The Personal Stylist Podcast: Recent Episodes
Sydney
The podcast for personal stylists who are ready to stand out and style a little bit differently than everyone else. Whether you’re dreaming, starting, or growing your styling business, The Personal Stylist Podcast is your go-to resource. Here, you’ll get a different POV on what it takes to run a styling business - from all things business, to practical, and to mindset. You’ll learn how to create a styling business that takes you from overworked to profitably booked.
I’m dropping my FINAL podcast episode… for now! If you’ve been following along, then you’ll know that I’m taking a big PAUSE in 2023 - a pause from what I’ve been doing nonstop for the past 12 years. This episode dives into the lessons I’ve learned and what I’m most excited about during this pause.
Listen as I talk about:
- My WINS and how I track these every month
- The Importance of CREATING SPACE
- How to learn aboutYOUR PATTERNS
- and INVESTING in YOURSELF!
Stay tuned as over the next two weeks, I will be sharing a few ways you can still invest in yourself The Profitable Stylist way even during this pause.
Thanks so much for listening to this podcast - I loved every minute of it and hearing your responses to it was awesome. It’s a resource you can listen to again and again.
I truly want everyone to have a profitable and sustainable business and I’ve loved being a part of so many of your journeys to doing just that.
We’re halfway through January already—that was fast!
For the past weeks, I’ve shared with you power moves to make your 2023 more in alignment with your business, and now, we’re down to the last episode of this series.
Just a recap, I’ve talked about taking a pause and making things more personal in the past episodes. Today, I’ll be sharing TWO power moves for a more aligned year.
One reality in having a business is, as much as we want to, we can’t please everybody. And when we don’t please everyone, ie. someone thinks your services are too expensive or they want to change your process, this can lead you to question yourselves or your offerings (but more than likely, , those people just aren’t your target audience anyway!)) In this episode, I’ll share with you how you can overcome situations like this and how you can offer more to your target audience winks
Tune in as I talk about:
-Benefits of NOT taking things personally
-How BEING REAL can increase your influence online
-Why you should assume the BEST in your business
-How creating MORE offers promotes ONE offering
This episode is a blast and I hope you’ll learn a lot! Share with me your thoughts by sliding into my DMs. You know where to find me ;)
There are a LOT of shifts happening in entrepreneurship and the online industry right now.
If you’ve ever been scrolling online or reading an email and were like… hmmm, sounds like that OTHER marketing email I just read… there’s a reason for that. #1 - traditional marketing tactics DO work.
AND…. I think they are shifting for people.
People are craving a more personal touch. They are craving less of the “this thing I’m selling you will solve all of your problems!” pitches and more of a “here’s how it will help, here’s what it won’t help” style of conversation.
Last year, I shifted from doing ZERO sales calls - falling into the thought of “well, if they want it, they’ll buy it. I don’t need to convince anyone” to coming back to sales calls because I LIKE talking to people about what they need and how what I do might help them with that - or how it might not be the best thing.
In this episode, I’ll talk you through the importance of making things more personal in your own business. Whether it be your sales call, your first interaction with clients, or your audience online, your influence can reach people better when you make it personal.
Listen as we talk about: :
-My STRENGTH as a human and how it relates to marketing
-How NOT SELLING is often more SELLABLE
-THREE things to make things more personal this year
Send me a DM and share how you’d make this year more personal ;)
Happy 2023!
I hope you had a blast celebrating the new year with your loved ones! 2022 sure did teach us a lot of lessons and I’m ready for more this year—I hope you are too!
I’m welcoming in this new year with a short series of podcast episodes on what alignment in 2023 alignment looks like for me. I talk a lot about how aligning ourselves with our goals is important not only to our business, but also to our overall wellbeing - mental, physical, spiritual
My first lesson in 2023 Alignment is TAKING A PAUSE.
I’ve been styling, coaching, and working for myself since 2009 - and it’s been so fun. I’ve worked with amazing people, learned so much about myself. And have been doing the same things for over a decade. My life has shifted radically since my divorce in 2019. I’m happier, healthier, and have new desires on the horizon.
So as 2022 came to a close, I’ve been asking myself - at What could be next? What else can I do? What do I want to do? What’s something totally different that lights me up in the same way?
Reflecting on these questions- about what ELSE is out there - really excites me. That feeling of excitement lets me know I’m on the right path and for me, that path in 2023 is a PAUSE.
In this episode, I’ll share:
- How taking a pause - whatever a pause looks like for you- is actually a BENEFIT
- My motivations on a taking a pause
- How to tell if you really need a pause
For 2023, I invite you to contemplate what taking a pause could mean for you - whether it’s a pause from social media, hustle culture, a service or offering that feels like it’s dragging you down, a job, relationship, friendships, watching TV. PAUSING gives you power to reflect on what is truly the right thing, in the right time, for you.
This episode is really personal for me and I hope you’ll take away a lesson or two from this one.
Please share with me what you're pausing this year. Tell me what you're getting rid of this year. Send me a DM!
To your 2023 evolution,
Sydney
PS - see you next week in the Virtual Planning Retreat. This is the PERFECT time to create an aligned 2023 - to ask yourself the questions of: what did you love doing in 2022? What did you not love doing? What do you want to change? How will you change that?
Grab your early bird ticket and save $100 off through Friday Jan. 6.
https://theprofitablestylist.mykajabi.com/2023-virtual-planning-retreat
The year is finally coming to a close tomorrow and I’m excited to share my last episode in this series about the lessons 2022 taught me.
Let’s just say there have been a LOT of lessons I’ve learned in 2022. So far, I highlighted three that have been really impactful for me:
- Your certifications don’t actually mean anything
- You’re giving your power away
- Own what you do… and what you DON’T do
(go to the podcast to listen to each one)
Today’s episode shares my final, biggest, and most vulnerable lesson of all. You’ll hear this in the episode, but I think it’s really important to share this lesson because I know so many people have experienced something similar. I’ve seen people crush their side hustle with a full time job, I’ve seen people leave entrepreneurship for a “job” because it’s actually more fulfilling for them, I’ve seen people transition from a day job to their own business and kill it.
And I’ve seen people get caught up in - and define themselves by - their career. Their job. What they do.
In this episode, I’m sharing my story to call BS on that. You’re not what you do. You’re you. And that’s what makes you special - no matter what it is you do. No matter where your path takes you. The work you released into the world will ALWAYS be special and will always impact people - long after you’ve moved on to something else.
In this episode, I’ll share:
- The BEST time to start a business
- Deciding where to FOCUS your attention
- What a BRIDGE JOB is and how I got one
If 2022 taught you any lessons, I’d love to hear them.
Sydney
We’re only a few weeks shy of 2023 and we’re down to our last episode of the year! This year was such a ride - I picked up a lot of lessons along the way and today, I’ll be sharing with you a major lesson I learned very recently—like, 3 months ago!
For this episode, we’re focusing on being clear on what you do AND what you don’t do. I know that with clients, we often feel like we need to bend our services to fit their needs but do we really have to?
As you listen, I’ll discuss:
- Narrowing and focusing your services
- How to own what you do and don’t do
- TWO stories where I wasn’t able to practice this
- Importance of not trying to be everything to everyone
- tips for how to reply when asked for a service you don’t do
I’ve got ONE more episode dropping this year - it’s a surprise / bonus/ good one, so stay tuned for it.
Let me hear your thoughts on this episode by sending me a DM.
🗓️ We are back to our series of the Big Lessons 2022 has taught me. For the past few episodes, I’ve talked about harnessing and using the power of energetics - both physical and intuition based . 🧘🏻♀️For today, I’ll share how we often unconsciously give away our own internal power - starting with a very real lesson I learned when I gave away MY power.
🔖 In the episode, you’ll learn:
- How I landed a partnership that I thought would change EVERYTHING for me
- My internal processing and how I dealt with my perspective on this partnership
- Where to focus and apply YOUR OWN POWER
- How to energetically approach partnerships and collaborations in the future
2022 is almost over so don’t forget to share with me your takeaways of your biggest lessons!
🗓️We are now in December (!!!) and I love taking this time of the year to reflect on what I’ve learned over the past twelve months.
🎙️For the last few episodes of this year, I’ll be sharing a few of those lessons.
In today’s I’m talking all about how certifications don’t actually mean ANYTHING.
🔖In the episode, you’ll learn:
- My educational journey - from two masters degrees to a career in fashion
- 3 things I thought getting certifications would do for me
- How to maximize your certifications
Enjoy and don’t forget to share with me your takeaway!
We are back today to continue talking about the energetics of business, style, and life, and how it all intertwines; and in this episode, my personal development bestie will be joining us (yeay)!!
Colleen is one of my styling clients from Phoenix, Arizona. She is an alignment coach who helps people build their dream life through energy and meditation. One amazing thing about Colleen is that she is an advocate of self-expression. She believes that the way we express our inner selves is as important as feeling them.
We talked a lot about energetics in this episode and we even got into a brief history lesson on the rise of femininity clothing in society (how cool is that?!)
In this episode, we talk about:
- 5 pillars of feeling purpose and fulfillment
- How to RELEASE stagnant energy
- How to OVERCOME limiting beliefs
- The Importance of self-expression and confidence
- Attracting people YOU WANT TO WORK WITH
MORE ABOUT COLLEEN
Colleen Coles is a Purpose Alignment Coach and the founder of the Spiritual Mentorship brand, Authentically On Purpose. She helps spiritual people who don't want to settle build their dream life through sexual energy. Colleen's mission is to help teach and heal more people to be who they really are, do what they'd really love, so they can make a difference while feeling lighter, brighter, more fun, and more free. She has helped hundreds of clients since 2015 overcome deep levels of trauma blocks through her energetic healing work that traditional counseling can't seem to reach, and teaches tools to trust yourself and live an authentic life on purpose. Colleen worked as the Mindset Coach for The Haus of Impact and is a certified life coach, studying under Gabby Bernstein's elite level training, Tony Robbins, and tantra from Psalm Isadora. She lives in Richmond, Virginia with her husband, dog, and 3 year old son.
- Facebook: https://www.facebook.com/colleen.mcgillicuddy.54/
- Instagram: https://www.instagram.com/colleen.coles/
- Website: colleencoles.com
- Free consultation: https://calendly.com/colleen-coles/30min
- Free guide:: https://mailchi.mp/colleencoles/freeguide
Don’t forget to share your takeaways with us! Tag us on Instagram: @theprofitablestylist @colleen.coles
Happy listening!
🤳🏻 This episode is a continuation of our discussion of the Energetics of Business and today we’re going to apply those energetics to SALES CALLS.
If you’re like most people, you may think the main objective of a sales call is to make a sale… and I’m here to say that maybe that’s not actually the goal. In this episode, you’ll learn how to think differently about sales calls and see how this simple reframe can change your selling game.
In this episode, I’m sharing 5 steps you can use to energetically transform your sales calls. You’ll learn how to avoid the pushy/cheesy sales call stereotype type and enter into an energetically aligned conversation.
In this episode, you’ll learn:
- How selling is DIFFERENT in 2022 than it was ten years ago
- My all time FAVORITE book about selling
- The true PURPOSE of sales calls
- Why TRANSPARENCY is necessary
- Why DETACHMENT from the outcome is important
- 2 things you can do today to IMPROVE your sales calls
- AND 3 announcements about next year!!
Enjoy and happy listening!
🫣 Are you having difficulty raising prices for your services? Do you feel uncomfortable or scared that no one’s gonna avail of your services anymore? Well, it’s natural to have these feelings when you’re in a situation of deciding whether you should put in an increase or not yet.
🎁 However, basing our prices solely on feelings does not add up to a profitable and sustainable business. Instead of holding back because you’re uncomfortable or scared, focus instead on the value of what you are offering! Look at what the client is getting from your amazing styling service and you can better assess if the prices you’re putting out are appropriate to what is being offered.
🔑 Key to this confidence in your pricing is having alignment and being comfortable with your services. In this episode, I talked about the pillars of service and pricing which will help you become more confident in the services you create and the prices you attach to them.
Also in this episode:
- Comfortability and alignment with your price
- A technique I use to help me set foot in a direction
- The power of complimentary offers
- Importance of your vibe in creating a service
- Infusing energetics in your services
- AND three amazing announcements I have for all of you!!!
I would love to know your thoughts about this week’s episode. Send me a DM or leave a comment below!
Enjoy and happy listening!
To your profitable success,
Sydney
We back!!! I don’t know about you, but I LOVE hearing the behind the scenes stories of people’s lives + businesses. There is always so much we don’t see that goes into what people create and do in the world.
These client case studies are to highlight that and let you see yourself in one of their stories.
Kelly was in my Fall 2021 group program and let me tell you about what I’m calling “Kelly Energy” - she’s a shot of fresh air, laughter, and commitment all rolled into one. She upped her price THREE times while we were in the group program (and she shares what she’s charging now and DAMN). One thing I love about Kelly is that she KNOWS what she needs in order to grow - for her that is stretching herself with coaches, programs, and PAYING (investing in herself) to get that help.
We also teared up in this episode (lol, we were moved!) and there’s a tidbit from the beginning that I still get chills thinking about (hint: it involves breaking boards and holding space).
Here’s your episode sneak peek:
Kelly is a fashion stylist in Tulsa Oklahoma helping entrepreneurs go from blah to bombshell using her Formula for Style signature service. She is also a founding consultant and director at Scout & Cellar, celebrating clean wines.
In this episode we talk about:
- Breaking boards - yes, you heard it, breaking wooden boards and holding space for others, and yourself
- The harsh reality of looking at her financial numbers when she first started and seeing they were hobby numbers
- Coming to terms with what she DIDN’T want to do as a fashion stylist
- Her gratitude practice and how it’s helped her recently with life events
- Looking at entrepreneurship as a puzzle
- How her price for her signature service has gone from $699 to…. This number is going to blow your mind!
Go go go listen and tag us with what you took away: @theproftiablestylist @kellymizeholleystyle.
PS - if you’re on the waitlist for the group program, enrollment opens up next week (August. 8-12). This is the prime time to fill out your application and schedule a call to chat 1:1 with me. We’ll do a vibe check, make sure the program will meet your specific biz need, and go from there. I can’t wait to go deeper with you when you’re ready!
