Healthcare Success: Recent Episodes
Healthcare Success
Healthcare Success is a leading healthcare marketing and medical advertising agency for hospitals, doctors & medical practices. #HealthcareMarketing
Every healthcare organization has a mission statement. Very few truly operate by it. In this episode, Morehouse School of Medicine Chief Marketing and Communications Officer Dorian Harriston explains why mission should function as an organization's operating system—not simply its marketing message—and how authentic purpose influences everything from physician recruitment to patient trust.
Healthcare organizations are under increasing pressure to improve patient outcomes while controlling costs—but doing both requires more than new technology or payment models. In this episode, Stewart Gandolf speaks with Michele Paige, Chief Growth Officer at Strive Health, about how patient-centered design, proactive care navigation, predictive analytics, and AI-powered engagement are helping healthcare organizations deliver more personalized care, reduce unnecessary hospitalizations, and improve the patient experience. Using value-based kidney care as a real-world example, Michele shares practical lessons that healthcare leaders can apply across virtually any specialty or care setting.
Healthcare has spent decades optimizing individual parts of a fragmented system while costs continue to rise and outcomes lag behind expectations. In this episode, Nasim Afsar, MD, MBA, author of Intelligent Health, explains why AI's greatest opportunity may be helping healthcare shift from episodic care to a more continuous, personalized, and consumer-centered model.
While acquiring physician groups is rarely “easy,” successfully integrating them is far harder. In this episode, Synergy Orthopedic Specialists CEO Alex Fernandez shares lessons from decades of physician practice consolidation, explaining why delayed integration undermines growth, why physician alignment matters more than organizational charts, and how healthcare leaders can build platforms that actually deliver long-term value.
Healthcare leaders often focus on staffing, technology, and operations while overlooking one of their most powerful performance tools: the physical environment itself. In this episode, Lorissa MacAllister, PhD, discusses how healthcare organizations can improve patient experience, staff satisfaction, operational efficiency, and financial performance through strategic facility design.
Few healthcare executives have had a front-row seat to the growth of three major multi-location healthcare platforms. In this episode, Matt Hall shares lessons from Pacific Dental Services, Platinum Dermatology Partners, and Smile Brands, offering practical insights on brand strategy, acquisitions, culture, and how successful organizations balance enterprise scale with local relevance.
What can healthcare leaders learn from the COVID pandemic that still applies today? Amy Comeau reflects on leadership, communication, trust, and organizational resilience, offering practical lessons for navigating uncertainty, workforce challenges, and future crises.
In this session, we’ll unpack how and why AI hallucinations occur in healthcare, why the risk is disproportionately high in this industry, and what it means for marketing, compliance, and digital strategy leaders. We’ll explore how organizations can proactively identify where AI is getting their brand wrong by drawing from real-world experience and emerging tools including LLM monitoring systems designed to detect hallucinations and assess sentiment at the service-line level.
As AI-powered search changes how people discover and evaluate brands, traditional marketing attribution is becoming harder to trust. In this episode, Stewart Gandolf, Brandon Schakola, and Richard Wong discuss how AI is compressing the search funnel, why traffic is becoming a weaker KPI, and what marketers should focus on instead. They explore AI visibility, prompt tracking, media mix modeling, SEO measurement, and why authority and retrievability may matter more than clicks in the years ahead.
In Part 2 of Stewart Gandolf’s conversation with Smile Brands CEO Steve Bilt, dentistry becomes the case study for a much broader healthcare leadership lesson: sustainable growth comes from solving enduring market problems, reducing friction, and building systems that work before attempting to scale them.
In Part 2 of Stewart Gandolf’s conversation with Smile Brands CEO Steve Bilt, dentistry becomes the case study for a much broader healthcare leadership lesson: sustainable growth comes from solving enduring market problems, reducing friction, and building systems that work before attempting to scale them.
Rural healthcare systems across the U.S. are facing a growing physician shortage—and traditional solutions aren’t enough. In this episode, Stewart Gandolf is joined by Dr. Kenneth Holmen, President and CEO of CentraCare, to discuss how his organization is tackling the problem head-on by helping launch the first new medical school in Minnesota in over 50 years. From workforce shortages and aging populations to siloed systems and outdated thinking, they explore what’s driving the crisis—and how a new, community-centered model for education and healthcare delivery could help solve it.
In this episode of the Healthcare Success podcast, Stewart Gandolf speaks with Karen Sussman Horgan, CEO of Val Health, about the critical role behavioral science plays in healthcare—and why AI alone isn’t enough to drive meaningful change.
Healthcare organizations often invest heavily in marketing—but struggle to convert that demand into patient care due to disconnected systems and siloed teams. In this episode, Stewart Gandolf is joined by Nicole Vafadari, Founder of Doret Consulting, to explore how misalignment between marketing, operations, and IT creates friction in the patient journey—and what it takes to fix it. From call center inefficiencies and EMR limitations to the role of data in driving change, they share practical strategies for improving patient access, increasing conversion, and turning these traditionally siloed teams into true collaborators.
AI is transforming healthcare content—but it’s not a set-it-and-forget-it solution. In this episode, Stewart Gandolf is joined by Melanie Wilson and Mary Hayes to break down how AI is actually used inside a healthcare marketing agency, where it adds value, and where human expertise is still essential. From strategy and SEO to brand voice and patient safety, they explore why AI works best as an accelerant—not a replacement—in healthcare’s high-stakes, “your money, your life” environment.
In this episode of the Healthcare Success Podcast, Stewart Gandolf is joined by Brooke Hynes, Anissa Davenport, and Dave Eilers of Possibility Partners to unpack one of the most persistent challenges in healthcare organizations: team dysfunction.From unclear roles and internal silos to cross-functional friction with IT, operations, and administration, healthcare marketing teams are under increasing pressure to perform—often without the alignment needed to succeed. The conversation explores why marketing teams frequently feel misunderstood, how that impacts performance, and what leaders can do to fix it.
In this episode, Stewart Gandolf talks with Kirsten Lecky about how healthcare content strategy is evolving in the AI era—and why balancing discoverability and trust is more critical than ever.
AI is accelerating content creation in pharma—but compliance processes haven’t kept up. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Pushpa Ithal and Nikki Wolfert of MarketBeam about how AI is reshaping social media strategy in regulated industries. They explore the growing gap between content scale and MLR review capacity, the rise of domain-trained AI models, and how pharma teams can use AI to improve efficiency without compromising trust, accuracy, or governance.
Finance Conference, this conversation explores how healthcare organizations can unlock growth by focusing on financial fundamentals.
Finance Conference, this conversation explores how lenders evaluate organic growth—and what healthcare organizations must demonstrate to secure capital.
Finance Conference, this conversation explores how buyers evaluate organic growth—and why it’s becoming a key driver of valuation.
Finance Conference, this conversation explores why healthcare organizations are shifting from acquisition-driven growth to operational performance and efficiency.
Finance Conference, this conversation explores how healthcare leaders can evaluate AI vendors in a rapidly evolving—and often overhyped—market.
Finance Conference, this conversation explores one of the most overlooked drivers of growth: hiring the right people.
Finance Conference. Revenue doesn’t disappear—it gets stuck. In this episode, Brian Plamondon of SuperDial explains how AI is transforming revenue cycle management by automating payer communication and clearing long-standing bottlenecks.
Organic Growth Podcast: The Patient Is the New Payer: Rethinking Healthcare Payments by Healthcare Success
Finance Conference in Chicago. In this episode, Stewart Gandolf sits down with Roy Bejarano of SCALE Healthcare to explore why scaling healthcare organizations is far more complex than simply adding locations or acquiring practices.
Stewart Gandolf speaks with Andrew Smith, CEO of Association of Dental Support Organizations, about how the industry is shifting beyond rapid deal-making and into a more disciplined focus on operational performance, technology, and patient experience.
Investing Conference, Stewart Gandolf sits down with Louis Oster of ECG Consultants to unpack why so many healthcare organizations struggle to grow—even after investing in marketing, acquisitions, and infrastructure.
Finance Conference in Chicago. In this first episode, Stewart Gandolf, CEO of Healthcare Success, sits down with Quin Wright, Senior Vice President of Real Rev, to discuss lifetime value.
In this episode of the Healthcare Success Podcast, Stewart Gandolf talks with Steve Page, Founder and CEO of SUN Behavioral Health, about whether private equity and patient care can successfully coexist. Steve shares a behavioral health CEO’s perspective on capital, care quality, governance, misaligned incentives and how thoughtful investment can expand access to essential services.
