The Course Creator Show

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I was about to title this episode "How I'm Actually Feeling About AI Right Now", because honestly? It's not all sunshine and robots over here.

Look, you know me. I'm the AI girl. I teach it, I use it, I've built entire systems around it. But lately? Some stuff happening in the AI space is giving me the ick. And in some cases, I'm like... have we completely lost the plot?

I'm still team AI—don't get me wrong. This tech has changed everything for entrepreneurs. It's opened up massive opportunities, saved me countless hours, helped me tighten up systems, create better content, and run a stronger company. But here's the thing: not everything coming out of this so-called "AI revolution" is smart. Not all of it is going to grow your business in the right way.

So I'm flipping the mic on and getting real about a couple things that aren't sitting right with me. And honestly? I think you might agree.

We're building personal brand businesses in this weird new AI-saturated world, and we need to be smart about it. Because your edge isn't in how many automations you have—your edge is YOU. Your stories, your opinions, your energy. That's what can't be replicated, even by a really good AI twin.

What You'll Learn:

Why AI twins and digital clones are giving me major ick (and why they might be killing your personal brand instead of building it)
The problem with AI-generated podcasts and why they'll make your audience tune out fast
How to use AI to amplify yourself without replacing the human connection your audience craves
Why you don't need to keep up with every single AI development (and how it's actually holding you back)
The one thing that will always be your competitive edge as a personal brand entrepreneur
How to zig when everyone else zags—and why "ugly content" might be your secret weapon
My challenge to you: how to lean MORE into being human in your business, not less

Resources Mentioned:

The Personality Manifesto (FREE): https://gemmabonhamcarter.com/personality

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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What if you could run a scrappy Black Friday promo and walk away with $15,000 in sales?

That's exactly what Sam Adler did, and she's here to spill all the details.

Sam is a classically trained pastry chef turned award-winning food photographer and stylist. Her vibrant style and smart strategy have landed her features in Cosmopolitan and Taste of Home, and she's built a thriving education business teaching fellow food creatives how to do what she does. But last Black Friday, she tried something new: she ran her first-ever "5 Days of Deals" promotion using my Black Friday in a Box strategy, and the results were incredible.

In this episode, Sam and I dive into her journey from custom cake shop owner to food blogger to full-time photographer and educator. She walks us through exactly how she structured her Black Friday week, what offers she sold (from $24 guides to her $2,850 mastermind), and what surprised her most about the results. We also talk about why she's changing things up for this year's Black Friday and what she learned from testing new offers during the sale.

If you've ever wondered whether the Black Friday in a Box strategy works for businesses outside of traditional course creation, or if you're curious about how to structure a multi-day promotion with offers at different price points, this episode is for you.

What You'll Learn:

How Sam transitioned from pastry chef to food photographer to online educator
The exact breakdown of Sam's five Black Friday offers and how much each one made
Why her $24 restaurant photography guide ended up being one of her best sellers
What happened when she tested a brand-new $697 offer on Thanksgiving (spoiler: no one bought it, and that's okay!)
How she filled half of her $2,850 mastermind spots without doing any sales calls
The power of testing new offers during Black Friday to gather valuable data
What Sam is changing for her Black Friday strategy this year
Why following the Black Friday in a Box strategy to a T made all the difference

Resources Mentioned in This Episode:

Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
Sam's Food Blog: https://frostingandfettuccine.com/
Sam's Creative Business: https://samadlercreative.com/

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion.

In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos.

We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,000 the following year using my Black Friday in a Box strategy. She's pulling back the curtain on exactly how she structures her promotions, why her done-for-you service sells out twice a year, and how she's built a business model that allows her to barely touch social media while still growing her email list and revenue consistently.

This conversation is packed with strategy gold, including why Megan limits her high-ticket one-to-one offers to just two sale periods per year, how she's made certain products available ONLY during Black Friday (talk about built-in urgency!), and why 95% of her done-for-you clients are people who already bought her course but decided they'd rather just have her do it.

What you'll learn:

How Megan went from $7K to $51K in Black Friday sales by implementing a strategic promotion plan
The exact structure of her 5-day Black Friday sale and why limiting availability creates massive demand
Why her done-for-you service clients are almost always previous course buyers (and what that means for YOUR business model)
How she runs a summer sale using the same Black Friday strategy for an additional revenue boost
Her approach to making certain products available ONLY during promotional periods to drive urgency
Why lead generation ads are her "cost of doing business" and how she thinks about ROI differently
The truth about her email marketing strategy (spoiler: it's not perfect, and that's okay)
How she's structured pricing for her done-for-you service to avoid awkward money conversations

Resources Mentioned in this episode:

Black Friday in a Box:https://gemmabonhamcarter.com/black-friday
The Photo Project:https://thephotoproject.co/
Megan O'Hare on Instagram: https://www.instagram.com/oharephotos/

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world.

My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING.

We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestly seemed ambitious when she set it.

What I love most about Stephanie's approach is that she didn't just follow my strategy blindly - she adapted it, tested it, and made it work for her business. She ran five days of deals, used strategic upsells, and even threw in some warm audience Facebook ads that generated a 13.4x return on ad spend.

This isn't just about the numbers though. Stephanie breaks down exactly what worked, what didn't, and what she's changing for next year. She's sharing the behind-the-scenes reality of running a successful Black Friday campaign, including the 500 people who unsubscribed (and why she's totally fine with that).

Grab Black Friday in a Box while it’s on SALE: https://gemmabonhamcarter.com/black-friday

What you'll learn:

The exact 5-day deal structure that generated over $20K in sales
How strategic upsells and order bumps added $4,100 to her revenue
Why running ads to warm audiences only resulted in 13.4x return on ad spend
The specific email timing strategy that worked (and what didn't)
Her biggest mistakes and what she's doing differently in 2025
The email subject lines that got the highest open rates during Black Friday week
How she prepared her audience weeks in advance with a Black Friday catalog
The backend technical issues you need to avoid when running daily deals

Resources Mentioned in this Episode:

Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
Stephanie's breakdown and free Black Friday debrief document here: https://www.youtube.com/watch?v=OgJSgXeShB4

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story—this is me pulling back the curtain on the exact Black Friday strategy that's been game-changing for my business and hundreds of my students.

I'm spilling all the tea on my 5 Days of Deals method that I literally invented back in 2019 when I was desperately trying to figure out how to make Black Friday work for course creators. Back then, I had exactly two products and was in the middle of pivoting my entire business. Fast forward to last month, and this same strategy brought in $158,584 in revenue with 246 buyers.

But here's what makes me proud—this method I created out of desperation is now being used by big names across the industry. Ellen Yin, Dallas Travers, and countless others have adopted my 5 Days of Deals approach. The problem? Most people are copying the surface-level stuff without understanding the real psychology behind why it works.

In this episode, I'm breaking down the complete strategy—from my humble $8K beginnings to last year’s $158K success. I'll walk you through each day of my recent campaign, share what my students are doing with lists as small as 800 subscribers, and explain why this isn't just about the sales you make that week.

What you'll learn:

The exact breakdown of my $158K Black Friday campaign (day by day, offer by offer)
Why I created the 5 Days of Deals method and how it became industry standard
The three key elements most people miss that make or break these campaigns
Real case studies from students who've made $10K-$100K with small email lists
Why audience priming matters more than audience size
How strategic email sequencing drove 50% of sales in the final 6 hours each day
Why Black Friday is really about validation, momentum, and list-building (not just sales)
The psychology behind urgency and exclusivity that makes this strategy work

GET BLACK FRIDAY IN A BOX: https://gemmabonhamcarter.com/black-friday

BLACK FRIDAY CASE STUDY: HOW I MADE $158K IN 2024 (FREE): https://gemmabonhamcarter.com/casestudy

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Her AI Era Summit: Empowering Women in AI with Kinsey and Joyce

The stats are in: men are twice as likely to use AI tools than women. And that's a problem. Not just because AI can boost productivity by 40% (hello, gender income gap!), but because AI tools are literally being trained by the people using them. If more men are using AI than women, guess whose perspective is shaping the future?

That's exactly why Kinsey from Feel Good Social and Joyce from Only Boldly decided to shake things up and create Her AI Era Summit – a five-day virtual event designed specifically for women entrepreneurs ready to step into their AI power.

I had the best time chatting with these two brilliant women about why women need their own seat at the AI table (spoiler: we're not just taking a seat, we're building our own table), how the "bros with Lambos" are infiltrating AI education, and why women who are already carrying the load at work and home deserve the leg up that AI can provide.

We dive deep into the guilt women feel around using AI tools – because heaven forbid we make our lives easier – and why that needs to stop immediately. We also get into some fun lightning rounds about AI headshots, voice cloning, and the AI tasks that still feel like pure magic.

If you've been on the fence about embracing AI in your business, this conversation will give you the push (and permission) you need to dive in.

Make sure you snag your ticket to the summit, Her AI Era happening Oct 13-19: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/

Resources Mentioned in this Episode:

Her AI Era Summit: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/
Only Boldly (Joyce): https://onlyboldly.com
Authentic AI for Entrepreneurs (Kinsey): https://feelgoodsocial.com
ChatGPT: https://openai.com/chatgpt
Midjourney: https://midjourney.com
Make: https://make.com
Descript: https://descript.com
Perplexity: https://perplexity.ai

Your Next Steps:

Get Your Summit Ticket: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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What if I told you that you could make $131,522 in two months while mostly offline? That's exactly what happened during my summer "ghost mode," and I'm spilling all the details on how I pulled it off.

This summer was supposed to be my full unplug season. We're talking lake swims, cottage mornings, road trips through Ontario and New York State, and honestly having no clue what day it was half the time. I posted two Instagram photo dumps total, did zero launches, and stayed off the content hamster wheel completely.

But here's the plot twist: my business didn't just survive without me—it thrived. We brought in over $131K in July and August alone, did 490 sales with a mix of new and returning customers, and everything ran like clockwork. So if you've ever wondered what it actually looks like to take real time off AND keep the money flowing, this episode breaks down exactly how I did it.

I'm getting into the nitty-gritty of the systems that made this possible, why paid ads aren't optional if you want consistent revenue (yeah, I said it), and the few CEO-level projects I did tackle during my "off" time. Plus, I'm sharing what this means for you and how to build a business that doesn't fall apart the moment you step away from your laptop.

What You'll Learn:

How I generated $131,522 in revenue during July and August while mostly offline
Why paid ads are the real engine behind "sales on autopilot" (and the exact numbers behind my summer ad spend)
The power of stacked payments and recurring revenue for financial stability
The difference between day-to-day chaos work and strategic CEO-level projects
How to build infrastructure that lets you actually take time off without everything falling apart
What systems you need to stop being the bottleneck in your own business
The mindset shift from "keeping up" to building leverage

Your Next Steps:

AI Dream Team, Start Here: https://gemmabonhamcarter.com/aiworkshop
Two-Hour Brand Book: https://gemmabonhamcarter.com/brand
Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong.

They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it.

Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing to do with desperate discounts.

I'm sitting down with Mara and Becca, two-thirds of the powerhouse trio behind the upcoming Black Friday Summit (along with their co-host Dolly). Mara has run over 100 Black Friday campaigns since 2018—yes, you read that right.

We're spilling ALL the tea today. From the JCPenney catalog strategy that generated massive buzz to why trying to beat the crowd by running your sale early might actually backfire, this conversation is packed with the kind of behind-the-scenes insights that separate the pros from the amateurs.

If you've been sitting on the fence about Black Friday because you think your business is "too small" or your audience "won't go for it," we're about to bust those myths wide open. Spoiler alert: There's no business too small for Black Friday, and yes, even if you only have 15 people on your email list, it can still be worth your time.

What You'll Learn:

Why novelty is the secret sauce that makes Black Friday campaigns absolutely crush it
The "January implementation" strategy that's changing the game for course creators in 2025
How to prep for Black Friday without becoming a stressed-out mess by Thanksgiving
Why shorter sales pages are the move right now (and when a Google Doc might actually be genius)
The biggest myths about Black Friday that are keeping you from cashing in
Real numbers and results from campaigns that generated six figures
How service providers can absolutely nail Black Friday sales (yes, even photographers and designers!)
The exact timeline you need to prep without losing your mind

Resources Mentioned:

Mara, Bekah, and Dolly’s Black Friday Summit (August 26-28):http://gemmabonhamcarter.com/blackfridaysummit
Gemma’s Black Friday in a Box program: https://gemmabonhamcarter.com/blackfriday
Mara: marakucirek.com
Bekah: rebekahreadcreative.com
Dolly: dollydelongphotography.com/

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same.

I had this brilliant idea to squeeze in a "CEO check-in week" mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swimsuit is like asking your laptop to function underwater. My brain is straight-up buffering, and honestly, opening my inbox feels like a personal attack.

But here's the plot twist—while I'm over here feeling like I can barely string together a coherent email, my business just casually dropped over $74K in revenue this month. No launches, no campaigns, barely a whisper on social media. Just my evergreen systems doing their thing in the background like the absolute queens they are.

This episode is part vent session, part pep talk, and all about why building those automated systems early in your business is the smartest thing you'll ever do. I'm pulling back the curtain on three massive behind-the-scenes projects I'm tackling right now (website overhaul, email platform migration, and landing page cleanup), plus sharing why I'm never doing a mid-summer work check-in again.

If you're feeling meh about productivity right now, this one's for you. Sometimes the best thing you can do for your business is give yourself permission to rest and let your systems carry the load.

What You'll Learn:

Why mid-summer productivity breaks might be sabotaging your flow (and what to do instead)
The exact revenue my evergreen funnels generated during my low-energy month
Three major behind-the-scenes projects happening in my business right now
How to build systems that support you when your creativity is playing hide-and-seek
Three practical steps to automate your business (that you can tackle when your brain comes back online)
Why beating yourself up about summer slumps only makes things worse

Resources Mentioned in this Episode:

Tonic Website Themes: https://tonicsiteshop.com/
Rebel and RISE (Katie's ShowIt services): https://rebelandrise.co
Kit Email Marketing:https://gemmabonhamcarter.com/kit

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy.

I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and coaches launching podcasts without a clear purpose—just copying what they see others doing and wondering why it's not converting into sales.

This episode isn't just about podcast formats; it's about getting crystal clear on your actual goals and building a strategy that serves YOUR vision, not someone else's. Whether you're planning your first episode or six months deep wondering why nothing's happening, this one's for you.

I'm breaking down the real advantages and pitfalls of interview versus solo episodes, when each format makes sense, and why most course creators should be anchoring their shows in solo content if they want to see serious business growth. Plus, I'm sharing the pattern I see over and over again that's killing conversion potential.

What You'll Learn:

Why interview episodes might be sabotaging your sales (even if they feel easier)
The advantages of solo episodes for building your personal brand and authority
When interviews actually make sense for your business goals
How to strategically mix both formats without losing focus
The core principle you need to apply everywhere in your business, not just podcasting
Specific questions to ask yourself to align your strategy with your actual goals

Your Next Steps:

Watch my new AI workshop to learn how I built a custom set of AI Assistants to help me run my business: https://www.gemmabonhamcarter.com/aiworkshop
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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What if I told you that my biggest revenue day ever happened from a random guest bedroom in France with terrible lighting and zero Instagram-worthy vibes?

Today I'm spilling the tea on how I went from being a complete webinar disaster to hosting my most successful one ever—and it had nothing to do with better tech or a prettier backdrop. It was all about getting my shit together before I even logged on.

If you've ever felt like you're about to throw up before a big presentation, or maybe you've even sabotaged yourself by spiraling into self-doubt right before something important, this episode is going to give you the exact playbook I used to flip the script on those feelings. Because spoiler alert: I've had those feelings too.

I'm taking you full behind-the-scenes on my journey from my very first webinar disaster in a Florida rental closet (yes, really) to hosting 2,000 people and having our biggest dollar day in business history. The secret wasn't perfect conditions—it was showing up as my best self regardless of the chaos around me.

What You'll Learn:

The 7-step confidence toolkit I use before any big business moment
How to prep your mindset days in advance (not just your slides)
Why I stay the hell off social media on webinar day
The power of "writing from the future" to program your brain for success
How movement and fresh air literally change your brain chemistry
Why dressing like you're closing a million-dollar deal matters (even if only your top half is on camera)
The 15-minute dance party ritual that gets me into peak performance mode
How to visualize success in specific, measurable detail
How to adapt these strategies for podcast interviews, sales calls, going live, and more

Resources Mentioned:

AI Workshop: https://gemmabonhamcarter.com/aiworkshop
Gamma (slide creation tool): https://gamma.app

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com

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Everyone's obsessing over the "secrets" to hitting seven figures, but what if I told you the real secret isn't sexy at all? It's not some magic strategy or overnight hack—it's pure, unglamorous reps.

After building my own sustainable seven-figure busines, I'm here to spill the tea on what it actually takes. Spoiler alert: it's not what the Instagram gurus are selling you.

In this episode, I'm sharing three truths about my journey to seven figures that might sting a little but will totally shift how you think about building your business. From living off my husband's income in the early days to blogging for six years before launching my first course, these aren't the highlight reel moments—they're the real, behind-the-scenes grind that nobody talks about.

If you're tired of chasing shortcuts and ready to embrace the process that actually works, this one's for you. Let's talk about what it really takes to build something that lasts.

What You'll Learn:

Why we lived off my husband's income during my first few years in business
The unglamorous truth about blogging for six years before launching my first course
Why I've never had a viral post and why that's actually been my superpower
The difference between people who build sustainable businesses vs. those who flame out
How to accelerate your journey without skipping the essential reps
Why consistency beats intensity every single time
The mindset shift that will change how you approach your business forever

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Get 2 months of Senja.io for only $1! Go to http://gemmabonhamcarter.com/senja and use code GEMMA at checkout.

If your "happy clients" folder is a hot mess and finding a decent testimonial feels like a full-time job, this episode is for you. I'm spilling the tea on the tool that completely transformed how I collect, manage, and actually use testimonials. Spoiler: it’s not another Google Form.

I’ll walk you through how this one sneaky system helped us clean up the chaos and 4x our testimonial collection rate—plus, I’ll show you how it’s actually improving conversions on sales pages without any extra work. If you’re ready to stop leaving money on the table (and wasting hours chasing down that one DM you vaguely remember), hit play.

What you’ll learn:

Why testimonials are NOT a “nice to have” (they’re a necessity)
How we 4x’d testimonial submissions with one simple feature
The exact tool I use to manage all our testimonials (and why it’s worth every penny)
Ways to dynamically showcase testimonials without touching your sales page again
The AI feature inside this tool that literally writes your copy for you

Mentioned Resources:

Senja: https://www.gemmabonhamcarter.com/senja
Let’s Work Together: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Looking for a fresh take on launching that doesn't require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what she calls an "antisocial launch," and the results are mind-blowing.

I'm sitting down with Holly, a business strategist and podcasting pro who helps entrepreneurs build full-time income on part-time hours. She just wrapped up her eighth launch of Antisocial School using a combination that sounds almost too good to be true: a private podcast series, custom AI bots, and zero dependency on social media. The kicker? She sold out all 15 spots at $2,500 each, with most people buying in the first 24 hours.

Holly's approach came out of necessity during the pandemic when she was juggling twin kindergarteners, a corporate job, and couldn't post on social media due to her executive role. What started as a workaround became a repeatable, scalable system that's now generated consistent sellouts across eight launches over three years.

In this episode, Holly breaks down exactly how she combines a five-episode private podcast (10 minutes each!) with a live workshop, AI bots that actually help students implement faster, and strategic email segmentation to create launch experiences that feel both automated and deeply personal. We're talking about the tech stack, the timeline, what worked, what didn't, and why this approach might be perfect for busy entrepreneurs who want results without the social media hamster wheel.

What you'll learn:

How Holly's "antisocial launch" strategy sells out 15 spots at $2,500 without heavy social media dependency
The exact structure of her private podcast funnel that hasn't changed in three years but keeps delivering results
Why she added custom AI bots to each module and how they transformed student preparation and call quality
The 8-week timeline breakdown from prelaunch to cart close (and why this one was longer than usual)
How strategic email segmentation during launch can boost conversions
The perfect tech stack for private podcasts, AI integration, and course delivery
Why prelaunch is everything and how to create congruent lead magnets that actually convert
What happens when someone steals your content mid-launch (and how to push through anyway)

Resources Mentioned in this Episode:

Ditch the Social Drama private podcast: https://hollymariehaynes.com/social
Hello Audio (private podcast platform): https://gemmabonhamcarter.com/helloaudio
Kajabi (course platform)
ChatGPT (for custom AI bots)
ConvertKit (email marketing)
The Pattern app (birth chart/human design tool)

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Picture this: it's June, the sun is calling your name, and all you want to do is sit poolside with an iced coffee without thinking about your inbox, Slack messages, or the dreaded social media algorithm. You tell yourself, "This summer I'm going to take a real break. I deserve it. I need it."

But then the panic hits. What if my audience forgets about me? What if my sales dry up? What if everything crumbles while I'm lounging at the cottage with no wifi?

I've been there, and I get it. Every year I set the intention to take time off, and most years I have to fight those mental gymnastics trying to convince myself it's okay to step away. But here's the thing – you can absolutely take time off, unplug, slow down, AND your business can still thrive. You just need to plan for it.

In this episode, I'm spilling the tea on exactly what I do in my business every summer to create space, stay visible, and keep the money flowing while traveling, resting, and living life at a slower pace. Whether you're running a course business, coaching practice, or done-for-you services, there are strategies here that will make your summer feel like the breath of fresh air it's meant to be – not a financial meltdown.

What You'll Learn:

How to automate money-making with payment plans and mini funnels that work while you're off the grid
The "passive visibility" strategy using low-cost ads and smart content batching
Why affiliate campaigns are perfect for summer income (with zero delivery required)
CEO-level reflection prompts that lead to breakthrough business insights
How to batch an entire summer's worth of content using AI tools
The mindset shift that lets you step away guilt-free without your business collapsing
Why summer is actually the perfect time to run ads (hint: they're cheaper!)

Resources Mentioned:

Senja.io: https://gemmabonhamcarter.com/senja
Thrivecart: https://gemmabonhamcarter.com/thrivecart
ConvertKit: https://gemmabonhamcarter.com/convertkit
ManyChat: https://gemmabonhamcarter.com/manychat

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What if I told you there's ONE thing that could make the difference between being a replaceable vendor and becoming an irreplaceable strategic partner for your clients? As a service provider, you're probably already doing amazing work, but if you're missing this crucial element, you might be at risk of getting cut when budgets tighten.

In this episode, I'm going off script from my usual marketing and course creation advice to speak directly to service providers. Drawing from my extensive experience as the CEO on the other side of your invoices, I'm sharing the secret ingredient that will make clients keep you around for the long haul: demonstrated value.

Here's the harsh truth – doing good work and being nice to work with isn't enough anymore, especially in an age where AI can handle many tasks. What makes you truly irreplaceable is showing the strategic impact of your work and tying it directly to your client's bottom line. I'll walk you through exactly how to create simple, effective reports that showcase your value in a way that makes CEOs think, "I can't live without them!"