Fresh in your listening devices this week is another client case study. From the moment we first met, Shannon blew me away with her business savvy and dedication to learning what she needed to in order to get to her next level. Her story is a beautiful example of attachment / detachment, leveling up, and continuing to build her momentum.
Here’s your episode sneak peek:
Shannon is a Canadian based personal stylist who edits + shops for her clients within her signature service so that they can look + feel fabulous.
In this episode we talked about:
- How her business started out as a basement boutique
- Her trick of thinking of business pivots like a “game”
- Building her confidence levels to sell a high dollar signature service and the $25 increase that stressed her out (and how she built past that)
- The mindset technique that lets her manifest things realllllllly quickly
- The importance of a mindset AND strategy combo in getting things done in biz
Okay! Go listen and let us know what stood out to you! What do you need to take from this episode and apply to your own biz? Tag us: @TheProftiableStylist and @StylististAtSidenote.
Happy listening!
I’m backkkkkkkk - this time with Erin (also known as @stylethieffashion) who is sharing her story with us. I learned some things I didn’t even know about Erin (she sings!) despite knowing her since 2019 when she was enrolled in one of my early programs for stylists back in the day AND working with her 1:1 for 3 months.
This is the power of hearing someone’s story - the things you learn, the curtains that get pulled back, and the “secrets” revealed.
No one builds a business in a vacuum or by themselves - I truly believe it takes a village to build a business and Erin share’s about her village and process in this episode.
Here’s your sneak peek:
Erin is a personal stylist + influencer and Gallup Certified Strengths Coach in Omaha, Nebraska. She helps her clients learn how to embrace their strengths to empower themselves and their style.
In this episode we talked about:
- Her love of Broadway + fashion and how that led her to starting her Instagram in 2018
- The 4 S’s that allowed her to go full time from her nonprofit fundraising job to stylist + influencer
- How it’s OKAY to be a beginner, no matter what stage / age your ate
- The made up “rules” we have in our heads about what business is supposed to look like
- The power of taking a structure or framework and making it work for YOU
Go give it al isten, and tag us with what you took away: @theproftiablestylist @styletheiffashion.
Happy listening!
To your profitable success,
Sydney
PS - if you’re on the waitlist for the group program, enrollment opens up for YOU this week. Check your emails, fill out your application, and let’s chat! I’m so excited to learn more about you and how the Accelerator can fill a specific business need for you in this time.
I had an amazing client case study interview this week. This time, I talked with Polly, who is one of my students from the program. Polly had prior experience with styling before diving into the personal styling business, while balancing being a mom for 3 kids (and additional 5 pets). She’s into personal development, evolving her business in the midst of the pandemic, and I can’t wait to share it all with you!
Here’s a sneak peek of the episode:
Polly Goodyear is personal stylist based in New Canaan, Connecticut who offers both in-person and virtual styling services
In this episode, we talked about:
- Taking opportunities during COVID
- Finding the true worth of your service
- Being confident about your prices
- Ways on identifying points for improvement
- Investing in a good program
- And how incorporating health and wellness to a styling business helps women boost self-esteem and confidence
I would be thrilled to hear what your insights are for this week’s episode. Send your messages to @theprofitablestylist and @pollyspicks on Insta!
In this week’s podcast episode, Eunice and I covered it all - we laughed, we cried, and we went DEEP. Eunice and I have connections way back to when we both worked as freelance stylists at Keaton Row (remember that??? If you do, you’re an OG in the online styling space lol. It was very short lived). Our timelines and work are strangely parallel - we’re both coaches, certified in NLP, and really geek out over doing our OWN development work first and then helping our clients also do the work and get amazing transformations.
Eunice gets real and shares her story and background along with her vision and mission for being a stylist in this world. If you’re a heart centered stylist, this episode will speak to you.
Here’s your episode sneak peek:
From CA to NYC, Eunice is a personal stylist combining style + spirituality and personal development to help women embody their true authentic style.
In this episode we talk about:
- Being a 1st generation Mexican and what that means for her
- The comparison struggle, being too much, learning to trust herself
- Combing personal development with styling services to truly serve her clients
- Booking 2 clients at $999 - her highest rate yet
- Her VISION for her future stylist self (we both get emotional)
- The importance of inner child work
Go get your listen on, and let us know what resonated with you. Tag us: @theproftiablestylist and @eunicevielmas
Happy listening!
We’re back on the podcast this week with a client case study interview that I’m super excited about. I’m talking with Jamie, one of my students from the group program in Fall 2021. Jamie is an amazing stylist, NYC-er, tons of experience in high end retail (her style is oh so cool), mom of 2, and, of course, fellow believer in the power of the mind + all things development. I’m thrilled to have her on the podcast to share her story!
Here’s your episode sneak peek:
From Forever 21 to high end retail to NOW working for herself, Jamie Lewis is an NYC -based personal stylist helping women overcome their insecurities through finding authentic style.
In this episode we talk about:
- Pivoting during COVID
- How to find people, courses, and groups that are a good fit for you to invest in
- Imposter syndrome and 2 tangible tools Jamie has used to curb comparing herself to others
- And, most importantly, how she has given herself PERMISSION to be her and how that’s shaping her business
I would LOVE if you’d share with us on social your takeaways or what really hit home for you. Send your messages to @theprofitablestylist and @jbl.styles on Insta!
This next batch of podcast episodes are 🔥!
I got to interview students from my programs, both the group and 1:1 clients - all who went through the same program to create their signature service and all who experienced significant gains across their business AND personal growth.
First up: Allison
Allison Yu is a San Francisco based personal stylist who helps busy professionals feel excited and confident in their bodies and clothes.
In this episode we talk about:
- The concept of “separateness” between Allison’s full time job in tech and her job as a stylist
- What specific things she’s added to her business to balance both of her jobs
- Fear of disappointing people and how she works through perfectionism
- A false narrative she believed that she had to have a lot of clients FIRST before being able to call herself a stylist and what shifted for her to make this realization
- Allison’s mission to highlight and elevate Asian Americans through her work as a stylist
You may not need that course. Or program. Or mastermind.
You might need it - if it solves a very specific problem you have or gives you a very specific solution to something you’re looking.
Sometimes though - and what I explore in the last podcast episode in my series 4 Things I Wish I Knew Before Becoming an Entrepreneur - is the very real fact that you may invest more money than necessary into convincing yourself that you’re good at what you do.
You may think - but what, don’t I need certifications, don’t I have to learn certain things? Yes, absolutely. In fact, I did an episode on how to know exactly when to invest in a program.
What can happen all to often is that we convince ourselves that we’ll be good enough to launch our services or announce a new offer or change directions AFTER we get that certification,or go through that program.
What this really is is searching for outside validation that you’re good enough.
You are ALREADY good enough. You just don’t believe it - yet.
I experienced this recently when I was in Chicago getting certified as an NLP Practitioner. I knew I wanted to sign up for this training - it solved a specific problem (getting certified). And yet, it was almost as if, I had a belief that getting this certification would open the heavens for me and clients would just fall out of the sky.
That if I was “CERTIFIED” it would give me the professionalism, the validation, and the credentials to … do what I’m not even really sure.
It was a very deep subconscious belief that I didn’t even realize I had.
My certification doesn’t make me more worthy of running my programs. Does it give me extra skills and more resources to share with my clients - yes! But did I have to have it for my clients to see success? Nope. As evidenced by the clients I’ve worked with in the past YEAR!
Clients who have gone on to quit their full time jobs, double their prices, hire a full time team member, grow in their confidence and ability to show up on camera.
I share this with you because I want you to know you’ve got it inside of you. Sometimes yes, you’ll need the program. And sometimes you won’t because you’ll realize you already know it.
There’s a lie out there about passive or leveraged income. And it’s around the idea that if you just create passive income, or a group program, you’ll never have to work again.
Maybe this thought has gone through your head too?
In this podcast episode of my series: 4 Things I Wish I Knew Before Becoming an Entrepreneur I’m breaking down this lie and telling you the biggest secret of all:
PASSIVE + LEVERAGED INCOME IS A FULL TIME JOB.
Now, I LOVE leveraged income. My group program - the Accelerator - is an leveraged income group.
It also means that to enroll people in the group - I or Ira, my virtual assistant, have to full time job/ work tasks like:
- Create social media posts, reels, graphics
- Brainstorm, record, edit, caption, upload and post to social media the podcast
- Write + schedule launch emails
- Get people to know about the wait list
- Do workshops with other brands/companies to get the word out
- Run ads
- Host the back end of the program, continue to make updates and upgrades
- Evaluate client feedback forms
- Get client case studies
- Host the actual client calls and review client work
- Run my annual client only virtual planning retreat at the end of each year
- Bookkeeping and financials
- Updating systems + processes
And more things I’ve no doubt forgotten. You know what all goes into running a business.
Running a leveraged income business is just as much work as running a 1:1 business - if not, more because due to the nature of it, you have to create more assets, more content; you get to a point where you need more people on your team and it can seem like the back end tech work is never ending.
I also love passive income! AND if you want something you’ve created to sell, over and over again, you have to put in the work to market it, talk about it, get testimonials for it, update it as needed.
You can’t just upload things to your website and call it a day.
Leveraged income is great. Passive income is great. 1:1 income is great. They ALL require work. Knowing THAT when you go structure your business can make all the difference.
Work with me:
💃 GROUP PROGRAM - Enrollment for the next class of the Accelerator: Create Your High Dollar Signature will open in August 2022! Get on the waitlist to be notified of everything first.
🙋 1:1 PROGRAM - I have select spots available to stylists to work with me in the Accelerator program on a 1:1, tailored basis. The 1:1 program is best for stylists who have a consistent or growing client base, do not have the systems, processes in place to grow their business, want to implement a signature service to take it to the next level, and are ready and able to make an investment in their business growth. Is this you? Apply here.
Back when I was a baby entrepreneur (aka: 2014/2016 and sometimes it feels like just yesterday), I had a belief that you are only successful if you start one business and build it into 6 figures and beyond.
I’m not sure where this belief stems from - but I can bet a large part comes from entrepreneur culture - the culture that praises those “succeed” and who says you can’t “hack it” if you do something different.
Entrepreneur culture talks a lot about the 10 year timeline as a contribution to overnight success. You know - the people who get rich seemingly overnight and then point back to the 10 years before when they first started - when they pivoted, changed, and changed some more.
I prefer to think of this timeline as a 100 year timeline - it’s a lifetime timeline if you are an entrepreneur.
There will be times while you’re an entrepreneur that you pivot - from one career to another, to something that’s totally different, to adding services, tweaking them, and maybe even going back to where you started from.
Pivots = growth. If you’re not pivoting, you’re not growing.
So the next time you find yourself lamenting how long something is taking you - consider it a lifetime timeline - and maybe you can enjoy the next step instead of wondering when you’ll get there.
This month on the podcast, I’m diving into 4 things I wish I knew before becoming an entrepreneur aka things I would tell my younger self!
In other words: I’m gonna challenge some entrepreneurship myths!
In Episode 113, we’re talking about diversifying income, taking ALL income (from a part-time job, full-time job, or other side hustle) and treating it equally and just as good as any income that comes from your business.
I think of this as redefining entrepreneurship success! Language and what we say has power. How we talk about our business: side hustle, hobby, etc. has power. How we talk about the money we make and where it comes from has power.
I believe it’s incredibly powerful to treat all income as great incoming. There’s a myth in entrepreneur land that ONLY if you generate all your money from your business THEN you’re a successful entrepreneur and I’m gonna call bullshit on that.
It’s an outdated myth that is causing more harm than good.
Because you can do these things and that still makes you a successful entrepreneur:
- having two (or more) different income streams
- working in two different industries
- working part time
- going back to a 9-5 and having your business as well
Go listen to this episode and tell me if you’ve ever experienced this and what you think!
What do you get when you meet two of your biggest financial goals, a needy need for clients, and not having expanded to accommodate your newest upper limit?
You get an ULP - an upper limit problem that looks like ghosting clients.
Inside this week’s podcast episode, I share this amazing concept - Upper Limit Problems - coined by Gay Hendricks and walk you through what happened when my biz was going well - what problems I ran into, what that looked like, the belief I had around his, how I released it and 4 practices I do regularly to expand my own capacity for love joy and abundance.
I had a belief that if I had a lot of money, I would spend it irresponsbility. My upper limit was to then limit my money!
The Masucline / Feminine actions in this week’s episode are SO good you’ll want to adopt them immediately!
Here they are - what to do when your biz is going well!
- Keep to your systems/ processes (M)
- Don’t overspend (M)
- Expand your capacity (F)
- Celebrate!!! (F)
This episode comes with some back homework - to listen to Episodes 72-76! In those episodes, I walk you through a process of evaluating your business when something’s not working.
In this episode, we use that as the backbone to find beliefs that don’t serve us, release them, and identify the masculine / feminine actions to take moving forward.
This episode comes full circle to the first in this series when I share my transition from 1:1 coaching, to course to membership to make to couse - and the tweaks I had to make along the way when I wasn’t seeing the results I wanted or intended.
One of my favorite analogies is that entrepreneurship is like the heart EKG - if it’s going up and down, you’re living. If it’s flat lined (or stable or predictable) you’re actually dead. While we think we crave a stability, in entrepreneurship it’s the ups and downs that actually mean life!
Your M/F Actions
- Evaluate (M)
- actual offers / services / business
- how long you’ve been doing something
- other income streams
- Embrace business EKG (F)
- gratitude
- acceptance
This episode is JAM PACKED - here are the cliff notes!
- Definition of momentum vs. motivation
- When you buy into a lack of momentum, you’re buying into a false narrative
- You’re not missing motivation, you’re missing discipline!
- As my coach Topsie says, you CAN’T lose your momentum! It’s already yours, gained and claimed - it’s INSIDE of you
- You are always planting seeds!
Inside this episode I get unexpectedly emotional + vulnerable as I share an integration I had during my NLP training in Chicago.
I had to release a belief that told me I had to work 24/7. A belief that was keeping me playing small, and allowing me to buy into the “hustle / productivity” culture instead of the planting seeds culture.
I share 3 masculine / feminine practices I use that you can take away from.
TBH this episode has so much juicy goodness I couldn’t even remember it all for this write up.
Go listen!
You know the quote: “If you do what you love, you’ll never work a day in your life”?