In this Healthcare Success Podcast episode, Stewart Gandolf interviews Holly Buckley, Chair of Health Care at McGuireWoods, about healthcare private equity trends in 2026. They discuss deal activity, regulatory changes, high-growth sectors, and how AI and operational discipline are driving value creation.
In this week’s podcast, Stewart Gandolf talks with Kelsey Kloss about why PR has become even more valuable in the AI era—and how healthcare brands can use earned media, press releases, and digital PR to influence what AI says about them.
In this week’s podcast, Stewart Gandolf talks with Krista Robertson and Ben Cash about why healthcare RFPs so often frustrate both clients and agencies—and what health systems can do to make the process more strategic, more human, and more effective.
In this week’s podcast, Stewart Gandolf talks with Sean Young, former CMO of Penn State Health, about why healthcare marketing remains misunderstood in many organizations—and what marketing leaders can do to build C-suite trust, use data more effectively, and shape strategy at the highest level.
AI is rapidly reshaping healthcare marketing—but success depends on using it to solve real consumer problems. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, about how her team is integrating AI into its broader marketing strategy to reduce friction in the patient journey and improve access to care. Sandra shares how their conversational AI platform helps guide consumers to the right provider at the right time, why AI must be embedded within the overall marketing ecosystem rather than treated as a standalone tool, and how healthcare organizations can balance innovation with trust, governance, and patient privacy.
Air quality is an often-overlooked factor that can significantly impact patient outcomes. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Katy Worrilow, Founder and Chief Scientific Officer of LifeAire Systems, about how unexplained fluctuations in IVF pregnancy rates led to the discovery that airborne contaminants were affecting embryo viability. Katy explains how this insight led to the development of a technology designed to destroy airborne pathogens rather than simply capture them—an innovation now being used in IVF labs, operating rooms, NICUs, senior living communities, and other healthcare environments.
How can healthcare practices use video not just for marketing—but to drive consistency, efficiency, and higher patient conversion?In this week’s podcast, Stewart Gandolf sits down with Dr. Steve Moravec, Orthodontist at Moravec Ortho (Plainfield, IL), and Carol Gifford, Co-Founder of Docs on Video, to explore how thoughtfully planned video content can transform patient education, streamline staff workflows, and significantly improve case acceptance.
When does a healthcare app actually improve patient experience—and when is it a costly distraction?In this week’s podcast, Stewart Gandolf sits down with Erin Rollenhagen, Founder of People-Friendly Tech, to explore how healthcare organizations can decide whether to build an app, what it should do, and how to design it so patients actually want to use it—especially in high-stress healthcare moments.
Growth Officer at Jackson Health System, to explore how a large public health system aligns mission, operations, and marketing through disciplined planning, measurable accountability, and data-driven patient engagement.Jackson is a rare organization with a dual identity: it’s both Miami-Dade County’s safety net hospital system, providing the same level of care regardless of insurance status, and South Florida’s primary academic medical center, powered by its partnership with the University of Miami. That combination shapes everything—from brand strategy to growth priorities—because the high-margin, highly differentiated services help fund the mission-driven work that serves everyone.
In this week’s podcast, Stewart Gandolf sits down with Duane Forrester—renowned search and AI discovery strategist, author of The Machine Layer, and former Microsoft leader behind Bing Webmaster Tools and Schema.org—alongside Brandon Schakola, Senior Director of Digital Services at Healthcare Success. Together, they unpack what “AI visibility” really means, why traditional SEO metrics are no longer enough, and how healthcare organizations must rethink discovery as AI systems increasingly summarize, cite and answer on behalf of brands.
What does real innovation in healthcare actually look like—beyond buzzwords and recycled ideas? In this episode, Stewart Gandolf speaks with Bobak Salehi of Biotronik about how meaningful innovation starts by asking better questions, deliberately doing what others aren’t, and iterating quickly. Through memorable case studies—from a human-powered aircraft to a violin built from a medical device—Bobak shares practical lessons healthcare leaders can apply to marketing, product strategy, and engagement, including how AI can act as a powerful creative partner without replacing human judgment.
When does a healthcare app actually improve patient experience—and when is it a costly distraction?In this week’s podcast, Stewart Gandolf sits down with Erin Rollenhagen, Founder of People-Friendly Tech, to explore how healthcare organizations can decide whether to build an app, what it should do, and how to design it so patients actually want to use it—especially in high-stress healthcare moments.
CEO at Corey Quinn, Inc. to explore why specialization is more than a preference—it’s a practical strategy for reducing risk, accelerating results, and building durable marketing partnerships in healthcare.
For years, I’ve had the privilege of calling Dr. Michael Leon both a close friend and a professional collaborator on some of the most fascinating brain-and-behavior science I’ve ever encountered. In this episode of the Healthcare Success podcast, we dig into what might be one of his most exciting contributions yet: how a simple, consumer-friendly device on your nightstand could dramatically improve memory and support better brain health while you sleep.
What happens when your healthcare marketing succeeds, but your teams aren’t trained or scaled to keep up with patient demand? In this episode, I sit down with Aqeel Shahid from IntelePeer to explore how healthcare leaders are using AI phone agents to improve access, reduce staff strain and modernize the patient experience.
Partners—the co-founders of gSight™, a healthcare website visitor feedback and insights platform.
How can hospitals and health systems use podcasts to humanize their brand, showcase provider expertise, build trust, engage communities and maximize content ROI?In this episode, Stewart Gandolf sits down with Bill Klaproth to explore the strategic value of podcasts for healthcare organizations.
Healthcare CEO Vasanta Pundarika shares how behavioral health and women's health organizations can scale effectively while maintaining clinical mission and patient trust.
In this week’s podcast, Stewart Gandolf picks the brain of Michael Baer, a fractional CMO who’s added value to healthcare organizations. Learn what he means by “stratecution” and why it’s a crucial concept for successful marketers.
Explore how doctors can take advantage of free and low-cost marketing strategies with tips from Stewart Gandolf, CEO, and Kathy Gaughran, Senior Marketing Strategist, at Healthcare Success.
CEO of The Leapfrog Group, about the real drivers of hospital safety today—and why some organizations consistently outperform when patients’ lives are on the line. Drawing on Leapfrog’s long history of measuring safety and Leah’s candid insights from decades of conversations with hospital leaders, they unpack what’s finally improving, what still isn’t, and the leadership and cultural behaviors that reliably signal a safer hospital.
In this episode, I sit down with Justin Gardner, Founder and CMO of Active Skin Repair, to discuss what it takes to launch a successful healthcare consumer product in a saturated market. Justin and I explore market differentiation, influencer marketing, omnichannel growth, and how to future-proof your brand in a fast-changing digital landscape. Code HEALTHCARE is now live for 25% off: https://shop.bldgactive.com/discount/HEALTHCARE.
Lost in Translation? How to Ensure Your Healthcare Marketing Team Speaks the Same Language as Your Leadership with Alan Shoebridge, Associate Vice President of National Communication at ProvidenceHow can healthcare leaders and marketers communicate more clearly, align teams, and build trust across such a complex industry?In this episode, Stewart Gandolf talks with Alan Shoebridge (Providence) about why getting the language right. Terms like length of stay, payer mix, and no margin, no mission, isn’t academic. It’s operational. Clear, shared terminology helps leaders make better decisions, bridge marketing–clinical gaps, and protect budgets, results, and careers.
How can health systems expand access, improve quality, and reduce costs at the same time? In this episode, Stewart Gandolf talks with Dr. Lyle Berkowitz, Founder and Executive Chairman of KeyCare, about building a national “virtualist” medical group on Epic, aligning incentives for physicians, and using AI to amplify, not replace, clinical care.
What does it take to truly win the hearts and minds of healthcare professionals in an increasingly complex industry? In this week’s podcast, Stewart Gandolf sits down with Ajoy Mahtab, Founder and Partner at Strategility Consulting, to explore how genuine curiosity, empathy and purpose can transform healthcare sales and marketing.
From AI Overviews to zero-click search and plummeting site analytics, hospital marketers are struggling with a new digital reality. Google’s latest AI-powered features and rival platforms like ChatGPT, Gemini, Perplexity and Claude have upended SEO strategy, with some hospitals losing up to 50 percent of their web traffic overnight. How do you ensure your organization shows up, stands out, and stays trusted in this rapidly evolving search landscape?