What you'll learn:

The key difference between service providers who get kept versus those who get cut
Why "ticking the box" and delivering on time isn't enough anymore
How to identify and report on growth metrics that CEOs actually care about
Practical examples for different service types (email marketers, social media managers, customer support)
A step-by-step approach to creating simple, powerful monthly value reports
Why becoming a strategic partner (not just a vendor) is your ultimate goal

Your Next Steps:

Get our best-seller, The 2-Hour Brand Book: https://gemmabonhamcarter.com/brand
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Trying to DIY your way through AI isn't showing grit—it's wasting precious time and opportunity. And I say this as someone who LOVES to figure things out myself!

I'm seeing too many capable founders (especially women) stalling out because they're stuck in what I call "prompt purgatory"—constantly collecting AI resources but rarely implementing them.

What if the shortcut isn't cheating? What if it's actually the smart CEO move that you're avoiding? While you're saving that fifth tutorial to watch "later," someone else has already launched their product or tripled their output with AI doing the heavy lifting. That's the new reality.

I'll share how my own business transformation began when I took a shortcut by investing in a Pinterest course years ago—a decision that collapsed my learning curve from years into weeks and became the foundation for everything I've built since.

What you'll learn:

Why "shortcutting" with AI is about collapsing timelines, not cutting corners
The hidden costs of DIYing your way through AI (time, energy, missed opportunities)
How to shift from "scrappy founder" to "smart CEO" mindset
What AI mastery in 2025 actually unlocks (building funnels in a weekend, tripling content output)
Why the entrepreneurs who thrive this year won't be the ones who "kinda know" AI

Resources Mentioned:

AI Unlocked Summit: https://gemmabonhamcarter.com/ai-unlocked (May 27-29, 2025)

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Today’s episode is a special one—I’m flipping the mic and bringing you the convo from when I was a guest on The Yay for Business Podcast with my internet BFF, Courtney Chaal.

We’re diving deep into all things AI—specifically, how it can actually help you run a smarter, faster, and more FUN business. From hiring a VA to meal planning, building a podcast assistant to launching a brand-new funnel in a weekend—we’re not holding back on the real, tactical stuff.

If you've been tiptoeing around AI or stuck in ChatGPT small talk, this episode will get you fired up to build your own AI dream team and finally get those projects off your dusty to-do list.

Here’s what we get into:

Why I started using AI (and how a hotel room scroll sesh changed everything)
Real-world use cases from my students inside AI Dream Team
Creating a “future you” AI mentor (yes, it’s as cool as it sounds)
How to use AI to hire faster, tidy your house, write better emails, and meal plan like a queen
Behind-the-scenes of my AI Unlocked Summit and what you’ll lear
What a business looks like when your AI assistants run the backend

Mentioned Resources:

AI Dream Team: https://www.gemmabonhamcarter.com/programs
AI Unlocked Summit: https://aiunlocked.co/
Booked in 5 Days Challenge by Courtney: https://courtneychaal.com
AI Future You GPT from Courtney’s talk at AI Unlocked

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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AI has officially had its glow up moment, and if you're still tossing spaghetti prompts at ChatGPT, you're missing out.

In this episode, I’m unpacking the shift in how savvy entrepreneurs are using AI to streamline everything—from launches to customer service—and how you can too. I’m also giving the scoop on what’s coming with AI Unlocked 2025 (spoiler alert: founder firesides, next-level workflows, and way more than just flashy tech demos).

If you’re ready to collapse time and multiply your results, this episode is your official wake-up call.

Let’s roll the tape.

Mentioned Resources:

AI Unlocked Summit (FREE ticket): https://gemmabonhamcarter.com/ai-unlocked

Your Next Steps:

Get our best-seller, The 2-Hour Brand Book: https://gemmabonhamcarter.com/brand
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Want to know the secret behind getting more visibility opportunities that actually convert? It all comes down to understanding personality types - and my guest Linda Sidhu is spilling all the tea about how to leverage this in your business.

Linda is a quiz funnel expert turned community builder who has mastered the art of creating meaningful business connections. After a life-changing health scare, she completely transformed her approach to business partnerships and community building, leading to the creation of her highly successful MixerMind program.

In this episode, we're diving deep into how understanding personality types (based on the DISC assessment) can help you create more effective partnerships and visibility opportunities. Linda breaks down the four key personality types and shares exactly how to approach each one for maximum success. Plus, she reveals her journey from pharmaceutical sales to online business owner, and how a serious health challenge completely transformed her perspective on business relationships.

What you'll learn:
- Why traditional networking strategies might be holding you back
- The 4 personality types and how to pitch to each one effectively
- How to create visibility opportunities that convert at 35%+
- Why being a "host" can fast-track your business growth
- The surprising truth about business relationships and genuine connection
- How to leverage your natural personality strengths for better partnerships

Resources Mentioned:
- Take Linda's Visibility Factor Quiz: https://lindasidhu.com/quiz

Your Next Steps:

-Follow me on Instagram: https://www.instagram.com/gemma.bonhamcarter

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Launch Your Course: https://gemmabonhamcarter.com/coursecreatorschool/

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I’m about to jet off to France for a two-week trip, but before I do, I had to hop on the mic and talk about something that's been blowing my mind: AI and the insane amount of time it’s saving me in my business.

A year ago, I was using AI in bits and pieces, but today? My business is running leaner, smoother, and more efficiently than ever. I’m getting more done in a day than I used to in a week—and with a smaller team.

If you’ve ever felt buried under endless tasks in your business (emails, social media, content creation, customer support—the list goes on), this episode is going to be a game-changer.

I’m breaking down:
-How I saved a $2,000/month expense with AI
-Why most people get AI totally wrong and how to shift your mindset
-The exact system I use to produce my podcast in minutes (not hours)
-A step-by-step challenge to find the repetitive tasks sucking up your time
-Why AI isn’t about sitting in front of a screen more—it’s about getting your time back

If you’re still sleeping on AI, this is your wake-up call. Let’s dive in.

Your Next Steps:

-AI Dream Team: Get my exact AI Assistants and plug them into your business:https://gemmabonhamcarter.com/ai

-The 2 Hour Brand Book: https://www.gemmabonhamcarter.com/brand

-Follow me on Instagram: https://www.instagram.com/gemma.bonhamcarter

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Launch Your Course: https://gemmabonhamcarter.com/coursecreatorschool/

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AI is already shaping how we work, create, and run our businesses—but there’s a huge problem: the industry is overwhelmingly male-dominated. And that? That’s a massive missed opportunity.

In this episode, I’m diving into why this matters, how AI bias is already impacting everything, and—most importantly—how you can take up space in AI (even if you don’t have a tech background).

Because here’s the truth: you don’t need to be a coder or an AI expert to make an impact. You just need creativity, vision, and the ability to solve real problems—skills you already have as a business owner.

Let’s stop waiting for permission and start leading. The AI revolution is already happening… are you in the room?

What You’ll Learn in This Episode:

Why AI is already impacting your business (even if you’re not using it yet)
The real risk of AI being built with only one perspective
How AI bias is already shaping industries like business, healthcare, and finance
Why you don’t need to be a tech expert to get involved in AI
Simple ways to start integrating AI into your business right now

Mentioned in This Episode:

AI Dream Team – My system for using AI to streamline and actually grow your business: https://www.gemmabonhamcarter.com/ai
Not ready for AI Dream Team? Grab the 2-Hour Brand Book to get 10X better results from AI: https://www.gemmabonhamcarter.com/brand
Connect with me on Instagram: https://www.instagram.com/gemma.bonhamcarter
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Get My $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
Launch Your Course:https://gemmabonhamcarter.com/coursecreatorschool

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Want the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!).

In this value-packed episode, Stephanie and I dive deep into the current state of Meta ads, exploring everything from messaging strategies that convert to the targeting approaches getting the best results right now. If you've been wondering whether Facebook ads are still worth it or how to make them work for your business, this conversation is exactly what you need.

What you'll learn:
- Why Meta ads are still crucial for business growth in 2025 (and how to stay ahead)
- The exact messaging shift that took one business from crickets to 10x revenue
- Current targeting strategies that are working (and which ones aren't performing as well anymore)
- The ideal cost-per-lead to aim for and what to expect across different niches
- Smart scaling strategies to maintain profitability as you grow
- Why PDF lead magnets are still crushing it (and how to structure your follow-up funnel)

Resources Mentioned:
- The Modern Ad Agency: https://themodernad.com/apply
- Free Guide - Get Your First 50 Leads with $10/Day: https://themodernad.com/10aday

Your Next Steps:
- Work with Me: https://www.gemmabonhamcarter.com/programs
- What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
- Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
- Launch Your Course: https://learn.gemmabonhamcarter.com/class/
- Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone.

Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn’t the AI. It was me.

In this episode, I’m sharing the strategy that transformed my AI content from “meh” to magic: creating a *good Brand Book. This one document completely changed the way I run my business, my marketing, and my sales. And the best part? You can create your own in under two hours.

What You’ll Learn in This Episode:

Why most AI-generated content sounds like it was written by a robot (because, well, it was)
The mistake most business owners make when trying to use AI
How my Two-Hour Brand Book system completely changed the game
The prompts you need to get AI to actually sound like you
How Holly Haynes and Kelly Ruta used this system to transform their businesses
Why this ONE document will make your marketing, content, and sales easier—forever

Mentioned Resources:

Grab The Two-Hour Brand Book (only $77): https://gemmabonhamcarter.com/brand
DM me on Instagram and tell me your thoughts: https://www.instagram.com/gemma.bonhamcarter
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

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Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business?

Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She’s been using IG to grow multiple businesses over the last decade, and right now, her reach, email list, and high-ticket offers are thriving—without the content grind.

This episode is packed with case studies, strategies, and the biggest Instagram wins she’s seeing right now. If you want to grow your audience, boost engagement, and turn followers into actual customers in 2025, this one’s for you.

What you’ll learn in this episode:
-The real state of Instagram in 2025 (spoiler: it’s not dead)
-Why you DON’T need to post three times a day (seriously, stop)
-The six content categories you need for a sustainable IG strategy
-Why carousels are having a major viral moment (and how to leverage them)
-How to use IG to grow your email list—without feeling salesy
-The “messy & real” content trend that’s actually working
-The ManyChat automation hack that brings back high engagement

Want to master Instagram for business in 2025? Join Mallory’s workshop!
LINK TO JOIN: http://gemmabonhamcarter.com/mallory

Connect with Mallory:
📲 Instagram: @malloryrowan
🌎 Website: malloryrowan.com

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Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships.

Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe thought they weren't "big enough" for sponsorships), this episode is about to blow your mind with possibilities.

Justin breaks down exactly how to land amazing brand partnerships - even if you don't have a massive following or previous sponsorship experience. From creative ways to structure deals (wait until you hear about his "Rising Creator Grant" idea!) to the exact email template that gets responses from brands, we're covering it all.

What You'll Learn:

Why the traditional "influencer" approach to pitching brands is all wrong (and what to do instead)
The ROPE method for crafting the perfect brand pitch
Creative ways to structure sponsorships beyond just social media posts
How to use surveys to identify unexpected brand partnership opportunities
Real examples of how course creators can work with brands
The exact subject lines and email templates that get responses
How to leverage brand partnerships to grow your course enrollments

Resources Mentioned:

Sponsor Magnet Book: https://sponsormagnet.com
Brand Deal Wizard Course: https://creatorwizard.com

Your Next Steps:

Work with Gemma: https://www.gemmabonhamcarter.com/programs
What Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/tools
Get her $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
Launch Your Course: https://learn.gemmabonhamcarter.com/class/
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea.

I recently had a mastermind leader reach out wanting to bulk buy my digital product for her group—and that little moment cracked open a huge lightbulb for me. Instead of selling to one person at a time, what if I focused on selling to groups? This shift in thinking could be a total game-changer for your sales strategy.

If you’ve got a digital product, course, or program, this episode will show you exactly how to make group sales work for you.

In this episode, I’m spilling the tea on:

-The sneaky monthly mindset spiral that almost took me out (and how I snap out of it)
-The email that changed everything for me
-Why selling to one leader instead of 10 individuals is a smarter, more scalable move
-Who in your network is already primed to buy your offer for their entire group
-How to pitch bulk sales (without it feeling weird or salesy)

Listen in, take notes, and let me know if you're diving into the group sales game!

Resources Mentioned:

-Brand Book in a Day – The exact digital product that sparked this idea! Grab your copy here: https://cart.gemmabonhamcarter.com/brand-book/

-Connect with me on Instagram: https://www.instagram.com/gemma.bonhamcarter

Your Next Steps:

-Work with Me: https://www.gemmabonhamcarter.com/programs

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Launch Your Course: https://learn.gemmabonhamcarter.com/class/

-Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience's identity rather than your brand's.

We dive into how understanding your audience’s self-concept and aspirations can elevate your marketing strategy to a whole new level. Veronica shares personal stories, actionable strategies, and inspiring examples (including Harley Davidson and Taylor Swift!) to help you connect with your audience in a way that fosters long-term loyalty.

Whether you're a small business owner, a course creator, or just looking to refine your marketing message, this episode will help you rethink how you approach your audience. Let’s roll the tape!

What You’ll Learn:

-The difference between brand identity and buyer identity

-What "Identity Marketing" really means and why it’s a game-changer

-How Veronica’s personal journey inspired her book

-Actionable steps to uncover your audience's identity

-How to adapt your marketing if you or your audience is evolving

Mentioned Resources:

-Veronica’s book, Identity Marketing: identitymarketingbook.com

-Follow Veronica on Social: instagram.com/vromney

Your Next Steps:

-Work with Me: https://www.gemmabonhamcarter.com/programs

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn’t let that stop her. Instead, she experimented with new strategies—including her first live launch, affiliate partnerships, and an exciting Black Friday campaign—and found her spark again.

Tune in to hear Kate’s honest reflections, creative pivots, and actionable advice for navigating a shifting online course landscape.

What You’ll Learn in This Episode:

Why Kate’s evergreen funnel stopped working in 2024—and how she revamped it for better results.
The lessons learned from her first live launch and how affiliate partners played a key role.
Why experimenting with strategies kept her excited and inspired in her business.
How a simple Black Friday campaign boosted sales and set the stage for future launches.
Insights into balancing experimentation, audience trust, and staying adaptable in a competitive market.

Mentioned in This Episode:

Kate Scott’s Website: https://katescott.co
Launch Out Loud: https://launchoutloud.co
Join the Passive Project: https://gemmabonhamcarter.com/passive-project
Black Friday in a Box: https://learn.gemmabonhamcarter.com/bfiab

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
Launch Your Course: https://learn.gemmabonhamcarter.com/class/

Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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SIGN UP FOR THE JAN 22 MASTERCLASS: https://gemmabonhamcarter.com/2025

In this kickoff episode for 2025, Gemma reflects on her “coast year” of 2024, a year filled with travel, family time, and strategic business maintenance.
She shares a behind-the-scenes look at how she worked just 60% of the year, still hit $1M in gross revenue, and what lessons she’s carrying into the new year. Plus, Gemma teases next week’s masterclass, where she’ll be sharing even more insights to help course creators and coaches crush 2025.

What You’ll Learn in This Episode:

What a “coast year” looks like for a 7-figure business owner.
Highlights from 2024, including record-breaking launches and leaning into AI.
Lessons learned from flops like funnel neglect and stalled email list growth.
How Gemma’s systems and strategies kept her business thriving.
A teaser of what’s to come in Gemma’s January 22nd masterclass.

Your Next Steps:

Sign up for the masterclass on January 22nd: https://gemmabonhamcarter.com/2025
Work with Gemma: https://www.gemmabonhamcarter.com/programs
What Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space.

We dive into why Teachery stands out among course platforms (spoiler: it’s not an all-in-one), the big move to lifetime pricing, and why focusing on ONE offer has been a game-changer. Plus, Jason shares his predictions for 2025, what he sees changing in online education, and why a “done-for-you” approach will be key to future success.

What You’ll Learn:

Jason’s entrepreneurial journey from “I Wear Your Shirt” to Teachery
How Teachery differentiates itself in a crowded course platform space
The shift to lifetime pricing: why it works and what you should know
How simplifying your offer can skyrocket your business
The importance of AI and “done-for-you” tools in 2025
Why shorter, bite-sized content is winning in the online space
Jason’s insights on building customer loyalty through genuine support

Resources Mentioned:

Teachery: https://gemmabonhamcarter.com/teachery
Wandering Aimfully: https://wanderingaimfully.com/
Gemma’s Free Course Creation Class: https://learn.gemmabonhamcarter.com/class/

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Ready to hear from someone who’s built a thriving online business from the ground up? In this episode, I sit down with my longtime friend and online business pioneer, Meagan Williamson. Meagan and I started as OG bloggers in the Canadian home decor scene—long before either of us dove into course creation. Fast forward to today, and Meagan is a go-to expert in Pinterest marketing for digital businesses.

We dive into her evolution from accidental blogger to seasoned course creator and Pinterest pro, reflecting on what we’ve learned over 15 years in the industry. Meagan’s sharing how she refined her launch strategy during her busy “mom of two” years, what she’s seeing as critical for online success in 2025, and why having a blogging background has been such an advantage in adapting to a constantly shifting digital world.

Join us for an unfiltered chat on launching, navigating growth, and keeping the business fun, no matter how many pivots come your way!

What You’ll Learn:

Meagan’s unique journey from home decor blogger to Pinterest expert
The power of refining one core offer vs. always launching something new
Key strategies for building patience and delayed gratification into your business
The surprising benefit of sticking with “old-school” strategies in a social media-driven world

Resources Mentioned:
- Meagan’s Website: https://www.meaganwilliamson.com
- Connect with Meagan on Threads: @meaganawilliamson
- Meagan’s Pinterest Program: https://pinpotential.com/

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Ever worried about someone stealing your online course or repackaging your hard work? If you’re a course creator, you know that copycats can show up in more ways than one, and this week’s episode is all about protecting your business. Today, I’m joined by lawyer and contract expert Jaime Bell from Contracts Market to tackle this all-too-common issue.

From spotting subtle “inspirations” to finding your course on sketchy resale sites, Jaime shares everything you need to know to handle content theft—without losing your mind. She’ll walk you through exactly how to respond, how to document proof, and the steps you can take to get your work taken down. Whether it’s reaching out with a friendly DM or sending a formal takedown notice, you’ll walk away knowing what you can do when a copycat strikes.

What you’ll learn in this episode:

Why content theft is becoming so common and how it affects creators
Steps to assess whether your work has actually been infringed upon
How to document proof of theft (screenshots, URLs, Looms—you name it)
Tips for confronting a creator who may have copied you
What a DMCA takedown notice is and how it works on sites like Facebook and Shopify
How to use copyright law to protect your work, even without a lawyer
Why drip content can protect your course and reduce chargebacks

Resources Mentioned in this Episode:

-Get Jaime’s Contract Templates: https://www.thecontractsmarket.com/?ref=gemma_bonham_carter
- Jaime’s Guide to Taking Down Copycats: https://www.thecontractsmarket.com/products/copyright-infringement-templates?ref=gemma_bonham_carter
- Contracts Market on Instagram: https://www.instagram.com/contractsmarket
- Free Whois Lookup Tool: https://www.whois.com
- AccuHost Lookup Service: https://www.accuhost.com

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We’re welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who’s sharing how she scaled her legal templates business, built a thriving community, and nailed two record-breaking launches this year alone. After a burnout-filled career as a lawyer, Sam switched gears, using free calls to learn what her ideal clients really needed and turned those insights into her ultimate moneymaker—the Ultimate Bundle. Now, with 4,000+ buyers, she’s spilling all the strategies, from fostering genuine community to using micro-commitments to boost engagement.

Whether you're struggling to gain traction or feeling uncertain about launching in a more competitive market, Sam shares how she’s kept her business booming by adapting to new consumer trends and injecting real value into every interaction.

What You’ll Learn:

Why 2024 is still a strong year for course sales and launches
The story behind Sam’s Ultimate Bundle and her “aha” moment that led to it
How creating a community-driven offer supercharged her sales
Why engagement is key, and how micro-commitments make a difference
Tips for staying calm and confident during high-stakes launch periods

Resources Mentioned:

Sam Vander Wielen’s Ultimate Bundle: https://www.samvanderwielen.com/bundle
Sam’s Instagram: https://www.instagram.com/samvanderwielen
Pre-Order Sam’s Book (coming April 15, 2024): When I Start My Business, I’ll Be Happy

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The online course landscape is shifting, and today, we’re diving into what that means for you as a course creator. If you’ve been feeling the changes in 2024—from savvier buyers to fiercer competition—you’re not alone. But here’s the thing: adapting to this new environment is entirely possible if you know where to focus.

In this episode, I’ll walk you through the changes in our industry, why they’re happening, and what you can do to keep your courses fresh, engaging, and appealing. From standing out in a crowded market to using AI tools that help students implement faster, these are the new strategies to help your course thrive. Plus, I’ll share the most critical piece that my top students are doubling down on right now to see success.

What You’ll Learn:
- The current state of online courses and what’s driving change
- Why differentiation is crucial to standing out in today’s crowded market
- Practical examples of what “good” vs. “bad” differentiation looks like
- How AI can enhance your courses and give students quicker wins
- Tips for streamlining your course to avoid information overload
- Three core strategies to help you thrive in this new era of online learning

Resources Mentioned:
- Get on the waitlist for our Black Friday Deal Week: https://learn.gemmabonhamcarter.com/2024-deals/
- Gemma’s Course Creator School: https://gemmabonhamcarter.com/coursecreatorschool
- Free Class: Launch Your Course: https://learn.gemmabonhamcarter.com/class/

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Mallory Rowan is doing a podcast takeover!

This week, Mallory dives deep into creating a sustainable, high-impact Black Friday social media strategy—no gimmicks or empty sales fluff. She’s laying out a game plan of 5 essential steps to ensure your audience shows up ready and excited when your Black Friday deals drop. Whether you’re going all out on social media or keeping it low-key, these tips will help you connect authentically and boost engagement with ease.

Mallory covers everything from building early anticipation to planning dynamic stories and feed content that captures your audience’s attention. Tune in to learn how to prep your social media so your Black Friday sales hit differently this year!

What You’ll Learn:
- Why building anticipation early creates engagement and prevents the dreaded “empty concert” effect
- Mallory’s tips for setting up both organic and paid strategies to gather email leads in advance
- How visual branding (even subtle tweaks!) can increase engagement leading into Black Friday
- Why regular content with light promo hints builds excitement without overwhelming your audience
- Strategies for using Instagram Stories to show behind-the-scenes, add authenticity, and answer common questions
- Techniques for balancing your strengths in content format, whether stories, carousels, or video

Resources Mentioned:
- Follow Mallory on Instagram: https://instagram.com/malloryrowan
- Mallory Rowan’s Instagram Stories Workshop: https://malloryrowan.com/15-second-strategy
- Join Mallory’s email community: www.malloryrowan.com
- Black Friday in a Box by Gemma Bonham-Carter: www.gemmabonhamcarter.com/blackfriday

Your Next Steps:
- Work with Me: https://www.gemmabonhamcarter.com/programs
- What I Use to Run My Business: https://gemmabonhamcarter.com/tools
- Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
- Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
- Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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If you’re tired of spending hours on repetitive business tasks or have dreamed of a team that could work round the clock, this episode’s for you!