After watching so many of my entrepreneur friends work late night, struggle, contemplate going back to a 9-5…
✖️ I’ve realized that this is just not true.✖️
‼️ And the reason it’s not true is because doing what you love when you run a business IS ACTUALLY HARD WORK.
Like… it’s just hard! You are constantly learning new things. You’re operating and doing jobs that you’re not naturally talented at and often know nothing about! You’re working long hours to build something.
You love what you do… and it’s hard! These things can coexist.
✨ And you can learn how to adapt and move through the hardness. Because it’s giving you a lesson.
🎤 On this week’s podcast I’m sharing what to do when it gets HARD in your business - whether that’s because business itself can be hard or because you are also experiencing a specific HARD situation in your life - when that happens - OOOOF - it can become even harder to run a business.
🎤 I share two personal stories whenI experienced both types of hardness in my biz and the masculine + feminie actions I took to work through these.
🎤 Listen to this episode if you’re going through a hard time NOW or if you want to just fortify yourself for the future.
✨ You can love what you do and have it be hard. It’s okay and normal!
personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #personalstylisttrainig #personalstylisteducation #impostersyndrome #personalstylistpodcast #businessofstyling
Self-doubt is a sneaky little rat. 🐀
👀 Because often it doesn't stand up and announce its presence like “Yo, I’m totally doubting myself today!”
How it CAN show up - is in more subtle ways, like:
- Ignoring / not listening to self
- Talking yourself out of things
- Basing what you want to do off someone else
On this week’s podcast, i’m sharing:
👉 WHAT TO DO WHEN you’re doubting yourself
👉 How doubt can show up
👉 What unresourceful belief you may be believing that you need to release
👉 PLUS 3 masculine + feminine actions you can make to release this belief
Ready to shake off that self doubt and instill a 🔥 of confidence?
DM me to snag one of 2 1:1 coaching spots before the price increases or click the link in my bio to get on the group program wait list.
personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #personalstylisttrainig #personalstylisteducation #impostersyndrome #personalstylistpodcast #businessofstyling
We’re wrapping up this series with the last Myth of all the myth that:
Myth #4: People Don’t Want Virtual Styling
Questions for ya:
- How do you know? - I’m sure some people don’t want it - just as I’m sure some people DO! However, what I know for fact is that you can’t generalize this into an “everyone” doesn’t want it situation
- Do YOU want it? - Sometimes, what happens when you still believe all 3 myths, is that you believe that virtual services are hard, not impactful, cheap, and so you convince or project those beliefs onto your clients - of course no one is going to want them if they are hard, not impactful or cheap. You need to change your beliefs and approach to virtual services before you can successfully sell them.
Your Reframe: what do YOU want to do and how do you want to work with people?
If you want to offer virtual services and you’ve busted through all the other myths, then you need to make the case for how virtual styling services will be a benefit to your clients!
Here are a few reasons for why some people will want virtual services!
- Easier to access
- Work from their home
- Work on their time
- Work with exactly who they resonate with
- Learn more = more impact
If you believe it, it will be true. Whether that is you believing the myth or choosing to believe something different.
Work with me:
🙋 I’m inviting ready to work, committed stylists to apply to work with me in my 1:1 Create Your High Dollar SIgnature Service program. Is this you? Apply here. I have 2 spaces left at the current price. The 1:1 price goes up June 1, 2022.
💃 The May class group is CLOSED and full! Want to be in on the Fall class? Get on the waitlist to be notified of everything first.
The 2nd biggest thing I hear from stylists as to why they can’t have virtual services is that they can’t charge as much.
Your questions:
- As much as what?
- Who says?
- Why not?
Your Reframe: Virtual does not equal cheaper.
Repeat after me: Virtual does not equal cheaper.
Do your skills + experience disappear or dissolve when you’re across a screen with someone? I don’t think so! So why should you charge any less for an exert service and transformation that you’re giving?
It IS up to you to communicate the value + transformation that your clients get so that you can charge accordingly.
Work with me:
✌️ Ready to join the Accelerator and create your high dollar signature service in just 12 weeks? ENROLLMENT IS OPEN! Submit your application here! (Closes 4/20)
🙋 I’m inviting ready to work, committed stylists to apply to work with me in my 1:1 Create Your High Dollar SIgnature Service program. Is this you? Apply here. I have 2 spaces left at the current price. The 1:1 price goes up June 1, 2022.
Maybe after last week’s blog post, you’re convinced that virtual services are not actually harder.
But now you’re running into a different problem - you believe they are not as impactful.
Of course I have some questions for you!
- Says who? Who actually says they are not impactful? Do you have clients or prospects on Instagram DMing you telling you this?
- Do you know stylists who have virtual or even virtual only services? Are they making a difference?
- How do you MAKE it impactful? If you think it’s not impactful, how can you make it such??
Your Reframe: Virtual styling services are impactful, they are impactful in a different way.
Think back over the past 2 years during the pandemic - what have you done virtually that you formerly did in person? What online courses have you taken? How has the virtual component of it made it impactful? Would you have even been able to do that course if it was only offered in person?
I joined a course called Alive OS in 2020. The first iteration of that program was for 20 women in Texas. Then it went online and the first class was 300, then 500, then 700 students. If that program had only stayed in person, the impact Suzy would have had, would have been SO much less!
Your options and possibilities OPEN UP for major impact when you consider and implement virtual - anything!
If you’re like me, you have big goals for the impact you want to make. You keep yourself SMALL if you aren’t open to virtual styling services.
Your reach + your income has the ability to GROW far more than if you stayed in person.
How are you thinking differently about virtual styling services now?
Myth #1 - Virtual Styling is Harder
If I had $1 for every stylist who came to me and said: “Virtual styling services are harder, they are less impactful, I can’t charge as much, and nobody wants them”... I’d have a lot of dollars.
Have you ever said this? This is the #1 thing stylists say to me when it comes to virtual services - it’s HARD so therefore they aren’t doing it.
My questions to you:
- Harder than what?
- Says who?
- And if you haven’t done it, how do you know it’s harder?
Your Reframe: Virtual services are not harder, they’re different.
PS - I’ve got two ways to work with me RIGHT now if you’re ready to unlearn what you think you know about virtual services and get to creating something amazing.
✌️ Ready to join the Accelerator and create your high dollar signature service in just 12 weeks? ENROLLMENT IS OPEN! Submit your application here! (Closes 4/20)
🙋 I’m inviting ready to work, committed stylists to apply to work with me in my 1:1 Create Your High Dollar SIgnature Service program. Is this you? Apply here. I have 2 spaces left at the current price. The 1:1 price goes up June 1, 2022.
personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #personalstylisttrainig #personalstylisteducation #impostersyndrome #personalstylistpodcast #businessofstyling
To make money, you gotta spend money right??
But let’s be real - investing in yourself can be a really scary thing! So how do you KNOW when an investment is right for you?
⚡️ Here’s my 2 fold process for how I determine when an investment is right for me.
🔮 Sydney’s Investing in Herself Process: The Masculate + Femine Way of Decision Making
🔮 Step1: Masculine. Asking ALLLLLLLL the questions:
✨ What specific problem is the program solving?
✨ Do I have this problem and want the answer to it?
✨ Do I vibe with this particular instructor/coach? Will I get the answer to my problem quicker if I invest the money in this program vs. trying to DIY it myself?
✨ Do I have the money to pay for this program?
✨ Can I work with a few clients to get the money to pay for this program?
✨ How often does the program come around and how important is it for me to take advantage of it right now?
🔮 Step 2: Feminie. Learning ALLLLLL my specific body cues:
✨ How do I feel in my body when I think about joining this program?
✨ How do I feel in my body when I think about missing out on this program?
✨ What are my specific body cues and are they coming up now?
I still get those nervous feelings when I go to hit PAY on an investment. Which is why I trust this process - having these answers pre-determined lets me know I can trust myself when my brain/ego/feelings try to get in the way of my action.
Teaching you how to go from overworked to profitably booked is what I do.
DM me if you’re ready to trust yourself. I have 2 1:1 spots open for 1:1 coaching or click the link in my bio to get on the group program wait list. Spring enrollment opens soon!
personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #personalstylisttrainig #personalstylisteducation #impostersyndrome #personalstylistpodcast #businessofstyling
Let’s talk about the elephant in the room. You know you need a signature service. You’re working on your mindset.
And yet you’ve been burned. You’ve invested in courses or programs where you didn’t learn much (or what you did learn was…. suspect). You felt your money was wasted.
And I first want to be really clear here that I know some of you have 100% wasted money and it’s been a sucky experience.
What I want to offer you however, is a way to not look at it as a mistake, but rather, a reframe.
For any of these “mistakes” you may be regretting, can you ask yourself:
You didn’t get the success or outcome you wanted; what lesson did you learn?
I’m gonna share a personal story about a time I invested $7,500 in a coaching program. And I want to be clear this wasn’t a mistake, I just didn’t get the immediate ROI that most people might expect from a program like this.
TLDR: I invested $7,500 in a 1:1 coaching program at the end of 2020, and a prior $3k investment in 2018 in the same area (launching an online business).
I did not get the launch results we expected - I got: full launch assets, all my emails written for me, knowledge in doing FB ads, got clear on my offer and program + who exactly I’m helping with my programs and how. In addition, I became so much more confident in my social media messaging, in showing up online, in sharing and becoming committed to my unique transformation.
Since then, I’ve tweaked, updated my messaging, and made a lot of moves. In that time, between 1:1 clients and group clients, I’ve made $22,475. I got my financial ROI - just 1 year later than I expected.
[list to the podcast for the full version!]
My question to you: how are you weighing your ROIs (return on investment)?
If you are ONLY relying on the financial ROI, then you may be setting yourself up for disappointment because that is not something you, or the program you are in, can control.
How are you weighing your ROIs?
Just like you invest money in healthy food, beautiful pieces of clothing, therapy to get different ROIS, your investment in programs may give different ROIs.
And sometimes, things take time. You don’t expect a six pack after one day of doing abs for 5 minutes. (I mean, it’d be nice). You don’t expect your health to improve after eating one apple. You don’t expect your relationship to be happily ever after over 2 sessions.
- Sometimes things take time.
- Sometimes you’ve wasted your money.
And sometimes, you need to reframe how you’re thinking about it.
Your options if you feel like you’ve made a money mistake:
- Reframe it: what did you learn?
- Choose to do research on something before you buy - testimonials, do a call, ask people who have been in it
- Understand no one’s program is going to be your magic bullet (esp if you aren’t committed to doing the work - i know no one that is more committed than me lol -)
- Long game thinking! rinse + repeat. don’t give up.
Okay - after you listened to Episode 100, you’re on board. YES you want to start looking at and being responsible for your money. You want to make more. You want a signature service and want to charge $1k or more!
Then BAM.
You get hit with a barrage of brain things that say:
- Girl, who are YOU to do that?
- Who’s gonna pay you that?
- What are you greedy?
- You’re just gonna blow all that money when you get it anyway
Here’s the thing:
The things we currently believe about money are often not our beliefs.
These beliefs are ingrained in us when we are at our most impressionable (and vulnerable!) like a little duckling imprints on the first person he sees.
The beliefs we currently believe - that we often think are OUR beliefs - aren’t. They are beliefs that we inherited from:
- Our parents / guardians
- Our religious upbringing - church, priests, deacons, pastors
- Our friends
- Our teachers
- Our bullies and haters
And when it comes to money, these beliefs hit ya REAL HARD when it’s time for you to sell something at $1k or more.
It’s your brain's way of pulling you back to safety - even if you’re going kicking and screaming because hell yes you want money - until you can work on those beliefs and start creating your OWN beliefs around money - you’ll always get pulled back to the undercurrent of money beliefs that don’t serve you.
I don’t believe that we can get RID of money beliefs all together - I believe that as you develop more tools and understanding, their pull can lesson. Particular beliefs will have less and less hold over you as you work on them. And they can often crop up in a different way, different form in different and new situations.
Get used to selling a $1k signature service? Awesome. Go to sell a $2k one and let’s see what comes up.
This is not a bad thing. It uncovers new areas for you to explore and to do the work on THOSE beliefs.
The tools you need to go on this journey are simple:
- Willingness to be open
- Willingness to explore
- Willingness to put in the work when it comes up again and again
Are you ready to do this?
💰 Less than 10% of women owned businesses hit 6 figures. 💰
The reason? Women historically weren’t encouraged to talk about, empowered to be aware of, or even consider themselves to be the money makers that they are.
🙈 And many of you might be repeating this SAME history.
What I see stylists do time and time again is:
📈 Under charging / under valuing themselves - not having the DVC (Data, Value, Confidence Method that I teach my students) in their business / services
📈 Creating in a silo - When you’re doing the solopreneur thing, you often create something,
price it, and have NO idea if what you’re doing is too little, too much or just right.
📈 Saying: “I’m not a money person” and using that as an excuse to not take responsibility over their money in their business
💰 And so money becomes a back seat thing you just wing, hope it will all work out, or bury your head in the sand and hide from.
🙈 (if you can’t see it, it can’t hurt you right??)
✖️ This is the opposite of how you create a profitable and sustainable styling business friend!✖️
I don’t care how hard or scary or daunting it is - CEO’s look at their numbers, they make decisions based on numbers and facts, not emotions or feelings.
💰 If you’re dealing with your money in any of the 3 ways above, chances are your business is still in a side hustle / hobby mode and you’re not taking it seriously like you need to.
💰 The first step to turning the money sitch in your business around - is creating a high dollar signature service! And getting real about where the MONEY is (or isn’t) in your business.
💰 Teaching you to be confident, empowered and making more money that what you are right now is what I do. DM me if you’re interested in 1:1 coaching (2 spots open) or click the link in my bio to get on the group program wait list. Spring enrollment opens soon!
personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #personalstylisttraining #personalstylisteducation #personalstylistpodcast #businessofstyling #money
🙀 Are you afraid of being successful? Do you self-sabotage yourself without even knowing it? Do you repeat negative behavior patterns that hold you back?
Then you may have Self-sabotage Success Syndrome. This is being afraid of being successful.
There’s a very simple reason for why you self-sabotage before or during success and that is because success (in the form you’re currently pursuing) is NEW to you. It’s different. And that newness and different-ness makes it uncomfortable.
🧠 And being uncomfortable is very scary to our tiny little human brains that are only trying to protect us.