How can marketing, innovation, and AI transform patient care while supporting the unique mission of an academic medical center?Ahead of his keynote presentation at the Healthcare Interactive Conference (HCIC) in Las Vegas, David Feinberg, Senior Vice President, Chief Marketing and Communications Officer and Dean for Marketing and Communications at the prestigious Icahn School of Medicine at Mount Sinai, joins Stewart to explore how healthcare marketing strategies, AI tools, and innovation intersect to improve patient experiences and operational efficiency.
How can healthcare leaders address burnout while driving operational efficiency and scalable growth? In this week’s podcast, Stewart Gandolf sits down with Edisa Shirley, Chief Mental Health Officer at ClinicMind, to explore the intersection of mental health, leadership, and operational efficiency in modern healthcare practices.Together, they discuss the systemic challenges of provider burnout, strategies to improve EBITDA (earnings before interest, taxes, depreciation, and amortization), and the future of scalable, technology-enabled healthcare.
Research, to explore their human-centered approach to rare disease research and patient engagement.This episode is packed with insights on patient-first research, authentic social media strategies, and lessons that can be applied across rare and mainstream healthcare markets.
What does it take for healthcare leaders to market stigmatized services with trust, transparency, and measurable results? In this week’s episode, Stewart Gandolf sits down with Neil Walker, VP of Growth at Oar Health, to explore strategies to effectively market telehealth services for stigmatized healthcare conditions (e.g., alcohol use disorder and erectile dysfunction). They discuss building credibility, reducing stigma, leveraging behavioral insights, and optimizing campaigns for engagement and retention.
How can healthcare systems use storytelling to cut through the noise and build real patient connections amid a push for AI-driven, digital-first marketing? In this week's episode, Stewart Gandolf sits down with Skip Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, to discuss how storytelling, search and smart use of AI are transforming healthcare marketing.
How can healthcare organizations authentically showcase their employee experience online to attract top talent in a competitive market? In my latest podcast, I sit down with Cynthia Newton, President and Founder of Cynthia Newton Consulting and a healthcare brand strategist with 25+ years of experience. Cynthia has earned an excellent reputation helping health systems manage and scale both patient and employee reviews. In this episode, we explore what today’s job candidates really see when they search for employment opportunities. She reveals telling gaps between accolades and actual employee experience.
How is AI transforming healthcare marketing, and what can leaders expect at HCIC 2025?Healthcare marketing is evolving at a breakneck speed. From AI reshaping SEO to new expectations for patient engagement, leaders face both challenges and opportunities. To get a preview of what’s ahead, and what the big conversations will be at this year’s Healthcare Interactive Conference (HCIC.Net), I spoke with my friends Kathy Divis and Mike Schneider, Presidents of Greystone.Net and producers of HCIC 2025.
How can pharmaceutical and healthcare brands most effectively reach doctors, nurse practitioners, and physician assistants in the changing media landscape?In this episode, I sit down with Walt Steenbergen, President of CWG, Inc., for a candid conversation about how publications, associations, and digital platforms continue shaping healthcare professional (HCP) marketing.
How Health Systems Can Make the Most of Their Healthcare CRM With Laura Lee Jones, Founder and CEO of LionShare What separates healthcare organizations that use CRM from those that truly leverage it? In this episode, I sit down with Laura Lee Jones, Founder and CEO of LionShare, for a candid conversation about what a healthcare CRM looks like when it’s done right. Laura Lee brings decades of experience guiding hospitals and health systems through CRM strategy, implementation, and campaign execution.
How Oralucent Leveraged Insights from Google Ads to Refine Its Positioning and Disrupt the Dental Health Market With Hans Kaspersetz, CEO of Oralucent How can reimagining oral care and patient engagement disrupt a market?In this episode, I sit down with Hans Kaspersetz, CEO of Oralucent, to explore how his company is redefining a common consumer product—the toothbrush—into a wellness-driven, data-backed health device. But this conversation isn’t just about oral care. It centers on what happens when product innovation, customer insights, and disciplined digital marketing converge to challenge the status quo.
How can today’s pediatricians truly connect with time-crunched, digitally-savvy parents and build lasting loyalty? In this episode, Rob Klein shares key findings from his 2025 National Consumer Insights Study (NCIS) – Peds Edition, revealing what’s shaping parental choices, the decline in trust in healthcare, and how organizations can reinvent care delivery, starting with pediatric and maternity services.
Medicaid Services (CMS), and the first pediatric rheumatologist to serve both West Virginia and the Northern Navajo Medical Center in Shiprock, New Mexico.
With digital noise at an all-time high, how can healthcare leaders stand out and make meaningful connections?In this episode, Stewart Gandolf sits down with Dr. Jeremy Weisz, Founder of Rise25.com, to explore how podcasting can become your most powerful tool for building trust, authority, and lasting business relationships.
How can an established healthcare leader harness the AI to drive innovation, growth, and lasting competitive advantage?In this episode, Stewart Gandolf sits down with Michael Krachon, President of Theragenics to discuss how Theragenics is transforming its operations through enterprise-wide AI adoption.
In a world that’s chasing the latest AI innovation, how do product leaders stay focused on building tools that truly help people? In this episode, Stewart Gandolf sits down with Shalini Chander, Director of Product Management for Align Technology (parent of Invisalign) to explore how AI is transforming the future of healthcare product management (from clinical workflows to patient experiences) without losing sight of the human problems at the heart of it all.
As marketers and communicators, we understand the power of brand. We build them for our organizations every day. But what about your own brand? Is it strong? Does it matter? In this episode, Stewart Gandolf sits down with Alan Shoebridge, Associate Vice President of National Communications at Providence Oregon, to unpack personal branding: what it is, why it matters, and how to do it right.
Are you delivering the experience today’s healthcare consumers actually want? In this episode, Stewart Gandolf sits down with Aaron Clifford, Vice President of Consumer Experience at Press Ganey, to explore how the patient journey is evolving, and how today’s healthcare consumers find, evaluate, and choose providers.
How To Be the Leader Nobody Wants To Leave With Kristin Baird, President and CEO at Baird Group How can healthcare leaders tackle high turnover rates and build a culture that retains top talent? In this episode, Stewart Gandolf talks with Kristin Baird, President and CEO of Baird Group, to explore what it really takes to retain great talent in healthcare, starting with leadership. Drawing from her experience and her course, Be the Leader Nobody Wants to Leave, Kris shares actionable strategies for transforming leadership culture, improving communication, and aligning teams around purpose.
How do you build lasting influence in healthcare? In this episode, healthcare marketing expert Stewart Gandolf sits down with Scott Becker, Partner at McGuireWoods and Founder of Becker’s Healthcare, for a candid, strategic conversation on what it takes to build trust, authority, and long-term success in healthcare.
How do you market sensitive women’s health products when advertising platforms won’t let you talk about them? In this episode, Stewart Gandolf and Debbie Donovan, Head of Commercial Operations at Materna Medical, explore the unique challenges of marketing products that address women’s health issues, such as vaginal muscle tightness, pelvic organ prolapse, and painful sex.
How can physicians move beyond generic nutrition advice and deliver personalized plans that truly impact health and revenue? In this episode, Stewart Gandolf and Mark J. Tager, MD, CEO at ChangeWell, Inc., discuss how healthcare providers can confidently bring personalized nutrition into their practices. Dr. Tager shares how to create tailored nutrition plans using genetic testing, lifestyle factors, and patient goals, while building patient trust and practice profitability.
Video isn’t just another healthcare marketing tool—it’s rocket fuel for engagement, trust, and conversions. According to our recent podcast guest, Tony Gnau, Founder and Chief Storytelling Officer at T60 Health, “video can boost website conversions by 66% and email click-through rates by up to 300%,” making it a key lever for strategic growth.
2025 is already shaping up to be the most revolutionary year healthcare marketing has seen in decades. Is your business seizing the extraordinary opportunities before us, or is it being left behind? Join Stewart Gandolf, MBA, CEO of Healthcare Success and recognized thought leader for over 20 years, as he unveils groundbreaking strategies for 2025 about how to: • Revitalize your brand with a “living brand” approach • Adapt your SEO strategies to include AI, ChatGPT, and zero-click searches • Out-market and outsmart aggressive competitors • Avoid HIPAA violations due to digital tracking technologies • Market in the era of value-based care and limited physician access • Double your ROI with AI-assisted phone agents and call-tracking • Leverage integrated marketing to ensure your brand is “everywhere” to patients and HCPS
Is traditional media dead? Not even close. In this episode, Stewart Gandolf and Charlie DeNatale, Media Buyer at Healthcare Success, discuss the resilience of traditional media and its evolving role in healthcare marketing.