Today, I’m pulling back the curtain on my AI Assistants—yes, custom GPTs that handle tasks like email drafts, Instagram captions, and even my podcast show notes. After years of figuring it out, I’m here to show you how these virtual “team members” can become essential to your business.

I’ll share my own journey of frustration with generic AI tools, why I created my own personalized GPTs, and how you can do the same—no technical background needed. Imagine the freedom of focusing on your big-picture goals while AI takes care of the day-to-day work. By the end of this episode, you’ll know exactly why and how to build a custom team of AI assistants and get a sneak peek at my Black Friday launch of AI templates and guides!

What You’ll Learn:
- Why I decided to create my own custom AI Assistants instead of relying on existing tools
- A behind-the-scenes look at how I set up my AI team for my business
- The power of custom GPTs and how they go beyond typical AI prompts
- Practical examples of tasks you can offload to your AI team
- How AI Assistants save you hours weekly, increase productivity, and let you focus on growth
- A preview of the upcoming Black Friday Deal Week for my AI templates

Resources Mentioned:
- Get on the Waitlist for our 2024 Black Friday Deal Week: https://learn.gemmabonhamcarter.com/2024-deals/
- ChatGPT: https://openai.com/chatgpt

EXCLUSIVE SPONSOR: Get 30% Off Kajabi Templates!
I’ve teamed up with Amanda from Just Add Your Brand to bring you an exclusive 5-day-only offer. Amanda’s Kajabi website, sales page, and course templates are beyond gorgeous—and they’re built to elevate your brand and boost your sales.
If you’ve been dreaming of a website that looks like you invested thousands (without actually having to), Amanda’s templates have you covered. These are fully customizable for your unique style, super easy to set up, and 100% optimized to convert your visitors into customers.
Use the promo code GEMMA30 to get 30% off right now—this is a bigger discount than Amanda’s Black Friday sale, and these template prices are set to rise in 2025. Head to this link to grab your templates before this deal expires on 11/15 at 11:59 pm CT: https://justaddyourbrand.com/pages/gemma
If you’re ready to give your brand a high-converting, totally stunning online presence, don’t miss out on this one.

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What if you could level up your low ticket offer with a simple add-on that keeps your students accountable and drives revenue? In today’s episode, I’m diving into exactly that. I’m sharing how our VIP Week upsell for Black Friday in a Box was such a success and how you can use this approach yourself.

Let’s talk about how powerful an “implementation week” can be for keeping customers on track and boosting results. If you’re ready to rethink how you structure your offers, this is for you!

What you’ll learn:
- How our VIP Week was designed to boost accountability and results for students
- Why implementation weeks make a real difference for low-ticket products
- Sales insights and the power of small add-ons like order bumps and upsells

Resources Mentioned in this Episode:
- Black Friday in a Box: https://gemmabonhamcarter.com/black-friday

Your Next Steps:

Ready to plan your best Black Friday ever? Check out my Black Friday in a Box program: https://gemmabonhamcarter.com/black-friday
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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This week on the Course Creator Show, we’re diving deep into the world of AI with Kinsey, the host of the Authentic AI for Entrepreneurs podcast and CEO of Feel Good Social. Kinsey brings her unique human-first approach to AI, sharing valuable insights on how online business owners can leverage AI tools more effectively.

In this episode, you'll discover:

Kinsey's Human-First Approach to AI: Understand how to integrate AI into your business operations without losing the personal touch.
Practical AI Tools and Workflows: Kinsey shares her expertise on using tools like Descript and OpusClip to maximize the efficiency of content creation, demonstrating how to transform a single piece of content into multiple outputs effectively.
Real-World Applications: Learn from Kinsey’s own workflows and get actionable tips on incorporating AI into your daily business practices to save time and increase productivity.

Kinsey's insights provide a roadmap for any online entrepreneur looking to integrate AI into their business strategy effectively. Whether you’re just starting to explore the potential of AI or looking to optimize existing tools, this episode is packed with advice that can lead to tangible improvements in your business processes.

Tune in now to discover how you can harness the power of AI while maintaining the authenticity and personal connection that your customers value.

Learn more about Kinsey's work and insights on AI at Authentic AI for Entrepreneurs: https://authenticaiforentrepreneurs.com/

Follow Kinsey on Instagram for more updates and tips: https://www.instagram.com/authenticaiforentrepreneurs/

Your Next Steps:

Ready to plan your best Black Friday ever? Check out my Black Friday in a Box program: https://gemmabonhamcarter.com/black-friday
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Today, we're chatting with one of our Passive Project Members: Daniel Wallace.

In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach.

In this episode, he is sharing:

Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the small steps you would have through fatigue and busy-ness overlooked.
Why more creators should host regular summits!

Let's no forget some kind words he had to say about his experience inside of The Passive Project:

"I've implemented some of the changes Gemma advised for selling my coaching program. I love the results! Sales have been great and I’m able to set expectations a lot better before people buy. I broke $100k in revenue for the year - for the first time ever. Gemma’s advice is going to help me have an even better 2022!

I followed Gemma's advice about my Black Friday promotion to the letter and it worked extraordinarily well. My best week ever in the business. I made $39k in those 5 days. I was blown away!"

Visit his website: https://danieldavidwallace.com
Follow his on IG: https://www.instagram.com/writingdaniel/
Try HeySummit: https://www.heysummit.com/?fpr=ddwallace

Resources Mentioned:

Black Friday in a Box: https://gemmabonhamcarter.com/black-friday

Your Next Steps:

Ready to plan your best Black Friday ever? Check out my Black Friday in a Box program: https://gemmabonhamcarter.com/black-friday
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands!

In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply to your Black Friday campaigns. Whether you're selling online courses or coaching programs, these powerhouse brands offer up some incredible lessons that will help you think bigger, craft irresistible deals, and keep your audience coming back for more.

We’re diving into everything from the value-add approach Apple uses instead of slashing prices, Amazon’s insane use of FOMO and flash deals, Starbucks’ genius in creating an experience, and how Glossier turns customers into the heart of their brand story.

Grab your coffee and your notepad, because by the end of this episode, you'll be ready to apply these marketing gems to your Black Friday campaign!

What You’ll Learn:

How Apple maintains their premium pricing while still making Black Friday work for them.
Why Amazon’s flash deal strategy is perfect for creating urgency and driving repeat sales.
The genius behind Starbucks’ seasonal promotions and how they create community around their offers.
How Glossier leverages user-generated content and social proof for their Black Friday campaigns.
How you can apply these tactics to your Black Friday promos to drive sales without slashing prices

Resources Mentioned:

Black Friday in a Box: https://gemmabonhamcarter.com/black-friday

Your Next Steps:

Ready to plan your best Black Friday ever? Check out my Black Friday in a Box program: https://gemmabonhamcarter.com/black-friday
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, a direct sales support business. Katelyn has been using my Black Friday in a Box strategy for two years and has doubled her monthly revenue during those key weeks.

If you sell products in the $50-$300 range, this case study will be totally up your alley!

Katelyn shares how she went from earning $5,000 a month to doubling her income with strategic Black Friday offers. We also dive into her process for creating exclusive products, building anticipation, and making her customers come back year after year for these special deals. She is about to run her 5th “5 Days of Deals” campaign and has a lot to share!

If you’re wondering how to leverage Black Friday sales to boost your bottom line or run successful seasonal promotions in your niche, Katelyn’s story is packed with actionable tips.

What You’ll Learn:

How Katelyn doubled her monthly revenue during Black Friday week
Why she now runs two deal weeks every year (and why they both work)
The power of exclusive products to drive customer excitement
Why Katelyn didn’t need a bigger email list to generate more sales

Resources Mentioned:

Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
Virtually Everything: https://virtuallyeverythingllc.com

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If planning your Black Friday campaign has you feeling overwhelmed, today’s episode is going to change that. We’re talking all about VIP Week—a brand new add-on for 2024 that gives you direct access to me, personalized coaching, and everything you need to run a successful Black Friday campaign.

I’ve been running Black Friday in a Box for a few years now, but this year I wanted to give even more support to those of you who want to maximize your Black Friday results. That’s where VIP Week comes in.

In VIP Week, you’ll get daily homework, live coaching, and hands-on guidance to plan, prep, and execute your Black Friday campaign. It’s all happening from October 21st to 25th, and I’ll be there with you every step of the way. Whether you’re wondering about your 5-day offers, sales pages, or back-end systems, I’ll help you dial it all in.

So, if you want to make this Black Friday your most profitable yet, this is the episode for you!

What we cover in this episode:

What VIP Week is and why I created it
How VIP Week will help you prep and plan your entire campaign in just 5 days
The personalized coaching and daily homework you’ll receive during VIP Week
Why this exclusive offer is perfect for those ready to crush Black Friday
How to join VIP Week after purchasing Black Friday in a Box

VIP Week starts on October 21st, so don’t wait! If you’ve been thinking about how to get hands-on support for your Black Friday campaign, this is your chance.

Join us here (VIP Week will be offered as an add-on after purchasing Black Friday in a Box): https://gemmabonhamcarter.com/black-friday

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What if you could turn five days into a $94K payday? That’s exactly what Paula Crossfield did, and she’s here to spill the tea on how she pulled it off. In this episode, I’m sitting down with Paula, a Vedic astrologer and business strategist, who leveraged my "Black Friday in a Box" strategy to achieve incredible results in her business.

If you've ever felt overwhelmed by the idea of running a big sales campaign or are looking for new strategies to make your next promotion a hit, this episode is for you. Paula breaks down exactly how she prepared for her five-day sales event, the products she included, and the unique marketing tactics she used—both spiritual and strategic.

What You’ll Learn:

Paula's approach to merging astrology with business strategy for better client results.
The nitty-gritty of her $94K Black Friday week, from planning to execution.
How to structure a five-day sales campaign to maximize revenue.
The power of a tiered pricing strategy and having both low and high-ticket offers.
Tips for pre-launching and priming your audience for a new offer.
How Paula managed to handle a major promotion while traveling and hosting retreats.

Resources Mentioned in this Episode:

Paula Crossfield’s website: https://weaveyourbliss.com
Follow Paula on Instagram: https://www.instagram.com/weaveyourbliss
Cosmic Business Podcast: https://weaveyourbliss.com/podcast

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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In this episode, we’re diving into one of the biggest money making opportunities for your online business: Black Friday. Yeah, it’s not just for big box retailers. If you’re a course creator or online entrepreneur, Black Friday is your chance to ride the wave and make serious bank—like $91,000 in a week, seriously. I’m breaking down my tried-and-true “5 Days of Deals” strategy, which is perfect for Black Friday, but (spoiler alert) you can totally use it year-round.

Here’s the deal: Black Friday is when your audience expects to buy. If you’re not showing up in their inbox with an irresistible offer, they’re spending their money elsewhere. This episode will show you exactly how to structure your campaign to make sure you’re raking in the sales and maximizing your revenue.

What you’ll learn:

How I structured my 5 Days of Deals campaign to pull in $91K
The strategy behind offering different deals every day and why it works
What I would not do again (trust me, this will save you headaches)
How to prepare your campaign in advance to make it fun and easy
Why the last-minute buyers will make or break your sale
How to keep your audience excited and engaged all week long

Resources mentioned in this episode:

Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
VIP Week Happening Oct 21-25, 2024: Optional add-on once you purchase Black Friday in a Box
The Email Fix: https://gemmabonhamcarter.com/email-fix

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice!

In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy's journey from live launches to nailing her Black Friday promotions using my Black Friday in a Box strategy is nothing short of inspiring.

She’s sharing exactly how she turned a 6,500-person email list into $84K during Black Friday and then did it again for $81K in the spring. Spoiler alert: She even stopped live launching altogether because of this success!

We dive deep into the strategy, her best practices, and how you can replicate this success—even if you have a mid-sized email list and lower-ticket products. If you’re ready to boost your sales and make your promotions easier, this episode is a must-listen.

What you’ll learn:

How Katy used my Black Friday in a Box strategy to make $165K in two promotions.
The math and mindset behind setting realistic (and ambitious) sales goals.
Why she decided to stop live launching and focus on evergreen strategies.
The key to selling low to mid-ticket products in high volumes.
Tips for keeping your email list engaged—even with multiple promotions.
The secret sauce behind Katy’s consistently high open rates.

Resources Mentioned in this Episode:

Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday
Katy’s Hustle Humbly Podcast: https://hustlehumblypodcast.com

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Black Friday is coming, and it’s time to maximize your profits.

In this episode of The Course Creator Show, I’m breaking down how you can make Black Friday your biggest sales week of the year using my signature “5 Days of Deals” strategy. No, you don’t need five products to make it happen—I’ve got you covered with 12 fresh ideas that will spark your creativity and have you filling those 5 days with irresistible offers.

By the end of this episode, you’ll have a list of potential offers that fit your business perfectly, whether you’re a course creator, coach, or online entrepreneur. We’re diving into strategies like bundling, pre-selling, and even selling templates and swipe files.

What you’ll learn:

-The power of the “5 Days of Deals” approach

-Why spreading out your offers over 5 days maximizes engagement and sales

-12 creative offer ideas—even if you don’t have 5 products yet!

-How to repackage existing products, bundle offers, and pre-sell ideas

-Tips for structuring price points to appeal to every segment of your audience

Resources Mentioned:

My Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting.

In this episode of The Course Creator Show, Anna shares:
Her entire offer suite from DIY courses up to 1:1 offers, what she sells them for, and how she sells them
Her experience with paid ads and running profitable funnels
Why she uses a Facebook Group for her organic marketing (and the secret to growing it to 10k members)
How she made $52k in one week using my Black Friday in a Box strategy

… and more!

Tune in to the episode. It’s a good one!

Resources Mentioned:

My Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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🍂 Fall vibes, business insights, and a dash of Pumpkin Spice!

Today on The Course Creator Show, I’m spilling the tea (or should I say, the PSL) on how Starbucks transformed a seasonal drink into a marketing phenomenon. Love it or hate it, the Pumpkin Spice Latte (PSL) has revolutionized seasonal marketing, and there’s so much we, as course creators, can take from it.

Grab your favorite cozy beverage and listen in as I break down how you can apply Starbucks’ PSL magic to your own business to create a seasonal product with urgency, excitement, and serious FOMO.

In this episode, I’m walking you through how Starbucks created a multi-million pumpkin-flavored empire—and how you can create that same sense of urgency and exclusivity with your course or product.

What you’ll learn:

How Starbucks turned the PSL into a seasonal event (and how you can do the same)
The psychology of scarcity and FOMO—and why it works
-Strategies to turn a limited-time product into a buzz-worthy launchWhy making your product a “seasonal” or limited-time offer can drive major sales
How I apply this strategy with my own Black Friday in a Box product

Resources Mentioned:

My Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Welcome back to the show! I'm fresh off attending my first in-person business event in years, and wow, what a game-changer it was. If you've been thinking about attending a live event, this episode is going to give you the nudge you need to get out there and make it happen.

I’m sharing all about my experience at Jordan Gill’s Make Your Mark Live event in Dallas, where I not only reunited with old friends but also made some powerful new connections. Networking, collaborating, and getting uncomfortable on stage reminded me of the incredible value of showing up in person. It’s not just about the event itself—it’s the ripple effect of the relationships and opportunities you build that can propel your business forward.

In this episode, I dive into:

Why in-person events can skyrocket your network and fast-track business growth.
The importance of stepping outside your comfort zone and embracing the nerves (even if you're a seasoned entrepreneur!).
The unexpected ways you can make your event experience a win-win, from VIP days to spontaneous revenue-generating opportunities.
How personal brand entrepreneurs are doing business their own way, and why you should too!

Let’s spill the tea on why these events are worth the time, money, and effort. Ready to hit play?

People Mentioned:

Jordan Gill : https://www.instagram.com/systemssavedme
Chelsea Wallace: https://www.instagram.com/thelaunchcopycoach
Melissa Litchfield: https://www.instagram.com/litchfieldmedia
Lindsey Smith: https://www.instagram.com/lindseysmithhhc/
Taryn Rachelle: https://www.instagram.com/thetarynrachelle/

Your Next Steps:

Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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What's up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately—my business brand book!

Ever feel like you’re juggling a million things—managing social media, creating content, onboarding team members, launching offers, and more? Same here. That’s why I’m sharing the lowdown on my business's secret weapon: a comprehensive brand book.

A brand book is like your business’s ultimate playbook. Think of it as a one-stop shop that captures everything from your brand's aesthetics and messaging to your content strategy and audience insights. Whether you’re delegating tasks to a team member, writing copy, or briefing someone on a new project, having a brand book means all the details you need are in one place.

In this episode, I break down what’s inside my brand book and how you can create one that’ll keep your business running smoothly, help you save time, and reduce stress.

What you’ll learn:

What exactly a brand book is and why every business needs one.
A step-by-step breakdown of the sections in my brand book, from brand aesthetics to audience insights.
How I use ChatGPT and AI tools to help build and populate my brand book.
The benefits of having a brand book for delegating tasks, maintaining consistency, and speeding up content creation.
How you can create your own brand book without spending weeks on it.
Special promo for my masterclass on building your brand book—grab it while it's hot!

Click play and tune in!

Your Next Steps:

Brand Book In a Day (BUY HERE): https://cart.gemmabonhamcarter.com/brand-book/
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My Business: https://gemmabonhamcarter.com/tools
Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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What happens when you pack up your life, take your family to the south of France for a year, and attempt to keep your business rolling? Let's just say, things didn’t go quite as planned—but in the best possible way. Your girl is back on the mic, and I’ve got stories, lessons, and some big reveals for you!

After a year of living in Aix en Provence, traveling around Europe, and navigating the ups and downs of working from a different country, I’m finally back home in Canada—and back on the podcast. In this episode, I'm spilling the tea on what life was really like in France, why I unintentionally hit pause on the podcast, and how this incredible year has reshaped my business and personal life.

I’m diving into everything from how our kids adapted to French school, what it was like trying to work amidst the constant pull of travel, and the biggest lessons we took away from our year abroad. And yes, we’re talking about the future—what's next for the podcast, the business, and maybe... another move abroad?

What You’ll Learn:

Why I took a break from the podcast and what finally brought me back
The biggest takeaways from our year living in the south of France
How living abroad changed my family dynamic and our kids’ resilience
The challenges of running a business with limited work hours and constant travel
How this experience is influencing my business strategy moving forward
A sneak peek into upcoming episodes and the exciting new content planned for the fall
How I’m leveraging AI to run my business on part-time hours

Resources Mentioned in This Episode:

Doree (Travel Agent): Follow on Instagram at https://www.instagram.com/yololetsgoinsta
Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday
Programs to Work With Me: https://www.gemmabonhamcarter.com/programs
Tools I Use to Run My Business: https://gemmabonhamcarter.com/tools
Free Class to Launch Your Course: https://learn.gemmabonhamcarter.com/class/
Evergreen Funnel Building Kit: https://learn.gemmabonhamcarter.com/funnel-kit/
Follow My Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Welcome to a special episode of The Course Creator Show, where I’m joined by my friend and fellow online business owner, Mallory Rowan. Together we tackle some of the most pressing questions our audience has about money management, investments, setting financial goals, and more. We’re pulling back the curtain and having some honest conversations about money.

In This Episode, You'll Discover:

The One Thing We'd Tell Our Younger Selves About Money: From the importance of starting investments early to seeking out financial education, hear what we've learned through missed opportunities and hindsight.
Setting Realistic Financial Goals: Learn strategies to map out your financial future without feeling overwhelmed. We share how breaking down your goals can lead to exciting, not daunting, financial planning.
Diversifying Your Investments: We delve into how we spread our investments across real estate, stocks, bonds, and more to ensure a balanced and robust portfolio. Discover our approach to risk, reward, and everything in between.
Growth and Change in Our Money Mindset: Hear how our relationship with money evolved as our businesses grew. From taking bigger risks to learning to trust in the power of financial tools, we share our journey towards a more abundant mindset.
Beginner-Friendly Investment Options: Just starting to build your portfolio? We've got you covered with beginner-friendly advice and why attending Personal Finance Unlocked could be your next best move.

Special Announcement:

Don't miss your chance to dive even deeper into mastering your personal finance by securing your ticket to our upcoming event, Personal Finance Unlocked. It's more than just a summit - it's your gateway to financial empowerment and a community ready to support your growth. Details and tickets available at https://growthweeklive.com/personal-finance-unlocked

Thank you for tuning in!

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In this episode of The Course Creator Show, we dive deep into the entrepreneurial journey's less spoken about side—why and how entrepreneurs are choosing to 'burn down' their businesses to forge something more sustainable, aligned, and ultimately, more successful.

Join me, Gemma Bonham-Carter, and guest host Mallory Rowan, as we unravel the layers behind making drastic decisions for long-term gain, sharing our personal experiences and the strategies we've implemented to avoid the dreaded burnout.
Here's what you'll discover:

The Cycle of Entrepreneurial Renewal: We kick things off by discussing the phenomenon of de-scaling and why some entrepreneurs are choosing to step back or start anew. It's about understanding the signs and preparing for a reset before it's too late.
Building with Intention: Learn how to create a business that doesn't just survive but thrives—without the need for constant oversight. We'll share insights into making strategic decisions that ensure your business aligns with your personal and financial goals.
Three Pillars to a Resilient Business:
- Staying Aligned: Discover why chasing the next big thing might lead to burnout and how staying true to your values and vision can build a more fulfilling and financially stable business.
- Seeing Your Business as a Piece of Your Financial Puzzle: We'll discuss how integrating your business goals with your personal finance strategy can keep profit margins healthy and ego-driven decisions at bay.
- Avoiding the Identity Trap: Find out how to build a brand and products that allow you the freedom to evolve without being pigeonholed into a single identity or market.
Real Talk on Revenue and Investments: Diving into the nitty-gritty of why it's not just about the money you make but the money you keep and grow. We'll share our personal strategies for dumping profits into investments that matter.

Whether you're contemplating a significant change in your business, looking to start on the right foot, or simply seeking ways to prevent burnout, this episode is packed with real-world insights and actionable advice. Tune in to "Burn It Down and Build It Better" and discover how to transform your entrepreneurial journey into one of purpose, profit, and personal freedom.

And grab your ticket to our upcoming virtual event, Personal Finance Unlocked, happening April 8-12, 2024. Free tickets available here: https://growthweeklive.com/personal-finance-unlocked

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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In this episode of The Course Creator Show, we take a momentary pivot from our usual discussions on generating income to focus on what happens after the money is made. Gemma delves into personal financial management strategies that are crucial for not just course creators but anyone looking to take control of their financial future.

