S10 EPISODE 28: Entrepreneurs In The Spotlight – From music theatre performer to successful business owner first appeared on Basic Bananas.
Most small businesses don‘t experience success with their online marketing because there is a hole in their process, people click their ads or interact with them on social media, but most of these leads never convert to a sale, so it‘s wasted energy and marketing spend. Learn How to make your online marketing success by… Read more
The post S10 EPISODE 27: The Leaky Bucket: How to make your online marketing successful first appeared on Basic Bananas.
Marketing is very important for your business. Business without marketing is totally absurd! In this video, Christo has discussed the… Importance of measuring and tracking your marketing Samples and strategies of conversions points Tracking your conversions rates If you need some more help/assistance on these, you can always ping us up in our Read more
The post How to Measure Marketing and Increase your Conversions first appeared on Basic Bananas.
Establishing a positive culture in your business is so incredibly important to create happy, healthy, and productive teams. In this video, you will discover… How we practise gratitude at Basic Bananas. How to leverage your team‘s strengths. The importance of physical health and wellbeing. The power of positive relationships. Make sure you subscribe to our Read more
The post How to create a positive culture in your business first appeared on Basic Bananas.
Podcasting is running hot! There are so many shows to pick from and many podcasting hosts are looking for amazing guests. Maybe you could be one of their guests to share your knowledge and by doing so gain exposure for your business! In this video, Franziska Iseli shares how to increase your chances to get Read more
The post How to Get Featured on Podcasts first appeared on Basic Bananas.
What if you could tap into an abundance of ideas? In this episode, Franziska sits down with Nils Vesk to discuss a brilliant framework to help you re-invent any parts of your business. You will discover… How to use the SCRAMBLE method to re-invent your business. How to come up with an abundance of ideas Read more
The post S10 EPISODE 26: The SCRAMBLE Method to re-invent your business first appeared on Basic Bananas.
Social Media is an incredibly powerful tool for business owners to engage their customers, build trust, and increase sales. With people working from home, the use of social media has skyrocketed! One of the most important parts of social media is publishing high-quality content. In this video, Franziska shares the epic Content Bucket Method to Read more
The post Social Media: The Content Bucket Theory first appeared on Basic Bananas.
Please meet Heather & David, the founders of Exotique Lashes, a brilliant duo who have not only weathered the COVID storm with a smile but also made lasting positive changes in their business. You will discover… The importance of stepping away from the business to work ON it. Why putting on blinkers can be incredibly Read more
The post S10 EPISODE 25: Entrepreneurs in the spotlight – How to stay positive and focused throughout turbulent times first appeared on Basic Bananas.
Video marketing is working incredibly well right now for many business owners as more and more people are consuming information via this format! So make sure you get on it and when you do, always lead with value and share content that is useful for your audience. Make sure to subscribe to our YouTube channel Read more
The post The Power of Video Content first appeared on Basic Bananas.
The 10-degree shift is a brilliant model by Alexandria Joy based on the Blue Zones. In this episode, AJ talks you through the ten elements to shift your personal and professional life. You will discover… The ten-degree shifts on an individual, team, and company level. The keys to becoming the best leader you can be. Read more
The post S10 EPISODE 24: The 10 Degree Shift first appeared on Basic Bananas.
Please meet the brilliant founder of Diamond Pole Dance Jacinta Dudley! In this episode, Jacinta shares some of her biggest failures, lessons, and insights.
You are going to love her kind heart!
You will discover…
- The best motivators to reignite the team mojo.
- An example of a great multi-channel marketing campaign.
- The difference between transactional, transitional, and transformational work.
Thank you for listening in! Make sure to say hi over on our social media channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 23: Entrepreneurs in the spotlight – Lessons from a pole dance studio owner first appeared on Basic Bananas.
Discover how to increase your online sales by making a few improvements on your website.
Franziska shares two crucial questions you must ask yourself to increase your online sales:
- What is your best-selling product or service?
- Which one of your products would you like to sell more of?
Remember, it‘s all about user experience, so make sure you are guiding your visitors and help them make the right purchasing decisions.
Email us at info@basicbananas.com with any questions!
The post How to increase your online sales first appeared on Basic Bananas.