Lower Your Cost Per Acquisition Through Conversion Rate Optimization With Brain Massey, Founder and Conversion Scientist at Conversion Sciences Is your digital marketing strategy wasting budget on ads that don’t convert? In this week's episode, Stewart Gandolf talks with Brian Massey, Founder and Conversion Scientist at Conversion Sciences. Together, they explore the power of conversion rate optimization (CRO) to lower your cost per acquisition (CPA).
How HealthTrackRx Revolutionized PCR Testing by Delivering Next-Morning Results at Scale With Martin Price, CEO of HealthTrackRxDo you remember choosing between two types of COVID tests? PCR tests were highly accurate but took several days to get results. Meanwhile, antigen-based “rapid tests” offered results within minutes, but were far less accurate. In this week's episode, Stewart Gandolf speaks with Martin Price, CEO of HealthTrackRx, to explore how an innovative business model, leading-edge sales strategies, and game-changing partnerships has enabled HealthTrackRx to offer and scale next-morning PCR results nationwide [for 99% of the infections that bring patients to clinics for diagnoses and therapy].
How can multilocation specialty practices overcome the barriers to earning critical doctor referrals? With tighter alignments between doctors and health systems, increased consolidation, and pressure to stand out, physician liaisons must take a more strategic and data-driven approach than ever before.
Zero-Click Search: Where We Are and What To Know About it With Brandon Schakola, Senior Director of SEO Strategy & Growth for Healthcare Success In my latest podcast, I sit down with our own Senior Director of SEO Strategy and Growth, Brandon Schakola to discuss the growing impact of zero-click search. We explore what’s changing, why it matters, and how you can adapt your strategy to stay ahead.
What defines a truly great healthcare sales leader? In this episode, Chris Jennings, CEO of Chris Jennings Group, reveals the essential traits of successful healthcare sales leadership. He shares strategies for developing your sales team, the importance of authenticity in client interactions, and the power of continuous learning and coaching to drive team performance.
Can social media influencers really drive results for medical device companies? In this episode, Wendy Suljak, VP of Consumer and Practice Marketing at NeuroStar, reveals how even smaller influencers can have a big impact on your brand. She shares key takeaways from her recent conference presentation, diving into how to find the right influencers, navigate compliance, and maximize ROI with influencer marketing—using real-world case studies.
How do you market healthcare when there is limited physician access—and the focus is on managing care, not increasing patient volume? In this episode, Dennis Jolley, System VP of Strategy and Planning at UW Health, shares how smarter patient navigation and precision marketing can optimize care delivery, reduce unnecessary costs, and improve both patient outcomes and financial sustainability.
Do you want to learn how to partner with your leadership team and agency to launch a new brand? Listen to our interview with Ben Reynolds, AVP of Sales at Oncentric, a CureMD company.
How can marketers create campaigns that genuinely connect with diverse audiences and build trust? In this episode, Melissa Fors Shackelford, Senior Vice President of Marketing at Let's Get Checked and I explore the powerful role of inclusive marketing in healthcare.
How can you navigate the evolving Medicare Advantage market, attract new members, and keep your current beneficiaries engaged? In my latest podcast, Doug Sprague, President of ASQ360° Market Research, and I explore the current state of Medicare Advantage and how new CMS proposals and physician payment cuts are shaping the industry.
How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? In this podcast, Dr. Douglas Flora, Executive Director of Oncology Services at St. Elizabeth Healthcare, shares actionable strategies to overcome doctor reluctance and create powerful, doctor-driven marketing programs. Dr. Douglas Flora’s original panel discussion on this topic was held during the 2024 healthcare Marketing & Physician Strategy Summit in Las Vegas.
How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies.
Are the digital tracking technologies you use for your website and healthcare marketing practices fully compliant with HIPAA regulations and digital tracking standards? You might think so, but even “industry standards” like the Google Analytics (G4) and Meta pixels are not compliant.To understand these issues better, I invite you to listen to my recent podcast guest, James Corr from Freshpaint, as he sheds light on critical issues most healthcare providers overlook.
Learn how to position your brand for long-term success by leveraging thought leadership strategies from communications expert Kate Warnock at Forcura.
Did you know Google changes its algorithm up to 200 times a day? Get valuable insights into how AI and intent-based search are reshaping SEO, along with what healthcare marketers need to do to stay ahead, in our latest podcast featuring Brandon Schakola, Senior Director of SEO Strategy & Growth.
How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? In this episode, I sit down with John Marchica, CEO of Darwin Research Group, to discuss how IDNs are transforming patient care. We also examine the ongoing challenges of value-based care and why it continues to miss the mark on enhancing patient experiences, improving population health, and managing costs.
Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization?Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices.
Explore how pivotal marketing strategies such as authentic branding and SEO can enhance patient relationships & drive growth for your organization.Listen to our podcast with CEO Stewart Gandolf and Senior Account Director Paul Knipe as they discuss authentic branding, SEO, targeted ads, and a patient-centered approach to foster growth and build trust.
Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency.
Want to help healthcare consumers navigate their journey moreeffectively?Listen to our podcast with Senior Marketing Strategist KathyGaughran, where she shares insights on reaching consumers, optimizing digital touchpoints, and enhancing patient satisfaction through empathetic inquiry handling.
Learn how to invest your marketing dollars and energy appropriately across your multilocation portfolio.At this year’s SMASH Conference, our CEO Stewart Gandolf, shared expert insights into how healthcare brands must appropriately support all locations. For multilocation organizations, success hinges on mastering strategies for local relevance, brand consistency, and seamless patient interactions.
As healthcare markets continue to tighten and competition reaches a fever pitch, traditional physician liaison strategies are no longer enough. So, how can hospitals and health systems adapt their strategies to drive growth—and thrive? In our latest podcast, join Kriss Barlow and Susan Boydell from Barlow McCarthy Physician Relationship Solutions as they reveal how data-driven planning and strategic collaboration can elevate your referral network.
Struggling with burnout while maintaining high-quality healthcare services that patients love? Listen as Lee Aase shares how his innovative membership-based direct-to-patient healthcare model, HELPCare, LLC, can transform your organization.
Influencer marketing is hot! But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? The answer is yes! Listen to our latest podcast as Malcolm Bohm, strategic advisor and board member for multiple life sciences companies, reveals how influencer collaborations can transform brand advocacy and audience engagement.
This is the recorded webinar of "How to Gain a Competitive Edge Through Sophisticated Healthcare Marketing", by Stewart Gandolf, Paul Knipe, and Kathy Gaughran as they share on 9/27/2024. If you have any questions, please contact Stewart at: Stewart@healthcaresuccess.com or call (800) 656-0907.Sponsored by the Hardesty Group and the Orange CountyHealthcare Financial Network.
AI is flooding the internet with low-quality healthcare content, creating a landfill of unverified information that’s drowning out credible resources. It’s time to throw your audience a lifeline.In our latest podcast, Ed Bennett, Founder of MarTech.health, shares how to leverage AI tools to produce high-quality, medically accurate content faster—without sacrificing your brand’s integrity.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Rocco Coniglio, Andre Ulloa, a Partner and Executive Advisor at M&A Healthcare Advisors (MAHA). The topic is: Mergers & Acquisitions: The Value of Early Preparation.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Rocco Coniglio, Founder and CEO of Psych360. The topic is: Transforming Mental Health Care in Skilled Nursing: Entrepreneurial Insights from a Market Disruptor.
A special podcast of a webinar led by Stewart Gandolf, CEO of Healthcare Success, and Kathy Gaughran, Senior Marketing Strategist. The topic is How to Convert Inquiries Into New Patients.
A special podcast of a webinar led by Netania Le (Senior Social Media Specialist), and Larissa Town (Senior Account Manager). The topic is Organic Social Media in Healthcare.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Brian Massey, VP of Marketing at Paubox. The topic is: Are Your Marketing Emails HIPAA Compliant?
A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Charlie DeNatale (Media Buyer). The topic is Traditional Advertising in Our Digital World.
A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Melanie Saxe (Director of Content). The topic is Healthcare Content Marketing Best Practices
A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Brett Maurer (Creative Director, Design). The topic is What Makes a Healthcare Website Great?
A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Grant Simmons (Senior SEO Strategist). The topic is Local SEO for Multilocation Healthcare Providers.