Here's a few ways this might be showing up for you:
➡️ Believing in the phrase: “mo money mo problems”
➡️ Thinking you have to sacrifice a lot to get there
➡️ Thinking that being successful will change you as a person
➡️ Thinking that people will judge you
➡️ Thinking you won’t be able to handle the responsibility
How this looks:
🙅♀️ Self sabotage - not showing up on social media, not saying what you think, not following up with DMs or leads.
🙅♀️ Not selling - or selling too soft.
🙅♀️ Procrastinating - not creating your sales pages, or writing emails
🙅♀️ Spending time on “busy work” instead of revenue generating work
🖤 Ready to get USED to feeling successful? Send me a message and let’s get you signed up for the 1:1 coaching program. That’s where the work around getting USED to charging $1k and more for your signature service happens! Where making money feels safe and good and stepping out into creating the DREAM of working for yourself full time - happens.
That time I had Entitlement Syndrome over Instagram reels…. 😬
🎤 Entitlement is thinking you should have something without having to work for it.
This Syndrome HURTS because it’s a heavy one that can feel hella personal.
So let’s talk about the time I was majorly entitled about social media and how badly the Syndrome was hurting me. 😳
🤷♀️ I was long of the stance that if you create engaging content, then you can go tell the algorithm to screw itself.
Then came along reels. I mostly ignored them. Made a few for the purpose of ads because, yea, video and reels do perform better. Then IG announced they were prioritizing reels.
Around the same time, I had also created my IG landing page because I was trying to opt out of social media as much as possible.
BUT YOU KNOW WHAT I NOTICED??? My story views were crap (about 4% of my total audience) and it was basically people that are ALREADY my clients. I wasn’t reaching anyone new because I wasn’t producing any NEW CONTENT - not on my feed, not in reels, nothing (in stories yes, but those are hard to share).
So how could I expect to grow when I wasn’t doing the thing that would make me grow?
So guess what I’m doing now? Purposeful reels - because 💃 if ya can’t beat ‘em, join ‘em.💃
Entitlement Syndrome may be showing up differently for you, but I can assure you, it’s hurting you just as much as it was hurting my story views (if not more).
- You may feel entitled that everyone should book your signature service.
- Or that clients just always get referred to you.
- Or that you’re “too good” or “at a certain” level to where you don’t need coaching.
If you’re feeling ANY of these - DM me and let’s talk. You may be a good fit for the Create Your High Dollar Signature Service 1:1 coaching program which will get you over your entitlement syndrome very fast.
Ever feel like an imposter?
Imposter syndrome usually shows up like this:
- Asking: Who am I to do this?
- Telling yourself you’re not “as good as So and So” to do this
- You resist “bragging” on yourself or sharing your skill sets and accomplishments
Here’s the thing: Imposter syndrome usually shows up the HARDEST when you’re actually the BEST at something.
The next time you’re feeling imposter-y, try this NINJA move inspired by a conversation with one of my group students, Eunice @spiritualglamourist:
She shared a story about applying for her job at Nordstrom - when she applied, she wrote down every little thing she could think of that would tell them that she’s the PERFECT person for this job. She talked up her skills and all her relevant experience, like the boss she is. She was proving herself and bragging on herself and did it effortlessly. She confidently pitched herself to the hiring manager - and got the job.
But… when it came to doing the same in her business - and I have a feeling this happens to you too - it felt so much harder because she was hiding out behind imposter syndrome. It felt too braggy to talk about all her experience, or talk up her skills, so she was playing down all the exact things that would get her the styling jobs.
The next time you’re tempted to not share something because of Imposter Syndrome - think of it as a resume. How does that change what and how you’re gonna say what you need to say?
Your people NEED to see and hear your resume. You MUST convince them you’re the right person for the styling job. Which means you have to brag on yourself, you have to talk up ALL the certifications, trainings, and experience you have.
EXACTLY like you would do in a job interview. Take THAT imposter syndrome!
4 Mindset Blocks You May Experience as a Biz Owner and How to Ninja Move Around Them
Your style game is on point - but what about your mental game? If you're running a business, this is just as important as your outfits.
On the podcast, we’re talking 4 mental blocks you may be experiencing (or will experience) and how to ninja move your way around them.
First up: Inner Critic Syndrome.
You’ve got this if: you’re constantly thinking things like:
- It’s all wrong
- I’m wrong
- It’s wrong
- I can never do it
- 2nd guessing yourself
- Paralyzed from action
This is your past self giving you excuses to not do something - and using your actual, real life lived experiences to PROVE to your current self why it’s not gonna work.
Tricksy little inner critic!
This might be showing up for you if:
- You don’t trust yourself and your decisions
- Not exploring something because of one bad experience
- Pricing things out of pity or a desire to serve all the people
- Being reactive in your biz
My mentor Jim Fortin says:You are not your thoughts. You have thoughts, you are the thinker of your thoughts, but you are not your thoughts.
This means that you can switch those thoughts around to serve YOU!
YOUR NINJA MOVE
This is from Byron KAtie’s The Work. I highly recommend that you go here: https://thework.com/instruction-the-work-byron-katie/ and download the worksheet to do this.
- ID it
- Is it true? Is it absolutely true?
- How do you feel believing it? How do you feel not believing it?
- Turn it around and PROVE to yourself it’s not a real thing
The Work, Byron Katie - https://thework.com/instruction-the-work-byron-katie/
What’s your end goal for your styling business?
When I first started, I had NO end goal other than make money to pay the bills. I was reactive to my clients and not proactive in building a sustainable or profitable business.
In this week’s episode, I’m helping you build from a solid foundation by looking at your end goal and constructing a plan from there.
Exactly the way an architect does when building a house.
Design the house. Build the house. Live in and enjoy the house!
Maybe you do renovations later, but there isn’t a constant building stage when you have the end goal already mapped out.
Building your styling business on a foundation from your end goal is the energy I want you to take into 2022.
In the past week, 3 different 1:1 clients have brought up the word ACCOUNTABILITY. Specifically around:
- Thriving in settings that keep them accountable (like: 1:1 coaching)
- Needing accountability to get things done (like: start their signature service)
- Saying that accountability was the best part of a program
I ended 2021 with a list of several programs I wanted to join - for continued learning, certifications, and accountability. I was accepted into one of my dream programs for January 2022, and if that hadn’t happened, I had a list of business owners that I know, who are in similar places as me, that I was going to reach out to see if they would be interested in a peer mastermind for the year as a way to keep us all accountable to our goals and getting shit done.
I may STILL do this - such is the importance of accountability!
3 Accountability Systems You Can Use This Year
- Project Management tools (DIY approach)
- Peer Mastermind (free, external support)
- Group, 1:1 Coaching (paid, external support)
One of my fave Big 2022 Energy hacks: Universal To-do List + Weekly List
I’m a manic list maker - in fact, I usually have 4 different ways to manage all my tasks. For 2022, I’m embracing more flow, and using this Universal To Do List idea I read from Kate Northrup.
When you go to write your weekly to-do list (extra hack: I call it my get to do list), start with writing out what you want the UNIVERSE to do for you. Write it and forget it! THis is such a great reminder that the universe has my back, and I can let go and trust.
Next up, instead of a super detailed, every day/every hour list, write a weekly to do list of what needs to get done in a given week. That’s it! I’ve been experimenting with this for a few weeks now and the sense of relief I get is SO big. I have freedom to (mostly) choose what day I want to do what on, and this weekly list seems SO much shorter than the lists I use to write.
My clients don’t pay me to water things down, accept excuses, or not care whether you turn in your program homework.
My clients pay me for tough love. Which includes saying it as it is, calling you out, challenging your excuses, and caring very much whether you turn things in.
(This isn’t school though, I don’t grade you. You ARE accountable to your own self - I just help you get there #justsaying)
Motivation vs. Discipline
And it’s not about having the motivation to do these things. It’s about having the discipline to do it.
In this week’s episode, I’m breaking down the difference between motivation and discipline and the only, incredibly easy thing you have to do in order to get discipline.
Side Stories
Also - you’ll learn about an under the desk walking treadmill AND my favorite second hand site that you probably haven’t heard of (if you have - props! You’re a true second hand lover).
Big 2022 Energy
Are you ready to set the tone for 2022? I have some BIG 2022 Energy that I’m bringing into this year and this month’s podcasts are going to give you 4 areas that you can also take with you into YOUR 2022.
Words Have Power!
If you do one thing this year, I want you to remove these 3 words from your vocab and replace them with THESE:
Can’t → Can’t… YET
But → And
Should → Choose
Words of the Year
My two words of the year are Creativity and Rebellion. These are radically different than what I would have expected myself to pick and yet they are just what I need. I’m not sure exactly where they will take me - they serve as my reminder to live in these two realms.
I’m consciously channeling these words by:
- Focusing - learning + reading on these subjects
- Flowing - going with the flow. Less freaking out over routines and more seeing what happens
- Feeling - asking myself: what does this look like, feel like in my body? How do I set myself up to experience more of these words?
Remember Lara Croft and Tomb Raider? I used to play this game for HOURS. Learning different key combos to do sweet moves, finding the cheat codes, and playing levels over until I passed them.
Your styling biz is like a video game.
Every level brings a new challenge - the cool part is, all those previous levels gave you the necessary skills to get past this one.
In this last episode in our Personal Stylist Mantra series, I’m sharing the mantra of a THRIVING stylist.
This is the Lara Croft once she’s completed all 20 levels and is back in her mansion, swinging that braid around and kicking up her dusty but very cool combat boots.
It’s the knowledge that even though you’re “done” - there’s another adventure around the corner and you’re ready for it.
This is what we’re aiming for when you start to shift your stylist identity - and once you’ve HIT the protiabsle stylist identity, you’re still aiming for higher. That’s what this week’s episode is about.
🙋 I’m currently inviting 3 ready to work, committed stylists to apply to work with me in my 1:1 Create Your High Dollar SIgnature Service coaching program. 1 space for Jan-March is reserved, 2 are left. Is this you? Apply here.
💃 In February, the next group program is kicking off! This is limited to 10 stylists, application based. Get on the waitlist to be notified of everything first.
🎉 I will be hosting a FREE 3 part workshop called Start Your SIgnature Service in January. Registration opens Jan. 3 - stay tuned for those links.
Prospective clients not buying? You’re giving too much away FOR FREE.
In this week’s episode, I’m sharing how 2 specific shifts in your content will have your clients WANTING to pay you.
There’s also a pie analogy that illustrates this so well!
Happy listening.
Important links:
🙋 I’m currently inviting 3 ready to work, committed stylists to apply to work with me in my 1:1 Create Your High Dollar SIgnature Service coaching program. 1 space for Jan-March is reserved, 2 are left. Is this you? Apply here.
💃 In February, the next group program is kicking off! This is limited to 10 stylists, application based. Get on the waitlist to be notified of everything first.
🎉 I will be hosting a FREE 3 part workshop called Start Your SIgnature Service in January. Registration opens Jan. 3 - stay tuned for those links.
Hustle has a time and place in your business, but a permanent mantra is NOT one of them.
In this week’s episode, I’m sharing a really personal story about how I used my hustle to hide. I’m breaking down when it’s okay to hustle, what it really means if you’re hustling, and how to get out of the long term hustle mindset.
This week’s episode opens with me sharing about my new SHACKET - rescued from my husband’s consignment pile.
In actual news, we’re carrying on our series of Personal Stylist Mantras.
This episode is all about: Just booking the damn job!!!!
Have you been there? I have. It’s when you’re a little desperate for money so you create custom packages based on the client’s budget
Or you go against your own signature service process to do just one part for a client because a little money is better than no money right?
This can be a hard identity to break out of, especially if you’re relying on styling gigs to pay the bills.
In this episode I talk about the:
- Key indicators that tell if you’ve got the” Job Book The Job” mantra
- Identity you’re clinging on to that is keeping you from being a Profitable Stylist
- Consequences of making desperate moves: like taking a job just for the money
- How your signature service is your boss move that allows you to get the bag, not just take the job
- ALSO my new shacket.
I’m F.I.N.E. How are you?
Oh, you’re Fucked Up, Insecure, Neurotic, and Egotistical too? Welcome!
“I’m F.I.N.E.” is the fictional invention of one of my favorite mystery authors, Louise Penny. In her books, one of the characters, Ruth, is an old poet who wrote the poem “I’m F.I.N.E.”
We all know that when we say “I’m fine”, we truthfully mean we’re anything but. Saying “I’m fine”, is probably a lot closer to saying I’m fucked up, insecure, neurotic and egotistical than we’d like to admit.
In this week’s podcast episode,
- I’m asking you if your mantra as a personal stylist has been “I’m finnnnnne” in order to cover up just how chaotic, stressful, or struggling you may be behind the scenes.
- If this HAS been you, I’m sharing what’s most likely missing in your business and how you can move past the I’m fine stage to something better.
I’m also sharing:
- What F.I.N.E. actually means (and one of my favorite mystery authors)
- A time my own business was chaotic and I was stuck in the weeds of the day to day - and what I did to get out of it
- The consequences and costs that staying FINE is doing to your business
- How one of my 1:1 coaching clients implemented what I teach, hired two people in her business, and oved from fine to great
Alternative title is: I tried to change out my electrical outlets.
In this week’s podcast episode, I’m sharing how a DIY electrical outlet project is like your business.
Here’s a snippet:
Last week I wanted to be a better DIY-er and help my husband on home renovation projects. I decided I would help in our guest room and switch out some 2-prong electrical outlets in our home for 3-prong ones. I read a whole blog post on it, and felt pretty confident that I could do it.
Turns out… sometimes, even with directions or guidance - you don’t know what you don’t know.
Listen to today’s podcast episode to find out exactly what happened with my DIY project, but let’s say it feels a lot like business.
Sometimes you just don’t know what you need to know and that’s when winging it is no longer good enough.
In my next series, I’m going to be sharing 7 different mantras of personal stylist identities that I see. And this week’s is personal stylists whose mantra is I’M WINGING IT.
So if this sounds like you, give this podcast episode a listen and then DM me to let me know how you’ve been winging it.
I chose two words to be my words of the year for 2021 and If I knew just how powerful my words of the year would be - I might have chosen easier ones!
Kidding really - because I chose my two words for a reason. I just didn’t know quite how LITERAL they would become and how my business would shape up and fall in line with those words.
In today’s podcast episode, we’re talking about how these little words drove my business in 2021. Even when I didn’t want them to!
