Marketing Dribble Podcast: Recent Episodes
Rob Boyle & Jonny Kenyon
Jonny Kenyon and Rob Boyle are professional marketers and have come together to talk all things marketing from their combined years of experience.
Rob and Jonny sit down with local marketing expert Hannah Zora Strong to dig into everything small businesses need to know about local advertising in 2026 and it's packed with practical, no-nonsense advice you can actually use.
Hannah walks us through the real differences between Google Ads and LinkedIn Ads, breaks down how Local Service Ads work and who they're best suited for, and calls out the most common mistakes small business owners make when spending their ad budget. Spoiler: you're probably wasting money somewhere.
We also get into the big one (for Rob) AI, how is it changing the game for local businesses, and how can you use it to your advantage without needing a massive marketing team or budget behind you?
Whether you're running a bricks-and-mortar shop or a service-based business trying to get found locally, this episode is full of straight-talking strategies to help you spend smarter and get better results.
In this episode:
- Google Ads vs LinkedIn Ads what's right for local businesses?
- Local Service Ads explained (and who should be using them)
- The biggest mistakes in local advertising and how to avoid them
- How AI is reshaping local business marketing
- Tips for physical stores to compete and win locally
đď¸ Guest: Hannah Zora Strong | Local Marketing Expert
LinkedIn: linkedin.com/in/hannah-strong-ppc
Website: zoramarketing.co.uk
In this episode of the Marketing Dribble podcast, Rob Boyle and Jonny Kenyon are joined by Chris Nightingale, founder of Can-Do Digital, to talk honestly about his journey through the marketing world.
Chris shares how he fell into marketing, why PPC became his core specialism, and what he learned working inside large organisations. We dig into the realities of in-house life versus going freelance, the mistakes many marketers make when they ignore the commercial side of the business, and what actually matters if you want to build a sustainable career.
The conversation is packed with practical insight for marketers thinking about freelancing, feeling stuck in their current role, or looking to future-proof their skills. We wrap up by discussing Chris's new podcast and his views on where performance marketing and AI are really heading beyond the hype.
How to find Chris: linkedin.com/in/chrisnightingale
It's the Christmas special and the return of a now famous tradition. Rob and Jonny dive into this year's Christmas TV adverts⌠except Jonny hasn't actually watched a single one.
So instead, Rob pitches the biggest Christmas ads of the year to Jonny (Father Christmas) as if he's the final sign-off before they're allowed on air. Some land. Some absolutely don't.
Expect strong opinions, festive nonsense, and plenty of laughs as we round off 2025 in the only way we know how taking marketing seriously, but not ourselves!!
In this episode, I'm joined by the amazing Heather Murray founder of AI for Non-Techies and all-round AI legend, to talk about what's really going on in the world of artificial intelligence and how marketers (and humans in general) should be using it.
We chat about how fast things are moving (and why that doesn't mean you need to chase every shiny new tool), the importance of learning to prompt properly, and why building your own AI assistant is actually more achievable than you think.
Here's what we cover:
- Why skills beat tools every time
- How to match AI tools to your goals, not the other way round
- Using AI to save time in your business and then actually doing something useful with that saved time
- Heather's thoughts on AI literacy and what you really need to focus on if you're teaching or learning AI
- The smart reason behind all the free content she shares on LinkedIn (spoiler: it's clever marketing)
- And yep we even question whether stock images are now dead thanks to AI image generation
Plus, we call out Jonny who, of course, ran for the hills at the mention of AI. Heather shares a solid tip for anyone (mainly Jonny) who's unsure where to start.
This one's packed with straight-talking advice, practical takeaways, and a bit of healthy AI reality-checking.
Give it a listen especially if you're feeling overwhelmed by all the AI hype. This is how to cut through the noise. Where to find Heather:
LinkedIn: linkedin.com/in/accessible-ai
Website: https://nontechies.ai/
B2B doesn't have to mean boring-to-boring. In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon chat with Heather Barnett, a freelance B2B copywriter with over 20 years' experience â and zero tolerance for dull marketing.
Heather dives into why so much B2B copy sounds like it was written for the guy in the Werther's Original advert, how marketers fell into this beige trap, and what it really takes to stand out. From killing buzzwords like leverage and elevate, to crafting copy that actually earns attention, this episode is packed with honest, funny, and practical advice for anyone writing in B2B.
We also get into: ⢠How to make dry topics interesting (and even fun) ⢠Heather's creative process and where her best ideas come from ⢠The right (and wrong) way to use AI in copywriting ⢠What to look for when hiring a great copywriter ⢠The one brand she'd love to get her hands on and the words she'd banish forever.
Connect with Heather: linkedin.com/in/heatherebarnett
What does search really look like today and where is it heading? In this episode Rob and Jonny chat with Ashley Liddell from Deviation about how AI is reshaping SEO, why personalisation and conversation are now at the heart of search, and what brands should be thinking about over the next few years.
We dig into practical questions like how to build a modern search strategy in-house, what role user-generated content (UGC) and influencers should play, and how to navigate the messiness of attribution in a multi-channel world.
Whether youâre leading marketing at a startup or evolving your strategy inside a bigger team, this episode is packed with smart, actionable insights for whatâs next. Definitely one to listen to!
How to connect:
LinkedIn: linkedin.com/in/ashley-liddell-seo
Website: wearedeviation.co.uk
In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with Emeric Ernoult, the co-founder and CEO of Agorapulse, a bootstrapped social media management platform thatâs made big waves without a single penny of external funding.
Emeric shares the real, unfiltered story of building a SaaS business from scratch, including the tough calls, sleepless nights, and the mindset needed to compete in a saturated market. From balancing visionary dreams with day-to-day operations, to learning from hiring missteps, he gets candid about the highs and lows of entrepreneurship.
We dive into the importance of hiring right, leveraging social media authentically, and why review sites can make or break your brand. Emeric also opens up about what bootstrapping really teaches you and why resilience might just be the most underrated business skill.
Whether youâre building your own business, navigating startup life, or just love a good founder story, this episode is packed with honest insights, practical advice, and a healthy dose of marketing wisdom.
Ever looked at a pricing page with no actual prices and thought, âYep, this belongs in the binâ? Us too.
In this episode of Marketing Dribble, Rob Boyle and Jonny Kenyon unleash their inner grumps and introduce Room 404 our cheeky spin on Room 101, where bad marketing ideas go to disappear forever. Alongside the brilliant Emma Davies and Ruta Sudmantaite from the podcast 'Blame it on Marketing' we take turns nominating our most cringe-inducing marketing pet hates.
From CFOs trying to moonlight as CROs, to buzzwords that need a long nap, this episode is a brutally honest but hilarious therapy session for marketers everywhere. Bring your rage, leave with a laugh.
Have a vent with us, and maybe even find a few things you'd like to chuck into Room 404 too.
How to connect with Emma and Ruta
https://www.linkedin.com/company/blame-it-on-marketing
linkedin.com/in/emmadavies1989
linkedin.com/in/rutasudmantaite
In this episode, Rob & Jonny sit down with Valeriya Pilkevich, a trailblazer in AI integration for businesses of all sizes. From startups to Fortune 500s, Valeriya has helped organizations unlock the power of artificial intelligence and sheâs here to share exactly how you can do the same.
We dive into:
- The very first steps businesses should take when approaching AI
- How small and medium-sized enterprises can punch above their weight using smart AI tools
- Why identifying the right problems matters more than choosing the flashiest tech
- What AI agents actually are and how marketers can use them effectively
- The real differences in AI adoption between SMEs and large corporations
- When (and why) you might need a custom GPT
- How to future-proof your marketing strategy in an AI-first world
Valeriya also shares her experience as a speaker and educator, highlighting the AI topics that are captivating business leaders right now. And for those feeling a bit left behind in the AI race, she offers a golden nugget of advice on where to start and how to stay current.