A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Rob Klein (CEO, Klein & Partners). The topic is What Are Today's Healthcare Consumers Thinking?
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success. The topic is Digital Marketing to Doctors and Other HCPs.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, and Kathy Gaughran, Ray Mina, Vice President of Marketing, Freshpaint. The topic is Unlocking High Performance Marketing With a Privacy-First Approach to HIPAA Compliance.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, Netania Le, Senior Marketing Specialist, and Alex Ignacio, Senior Graphic Designer. The topic is The Secrets to Paid Social Media Success.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Brian Massey, Founder and Conversion Scientist of Conversion Sciences. The topic is: Convert More Healthcare Consumers with Modern Conversion Rate Optimization Techniques.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, and Kathy Gaughran, Senior Marketing Strategist. The topic is Multilocation Healthcare Marketing.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, and Brett Maurer, Senior Art Director. The topic is How to Create an Exceptional Healthcare Brand.
A special podcast of a webinar led by, Josh Weum, Account Director, Garrick Gaffney, Digital Account Supervisor, and Stewart Gandolf, CEO on 9/14/23. The topic is Winning Patients with Google Ads.
A special podcast of a webinar led by , Paul Knipe, Senior Account Director, and Brett Maurer, Senior Art Director. The topic is Understanding How SEO Contributes to Your Marketing Mix.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, Paul Knipe, Senior Account Director, and Brett Maurer, Senior Art Director. The topic is Creating a Living Brand to Reach Today’s Healthcare Consumers.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, and Grant Simmons, Senior SEO Strategist. The topic is SEO for the C-Suite (and Other Executive Leadership).
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, and Grant Simmons, Senior SEO Strategist. The topic is Healthcare SEO: How to Win "1st Place" on Google.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Bruno Tabbi, Founder and President of Ignition Toll Free. The topic is: Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices).
A podcast by Stewart Gandolf, CEO, Healthcare Success and Alan Shoebridge, Chief Communications Officer for Providence Oregon. The topic is: COVID Disruption & Its Indelible Mark on Healthcare Marketing.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, Josh Weum, Account Director, and Kathy Roy Gaughran, Senior Marketing Strategist. The topic is Healthcare Marketing in the Post - COVID “New Normal”.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, Josh Weum, Account Director, and Kathy Roy Gaughran, Senior Marketing Strategist. The topic is How to Successfully Transition Your Addiction Treatment Marketing, as We Move From “Pandemic” to “Endemic”.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Johnny Smith, Vice President of Marketing Services at Encompass Health. The topic is: 5 Steps to Creating a Breakthrough Healthcare Brand with Low Consumer Awareness.
A podcast by Stewart Gandolf, CEO, Healthcare Success and John Marchica, Founder and CEO, Darwin Research Group. The topic is: 6 Key Healthcare Trends Emerging from the Pandemic.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Kriss Barlow, Principal, Barlow/McCarthy. The topic is: The Latest Physician Liaison Strategies for Building Doctor Referrals.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Kathy Divis, co-founder and President, Greystone.Net. The topic is: How to Structure Your Healthcare Call Center for Success.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Charlie Charlie DeNatale, Senior Media Buyer, Healthcare Success. The topic is: Sports Marketing Strategies for Healthcare Brands.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Hassan Tetteh, MD, author of the new book entitled, The Art of Human Care. The topic is: The Art of Human Care: Humanizing and Personalizing Medical Care
An audio podcast version of a webinar given by Stewart Gandolf, CEO; and Jonathan Silver, SEO Lead, of Healthcare Success on 11.19.20. The topic is: Advanced Healthcare SEO.
An audio podcast version of a webinar given by Stewart Gandolf, CEO, Healthcare Success on 11.12.20. The topic is: Multilocation Marketing Strategies.
An audio podcast version of a webinar given by Aaron Clifford, SVP Marketing, Binary Fountain and Stewart Gandolf, CEO, Healthcare Success. The topic is: What Healthcare Consumers Want in 2021: Breakdown of Survery Results.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic. The topic is: How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19.
An audio podcast version of a webinar given by Stewart Gandolf, CEO, Healthcare Success; Rob Klein, CEO, Klein & Partners; and Chris Harrop, Senior Editorial Manager, Medical Group Management Association (MGMA). The topic is: How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? Wave III Market Research Results.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Jay Geer, President, Miller Geer & Associates. The topic is: Hospital Crisis Management and Healthcare PR in the Age of COVID-19.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Ed Bennett, Founder, MarTech.Health. The topic is: How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps.
A podcast by Stewart Gandolf, CEO, Healthcare Success and Dana Callow, Executive Creative Director, Healthcare Success. The topic is: How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success and Aaron Clifford, Senior Vice President of Marketing, Binary Fountain. The topic is COVID-19 Reopening – How Your Healthcare Brand Can Emerge Stronger From the Crisis.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success and Aaron Clifford, Senior Vice President of Marketing, Binary Fountain. The topic is COVID-19 and Healthcare Marketing: Should You Freeze, Pivot, or Push Forward?
Stewart Gandolf, Lynn Nye, Mia Nease, Fasiha Haq, and Sven Gierlinger. Panel session audio of Eyeforpharma 2019: Patient Centric Care - Does the Doctor Know Best?
Lynn Nye and Stewart Gandolf interview Fasiha Haq of Eli Lilly and Company for Eyeforpharma 2019.
Lynn Nye and Stewart Gandolf interview Sven Gierlinger of Northwell Health before Eyeforpharma 2019.
Lynn Nye and Stewart Gandolf interview Mia Nease of Arivale prior to the Eyeforpharma 2019 conference.
Stewart Gandolf, MBA/CEO, Healthcare Success, interviews Dr. Zeev Neuwirth, regarding his book entitled, Reframing Healthcare: A Roadmap for Creating Disruptive Change.
Stewart Gandolf interviews Jim Merlino, Chief Transformation Officer of Press Ganey, regarding patient experience.
In this podcast, Stewart Gandolf interviews Ed Rafalski, Chief Strategy and Marketing Officer of BayCare Health System. Ed and Stewart discuss the convergence of insurers and health systems in the midst of the health industry's rapid evolution.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/healthcare-brand-metrics.html
Stewart Gandolf interviews David Craig, Medical Director of Spruce Health, regarding telehealth and telemedicine. Stewart and David discuss how providers now have more options to utilize telehealth than ever before.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/what-is-telehealth.html
Stewart Gandolf interviews Richard Franzi, Owner of Critical Mass for Business, regarding unintended consequences in healthcare. Stewart and Richard discuss avoiding unintended consequences in healthcare organizations; an essential topic in Richard Franzi's book "Killing Cats Leads to Rats: How Healthcare Can Avoid Unintended Consequences".
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/unintended-consequences.html
Stewart Gandolf interviews Chrissy Daniels, Partner at Press Ganey Associates, regarding patient/consumer behavior. Stewart and Chrissy discuss changing the ways patients research doctors online.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/online-reviews-patient-experience.html
Stewart Gandolf interviews Doug Noland, Executive Director of Patient Experience at Astellas. Stewart and Doug discuss the shift in the landscape with regards to patient experience and how things are changing on the pharma side.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/pharmaceutical-marketing-advertising/pharmaceuticals-patient-experience.html
Stewart Gandolf interviews Aaron Gaeir, CEO/Owner of Grandesign, regarding experiential marketing. Stewart and Aaron discuss "Gaeir’s definition of experiential marketing, look at some of Grandesign’s successful campaigns in healthcare and beyond, and talk about how healthcare can create engaging campaigns and immersive experiences"
Read our blog on this podcast here: https://healthcaresuccess.com/blog/advertising/experiential-marketing.html
Stewart Gandolf interviews Ed Bennett, Founder of MarTech.Health. Stewart and Ed discuss key points in MarTech.Health's session at HCIC 2018 titled "Balancing Patient Expectations, Ethics and Provider Realities".