In this episode, we uncover:

Flipping Your Thinking Around Investing:
Discover the 'Profit First' methodology and how applying this principle to personal finances can be a game-changer.
Hear about Gemma's personal journey starting with just $50 a month towards RRSP investments.
It's not the amount that counts but the habit, discipline, and mindset shift that sets you on the path to financial security.

The Power of Goal Setting:
Learn how setting specific financial goals can significantly increase your chances of achieving them. Goal setting isn't just motivational fluff; it's a concrete strategy for financial success.
Be inspired by personal stories, including how Gemma set a $10K savings goal in university and saving up daycare costs to go full-time with her business.

Whether you're just starting with $50 or you're ready to invest $5,000, the journey towards financial mastery begins with a single step. This episode isn't just about understanding money; it's about transforming your relationship with it.

Join us at Personal Finance Unlocked, a free 5-day event for entrepreneurs, to dive deeper into strategies that could change your financial life forever.

For more details and to secure your spot, visit our website at https://growthweeklive.com.

Don't miss this transformative discussion that bridges the gap between making money and mastering it. Tune in now for an episode that might just change the way you view your finances forever.

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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Imagine what your life could look like if you made the decision to take action on what you truly desire?

Whether you want to make a big move like changing countries, start a business, or simply have the time to sip a hot coffee alone quietly every morning - this episode is for you. Because although it’s a cliché, life really is short, and creating the life you want is going to fill you with the energy that comes from spending more time in your zone of genius and sharing your gifts with the world.

In this episode, we’re sharing an interview Gemma did on The Fatigue Fixer podcast hosted by Sarah Vadeboncoeur. Gemma shares what prompted her to leave her 9-5 job in public health to start an online business that’s now making 7 figures. She shares what gave her the confidence to move her family abroad and what lessons and habits she wants to bring back from her time in France (besides the delicious croissants!).

This is a great interview and we’re excited to share it here on The Course Creator Show. Thanks to the Fatigue Fixer podcast and the Story Studio Network!

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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In this episode of The Course Creator Show, Gemma dives into the reality of today's online course marketplace - it's more crowded than ever. With AI and the surge of content, standing out is not just a strategy; it's a necessity.

In this episode, we discuss:

Navigating the Crowded Digital Space: Understanding the impact of AI on content creation and how it has transformed the online course landscape.
Identifying the Problem Your Course Solves: The importance of addressing a specific, pressing problem or pain point, with examples of how narrowing your focus can significantly impact your success.
Crafting Your Unique Selling Proposition (USP): How to differentiate your course from the competition by integrating your personal brand and delivering a unique value proposition.
Demonstrating Financial Impact: Strategies for showcasing the tangible financial benefits of your course to potential students, highlighting the importance of results-driven offerings.
Knowing Your Target Audience: Tips for pinpointing an audience with the means and readiness to invest in your solution, including insights on targeting solution-aware prospects.
Playing to Your Strengths: Encouragement to embrace and leverage your natural talents and preferences in marketing and content creation, whether that's writing, speaking, organizing events, or engaging on social media.

This episode is a goldmine for course creators feeling the heat of competition. It's packed with actionable advice on how to stand out, connect with the right audience, and capitalize on your unique strengths. Whether you're refining an existing course or launching a new one, these insights are designed to guide you toward more impactful and profitable course creation.

Tune in now for strategies that work, and start carving your own lane today!

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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You're in for a treat because Gemma is back with another dose of wisdom, and this time, we're unraveling the mystery of "How can I get my lead magnet more seen?"

Gemma's about to spill the beans on her top-notch tips for shining the spotlight on your lead magnet.

It's like getting the secret recipe to make your creation shine in a crowded digital world.

So, if you've been wondering how to get your lead magnet the attention it truly deserves, hit that play button. Join Gemma in this candid chat that's all about bringing your lead magnet into the spotlight.

Want more?

Grab Build Your List Bootcamp: https://thesweetestdigs.lpages.co/bylb/#enroll

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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Should you build a funnel off a PDF lead magnet or a webinar?

This is a question we get from our community all the time.

And today, Gemma is going to unpack it all.

She's here to break it down, helping you understand the nuances of each approach.

So, if you've ever pondered whether to build your funnel around a PDF or a webinar, it's time to hit that play button.

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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We recently broke all of our records and had an incredible 2000 entrepreneurs sign up for a live workshop I hosted on January 16 called:

2024 Industry Trends to Take Your Course Business to $100k and Beyond

It was so good that we knew we needed to bring it to the podcast.

Tune in to this workshop replay to learn:

My Triple-Threat Method, which is what helped me hit 7-figs in 2023 even when I took over 10 weeks off and moved to France
The million-dollar backbone strategy of my business that’s creating sales for me 24/7/365 regardless of launch fluctuations or algorithm changes.
How funnels are changing in 2024 and what you need to do about it
The one strategy that no other course coach is talking about and how it creates sales on autopilot …outside of your traditional evergreen funnel
Underestimated strategies to stay ahead of your competition and get more traffic, leads, and sales by leveraging what's working in 2024

Alright, hit play on the episode and let’s go!

If you want to watch this replay (so you see the whole slide deck that goes along with the audio), click here: https://learn.gemmabonhamcarter.com/workshop2024replay/

If you’re interested in joining us for Passive Project 2024, we’d love to have you! Click here to join: https://gemmabonhamcarter.com/passive-project

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Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a candid dive into the less glamorous side of business. In this revealing part two of the series wrapping up 2023, Gemma shares the challenges and lessons learned from the aspects of her business that didn’t go as planned.

In this episode, you'll discover:

-Launches That Didn’t Lift Off: Gemma opens up about two specific launches that didn’t meet expectations, including the factors that might have influenced their outcomes, such as timing and launch strategies. Gemma reflects on the importance of pre-launch buzz, audience engagement, and why rushing a launch can impact its success.

-Instagram Woes: The struggle with finding the right balance on Instagram. From tweaking content strategies and grappling with personal vs. educational content to the constant evaluation of what works and what doesn't on social media.

-Content Marketing and SEO: Gemma discusses her plans to enhance her content marketing strategy, particularly using AI and focusing on search marketing, and shares her hesitancy in outsourcing these tasks.

-Delegating Dilemmas: The battle between staying hands-on and learning to delegate effectively. Gemma shares her experiences with both successful and challenging delegations and her aspirations for further growth in 2024.

-Missed Opportunities: A reflective look at what was happening inside the Passive Project program and Course Creator School over the year and how these experiences weren’t shared widely enough, highlighting a missed opportunity in marketing.

If you've ever faced setbacks in your business or struggled with certain aspects of your strategy, this episode will resonate with you. Gemma’s insights and personal stories provide valuable lessons on growth, adaptability, and the importance of continuous learning in the ever-evolving world of online business.

Special Promotion:
Learn about the exclusive enrollment opportunity for The Passive Project in 2024, including access to everything Gemma launches and produces for 12 months, and how you can join this comprehensive program at a special price until January 31.

Don't miss out on this insightful episode! Tune in to learn, reflect, and prepare for a more successful year ahead.

Remember, sharing is caring! If you love our podcast, don't forget to share it with your friends and family. Subscribe to The Course Creator Show on your favorite podcast platform to get the latest updates.

Want more?

Sign up for the Part 3 of this series, happening LIVE on Jan 16. We’ll be talking 2024 trends and how to grow your online course business strategically this year. Register here: https://www.learn.gemmabonhamcarter.com/workshop2024
Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a reflective look at the past year. In this exciting first part of her 2023 wrap-up series, Gemma shares the highlight reel that shaped her year both in life and business.

In this episode, you'll hear about:

-Personal Milestones from 2023, including trips, the move to France, sticking to some personal goals, and more.

-A detailed analysis of the year, including what she focused on each month in 2023 and why

-Revenue Stats: Tune in to hear how Gemma did from a revenue perspective compared to previous years, plus the nitty gritty of her profit margin, expenses, and more

-Her runaway hits of the year, plus some changes she made to her coaching model

-Surprising wins like ManyChat, a lesson in balance, brand evolution, and more

Whether you're a seasoned course creator or just starting out, this episode is packed with insights and inspiration to help you reflect on your own journey and prepare for the year ahead.

Tune in now for a celebration of achievements and lessons learned, and get ready to be inspired for 2024!

Sign up for the Part 3 of this series, happening LIVE on Jan 16. We’ll be talking 2024 trends and how to grow your online course business strategically this year. Register here: https://www.learn.gemmabonhamcarter.com/workshop2024---

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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Welcome back to another exciting episode of The Course Creator Show, where your host, Gemma Bonum Carter, takes you on a journey through her life-changing move to France. In this special update episode, Gemma shares the joys, challenges, and unforgettable experiences of her first three months living abroad.

In this episode, you'll hear about:

-Embracing Travel and Experience: Gemma talks about her family's weekend escapades to stunning locations like St Tropez, Cassis, Arles, and more. Learn how they're making the most of every moment, from exploring the Mediterranean to trips to Italy and Switzerland.

-Finding the Perfect Spot: Discover why Gemma loves her chosen city in the south of France. From the beautiful surroundings to the wonderful weather, and the perfect apartment that has become their new home.

-Temporary Living vs. Permanent Moving: Gemma reflects on how being in France temporarily has helped them fully enjoy their experience without feeling homesick, a contrast to what it might have been like if they moved permanently.

-Kids Adapting Like Rockstars: Hear heartwarming stories of her kids finding their footing in school, making jokes in French, becoming popular among peers, and her daughter’s new role as class president.

-The Language Learning Curve: The journey of learning French, the challenges of expressing personality in a new language, and some funny anecdotes along the way.

-Connecting with Expats: How social media platforms like Facebook and Instagram have been instrumental in meeting new people in a foreign land.

-Looking Forward to French Traditions: Gemma shares her excitement for the upcoming holiday season in France and their travel plans to Malta.

Join Gemma for this intimate and uplifting episode as she shares the highs and lows of her French adventure. Whether you're a traveler at heart, a language enthusiast, or someone who dreams of living abroad, this episode is filled with insights, laughter, and tips on making the most of life's big changes.

Tune in now to get a taste of Gemma's French adventure and be inspired to chase your own dreams, no matter where they might take you!

Don't forget to follow us on your favorite podcast platform and join us next time for more insights and stories on The Course Creator Show. À bientôt!

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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Today, we're diving into a question that might have you scratching your head: "My customers come from all over the world. What currency should I charge in for my online course?"

And trust me, Gemma's got some golden nuggets to share on this topic!

Gemma's going to dish out the key factors to consider while you're on the currency decision journey.

Whether you're a seasoned course creator or dipping your toes in for the first time, this episode is your friendly compass for navigating the currency maze.

So, if you've ever wondered about the right currency for your course and how to make sure all those financial ducks are in a row, hit that play button.

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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In this episode, we're tackling a question that's been buzzing around the minds of many course creators: "How many bonuses should your course have?"

Yep, Gemma's about to spill the beans on this one, and it's a goldmine of insights.

So, if you've ever wondered about the perfect balance of bonuses, hit that play button.

Join Gemma in this friendly, heart-to-heart discussion that's all about adding that extra sparkle to your courses. Your course creation journey just got a whole lot cozier!

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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Don’t miss out on the biggest profit-pulling day of the year. If you want to learn how to make this a black friday for the record books, hit play on this episode!

Then go snag your copy of Black Friday in a Box: https://learn.gemmabonhamcarter.com/black-friday-in-a-box/

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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Juggling live launches and evergreen funnels for different offers - how do we even DO that?

Get ready for some insights from Gemma in this episode from our Quick Tip series to help you navigate this.

So, if you've ever wondered how to find that elusive balance between live launches and evergreen funnels, it's time to hit that play button.

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
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Wondering what our first month in Provence, France has been like?

Well I’m spilling all the tea in this “Month One Recap” episode!

Things like…
- What it was like when we left Canada
- How we spent our first week here
- What our first meal was in France (probably not what you’d expect)
- Whether our kids are settling into their French school well
- And all kinds of other details about our new lives in France

Hit play and enjoy the travel chronicles!

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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Buckle up, because this time we're tackling the intriguing question: "Should you start a podcast?"

Gemma's here to serve up some insightful analysis and relatable insights that'll light your path.

Gemma's also got the lowdown on the essential workflows that wannabe podcasters should have on their radar. From dreaming up content to nailing the production game, she's your trusted navigator on the podcasting highway.

And here's the cherry on top—Gemma's spilling the tea on the magic of weaving podcasting and email marketing together. Imagine these two powerhouses working in harmony to turbocharge your reach and audience engagement. Gemma's got the blueprint to create a dedicated following that hangs onto your every word.

So, if the question of starting a podcast has been on your mind, it's time to hit that play button.

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Time to dive into another enlightening episode with the one and only Gemma. Brace yourselves for a journey into the world of delegation—yes, that magic wand that can boost productivity and spur growth! Gemma's pulling back the curtain on her own experiences and expert insights to guide us through this transformative terrain.

Gemma is…

-Unwrapping the invaluable practice of carving out dedicated training time for your team
-Gives us the scoop on strategically prioritizing tasks for delegation
-And show us how to unblock those workflow hiccups to create a more seamless workflow with our team

With real-world stories and personal anecdotes, Gemma is right beside you, sharing those "aha" moments that kickstarted her own delegation journey.

So, if you're ready to boost your team's prowess, supercharge your productivity, and dive headfirst into the world of delegation, hit that play button.

Unlock Your Evergreen Funnel Kit: https://learn.gemmabonhamcarter.com/funnel-kit/

Create and launch your profitable course in 6 weeks: https://learn.gemmabonhamcarter.com/class

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
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Have you had “create an evergreen funnel” on your to-do list for months?

Navigating through the process of setting up a funnel can seem like a daunting task.

Well, it’s time to check it off your list, get it published, and start making those sales while you sleep.

Click play to learn more about our new offer, The Evergreen Experience.

We’re about to make launching you evergreen funnel a breeze.

Don’t miss out on the opportunity to add a zero or more to your earnings ;)

Tune in to learn more about this new program and whether it’s the right fit for you.

Join us inside the Evergreen Experience: https://gemmabonhamcarter.com/evergreen

We kick off on Sept 11!

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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You're an incredible course creator. You've put your heart and soul into building something transformative for your students.

But sometimes it feels like you’re on a relentless launch treadmill, doesn't it?

Truth be told, it’s not a surprise if the constant cycle of building up to launches, the adrenaline-filled sales period, and the inevitable crash once the cart closes, have you feeling drained.

We get it. We’ve all been there. But what if we told you there’s another way?

Introducing Gemma’s brand new training, fresh off the press:

Effective Evergreen in 2023: How to Build an Automated System to Sell Your Course 24/7/365

It's all about helping you bypass the launch stress and unlock the secret to consistent course sales!

We have taken this new training and turned it into a podcast episode for you.

Inside, Gemma is covering how you can make the leap from chaotic launches to a seamless, automated system that sells your course for you, around the clock.

Pull out a notebook for the next 45 minutes, where you'll learn:

The Evergreen Advantage: I'll guide you through the shifts you need to make to transition from the exhausting, inconsistent launch cycle to a streamlined, evergreen system.
Inside the Evergreen Funnel: We'll break down the mechanics of a successful evergreen funnel. You'll understand why this tool has the potential to revolutionize your online course business.
Avoiding Evergreen Pitfalls: I'll expose the common mistakes many course creators make when setting up their funnels. And, more importantly, I'll provide strategies to sidestep these issues.
The Urgency of Now: You'll uncover the art of creating compelling reasons for your prospects to buy now, all without resorting to the “closing the doors” strategy that feels inauthentic.

PLUS, Gemma will share real screenshots and results from my her funnels, share inspiring stories from course creators who have proven this model works, and leave you with a clear path on making the switch to evergreen.

Your course should be impacting more lives, and you deserve a system that facilitates consistent sales.

Trust us, you won't want to miss this one.

Watch the training here: https://learn.gemmabonhamcarter.com/evergreen2023/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
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In this episode, Gemma is sharing the history of her experience with evergreen funnels, key strategies you need to know if you are going to build your own funnel, and some stats and metrics from her own business.

As always, she’s pulling back the curtain and sharing real strategies you can learn from and implement yourself.

If you are a course creator and have thought about creating an evergreen funnel to sell your program on autopilot, you aren’t going to want to miss this episode.

Hit play and let’s talk evergreen funnels!

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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Have you ever dreamt of packing up and moving abroad for a year? In this episode of our podcast, Gemma continues to share the behind-the-scenes of her family's monumental move to France. It's a blend of excitement, anxiety, planning, and a lot of logistics. If the idea of living overseas piques your interest, or you're simply curious about the process, this episode is for you.

Gemma dives deep into the overwhelming process of getting a long-term visa, the constant anxiety that comes with waiting for its approval, and her euphoria when it finally arrives. This episode gives you an honest look at what it's like to plan a life-altering move without the final confirmation from the authorities.

But the visa was just the first step; there was a house in Ottawa to deal with. Renting it out seemed like a logical step, but how? Do you DIY or engage a real estate agent? Gemma shares her journey from trying to handle it herself to eventually finding an agent and securing the perfect tenant.

What do you do with your car when moving abroad? Should you buy, rent, or simply go without a vehicle? With their apartment located in a city with efficient public transport, Gemma reveals their final decision, highlighting the pros and cons that influenced their choice.

She also touches upon one aspect often overlooked by many – health insurance. Moving abroad is exciting but ensuring your family's health is secured is crucial. Listen to find out how they navigated this essential requirement.

As she prepares for her family's year in France, Gemma invites listeners to share their stories of living abroad or their future plans.

Towards the end of the episode, Gemma considers how she'll document her time in France, while staying true to her brand's core values. Is a second Instagram handle on the horizon? Or a monthly recap on the podcast?

Listen in as Gemma explores these questions and prepares for the next big adventure. This episode is full of insights, reflections, and a wealth of practical information for anyone considering a significant move abroad.

If you're looking to be inspired, gather some valuable tips, or simply want to follow Gemma's journey, tune in now and enjoy the ride!

Remember to leave a five-star rating or review and share your feedback. Your support helps us reach more listeners like you. See you in the next episode!

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
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Gemma's got a big secret she's finally ready to spill!

In this episode of the podcast, she takes you behind the scenes of a life-altering decision - a monumental move abroad!

If you've been feeling the itch for a change of scenery or you just enjoy a good old-fashioned adventure story, buckle up and get ready to hear about the latest travel plans Gemma has in store for her family.

Tune in to hear her spill the tea about her big move to Europe - an idea that started as a whisper of 'What if?' and has now turned into a resounding 'We’re off!'

Between the decision on where to go, getting visas, finding an apartment, and more - Gemma is sharing the rollercoaster of it all in part one of this two part podcast series.

This episode is a whirlwind of emotions, practical tips, and insightful reflections. Perfect for those contemplating a major move abroad or anyone who loves a good life journey. Tune in, fasten your seatbelt, and join Gemma on this grand adventure.

And yes… you’ll have to hit play to hear where exactly Gemma and her family are moving to!

Sorry not sorry ;)

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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In today's episode, we dive deep into innovative ways to test and market your online course, with our guest and digital marketing maven, Anna Konchar.

Show highlights:

Anna's Journey - Anna opens up about her journey from dreaming of a corporate career, to realizing that it wasn't her true passion, and finally finding success with online courses and memberships.

Innovative Market Testing - Anna explains her innovative approach to market testing using small-budget Facebook and Instagram ads, providing actionable advice for aspiring course creators.

Challenges of Scaling - We explore the difficulties course creators face when trying to scale their businesses, including marketing to both warm and cold audiences.

Creating Authentic Urgency: Anna and Gemma delve into the importance of creating authentic urgency in sales. They talk about their use of Deadline Funnel to ensure that this sense of urgency is genuine.

Understanding Open and Closed Enrollment: Anna unravels the concept of open and closed enrollment. She discusses its potential benefits but warns that it may be confusing to those outside of the industry.

Balancing Limited Number of Spots and Evergreen Funnels: Anna highlights the difficulties of implementing the limited number of spots strategy in evergreen funnels.

The Power and Pitfalls of Discounting: The conversation shifts to the strategy of discounting. Anna talks about her personal experience, discussing how it works effectively for her but is not without its challenges.

Influences from Giant Retailers: Gemma and Anna explore how strategies from large retailers can be adopted into online businesses. They encourage listeners to look beyond their industry for inspiration and innovative strategies.

Tune in next week for more insights to help you create, launch, and scale your online course.

Connect with Anna Kochar:

Website: www.annakonchar.com
Podcast: Your Million Dollar Side Hustle
Listen to Gemma’s interview on Anna’s podcast here: https://www.annakonchar.com/2023/07/using-ai-to-create-content-for-your-online-business-with-gemma-bonham-carter/

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
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Today’s episode is nothing short of revolutionary when it comes to the online course world.

We're delving into the world of AI and its intersection with online course creation, featuring the brilliant Jordan Gill. Known for her expertise in systems, automations, and VIP Days, Jordan is now tapping into the power of AI to revolutionize the way we create and deliver online courses.

In this episode, Jordan sheds light on what AI-powered micro-apps are, and how they're transforming the course creation landscape. We'll dive into how these micro-apps can save you loads of time, create an enhanced learning experience for your students, and even do some of the coaching on your behalf. Yes, you read that right – we're talking about AI providing critiques and feedback to your students on AUTOPILOT!

Here's a sneak peek at what we cover:

An introduction to AI-powered micro-apps for course creators
How these micro-apps can level up your course experience
The potential of AI in saving you time and increasing efficiency
How AI can help your students achieve better results
The way you can layer your own frameworks into AI to provide your students with proprietary copy, action plans, and more
How these micro-apps can deliver student feedback and critiques on your behalf

You don't want to miss this insightful conversation about the future of course creation and AI. Jordan's expertise in this cutting-edge field is something every online entrepreneur should tune into!

But the learning doesn't stop here. I'm thrilled to announce that both Jordan and I will be speaking at a free online summit, AI Unlocked, running from July 17-21, 2023. We'll delve even deeper into the world of AI and how you can unlock its potential for your business. Make sure to grab your ticket today: http://aiunlocked.co

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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In this episode, we're diving into how ChatGPT, my new AI BFF, is shaking things up and making waves in everything I do in my business.

Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 right here: http://aiunlocked.co

You'll be in the know on:
- My top 10 favorite ways ChatGPT has become the MVP of my team (Hint: from writing captions to sales copy to pitch emails - it's got us covered!)
- How this AI superstar is turning us into content creating, customer-pleasing machines!
- The secret sauce to how AI is simplifying our processes, freeing up time, and boosting our return!

And friends, this is just the beginning. There's a whole wide world of AI opportunities waiting to be explored.

Ready to ride the wave with us?

Grab your board - I mean, your free ticket - for the AI Unlocked Summit at http://aiunlocked.co. Let's hang ten on the AI wave together and make your business a gnarly success.

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 at https://aiunlocked.co

Welcome to another exciting episode of the Course Creator Show with Gemma. Today we're diving head-first into something that's set to revolutionize how we do business - Artificial Intelligence (AI).