Whether you're just curious or already exploring AI in your business, this episode is packed with practical insights you won't want to miss.
Linkedin: linkedin.com/in/valeriya-pilkevich
In this episode of The Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with legendary marketer Rand Fishkin known from the early days of the Moz Blog and now founder of SparkToro for a wide-ranging conversation on the current state and future of marketing.
From the slow death of attribution to the evolving role of SEO, Rand brings clarity and candor to some of the industry's biggest shifts. He dives into why audience research matters more than ever, how marketers can stand out in a noisy digital world, and the underrated value of empathy.
Youâll also hear Randâs take on building high-performing marketing teams, how AI fits into the creative process, and the marketing sins heâd banish forever to the dreaded â404 Room.â Don't worry Rob explains to Rand what a 404 page is !!!!.
Whether you're a seasoned marketer or just getting started, this episode delivers sharp insights with plenty of laughs and actionable takeaways (Including Jonny's time on a Jet Ski, and Rob's favourite Retro Game)
Check out Rand below on LinkedIn
linkedin.com/in/randfishkin
https://sparktoro.com/
In this episode, weâre joined by Charley Brennand, the driving force behind PMCR (Performance Manchester) â the vibrant community for performance marketing professionals in the North.
We catch up on whatâs new since we last spoke, and dive into what it really takes to grow a movement like PMCR. From the behind-the-scenes struggles of running small meetups to the chaos (and reward) of organising large-scale events, Charley shares the highs, the lessons, and everything in between.
We chat about the commitment it takes to build a community, why itâs worth it, and the real value people get from turning up, getting involved, and making these events happen. Charley also offers practical advice for anyone looking to follow a similar path â plus a shoutout to the brands, sponsors and people who make it all possible.
If youâre into events, community-building, or performance marketing â or thinking of launching your own scene â this oneâs for you.
Plus checkout the Performance Manchester Event on the 25th June 2025. https://www.performancemcr.com/
In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon welcome Jordan Stachini, founder of co&co â a no-fluff, ROI-driven marketing agency based in Manchester. Together, they dive into the real meaning of conversions, why ROI isn't just about sales, and the importance of aligning sales and marketing teams for long-term success.
Jordan shares her insights on the critical role of strategy in marketing, how to manage stakeholder expectations, and the common mistakes businesses make when chasing conversions. The conversation explores how to measure the impact of marketing activities beyond direct revenue, how different channels like SEO and paid search require different approaches to conversion, and why balancing short-term wins with longer-term goals is crucial. They also discuss the full customer journey, the importance of post-sale follow-up, and practical ways to encourage repeat conversions.
Packed with no-nonsense advice and actionable tips, this is a must-listen for anyone serious about making their marketing efforts truly count.
Connect with Jordan: linkedin.com/in/jordanstachini
In this episode of the Marketing Dribble podcast, hosts Rob and Jonny welcome Dawn Little, a marketing content manager and podcast producer.
Dawn shares her journey in podcasting, emphasising the importance of creating engaging and entertaining content, especially in the often dry field of HR. The conversation explores how to leverage mistakes for marketing success, the balance between entertainment and business value, and effective content strategies.
Dawn also discusses guerrilla marketing tactics, community engagement, and the significance of planning seasonal content. The episode concludes with valuable advice for aspiring podcasters.
Connect with Dawn Little: linkedin.com/in/dawn-little
In this episode of the Marketing Dribble Podcast, Jonny and Rob chat with PR consultant Saffron Sumner about her journey from marketing into PR. She breaks down the power of storytelling, strategic media placements, and how to get businesses to see the real value of PR.
We dive into the balance between personal and professional branding, the realities of freelancing, and the common PR scams to watch out for. Saffron also shares practical advice for anyone thinking about going freelance, the essential tools every PR pro should have, and some clever pitching techniques that actually work.
On top of that, she talks about her passion for charity work, the lessons sheâs learned from self-employmentâlike building confidence and managing moneyâand where AI fits into the future of PR. If you're in marketing, PR, or just curious about the industry, this oneâs packed with insights you wonât want to miss.
Connect with Saffron linkedin.com/in/saffron-sumner
In this episode of the Marketing Dribble podcast, hosts Rob Boyle and Jonny Kenyon welcome Tom Schwab, a pioneer in podcast interview marketing. Tom shares his unique journey from running nuclear power plants to becoming a leader in podcast marketing. He discusses the importance of understanding your audience, the power of podcast guesting, and how to effectively measure the impact of podcast appearances.
The conversation also delves into common mistakes to avoid, the significance of personal branding, and empowering employees to represent the brand. Tom concludes with insights on the future of podcasting and the value of sharing knowledge.
Connect with Tom:
https://interviewvalet.com/
https://www.linkedin.com/in/iamtomschwab/
In this episode of Marketing Dribble, we sit down with Adam Faulkner, a seasoned freelancer, mentor, and advocate for independent professionals. Adam shares his journey from transitioning into freelancing to overcoming early challenges and building a trusted personal brand.
We dive into key turning points in his career, the power of LinkedIn for marketing success, and the common mistakes freelancers should avoid. Adam also opens up about his passion for helping others achieve their freelance goals and whatâs next on his journey. Whether you're considering freelancing or looking to level up your independent career, this episode is packed with insights and actionable advice to set you up for success.
đĄ Golden Nugget: Adam shares his top advice for making the leap into freelancingâdonât miss it!
Connect with Adam: linkedin.com/in/adamjfaulkner
Ever thought about hosting your own marketing event but didnât know where to start? After selling out our first event in less than a week, we decided to do a very frank episode breaking it down step by stepâfrom securing a venue to finding the right speakers, promotion, and all the challenges we faced. Hereâs what we covered: đ Getting Started: How we turned an idea into a real event. đ Venue & Promotion: Finding a space and getting people through the door without spending a fortune. đď¸ Speakers: Securing a fantastic line-up that people wanted to see ⥠Challenges: What can go wrong, will go wrongâbad weather, pizza shortages, and even unexpected competition. đ Wins: What worked well and kept our guests engaged. We also reflect on what weâd change next time and share our plans for future events. Listen now for a behind-the-scenes guide on planning your own marketing event! đ§
In todayâs episode, weâre joined by Dylan Lam, or as heâs known, Digital Dylanâthe brain behind Omirank, a digital marketing agency that helps eCommerce and Amazon sellers thrive through lead generation, PPC, media buying, and email strategies. Dylanâs also a board advisor to several 8-figure Amazon brands, and heâs here to drop some gems on how to grow your online business and stay ahead in the e-commerce game.
Hereâs What We Covered:
- Dylanâs Story: How he got started, what led to Omirankâs success, and why he fell in love with the world of digital marketing and e-commerce.
- Staying Ahead on Amazon: Dylan explains how he navigates Amazonâs constant changes and challenges without falling behind.
- External Traffic Strategies: Why relying solely on Amazonâs internal traffic is risky and how to tap into external sources to fuel long-term growth.
- Amazon vs Kickstarter: A breakdown of the pros and cons of launching products on each platformâwhen to go all-in on Amazon and when Kickstarter makes sense.
- The Power of Personal Branding: Dylan shares why building his personal brand has been key to his growth and how it can work for other entrepreneurs.
- Whatâs Next for E-commerce: As new players like TikTok Shop, Temu, and AliExpress enter the mix, Dylan gives his take on whether Amazon will remain king or if weâre witnessing a shift.
- AI in E-commerce: The AI tools Dylan swears by and how theyâre helping businesses streamline workflows and stay competitive.
Golden Nugget: The biggest mistake eCommerce sellers are making right now? Listen to find out his answer.