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/new-healthcare-technologies.html
Stewart Gandolf interviews Rob Klein, Founder/CEO of Klein & Partners, regarding his Female Healthcare Consumers 2018 Omnibus. Stewart and Rob discuss the differences between how men and women search online for healthcare and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/women-in-healthcare.html
Stewart Gandolf interviews Carol Norris-Smith, Vice President Marketing and Public Affairs of Penn Medicine/Princeton Health. Stewart and Carol discuss the role of video at Penn Medicine Princeton Health, shifting their video streaming strategy, and how video streaming can be used to engage a healthcare audience.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/video-streaming-healthcare.html
Stewart Gandolf interviews Alan Shoebridge, Tammy Graves, and Karina Jennings. Stewart, Tammy, and Karina discuss the role of marketing & communications during mergers & acquisitions, branding, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/hospital-marketing/healthcare-mergers-acquisitions.html
Alan Shoebridge - Senior Director of National Marketing Strategy, Kaiser Permanente
Tammy Graves - Principal Consultant, Point B
Karina Jennings - Associate Vice President of Marketing and Communication, Providence St. Joseph Health
Stewart Gandolf interviews Diane Lang, Social Media Senior Account Manager of Nationwide Children's Hospital. Stewart and Diane discuss the importance of a social media policy in every organization.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/healthcare-social-media/social-media-policy.html
Stewart Gandolf interviews Johnny Smith, National Senior Director of Marketing and Communications of Ascension Health. Stewart and Johnny discuss the importance of thought leadership and other key points from Ascension Health's presentation at SHSMD 2018.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/publicity/healthcare-thought-leadership.html
Stewart Gandolf interviews James Robberson, Director of Business Development of Littleton Adventist Hospital. Stewart and James discuss the importance of optimizing hospitals primary care footprint.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/hospital-marketing/primary-care-footprint.html
Stewart Gandolf interviews Dennis Jolley, Chief Strategy Officer of Gillette Children's Specialty Healthcare. Stewart and Dennis discuss how the incorporation of patient/consumer feedback can be used in navigating strategy shifts.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/patient-experience/patient-voice.html
Stewart Gandolf interviews Keith Kaufelt and Anne Dreyfuss of VCU Health for our SHSMD 2018 podcast series. Stewart, Keith, and Anne discuss facebook live and other interactive content.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/healthcare-social-media/facebook-live-opportunities.html
Stewart Gandolf interviews Richard Park, CEO, of CityMD for our SHSMD 2018 podcast series. Stewart and Dr. Richard Park discuss CityMD's panel discussion titled, “The Future of Primary Care: New Models, New Incentives, and New Players.”
Read our blog on this podcast here: https://healthcaresuccess.com/blog/patient-experience/better-patient-care.html
Stewart Gandolf interviews Michael Boblitz, VP Planning & Business Development, at Gwinnett Health System. Stewart and Michael discuss marketing strategy, developing an annual plan, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/patient-experience/patient-centric.html
Stewart Gandolf interviews Rob Klein, CEO of Klein & Partners. Stewart and Rob discuss the state of digital healthcare marketing.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/healthcare-marketing/digital-healthcare-marketing-2.html
Stewart Gandolf interviews Rob Klein, CEO of Klein & Partners. Stewart and Rob discuss how effective market research is for staying informed on how to best reach new patients.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/state-healthcare-marketing-research-reaching-winning-new-patients.html
Stewart Gandolf interviews Cheryl Janis, Owner of Cheryl Janis Design. Stewart and Cheryl discuss patient-centered design, healing art, and everything else traditional medical office design is lacking.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/patient-centered-design-podcast.html
Stewart Gandolf interviews Lee Aase, Mayo Clinic Social Media Network Director. Stewart and Lee discuss the evolution of social media in healthcare, secrets to getting good ideas for good content, and new technology.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/mayo-clinic-social-media-network-podcast.html
Peter Do interviews Jenise Celestin, Director Community Relations, at Swedish Covenant Hospital. Peter and Jenise discuss activating peer-to-peer influence among your employees, the value of volunteers engaged with the community, and more.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/hospital-ambassador-enhancing-brand.html
Peter Do interviews Keith Whitworth, Director of Marketing at University of Arkansas for Medical Sciences for our SHSMD 2017 podcast series. Peter discusses with Keith, his presentation titled "Rollout a Winning Video Content Strategy with No Budget".
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/winning-video-content-strategy.html
Stewart Gandolf interviews Brent Westra & Andrew Tofilon, Marketing Managers of Mayo Medical Laboratories. Stewart, Brent, and Andrew discuss new care models, disruptive technologies, personalized medicine and alternative payment models in the dramatic transformation of Healthcare.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/mayo-medical-laboratories-digital-communications.html
Sam Jones interviews Scott Singpiel, Communications Manager, ScopeRadio.com. Sam and Scott discuss how audio content can be an important tool in any practice's marketing strategy.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/audio-content-shsmd17-podcast.html
Peter Do and Doreen Pichotti discuss the uses, advantages and distinctions between Facebook and Yahoo native ads.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/digital-advertising-best-practices-and-insights.html
Stewart Gandolf interviews Judd Hollander, MD, on his SHSMD 2017 topic of Telemedicine.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/jeffconnect-value-based-care-telehealth.html
In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners about the primary elements of a brand’s strength, revealing patient expectations, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/hospital-name-change-logo-soup-data-reveals-expectations-podcast.html
Stewart Gandolf, CEO of Healthcare Success, talks with Matt Hall, Vice President of Marketing at Pacific Dental Services about utilizing community events as a key marketing strategy.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/publicity/community-marketing-strategies.html
In this insightful and inspiring interview, Thomas H. Lee, MD, Chief Medical Officer of Press Ganey, and Stewart Gandolf, CEO of Healthcare Success, discuss An Epidemic of Empathy in Healthcare, and how, in an increasingly consumer-driven health care environment, organizations must compete on delivering value for the patient.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/branding/best-strategies-healthcare-begin-empathy-podcast.html
Donna Teach with Nationwide Children's Hospital shares tips on how to use marketing ressearch data to impress your leadership and make the progress you need to internally.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/how-to-use-hospital-marketing-metrics-to-prove-results-and-thrill-your-leadership.html
Camille Baxter, Director of Health Enterprise Marketing at University of Illinois Hospital; shares with Lonnie Hirsch, her thoughts on hospital service line marketing.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/hospital-marketing-service-line-marketing-should-be-extension-of-the-brand-promise.html
Stewart interviews Kim Reynolds, Marketing Services Director & Chris Pinolio, at LifePoint Health on Patient Development as a Marketing Strategy.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/patients-development-as-a-marketing-strategy.html
Lonnie Hirsch interviews Tyler Haney and Kevin Smith, Director of Digital Strategy & Director of Marketing Intelligence, Childrens Medical Center & University of Pittsburgh Medical Center. This discussion covers building medical practice's online presence and the marketing beyond SEO.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/managing-your-hospital-online-presence-seo-is-not-a-silver-bullet-anymore.html
Lonnie Hirsch interviews James Merlino, MD, Cleveland Clinic. Lonnie and James discuss patient satisfaction and how much there is to it.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/at-cleveland-clinic-patient-experience-is-not-about-patient-satisfaction.html
Lonnie Hirsch interviews Jan Lansing, VP Marketing & Communications, CHOC Children's Hospital. Lonnie and Jan discuss "how the well-known institution is using social media and digital tools to engage the parents of patients and non-patients".
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/challenges-and-benefits-an-inside-look-at-marketing-at-choc-childrens-hospital.html
Stewart Gandolf interviews Chris Nelson & Dennis Jolley, Communications Director & Senior Director of Marketing, University of Utah Health Care. Stewart, Chris, and Dennis discuss utilizing outside marketing and how it benefits any practice.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/how-outside-marketing-help-saves-time-money-and-sleepless-nights.html
Stewart Gandolf interview's Jennifer Coleman, SVP Consumer Affairs, Baylor Healthcare. Stewart and Jennifer discuss word of mouth marketing, its importance, and how to manage it.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/effective-word-of-mouth-management-and-measurement.html
Stewart Gandolf interviews Chris Boyer, Director of Digital Marketing & Communications at Inova Health System. Stewart and Chris discuss tasteful, cost-effective ways to put your medical practice out there.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/building-your-brand-with-wellness-live-from-shsmd-with-chris-boyer.html
Stewart Gandolf interviews Dr. Wayne Guerra on his 2014 Patient Experience Summit presentation: Healthcare Game Changers in Mobile App
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/cleveland-clinic-panel-patient-engagement-essential-healthcare-mobile-apps.html
Sam Jones interviews Linda Golding at the 2014 Patient Experience Summit on her presentation: Reducing Compassion Fatigue and Building Cultural Competence Using Text.