Here's what we'll cover in this episode:

Announcement of AI Unlocked: Gemma spills the beans on what she's been teasing on Instagram - AI Unlocked, an online summit designed specifically for course creators and coaches. Set to take place from July 17 to 21, 2023, this game-changing event promises to transform the way we create content, market courses, and revolutionize businesses.
The Power of AI: In a competitive market, AI offers the opportunity to gain an edge. From tripling your content output in minutes to enhancing customer support experiences and improving offers, AI is an efficient way to grow your business.
25+ AI Experts: AI Unlocked isn't just theory. Over 25 experts who are actively using AI in their businesses will be sharing their best tips and strategies. These no-fluff, all-action tutorials will give you immediately applicable insights to step up your game.

AI Unlocked Schedule:
* Day 1 - Foundations of AI: A tour of ChatGPT and discussion on prompt engineering.
* Day 2 - Content Marketing 2.0: Learn time-saving hacks to triple your content output in minutes.
* Day 3 - Sales & Funnel Magic with AI: Discover how AI can boost your conversion rates.
* Day 4 - Upgrading Your Products with AI: Learn how AI can innovate your products and services to gain a competitive edge in your industry.
* Day 5 - VIP only day: A deep dive into creating your Brand Brief using AI to get the best results out of ChatGPT.

Amazing Speaker Lineup: AI Unlocked features a lineup of amazing speakers, including Jordan Gill, Brenna McGowan, Gwen Lane, Meagan Williamson, Melissa Litchfield, Laura from bsquared social, Apryl Beverly, and many more.
All Access Pass: If you're worried about missing out, the All Access Pass provides lifetime access to all the recordings from the summit. Watch it on repeat, binge it Netflix style, or take your sweet time to digest all the insights - the choice is yours!
Tickets: If you're ready to dive into the world of AI, the countdown to the AI Unlocked Summit starts now. Get your ticket at https://aiunlocked.co

The world of AI is waiting for you. Ready to unlock your potential? Don't miss this transformative event. See you at the AI Unlocked Summit!

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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In this fiery episode, I serve up my own “hot take” on social media selling, discussing my alternative approach to the popular content-to-sale strategy. I delve into the reasons why, unlike many online entrepreneurs, I opt for tech and automation rather than constant performance on social platforms. Plus, I share my “dirty little secret” that I rarely check my Instagram analytics. Intrigued? You should be!

What You'll Learn

The unconventional approach to using social media in my sales process.
Why I'm drawn to tech, automation, and systems rather than constant social media performance.
My stance on Instagram analytics and the data I focus on instead.
How I utilize social media to fill my sales funnels, not to be my main sales avenue.
Why I prefer to refine and improve a few core programs rather than continually creating new ones.

I’m challenging the norm on this one and taking you behind the scenes of my thought process around social media and how I’m currently using it.

Want more?

Check out our popular programs: https://gemmabonhamcarter.com/programs

Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
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Bonjour, dear listeners!

I'm incredibly excited to share with you the details of my recent three-week trip to the beautiful South of France. From the enchanting streets of Aix-en-Provence to the historical gems of Toulouse, and the charming medieval town of Mirepoix, there's so much to unpack.

But that's not all. Travelling with kids, as many of you may know, requires a whole different level of preparation and patience. In this episode, I'll be sharing my top tips for making the journey enjoyable for the whole family.

Then, we’ll shift gears and talk about something every entrepreneur dreams of: making money while taking time off.

Yes, you heard it right! I managed to pull in a cool $67k USD in product sales during my vacation. Want to know how? In this week's episode, I will spill the beans about the strategies I used, how I prepared my business for my absence, and exactly what products sold like hotcakes to rake in that dough.

It's not magic, but a matter of careful planning and strategy. I will break down the four key areas you need to consider and build to ensure you have that same kind of financial stability in your sales.

In this episode, we'll dive into:

My travel itinerary in the south of France – get ready for some serious travel inspo!
Essential tips for travelling with kids to make your journey a breeze.
How I made $67k in product sales while sipping on French wine and basking in the Mediterranean sun.
Detailed insights into what sold and how I sold it to secure that impressive revenue.
The four main things you, as an entrepreneur, need to consider and build for your own financial security and to maintain consistent sales, even when you're not actively in your business.

So, buckle up for this blend of travel tales and business insights, designed to entertain, inspire, and educate.

Let's roll the tape!

AirBnBs we stayed at:

Aix en Provence: https://www.airbnb.ca/rooms/17568037?guests=1&adults=1&s=67&unique_share_id=850762c6-6ba3-4cc8-8f18-8b2b16c615bd (we were OBSESSED with this place - loved it! Only thing is that you need a rental car as it’s not walkable into town)
Montpellier: https://www.airbnb.ca/rooms/609236950985165852?guests=1&adults=1&s=67&unique_share_id=7c814c57-a11a-4c22-ad2e-f2718cf581ef (was good, but not amazing)

Towns visited:

Aix en Provence
Montpellier
Mirepoix
Carcasonne
Camon
Toulouse
Narbonne

(Happily recommend all of them - so beautiful!)

Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.

Thanks for your support, and I can't wait for you to listen!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting.

In this episode of The Course Creator Show, Anna shares:

Her entire offer suite from DIY courses up to 1:1 offers, what she sells them for, and how she sells them
Her experience with paid ads and running profitable funnels
Why she uses a Facebook Group for her organic marketing (and the secret to growing it to 10k members)
How she made $52k in one week using my Black Friday in a Box strategy

… and more!

Tune in to the episode. It’s a good one!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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In this episode, Gemma shares her inspiring story of how she built a real estate portfolio of 4 buildings - now worth over $4.5M.

We’ll hear how it all started with the purchase of her first home, where she DIY’d a renovation with her husband to turn their basement into an apartment to help cover their mortgage!

We’ll also get a look at the acquisition of Gemma’s three properties since, including the hard-won lessons she’s learned with each one.

Whether you’re an experienced real estate investor or just starting out, this episode is packed with valuable insights and practical advice for growing your own real estate portfolio.

Tune in to hear Gemma’s story and we can’t wait to hear more about your real estate goals!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

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If you're an entrepreneur, you know that managing your finances can be a challenge. How much should you pay yourself? How do you know what to save, and how much should you allocate to expenses? And what about hiring? It can be overwhelming, but it doesn't have to be.

In this episode, I sit down with Belinda Rosenblum, author of the best-selling book "Own Your Money," to discuss all things finance. Belinda is a financial expert who helps entrepreneurs take control of their money, so they can focus on growing their business.

We collected YOUR questions ahead of time and are addressing them in this very frank episode.

During our conversation, Belinda shares some valuable insights and practical tips that will help you get a handle on your finances.

Here's a sneak peek at what we cover:

How to know what to pay yourself, save, and allocate to expenses as an entrepreneur
The do's and don'ts of hiring and outsourcing, and how to build a team that supports your financial goals
The mindset shifts you need to make to create a healthy relationship with money
Our favourite personal finance books and why we love them

Belinda's expertise and experience make her the perfect person to guide you on this journey, and I'm so excited to share our conversation with you.

So, grab a cup of coffee and tune in to hear our chat about all things finance. It's available now on all major podcast platforms, including Spotify and Apple Podcasts. And if you enjoy the episode, be sure to leave a review and share it with your friends!

Thanks for your support, and I can't wait for you to listen!

Connect with Belinda:

Download the Pay Yourself Calculator:
https://ownyourmoney.isrefer.com/go/lmcalculator/a686/

Join Belinda’s next Pricing Masterclass:
https://ownyourmoney.isrefer.com/go/pricingwebinar/a686/

Get Belinda's "Self-Worth To Net Worth" Book:
https://ownyourmoney.isrefer.com/go/book/a686

Check out Belinda's Cash Flow CEO Accelerator program:
https://ownyourmoney.isrefer.com/go/cfceoapply/a656

Say hi to Belinda on Instagram: https://www.instagram.com/ownyourmoney/

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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I’m spilling the tea and serving up some serious money insights in the latest podcast episode!

It was at least 6-7 years ago when I first read about the idea of the “financial freedom” number.

I read about it in a book and immediately started doing the calculations on the back of my notepad to figure out how much we would need invested to retire and never have to make a penny again.

And while that number has changed and evolved over time, given the ideas and dreams my husband and I have for our family, the idea has stuck and is one that we are actively working towards.

(not that I want to retire anytime soon – but your girl loves having a goal!)

In this week’s episode of the podcast, I’m diving into…

The FIRE (Financial Independence Retire Early) movement
Helping you calculate your financial freedom number
And figuring out your personal net worth

I’ll also share how I track our personal net worth every quarter – an idea that you can totally swipe for yourself.

Trust me, this episode could change everything about how you are thinking about your money.

Lets roll the tape!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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Kaitlyn Carlson, CPA, is the Founder of Theory Planning Partners, a boutique wealth creation firm built exclusively for the top female entrepreneurs in the United States (and possibly with a Canadian partnership coming soon!).

She has worked in asset management for billionaires and has brought her extensive knowledge of wealth management to the entrepreneurial space.

In this conversation, we talk about
Why entrepreneurs need to have a financial plan and what to focus on first
The difference between an “enterprise business” and a “lifestyle business” and how either one can get you to your financial freedom number
The pyramid of wealth creation
What she learned from working with billionaire clients
… and so much more!

This was a really insightful episode. Tune in for all the details and start to think about your financial future.

To get in touch with Kaitlyn, visit her at:
Insta - @theoryplanningpartners
Website - theoryplanning.com
Calendly - calendly.com/theoryplanning

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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In today’s episode of The Course Creator Show, I’m chatting about all things money!

As someone who has always loved making my own money and saving it up, I didn't really start thinking about investing until I was in my twenties and bought my first house. It was then that I realized the true value of owning property and began to explore other avenues of investment.

But let's be real, the world of finance can be overwhelming and confusing, especially for those who weren't taught about it in school. That's why I've made it my mission to educate myself and others on the best ways to create financial freedom and flexibility.

In this episode, we'll be discussing some of the strategies I've used to manage my own money, as well as some tips on how to invest in stocks and real estate. Whether you're just starting out as an entrepreneur or you're looking to take your financial knowledge to the next level, this episode is for you.

So grab a cup of coffee (or your preferred beverage of choice) and tune in to The Course Creator Show. Let's get ready to make some money moves!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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In today’s episode, I’m sitting down with Lisa Princic.

Lisa is a Business Strategist and expert in all things memberships! She helps coaches and niche experts create profitable 6-figure memberships that last.

In this interview we talked about Lisa’s approach to memberships, why she believes in going deep versus wide, how to position and price your membership, and strategies to retain your members.

If you’ve thought about creating a higher ticket membership in particular, this will be a good conversation for you.

Let’s dive in –

Learn more about Lisa here: https://scalingdeep.com/gemma
Connect with Lisa on Instagram: https://www.instagram.com/lisaprincic/

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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Have you tried launching a course, but got crickets?

That’s the worst feeling. It can be disheartening to put a new product out into the world and not make any sales.

But instead of throwing in the towel or thinking that your course was a bad idea, tune in to this episode to learn the biggest reasons why most course launches flop. Understanding these could be a total game changer for your business!

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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Thinking about using AI to create your content? Already using ChatGPT to help you with social media captions?

I get it - it’s a useful tool for sure.

But before you go any further, tune in to this episode to hear how to think about your content strategy so you can stand out.

Because with AI tools will come more creators, more content, and more noise.

You’ll need to know how to differentiate yourself in order to grow an audience, captivate them, and make the sale.

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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I saw an ad recently that claimed you could “Create a course in 5 minutes using AI”.

Sure, you could theoretically do that.

But would it sell?
Would it be a transformation program for your students?
Would it be a leverageable asset in your business you could sustainably scale to 6-figures or more a year?

Absolutely NOT.

Tune in to this episode to hear my take on this bogus clickbait claim, what DOES make a course successful, and how I think we CAN leverage AI in an effective way.

This is a short and juicy episode. Click ‘listen’ now!

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Don’t you love going behind the scenes in someone’s business?

That’s exactly what I’m doing today. I’m sharing all the lessons I learned from my recent $150k launch of my program, The Passive Project.

Inside this episode, you’ll hear about what worked, what flopped, the lessons we learned, and ALL the numbers.

Ready? Let’s deep dive into this one –

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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We’re turning the tables today! I was recently interviewed by John Ainsworth on his show, The Art of Selling Online Courses. Our conversation was such a good one, that I knew I needed to share it here with all of you.

In this episode, I’m covering:

The ins and outs of my own online course business
How to craft a no-brainer offer to sell to your audience
The S.O.L.D. Method I teach my students inside of Course Creator School
Webinars … and whether you really need to use them

If you want to launch your own online course, this is a must-listen episode.

Enjoy!

Want to catch more from John?

Tune in to his podcast: The Art of Selling Online Courses: https://datadrivenmarketing.co/podcast/
Download his lead magnet: Profit Report: https://datadrivenmarketing.co/profit-increase-report/

Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/

Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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In this episode, I have my long-time business friend Erin Trafford as a featured Guest Expert. Erin is a Podcast Network CEO who specializes in podcast strategy, production, and promotion. Fun fact? She produced over 200 podcasts in 2022.

Erin’s background in radio and broadcasting paved the way to what she does today, as the Executive Producer and Founder of the Story Studio Network.

In this episode, Erin and I talk about:

Why podcasting can be an invaluable asset to your personal brand business
The podcasting VS video debate and which side we land on (and why)
Two questions you need to ask yourself when conceptualizing your potential show
How podcasting can fit within the landscape of social media and email marketing
Growing your podcast audience and reach

… and other incredible gems that Erin shared (you won’t want to miss her tip on how to use YouTube to expand the reach of your show! My mind was BLOWN).

Erin’s new program, Ready to Record, is an incredible opportunity for anyone who is interested in launching a podcast or wants to make their current show more successful.

Click here to sign up for her free training: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7e0f90a0/

Click here to check out the program: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7f2f90a1/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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After podcasting for 4 years, what would I do differently?

In this episode, I’m taking you through the mistakes I’ve made, lessons I’ve learned, and what I’ve done right after publishing 140+ episodes of this show.

If you are thinking of starting a podcast, or have one already, this will be a valuable show to tune in for!

Let’s roll the tape -

Want to get on the waitlist for my friend Erin Trafford’s podcasting program, Ready to Record? It’s launching soon!

Click here to sign up for her free training: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7e0f90a0/)
Click here to check out the program: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7f2f90a1/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Becky Launder is the founder of Modern Direct Seller - providing training, strategy, and systems to help direct sellers grow their businesses faster.

She is also a member of our community, The Passive Project.

In this interview, Becky shares:

How (and why) she transitioned from direct sales to courses
The different revenue streams that have evolved in her business over time (including which two are the most profitable, and which one her husband and business partner hates!)
How she is incorporating corporate clients, consulting, software, and licensing into her business
The top ways she plans on marketing her membership this year, to keep it growing past the 500 member mark
… and more!

Tune in to this episode to hear it all and go follow Becky over at www.moderndirectseller.com and https://instagram.com/moderndirectseller

If you want to join The Passive Project like Becky (our program for experienced course creators), visit www.getpassiveproject.com.

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Laura Lopuch is a cold email maverick. She helps solopreneurs send cold and pitch emails that sell naturally.

She was also a member of our program, The Passive Project.

In this interview, Laura shares
How (and why) she transitioned from copywriter to cold pitch expert
What cold pitches even are, and why they work so well to grow your audience at any stage in business
The difference between a cold sales email versus a cold pitch email
Over 5 different types of cold pitch emails you can use (these go way beyond simple podcast pitches!)
Why she set a specific goal of making $200k a year working 12 hours a week
How she built an evergreen funnel before her latest maternity leave, and what she plans on tweaking with it now that she’s back to work

Tune in to this episode to hear it all and go follow Laura over at X and X

If you want to join The Passive Project like Laura (our program for experienced course creators), visit www.getpassiveproject.com.

Laura's website: www.lauralopuch.com
Laura's Instagram: https://www.instagram.com/lauralopuch/
Laura's email templates: http://www.lauralopuch.com/gemma

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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I have followed Vanessa Lau online for years (she’s always been on top of the game when it comes to social media) and last week she announced that she’s taking a potentially permanent sabbatical from her business.

Here’s the article where she makes the announcement: https://vanessalau.co/sabbatical/

After reading her announcement, it got me thinking about the pattern of other “big time” entrepreneurs who have quit or left their businesses.

I have huge respect for Vanessa that she put her happiness, well-being and health first BUT I also think there are some lessons to be learned here.

So, I turned on my microphone and recorded this episode.

Tune in to hear what I think about the situation, the quitting pattern I’ve noticed, and how we can ask ourselves some key questions to ensure we’re building businesses that align with what we want our lives to look like.

Let’s dive in –

Link to Vanessa’s announcement: https://vanessalau.co/sabbatical/

Vanessa’s Instagram: https://www.instagram.com/vanessalau.co/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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I’m putting together a mastermind (finally! for real!) in 2023.

It started at xmas, when I was reflecting on how I wanted to work with clients at the highest level this year.

For a few years now, I’ve been taking on clients 1:1.

Typically we sign for a 3-month container (a $10k package) and meet bi-weekly during that time.

By working so closely together, we knock out incredible goals and move strategy along fast. Some of my client results include $40k+ launches, hitting a $250k/year, building out entire product suites, and creating evergreen systems for sales.

And then late last year, I decided to run a small-group "Evergreen Accelerator".

It was a fast-paced 4 week program for about 20 entrepreneurs (investment was $2k), where we built out webinar-based evergreen funnels together. Similar to what I teach inside of Passive Project, but in an accelerated, live environment.

We met up each week over Zoom - with a lot of homework in between! It was intimate, strategic, and the clients executed FAST.

Like my 1:1 clients, I really loved getting to work at this deeper level, but I also saw the power of creating the small group connection. It was clear that the relationship part was a powerful component to the success of the group.

So with the experience of both of those things, I knew I wanted to do a hybrid of 1:1 and small group programming in 2023.

As I got ready to launch Passive Project in January, I created a "Plus" tier to the program and slapped it on the sales page to start to gauge interest.

That one, tiny paragraph of my initial concept of this mastermind-type offer generated a handful of applications and DMs from dream-fit clients.

It’s clear that this was exactly what some of you were looking for.

The strategy I teach inside The Passive Project is incredibly high level and comprehensive, but there’s something to be said about working together 1:1 and getting that extra level of support and accountability in a small group.

And this is where the Accelerator Mastermind was born.

I’m opening up a few spots for this new small group program by invitation.

We’ve already secured 3 spots. 5 others have been accepted but are pending payment. So by the time you read this there might actually only be 4 spots left.

(the cap is 12 participants)

All the information about the mastermind can be found here: https://docs.google.com/document/d/1p261HnVFg9UITxYqsPe65LCbsdnLaaQZom-sYkD3XHY

If it sounds like the right fit, I’d love to chat and see if this is the next best move for your business.

How do you get your invitation?

Submit an application form here: https://docs.google.com/forms/d/e/1FAIpQLSdrPwSWhTEVOm_UXsBqY5Gs_lkjHBKO98qN0sbE05hUxJ4ltA/viewform

Have questions? Include them in your application form and we'll get back to you with answers.

Don’t wait to reach out - we’re going to wrap up this enrollment soon. Kick off starts on Feb 27.

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram a

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Today, we're chatting with one of our Passive Project Members: Daniel Wallace.

In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach.

In this episode, he is sharing:

Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the small steps you would have through fatigue and busy-ness overlooked.
Why more creators should host regular summits!

Let's no forget some kind words he had to say about his experience inside of The Passive Project:

"I've implemented some of the changes Gemma advised for selling my coaching program. I love the results! Sales have been great and I’m able to set expectations a lot better before people buy. I broke $100k in revenue for the year - for the first time ever. Gemma’s advice is going to help me have an even better 2022!

I followed Gemma's advice about my Black Friday promotion to the letter and it worked extraordinarily well. My best week ever in the business. I made $39k in those 5 days. I was blown away!"

Visit his website: https://danieldavidwallace.com
Follow his on IG: https://www.instagram.com/writingdaniel/
Try HeySummit: https://www.heysummit.com/?fpr=ddwallace

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Today, we're chatting with one of our Passive Project Members: Stacy Aguila.

Stacy is a lifestyle brand and website designer for educators, leaders, go-getters, and creative visionaries. She works with a lot of course creators, especially when it comes to program launch support and the brands and websites that support those businesses!

In this episode, she is sharing:

How The Passive Project was one of the first things she invested in as she started thinking more seriously about her business and how she has been able to build her business around her lifestyle.

Let's dive in!

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"Passive Project was a giant help for me when I was hosting and launching my membership in 2021. It was a safe and honest space to ask questions and debrief on results. Learn from past launches and get help on next steps. I loved how accessible Gemma was and how warm the community always is.

I’ve also made some great connections within the community and feel like the members inside of it are in the same phase of life and place in their business as me, which has been encouraging.

PP was one of the first things I invested in as I started thinking more seriously about my business. And Gemma was one of the first business coaches I started listening to. I really like to narrow who I'm getting advice from, and I always felt connected to Gemma's style and the way PP was set up. It felt warm and approachable.

When I first started my business, I focused on creating a passive program right away. And I feel like it was fairly successful for a first run. I made around $10K, but more importantly, it helped me understand what I did and didn’t like when it came to my business. "

Visit her website here: https://www.stacyeaguilar.com/
Follow her on IG here: https://www.instagram.com/stacyeaguilar/

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Today, we're chatting with one of our Passive Project Members: Christine Blubaugh.

Christine is a conversion copywriter and marketing mentor who helps online experts create the messaging and strategy to sell out launches and sign more clients.

In this episode, she is sharing how you can actually get Instagram to convert without feeling like you're putting all your time and effort into it.

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"By using the PP strategies, I took an evergreen funnel from 3% to a 5% conversion rate. I love how PP is such a complete education for experienced digital product creators. Gemma shares everything - including ALL the things she uses in her own business. I LOVE the templates! It's awesome."

Visit her website: http://christineblubaugh.com/
Follow her on IG: http://instagram.com/christineblubaugh

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Today, we're chatting with one of our Passive Project Members: Cheryl Rerick.

Cheryl is a business strategist, automation engineer, deliverability expert, and funnels pro. She brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.

In this episode, she is sharing all things email marketing and tagging strategies for email automations.

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"I've been in The Passive Project since 2019. I love Gemma's content and strategies, but I have stayed for the community. It's such a high-level group that I can go to for feedback and connections. The partnerships and collaborations that have happened thanks to being in the community are such a win."

Visit her website: https://cherylrerick.com/
Follow her on IG: https://www.instagram.com/cherylrerickmarketing/

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Thinking about enrolling in The Passive Project - my program for experienced course creators?

Tune in to hear what 2023 will look like inside the program.

I’ll talk you through what you’ll get, the curriculum, the 2023 monthly themes, the coaching team, Elevate magazine, and more.