This episode is packed with actionable insights for anyone looking to level up their e-commerce strategy and future-proof their business.
https://omirank.com/
linkedin.com/in/digitaldylanofficial
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
In this episode, we dive into the world of conversational marketing with Greg Landon, Head of Marketing at Leadoo, a conversion platform helping businesses turn website visitors into quality leads. We explore how tools like Leadoo encourage prospects to engage across their buying journey, increasing conversions and delivering valuable insights for improving lead generation funnels.
Greg shares why quality leads are harder to come by and where businesses often go wrong with CRO (conversion rate optimisation). We also discuss the importance of micro-conversions, strategies for navigating complex customer journeys in 2024, and how conversational marketing can be a game-changer.
To make it practical, we use Jonny as a live case study, unpacking his journey as a Leadoo customer and the numerous touchpoints involved. Packed with actionable insights, this is a must-listen for anyone looking to improve their website's performance and maximise conversions!
https://leadoo.com/
linkedin.com/in/greglandon
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
In this festive episode, Rob and Jonny revive their tradition of reviewing their favouriteâand not-so-favouriteâChristmas TV ads. However, thereâs a twist this year: Jonny hasnât actually seen any of the ads! Instead, Rob takes on the role of pitching the current Xmas ads to Jonny, as if he were seeking approval to air them. The result is a hilarious and light-hearted episode, making it the perfect way to wrap up 2024 with plenty of laughs.
Watch the full episode: https://www.youtube.com/watch?v=3IeS6lBdQS0
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
In this episode, we sit down with Bianca Blake, founder of Klickrr, a platform revolutionising SMS marketing for businesses. Bianca shares the story behind Klickrrâs creation, discussing the gap in the market that inspired her to empower companies with smarter, more effective messaging tools.
We explore why SMS marketing is a must-have in todayâs digital landscape, how to craft campaigns that resonate, and the common pitfalls businesses should avoid. Bianca also offers a glimpse into the future of SMS marketing, revealing the trends and innovations poised to transform the industry.
Whether youâre new to SMS marketing or looking to refine your strategy, this episode is packed with actionable tips and insights, including Biancaâs golden nugget advice for businesses aiming to succeed in 2025 and beyond.
https://klickrr.com/
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
Welcome to the Marketing Dribble podcast, where hosts Rob Boyle and Jonny Kenyon cut through the noise to bring you actionable insights and fresh perspectives on the ever-evolving world of marketing.
In this episode, weâre joined by marketing strategist Dan Holt to dive deep into the art of building a strategy that truly works. From avoiding common pitfalls and balancing short-term wins with long-term growth to navigating sales pressures and building dream marketing teams, this conversation is packed with golden nuggets for marketers at every level. Whether you're crafting your first strategy or fine-tuning a seasoned approach, this episode delivers essential advice for creating meaningful, lasting impact in your marketing efforts.
Key Topics Covered:
- Where marketing strategies often go wrong.
- Balancing urgency with sustainable tactics.
- Convincing decision-makers to invest in long-term goals.
- Building your ideal marketing team, starting with the first hire.
- Effective communication: how and with whom to share your strategy.
- Managing the tension between sales demands and strategic focus.
- The real role of vision and values in shaping strategy.
Takeaway Quote: "Focus is the word for strategy. Less is more, and sometimes all you need is a one-page plan."
linkedin.com/in/danholt2
boss-digital.co.uk
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
In this insightful episode, we had the privilege of sitting down with none other than Neil Patel, a renowned authority in digital marketing, to explore the ever-evolving world of search. From groundbreaking strategies to emerging trends, Neil shared invaluable insights that will equip you with the tools to stay ahead in the search game.
Hereâs what we covered:
- The Future of Search: Neilâs predictions and trends to watch.
- Starting Fresh: What Neil would do in a new role at an organization with no prior marketing efforts.
- AI and Trust: Can we rely on AI in its current form, and how should marketers approach it?
- Content Priorities: The types of content that deserve your attention in the changing landscape.
- Local Search: How shifts in search impact businesses with a local focus.
- Voice Search: What role voice commands will play in future strategies.
- Search Everywhere: The rise of social and omnipresent search behaviors.
- Traditional SEO: Why ranking your website is still a cornerstone of success.
And as always, Rob asked his Golden Nugget tip, how to elevate your personal branding.
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
Ever wondered what itâs like to start a magazine from scratch while cruising the freelance life? Meet Sophie Cross, the brains (and bold personality) behind Freelancer Magazine, the go-to publication for freelancers everywhere. Sophie, who cheekily calls herself the "White Van Woman" of the freelance world, has created a vibrant community and resource for freelancers. In this episode, we dive deep into her journey: from her inspiration to launch Freelancer Magazine to the challenges sheâs faced keeping it fresh and relevant for her audience.
Sophie shares insights into the highs and lows of freelancing, why she thinks itâs different from working with agencies, and the unique set of pros and cons that come with each. We also talk about her top courses like âGrow Your Own Newsletterâ and âLinkedIn for Humans,â designed to help freelancers find their voice and up their game. Whether itâs tips for landing clients, advice for freelancers feeling isolated, or a few golden nuggets to kickstart your freelance career, Sophieâs got you covered.
Listen in as we wrap up with Sophieâs #1 tip for anyone looking to go freelance and find out how you can connect with her and join the Freelancer Magazine community. If youâre already freelancing, thinking about it, or just curious about the freelance world, this episode is packed with practical tips, inspiration, and a whole lot of heart.
https://freelancermagazine.co.uk/
linkedin.com/in/sophcross
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
In this episode, weâre chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andyâs all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth.
We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andyâs own approach to fitting seamlessly into sales and marketing departments as a Fractional CMO. Whether youâre a solo marketer trying to win over a sales-heavy team or a startup looking to scale smart, Andyâs got practical tips and of course a golden nugget tip you wonât want to miss. Take a listen in for strategies thatâll help you align, grow, and get everyone pulling in the same direction!
To find out more reach out to Andy on his LinkedIn: https://www.linkedin.com/in/andy-culligan/
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
In this episode, we sit down with Fiona Wylie, a marketing expert recognised by Marketing Week, who has worked with major brands like Pfizer, British Airways, Nestle, and Dairy Crest. Now leading her own marketing agency specialising in SOS Marketing, Fiona shares her journey of building a company rooted in true flexibility, inclusivity, and well-being.
We dive deep into the challenges women face in the marketing world, especially the double whammy of gender and age bias that many encounter. Fiona provides insights on navigating imposter syndrome, the importance of supportive workplaces, and how to create environments that empower new parents and women.
We also explore the impact of networking, the significance of flexibility in the workplace, and Fionaâs advice for individuals facing these challenges. Tune in for an inspiring conversation about overcoming barriers and fostering a more inclusive marketing industry.
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
In this episode of the Marketing Dribble Podcast, weâre joined by Mary Speakman, Director of Code Galaxy, a bespoke software development and apps company. Mary brings a wealth of experience as a business leader, speaker, and judge for the prestigious BiBAs awards. She was also part of the Goldman Sachs 10,000 Small Businesses Alumni.
Throughout this conversation, Mary shares insights from her entrepreneurial journey, how the Goldman Sachs program shaped the growth of Code Galaxy, and her passion for championing local businesses and women in business, particularly in Lancashire. As a judge in the âFamily Businessâ category of the BiBAs, Mary also gives us a glimpse into what she looks for when evaluating businesses in this category.
We also discuss the importance of building personal and business profiles through events, the motivation behind her goal of being recognised as one of the âTop 100â businesses in Lancashire, and exciting future projects on the horizon for Code Galaxy.
Plus, don't miss out on Maryâs golden nugget tip for aspiring entrepreneurs looking to build and grow their own start-ups.
We have been wanting to get Mary onto the podcast for ages as she is a real inspiration, so take a listen to this inspiring episode packed with actionable advice for business owners and entrepreneurs!
