Everything Thought Leadership
Bob Buday
I was there for the advent of thought leadership in the late 1980s, when it spun off of a concept known as "Business Re-engineering." Helping clients develop superior expertise for market became my career ever since then. In that time, I founded Bloom Group, dedicated to helping clients write persuasive articles on the problems most important to their companies. Their articles have appeared in the likes of Forbes, MIT Sloan Management Review, Financial Times, Bloomberg BusinessWeek and more. I also helped publish two bestselling books: "Monetizing Innovation" (by Madhavan Ramanujam and George Tack of Simon-Kucher & Partners) and "Mighty Midsized Companies" (by Robert Sher of CEO to CEO).
Fast-forward to present day, and I realize just how much the field of thought leadership has grown. Use of the term "thought leadership" in books has more than tripled since 1990, and more than 30 books dedicated specifically to thought leadership have released in that time.
In light of the field's growing importance, I have taken it upon myself to create a podcast explaining it all in detail: every nuance of thought leadership and thought leadership marketing. "Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you.
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