- I share a personal story about my words of 2021 and how they played out ALL YEAR LONG
- How you can choose your words with intention
- A trick to actually making the most out of these words
Choosing your word of the year is step 4 in crafting your successful year. Words have power. And they are pretty powerful stuff.
When I share that I just choose four projects to work on each year in my business, I feel like most people look at me like I grew three heads.
Because really? How can you only choose 4 things to work on?
Well, in today’s podcast episode, I’m sharing all about the 90 day project method and how it’s step three in helping you craft your successful 2022.
Things you’ll learn:
- Why context switching is bad for your productivity
- How to choose what projects you should focus on
- How to break those projects down into doable and achievable chunks
When I first learned and implemented this in my business, I felt so much more productive, on top of things, AND it’s my secret hack for “doing it all” and being so prolific and fast in getting big things done.
It’s a serious game changer and I hope you’ll adopt it!
Have you ever created a service because someone suggested it?
Most likely (I know I have).
But have you ever actually looked back at those services and decided to keep or toss them based on what you actually wanted to do, what would give the most transformation for your clients, and what would give the most value?
In this week’s podcast episode, we’re talking about the 2nd step in crafting your successful 2022 and it’s a SERVICE and MONEY audit.
Yep - you’re gonna take a hard, cold look at what you’re offering, why you’re offering it, the results it’s getting, the impact it’s making and decide: do you want to keep doing this? Is it inline with your service ladder?
AND to top it off, you’ll discover how revenue goals, services, and # of clients all tie together.
Tune in to this week’s podcast episode to learn more.
In this 4 part series, I’m sharing all of my favorite planning methods to help you plan your most successful year ever. A year that is PROACTIVE and structured vs. reactive and messy. You know what I’m talking about…. A year that takes YOU for a ride when you had every intention of it being the other way around.
In this episode, we’re talking about:
- Why Q4 seems like the weirdest quarter of them all
- Why planning your new near BEFORE the year is here is critical to your success
- The first step in my planning method that might not be what you think it is
Enjoy this episode as I give you an overview of my own personal planning method and what I bring to my students each year in our annual planning retreat. There’s homework for you to do and I highly encourage you to do your OWN planning day if you’re not yet a student.
Your collective failures are small stepping stones to exactly where you are supposed to be.
You can either take it kicking and screaming, or you can choose to celebrate them for what they are - wins.
In this week’s podcast episode, I’m sharing 3 ways that you can start taking your failures and making them a part of your collective story. One that is uniquely yours.
And I encourage you to have a “win wall” - a place where you write down, on paper, all of your wins. So often we let our failures scream the loudest and rarely take a moment to acknowledge what we HAVE accomplished.
It’s like that one negative comment or DM on social. You could have 1000 other positive comments, and that ONE is all you hear.
Having a win wall is an opportunity for you to take back your power, reframe your failures, and let your wins speak for themselves.
Be honest. How many times have you gotten something for free, only for that thing to land in your regifting pile, or in the Goodwill donation bin? 🙋
A lot of times, the VALUE that we place on items is in direct relationship to what we’ve handed over for it - often our hard earned dollars.
It’s the same for failure and success.
You won’t value your success until you’ve experienced a failure.
In order to extract the MOST value out of failure, it’s important to be able to reframe your failures and extract all the goodness from them that you can.
Yes, I said it. Good things come from failure - when you look!
In this week’s podcast episode I’m sharing 3 ways you can reframe failure and an epic exercise for you to apply to your OWN failures.
🙋 Have you ever had something NOT go your way (aka: something failed) and you just wanted it to be OVER?
🧠 You were tired of dealing with it, it just caused you embarrassment or maybe even shame and anger, or you just didn’t have time to rehash it - again? And yet your brain just would NOT let it go?
💨 What if I also told you that it takes less than 7 minutes to fully process emotion through and out of your body?
😱 And that, in fact, most emotions themselves last (at most) 90 seconds? (from the work of Jill Bolte-Taylor).
What if, in just 7 minutes, you could actually get those feelings processed and over with? Sounds way better than shoving them under a rug and letting them simmer to grow, right??
In this week’s podcast episode, I’m sharing 3️⃣ ways to help you not just get over the feelings around failure, but how to actually process them, so you can dissolve them.
The 3rd one is a juicy one - if you’re daring enough to try it! (and also the most powerful).
Ready to dive in and try? Start with the podcast episode and then explore:
➡️ 15 Commitments of Conscious Leadership, Chapter 3
➡️ The Hendricks Institute
➡️Google: somatic body exercises
Have you ever had an unhappy client experience? 😬
These are the things we don’t usually share on social media and yet I think they are the most important experiences you can go through.
Because an unhappy client means you failed at something.
[insert cheers 🙌 instead of moans 😖 here - stay with me!]
When you fail, that gives you 3 things:
1️⃣ A chance to improve
2️⃣ An option to pivot
3️⃣ A way to become stronger and more resilient
☕️ I spill the tea about one of my OWN unhappy client experiences in the podcast episode today and dive deep into why failing is actually a good thing for you and your business.
Now tell me - what’s one “failure” you’ve had and why has it been a good thing for you? 👇
[ps - this is NOT about putting on rose colored glasses and calling something bad good just to pretend it’s all okay and do nothing to move yourself forward. It’s about processing and changing things that didn’t work and reframes help you do that]
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
How many failures have you had in your life and your business?
If I believed in failures, I could say I’ve had my share:
❌ Divorced after 10 years of marriage
❌ Launches for my biz not going well
❌ Refunding clients
❌ Throwing that money for my two masters degrees right down the drain (yep, those diplomas are in a box in the basement)
🤦♀️ Whew….
Fortunately for me, I’ve redefined how I look at failure and rewrote my own definition of success.
In this week’s podcast episode, I’m inviting you to do the SAME.
You run a business. You’re an entrepreneur! As such, you will 👏 have 👏 “failures” and 👏 setbacks.
How you define those and what you make them mean about you and/or your business is 100% up to you. You can choose to learn something or you can choose to keep it in victim mode and not grow.
In this week’s episode, we are getting into to:
✔️ Some good old dictionary.com definitions of failure and success
✔️ How I crafted my own definition of success and how it helped me get through one of the hardest times of my life
✔️ A “failed” program for The Profitable Stylist and how I turned it into an experiment
If you’ve EVER felt like you’ve “failed” at business, I am recording this series for you. We’ve all been there, you are not alone, and it’s NOT a failure.
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
What do money, ease, and doing less have in common? 🧐
They are the 3️⃣ signs of life that you need to look for to tell if the way in which you’ve reinvented your business is WORKING.
🤪 You know the definition of insanity right? Continuing to do the same thing and expecting different results.
When you reinvent your business, you gotta do something different AND you gotta have a way to know if the new things you’re doing actually work.
Isn’t that what they taught us in all those high school science experiments? Have a hypothesis for a certain result, test hypothesis, evaluate the outcome, tweak experiment to see if you get a different result.
When you’ve reinventing your business and it is working...
✔️ You will have money. You may not get millions overnight, but you will have more interest and more money from what you’ve created.
✔️ You will have ease. This doesn’t mean it won’t be hard, and there won’t be long nights. But your overall sense of what you’re doing with your business after the reinvention will be one of reinvigoration.
You’ll feel that you’ve finally come to the right place and you’re doing the right things.
✔️ You will do less. By the very nature of reinventing your business on a solid foundation, you will be doing less. When you have a signature service, there aren’t other services or customized packages to distract you. When you have systems in place, you’ll be able to automate. When you’re making money, you’ll be able to outsource / hire, even if that’s one project or a few hours a month at a time.
So tell me - do you have all 3 signs of life? Which are you missing? Maybe it’s time for a REINVENTION of your own.
Listen to the full episode! Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
If you are READY to reinvent, tomorrow is the LAST DAY to submit your application for the beta group coaching program: Create Your High Dollar Signature Service. This program will reinvent your business from the ground up. Link in bio to apply.🎉
Not every business stumble or falter needs to lead to a full on reinvention. Sometimes you just need a simple refinement, or tweak.
🙅♀️ But when you keep doing the same things and getting the same results, and those results are not what you want - it might be time to consider a full reno.
❌ And not just another rebranding, website update, or more polished photos.
🎤 This week on the podcast, we’re on Part 3 of our series on REINVENTION and in this episode, I’m sharing 4 specific ways you can TAKE ACTION to reinvent your business- on purpose and with purpose.
✅ Step 1. Start rebuilding with a solid foundation (you KNOW this means a signature service)
✅ Step 2. Include what’s important to YOU. Bake that into how your biz functions this time around.
✅ Step 3. Add in systems that will let you automate, delegate and outsource
✅ Step 4. Learn how to talk about it + market it (the effective way)
🎤 To get the full deets, Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
😬 Are you reinventing your business foundation or just giving it band-aid fixes?
Band-aid reinventions are things that make you FEEL like you’re improving your business but don’t actually do anything for the foundation of it.
Things like….
💻 Updating your website
💁♀️ Getting new branding photos
💃 Re-writing your a la carte service options…. Again
If you don’t change what’s not working under the hood, these things may attract clients, but you’re attracting them to something that’s broken.
✨ On the podcast, our theme in August is REINVENTION.✨
In order to reinvent a business that isn’t working, you have to step back and EXPLORE in order to ALIGN.
To do that, you have to ask yourself some different - and better - questions.
⚡️ How can your business support YOU and your life? What do you want to even be doing? How much time do you want - or do you realistically have - to work? What about your current service line up or pricing isn’t working for you?
Asking these questions first and then digging into the foundation and structure of your business is what may help bring it back from death. 💀
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
💀 Is your styling business dying a SLOW DEATH?
This month on the podcast I’m talking allllll about REINVENTION. And in this episode particularly, I’m exploring the death signs of a business. Here’s what you’ll learn:
💀 The red flag signs to look for if your biz is dying
👀 The thing you MUST have in your business before a pivot
💡 Why pivoting is NOT a 4 letter word
🛑 The band aid reinventions I see stylists do all the time (that don’t really work)
💁♀️ The #1 question I asked myself before a big pivot and how I reinvented something that was dying (and how my biz proved it to me)
And guess what? You're allowed to change your mind, you're allowed to pivot, it's not a four letter curse word and you're not going to be excommunicated from the entrepreneur block because you changed your mind.
Knowing when to reinvent and how to do that is a BIG entrepreneur skill you gotta have.
Soooo, time to take a hard look at your own business. Is YOUR business dying a slow and painful death and does it need to be reinvented?
🧐 Are you seen as the authority and expert in your niche?
😬 If you’re feeling overlooked and underbooked, it’s because you’re not fully showing up and owning yourself as the expert you are.
😳 You might be unwittingly SABOTAGING your expertise in the things you’re doing RIGHT now, EVERY day.
In this week’s podcast episode, I share:
⭐️ Why your IG posts are undermining your authority
⭐️ What your voice has to do with your expertise
⭐️ Why your framework is hella important
If you’re ready to demonstrate and create demand for what you have to offer - you MUST listen to this episode on being the authority + expert!
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
🌪 Your biz without simplicity is like a closet pre-edit: messy, chaotic, and not working for ya.
If you’re like most stylists, you fall into styling as a side thing. You work with a friend, they tell you how great you are, and boom, you’re in business. 💥
🤯 Before you know it, you have a wild, crazy and chaotic business that you are REACTING to, not RESPONDING to.
You are reacting to everything that comes your way. And it's great, it's fun, it's exhilarating, it's exciting. You’re doing the DAMN thing. 🙌
But it's not simple. And non-simplicity prevents you from growing. 📈
And there’s no shame/blame in this. It’s how most businesses start.
🔑 BUT YOU DON’T HAVE TO STAY THERE.
In this week’s podcast episode, I’m sharing 3 things to get you back to simple (and profitable).
You’ll learn:
✔️ Something to streamline ASAP
✔️ Something that’s not sexy, but SO important
✔️ Something that’s with you all the time and must be attended to
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
As a stylist who is running your own business - you have a CHOICE to make.
➡️ If you LOVE styling and want to focus on just that, you can choose to be a stylist for ANY retailer or boutique.
➡️ But if you choose to be an entrepreneur who runs a personal styling business, then there are some other things you’re going to have to start taking seriously (or level up!) in your business.
For a lot of stylists I work with - this includes:
⚡️ Ditching your low priced a la carte services
⚡️Creating a high dollar signature service
⚡️Outsourcing + hiring a virtual assistant (your time is worth WAY more than creating Canva graphics)
⚡️Leveraging your business through the creation of online products / services
🎉 And if that LAST one is you - you’re creating digital products, you know the online space is where you want to be because you LOVE teaching others, then this week’s episode with @JamesWedmore is a must listen!
😱 THERE IS SO MUCH GOODNESS IN HERE I CAN’T EVEN! 😱
James has built a multiple 7 figure online business teaching dressed entrepreneurs how to become digital CEOs and launch their own online businesses and products. And he’s MY business mentor and he’s here on the podcast to talk to YOU.
In this episode, James and I talk about:
🔥 Your choice as a stylist: to be just a stylist or to be a CEO and stylist
🔥 How to become the expert + authority and charge premium prices
🔥 How the fear of rejection is keeping you pricing your products / services LOW
🔥 Why a PROFITABLE business is better than one that makes a lot of money
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
5 mistakes stylists make launching digital products:
- Spending hours making a course before they sell it
- Creating a course and putting it on their website for passive income - and never selling it
- Not having a launch process that is repeatable
- Creating too many low ticket courses
- Not replicating their 1:1 signature service into a signature service course
Ever made any of these mistakes?
Well, fear not because this week’s podcast episode is gonna help you correct them - ASAP.
In this week’s episode, you’ll learn:
- Why selling a course before you make it is ideal
- What a launch asset is
- Why selling digital courses isn’t a passive thing
Ready to go kick some digital product butt?
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
What would happen if you started thinking about your styling business with the end game in mind?
Not just as a side hustle or hobby that you’re passionate about. Not just as a job that’s stressing you the F out because you’re working so many hours and don’t see HOW you can grow it.