A company handbook or culture book is one of the best tools to ensure your teams are aligned, engaged, and empowered to be your best brand ambassadors.
In this episode, you will discover…
- How to structure your very own culture book.
- The importance of creating clear and concise team principles.
- The key elements of your code of conduct.
Thank you for listening in! Make sure to say hi over on our social media channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 22: The Culture Book – How to grow an aligned, engaged and passionate team first appeared on Basic Bananas.
This is an awesome episode if you are someone who has a lot of knowledge on a topic and you want to turn this knowledge into a product, program or course, so you can generate revenue from your knowledge.
This is an especially valuable episode for service providers who get paid by the hour and want to transition to not always having to sell their time for money.
In this episode, you will discover…
- How to get your knowledge out of your head.
- How to turn your knowledge into a program which people can understand and easily buy.
- How to generate revenue from your knowledge without taking any of your ongoing time.
Thank you for listening in! Make sure to say hi over on our social media channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 21: How to Turn Your Knowledge Into a Product, Program or Course first appeared on Basic Bananas.
Owning your brand vocabulary is one of the best ways to stand out and become ‘talkaboutable‘.
A smart brand strategy helps you to differentiate in your industry and attract more loyal followers.
Language is one piece of your branding puzzle! What language can you use in your business that is aligned with your brand identity? Create your own vocabulary!
To get help with your brand strategy, please visit The Business Hood or email studio@basicbananas.com
The post How to stand out by owning your brand vocabulary first appeared on Basic Bananas.
Many retail businesses have been hit hard during COVID19 with some having had to close shop. Meanwhile, others are adjusting fast and thriving thanks to increased online sales.
Today we are speaking with Karla Armas from Nordic Fusion who gives us a behind-the-scenes look of her retail business.
In this episode, you will discover…
- The importance of staying true to your values even when it could be tempting to sway.
- The importance of sharing a range of quality content to build a larger audience.
- How to navigate through supply chain challenges.
Thank you for listening in! Make sure to say hi over on our social media channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 20: Entrepreneurs in the Spotlight – Behind-the-scenes of a retail business first appeared on Basic Bananas.
Do you sometimes feel like you are riding on an emotional rollercoaster ride? One day you are on top of the world, the next you are bawling your eyes out. You are not alone! Today we are speaking with Alex Shea from The Change Room about how to navigate through a time of uncertainty.
In this episode, you will discover…
- How to get unstuck.
- Why we may be living someone else‘s truth and how to change that.
- The Pomodoro technique to getting sh** done.
Thank you for listening in! Make sure to also say hi over on our social media channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 19: Why feeling all the feels is better than avoiding them first appeared on Basic Bananas.
Learn how to create headlines, which get the attention of the right kind of prospects and intrigue them.
“Five times more people will always read a headline compared to any body text,” said David Ogilvy, considered to be the grandfather of advertising. So know this, we want to make sure that our headlines intrigue readers enough to get them to read the next line. In this video Christo shares ways to make your headlines more effective and produce a bigger response from your readers.
The post How to Create Headlines that Convert first appeared on Basic Bananas.
What do you do when you are forced to pretty much close your ‘business as usual‘? You freak out for a few hours and then you get to work! Please meet Michelle & Kevin, the founders of Legs Dance Studio as they share an honest behind-the-scenes look into their business.
In this episode, you will discover…
- How a dance studio went from teaching their own kids in their garage to opening six dance studios.
- How to embrace change despite the fears.
- The importance of building a community.
Thank you for listening in! Make sure to say hi over on our social media channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 18: Entrepreneurs in the Spotlight – Behind-the-scenes of a dance studio first appeared on Basic Bananas.
Please meet Jamie, the co-owner of Cosmorex Coffee, a 3rd generation coffee roaster with a focus on customer experience.
In this episode, you will discover…
- The importance of building a recognizable brand.
- How to make it through challenging times by prioritizing cash.
- How to make your team members your best advocates.
Thank you for listening in! Make sure to say hi over on our social media channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 17: Entrepreneurs in the Spotlight – Behind-the-scenes of a coffee roaster first appeared on Basic Bananas.
Every marketing activity costs you something whether it‘s time or money, so we want to look for ways to generate the biggest return from every sale you make.