Cleveland Clinic Speaker Series: Linda Golding, Chaplain, New York-Presbyterian Hospital.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/empathy-innovation-summit-reducing-compassion-fatigue-using-spiritual-texts.html
Lonnie Hirsch interviews Lisa Ryan, Executive Director, Kaiser Permanente. Lisa and Lonnie discuss the integrated, total health approach and how advertising efforts communicate the “secret sauce” of what makes Kaiser members happy.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/kaiser-permanente-secret-sauce-patient-stories-well-told.html
Lonnie Hirsch interviews Gus Taylor, Chief Administrative Officer, Florida Medical Clinic. Lonnie and Gus discuss provider engagement and Florida Medical Clinics commitment to patient satisfaction.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/patient-satisfaction-challenge-winning-provider-engagement.html
Sam Jones interviews Maureen Fagan, Executive Director, BWH Center for Patients and Families. Sam and Maureen discuss patient care experience and other key topics from her presentation at the Cleveland Clinic Patient Experience Summit.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/medical-grand-rounds-impact-patients-perceptions-care-physicians.html
Lonnie Hirsch interviews Alicia Jansen, Associate Vice President of Marketing, MD Anderson Cancer Center. Lonnie and Alicia discuss patient and caregiver perspectives, making appointments, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/medical-marketing-advertising/how-md-anderson-empowers-patients-from-the-first-virtual-contact.html
Lonnie Hirsch interviews David Marlowe, Founder of Strategic Marketing Concepts at SHSMD. Lonnie and David discuss ROI, the measurable revenue and net margin return, and hospital profitability.
Read our blog on this podcast: https://healthcaresuccess.com/blog/medical-marketing-advertising/the-true-definition-of-roi-metrics-for-profitable-hospital-marketing.html
Lonnie Hirsch interviews Kelly Jo Golson, SVP & Chief Marketing Officer, Advocate Healthcare. Lonnie and Kelly discuss the challenging process of transitioning to a master brand, how gaining support is an important aspect of the process, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/the-art-and-science-of-creating-a-master-brand-for-advocate-health-care.html
Lonnie Hirsch interviews Alan Shoebridge, Senior Director Of Marketing & Communications, Providence Health. Lonnie and Alan discuss "White Coat Syndrome", what it is, and the cure for it.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/white-coat-syndrome-why-marketing-professionals-have-it-and-how-to-cure-it.html
Lonnie Hirsch interviews Eula McKinney, Director of UCSF Medical Center. Lonnie and Eula discuss service line marketing, capturing and using meaningful data from the clinician and end user perspective to drive change in operations and communications, and more.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/wellness-mindset-service-line-marketing-to-keeping-patients-out-of-the-hospital.html
Stewart Gandolf interviews Jessica Lopez & John Cihomsky, Multi-Cultural Community Relations & VP, PR, Communications, Sharp healthcare. Stewart, John, and Jessica discuss using the right tools to reach the hispanic community and segments within the group and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/sharp-healthcare-building-credibility-hispanic-community.html
Stewart Gandolf interviews Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic. Stewart and Paul discuss "how the world-renowned Cleveland Clinic has successfully built a widely recognized and trusted brand".
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/cleveland-clinic-builds-brand-recognition-via-multichannel-marketing.html
Stewart Gandolf interviews Dennis Jolley, formerly Senior Director of Marketing for the University of Utah Health Care system
Stewart Gandolf interviews Leah Binder, CEO The LeapFrog Group. Stewart and Leah discuss comparing performance on the national standards of safety, quality, and efficiency, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/new-era-healthcare.html
Lonnie Hirsch interviews Shannon Morris, Service Excellence Manager, Children's National Health System. Lonnie and Shannon discuss peer coaches and how other organizations can get started on building a Peer Coaching program.
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/leveraging-peer-coaches-role-models-grassroots-champions.html
Stewart Gandolf interviews James Merlino, MD, Chief Experience Officer, Press Ganey. Stewart and James discuss patient experience and the secrets to improving it.
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/leadership-lessons-improve-patient-experience.html
Sam Jones interviews Julie Moretz & Kathy Vermoch, Associate Vice Chancellor & Patient Experience Leader, UAMS. Sam, Julie, and Kathy discuss how personal stories can make a big difference, mindset change, and using patient engagement as a powerful tool.
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/new-mindset-partnering-patients-never-patient-experience-summit-podcast.html
Sam Jones interviews Pamela Greenhouse, Director of PFCC Innovation Center UPMC. Sam and Pamela discuss demonstrating value, and day-to-day usefulness, to managers and employees, challenges, lessons learned, successes, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/20285.html
Lonnie Hirsch interviews Marcy Marshall, Director of Employee Communications, Geisinger Health. Lonnie and Marcy discuss social business and changing culture in leaders relationship with their employees.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/social-business-intranet-empowers-engages-geisinger-health-employees.html
Lonnie Hirsch interviews Jamey Shiels, Senior Director of Key Business, Aurora Healthcare. Lonnie discusses with Jamey, his 2014 SHSMD presentation, how Aurora planned and launched it’s specialized app for primary care patients, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/extending-primary-care-connection-mobile-experiences.html
Kylie Ladd interviews Erin Cole & Katheryn Hawkins, Business Development Manager & Operations Manager, Mayo Clinic. The classic question in healthcare marketing is how to measure success. The further challenge for the 150-year-old Mayo Clinic--with dozens of locations in several states--is to identify the right model of organizational relationships and to monitor performance.
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/measuring-success-mayo-clinic-quantifying-value-patient-organization.html
Kylie Ladd interviews Tracy Borkowksi, Director of Business Marketing, Memorial Hermann. Kylie and Tracy discuss online scheduling and how Memorial Hermann has been and plans to keep integrating it into its entire system.
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/memorial-hermann-patients-big-appetite-online-appointment-scheduling.html
Lonnie Hirsch of Healthcare Success talks with Dr. Joseph Bianco, family medicine physician practicing in Ely, Minnesota.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/harvesting-collective-patient-experience.html
Kylie Ladd discusses with Elizabeth Joint, Director of Brand Marketing, on how Ochsner’s O Bar uses interactive technology to help patients find health and lifestyle apps that can help them improve their lifestyle and/or diet or support whatever their doctor has recommended for them.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/nations-first-healthcare-genius-bar-engages-patients-interactive-technology.html
Lonnie Hirsch interviews Jennifer Close, Vice President of Operations at Dean Clinic in Madison, WI. Lonnie and Jennifer discuss delivering value in Dean Clinic's delivery system through quality, experience, and efficiency.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/podcast-moving-from-volume-to-value-delivering-on-the-triple-aim.html
In our continuing series of leadership interviews, Stewart Gandolf, CEO of Healthcare Success talks with Dr. James Merlino who recently assumed a position with Press Ganey as president and chief medical officer of the strategic consulting division.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/patient-experience/service-fanatics-required-reading-superior-patient-experience.html
In this Marketing Podcast, Healthcare Success Co-Founder Lonnie Hirsch and author and speaker Neil Baum, MD discuss the patient and practitioner advantages and benefits of shared medical appointments.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/marketing-shared-appointments-paradigm-shift-in-healthcare-podcast.html
Stewart Gandolf and Rob Klein, Klein & Partners, discuss how patients are now customers; proactive in service expectations, drawing on retail experiences that outdistance the old-school, traditional service standards.
Read our blog on this podcast: https://healthcaresuccess.com/blog/patient-experience/disruptive-expectations-healthcares-customer-mindset-revolution.html
David Dirks, Assistant Vice President of Healthcare Transformation for Intermountain Healthcare and Healthcare Success CEO Stewart Gandolf discuss "shared accountability," Intermountain’s overarching term for their transformation efforts in patient population health and healthcare delivery.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/healthcare-marketing/meeting-population-health-challenges-at-intermountain-healthcare.html
Healthcare Success CEO Stewart Gandolf and market research and brand management authority Rob Klein, CEO of Klein & Partners continue their insightful discussion about how the business world is changing at the speed of light, but healthcare delivery systems—and traditional attitudes—resist the compelling forces of change.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/doctors/doctor-my-time-is-just-as-valuable-as-your-time.html
Cleveland Clinic Chief Marketing and Communications Officer Paul G. Matsen, and Healthcare Success CEO Stewart Gandolf chat same day appointments for patients at Cleveland Clinic.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/the-impossible-dream-how-cleveland-clinic-delivers-one-million-same-day-appointments.html
In today’s SHSMD podcast, Stewart Gandolf and guests Jennifer Shultz and Lindsey Meyers discuss how to grow a physician’s digital presence.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/how-to-build-a-physicians-practice-in-a-digital-world.html
Today’s SHSMD podcast with Stewart Gandolf and guests Tanya Andreadis and Robin Ward, Associate CMO & Director of Customer Engagement, Penn Medicine, highlights your healthcare organization’s need for marketing automation.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/marketing-automation-lessons.html
Today’s SHSMD podcast with Stewart Gandolf and guests Alan Shoebridge and Tammy Graves, Director of Marketing & VP of Operations and Services, Providence Health, highlights the need for change in your healthcare MarCom department
Read our blog on this podcast here: https://healthcaresuccess.com/blog/hospital-marketing/marketing-communications-department.html
Stewart Gandolf interviews Geoffrey Cole, Chief Medical Officer, Athens Regional Health System. Stewart and Geoffrey discuss Athens' EMR program, physician engagement in marketing strategy, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/hospital-marketing/physician-engagement-value-based-initiatives.html
Dr. James Merlino, president, and chief medical officer of the strategic consulting division at Press Ganey, talks with Stewart Gandolf, CEO of Healthcare Success, providing a unique and insightful perspective on healthcare’s evolving landscape, significant leadership issues and the state of patient experience.