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
In this insightful episode of the Marketing Dribble Podcast, Rob and Jonny talk with Mads Singers, a seasoned management coach and consultant who has worked with global giants like Shell and Coca-Cola as well as small online entrepreneurs.
Mads shares his expertise on the art of building and managing effective teams, offering practical tips on hiring, delegation, and leadership. Whether you're managing a small remote team or a large organisation, Mads provides valuable advice on navigating common challenges, fostering a strong company culture, and the impact of technology on leadership.
Listen for a deep dive into the world of effective people management and discover actionable strategies to elevate your leadership skills.
Don't miss Rob's favourite segment "The Golden Nugget Tip," where Mads' releveals the best piece of leadership advice he's ever received and how it has shaped his approach to team management.
Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website.
Because youâre a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below.
https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble
Struggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insights from her extensive career in PPC advertising, discussing common pitfalls businesses face when starting with PPC, such as low barriers to entry and underpaid staff leading to poor results.
Sophie emphasises the importance of understanding key metrics like Click-Through Rates (CTR) and Conversion Rates, offering practical advice on managing and optimising PPC accounts. She also talks about the significance of staying up-to-date with industry changes and the evolving role of AI in PPC, highlighting the balance between leveraging technology and maintaining human oversight.
you will gain valuable tips on account optimisation, stakeholder management, and advanced strategies for taking PPC campaigns to the next level. Whether you're a beginner or a seasoned marketer, this episode provides actionable insights to enhance your PPC efforts.
In this episode, we dive into the world of marketing agency acquisitions with Jonathan Baker, head of M&A at Punctuation. Jonathan shares his expertise on when and how to sell your marketing agency, covering crucial topics such as timing, valuation factors, and deal terms. He offers insights on the pros and cons of selling versus passing the firm on internally, discusses the potential saturation of the agency market, and explores the emotional aspects of the M&A process for agency owners.
Drawing from his unique background as a craft brewery owner, Jonathan also shares valuable lessons on marketing, sales, and scaling a business that apply to the M&A space. Whether you're considering selling your agency or looking to build one with an exit strategy in mind, this episode provides essential knowledge for navigating the complex world of marketing agency sales.
Join us on this enlightening episode of the Marketing Dribble Podcast, where Rob and Jonny dive deep into the world of LinkedIn advertising with Otso Karvinen, a seasoned Senior Digital Marketing Specialist at Quru.
In this episode, Otso begins by expanding on his extensive background and how he's shaped his career around effective digital marketing. The conversation then shifts to a beginner-friendly introduction to LinkedIn advertising, discussing who can benefit from it, budget considerations, and the potential impacts on business growth.
You will also gain insight into common pitfalls to avoid and learn about the types of ads and content that resonate best with different target audiences. Otso shares valuable tips on elevating your LinkedIn campaigns and discusses the platform's future and the sustainability of current advertising tactics.
Don't miss Rob's golden nugget tip at the end of the episode, where Otso reveals the one piece of advice he'd give his younger self about mastering LinkedIn Ads.
Tune in to transform your LinkedIn advertising approach and ensure your campaigns are as effective as possible!
Join hosts Rob and Jonny on this insightful episode of the Marketing Dribble Podcast, featuring special guest John Hawkerâa seasoned recruiter and the voice behind the JobsWorth podcast.
Known for his expertise in connecting the right people with the right roles, John dives deep into the pivotal role LinkedIn plays in todayâs job market. From mastering the basics of a standout LinkedIn profile to advanced strategies like keyword optimization, John shares essential tips from his 'Invisible to Irresistible' playbook.
Whether you're looking to enhance your personal brand or simply aiming to catch a recruiterâs eye, this episode is packed with actionable advice to transform your LinkedIn profile from invisible to irresistible. Tune in to discover John's unique insights and his Golden Nugget Tip for landing your dream job through LinkedIn.
Join Rob and Jonny in an insightful episode of the Marketing Dribble podcast, where they sit down with the dynamic Leenesha "Lee" Friend, a leader in the digital marketing sphere. In this engaging session, Lee shares her groundbreaking strategies for cutting through the noise in the digital landscape, leveraging her expertise to unveil tips that businesses of all sizes can implement. From the power of personalised marketing to the latest in social media trends, Lee provides a masterclass on how to elevate your digital presence.
Whether you're a marketing professional looking to sharpen your skills or a business owner aiming to boost your online impact, this conversation is packed with actionable insights. Discover how you can navigate the digital maze and connect with your audience like never before.
In this enlightening episode of the Marketing Dribble Podcast, we sit down with Tim Butler, the founder and CEO of Innovation Visual, a leading digital marketing agency in the UK. With over two decades of experience in sales, marketing, and consulting, Tim has cemented his status as a luminary in the digital marketing sphere, earning recognition from Google as one of the top digital agencies in the UK.
Join us as Tim delves into the ever-pressing issue of budget constraints in marketing teams and offers his seasoned perspective on planning marketing budgets to maximise effectiveness. Discover the strategic approach to selecting marketing channels, the debate between in-housing versus outsourcing digital marketing, and Tim's top three tips for delivering impactful marketing efforts on a budget.
Furthermore, Tim explores the transformative impact of technological advancements, such as AI, on the marketing industry and how these changes can potentially save money and streamline processes. Closing the episode, Tim shares his golden nugget of advice for marketers striving to deliver successful digital marketing campaigns without breaking the bank.
Whether you're a marketing leader looking to stretch your budget further or a professional eager to gain insights into the evolving landscape of digital marketing, this episode is packed with valuable takeaways. Don't miss Tim Butler's expert advice on doing more with less in the competitive world of marketing.
In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon welcome Rob McKenzie, an ecommerce consultant with a keen focus on the fashion and footwear industry. Recently appointed as Managed Services Director at Heur agency, Rob dives into the challenges facing the ecommerce space, particularly within his areas of expertise. The discussion explores why ecommerce is struggling, identifies key challenges businesses face, and offers actionable advice for both marketing professionals and business owners. Rob also touches on the importance of tracking metrics for success, the impact of AI, data privacy concerns, and the future of ecommerce.
Join us as we unpack these insights and more, providing valuable takeaways for anyone involved in the ecommerce industry.
Rob and Jonny dive into the world of Paid Media and PPC with Charley Brennand a seasoned consultant and the founder of the PPC Academy. Charley brings a unique perspective to the table, combining professional expertise with a passion for community building within the digital marketing sphere.
Charley discussed her insights into the PPC world and how it led to the creation of the PPC Academy. She emphasises the importance of face-to-face networking and backs this up with her 'Let's get coffee' LinkedIn banner, highlighting how personal connections in the industry are invaluable to her.
They discuss the PPC Academy, Charley's passion project. Charley outlines its objectives, target audience, and the inspiration behind its inception. Charley's vision for the Academy is not just about imparting knowledge; it's about fostering a supportive community for PPC professionals, particularly in Northwest England where such a network is notably absent.
Charley is also in the throes of organising a significant event for the PPC Academy set for the 20th of February in Manchester. Charley shares the challenges and triumphs of setting up such an event, from securing speakers to ensuring that attendees gain meaningful insights and experiences.
There is of course a golden nugget piece of advice for someone anting to dip their toes into the world of online advertising. You will have to listen to find out the answer!
This episode is a must-listen for anyone interested in the intricacies of PPC, the power of community, and the future of digital marketing.
Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM).
This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of common pitfalls and misunderstandings businesses face when implementing ABM strategies. Additionally, they explore a variety of ABM tools, offering a concise overview of how these tools can enhance marketing efforts.
A special segment focuses on the transformative impact of AI on the ABM landscape, providing listeners with a glimpse into the future of marketing strategies.
As always, the episode wraps up with Rob's golden nugget, a unique takeaway that listeners won't want to miss.
Tune in for an episode packed with valuable insights, practical advice, and forward-thinking perspectives on making the most of ABM in your business.