It‘s not about squeezing your customers for more money but simply finding ways to increase the value to them and revenue for you.
Many businesses assume their customers know everything they have to offer, but this usually not the case. If you ask your customers to list everything you sell, you could be in for a shock.
For every sale you make, you should think about what else could this customer be interested in and make sure that they know you offer it.
A good exercise is to list your most common sales and then brainstorm if you offer something else that is complimentary to the first sale, then create a system to make sure you and your team let every customer know about it when they make a purchase.
The post How to Maximise Your Return on Sales first appeared on Basic Bananas.
Expand your courage boundaries as Franziska shares two principles from her latest work The Courage Map.
In this episode, you will discover…
- How to avoid the comparison trap.
- The power of momentary perfection.
- How non-attachment can lead you to take more bold action.
To get your hands on a copy of The Courage Map and download the journal, please visit TheCourageMap.com
Thank you for listening in! Make sure to say hi over at info@basicbananas.com or on our social channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 16: The Courage Map – 13 Principles For Living Boldly Part 2 first appeared on Basic Bananas.
Please meet Hannah, the founder of Aura Studios – a clothing and jewelry business that has successfully adapted her product offering and marketing campaigns to reflect the current circumstances.
In this episode, you will discover…
- How to find the right suppliers for your business.
- How to use storytelling to grow your audience on Instagram.
- The importance of aligning your marketing with your business‘ core values and purpose.
Thank you for listening in! Make sure to say hi over on our social media
channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 15: Entrepreneurs in the Spotlight – The creator of kind bracelets first appeared on Basic Bananas.
Courage is a skill! Get a sneak peek of Franziska Iseli‘s newest book The Courage Map!
In this episode, you will discover…
- The three levels of trust to support you in taking bold action.
- How to stay calm amongst the chaos.
- The fastest and most reliable way to make the right decisions.
To get your hands on a copy of The Courage Map and download the journal, please visit TheCourageMap.com
Thank you for listening in! Make sure to say hi over at info@basicbananas.com or on our social channels @basicbananas.
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 14: The Courage Map – 13 Principles For Living Boldly first appeared on Basic Bananas.
In this video, Christo Hall explains the top things you need on a website homepage to generate more sales and increase trust with your viewers faster.
There are so many different things you can include on a website homepage, so you should use this like a checklist of things to have on your home page, no matter what the design layout is, just do your best to include as many of these ideas as possible.
The homepage is usually your most highly visited page on your website and the first impression people get of your business, it‘s like your shop front, so you not only want it to look good, it‘s got to work for you from a marketing perspective.
The post What to Include on a Website Homepage first appeared on Basic Bananas.
A few weeks ago, we had the pleasure of rebranding a local fitness studio that was about to open up a second location. We started with a brand strategy session, followed by designing a fresh new logo, created a striking wallpaper design with the studio‘s values, which we coined ‘the village rules‘, created t-shirts, meal plans, flyers and a new website. The business owner was pumped and the rebrand was a success.
A few weeks later, the global crisis hit – something so unthinkable and unforeseeable that it took everybody by surprise and put us all into a state of shock. Like many other businesses right now, the owner of the fitness studios and with that here whole business model was being hit hard.
Given recent events, there are numerous examples of businesses that are struggling right now and that have gone from riding a wave of success to sheer nothingness, no revenue, not enough cash to pay employees or rent, with real fears of having to close down. It‘s truly heartbreaking to see what‘s happening within our business community left and right. Times are challenging and tough for many.
How can a business adapt quickly to this changed landscape of ours? What does it take to shift the roadmap? The most obvious solution is to come up with a plan on how to move parts of your business online.
We can‘t change the circumstances, but we can change how we react. I‘m hopeful that many businesses are able to change aspects of their business to become valuable to a changed audience and their needs.
Here are 4 steps designed to help you course-correct successfully:
Step 1: Brainstorm ideas
The first step to do this successfully is to participate in or conduct a brainstorming session and pivot ideas. Ask yourself how your customers daily habits and circumstances have changed. How are they behaving and where are they now? What can you offer that adds value to them and how can you monetise and then revamp some of your offerings to be successful online services or products? Only once you have answered these questions, will you are a big step closer in your response to this situation. Write down your thoughts and don‘t worry if they seem outrageous or unrealistic for now, think outside of your usual box and tap into your entrepreneurial spirit. Once you have brainstormed for a while, ask yourself – Is this idea still in-line with your brand‘s purpose and values? Is it a solution that will benefit your customers?