Read our blog on this podcast: https://healthcaresuccess.com/blog/healthcare-marketing/perspective-the-state-of-patient-experience.html
Lauren Henss interviews Don Stanziano, Chief Marketing and Communications Officer, Scripps Health. Lauren and Don discuss new ways to integrate digital and traditional healthcare marketing and using online data for precision targeting.
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/big_data_scripps_health.html
Lauren Henss interviews Kevin Pawl & Deb Pappas, Senior Director of Patient Access & Senior Director of Marketing, Boston Children's Hospital. Lauren, Kevin, and Deb discuss physician strategies, the voice of the customer, and more.
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/high-touch-high-tech-workflows-and-systems-for-referral-growth.html
Stewart Gandolf interviews Marcia Jackson, Director of Business Development, Temecula Valley Hospital. Stewart and Marcia discuss the SHSMD 2015 presentation "Academic Medical Center and Community Hospital Collaboration: Strategy, Results and Lessons Learned".
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/academic-medical-center-and-community-hospital-collaboration.html
Lauren Henss interviews Kellie Spellman, Director of Customer Relationship Management, CHRISTUS Health. Lauren discusses with Kellie, her presentation "Maturing a Physician Relations Program: The Role of Senior Leaders and Managers.
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/shsmd15-senior-leaders-and-managers-in-evolving-physician-relations.html
Lauren Henss interviews Ann Nickels, Assistant Vice President of Public Relations, Communications, MedStar Health. Lauren discusses with Ann, her SHSMD 2015 presentation "How to Wow the C-Suite with Effective Media Strategies that boost ROI".
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/wow-the-c-suite-with-media-strategies-that-boost-roi.html
Stewart Gandolf interviews Jodie Lesh, SVP Strategic Planning and New Ventures, Kaiser Permanente. Stewart discusses with Jodie, her presentation "Reimagining Ambulatory Care at Kaiser Permanente".
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/shsmd15-reimagining-ambulatory-care-at-kaiser-permanente.html
Stewart interviews Guy McClurkan, Chief Operating Officer, Spirit Health Group. Stewart discusses with Guy McClurkan, his SHSMD 2015 session "Connecting The Dots: A Four Step Model For Full-Circle Engagement.
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/shsmd15-a-four-step-model-for-lasting-patient-engagement.html
Stewart Gandolf interviews Lee Aase, Director of Social Media, Mayo Clinic. Stewart discusses with Lee, his SHSMD 2015 presentation "Leading Change from the “Other” C–Suite (That’s Communications).
Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/mayo-clinic-shares-secrets-of-social-media-success.html
Stewart Gandolf interviews Jennifer Faulkner, Vice President of Team Member Engagement and Communications, Baystate Health. Stewart and Jennifer discuss employee importance in marketing, Baystate Health culture, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/shsmd15-podcast-turning-employees-into-champions.html
Lonnie Hirsch interviews Tom Jensen, Director of Marketing, Mercy Health System. Lonnie and Tom discuss Google Plus is closing the competitive gap, and it’s a hospital marketing tool that can boost organic search results.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/hospitals-can-leverage-rise-google-plus.html
Lonnie Hirsch interviews Michelle Frietchen and Mark Rothwell, Senior Manager of Market Research & Analytics and Vice President of Marketing and Communications. Lonnie, Michelle, and Mark discuss patient panels for patient insight, research engagement, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/patient-panels-listening-to-the-voice-of-the-patient-at-cleveland-clinic-and-dean-health.html
Lonnie Hirsch interviews Marc Sauve, Senior Healthcare Strategist, Gresham, Smith and Partners. Lonnie and Marc discuss the immediate future of hospitals and the ACA, SHSMD, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/futurist-views-2014-is-the-tipping-point-for-healthcare-reform-podcast.html
Lonnie Hirsch interviews Dr. Steven Zimmet, President, American Board of Venous and Lymphatic Medicine. Lonnie and Dr. Zimmet discuss advancements in venous disease diagnosis, treatment, patient perception, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/physician-marketing/abvlm-president-advances-in-venous-disease-diagnosis-and-treatment-present-tremendous-communications-and-educational-opportunities-podcast.html
Lonnie Hirsch interviews Dennis Jolley, Senior Director of Marketing, University of Utah Health Care. Lonnie and Dennis discuss patient satisfaction, misconceptions, broadening perception, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/online-satisfaction-scores-a-trip-advisor-for-selecting-university-of-utah-physicians.html
Lonnie Hirsch interviews Martin Hickey, CEO, New Mexico Health Connections. Lonnie and Martin discuss the ways in which NMHC differs from hospitals or large, shareholder-owned companies and more..
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/podcast-winwin-aligning-the-new-mexico-coop-health-plan-with-primary-care.html
Lonnie Hirsch interviews Suzanne Sawyer, Chief Marketing Officer, Penn Medicine. Lonnie and Suzanne discuss the importance of PRM in medical marketing, physician management, and more..
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/podcast-using-integrated-physician-relationship-management-to-drive-referral-volume.html
Lonnie Hirsch interviews Dr. Marc Salzberg, President of the Board of Directors, Urgent Care Association of America. Lonnie and Marc discuss "increasing public demand and other critical issues facing the urgent care industry in advance of the Affordable Care Act"
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/podcast-hospital-emergency-departments-may-be-overrun-by-aca-newly-insured.html
Stewart Gandolf interviews Jonathan Govette, Founder of ReferralMD. Stewart and Jonathan discuss doctor referrals, EMR systems, and more.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/doctorreferralsoftware.html
Stewart interviews Bill Oaks, Chief Development Officer, Johnson Memorial Hospital. Stewart and Bill discuss collaboration strategies for hospitals, as competition builds.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/hospitalcompetition.html
Jamie Roney interviews Susan Moss, VP Communications, Kindred Healthcare. Jamie and Susan discuss marketing post-acute services, as healthcare delivery grows.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/direct-from-shsmd-2011-marketing-post-acute-care-services.html
Stewart Gandolf interviews Susan Alcorn, CCO, Geisinger Health System. Stewart and Susan discuss self promotion, and proving marketing value to management.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/the-pride-of-shameless-self-promotion-make-them-feel-theyd-be-doomed-without-you.html
Jamie Roney interviews Phyllis Marino, VP, Marketing and Communications, MetroHealth System. Jamie and Phyllis discuss how PR firms and marketing companies can join forces for better business.
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/direct-from-shsmd2011-interview-with-phyllis-marino.html
Jamie Roney interviews Kevin Stranberg, Director of Strategy & Patient Experience, Memorial Medical Center. Jamie and Kevin discuss Memorial's SHSMD presentation.
Read out blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/living-the-brand-leading-your-organizations-customer-experience-strategy.html
Jamie Roney interviews Elizabeth Schnell & Rose Glenn, VP, Brand Strategy & Chief Communications Officer, Henry Ford Health System. Jamie, Liz, and Rose discuss their presentation "Acquisitions and Consolidation: Structure, Culture, and Strategy to Make It Work, and the critical success factors necessary".
Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/acquisitions-and-consolidation-structure-culture-and-strategy-to-make-it-work.html
Stewart Gandolf interviews Alan Shoebridge, Marketing Director, Providence Health. Stewart and Alan discuss patient research and how to utilize findings for the best patient engagement.
Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/direct-from-shsmd-interview-with-alan-shoebridge.html