This week Rob and Jonny speak to Olga Denisova all about being an introverted leader. Olga speaks about this quite openly on her LinkedIn and we thought this would benefit a lot of our listeners.
We look at Olga's experiences and strategies she's implemented as an introverted CMO while managing huge teams at enterprise companies and also smaller more close-knit start-up teams.
Even if you're an extrovert give it a listen to better understand and collaborate with your introverted team mates.
đ Welcome to the 50th episode of Marketing Dribble Podcast! đ
In this milestone episode, Rob and Jonny dive deep into the essence of effective marketing strategies and how to evolve as a marketer. Here's a sneak peek into what we'll be discussing:
- Putting the Customer First: Explore the crucial aspect of aligning your product with customer needs. Learn to enhance user experience on your website, catering to both individual and trade customers.
- The Power of Data: Delve into the world of data analytics. Discover how collecting and utilizing data can become your main weapon in the marketing arsenal. Uncover insights from tools like HotJar, Crazy Egg, and B2B/B2C analytics.
- Feedback is Key: Understand the importance of feedback, whether from customers, colleagues, or your boss. Leverage feedback to improve your website, products, and overall marketing strategy.
- Hands-On Approach: Get involved in the day-to-day operations. Learn your product inside out, from warehouse walks to live testing. Position your products effectively by truly understanding and showcasing their unique selling points.
- Reflect and Grow: Take a step back and assess your marketing journey. Overcome imposter syndrome, gain a different perspective, and ensure your daily efforts align with business objectives.
- Embrace Mistakes: Don't be too hard on yourself. Mistakes are part of the learning process. Take risks, try new things, and embrace change in the dynamic world of marketing.
- Continuous Learning: Stay updated with the ever-evolving field of marketing. Don't just chase the latest trends; focus on mastering the core principles that withstand the test of time.
- Network and Mentorship: Recognise the value of networking and seek mentorship. Whether you find a mentor or become one, the journey of a marketer is a continuous process of learning and development.
Join us in this special episode as we share golden nuggets of wisdom to help you grow and thrive in your marketing journey. Here's to 50 episodes and many more insights to come!
Following the success of episode 13 when Rob and Jonny delved into the realms of Christmas ads for 2021, they are back with a follow-on episode discussing the Christmas ads for 2023.
They discuss the best Christmas ads for 2023, the ones which were the most eagerly anticipated and how they measured up against all the hype. Enjoy this frank discussion and see what Rob and Jonny actually think of this yearâs offerings!
This week Rob and Jonny dive into the world of brand building and chat with Jennifer Sloane, the Head of Marketing at Dark Horse, The Manchester-based PPC and SEO agency that's not just in the game â they're here to terrify your competition.
Rob and Jonny kick off the conversation by delving into Jennifer's background, unravelling the mysteries behind her impressive journey and the driving force behind her role at Dark Horse. Get ready for a rollercoaster of insights!
They discuss the landscape of standout brands, picking Jennifer's brain for examples of companies that truly nail the art of standing out. Of course, they can't resist turning the spotlight onto Dark Horse itself, exploring what sets them apart from the competition and the strategic thinking behind their branding.
Also discussed are the benefits of a robust brand and the power of being the unexpected winner in competitive markets, and the potential pitfalls of standing out and maintaining an edgy brand. Are the risks worth the rewards?
For those itching to embark on their brand-building journey, Jennifer dishes out golden advice for startups and companies eyeing a rebrand. And of course, she leaves listeners with a golden nugget tip to amplify their brand â you won't want to miss this gem!
In this episode Rob and Jonny chat with special guests Emma and Ruta who are the hosts of the 'Blame it on Marketing Podcast', they discuss the myriad things marketers get blamed for. unravelling their top triggers to dissecting the biggest challenges in the field, this becomes an interesting discussion where the hosts and guests share their experiences and perspectives.
Join the conversation as they debunk common misconceptions and stereotypes surrounding marketers, both from an outsider and internal perspective. Discover the often-overlooked facets of marketing that deserve acknowledgment and learn how marketers can spotlight their invaluable contributions to organisational success.
Or basically feel like you are eavesdropping on a casual pub conversation featuring four marketers engaging in lively discussions about various marketing issues and triggers. So, grab your Gin and Tonic and give it a listen!!
https://blameitonmarketing.com/
This week Rob and Jonny speak with Charelle Griffith who is an award-winning chartered marketer and online business mentor.
In our chat with Charelle, we dive deep into her world. From unravelling the mystery behind being a 'true generalist' to discovering why she's passionate about working with small businesses, coaches, and service providers, this episode is packed with insights.
We explore the common challenges faced by service providers and coaches in the marketing game and snag some priceless tips for those just starting, even on a shoestring budget. But that's not all; Charelle spills the beans on the magic of 1-to-1 mentoring and personalised support, and she even offers a sneak peek into her 'Strategy Day.'
Curious about the nuances between marketing for coaches and service-based businesses? Charelle's got the inside scoop. Plus, she shares her golden nuggets of wisdom, but you will have to listen to find out more.
Donât miss this episode full of marketing insights and tips.
This time Rob and Jonny speak with Manni (Mr Bobble) the CEO of Bobble Digital all about SEO and how Ai is influencing the SEO landscape.
We discuss how most people are using Ai in SEO and if this is the correct approach, will there be any penalties in the future for people using tools like ChatGPT to write their copy. Will Ai ultimately replace peoples jobs and how Manni is using Ai in his own agency.
Manni also give us his top 5 Ai tools to check out and of course makes Rob really happy with his golden nugget tip.
In this episode, we dive into Fractional Marketing with Lottie Unwin. We learn about Lottie's background in marketing and what Fractional Consultancy entails. The discussion covers its suitability for different businesses and how it differs from traditional agency models. We explore the many benefits of Fractional Marketing and whether educating businesses about it is necessary. Lottie shares her "secret sauce," Progress Loops, and offers advice for those aspiring to be Fractional Marketing Consultants. Businesses seeking to hire Fractional Marketing teams receive practical guidance.
The episode concludes with Rob's Golden Nugget, a valuable takeaway. To stay updated with Lottie Unwin's insights, we share where to follow her.
This episode serves as a comprehensive guide to Fractional Marketing, offering actionable insights for professionals and businesses.
In this episode, Rob and Jonny are joined by Olga Denisova, an expert in B2B Marketing with 14 years of experience across hyper-growth startups and major enterprise companies. Most recently, Olga has made her mark at Semrush, managing large teams and handling multi-million-pound budgets to achieve remarkable growth. She shares invaluable insights into growth marketing strategies, leadership, and more.
We discuss the following:
Personal Journey: Olga discusses her career journey, what led her to B2B marketing, and the milestones she's achieved.
Key Takeaways: Gain actionable tips and lessons learned from Olga's expansive experience to help you on your own marketing journey.
Strategic Planning: Learn how to set effective growth marketing strategies in different environmentsâwhether you're in a startup or an established company.
Competitor Awareness: Olga provides advice on how much attention you should pay to competitors and what tools can help you keep track.
Budgeting for Growth: Discover whether a big budget is essential for achieving significant growth and how to allocate resources efficiently, and could big budgets actually stifle innovation!!
Importance of Current Customers: Understand the role existing customers play in your growth strategy, from retention to up-selling and cross-selling.
Leadership: As a top Digital Marketing Voice on LinkedIn, Olga elaborates on the importance of good leadership for companies aiming to grow.
Join us for this insightful episode packed with actionable advice from one of the industry's best who even went onto say that we were amazing !!
In this episode, Rob and Jonny dive deep into the journey of starting and running a digital marketing agency with a focus on PPC (Pay-Per-Click). Our guest, Rick Tobin, shares his insights and experiences, addressing key questions like why he chose to start an agency, the benefits of specialisation, and the pros and cons of transitioning from a consultant to an agency owner.