For example if you were a swim school in Sydney that has relied on teaching face-to-face (in a pool) you could offer ‘train-at-home‘ videos for the whole family including…..
Why could this be a good idea? Because you give people healthy and fun alternatives.
Families are now all at home ‘stuck‘ together. There are only so many movies you can watch and I‘m sure…
Tip: If you have a brand strategy booklet, this is the time to pull it out of the shelf and revisit what your brand is all about. It will help you to decide wether ideas are in line with what you are all about.
Step 2: Come up with a plan
Ok, let‘s say you have come up with a brilliant idea. What is the software and hardware you need to realise the idea? Come up with an overarching plan and start acting on it. Is it videos you have to record, if yes write the outline and content for each video. Can you film in your house? Do you need a film guy who can help you create a professional intro and subtitles and maybe do some editing? Pro tip: An excellent platform to find freelancers is called: upwork.com Are you planning on selling home-kits? If yes, do you have a website with an e-commerce component and with that signed up with a payment gateway like Stripe or PayPal? Do you need a secure members platform for your website where your newly created online course can be hosted on? How are you going to deliver the content?
Step 3: Internal and external communication
I salute you, if you got into action mode and have started to shift your offerings. By now, you have created your video content or have your first physical home-delivery boxes ready. You have done your research and know what it takes. How do you communicate this new offering? If you have employees, make sure they are on board and fully informed. Be open and honest. If it‘s an experiment, let them know. Think about where you can and should align your messaging. What is the customer journey and experience going to look like? If you have a website, you might have to add a new landing page or adjust your homepage inviting existing and new customers to purchase from you. Do you have an exiting lead-magnet or online funnel? How do you talk to your customers on social media or on the phone, in emails? Make sure your copy is not too desperate and in-line with your brand‘s character and tone of voice. This is a crucial step.
Step 4: Get into action
Now that you thought about all of the touch points along the customer journey, start adjusting every element one at a time. Start with your website and take it from there. You got this!
I understand that some of these strategies might not work if you are in an industry that has been hit so hard that you simply can‘t survive under these circumstances. My heart goes out to all of you. If you are one of them and reading this article, it is my sincere intention to bring you hope. Maybe there is one aspect that you never thought of, one idea, something that could help your business transform or move into a completely new direction. In the midst of all this change, please know there‘s one thing we won‘t change. We are here to help you and our business community navigate through these messy times as best as we can. You are not alone.
If you‘d like to find out more about how you can move your business online and other innovative ideas that might help you during this time, make sure to visit us at: https://www.basicbananas.com/pj/ – Or feel free to reach out at hi@thebusinesshood.com
The post 4 Steps To Help You Adapt Your Offerings In Challenging Times first appeared on Basic Bananas.
The way you communicate right now is so important! Unfortunately, many businesses are getting this completely wrong to the detriment of their reputation.
In this episode, you will discover…
- Why your communication must be adapted to the current circumstances.
- The difference between your internal and external communication.
- WHAT, HOW and WHERE to communicate.
Thank you for listening in! Please say hi over at info@basicbananas.com. We love supporting you wherever we can!
Here is to creating ripple effects of brilliance everywhere we go!
Team Basic Bananas
For more resources, visit www.BasicBananas.com
The post S10 EPISODE 13: Your communications strategy in times of crisis first appeared on Basic Bananas.
How you set the pricing of your products and services will heavily impact the perceived quality people have of what you offer.
Many businesses try to be the cheapest to try to generate more sales, however often this can actually have the reverse effect, it can create a perception of low quality and actually lead to less sales than you would have generated if you charged more.
We often work with businesses and assist them to increase their prices (we recommend adding more value to your customers if you‘re going to increase prices, so it‘s not just about making more money for you, but they win also), and as a result of the price increase, we very often see an increase in sales at the same time.
The post Why you Should Never Be the Cheapest first appeared on Basic Bananas.