If you’re sitting there after the episode like “DAMN! I’M IN!” here’s the link to join: getpassiveproject.com

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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Today, we're chatting with one of our Passive Project Members: Carissa Kruse.

Carissa Kruse is a Wedding Industry Maven, Queen of Sales and Marketing, and Creator of Wedding-Preneurs Content Club™ and Brides To Bookings™.⁣

In this episode, she is sharing:

How to figure out how and where you fit in within your industry and niche.

There are other course creators offering similar products and services, but there is probably somewhere within your service niche that you can be different and shine through. Once she leaned into what her audience was really needing she was able to create her own path and not feel like she was competing with everyone else.

By doing this as well, she was able to build relationships within her same niche which has been incredible for her business.

She always tell the wedding pros that it's community over competition and she believes that in the online coaching world too.

Not everyone is a right fit client.

She knows course creators sometimes think that there are others teaching the same thing, but if you can figure out a way that you can offer something your audience really needs that is unique and different (really dig and think outside of the box), you can stand out.

This is what she did with her Wedding-Preneurs Content Club.

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"OMG! I could go on for days about how great your course and programs are and have helped me. I think I own everything you offer. I love your teaching style and your processes really resonate with me.

For me one of the biggest takeaway from Passive Project is that building an online business takes a lot of trial and error. PP has really helped me uncover the changes and tweaks to make in the business as I'm building it. I just hit 200 members inside my membership (one of my big goals!) and I had an 8.3% conversion rate on my launch. I'm turning it evergreen right away!"

Visit her website here: http://www.carissakruseweddings.com/
Follow her on IG here: https://www.instagram.com/carissakruseweddings/

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Today, we're chatting with one of our Passive Project Members: Ellen Mackenzie.

Ellen is a Social media strategist and coach offering 1:1 social media services and training for other women who wish to build their own SMM business.

In this episode, she is sharing:

How she 4x my course sales in one year (US $22k in 2021 to US $85k in 2022)
How courses can change your business for 1:1 service providers
How TikTok and Youtube generated the most organized leads for her business

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"Learning Gemma’s strategy on how to do webinars resulted in a 7% conversion rate! It's the first time ever I've actually had people buy live on a webinar! PP completely changed the way I teach webinars and sell my offers.

I always thought I ran "good" webinars but now my mind has been blown. I realized how much I was hiding my offer at the end and felt guilty trying to sell to people. That mindset shift has been my biggest win from the program. I now have it on an evergreen funnel that’s converting at 2% and I’ve 4X’d my course sales in one year, from $22k to $85k!"

Visit her website here: https://www.ellenmackenzie.com/
Follow her on IG here: https://www.instagram.com/ellenmackenziee/

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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In today’s episode, I’m diving into one of the strategies that I use to automate more sales of my courses in my business.

It’s something I call the “Forever Funnel” and after experimenting with it a little over a year ago, I noticed that it created a lot of advantages in my business:

Advantage #1: It capitalizes on your best content and makes it work harder for you

Advantage #2: It creates additional pathways to purchase for your leads

Advantage #3: It automates more of your marketing… and sales

Advantage #4: It opens up conversations with “ready to buy” subscribers

Tune in to the episode today to learn more about how this strategy works!

What’s next?

After testing and trying different marketing strategies since 2017, I’ve landed on a 3-part system that I believe is the most effective way to maximize your course sales. It’s called the “Triple Threat Hybrid Method”.

I’ll be giving a free workshop on Jan 17, 2023 where I’ll be going into this strategy and how you can implement it in 2023 to hit $100k+ in your business.

Sign up for the live training here: https://learn.gemmabonhamcarter.com/gobig2023/

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

For all available offers, head here: https://gemmabonhamcarter.com/programs

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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I cracked $1 million CDN in sales in 2022. It was the first time I’ve ever hit 7-figures within a year in my business.

And in this episode, I want to share with you the strategy behind how I made that happen as a course creator.

After testing and trying different marketing strategies since 2017, I’ve landed on a 3-part system that I believe is the most effective way to maximize your course sales. Let’s call it the “Triple Threat Hybrid Method” - which layers together some key strategies to max out revenue.

Tune in to this episode for a high level overview and sign up for the free workshop I’ll be doing on Jan 17, 2023 where I’ll be going even further into this strategy and how you can implement it in 2023 to hit $100k+ in your business.

Sign up for the live training here: https://learn.gemmabonhamcarter.com/gobig2023/

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

For all available offers, head here: https://gemmabonhamcarter.com/programs

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my own business, lessons learned, and predictions for 2023.

Tune in for the last part of the series, where I’m diving into my goals and priorities for 2023, predictions I’m making, and overall trends I’m noticing in the industry.

If you’ve enjoyed this series, make sure to send me a DM on Instagram (@gemma.bonhamcarter) and let me know how YOUR 2022 has gone. I’d love to hear about it, plus the goals you have for 2023!

Alright - let’s dive in!

Want to learn more about creating and launching your online course? Sign up for my free training here: https://learn.gemmabonhamcarter.com/class

If you’re an experienced course creator, my program Passive Project might be the right next step if you’re ready to go evergreen. Send me a DM on Instagram (@gemma.bonhamcarter) for more information on our next enrollment!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my own business, lessons learned, and predictions for 2023.

Tune in for part two, where I’ll dive into the lessons learned from 2022. I’m taking you through what flopped, what failed, and what I’m letting go of!

If you’ve been enjoying this series, make sure to send me a DM on Instagram (@gemma.bonhamcarter) and let me know how YOUR 2022 has gone. I’d love to hear about it, plus the goals you have for 2023!

Alright - let’s dive in!

Want to learn more about creating and launching your online course? Sign up for my free training here: https://learn.gemmabonhamcarter.com/class

If you’re an experienced course creator, my program Passive Project might be the right next step if you’re ready to go evergreen. Send me a DM on Instagram (@gemma.bonhamcarter) for more information on our next enrollment!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my own business, lessons learned, and predictions for 2023.

Tune in for part one, where I’ll dive into my highlight reel. I’m going to review the top 10 (mostly) business milestones I achieved in 2022.

Enjoy!

Want to learn more about creating and launching your online course? Sign up for my free training here: https://learn.gemmabonhamcarter.com/class

If you’re an experienced course creator, my program Passive Project might be the right next step if you’re ready to go evergreen. Send me a DM on Instagram (@gemma.bonhamcarter) for more information on our next enrollment!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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People keep making these email marketing mistakes that are KILLING their course launches!

Whether you are gearing up to live launch your course or writing an evergreen funnel to sell your course on autopilot, there are always a lot of emails to write.

Here’s the truth: the more emails you send, the more sales you will make.

I’ve seen it over and over again in my own business and in the hundreds of course launches I’ve mentored for my students.

BUT – the biggest mistake I see entrepreneurs make is that they send the same style of email – usually pretty salesy ones with the main features of the offer – and that’s it.

So how can you write emails that are more thought provoking and appeal to all the different buyers in your audience?

I’ve got the best way to think about it.

You need to write your emails for every character in Friends.

Yep, the TV show.

(Psst - I’m a diehard Friends fan. I crush it in Friends trivia every single time).

When you do this, you’ll create a varied set of emails for your launch that will come across as interesting, dynamic, and ultimately lead to more opens, more clicks, and more sales.

Tune in to this episode to learn how to write your launch emails for each Friends Character.

Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/

Wanna know what sales emails look like from a $100K launch? Here are the exact emails I used: learn.gemmabonhamcarter.com/emails/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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True story: I have not had a zero dollar day in my business since January 1, 2020.

That’s right - I make sales every single day.

And on top of that, I’ve had consistent revenue growth year over year, having now sold well into the 7-figures in online course sales.

How has that all happened?
How do I have money flowing in every day?

It’s thanks to having multiple revenue streams in my business.

Tune in to this episode where I share what streams of income I have created in my business, which earn me the most, and what I’ve cut out!

Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/

Wanna know what sales emails look like from a $100K launch? Here are the exact emails I used: learn.gemmabonhamcarter.com/emails/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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If you are an established entrepreneur, what happens to your business when you launch an online course?

If you run a service based business, or do 1:1 coaching, or even own a physical product business, what are the side effects of also becoming a course creator?

Are people going to think you’re changing your business entirely?

Will you lose high ticket 1:1 customers, because you’re selling something cheaper?

Will you stop getting coaching clients because they can learn what you know in a course?

Will the rest of your offers stop selling?

These are all very real questions that I get from students all the time.

So let’s talk about what REALLY happens when you come to the market with a new course…

Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/

Wanna know what sales emails look like from a $100K launch? Here are the exact emails I used: learn.gemmabonhamcarter.com/emails/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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**Want to build an evergreen funnel to sell your course more consistently?

I have been using evergreen funnels in my own business since 2017 to sell my online courses. I have tested it all - the good, the bad, and the icky.**

We’re diving into some math in this one. Understanding some of these numbers will make you feel a heck of a lot more confident with your own funnels.

In this episode I’m going to share with you

My own conversion rate for a funnel where I sell a $1k program
The difference between short and long term conversion rates (this is super important)
And how I’ve made a paid ads strategy work, despite rising costs

Want to learn more about The Passive Project’s Evergreen Accelerator? Head here for all the details: https://gemmabonhamcarter.com/evergreen-accelerator

Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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Hate live launching? Feeling the stress and overwhelm of that launch-to-launch rollercoaster when you are trying to grow your course sales? And even worse, watching the guru entrepreneurs making easy 6 and 7-figure launches and trying to copy their strategies?

In this episode I’m going to share…

Why relying on live launches alone is a crappy strategy as a course creator
Why there’s more to the story behind those big launches (and what to look out for)
And the 3 strategies of the bigger “system” you can build to really gain momentum and growth in your business

Interested in learning more about The Passive Project’s Evergreen Accelerator, click here for details: https://gemmabonhamcarter.com/evergreen-accelerator

Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Dani Paige - a Canadian freelancer - built her copywriting business after realizing she needed out of her 9-5 job. A few years in, she was booked solid with 1:1 copywriting work for online creatives and knew that the only way to scale her revenue was to add a 1:many offer into the mix.

Enter: Sales Page Prep School.

Dani launched her flagship course to help people learn how to write personality-popping (and conversion driven) sales pages. Using the strategies and approach inside my program, Course Creator School, she has now launched it twice, brought in $30k in additional revenue into her business, and has taken it evergreen. Talk about a dream student!

Tune in to this episode to hear about her course launch journey, but also her take on my “rapid fire” questions, like…

The best subject line she’s ever used
The number one thing everyone should have on their sales page
The thing she wished she hadn’t done in her business
Her vision of what a “dream business” looks like (and how she’s getting there)

Enjoy!

Follow Dani here:

Website: https://danipaige.com/

Instagram: https://www.instagram.com/danipaige.online/

Improve Your Sales Page: FREE TRAINING: https://offers.danipaige.com/freetraining

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Ever wondered what would happen if a comedy hypnotist and a mind reader turned their skills to email marketing?

Well the answer is Rob and Kennedy from the Email Marketing Heroes! They have quite a different take on email marketing for small businesses that flies in the face of the old fashioned ‘beat people over the head until they buy, die or unsubscribe' mentality.

Instead, they tap into the psychological techniques they've mastered in the world of showbiz to build deeper relationships with your email subscribers and make making sales really easy.

In this interview, we are covering:

Whether you should send daily emails to your list
How to fit email in with your social media and content marketing strategies
The best subject line they’ve ever used
The sneaky partnership strategy that gets them incredible connections

Tune in so you can dial up your email strategy and start making bank from your list.

And grab their “Click Tricks” resource so you can start getting more clicks from every email you send: https://emailmarketingheroes.com/gemma

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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A few years into creating her website design and development agency, Katie from @RebelandRise knew that it was time to launch a course. She had built out the agency side of her business and had 1:1 clients flowing in, but was ready to create a new leveraged revenue stream and an ‘education’ arm of her company. Working with Gemma, Katie created and launched her signature program, ShowitAll to show other freelancers how to offer Showit website design services.

The response was incredible and Katie had a successful first launch, bringing in over $30k in revenue. Spoiler - at the time of recording, Katie had just wrapped up her second launch and did another $50k in sales!

Tune in to hear the lessons Katie learned during her launch, what held her back from launching a course earlier, a full debrief on her expenses, and where she’s taking her business next.

Follow Katie here:

Website: https://rebelandrise.co/

Instagram: https://www.instagram.com/rebelandrise.co/

Showit Income Calculator: https://rebelandrise.co/income-calc-landing

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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After blowing through my flagship program, Course Creator School, with a vengeance, Sarah Becker of Becker Talks Money launched her first financial course for entrepreneurs and self-employed women.

She was hoping to get 5 people at a $297 price point (so, about $1500 total) to beta test and get proof of concept for this course idea. Well after a low-key launch, she got 44 students, doubled her Instagram following, and made $11,680 in sales! What an incredible success story!

Tune in to this episode to hear about how she did it, what she learned, what she attributes her success to, and get some of her personal finance tips.

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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From a $2,000 launch in 2019 to a $90K launch in 2021.

Lauren is an e-commerce coach who teaches digital and product based businesses how to build and scale their sales through the Etsy platform.

In 2019, she had a small email list and a launch of $2K... Two years later, she has over 25,000 subscribers on her email list and did a $90K launch.

Tune in to find out how she did it.

Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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I took a full month off my online business and still grossed $45,000 USD in revenue. Here’s how I did it.

Last month I took a month-long trip to England. Beyond the fun stories and photo reel, I wanted to share with you what it REALLY looks like to take time off from your business.

A big reason why I have designed my business the way I have is because I want to allow for freedom, space, and the flexibility to go anywhere, anytime. My inner adventurer spirit is strong.

So what did it look like to be away for that long? What did I have to setup in my business so that it could keep running without me?

I will break it down for you in three parts. Tune in to get all the details!

Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails. As a former copywriter-for-hire, she wrote emails for some big clients like Amy Porterfield. She is a fellow Canadian, a mom of two, and probably one of the most real and authentic people in the digital marketing space.

Tune in to this episode to learn:

Why you should focus on writing better emails, especially when there are so many competing tasks to do in your business
The best subject line Tarzan ever sent
How Tarzan got a 50%+ Conversion Rate in one of her Live Launches
The one tip you should start doing in your emails today
… and more!

If you want to join Tarzan’s program, Email Stars, the doors are open for the next cohort until June 23, 2022.

Enroll here: https://tarzankayglobal.samcart.com/referral/emailstars/14yIzf4vfvYrCpL2

[Joining through Gemma’s affiliate link will unlock a special bonus package that will be sent to you on June 30, 2022!]

--

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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Jacqui is an Emotional Freedom Techniques (EFT/tapping) Practitioner serving women in midlife who've tried all.the.self.help and are afraid that the problem is actually who they are.

She joined The Passive Project looking to scale her business and through my signature method she put together a scrappy sales funnel, tossed it out into the world, and it changed her entire business.

Within our community, she has found transparency, relatability between herself and the other members, best practices based on my own experimenting, and so much more.

Tune in the hear what she had to say!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Today, we're diving into the ONE thing that most people completely miss when they're launching their online course...

AND it can be a complete make or break in terms of getting students into your programs.

Brenna McGowan is talking all about pre-launching and how you can use an effective prelaunch to warm up your audience and increase the sales of your launch.

Let's dive in!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Kate Atkins is a dog behaviour specialist and has been working 1:1 with clients for nearly 4 years.

She wanted to create an online course to reach more people and make it more affordable for people to learn her strategies.

She joined Course Creator School and quickly skyrocketed her email list to 350 subscribers.

Tune in to learn how she did it!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

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Whenever someone says they don't think online courses will work for their industry, I'm always the first to sit down and brainstorm an amazing course idea.

I truly am a firm believer that online courses can work for every single industry and Kristin is an amazing example of that.

Kristin joined Course Creator School and ended up gaining 1,000 followers on Instagram AND made $4,000 from her course.

By the way, she's in the fertility industry!

Tune into this episode to get all the deets.

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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Have you ever thought about using blogging to increase your traffic, audience and leads?

It might be an old-school strategy… but one that still totally works.

In this episode of The Course Creator Show, I’m sitting down with long-time blogger Kate Kordsmeier.

Coming from a journalism background, Kate started online with her own food and travel blog that she grew to a 6-figure business and eventually sold.

With a focus on writing helpful articles and learning the in’s and out’s of SEO, Kate was able to grow a huge following and has helped other bloggers and entrepreneurs now do the same.

If you want to learn how you can use a blogging approach to build a long-lasting, sustainable strategy to get new leads every day into your business… tune in to this episode!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

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Ever worry that maybe your online course idea isn't going to land with your audience? Are you worried that you're going to put in all this work to create a course only to have it completely flop?

Today, I'm chatting with one of my students, Janita O'Hara all about how she came into my program and found out that you can actually make money from your course BEFORE you create it.

Fast-forward to her first launch and she made over $13,000. Now those are some results we can get behind.

Tune in to learn how she did it!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I got called ORDINARY!

…. But it was a good thing.

In today’s interview with former student, Libby Langley, she’ll share why she called me ordinary, plus how she launched her online course and got 31 students right off the bat.

Tune in to this one - it’s a great story.

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I have made well over a million dollars selling online courses and digital programs.

And I’ve helped hundreds of students build 6-figure course businesses too.

So what is the secret to that success?

Is it selling a bunch of different products?

Doing launch after launch throughout the year?

No.

Tune in to this episode where I share the one main factor to creating a successful (possibly even million dollar!) online course business.

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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You want to sell more of your online course, but you are only selling it when you live launch, which means inconsistent sales and a revenue rollercoaster.

In this podcast episode, I’m sharing how to create a more well-rounded approach to selling your online course, and how this one strategy earned me 53% more sales in my recent 6-figure launch.

Tune in to find out!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Think online courses only work in the business to business or digital marketing industry?

Think again.

Lizzie Bolliger is a doula and childbirth educator who enrolled in my program Course Creator School.

She was already working with clients 1:1, had started to grow a following on Instagram, and knew that her next best step was to launch a group program.

And that’s exactly what she did, after taking my course.Let me wow you with a few stats before we get into the interview. During the first 6 months after taking my program, Lizzie…

Grew her Email list from 66 to 850

Grew her IG audience from 9.2K to 14.1K

Launched her first course and made over $3300

Did a second flash sale and made over $7000

And is now growing at lightning speed

This is a really great case study to learn from. Let’s dive into the interview.

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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In this episode, Gemma and Dee sit down to talk high ticket programs and offers.

If you have ever wanted to understand how to sell a service or program at a higher price point so that you can work with fewer clients but make more revenue, this is a conversation you won’t want to miss out on.

They dive into

The definition of a “high ticket offer”
What makes a program worth paying the big bucks for
How to position yourself and approach marketing differently to attract those higher-paying clients
… and so much more

Deepshikha Sairam, is a Business Mentor and Sales Strategist who helps thriving CEO’s leverage their energetic gifts for supersized results.

In addition to mentoring her clients to generate $30K+ a month with custom curated marketing strategies and energetic practices, Deepshikha is the creator and host of the wildly popular podcast, How to Womxn: Buck the System. Live your Truth.

She has been featured in Entrepreneur, Tiny Buddha, Elephant Journal, Self Magazine and the award winning Marie TV.

When not cooped up in her stylishly decorated office in her New Jersey suburban home, you can find this mama of 2 boys with her nose in a psychological thriller or watching reruns of Game of Thrones like her life depended on it.

Deepshikha Sairam is a Writer & Spiritual Business Mentor who helps thriving entrepreneurs, coaches & consultants

You can catch Deepshikha on Instagram!

Want to build your own high-converting evergreen funnel? Grab our ALL-NEW Evergreen Funnel Kit and get access to our funnel calculator, checklist, funnel maps, and more: https://learn.gemmabonhamcarter.com/funnel-kit/

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I have been running paid ads for my business since 2017.

They are an incredible tool to help accelerate your growth, when you have your product validated and have a way to consistently and predictably sell it to those leads through an evergreen funnel.

But after 5 years of running ads, what are the two that have consistently been the best performers for me?

The ones that I can attribute 6-figures to with ease?

That’s what I’m going to share with you today.

Tune in here!

Want to build your own high-converting evergreen funnel? Grab our ALL-NEW Evergreen Funnel Kit and get access to our funnel calculator, checklist, funnel maps, and more: https://learn.gemmabonhamcarter.com/funnel-kit/

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I am really excited to share this story today.

In this interview, I’m sitting down with Meg Svec.

Meg is the Co-Owner of Spilt Milk Pastry, a bakery in Chicago, and the Founder of Bakery Business Academy.

A few months after launching a small digital product, Meg came to work with me. I helped her re-position her offer, build out her product suite, improve her launching, come up with a lead generation strategy, and ultimately build out a thriving digital business.

As a mom to young kids and a busy bakery owner, Meg needed to create a business that could operate with her limited time – about 5 to 10 hours a week.

And I’m ridiculously pleased to share that within the first year of working together, Meg grew her online course side hustle business to a quarter million dollars in revenue.

Let’s roll the interview!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Want to make more sales on autopilot? Snag my Email Funnel Blueprints: https://gemmabonhamcarter.com/blueprint

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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If you are a course creator or are planning on launching your first course, there is one thing you need to do….

…One email that you MUST send to your list before you launch!

Tune in to this podcast episode to learn…

What that email is
Why a pre-launch can make or break the success of your course
And the other activities you should be doing before you open cart

Let’s dive in!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Want to make more sales on autopilot? Snag my Email Funnel Blueprints: https://gemmabonhamcarter.com/blueprint

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Dallas Travers is an incredible, well-respected coach. She has been in the coaching space for years and has the sales call strategy down to a science.

Zero slimy or sales-y tactics allowed, Dallas has a lovely and effective approach for hosting and closing sales calls with an amazingly high conversion rate.

If you work with clients 1:1 or use sales calls to enroll students in your high-ticket programs, you’ll want to tune in.

Hit play on the episode below!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Want to make more sales on autopilot? Snag my Email Funnel Blueprints: https://gemmabonhamcarter.com/blueprint

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I don’t know about you, but I LOVE knowing about how other online entrepreneurs and business owners make money!

It’s like being a fly on the wall and getting an insider perspective behind the brand.

At this point in my own business, I have made well over a million dollars since I launched my first course in 2017. In 2021, we hit $700k in annual gross revenue, which was our biggest year yet.

So how did I do it?

Well, I had 6 streams of income that made up that number.

Some people will tell you to focus on only one product until you hit a million a year with it. And while that approach can totally work, I like to have my eggs in a few baskets. I love to diversify and that’s exactly what I’ve done with my business.

In today’s episode I’ll be diving into that in more detail and breaking it all down for you.

So stay tuned!

Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/

Want to make more sales on autopilot? Snag my Email Funnel Blueprints: https://gemmabonhamcarter.com/blueprint

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I had the opportunity to sit down with the one and only Carrie Green. You might know her! She is the author of She Means Business, which is pretty much one of the first books I read and was totally captivated by it.

She's also the founder of the extremely popular membership called The Female Entrepreneur Association.