We'll also explore the topic of credibility in the marketing industry, discussing whether agencies hold more sway than consultants and freelancers. Discover how to stand out from the competition, win clients, and target the right kind of clientele while avoiding potential pitfalls.
Join us for valuable advice on hiring and retaining top talent, managing client expectations, and keeping projects within scope, especially in the fast-paced world of PPC. Learn what to do when things don't go as planned and gain insights from Rickâs on key learnings from running a successful agency.
Don't miss the "Golden Nugget Tip" for aspiring agency owners and find out how to connect with Rick online. Whether you're a seasoned marketer or looking to start your own agency, this episode is a treasure trove of marketing wisdom.
Welcome to another exciting episode of the "Marketing Dribble Podcast" with your hosts, Rob Boyle and Jonny Kenyon! In this episode, we are joined by a remarkable guest, Niraj, a sales and LinkedIn trainer, bestselling author, and captivating keynote speaker. Niraj is a LinkedIn Top Voice, renowned for his expertise in mindset, sales, LinkedIn training, and public speaking. Having delivered LinkedIn and Sales Training to over 500 businesses and spoken at more than 100 events, he made waves with his inspiring TedX talk, "How Vulnerability Changed My Life." We are thrilled to have him on the show to share his insights with all of you.
In this riveting conversation, we delve into Niraj's journey and how he discovered his passion for public speaking. We explore the benefits of public speaking and why it can be a game-changer for anyone's personal and professional growth. Niraj sheds light on overcoming the fear of public speaking and provides practical tips to boost confidence when addressing an audience.
For those aspiring to be better public speakers, Niraj shares invaluable advice on developing public speaking skills and finding a compelling topic that resonates with a target audience. He provides guidance on identifying opportunities to showcase your speaking prowess and how to gain visibility in the speaking circuit.
We dive deeper into the power of vulnerability in public speaking and how it can make you more relatable and authentic. Niraj emphasises the importance of building a public profile, especially on platforms like LinkedIn, and offers the best strategies to establish a strong presence.
Measuring success in public speaking is crucial, and Niraj shares insights on how to know if your speaking gig went well and how to gauge content resonance. Moreover, we explore the feasibility of building a career from public speaking and what it takes to reach that level of success.
To enrich your knowledge on public speaking, Niraj recommends some fantastic resources to follow on the subject. And finally, he tells us where you can connect with him and learn from his expertise.
Join us for this captivating episode as we unravel the secrets of successful public speaking with Niraj. Tune in to the "Marketing Dribble Podcast" for some valuable marketing insights, inspiration, and strategies for growth. Don't miss it!
This time Rob and Jonny take a deep drive into the world of public speaking with their special guest Max Hoppy, a renowned marketing expert and passionate advocate for public speaking.
Max is the co-founder of the growth marketing agency Bind and a prominent figure in the public speaking scene, he shares his invaluable expertise and personal experiences, with practical tips and inspiring stories.
Discover the intriguing backstory of The Keynote Club, an engaging public speaking group co-founded by Max. Uncover how this community came to be and the incredible benefits it offers to individuals looking to enhance their speaking skills and amplify their influence.
Max delves into the reasons why people should embrace public speaking as a powerful marketing tool. Uncover the multitude of benefits, from establishing yourself as a thought leader to expanding your professional networks and building a strong personal brand. Gain a deeper understanding of the transformative effects that public speaking can have on your career and personal growth.
Finally, discover the next steps after gaining confidence in public speaking. Max offers insights into choosing compelling topics, identifying target audiences, and strategically positioning yourself as a speaker. Uncover practical strategies for promoting your speaking engagements and leveraging your newfound skills to maximize your reach and influence.
Don't miss out on this enlightening episode and explore the power of public speaking as a vital tool in the world of marketing. Whether you're a seasoned marketer or a budding professional, this conversation will equip you with the knowledge and inspiration needed to take your marketing game to new heights.
Enjoy!
This week Jonny and Rob delve into the world of challenger brand marketing with the industry's leading expert, John Gumas. Join us as we explore the strategies and insights that empower challenger brands to take on their larger competitors and thrive in the competitive market.
About the Host:
John Gumas is the CEO of Gumas, an award-winning, full-service advertising agency based in San Francisco. With decades of experience in Challenger Brand Marketing, John has established himself as the foremost authority on this unique approach. He is also the author of two groundbreaking books, "Marketing Smart" and "Challenger Brand Marketing," where he shares his expertise on developing effective marketing strategies for challenger brands.
What to Expect:
John will unravel the secrets behind Challenger Brand Marketing, answering compelling questions about this innovative concept and offering valuable tips for growing challenger brands.
Including:
¡ Defining Challenger Brands: John explains what sets challenger brands apart and what makes them so impactful in the market.
- Advantages of Being a Challenger Brand: Discover the hidden strengths that give challenger brands a competitive edge over their larger counterparts.
- Taking on the Big Brands: Explore effective strategies for challenging bigger brands, including whether head-to-head competition is the recommended approach.
- Unleashing Genuine Differentiation: Find out how to create and promote something truly unique and superior to established competitors.
- The 5-Step Process of Challenger Brand Marketing: John shares his insights from his book and walks us through the five essential stages - Discovery, Strategy, Creative, Activation, and Management - that are vital for a successful challenger brand marketing campaign.
- The Changing Landscape: Explore how the position of challenger brands has evolved over time and how changing attitudes have influenced their acceptance and trustworthiness.
- The Power of Brand Personality: Discover why brand personality is a crucial element for challenger brands and how personal branding plays a significant role in differentiation.
- Common Mistakes to Avoid: John will discuss the common pitfalls that challenger brands encounter and offer guidance on how to overcome them.
- Golden Nugget Tip: You can find out by listening to the show.
In this episode Rob and Jonny speak to Kath Lord-Green, we discuss her impressive background as a successful entrepreneur and her current venture as the founder of 'Voice it, a podcast agency helping businesses start and run their own podcast.
Kath shares her insights into various topics related to podcasting, including why businesses should consider starting a podcast, the types of businesses that benefit the most from podcasting, and general tips for starting a successful podcast. Kath also provided valuable advice on presenting, drawing from her extensive experience as a news correspondent and radio host.
The conversation further explored the growth and future of podcasting, with Kath discussing her personal opinion on whether podcasts are still on the rise or if they have reached their peak. She also addressed the common issue of podcast failures in the early stages and shares tips to help podcasters persevere and succeed. Additionally, she offered a golden nugget tip for seasoned podcasters (and Rob) aiming to elevate their shows and expand their reach.
If you have a business and are considering delving into the world of podcasting then this episode is definitely for you.
In this episode, Rob and Jonny delve into the dark world of marketing reports, sharing invaluable insights and expert tips to elevate your report creation process. Join them as they unveil the key elements required to craft exceptional reports that resonate with your audience and gain a deeper understanding of the art of report creation and discover actionable strategies for delivering impactful marketing insights.
Including:
- Don't automate everything
- Start collecting your data early
- Keep your business goals in mind
- Tailor to your audience, what are they interested in
- Visualise some data so it presents in a way that is easy to understand
- Don't over report
- Reports don't always have to be fancy document.
- Let's not forget the golden nugget.
This week Rob and Jonny speak to Kate Toon, who is an entrepreneur, coach, speaker, author, mentor and a podcaster who has built an impressive following of almost 20,000 members and over 1 million podcast downloads. We explore Kate's journey into freelancing and how she has created resources for others to succeed on their own journey.
We dive into the topics of:
- How she got into Freelancing
- How she is making the resources she wished she had when she started her journey
- How being authentic to herself, her audience and her brand is the secret to making her successful.
- How she grew her following and keeps them engaged across many platforms
- Tips she would give someone at the beginning of their career.
- Of course, Robâs favourite âGolden Nuggetâ
But thatâs not all, we also touch on the following topics:
- Donât let the Alanâs of this world stop you living your best life.