I recorded this week’s podcast episode for YOU. I share a part of my story to becoming a stylist and how knowing THREE things changed it all:
- Thinking about my business from the end in mind (we talk MONEY here)
- Knowing there were only 3 options if I wanted to grow / scale my business
- Being assured that there was no right or wrong way to do it - and my choice is always my own
I go into much more detail about each of these 3 things in the podcast. When I said we talk money - I’m serious. I pull out my laptop calculator and we crunch some numbers. This is the biggest thing you can do to switch from an employee perspective in your business to that of the CEO.
I want you to KNOW that you can do this. You CAN create a styling business with your big goals in mind. You CAN create a styling business and scale it. You CAN do all of that in the right, perfect, and aligned way for YOU.
And it starts with working backwards. Happy listening!
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
I really want you to know how important having a SPECIALIZED niche in your business is.
You wouldn’t go to a general PCP when you need a dermatologist.
Your clients don’t want to go to a stylist who works with everyone when there is someone out there, right now, who’s a stylist specialist with a niche that hits every single thing your ideal client is looking for.
I put off committing to my niche for YEARS, so I get it. It’s hard, it’s scary. And it seems like you’ll lose money and clients. [I share this story in today’s episode].
The only thing having a general niche is doing for you is letting your clients pass right on by - they may like you, love your IG content, but if they don’t feel that you GET them, can specialize in them, they’re off to a stylist specialist.
PS - want to Nail Your Niche? Want a $250 masterclass for $97? My mentor James is hosting a LIVE Nail Your Niche Masterclass tomorrow, Friday 5/28 (yep, you get the class/replay/course for life). Grab it here: https://www.jameswedmoretraining.com/a/15465/bNtgAfZg
Pricing is one of the FIRST things stylists bring up when they work with me. They ask: what should I price? I’m thinking of charging X. I’m worth Y. I know my value. How can I charge more?
And yet, it’s also the place where a LOT of people (not just stylists) get on the struggle bus with and never seem to get off.
You get stuck under charging, or confused as to what to charge or just randomly decide $100 /hour and don’t realllllllly understand WHY you’ve picked that number.
Pricing is NOT a one size fits all strategy.
However, I’ve developed an approach to help you figure exactly how how to price that IS a one size fits all approach.
In this week’s podcast episode, you’ll find out what role data, energy, and confidence have to do with your numbers and cents.
What are your struggles with pricing right now?? Drop ‘em in the comments, go listen and let’s chat!
PS - if you are unsure of your prices or not confident selling AND know you want to add a signature service to your business? We gotta talk. It will be incredibly hard to successfully sell a service priced at at least $1k if you don’t have each of these 3 elements worked into how you’ve priced. 1 spot left in my 1:1 coaching program. Send me a DM for the application.
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
This week on the podcast, I’m sharing the ONLY question that you need to ask if you’re wondering how to structure - or restructure your personal styling business.
There are lots of options out there:
- Online
- In Person
- 1:1
- Courses / groups
- A mixture!
And it can feel really overwhelming and pressured for you to “get it right.”
In this episode, you’ll get the #1 question I ask my students that instantly gives them the answer for which way to go - a way that will fulfil what you WANT to be doing (not what you should) and that also highlights your natural skill set.
Oh, and there’s a fun announcement at the end about a VERY exciting podcast guest that I’m actually interviewing this Friday and who’s episode will drop in a few weeks. [cue up the “get seriously excited” vibes!!!]
⚡️ So you want to be a personal stylist?
⚡️ This is our current series on the podcast and in today’s episode I’m sharing the 3️⃣ things you need to START if you want to create a sustainable personal styling business (aka: not get burned out 🔥 and actually make money!💵).
These 3 things are the WHO, WHAT, and HOW of your business.
⚡️ Can you guess what the 3 things you need to focus on first are? Leave your guesses in the comments!
🗣 Go listen now! Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
So you want to be a personal stylist?
🙌 Awesome! BUT…. there are 3 things you’re doing right now that you need to ❌ STOP ❌ doing.
Seriously. If I had a dollar for every DM or instance that a stylist told me they were doing these things, I'd be rich. 💵
Let me say - you’re not doing anything wrong- just BACKWARDS. 🤪
And that’s okay because this week’s podcast episode, will help you figure out what and why to STOP these things and next week I’ll give you the actual 3️⃣ things you need to START doing instead.
Can you guess the 3️⃣ most common things stylists do when they first start a business (that they shouldn’t be doing)? Leave your guesses in the comments!
Are a la carte services KILLING your personal styling business?
A la carte services services are the traditional way that styling schools teach students how to create and deliver services - what this looks like is that stylists will offer 4-6 (I’ve seen as many as 15!) services on their website for clients to choose from - and a client can choose to do 1 or 3 and start anywhere they want.
This was how I was taught and how I operated in my business - until I realized there had to be a better way.
Here’s why I hate a la carte services and why you should eliminate them from your biz ASAP:
➡️ They overwhelm the customer with too many options and no clear process or where to start.
➡️ They leave the client, and you, frustrated with a styling job that ends up half done.
➡️ They don’t set you up for repeat business - aka, more money.
➡️ They don’t allow you to attract the caliber of client you want to be working with.
So what should you do instead? Create something I call “client-centered services”!
Your action items:
1. Continue reading the FULL blog post here: https://theprofitablestylist.mykajabi.com/blog/episode-61-why-a-la-carte-services-are-killing-your-personal-styling-business
2. Comment below with your current process - do you offer a la carte or package services? If you’re offering a la carte - how can you change that up?
I’m sharing another Case Study with you on the podcast today and it’s a little different (but the same) as I’m sharing MY story and transformation.
I remember SO clearly the frustration I felt in my business as I was trying to make it work, putting out my best content, and doing what I had been taught to do.
And it just wasn’t working.
One question changed everything for me (and as a result, the dozens of stylists I’ve coached).
In this episode I’m sharing:
- What it took to take me from $300 closet clean outs to a $2,400 signature service
- How I doubled my 6 month signature service price - and kept booking clients
- My personal success motivator
Listen in and please share your takeaways!
Your biz is like a 4 legged stool. Loose 1 or more of those legs and try to sit on it - well, that may not end up so well. 😳
💡In podcast episode 58, I shared 4 identities of personal stylists. 💡In this week’s podcast episode, I’m sharing what you can implement to move away from those 4 identities and into the identity you may be craving for yourself: that of a successful, profitable personal stylist.
When you listen, you’ll understand:
✅What happens when you only have a few legs to your business stool
✅What the 4 legs of my framework are
✅How the legs work together
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
There are 4️⃣ problems I see personal stylists face as they go on their entrepreneur journey.
The 4️⃣ are so common, I turned them into specific identities of personal stylists, like: The Hustle Stylist.
I saw myself in at least 2 of these identities and you may relate!
In this week’s podcast episode, I’m sharing the 4 identities of personal stylists. Do any of these sound like you:
😳 The Overworked Stylist
😬 The Hustle Stylist
🤯The Stressed & Struggling Stylist
😫The Stuck Stylist
Which one do you think you might be and why?
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
⚡️ PERSONAL STYLIST CASE STUDY: From $30/hr with a la carte services to a signature service, Amanda's method for knowing if she's charging enough ⚡️
This week’s podcast episode is another amazing CASE STUDY with Amanda Hanson of Simply Stylish. I’m thrilled to bring you this episode because she’s a full time Style Coach, a mom with 2 kids, and late 30’s career shifter.
Inside this Case Study episode we talk about:
✅ Her shift from working full time as a clinical supervisor for preschoolers with autism to interior decorating to style coach
✅ What it looks like to dive into entrepreneurship full time
✅ How your business may not go like you thought it will go
✅ What made her try a la carte services and then committed to a signature service
✅ How to tell if what you’re charging is STILL not enough
✅ Why a “no” to your service means NOTHING
She has so many mic drops that are so relatable no matter where you are on your personal stylist entrepreneurial journey. Enjoy our convo!
Have you ever found yourself in someone else’s lane? Looking at another stylist’s services or pricing structure and then thinking how you could apply something similar to yourself?
If yes, then you’ve played small. This is 1️⃣ of 5️⃣ ways you may be playing small in your business and not even know it 😣 that I share on this week’s podcast episode.
Give it a listen and let me know if you have ever found yourself doing any of the 5 - I know I’ve done #2 AND #3 (and share a story about how that got me off course for a few years in my own business).
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
🔥PERSONAL STYLIST CASE STUDY: How Victoria created a $1,600 signature service while working a 9-5 job on The Personal Stylist Podcast.🔥
On this podcast this week we have special guest @refinedbyv, a Profitable Stylist Accelerator grad and Society member, sharing her journey as a stylist, creating high dollar signature services (and raising her prices) and her thoughts on teaching vs. doing as a stylist.
Inside this Case Study episode we talk about:
✅ Styling while you have a 9-5 job (plus a MAJOR career pivot)
✅ Creating services based on what you ENJOY doing
✅ Pushing off your dream because of anxiety and fear and overcoming imposter syndrome
✅ Why having a la carte services as a stylist is like trying to make a chocolate chip cookie without the full recipe
✅ Facing the fear of failure (and coming out on the other side!)
Enjoy the conversation and come back and let us know your major takeaways!
🗣 To listen search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
😳 Being an entrepreneur can take a LOT from you. I know I can count sleepless nights, tears, and all the stress as some of those things for me.
But there are 3 things that you’ll have to GIVE if you want to be successful and I’m sharing those on the podcast this week.
Once you listen you’ll learn:
🔑 What these three things are (you may not guess them!)
🔑 Why a lot of stylists fail
🔑 3 things you may need to change
PS - each of the posts this week in the feed so far have hinted at one of the three things. Can you identify which is which?
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
UNPOPULAR OPINION (but important entrepreneur lesson) 👉 Not hitting your goals is a GOOD thing.
When that happens, it’s a flag that should get you thinking 🧠 (not beating yourself up!) and asking:
🧐 What’s the lesson I need to learn here?
After you listen to this week’s podcast episode on The Personal Stylist Podcast, you’ll learn:
💡The two things that can happen once you wrap a project
💡 How to figure out lessons you can use in your biz
💡 How to reframe things that are “successful”
🙋♀️ Have you ever set a goal, didn’t achieve it, then threw a pity party for a few days? Just me?
✅This month on The Personal Stylist Podcast, I’m talking all about GOALS and this week, I’m sharing a radically different take (and a personal story #vulnerable) on the whole thing.
🎤 Once you listen, you’ll know:
⚡️ Where we place the EMPHASIS in goal setting and how we usually put it in the wrong place
⚡️ Why the outcome of a goal is not actually what we should be celebrating
⚡️ How changing the narrative on this will boost your self-esteem
🗣 Ready to listen? Search THE PERSONAL STYLIST PODCAST on Spotify or find it: https://theprofitablestylist.mykajabi.com/blog
❌ Most likely your goal planning method is all WRONG.❌
Do you know how I know? Because I used to be that way too.
✅ I had a list of 20 goals for every every of my life and it was f*cking exhausting. And I don’t think I actually ever really checked them all off. Something was wrong! 🤦♀️
🤯When I finally learned a better way to plan my goals, it was kinda revolutionary because it entailed extreme focus, sheer simplicity, doing LESS while actually achieving more.
In this week’s podcast episode I’m sharing:
👍 Why big goal lists actually prevent you from getting shit done
👍 The exact number of big goals you need to have per year
👍 How to structure your goal planning method to see results
🎤 This week you’ll just have to tune in to the podcast to get all the deets! Oh and ps - come back here and let me know what you think!
YOUR TURN: Share your best tips for planning out and accomplishing your goals? 👇 I’ll reshare my favs!
We’re talking all things GOALZZZZZS on the podcast this month. Type A, high performers - this is for you!
Are you a fan of goal setting?
But have you ever missed a goal and beat yourself up over it? Felt like you were a failure? .
If so, then you might be setting your goals all wrong.
In this week’s podcast episode, I’m going to share how ONE shift in your language can help you start setting goals that you can actually control.
After you listen you’ll know:
- What that one word shift is 🙌
- How this one word puts you back in control of your business ✌️
- How to take actions on your shift to still see results 👏
🎤 Find it on Spotify at The Personal Stylist Podcast or tune in to: https://theprofitablestylist.mykajabi.com/blog to listen!
PS - let me know where you are / what you’re doing while you’re listening and I’ll share my favorites on upcoming episodes!
To be the business CEO I wanted to be in 2020 I had to give up ALOT. 😬
And I also had a lot of reasons for NOT wanting to give those things up. Because keeping these things:
✔️ allowed me to play small and safe 👎
✔️ gave me an excuse to not grow👎
✔️ allowed me to avoid conflict👎
If you want to level up your business, there are things you will HAVE to let go - you can either do it kicking or screaming or you can learn your lesson fast.
🎤 Tune in to this week’s podcast episode where I’m sharing the 3 things that my business required me to give up in 2020. [To listen: search The Personal Stylist Podcast on Spotify!]
Can you think of anything you know you need to give up? 👇
🙋 Confession: I am a people pleaser.
I hate conflict. I want everyone to like me. And I will destroy my own personal boundaries to make that happen.
🛑 Newsflash: this isn’t the best way to be and it certainly doesn’t help you run a business!
In 2020 I learned a LOT of business lessons and in this week’s podcast episode I’m sharing about how GIVING UP what people thought of me - and how I was supposed to please them - was one of those lessons.
It wasn’t an easy lesson to learn but it is SO IMPORTANT if you want to be a successful entrepreneur and if you want to market things online.
Tune in to find out 3️⃣ very specific instances of how the Universe tested me on just how badly I wanted to truly give up what people think of me.
🎤 Search and listen on Spotify: The Personal Stylist Podcast.
Finding your business niche is the difference between 😴 dull and boring content and on fire 🔥and selling out programs.
If you’ve ever been scared to niche down, this week’s podcast episode is for you.
This is a BIG biz lesson I learned in 2020 and as a part of our 4️⃣ week series I’m sharing it with you.
Things like how I:
🔑 finally embraced my niche (after putting it off for 3 years),
🔑what that niche is
🔑how it’s related to marketing and content
🔑And the 3 results it’s gotten me so far
Search: The Personal Stylist Podcast on Spotify or find it, and all other podcast episodes,here: https://theprofitablestylist.mykajabi.com/blog
PS - this is one of my fave modules inside of the Accelerator course - there’s an awesome exercise that helps you uncover your niche to the 4th layer - most stylists I work with only stop at 3 and the magic is in the 4th! If you’re curious about the Accelerator, I’d invite you to join my FREE 5 day challenge to learn the 5 Secrets to becoming a profitably booked stylist! It runs Monday 1/18 - Friday 1/22 with daily live trainings, a workbook, pop-up Facebook group and more! Hurry though - because the trainings go away on 1/28! Get in via the link in my bio or here: https://theprofitablestylist.mykajabi.com/5-day-challenge-opt-in
💵HOW A PIVOT EARNED ME 13X MORE $$$💵
This month on the podcast, I’m taking a look back at my 4️⃣ BIGGEST business lessons of 2020.