In this interview, I am asking Carrie all the questions about how she has grown her business to the level it is today and she is dropping a ton of strategy and advice for up-and-coming course creator & membership site owners and digital entrepreneurs.

This is an interview you will not want to miss. So, without further ado, let's dive on in!

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Are you an experienced online course creator who is READY to see some serious growth in sales in 2022?

Then this is the time to jump into The Passive Project.

The price of our membership is almost doubling at the end of the month!

Tune into this episode to learn about all the changes we're making for 2022 and why the price is going up!

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Want to build your own high-converting evergreen funnel? Grab our ALL-NEW Evergreen Funnel Kit and get access to our funnel calculator, checklist, funnel maps, and more: https://learn.gemmabonhamcarter.com/funnel-kit/

--

Are you an experienced course creator who wants to scale? Join our membership, The Passive Project: https://gemmabonhamcarter.com/passiveproject/

--

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

View Details

Want to know what I think is going to happen in 2022 when it comes to the online course space?

Up to this point, we've seen course creators rave about making multiple five figure launches with a simple masterclass or running ads to a tiny offer and making bank...

Well, I think 2022 is going to be different.

Tune in to this episode to learn about the trends I think we're going to see in the online course space!

Want to build your own high-converting evergreen funnel? Grab our ALL-NEW Evergreen Funnel Kit and get access to our funnel calculator, checklist, funnel maps, and more: https://learn.gemmabonhamcarter.com/funnel-kit/

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

View Details

Ever wonder why your funnel isn't converting?

I get it, there are a ton of components at play and it can seem CRAZY to know how to figure out which parts of your funnel might need some tweaking.

In this episode, I'm diving into how you can fix a leaky funnel (a funnel that isn't converting as well as you would like) and which data points you should focus on to really increase your bottom line!

Want to build your own high-converting evergreen funnel? Grab our ALL-NEW Evergreen Funnel Kit and get access to our funnel calculator, checklist, funnel maps, and more: https://learn.gemmabonhamcarter.com/funnel-kit/

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Digital entrepreneurs usually fall into one of two camps…

The live launch camp.

Or the evergreen camp.

But there is a big problem with choosing just one approach to sell your course, membership, or digital offer.

If you only do live launches or only do evergreen funnels, you are missing out on a GIANT group of potential buyers.

I have been able to utilize both approaches in my business using the Hybrid Marketing Method.

Tune in to this episode to learn what the Hybrid Marketing Method is and how I have used it to (easily!) make more income and scale my sales.... and how you can 10x your course sales with this method.

Want to build your own high-converting evergreen funnel? Grab our ALL-NEW Evergreen Funnel Kit and get access to our funnel calculator, checklist, funnel maps, and more: https://learn.gemmabonhamcarter.com/funnel-kit/

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Want to go behind the scenes and hear about how 2021 played out for my business?

In today’s podcast episode, I’m sharing…

How much revenue my products brought in in 2021
What worked this year (and what didn’t!)
The growth I saw across content marketing platforms
The personal life changes I made this year
What I’ll be focusing on in 2022, including what I’m doing instead of setting goals

Tune in to this episode as I peel back the curtain and share all the nitty gritty details!

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I’m going to hit a milestone in a few weeks... 100 episodes of my podcast!

And as much as I'm excited to celebrate that, there's something that had been irking me about my show:

My podcast has been the same name as my group program for experienced course creators AND doesn't quickly convey to new listeners what I do.

I had been given some advice years ago to name my show and my program the same thing, but it never felt right.

Since we are kicking off a fresh year, I figured the time was right to give the show a makeover!

Cue the hairspray and a new outfit …

(who else loves a good makeover? I used to binge ‘What Not to Wear’ hard!)

…. Introducing The Course Creator Show!

Still the same great show, but with a more clear name and a new look ;)

New episodes are released every Monday!

This year I’ll be bringing more strategy, more stories, and more insights for aspiring and scaling course creator business owners.

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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When someone tells me that an online course won't work for their niche... I truly don't believe it!

I truly believe that every entrepreneur can integrate a digital offer into the mix, and whether that's our course, a group program, a mini offer, a membership, or some other kind of digital offer, creating that leverageable offer that you can sell over and over and over again is a game-changer.

I've helped over 7,000 entrepreneurs in my own paid program create and sell digital assets like online courses to add that whole new revenue stream to their businesses. And in my own business, I am now making over half a million dollars a year just from my digital products and this is 100% possible for you to do.

In today's episode, I actually just want to walk through a few examples of digital product options because I have a feeling that by talking about different examples and styles of offers in different industries it's going to get your wheels turning on what you could do for your business!

Let's dive in!

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Welcome to this episode where we are sitting down with my friend Amber McCue!

Amber is a small town girl turned adventure loving global citizen. She went from being a single mom to having two companies that she can run from anywhere in the world with her family by her side.

I mean it's the dream right?

She is the founder of The Modern CEO where she coaches business owners on growing and scaling their companies. She's also the founder of Three Boudoir, which is a photography business.

She and I just chit-chatted today! This is kind of like a coffee chat with a girlfriend, conversation about all things entrepreneurship, scaling businesses, and running incredibly successful companies while also being a mom and prioritizing a family life. I think you're going to really enjoy this episode.

Amber is such a gem and has so many good little nuggets of information to share with us.

So, without further ado, let's dive into this one!

Want to hangout with Amber online?

Visit her website: https://ambermccue.com/
Follow her on IG: https://www.instagram.com/ambermccue/

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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How do you actually get people to sign up for your lead magnet?

You have this amazing resource and now it’s time to build a KILLER landing page that makes it an easy “YES” for people to hand over their email address.

But…

What do you include
How long should it be
How do you make sure it’s converting

In today’s video, I’m talking about the five things your lead magnet landing page needs to get more sign ups!

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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If I could marry email marketing I totally would!

I personally see my email list of over 20,000 engaged audience members as a security blanket that I continue to nurture and love on over time. The reality is, if social media and other ways of selling go up in flames, I have those 20,000 to lean on and sell to no matter what!

This is why I’m always telling my clients and students to build their email list, which they can do by building a KILLER lead magnet!

In this episode, I’m taking you through how you can 10x your email list with a lead magnet funnel!

Stay tuned!

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

Want to hear from 20 industry leading experts as they chat about their NUMBER 1 tip for growing an email list? Grab my FREE list building guide here: https://thesweetestdigs.lpages.co/list-building-guide/

Want to check out some of my FAVE tools for growing your email list? Here they are:

Email marketing platforms:

ConvertKit: https://gemmabonhamcarter.com/convert30
ActiveCampaign: https://www.activecampaign.com/ca/

Landing page builders:

Leadpages: http://gemmabonhamcarter.com/leadpages

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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So, you want to make $10K from your first course launch.

It seems like a good number to aim for right?

But how do you actually go about achieving that number? How many leads do you need? How do you price your course in a way that helps you get there?

In today’s episode, I’m taking you through my course math formula to help you understand exactly what you need to do in your business to hit that $10K launch!

How to launch an online course

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:

Register for it it here: https://gemmabonhamcarter.com/course-class

Online Course Pricing Guide

Need help figuring out how to price your online course?

Snag my Online Course Pricing Guide here*: https://thesweetestdigs.lpages.co/pricing-guide/

---*Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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In order to get a lot of BUYERS for your online course, you need to create "no-brainer pricing".

Pricing can feel weird, counterintuitive, backwards, and frankly... icky!

Instead of pulling a number out of the sky, or just copying what others are doing, today I want to give you 7 specific things you can consider to come up with a price for your course or digital product that you feel really good about.

Let's dive in!

How to launch an online course

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:

Register for it it here: https://gemmabonhamcarter.com/course-class

Online Course Pricing Guide

Need help figuring out how to price your online course?

Snag my Online Course Pricing Guide here*: https://thesweetestdigs.lpages.co/pricing-guide/

---*Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Do you know what takes a lacklustre online course that doesn’t sell and turns it into an irresistible program that has your audience pulling out their wallets, eager to jump in and enroll?

It comes down to something I like to call The Bucket System.

Today I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sales instantly.

You’ll learn:

What the 5 buckets are and why you need each one in your course
The reason why we need each bucket and how it’ll make a giant difference to your sales
How to package up your offer with an irresistible value stack

Let's dive in!

How to launch an online course

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:

Register for it it here: https://gemmabonhamcarter.com/course-class

The Passive Project

If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project*: https://gemmabonhamcarter.com/passiveproject

---*Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Are you overwhelmed by the thought of creating your own sales page for your online course?

Have you created one and then walked away with no intention of making tweaks if you find it’s not converting?

I can definitely relate! Creating sales pages can be a ton of work and sometimes you just don’t know what you need to include to get people to buy!

In today’s episode, I’m taking you through my five MUST HAVE sales page elements that lead to more conversions!

Make sure you stay tuned to the end where I talk about some amazing resources that will help you even more!

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Want to snag one of those amazing sales page templates I was talking about in the video? My friend Amanda Genther has some fantastic ones that I LOVE to use. Head here to grab one: https://gemma003--amandagenther.thrivecart.com/launch-in-style/

AND make sure you use PROMO CODE: GEMMA10 for a special discount!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Why the heck should you create and sell online courses?

Better yet, how do you create an online course if you don't see yourself as an "expert?"

In today's episode, I'm talking about why you should add an online course into your business, why you don't need to be an expert in your industry to create and sell online courses, and real life examples of people, just like you, who are selling their courses with confidence even though they were only a couple steps ahead of their audience!

Role the tape!

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

These are some of my other FAVE tools for building online courses:
→ Convertkit for email marketing: https://gemmabonhamcarter.com/convertkit30

→ Teachery for online course platforms: https://www.teachery.co/gemma

→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages

→ WebinarJam to help you launch your first LIVE webinar: https://gemmabonhamcarter.com/webinarjam

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Are you getting tired of the unpredictable income that comes with ONLY doing live launches with your course?

Are you looking for a way to create more consistent sales in your online course business without ALL the hassle of always live launching?

In today's episode, I'm talking about how to sell your course with evergreen sales funnels, and guess what? Most course creators just aren't capitalizing on this method to create more sales of their courses and offers.

Stick with me as I dive into:

Why you need an evergreen sales funnel
What the key components of a successful funnel actually are
How you can create one for yourself by reusing your live launch content

Let's dive in!

If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject

If you're ready to sell your digital offer on autopilot then make sure you snag my Email Funnel Blueprints so you can learn what emails to send and when! It's time to turn those leads into customers: https://gemmabonhamcarter.com/blueprint

Are you looking for those links to both ConvertKit and FloDesk so you can set up some juicy email funnels? Here you go:

→ Convertkit: https://gemmabonhamcarter.com/convertkit30

→ Flodesk: https://gemmabonhamcarter.com/flodesk

Let's not forget about some of my other fave tools I'm always talking about:→ Everwebinar for evergreen webinar setup: https://gemmabonhamcarter.com/everwebinar

→ Thrivecart for checkout pages: https://gemmabonhamcarter.com/thrivecart

→ Teachery for online course platforms: https://www.teachery.co/gemma

→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Want to launch your online course but are unsure if your idea will even sell?

One of the FIRST steps when launching a new offer is market research!

A lot of people tend to skip this step but it’s crucial because it allows you to get to know your audience, what’s selling well in the market already, and how you can market your course differently to stand out.

In today’s episode, I’m taking you through the best ways you can do market research for your course and how it can actually help you get more sales!

Let's role the tape!

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class

Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Want to create an online course but:

Have no idea how to map out your content
What to include
How to make sure your students get results

In today’s episode, I’m taking you through my course curriculum mapping method that will have you with an entirely planned out course in one afternoon…

... Maybe even less!

Let's dive in!

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class

Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

My GO-TO online course hosting platform! Teachery: https://www.teachery.co/gemma

Do you want to know about even MORE online course platform options? Then go and watch this video where I take you through my top five course platforms: https://youtu.be/znLsuE76gQQ

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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"Gemma, I have all these ideas... what should I launch first?"

I get that question in my DMs a lot :)

When you are looking to branch out into digital products and add a 1:many offer to your business, you’ll start looking into it and likely get overwhelmed at all the options out there.

Do you create a…

A mini offer.A course.A membership.A group coaching program.Heck, maybe even an eBook?

After creating and selling digital products since 2016 and working with thousands of students, here’s what I know to be true: All of these things can work.

One type of offer doesn’t "win" compared to the others.

They can all be a success if you give them enough time and effort.

So what CAN make a difference to how quickly you grow your business?

--> The order in which you roll out your digital offers <--

In today's episode, I'm diving into what I like to call the Profit Early Method!

This is the exact method I used to generate $500K in revenue last year!

So hit that play button!

The Doors Are Now OPEN: Course Creator School

The Doors to Course Creator School are now OPEN! There has never been a better time to join. Get an incredible price and a ton of new bonuses when you join before May 16th, 2021!

Jump into the course here: https://gemmabonhamcarter.com/coursecreatorschool

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class

If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Ever thought about launching a mini offer?⁠ ⁠

Maybe you're looking to branch out into digital products for the first time, these can look like an amazing option.⁠ ⁠

Create something once, and sell it over and over again.⁠ ⁠

Something with no coaching or interactive component.⁠ ⁠

And you might think it’ll be way easier to sell because it’s cheap!⁠ ⁠

I mean, who wouldn’t buy this awesome thing for just $27? It’s a steal!⁠ ⁠

But unfortunately it’s just not that easy.⁠ ⁠ Let's say you choose to price your offer at $37 and you want to make $10K.⁠ ⁠

Let’s assume a 10% conversion rate on the sales (which is generous, by the way), you’d have to get 2000 people to land on your sales page.⁠ ⁠That’s A LOT of eyeballs.⁠ ⁠ Even if you have a big audience, it’s going to be hard for you to get 2000 people to land on that sales page, particularly month after month to keep profiting.⁠ ⁠

The way you have big success with mini offers is by using paid advertising to drive eyeballs to that sales page.⁠ ⁠If you want to make those $10k months, you have to be running ads to get those 2000 eyeballs.⁠ ⁠

But now you’ve got the cost of the ads (and maybe hiring an ads manager).⁠ ⁠So that $10k just took a hit.⁠ ⁠If you are getting a 2X return on your ad spend, it means you will need to spend $5000 to get that $10000 in sales.⁠ ⁠And if you hired an ads agency? Add another $2000 in management fees.⁠ ⁠That $10k just turned into $3k.⁠ ⁠

We haven’t included any expenses like software, a customer support team member you might need to handle your inbox, and any potential refund requests.⁠ ⁠See how the money can look good from the outside ("easy 10k months!") but isn’t so great when you peel back the curtain?⁠ ⁠

It was only after I had healthy revenue in my business and could invest in an ads team that I started venturing into mini offers!⁠ ⁠

I today's episode, I'm pulling back the curtain and talking all about what it really looks like to lead with a mini offer!

Let's dive in!

Have you grabbed your spot inside Online Course Prep School yet? Do it here: gemmabonhamcarter.com/prepschool

In Prep School, you will…

Learn about The Mentor Model and how to turn what you know into a successful course idea (even if you don’t consider yourself an “expert”)
How to do market research and uncover the best course idea to launch in your niche
Identify exactly who your ideal student is and how to find them
What your course needs to include in order to sell like hotcakes (and get results for your students)
Sketch out your entire course curriculum using the Course Map Method (all in one afternoon - bring sticky notes!)
Prep a waitlist (no fancy tech required!) so leads can start signing up

Oh and did I mention it’s F-R-E-E?

Save your spot here (we’ve had over 300 sign up already this week!): gemmabonhamcarter.com/prepschool

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class

If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I’ve been doing the online business thing for a hot minute now.

I got into blogging back in 2010.

Then shifted into teaching and creating courses in 2017.

And in that time, between the programs I’ve enrolled in, peer masterminds I’ve been a part of, and conferences I’ve attended, I have been around a lot of entrepreneurs who make more than $1million/year in their businesses.

I have had a chance to chat with them, understand their business model, and get a sense of the back-end of their operations.

Here are some lessons that being around $1m/year business owners have taught me…

#1 --> They don’t necessarily know anything more than you or I do. Sometimes it’s just the fact that they’ve been doing it for longer.

Bottom line: Consistency and time in the marketplace matter.

#1 --> They don’t necessarily know anything more than you or I do. Sometimes it’s just the fact that they’ve been doing it for longer.

Bottom line: Consistency and time in the marketplace matter.

#1 --> They don’t necessarily know anything more than you or I do. Sometimes it’s just the fact that they’ve been doing it for longer.

Bottom line: Consistency and time in the marketplace matter.

#4 --> A lot of them have huge expenses every month. Team costs and ad budgets are usually the two biggies. There’s nothing wrong with a lot of expenses, so long as your profit margins remain healthy.

But behind some of the doors I’ve been privy to, there have been many who make a million dollars a year, but are only profiting say 10% or 15% of it. In the course creation business model, that kinda sucks.

I’d rather have a smaller, simpler business that puts $150k in my pocket every year than a giant company that stresses me out and pays me $100k a year.

Bottom line: Gross revenue doesn’t really mean anything. Look beyond the click-bait number.

Sure, we all want to make a million a year in revenue.

I think it’s a great goal to shoot for.

But I’m far more interested in growing a business that, although it may not look as “big” on paper, pays me a stellar salary so that I can live my version of a dream life outside of my business.

When you get past the fancy, click-bait numbers, isn’t that exactly what you want too?

Be realistic about the type of business you’re building and whether it’s in line with what you truly want.

Oh and know that it's totally cool to be doing a bunch of random things to make cash, while you're building that "ideal" business.

I've got an episode coming out next week all about the super weird gigs I've had that made me revenue, while I built up my course business.

The list is long + hilarious!

If online courses or group programs are part of that future for you, grab your seat for Online Course Prep School if you haven't already.

***(the 5-day free event I have coming up at the end of the month!)

Register here:*** https://gemmabonhamcarter.com/prepschool

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Exciting announcement!

Before I drop all the details, here’s the quick back story.

You know I’m the gal who turns creative entrepreneurs into successful course creators.

I work with 1:1 service providers, coaches, creatives, content creators, and other entrepreneurs to take what they know and launch courses, group programs and digital offers.

But what happens if you don’t have a clear idea yet on what your course should be about?

What if you are worried that your audience isn’t big enough yet?

What if you don’t have the first clue about where to really start?

I know that jamming everything into a 1-hour webinar really isn’t enough (and my #CourseClass webinar I have now mostly assumes you have a grasp on your course topic and audience).

So I decided to address these foundational concepts in a brand new LIVE event for anyone who is thinking about launching a course.

Introducing…

Online Course Prep School: Define your profitable program idea, map out your offer, and jumpstart your waitlist … in just 5 days

Register here: https://gemmabonhamcarter.com/prepschool

5 days.

Live training.

A pop-up community.

And a ton of clarity on how to move forward with your idea and get it launched.

When I started mapping this whole event out, I decided to charge for it.

I wanted it to attract just the action-takers. The ones who are serious about learning, implementing, and launching something in 2021.

Even if it was a small investment - like $19 - I was planning on making it paid.

But then guess what?

We went back into a “stay at home” order here in Ontario (so the 2 days/week my kids were in forest school disappeared) and I had to make my life as EASY as possible again.

Which meant that building out a sales page, a checkout process, and doing all of the work to make a paid event happen went out the window.

So what does that mean for you?

It means that I’m still going ahead with the whole event but making it F-R-E-E.

So take advantage!

(In the future I’ll probably run this again as a paid event… so this is the time to hop in!)

If you know that your current business model isn’t creating the freedom, growth, or revenue you’re capable of...

If you know that there’s a little voice telling you you’re meant for more...

If you are ready to branch out from what you’ve always done and step into a new role as a teacher and mentor…

… then go save your seat at Online Course Prep School.

Snag your spot here: https://gemmabonhamcarter.com/prepschool

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Today I want to talk about offers -the products, programs, and things we create to sell to our audience.

Sometimes creating an offer seems overwhelming and we don’t know where to start.

Other times we’ve created something already, but it might not be hitting the mark quite right and it needs a makeover.

As a course creator or digital product entrepreneur, it all comes down to the offer. Whether it’s a course, a group program, a mini product… we need to get that part right in order for the money to flow.

There are 3 important lessons that go into creating great, sell-able offers.

The kind of offers that end up as the best-in-market for their niche.

They are things that I have learned in my 5+ years of selling courses and after working with hundreds of students on offer creation.

This is nothing about bonus stacks, or copywriting, or marketing hacks…

To learn what they are (and how we can learn some serious lessons from Shark Tank) tune in to this week’s episode of the podcast.

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class

If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject

Not sure what tech platform to use for your course? We use and love Teachery. It’s a beautiful, user-friendly platform created by friends of ours, Jason and Caroline Zook. You can learn more and sign up with our special affiliate code at https://teachery.co/gemma

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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There is something that has been coming up over and over again with my students and clients who want to create and launch online courses, and I need to address it today.

It’s a theme - a pattern - that keeps showing up and I know it is holding so many people back. Maybe even you.

Today I want to share what it is, and what you can do about it to make sure it doesn’t keep you stuck.

Over the last few months I have been doing a ton of 1:1 coaching calls with new clients and students who want to launch their first course, and there is this one thing that keeps coming up.

And it’s over planning.

It’s analysis paralysis.

It’s filling your wall with sticky notes, but then hesitating on turning them into an offer.

It’s mapping out your course modules and lessons over and over again, but not moving beyond that.

The idea that things need to be perfect first. Or that you need a bigger audience. Or that there is going to be some sign from the Universe that will tell you it’s the right moment to put your idea out there.

But actually → It’s all fear.

That perfect moment is never going to happen. It’s going to feel scary. It’s supposed to.

So I want you to use this as your sign to RIP OFF THE BANDAID.

It’s time to put your idea, that little voice inside your head, that course you’ve been humming and hawing about, to finally put it out there.

Want to learn more about how to launch your first course and how I went from $0 to $500K a year with digital courses → click the link to sign up for my FREE COURSE CLASS. I’m sharing my game plan with you, so you can add an online course to your business this year. You can head over to https://gemmabonhamcarter.com/course-class to sign up

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I do a big eye roll WHEN SOMEONE TELLS ME THAT "ONLINE COURSES DON'T WORK IN MY NICHE".

I truly believe that every entrepreneur can integrate a digital offer into the mix. ⁠

Whether it's a course, a group program, a mini offer, a membership or some other kind of offer, creating a leverageable asset for your business that you can sell over + over again is a winning move.⁠

In this episode I’m going to walk through 7 different niches and the online course ideas that go along with them.

Are your wheels turning?⁠

Want to create and sell your own online course? ⁠

I've got the perfect free class for you, where I share my strategy on how to launch your new offer. ⁠

Snag your spot here!

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Want my FAVE online course hosting platform? Check out Teachery here: https://www.teachery.co/gemma

Unsure about where to host your online course? I created an entire video about the top online course platforms. Watch it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Are you the person who has tried countless different systems to create your schedule but still can't stay on track?

Do you struggle with creating huge to-do lists but you know that most of those things aren't actually resulting in more profit in your business?