- The importance of being true to yourself (even if that means being a bit "Tuna-ish")
- Jonnyâs dog makes a âbarkingâ appearance.
- For a special bonus, Jonny gets to try out his new swearing bleeper for the first time.
Join us for an insightful and very entertaining conversation with the amazing Kate Toon.
This week Rob and Jonny talk to Jason Barnard 'The Brand SERP Guy' and CEO of Kalicude.
This episode includes:
- How to appear on the Search Engine Results Page (SERP's)
- Cleaning up your digital footprint
- How Ai and TikTok will impact traditional search engines
- Of course the 'Golden Nuggett' SEO tip
And so much more, you are going to have to listen to this episode more than once as Jason just keeps on giving so much amazing information and advise.
Welcome to the latest episode of Rob and Jonny's podcast! In this episode, we delve into the exciting and ever-changing world of marketing, and explore the latest trends and strategies that businesses are using to stay ahead of the game.
But, we're not alone in this endeavor. Instead, we have enlisted the help of ChatGPT, a cutting-edge language model trained by OpenAI, to assist us in writing this entire episode. With ChatGPT's advanced capabilities and vast knowledge base, we can be sure that we are getting the latest and most comprehensive information available.
So sit back, relax, and join us as we delve into the world of marketing with the help of ChatGPT. With its insights and expertise, we're sure to learn something new and valuable about the ever-changing world of marketing.
Podcast description also written by ChatGPT, I bet you can't tell !!!
This week Rob and Jonny are joined by a real guru from the world of SEO, Mark Preston. We discuss with Mark all things SEO, from what has changed in SEO over the years to what the future holds. The episode also includes tips for beginners and of course Robâs favourite âgolden nuggetâ tip.
The big takeaway is that SEO is not a checklist and you need to go back to basics, so take a listen to find out how a real expert approaches SEO.
This week Rob and Jonny discuss ways you can supercharge your CV.
With years of marketing experience between them and both Heads of departments they have seen a lot of CV's in their time and discuss some key observations and tips to help your CV stand out and secure that all important interview:
Including:
- Read the job spec and tailor it and/or your cover letter
- Use a readable font and make sure you check the formatting. How does it look on mobile.
- Get someone else to read it.
- Should you have a photo?
- Should you include your hobbies?
- What about a fancy looking one?
- How long should a CV be?
- Do you need a cover letter?
Plus stick around to the end of the show when we get top tips from the 'CV People' plus a juicy discount if you want to use their CV services.
In this episode Rob quizzes Jonny all about LinkedIn Advertisement. What is is, who is it for, what the backend and targeting look like and why it's important for businesses to leverage this ads platform.
If you're a beginner looking for a very brief overview of what LinkedIn Ads is about then this episode is for you.
Should you swear in marketing? Do you need to consider brand vs personal branding?
For our first episode of 2023 we cover a controversial topic which Rob and Jonny half commit their opinions to, admit they themselves are probably not authentic and then talk around in circles before finally coming to a weak conclusion.
Bet you canât wait to listen.
Continuing our new 10-minute tips series, Rob and Jonny turn their attention to providing 10 minutes of simple SEO tips.
This week episode discusses:
- Starting a blog
- Competitor research and benchmarking
- Review keywords monthly (and how we do this)
- Website speed
This week Rob and Jonny are joined by Lewis Ellis the founder and owner of Hussel Marketing a digital marketing agency who shake things up and works outside of the norm.Â
This episode explores the world of disruptive marketing, what it is and why Lewis has decided to think outside of the box and do things a little differently in the marketing world.
I donât want to give too much away but this is a real eye opener for all the conventional marketers out there and that includes Rob and Jonny.
Take a listen, and in the true sense of being disruptive this episode (unlike our others) does contain strong language. You have been warned!!
Introducing our exciting new series called 10-minute tips. In this new mini series Rob and Jonny have only 10 minutes to talk about a chosen subject, that means cutting down on the waffle which is easier said than done for these two!
This week the 10-minute tips are all about starting a podcast including:
- Which software to use
- Get a co-host
- Keep it relevant
- Have a plan
In this week's episode Jonny tests Rob's knowledge of marketing under the four categories:
- SEO
- General
- Acronym Attack
- True or False
You can also test your own knowledge as we give a pause before answering the questions, see how many you got right and if you beat Rob!
This show was recorded in mid-September as some of the questions are relevant to events in this month
This week Rob and Jonny are guided through the mysterious world of TikTok by Ethan Golding who is co-founder of Team Hustle a TikTok marketing agency.
If like Rob and Jonny you thought TikTok was just a social platform for dancing and not a serious marketing tool then think again, Ethan goes into so much detail about how you can leverage the platform, what content to post and some great tips for getting started and of course the âGolden Nuggetâ for the more experienced user.
So, if you have ever thought about dipping your toes into the TikTok waters, then you definitely need to listen to this episode.
This week Rob and Jonny are joined by the brilliant Chloe Thomas. Chloe is an author of many marketing and eCommerce books, speaker and hosts her own number 1 rated marketing podcast 'eCommerce Masterplan' so we are delighted to have her on the podcast to talk to us all about sustainable marketing.
Chloe discusses what sustainable marketing means to her and why she decided to focus on championing it. The episode also includes 3 tips for businesses stating on their sustainable marketing journey, a golden nugget for companies who have already begun their journey, future trends and recommends some great resources and books to help you learn more about this very important subject.
As expected with Chloe the show is packed with amazing content, tips and a fantastic overview of why we should all be taking this seriously and including sustainability into our businesses and marketing campaigns.
Definitely not one to miss.
This week Rob and Jonny talk with Chloe McKenna from Oban International about taking your business global. Chloe talks about the differences in marketing internationally, common mistakes businesses make and of course the 'golden nugget' tip you don't want to miss.
So if you have a UK business and are considering expanding to other countries then this is definitly an episode for you.
This week Rob and Jonny talk to the amazingly talented Shoaib Ahmed all about personal branding. What personal branding means to him, tips to get started and of course the 'golden nugget tip' that Rob loves so much.
If you are interested in personal branding, then this episode is a total must and if you are not sure what it is exactly then listen to this show and before you know it you will be building your own personal brand.
In this episode Rob and Jonny give advise on how to answer common interview questions they have asked and answered throughout their combined maketing careers.
If you are attending an interview or applying for marketing jobs then this episode makes for essential listening.
Questions include:
- Give an example of a previous campaign that went well.
- Give an example of a time something didn't go to plan and how would you change it.
- What do you enjoy most?
- Strengths
- Weakness
- How do you measure success in your current role?
- How are you looking to develop?
- Why do you want to leave your current job?
In this episode Rob and Jonny give you a quick tip guide of how to ace a marketing interview.
If you are applying for marketing jobs or thinking about it then this quick tip episode is exactly what you need.
Top Tips include:
- Read the job description
- Have your stats written down
- Ask about a typical day
- Practice with a friend
- Learn the jargon
- Arrive on Time
- Be honest
- Be passionaote
- Be confident
- Get experience if you don't have any
Episode 6 of the podcast goes into more depth on each subject.
This week we are joined by the brilliant Meg Wilson-Taylor from Circus PPC who provides her wisdom and experience in all things Google PPC including Rob's favourite a 'Golden Nugget' Episode includes:
- 3 tips for PPC beginners
- A golden nugget for the more experienced PPC users
- How does PPC fit in with the rest of marketing
- First things she would do when she has a new account
- Automation vs manual campaigns
- Common mistakes she sees on accounts
- Resources to read and follow
- Future trends
This week we speak with Chris Hirleman from Sleeping Giant Media about all things GA4 and how to make the switch from Universal Analytics.