⚡️I believe that every experience happens FOR us and that we either get the result we want or learn the lesson we needed to learn.
Yes - even from unhappy client experiences, to “failed” launches, to not booking that client.
💵In this week’s podcast episode, I’m sharing how a very last minute pivot in my business allowed me to 13x the revenue from my last launch - going from earning $345 to $4,647.
After you listen to this episode you’ll know:
✔️When to stick it out and when it’s time to pivot
✔️A major body cue I use to know I’m on the right track in my own pivots
✔️3 questions to explore to know when it’s right to pivot for YOU
🚀Is 2021 your year to pivot? Then this is a MUST listen!
🎤 To listen: search The Personal Stylist Podcast on Spotify.
PS - I’m sharing an invite to join my FREE 5 day challenge where I’ll take you inside the 5 Secrets to Becoming a Profitably Booked Stylist. The challenge starts Monday, 1/18 and you can reserve your seat NOW: https://theprofitablestylist.mykajabi.com/5-day-challenge-opt-in
Imagine this…
- You know what your definition of success is and it’s something that brings you fulfillment no matter what job you’re in
- You’re building a team so that you can start outsourcing tasks that aren’t in your zone of genius so you can do more of what you are great at
- You’ve been writing out all of your SOPs and creating templates to make your life easier and you’r client’s transformations better
- You stay in integrity with every move you make - feeling confident that it’s the right for you
- When something in your business doesn’t go how you wanted, you are able to take the lesson that was to be learned, tweak it, do it better next time - all without beating yourself up
- You’re creating gender-neutral materials for your clients and sourcing diverse images to showcase varying styles
- You’ve refined your signature process down to a T and work with only the best clients WHILE earning more than you did in 2 months combined with your a la carte services
- You meditate and journal, but also dive into therapy and understand that the inner work is never over and it can powerfully influence your life if left unexplored
- Your business is growing, you feel on fire, but you work 6-7 hours a day and take the weekends off
Congratulations - you’re The Profitable Stylist!
Hey! Did I catch you mid-scroll?
If so… you might identity with Identity #3 in our series!
ANY OF THIS SOUND FAMILIAR?
👸You’ve got a profile on ALL the social media places - Insta, Reels, Guides, Pinterest, Twitter, TikTok and hell - why not, SnapChat!
😴You’ll sleep when you’re dead because you’re on roll!
💨Right now you’re building your business so are you everywhere - let’s GO!
🙋♀️
If you said yes…. Then you may be the HUSTLE STYLIST.
🔑
And while that’s not all bad - you’re missing a KEY ingredient in the mindset game.
🎤In this week’s podcast, I’m sharing the 3️⃣ things I believe mindset REALLY means - and there’s not an affirmation, mantra, or journal entry in the mix.✨
Go give it a listen on Spotify and come back here to share what change you’re gonna make!👇
If you’re a new, struggling or stuck stylist you may be thinking the following:
😳I’m working way to hard for too little money
😩I feel like I’m pushing my clients to try new things
😖WHY can’t I just book a repeat client or someone who will go from a closet cleanse and book the next service??
☹️I have no idea how $300 closet clean-outs will EVER translate to a full time job
And if you’re thinking this….
That probably makes you THE OVERBOOKED STYLIST
And if you’re the overbooked stylist, you might be making ❌ the #1 mistake❌ I see new and aspiring (and yes, even stylists who have been around for awhile) doing.
It’s the #1 mistake I made in my own business. And it’s the mistake that when I fixed it, took me from making $300 on a closet cleanse to selling $1200, $1500, up to $2400 styling packages at one time (seriously).
🗣In this week’s podcast episode, I’m sharing the 🔑key that fixed this mistake for me and took me from my identity as an Overbooked Stylist to a Profitable Stylist.
Go give it a listen on Spotify and come back here to share what change you’re gonna make!👇
Do any of these ever sound like you….?
😫You’re stressed all the time and your business is chaotic.
🤯You’re struggling to keep up with the day to day tasks
😩You’re flying by the seat of your tailored trousers and there’s not a streamlined process in place...
WHICH MAKES YOU:
The Stressed and Struggling Stylist
BUT just because you may not have Pillar 3 of The Profitable Stylist Framework in your business (yet!) - that doesn’t mean you can’t ADD it 🎉 and change your trajectory TODAY (great news!)
🎤In today’s podcast, I’m revealing the 🔑KEY element that will help take you from a stressed and struggling stylist to a profitable stylist.
Go give it a listen on Spotify and come back here to share what change you’re gonna make!👇
✈️Is your business running on auto-pilot?
If you don't have systems to run your business, your business WILL run you. 💨
3 reasons to add MORE systems not less in your business:
- You will look professional
- They help you streamline
- You can use templates (for everything from emails you send all the time to your client deliverables)
In this week’s podcast episode, I’m revealing my system to using tech to put my business on auto-pilot AND Pillar 3 in The Profitable Stylist Framework.
The number one mistake I see stylists make when they are just starting out is to offer ALL THE THINGS.
I totally get WHY you'd do that - offering a la carte services is the most widely taught method out there.
But it's old, outdated, and when it comes to booking new clients, it's the WORST way to grow your styling biz!
If you’re ready for the new way and Pillar 2 in my Profitable Stylist Framework - have a listen to this week’s podcast episode.
(hint, it’s how I went from booking $300 closet clean outs to $2400 packages)
🗣 Search + listen on Spotify: The Personal Stylist Podcast
🧠Are you sick of talking about MINDSET yet?
In this week’s episode of The Personal Stylist Podcast, I’m breaking down the concept that while you NEED mindset in your business, it’s not all affirmations and mantras. In fact, it goes MUCH deeper than those things if you want to truly succeed.
🔑 In fact, I think it’s SO important that it’s Pillar 1 in my Profitable Stylist Framework.
When I talk about mindset, I’m not talking about affirmations, mantras, or the surface level mindset stuff that may come to mind. I’m really talking about 3 core areas that you will NEED to focus on as you embark on your entrepreneur journey:
1️⃣VISION
2️⃣IDENTITY
3️⃣SUCCESS
🎤Tune in to this short episode to see exactly how each go deeper than what you think and how THIS not affirmations is what makes up mindset.
There are 4 identities of Personal Stylists.
1️⃣The Overbooked Stylist
2️⃣The Hustle Stylist
3️⃣The Struggling and Stressed Stylist
4️⃣The Profitable Stylist
Wondering where you fall? 🗣 Search + listen on Spotify: The Personal Stylist Podcast to find out what each means and how to get to that coveted #4!
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation #theprofitablestylist #theprofitablepersonalstylist
🧐 Do you follow a framework for making your personal stylist business a success? If not, and you’re struggling, it might be time to get one!
I see so many stylists struggling in their business. They’ve tried ALL the things out there, bought courses, worked with coaches, but something just hasn’t clicked.
🔑In today’s podcast episode, I’m breaking down the 3 Pillars of The Profitable Stylist Framework that are the keys that I believe you need to go from overworked to profitably booked.
After you listen, let me know:
- Do you have 1, 2 or 3 of these pillars?
- Do you kinda have some of the pillars?
- Do you have NONE of the pillars?
- How can you see them making a difference in your business?
🗣 Search + listen on Spotify: The Personal Stylist Podcast
personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #theprofitablestylist #personalstylistcertification #personalstylisttrainig #personalstylisteducation #theprofitablestylistframework
Have you poured sweat and tears into your personal styling business? Most likely yes - and when business is that personal it’s HARD to stay curious. But that’s exactly what I want you to do if you want to be profitable and successful. On this week’s podcast episode, part 4 of our 4 part Success Series, we’re talking about how staying curious, testing new things, tweaking, and testing again is what builds the backbone of your personal styling business.
Search The Personal Stylist Podcast on Spotify or listen at: chicstripes.com/podcast
www.chicstripes.com/podcast/stay-curious
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Do you have shiny service / project syndrome?
In this week’s podcast, we’re talking about how Sticking With It (and avoiding shiny objects) will help you find success in your personal styling business!
www.chicstripes.com/podcast/stickwithit
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
In this week’s episode in our 4 part Success Series, we’re talking about how Standing for Something makes it SUPER clear to your unique clients that YOU are the stylist for them.
To put it in more business terms Standing for Something in this context of success means:
- Creating an ideal client
- Honing in on a super specific niche
- Creating a signature service
- Marketing it correctly
I go into details on EACH of these 4 in the podcast and get specific about how these help you Stand for Something AND find success.
Find it on Spotify or listen at: chicstripes.com/podcast
www.chicstripes.com/podcast/standforsomething
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Do you ever feel like you are competing with all the other stylists out there for clients, opportunities, or growth? If so, I’ve got good news for you. You’re NOT!
YOU get to write your own definition of success, so the only one you are competing with is YOU.
In this week’s episode of the Personal Stylist Podcast I’m sharing my own definition of success, 3 stories of stylists who got to rewrite their definition AND you’ll discover:
- How you’re your own barometer for success
- Why what everyone else is doing doesn’t matter at all
- How to choose which success values you want to measure
www.chicstripes.com/podcast/write-your-own-definition-of-success
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
A common question I get is: Do you need to be certified to be a personal stylist?
Guess what? NOPE.
BUT if you want to be a standout stylist, the master of your craft, and give your clients the best transformations, then, like anything else, ongoing education is CRITICAL.
This week’s episode of The Personal Stylist Podcast is breaking this down for ya and giving a few tips on credentials vs. not, how they might affect you, and what you might have to inject more of into your brand - no matter if you have a certification/education in styling or not!
https://www.chicstripes.com/podcast/do-i-need-to-be-certified-to-be-a-personal-stylist
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
The TWO BIGGEST mistakes I see personal stylists make when it comes to their service offerings are:
- They offer a LOT of service options + customization
- The client can choose any service they want
On this episode of The Personal Stylist Podcast, I’m sharing the laundry list of services I created when I first started, AND exactly WHY this seemingly customer service oriented to services creates the exact OPPOSITE of what you want - decision paralysis and fewer returning clients.
www.chicstripes.com/podcast/the-types-of-services-you-should-be-offering-as-a-personal-stylist
personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
What type of background do you need to be a personal stylist?
Hot take….
ANY BACKGROUND!
In today’s episode - I’m sharing why your background doesn’t matter as long as you have these TWO things.
www.chicstripes.com/podcast/what-type-of-background-do-you-need-to-be-a-personal-stylist
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
A personal stylist ISN’T just someone who clocks 40 hours a week. A personal stylist ISN’T just someone who provides a VIP full service experience. A personal stylist ISN’T just a person who has a virtual course.
The definition of a stylist is someone who empowers someone else through clothes. If you do that - want to do that - you’re a stylist.
Tune in to this week’s episode to hear more about the podcast name rebrand, a coaching call with a personal stylist, and how to get access to a fun bonus exercise that will help you curate your own definition of what being a stylist means!
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Do you want to use Insta to get more paying clients but you’re scared of being salesy? 🙋♀️ Here’s the thing. If you are using Instagram solely to make money, then you WILL come across as salesy and you’ll be that annoying person who’s always talking about their program this, their program that (anyone get those MLM messages? Mmmmm). 😵
If you want to actually get clients from Instagram, you’ll need to make these 3 shifts in how you create, share and show up on IG:
1️⃣GIVE MORE THAN YOU TAKE - For every 2 times you mention your paid offerings or services, you should have 8 times where you’ve offered value or a fun tip or training. This is also known as the 80/20 rule.
2️⃣ CULTIVATE COMMUNITY - Be a human! Use people’s names, greet them, share your daily routine and have a POV - your vibe attracts your tribe so shout yours loud and clear and build that community. THESE are the people that will buy from you, not those that don’t like you.
3️⃣SHOW YOUR WORK - Your Insta feed is for THEM not you. If you want clients, you GOTTA demonstrate what you do! The more you do this, the more you demonstrate that you’re a human, that you’re good at what you do, and that you’re worth hiring. That is selling yourself without even selling yourself. 🎉 How can you implement these 3 shifts today to start showing up and serving your clients? I promise you that when you give, interact, and show up, you’ll sell. 👇👇
https://www.chicstripes.com/podcast/3-social-media-strategies-for-serving
personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
https://www.chicstripes.com/podcast/3-strategies-to-plan-your-social-media-and-get-rid-of-overwhelm
Does creating Instagram content make you stressed AF?
😬😳
This week’s podcast gives you 3 strategies to make planning your social media content WAYYY easier!
🎤
After all - if you’ve introduced Social Media House Rules [podcast Episode 25], set up your own personal social media boundaries [podcast Episode 26], then you’re all about working smarter, not harder. And that’s exactly what these 3 tips do [TODAY’s podcast!
1️⃣CREATE THEMES for your social content and set days for when you want to schedule/post.
2️⃣PLAN MONTH-LONG TOPICS - I LOVE creating content around a theme, and then carrying that theme into a month’s worth of social media.
3️⃣TIMEBLOCK + CHUNK IT - Once you’ve got your themes and/or topic, it’s time to sit down for one day, 3-4 hours at a time (maybe more!) and plan your entire month at one time in one go.
🎤
Hit me with your best IG planning strategy itp!👇
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Ready to quit your Instagram addiction? This week’s podcast episode gives you 5 common tips to use as well as my PERSONAL social media boundaries that work like a charm. 🙋♀️
1️⃣USE A SCHEDULING TOOL - to automatically schedule your posts. This reduces the time spent on the actual app tenfold!
2️⃣ RESPOND TO MESSAGES ON YOUR LAPTOP! You’ll want to use what is less distracting for you here. I personally like using FB as it works a little better than through IG!
3️⃣USE (AND STICK TO!) SOCIAL MEDIA TIME LIMITS ON YOUR PHONE - I used to have an hour limit and that was just not enough for posting, engaging, and a little bit of catching up on accounts I wanted to see. Now, I have mine set to 2 hours and am working on increasing my integrity in sticking with that limit.
