Marketing Boss Podcast: Recent Episodes
Marketing Boss Podcast
I found my business idea, but how do I start to market that idea online? How can I establish myself as an authority in my industry? How do I use social media and email marketing to not only gain visibility for myself and my business, but also use it in a way that creates community and a loyal following of die-hard customers, clients and raving fans?
If you’ve asked yourself questions like these, you’re in the right place! Marketing Boss Podcast is hosted by digital marketing strategist, Kiara Martilla and was designed for ambitious entrepreneurs just like you! If you KNOW you were made for more and are ready to step up your digital marketing on your journey to success in your business, then grab a notebook, pop in your AirPods and tune in to the latest episode!
When it comes to building your Instagram community, engagement IS everything. Networking may seem like uncharted waters, scary and even confusing if you’re just starting to build your business on social media; Luckily, connecting with and building your audience is easier than you may think!
Today we are joined by Shannon McKinstrie, creator of Boutique Social DC, the QUEEN of Instagram community and engagement herself; who shares a little bit of inside information about how to grow your small biz by utilizing feed, stories, hashtags and most importantly- your profile! Tune in if you’re interested in learning about these easy strategies to create community in today’s episode!
SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast/007
INSTAGRAM: https://instagram.com/marketingbosspodcast
KIARA JENNIFER & CO: Is a boutique social media and digital marketing agency that specializes in creative marketing strategies and management to help give small businesses and entrepreneurs a few hours back in their day.
More about us here: www.kiarajennifer.co
We all have those accounts that we follow– the ones where you just can't wait to see what they share next!
You might get lost scrolling their feeds to catch up on anything you missed, and you catch yourself on every post going "they are SO talking to me!". Jae and Jacquel, the sisters and marketing geniuses behind the Bed Head Society run that account and today they'll be sharing all of their secrets so that you can turn your account into a content goldmine!
SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast/006
INSTAGRAM: https://instagram.com/marketingbosspodcast
Influencer Marketing– that’s where you send someone your product and they post about it and you cross your fingers that the orders come rolling in, right? Actually, there is a LOT more strategizing that goes behind a successful influencer marketing campaign. Just like any marketing channel, you need to be sure that their audience is in good alignment, that their audience trusts them, and for that matter, where to even find influencers who will want to work with you!
Today we’re talking with Molly Hale, Instagram and Influencer Marketing Strategist to go over where to find influencers, what to look for once you have your list of potential collaborators, and how to choose the RIGHT influencers based on your goals. Tune into this if you are a product OR service based business because Molly is dropping TONS of value in today’s episode!
MARKETING BOSS PODCAST ON INSTAGRAM: https://instagram.com/marketingbosspodcast
SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast
When you think about branding, is the first thing that pops into your head a pretty mood board filled with your brands fonts and colors?
Today we're throwing that definition of branding out the window!
But don't worry, I used to think that's all that made up branding too! Today's guest, Carly Schroeder of Nomadic Media and Design is talking us through the DEEP components of branding that you probably hadn't thought much about before today.
She'll teach us what makes up branding and and how you can implement her strategy in your business to start attracting DREAM clients and PAYING customers ASAP!
Get ready to take notes, because you're going to LOVE what we're talking about today!
SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast/004
INSTAGRAM: https://instagram.com/marketingbosspodcast
You know how you follow some of those Instagrammers whose captions you're just always so hyped to read?
You can write like that too– it call comes down to finding and bringing out your brand voice! In this episode I'll walk you through tips and tricks to bring your voice to your writing when it comes to content creation on Instagram. Everything you learn in this episode can be applied to your Instagram marketing starting TODAY!
SHOW NOTES: https://kiarajennifer.co/marketing-boss-podcast/003
INSTAGRAM: https://instagram.com/marketingbosspodcast
Isn't email dead? Should I really be using email marketing when social media is "king"? And what am I even supposed to say in my emails to make my potential customers want to buy from me?
We're breaking all of this down and more with copywriter and email marketing expert, Brenna McGowan! Step by step, we're breaking down the importance of email, how to create campaigns that CONVERT, and how to turn your readers into RAVING fans!
FOLLOW US ON IG at @marketingbosspocast
SHOW NOTES: http://kiarajennifer.co/marketing-boss-podcast/002
Is your business on Pinterest?
If not, you could be missing out on a serious stream of potential customers because Pinterest CONVERTS. Kiara breaks down three principles that you NEED to implement in order to achieve success in marketing your business on Pinterest– and luckily they are super simple!
Whether you are just starting out on Pinterest and are creating your initial foundation, or you are a Pinterest veteran who needs to check back in and polish your profile, this episode will give you homework to improve your profile and increase the amount of traffic that Pinterest drives to YOU!
Show Notes for this episode: https://kiarajennifer.co/marketing-boss-podcast/001
Follow Us on Instagram: @marketingbosspodcast and @iamkiarajennifer
I found my business idea, but how do I start to market that idea online? How can I establish myself as an authority in my industry? How do I use social media and email marketing to not only gain visibility for myself and my business, but also use it in a way that creates community and a loyal following of die-hard customers, clients and raving fans?
If you’ve asked yourself questions like these, you’re in the right place! Marketing Boss Podcast is hosted by digital marketing strategist, Kiara Martilla and was designed for ambitious entrepreneurs just like you! If you KNOW you were made for more and are ready to step up your digital marketing on your journey to success in your business, then subscribe to this podcast because you won’t want to miss a single episode!
Free Instagram Mini Course: https://kiarajennifer.co/instagram-mini-course
Kiara on Instagram: https://instagram.com/iamkiarajennifer
The Marketing Boss Podcast on Instagram: https://instagram.com/marketingbosspodcast
Work with Kiara: https://kiarajennifer.co