You'll have see a lot of talk about GA4 recently, but if you're wondering what it is and why you need to worry about it, or simply want some more information from an expert then this podcast is for you.Â
We talk about when you need to start thinking about it, why you need to start thinking about it, the main challenges and differences, the general reception, the biggest headaches, analytics in a cookieless world, Simo Ahava's enhanced ecommerce guide, top tips, a golden nugget and more...
This week Jonny becomes the guest on the show and dives into some great B2B Marketing Tips.
Discussion Includes:
- Top 3 tips for anyone starting out in B2B Marketing
- Golden Nugget tip for the more experienced marketer
- What one tip Jonny would give himself at the start of his career
- How B2B differs from B2C marketing
- Future trends and Resources to stay relevant:
- Moz, SEO newsletters, courses and expos.
This week Rob becomes the guest on the show and dives into some great eCommerce Tips. Discussion Includes:
- Top 3 tips for anyone starting out in eCommerce
- Golden nugget tip for the more experienced marketer
- What one tip would I give myself if I had to go back in time to when I first started
- How B2B differs from B2C marketing
- What do B2B and B2C have in common
- eCommerce future trends
eCommerce Resources to stay relevant:
- Chloe Thomas's podcast
- Keep Optimising
- eCommerce MasterPlan
- Neil Patel and Eric Siu podcast
- Marketing School
- Neil Patel blog Quick Sprout
- Moz Blog
- Backlinko
- Search Engine Land
This week we speak with author, award-winning coach and PR guru, Natalie Trice.
Over her 23 year career, Natalie has worked for some of the biggest global brands, most dynamic UK businesses, and some pretty exceptional entrepreneurs. MS&L, Cartoon Network, CNN, Discovery Channel, Epson, Animal Planet, Earthwatch, Betty Crocker, TM Lewin, Sense, and the Talented Ladies Club were just some of the brands she had the privilege to work with and represent.
We discuss with Natalie what PR means to her, what are some of the challenges you could expect to face working in PR and common mistakes she has seen in the PR world. We also discuss the standout campaigns she has been involved with and she has seen with other companies.
If you are interested in PR and want advise from a real expert in the PR world then this is definitely the episode for you.
Recording podcasts can be a lot of fun but sometimes despite all the attempts to keep serious and professional things don't always go as smoothly as expected. So here are our outtakes from our previous podcasts. We hope you enjoy them and in some way this episode brings a smile to your face and brighten up your day, Enjoy!
Following on from the success of episode 4 Marketing Campaigns: the Good, the Bad and the Ugly, Rob and Jonny return to discuss the best and worst 2021 Christmas TV advertising campaigns.
They discuss the latest Christmas adverts to appear on our TV's giving their thoughts on these campaigns and Rob goes totally off script and decides to discuss the best and worst Christmas ads from previous years.
This week Rob and Jonny discuss the book by eCommerce guru Chloe Thomas 'How to get traffic that buys to your website'
In the beginning of the book Chloe discusses the 5 stages of increasing traffic to your website and most importantly traffic that buys.Â
Stage 1 Getting visitors to your website
Stage 2 Getting enquiries
Stage 3 Creating first time buyers
Stage 4 Creating repeat buyers
Stage 5 Creating regular buyers from repeat buyers
Rob & Jonny discuss these 5 stages with examples of how they have used them in the businesses they have worked for.
In this Episode we discuss the B2B Marketing Expo, covering best talks, best stands, best insights and of course... best free swag!
Apologies for the audio quality on this one... we had to edit out puppy noises... See if you can spot the one that made it in!Â
We end up discussing good things from:
- Neadoo Digital
- Insights for Professionals
- Sleeping Giant Media
- Vertical Leap
- Oban International
- Chloe McKenna
- Susie Oakford
- Sam Caesar
- Lead Forensics
Rob and Jonny interview Dom Harding Digital Marketing Apprentice at Springfield Training Ltd.
We ask him about why he wanted to get into marketing and does it live up to his expectations. We also dive into the main challenges he has faced and his favourite part of marketing.
If you are thinking of getting into marketing or looking to hire a marketing apprentice and want to understand the journey from their prospective then this podcast is a must listen episode.
Rob and Jonny call upon their many years of email marketing experience to bring you some of the best tips and advice, which are essential if you are starting on your email marketing journey.
They talk about campaigns, messaging, split testing and how to plan your email marketing strategy. This episode is packed full of great advice and tips and is a must listen for anyone working or thinking of starting in email marketing.
This week Rob and Jonny speak with Jonny Longden who heads up the conversion team at performance marketing agency, Journey Further - Working with renowned brands such as Krispy Kreme, Virgin money and Sports Direct.
They dive into the topic of Conversion Rate Optimisation (CRO) and cover such topics as Jonny's top tips, the best tools to use, split testing and how CRO has shifted with recent marketing advancements.
This week Rob and Jonny discuss some of the common challenges faced by marketing departments in the workplace and how to remedy these.
We cover topics such as Stakeholder buy in, small budgets, gig workloads, working with other departments, keeping up with trends and just simply being misunderstood.
In this episode Rob and Jonny discuss how to prepare and ace a marketing interview.
With their years of experience of not only being interviewed but as Head of departments actually interviewing candidates they know what to expect at a marketing interview including:
- Top tips to prepare for an interview and how to sell yourself during the interview
- Common questions that are asked and how to answer them, what the questions actually mean and the answers that the interviewer is expecting.
In this episode we talk to Chris Nawrocki, eCommerce Growth Director from Heur.
We dive deep into digital marketing in 2021. How COVID shaped it, emerging platforms, advice for SMEâs and a discussion around data privacy changes and how they will impact online selling.
How new and existing social platforms like TikTok are being used very effectively in marketing, and as we are all being bombarded with advertising wherever we turn is this leading to audience fatigue.
This show is one you do not want to miss.
Episode 4. Rob and Jonny discuss advertising and PR campaigns. The Good the Bad and the Ugly.
They talk about their favourite adverts and campaigns over the years and the one which either they didn't like or were just totally inappropriate and bombed.
Episode 3, Rob and Jonny discuss the social media calendar as published on Bulldog Digital Media.
The talk about the days in the calendar that they would love to work on a marketing campaign for and discuss funny days, pointless days like 'spreadsheet day' ones which are hard to market like 'Tax Day' and their very favourite days.
Join them as they discuss the social calendar 2021.
Resources: http://bulldogdigitalmedia.co.uk/blog/social-media-holidays-calendar-2020/
Jonny and Rob return for episode 2 of the Marketing Dribble Podcast and this time they discuss their top marketing tips and these are definitely not the usual ones discussed by marketers.
Top Tips:
- Make sure you qualify what you are going to do before you do it.
- Test Test and Test.
- Refine what you are doing.
- Website audit - Mobile first.
- Scrap your to-do list.
- Keep up to date.
Bonus Tip:
- Make Assumptions
- Mindmeister.com - Mind maps
Jonny Kenyon and Rob Boyle are professional marketers and have come together on their first podcast to discuss all things marketing.Â
On this very first episode they both talk about their favourite marketing tools they use in their day to day jobs and also give some tips and advice and why they use the chosen software and how you can make the most of these great tools.
Tools:
Google Data Studio
Keyword Tools (Google Keyword Planner, Google Search Console, Moz Keyword Explorer, Ubersuggest, SEM Rush)
Google Search Console (Impressions and Queries)
CRO Tool (Hotjar, Crazy Egg)
Developers.Google - Website page speed audit
Asana - Project management tool
Bonus tools:
Awarescan.com - Checking website for spelling mistakes
Stock photo software (Royalty free) -
rawpixel.com
pixabay.com
barnimages.com
designspiration.com
dreamstime.com
burst.shopify.com
gratisography.com
imagesource.com
negativespace.co
picjumbo.com
unsplash.com
pexels.com
fontawesome.com- Good for icons
fontmeme.com - Free fonts that you can use commercial