4️⃣CREATE A PERSONAL / OTHER ACCOUNT FULL OF INSPIRATION / EDUCATIONAL CONTENT - I have a personal, private account where I follow less than 200 accounts in interior design, food, spiritual or something else. These accounts NEVER inspire a sense of negative feeling - and if they start to, I delete. So often we don’t delete or unfollow on our business accounts for fear of what that person will think. Which leads me to….
5️⃣ UNFOLLOW AND MUTE - Guess what? This is YOUR account. If someone is mad that you unfollowed them, that’s truly something for them to deal with, not you. This is YOUR Instagram account! You literally get to do you! Tune in to this week’s podcast to find out MY personal rules around IG usage and the amazing results I’ve experienced in just 4 weeks of sticking to ‘em.
🙀
What social media rules do you apply to yourself to limit your exposure to the app? Do you use it like a tool, or a hobby?👇👇
https://www.chicstripes.com/podcast/how-to-implement-your-own-personal-boundaries
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Raise your hand if you’ve ever received an abrupt, DM from a complete stranger on Instagram that left you feeling a little… put out? You know the ones - no greeting, no introduction - just a demand?
In today’s podcast episode, I’m introducing a new-to-you concept called Social Boundaries or House Rules for your social media platforms. Tune in to find out the 3 things I’m asking my followers to do before they DM me and how you can implement this on your OWN page.
Ready to bring niceness back to the internet?
https://www.chicstripes.com/podcast/how-to-set-house-rules-for-your-social-media-accounts
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Any great personal stylist knows they need a styling KIT. But there are different types of kits depending on the job you’re doing or how you’re working with your clients, and you may not be sure exactly what needs to go into your PERSONAL styling kit.
So, let’s break down exactly what should be in your personal styling kit along with some extras. At the end of this episode I’ll link you to a free styling kit download that you can grab!
www.chicstripes.com/podcast/whats-in-your-styling-kit
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Are you into woo?
Ever done gratitude or affirmations?
In this week’s podcast episode, I’m turning up the heat and sharing 3 practices I do that aren’t quite the norm. Tune in to see how this impacts your business as a personal stylist.
www.chicstripes.com/podcast/healing-modalities-and-the-actual-woo-practices-i-do-regularly
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Are in-person styling services BACK?
As a lot of cities open back up again, there’s a very obvious longing for summers at the beach, patio drinks, shopping and well... The way things used to be.
And it’s easy and automatic to assume that OF COURSE everything and everyone will open up for in-person services and business again.
But the REAL question you should ask yourself is not how do I get back to in-person services, but how do I FEEL about in-person services?
Do you want to do them or not? There’s no right or wrong answer here but there are practical ways you can handle EITHER scenario for what you choose for your business - find out what they are in this week’s podcast episode!
https://www.chicstripes.com/podcast/is-in-person-styling-back
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
In this week’s episode I’m sharing 5 reasons why it’s okay to have a side hustle and still call yourself a stylist
https://www.chicstripes.com/podcast/why-its-okay-to-have-a-side-hustle-and-still-call-yourself-a-stylist
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Ever think that if you just quit your full time job you’d be able to blow up your side hustle? Yea well - I’ve got TWO reasons for you why that is NOT the case. In this week’s podcast, we’re talking about why having a full time job is the BEST time to start your styling business (or any business!).
https://www.chicstripes.com/podcast/why-having-a-full-time-job-is-the-best-way-to-start-your-styling-business
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Ready to win your epic mindset battle? This week’s episode gives you three 🔑 to take with you on this lifelong journey AND a downloadable workshop to get out of your head and into action.
Worksheet
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
If you want to be a successful personal stylist running your own business, then strengthening your mindset armor 💥DAILY is a REQUIREMENT. In this week’s podcast episode, we cover three practical things you can add to your morning routine.
They are:
1️⃣ Create a use a daily self-care checklist
2️⃣Write a future journaling
3️⃣Aborb allllll the knowledge
🎉Go listen to the full episode to see how I break these down AND hit up the show notes for a DOWNLOADABLE ✅Self-Care Checklist template!
https://drive.google.com/file/d/1kHC6QnfVyQSmlguD_xi3cVRNlOX5nLCx/view?usp=sharing
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Ready to stop letting fear, comparison or opinions pierce your mindset armor? On this week’s From Hobby to Full Time podcast, we’re tackling the Big 3 and how you can guard against them to cultivate a STRONG mindset. #personalstylist #podcast #mindfulmoments
#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #mindsetmoments #personalstylistcertification #personalstylisttrainig #personalstylisteducation
Are you equipped for the mindset battle? This week’s From Hobby to Full Time podcast for #personalstylists will give you 3 tips on things to do to sharpen your mindset sword.
Are a la carte services KILLING your personal styling business?
A la carte services services are the traditional way that styling schools teach students how to create and deliver services - what this looks like is that stylists will offer 4-6 (I’ve seen as many as 15!) services on their website for clients to choose from - and a client can choose to do 1 or 3 and start anywhere they want.
This was how I was taught and how I operated in my business - until I realized there had to be a better way.
Here’s why I hate a la carte services and why you should eliminate them from your biz ASAP:
➡️ They overwhelm the customer with too many options and no clear process or where to start.
➡️ They leave the client, and you, frustrated with a styling job that ends up half done.
➡️ They don’t set you up for repeat business - aka, more money.
➡️ They don’t allow you to attract the caliber of client you want to be working with.
So what should you do instead? Create something I call “client-centered services”!
Your action items:
1. Continue reading the FULL blog post here: www.chicstripes.com/podcast/why-a-la-carte-services-are-killing-your-personal-styling-business
2. Comment below with your current process - do you offer a la carte or package services? If you’re offering a la carte - how can you change that up?
If you created your own personal styling business, chances are you did it because you want to work for yourself, help create impact in people's lives, AND love the freedom and flexibility from own your own business.
BUT…. working for yourself can be a slippery slope and you may end up feeling like it’s more of a job you hate than the business you love.
On this week’s From Hobby to Full Time podcast for personal stylists, I’m giving you 4 tricks you can use TODAY to create a sustainable business that won’t let you burn out.
#personalstylist #virtualstylist #personalstylistcertification #personalstylisttrainig #thefoundersclub #beyondbizschool #wardrobestylist #personalstylisteducation
Question: would you give up Netflix or Instagram scrolling to create the business of your dreams?
In this week’s podcast, I talk about a line from Marie Forleo’s book that says: “Nothing changes if nothing changes. Be bold. Break your patterns. Step away from societal norms that suffocate your life.”
I deleted Instagram from my phone. I don’t own a TV and rarely watch screens (okay, yes, I do binge watch Lily Singh on YouTube, thank me later). Getting rid of these societal norms helps me cultivate the mindset I need to succeed.
How far will you go?
www.chicstripes.com/podcast/are-you-ready-to-do-what-it-takes
No doubt you’re in full on #workfromhome status, so let’s talk about how to pivot your personal styling business during a crisis.
Yes, it can be done.
Yes, it takes adjusting your marketing, messaging, and maybe event services.
And no, it doesn’t have to mean discounts.
Tune in for 4 ways to pivot.
https://www.chicstripes.com/podcast/how-to-pivot-your-personal-styling-business-during-a-crisis
#personalstylist #virtualstylist #personalstylistcertification #personalstylisttrainig #thefoundersclub #beyondbizschool #wardrobestylist #personalstylisteducation
All of March we’re taking a deep dive into the four cornerstone believes you need to be a successful entrepreneur and take your personal stylisting business to the next level.
In this week’s episode, we’re talking about embracing the PATIENT mindset and three tips on how to get there if you aren’t.
All of March we’re taking a deep dive into the four cornerstone believes you need to be a successful entrepreneur and take your personal styling business to the next level.
In this week’s episode, we’re talking about embracing the GROWTH mindset and how to change yours when you feel stuck.
All of March we’re taking a deep dive into the four cornerstone believes you need to be a successful entrepreneur and take your personal styling business to the next level.
In this week’s episode, we’re talking about embracing FAILURE, I’m telling you three stories of when I’ve failed in my business, and tips on how to turn failing into learning.
https://www.chicstripes.com/podcast/embracing-the-failure-mindset-to-succeed-as-a-entrepreneur
Stylists - you probably want to make more money right? That’s why you’re marketing, on social media and going to networking events. Well, I’ve got news. There are only 3 ways to make more dough and they are:
- Raise your prices - yep, I said it
- Grow your team
- Go online
No answer is wrong - they all have pros and cons!
Which will you do?
Find out more in this week’s podcast on From Hobby to Full Time.
https://www.chicstripes.com/podcast/the-only-3-ways-to-make-more-money-as-a-personal-stylist
Want to be a personal stylist? You better be good at more than just shopping. Find out the 3 skills you need to be a stylist on this week’s podcast: From Hobby to Full Time. https://www.chicstripes.com/podcast/3-things-that-do-not-make-you-a-good-personal-stylist
So, you wanna become a personal stylist? Join us on this three part series as we break down what it’s REALLY like to run a business, things they don’t tell you, and what you’ll need to do to succeed.
https://www.chicstripes.com/podcast/the-3-things-they-dont-tell-you-about-being-a-personal-stylist-and-running-a-business
***Oh there ain't no rest for the wicked
Money don't grow on trees
I got bills to pay, I got mouths to feed
There ain't nothing in this world for free*- Cage the Elephant
My sister submitted the question: How do I make money grow on trees?
And I actually laughed out loud - a little because it’s just funny, but also because hey - wouldn’t it be nice?
We know money doesn’t grow on trees (literally and realistically, it just doesn’t) but the phrase is imbedded into our psyches. Take the Cage the Elephant quote - I saw them at Red Rocks in Colorado and while I didn’t know any other lyric, I knew and belted this one.
It’s an ingrained belief in so many of us - as it is with a lot of our money stories.
We say and think it without thinking. And yet, if you follow any sort of manifestation, law of attract readings, books or podcasts, there’s something to being able to attract money and it starts with base beliefs (and of course action, consistency, etc.).
From my own experience, I can best sum it up this idea like this: I known unshakably that the Universe (spirit, God), has my back and things always work out for me. I am eternally and alway grateful for my present moment. I’m clear on my desires and I have no attachment to my timeline, the specifics or how I’ll get there.
This will NOT drop $1,000,000 into my lap, but it sets the framework for cultivating strong beliefs and an abundance mindset. It can be tricky and it sounds NUTS, especially if you come from a background where money is limited, you have to work super hard to get it, and you’re always only scraping by.
I used to have extreme panic attacks around money. I would cry at unexpected bills because I feared I’d be throw into poverty, not be able to pay things, and never get what I wanted. In a coaching program with Jim Fortin, he asked the question: Have you ever lacked or has the situation you feared ever come into play? It stopped me in my tracks. Because I have spent MONTHS crying and worrying about money. And no, none of what I’ve feared has ever come into play. I know that I am fortunate and extremely blessed, but I’ve always been able to pay bills, my lights have never been cut off, and I can buy organic at the grocery store. But what struck me here was how much wasted energy I put on worrying about money - when those worries never came to fruition.
I made the decision then that I would work to change my mindset around money. That coaching program basin 2017. It’s now 2020 so this decision has taken me about 3 years to really, truly feel, live and believe.
https://www.chicstripes.com/podcast/make-it-magic-how-to-money-grow-on-trees
Welcome back to this three part series on MONEY. If you haven’t already listened to Episode 1, go do it. We get really real, and really practical. Down to talking about budgets, debt, and prioritizing spending with real life examples AND a downloadable money tracking spreadsheet.
I firmly believe that normalizing money is the key to overcoming your triggers, shame, and guilt around money.
And if you’re about to say you ain’t got no problems with money then 1) let me congratulate you and 2) let’s stop lying.
WE ALL HAVE MONEY ISSUES. Whether we realize it or not. It took me a LOT of years to recognize the debilitating fear I had around money, the stories I was telling myself about it, and the beliefs I took on without even realizing it.
So let's talk about MY triggers, shame and guilt around money shall we? I mentioned this a little in Episode 1 and promised we’d get back to it. In my family we were raised to save - always spend cash, never have debt, God forbid you lease a car, work hard and make your own money.
Let’s be clear - these things are not BAD. They can be good, sound, financial advice, BUT they can create money roadblock hurdles and form the basis for triggers that you may face later in life - that is, unless you’re a wise listener who knows that you’re ready to start making changes to your money stories and getting rid of that shame and guilt.
https://www.chicstripes.com/podcast/triggers-shame-and-guilt
#TheMoneyDiaries - a three part series about your money
I am endlessly fascinated by the inner workings of people’s lives: how they decorate their homes, what they drive, where they get their clothes, how they eat, and, obviously, how they deal with their money.
For some reason, we very much treat money and financial conversations like they are a big fucking secret and no one should talk about it.
In a way, I see this like alcohol consumption in the US vs. abroad. In the US, we forbid people from drinking until 21. There’s a huge taboo on it and so it’s no wonder that kids binge drink when they get to college (if not before), use alcohol to cope, and create other unhealthy relationships. Abroad, the approach to alcohol is just like any other drink - it’s around, it’s not taboo, and there are lower rates of dangerous alcohol use than in the US.
Talking about money - and getting super practical with it - is the number one way to reduce your anxiety around money and start making more of it - whether you are working on this from a personal and/or business side.
In this three part series on money, I’ll start there: getting practical, real life, and tangible.
I’ll answer a few questions on my thoughts on budgets, prioritizing expenses, and tackling debt. I’ll let you in on how I set up my own accounts, give you a downloadable, personal money tracking spreadsheet, and share real life examples of how I deal with my money.
DISCLAIMER TO END ALL DISCLAIMERS! This isn’t financial advice. I’m in no way qualified to give it, but I do have stories and experiences that may be helpful to you.
Let’s start with budgets - everyone’s FAVORITE topic. I was raised to SAVE money, to always spend cash, and never have debt (this will come into play in Episode 2: Triggers, Shame, and Guilt). My mom used the “envelope system” which basically means any time you get cash or money, you portion out what you want to go where. As kids we had a system: 10% savings, 10% charity (in our case then: church tithe), and 10% to something else (car).
https://www.chicstripes.com/podcast/getting-practical-with-your-money