Well today on the podcast we have Productivity Strategist Hannah Murphy. Hannah went from working 7 days a week with 3 clients, to working 3 days a week with 27 clients.

She's the queen of productivity and doing it in a way that aligns with our individual personality types (hint: we're talking enneagrams in this episode!).

She's dishing out some of her best tips today on the podcast.

Let's roll the tape...

Want to see more of Hannah?

Listen to her podcast
Follow her on Instagram

Ready to join The Passive Project?

If you want to dive into productivity on a way deeper level, I'm super excited to announce that Hannah is our Guest Expert inside of The Passive Project community next month. She'll be delivering lessons, a workbook, be inside our private group for feedback and doing a one hour Q&A live session at the end of the month.

We are so excited to have her help our students create the right kind of schedule for themselves - because let's be real - we all want that dreamy work life kind of balance, right? No more frazzled entrepreneur vibes. If you want to join us in there - you can head to gemmabonhamcarter.com/passiveproject

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Forbes estimates that the online education space is going to hit over $300 billion by 2025. So if you want to get in on this growing movement, you need to start selling digital products and programs.

Whether you are just starting up, you’re already a content creator, or you have a service based business, or even a bricks and mortar business - I believe there is always an opportunity to integrate digital offers into the mix.

In today’s episode, I’m going to share the 8 best digital products you can sell in the marketplace right now.

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

52 Prompts

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!

Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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2020 was a transformative year in a lot of ways, including stirring up some major shifts in the online business space.

I think it’s safe to say that most entrepreneurs are thinking about their businesses with a whole new lens and want to make sure they feel authentic and in alignment with their values.

So…

Are we going to spend 2021 with “business as usual” launches?

Using the same tactics that we’ve always used to sell our programs and products?

Chelsea Wallace, The Launch Copy Coach, sure doesn’t think so.

Chelsea has worked behind the scenes on launches for some giants in the industry - think Marie Forleo, Marley Jaxx, and others - and she has some serious insight on what some of these big trends and shifts look like.

Join us today as we talk about what live launching in 2021 will look like. And get some of Chelsea’s best tips on not only how to survive live launches - but actually thrive and love them.

Let’s roll the tape!

Want to see more from Chelsea?

Follow her on Instagram
Catch her on Facebook
Join her on LinkedIn
Get her Un-Launch Masterclass

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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If you are someone with a huge desire to get your online course or digital offer in front of more people so you can increase your revenue this year, then you're not going to want to miss this episode.Today's episode is the replay of my LIVE training from last week!

It’s been a year since I’ve done this training.

The slides are updated and it is LIGHTING ME UP.

The power of a data-driven sales system to scale your course business is like nothing else.

After I made my first evergreen sale of my online course in 2018, it was like a whole new world opened up.

And I’ve been testing every day since on how to keep growing my revenue from online programs (we hit $500K CDN in gross revenue in 2020!).

Let's roll the tap!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Have you ever felt dread or that pit-in-your-stomach feeling when it comes to your business?

Like cancelling a discovery call at the last minute, not wanting to show up and talk about your offers, or ignoring certain tasks on your to-do list?

Well, it could be because something in your business is out of alignment.

What if instead you could build a business that truly lit you up? That felt way more in tune with what you really loved doing?

That’s what I’m talking about this week with our guest expert, Kaitlyn Kessler. Kaitlyn is a mindset coach who helps entrepreneurs break the rules and expectations and ultimately create a business that fits them like a glove

If you’re thinking about where you want to take your own business in 2021 and doing all that goal-setting that is so common around this time of year, make sure to tune into this episode so you can do it in a way that truly lights you up.

Ready to join The Passive Project?

If you're ready to grow and scale your online course business in 2021, then jump in now at our limited time pricing of $497 for the ENTIRE YEAR!

Enroll here!

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Want to go behind the scenes?

In this episode I’m peeling back the curtain and showing you everything that went down inside my membership community, The Passive Project, in 2020.

I’m covering …

How much revenue we brought in for the year (and how much we spent in ads)

Why we only launched once in 2020 (and what we did instead)

What parts of the program were a huge hit with our members

The things that flopped (that we’re saying bye-bye to!)

You’ll also learn about the makeover we’re giving to The Passive Project in 2021, the exciting new changes that are coming, and what the year is going to look like!

Ready to become a member? Head to www.gemmabonhamcarter.com/passiveproject to enroll at our limited time pricing - just $497 for the entire year! Get in before it expires!

Ready to join The Passive Project?

If you're ready to grow and scale your online course business in 2021, then jump in now at our limited time pricing of $497 for the ENTIRE YEAR!

Enroll here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Want to 3X your revenue and email list with one strategy?

My guest this week, Krista Miller, used to run a web development business. But after 3 years of hustling, she had only grown her email list to 500 subscribers and was getting close to burn out.

Then she decided to host her first virtual summit. She tripled the size of her email list, made $16,000 and booked out her services for 4 months.

She has since hosted a virtual summit every year, and now helps other entrepreneurs do the same with her business, Summit in a Box.

In today’s show, you’re going to learn more about what makes summits so great, how to stand out in a sea of summits, why diversity and inclusion are incredibly important in this discussion, and some key tips to making sure your summit is profitable.

Let’s roll the tape!

See more of Krista:

Website
Instagram
Facebook
Download her summit freebie

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

52 Prompts

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!

Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Create it, write it, sell it

3 courses, 1 price, TOTAL business transformation.

The Digital Entrepreneur’s Cash Kit combines 3 powerful courses to help you create and launch an effective online course or digital product, and expand your audience on social media to sell it.

We believe you are ready to level up your business, and it starts with the CASH KIT.

Can we be super real for a second?

There’s a good chance 2020 threw a wrench in your plans.

Maybe you had big goals about this being the year to start, the year to scale, or the year when you could finally achieve an income spike without the side order of burnout and exhaustion.

Maybe you’re finally sick of your spaghetti-and-meatballs sales strategy… (That’s the one where you throw stuff against the wall to see what sticks, occasionally forking over some dough for a fancy rebrand or a new piece of gear, hoping it’ll level-you-up.)

Or maybe the last 8 months have made you brutally aware of how important it is to diversify your income streams.

You might be seeing others thriving in the online education space and asking yourself,

Do I have what it takes to make that happen?

These three cheerleaders say F*CK YEAH.

The Digital Entrepreneur’s Cash Kit gives you instant access to all 3 programs that will show you EXACTLY how to make this happen. Because by the way… you ARE ready to monetize your expertise.

And if you’re the kind of hustler who loves to creep the clearance section for the hidden gems at the lowest possible price, you’re gonna love how the CASH KIT snags you a spot in these 3 programs at an all-time discounted rate.

Getting goosebumps? Good, because this is just the tip of the iceberg.

Head here for all the details!

Free workshop: Fat Stacks Masterclass

How to build and sell a successful online course that makes money while you sleep!

Register for it it here!

Catch Laura and Mallory on Instagram:

Laura Kelly
Mallory Rowan

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Online course businesses are pandemic-proof.

That is one of those lessons that I never thought I would have to learn, but this year I did.

Thankfully, in 2020 I have seen so many online course creators thrive. This isn’t just in my business which has grown like crazy, but also my clients, students and friends have all been seeing success, too.

There has never been a better time to launch a course. Even if you think the market is saturated - it’s not.

Today on the podcast I have two of my business friends - Mallory Rowan and Laura Kelly - telling us why they decided 2020 was the year to finally launch their first online courses.

We get into why they chose the course route, the obstacles that they got stuck on, and ultimately what it has done for their businesses.

Time to pull back the curtain and dive into these case studies!

Free workshop: Fat Stacks Masterclass

How to build and sell a successful online course that makes money while you sleep!

Register for it it here!

Catch Laura and Mallory on Instagram:

Laura Kelly
Mallory Rowan

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Have you been hearing everyone talk about how the “money is in the list” but you’re stuck on how to actually grow your emaillist?

If you are stuck on knowing how to grow your email list so you can sell your online course and digital offers, then this is the episode for you.

My own email list is my most precious asset as a course creator. If you have an engaged email list, you will always have the ability to make offers and revenue in your business. There is no algorithm to contend with - you own your list.

It’s honestly one of the things that gives me the most peace of mind and security as an online entrepreneur.

In this episode I’m taking you through the exact 5 steps you can use to grow your list - whether you are a brand new course creator or have been in business for a while. These are the same steps I have used to grow my own list to over 15,000 engaged subscribers.

Let’s dive in!

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!

Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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In today’s episode I’m sitting down with Meghan Johnston - a Yoga Teacher and Wellness expert from Ottawa, Canada.

Meghan has been a yoga teacher for 10 years and entrepreneur for the last two years, but hadn’t ever launched an online course. When the pandemic hit and yoga studios were being closed all over town, she knew this was her moment to tap into the online space.

After enrolling in my program, Course Creator School, Meghan created and launched her first program - Radical Rest Rhythms. And she tripled her sales goals.

Tune in to today’s show to hear how she did it, the surprising thing she did during her launch that everyone tells you NOT to do, and more about how she developed her program.

Let’s roll the tape!

Want to see more of Meghan?

Attend her free workshop
Visit her website
Catch her on Instagram and Facebook

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Between Instagram, email marketing, doing live videos, and all the things - it can be tough to think about yet another strategy to grow your audience and bring leads into your business.

But there is one area that is often overlooked. Particularly in the digital product world.

And that is SEO. Or search engine optimization.

What if you could rank on the top page of Google for some of the best search terms related to your business?

Imagine having all those hot leads land on your website, turn into subscribers, and eventually buyers.

That you wouldn’t have to stress about your ads strategy or being famous on Instagram.

Pretty dreamy.

That’s what I’m talking about today with Mariah from Mariah Magazine. She’s an SEO expert and we are diving into some of the basic stuff that you can start implementing in your business today to start getting found online.

I loved this conversation. It totally brought me back to my blogging days, where I focused hard on SEO (and spoiler alert - I still get tens of thousands of hits every month on my blog thanks to those highly ranked articles I wrote years ago!).

SEO is a sweet strategy and I was so jazzed to dive into the topic with Mariah. I have a renewed

mission to make it a top priority in my own business over at gemmabonhamcarter.com too.

Let’s roll the tape -

Want to see more of Mariah?

Snag her Free Roadmap
Visit her Website
Catch her on social: YouTube | Instagram

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!

Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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It’s really easy to see where people are at today with their businesses, and frankly feel kinda intimidated by it, but not truly understand what came before. The pivots. The decisions. The strategies.

I’m going to rewind the clock in this episode back to early 2019 when I was ready to shift gears in my business. I had been a course creator for 2 years by this point, but knew that it was time to expand and teach about something new.

Although I’ve taken a lot of missteps in my business and often taken the long road in figuring things out, this one decision I made in early 2019 was a really good one.

It allowed me to pivot, get 40 students into a brand new program I hadn’t even created it, and ultimately set me up to follow the path I’m now on today.

If you are thinking of launching an online course, a membership, or any kind of digital program, you’ll want to hear this one.

I’m sharing all of it in today’s episode, so stay tuned.

Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!

Register for it it here: www.gemmabonhamcarter.com/course-classDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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If there is one thing that sets apart the new course creators from the experienced ones, it’s pre-selling.

Literally every successful entrepreneur in the infopreneur marketplace - anyone who’s out there teaching in their area of expertise - will pre sell their programs before they launch anything new.

What does that mean? How do you do it? And why is it so important?

That’s what I’m diving into in today’s episode. So stay tuned --

Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!

Register for it it here: www.gemmabonhamcarter.com/course-classDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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One of the questions I get asked all the time is “Gemma, what can I charge for my course?”.

Pricing is one of the trickiest things because it’s so different with digital products. This isn’t a physical product with clear cut costs, shipping charges, and margins. This isn’t a service-based business where you can estimate your hours for carrying out a task. This is a digital offer that you create once and sell again and again.

And that can mean that people waaaay underprice for their program. The amount I charged for my first course was laughable.

Or I see the other end of the spectrum, where people see other programs on the marketplace that are highly priced and price their own offer similarly. The danger here is that if you are newer in your space and don’t have the reputation and serious social proof that your program works, the over-inflated price tag will make it hard to sell. Like an over-priced house on Million Dollar Listing LA that goes stale.

You want to end up in the sweet spot. A price that is going to be profitable and worth it for you, demonstrate what you’re teaching is seriously valuable, but also be fair for your customers.

And that’s what we’re diving into in today’s episode. I’m going to tackle the 6 things you need to consider when you price any of your digital offers.

That’s all coming up - so stay tuned!

How to launch an online course

Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Today on the show I have a special guest - Megan Taylor!

Megan is a copywriter and is sharing some of her best tips on how to write compelling and engaging content.

If you want to stop being a carbon copy of what’s out there and learn how to tap into your own voice to attract your dream clients and customers, this is an episode you don’t want to miss.

But beyond that, we are also talking about her business model. I love the way Megan has structured her business and we even get into how she landed her very first client.

This is a fun, coffee chat type episode that I know you’ll love.

Let’s roll the tape!

Want to see more of Megan?

Catch her on Instagram
See her on Facebook
Check out her copy template shop
Watch her masterclass

Already have an online course and want to scale it? Watch my free class: https://thesweetestdigs.lpages.co/pp-webinar/

You can also join The Passive Project here: http://www.gemmabonhamcarter.com/join-tpp

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Today I’m going to be talking about one of the most important things you can be doing in your marketing to majorly increase your course or program sales.

Just by implementing this one strategy, you can really turn around a course that has had lacklustre sales.

It’s a strategy that’s used by big and small brands ALL the time -- from shops like Target to airlines to coffee chains to hipster gift shops.

It’s simple, but often missed.

Tune in for the full scoop on this strategy!

How to launch an online course

Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

How to scale your existing course

Already have a course or digital product? Cool! Let’s scale it. Here’s the class for you to learn how to do exactly that”

Register for it it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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“Gemma… creating a course sounds way too overwhelming. It’s going to take me forever to record every single video, make the workbooks, and do all the things. I’m out.”

Are you being a negative nelly about actually putting in the work to create your course?

You can’t just make a crappy course and then expect to rake in millions of dollars. (Despite what the bro marketing lamborghini ads would have you believe)

But… the course content creation process doesn’t have to be horribly stressful, either.

It comes down to having a solid course map, batching tasks, and tackling things in the right order.

After creating 5+ courses myself, I’ve kinda got it down to a science.

The last program I made is my most comprehensive and yet took me the least amount of time to pump out.

In this week’s episode I’m sharing with you my 3-step system to creating online course content.

I’m not going to pretend you can whip this out in a couple of days. That’s not how transformative, long-lasting courses are created.

But I am going to share with you exactly how to systematically work through creating your course content so you can end up with a program you are really excited about and proud of. And one that your students will be obsessed with.

Let’s roll the tape!

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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The best strategy I use to make sales in my business? WEBINARS.

I personally use webinars - or masterclasses, as you might’ve seen them referred to - to grow my revenue and enroll students into my courses and programs.

Webinars, combined with email marketing, have been the catalyst to my multiple 6 figure business. They are a game changer. I have had over $10k days - like actual money in the bank, not anticipated payment plan payments - just from hosting a single webinar.

I teach all of my clients and students to use them too..

Like Tara who had a 25% conversion rate on her first webinar, and then had 10 more prospective students waiting for her in her inbox after she got off the webinar.

Or Rachel who made $5k in her launch using a webinar.

Or Vicki, who’s live webinar converted at 15%.

I want that for you too. So I took your questions about webinars and am answering them all today.

What is a webinar?
Who should use them?
What should a webinar include?
How much do you give away in a webinar?
And my fave - How to make your webinar NOT a huge sleaze fest?

Let’s dive in.

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Software mentioned:

EverWebinar
WebinarJam
Zoom

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Hands up if you feel like you're on the content hamster wheel. Always producing the next thing. Having to be on all the platforms. Showing up with new things to say day-in and day-out.

Let alone actually working on your business, landing customers, and delivering an incredible course or digital offer experience.

It's exhausting.

Enter: The FAN Method.

The FAN Method is a way in which you create one piece of stellar evergreen content - like something really good - and then use it in a bunch of different ways.

Sure, you are going to turn it into a social media post, maybe an Instagram story, or a live video. But it goes beyond that.

You can take that one piece of content and break it up into a bunch of different ways you probably never even considered.

It's the quintessential method of working smarter, not harder.

Essential especially for the parent-entrepreneurs who are working at home right now with the littles! (I feel ya).

Tune in to this week's episode of The Passive Project Podcast or the video version right here (hyperlink to youtube) so you can learn this method of showing up as an expert in your space, but without the content overwhelm.

Less scattered. More organized. Fully intentional.

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Rapid List Building Guide:

Want to grow your email list?

Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here!

52 Prompts

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!

Get it here!

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I love email marketing. I will shout it from the rooftops to entrepreneurs any time, any place.

Having a VIP list of subscribers who open my emails, trust me, learn from me, and ultimately buy from me, is the backbone of my business. It’s where I focus most and spend time growing and cultivating my audience. But how can you get people to actually hop onto your email list?

Nobody is going to hand over their email address for a boring newsletter.

You need to give them an amazing reason to subscribe.

And that’s where lead magnets come in. It’s basically a bribe: Give me your email address and I’ll give you this cool, valuable thing for free!

In this episode I’m going to share some of the best lead magnet ideas out there. These are things that have worked for me and my students, and have resulted in tens of thousands of new subscribers.

Dive into this episode to learn what makes a killer lead magnet. And get ready to leave with a bunch of ideas to get your email game on point.

Let’s roll the tape!

Linked we mentioned:

ConvertKit
FloDesk

Freebie of the week: The Rapid List-Building Guide

Want to grow your email list?

Get the top strategies from 20 online marketing experts like, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here: https://thesweetestdigs.lpages.co/list-building-guide/

Grab 52 Prompts: https://thesweetestdigs.lpages.co/52prompts/

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Ever wonder how online business owners are making money?

Want to know which offers are really working to generate revenue?

And are online course creators just making money from one course all the time?

In this week’s podcast episode I’m going behind the scenes to share with you the 5 ways in which I make money as a business strategist and course creator.

I’m peeling back the curtain on how my offers work together to create the income I make every month in my business, how you can copy this same framework, and which streams to start with.

As someone who has made money doing ALL the things online, it’s been a journey to get to where I am today.

Alright… in true Cuba Gooding Jr. fashion… SHOW ME THE MONEY!

Let’s dive in.

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register here: https://thesweetestdigs.lpages.co/course-class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Have you wondered how you can actually validate an online course idea? Like how can you actually know that it will be worth your time creating? No one wants to spend months creating an online course that is ultimately going to flop.

In this episode, I’m diving into how you can validate your online course idea in the marketplace.

This episode was actually from a talk I did at the recent GEM conference. We got incredible feedback from the audience about this session, and so I knew I wanted to share it here with you!

Let’s roll the tape...

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register here: https://thesweetestdigs.lpages.co/course-class/

Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses!

www.teachery.co/gemma

Want access to the lifetime option of Teachery? Email us at hello@gemmabonhamcarter.com and we can hook you up :)Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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If I had $5 for every time I heard an entrepreneurial guru tell me to “nail my niche” I would’ve made that million a LONG time ago.

And let me be real. I’m pretty sure I have lessons called “how to nail your niche” inside of some of my own programs.

BUT when it comes to selling an online course or digital offer, I want you to forget nailing your niche and instead NAIL YOUR TRANSFORMATION.

The whole reason an online course sells like hotcakes is because people want the results it offers. They want that solution to their pain point. And the faster + easier your course gives them that solution? The easier the purchasing decision is.

If you want your online course to end up on the best-seller list instead of in the course graveyard, you need to get crystal clear on what that BEFORE → AFTER transformation is for your customer.

Let’s say you are marketing a course for moms all about how to homeschool kids.

If you were following the usual “nail your niche” questions, you might end up with this:

My niche are “North American homeschooling moms who are 25-40, have 2+ kids, love to be outside, are athletic + adventurous, live in a rural setting, workout everyday, and eat plant-based”.

And at first it’s all like “Yay! I nailed my customer avatar!”

But all you really have are a bunch of characteristics of that person that are all pretty superficial.

Whether that mom is outdoorsy and adventurous or loves to stay in and binge Bravo while she drinks a glass of pinot doesn’t really have any effect on whether they buy your program or not.

What does matter are those deeper pain points that mom is experiencing.

Where are they BEFORE they take your course? How are they feeling? What do they think? What do they have? What do they believe?

And where are they AFTER they take your program?

Tune in to this week’s podcast episode to get way more clarity on how to nail your course transformation.

Freebie of the week: The Rapid List-Building Guide

Want to grow your email list?

Get the top strategies from 20 online marketing experts like, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here: https://thesweetestdigs.lpages.co/list-building-guide/

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register here: https://thesweetestdigs.lpages.co/course-class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Ever want to zoom out on the bigger picture of how you can attract leads, nurture them, turn them into paying clients, and retain them?

That’s exactly what we’re talking about in today’s episode of The Passive Project Podcast.

I have business expert Shani Tene on the show today who is sharing with us her 5-part RADAR system that she uses with all of her clients and students.

This system allows you to get out of the weeds, get away from flash in the pan strategies, and instead build out a model that grows your digital product or service based business consistently.

I was nodding enthusiastically along with everything Shani said in this interview. I know it’ll resonate with you too.

Let’s roll the tape!

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register here: https://thesweetestdigs.lpages.co/course-class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Shani?

Visit her website
Catch her on Facebook
Join her on Instagram
Attend her masterclass!

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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You know the online course and education space is a million-dollar industry and you are ready to tap into it.

But what should your online course be all about? How can you define a profitable topic that will sell?

In today’s episode I’m diving into just that.

We’ll be going through the 5 steps you need to take to discover your profitable online course topic.

From looking at your passions and skills, doing market research, and validating your concept, I’m going to hand over the step by step playbook you need.

Let’s dive in!

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here: https://thesweetestdigs.lpages.co/list-building-guide/

Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses!

Want access to the lifetime option of Teachery? Email us at hello@gemmabonhamcarter.com and we can hook you up :)

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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We all know the stories. The ones of people quitting their soul-sucking jobs and starting the entrepreneurial dream.

My friend Goli is one of those people, leaving her law career behind and starting a whole new business. One that she wasn’t sure would work.

She chronicles her story and others in her popular podcast, Lessons from a Quitter.

Goli is now a Business Coach for others who want to quit their jobs and find their true passion.

I sat down to chat with Goli about how she did it. What did she do first? Where did she start? How did she grow her audience? And how can others find their true calling?

If you’re feeling drained from your 9-5 gig, want to figure out what actually makes you happy, and you’re looking for a way out, this is a must-listen episode!

Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses!

www.teachery.co/gemma

Want access to the lifetime option of Teachery? Email us at hello@gemmabonhamcarter.com and we can hook you up :)---

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Online Course Pricing Guide

Need help figuring out how to price your online course?

Snag my Online Course Pricing Guide here*: https://thesweetestdigs.lpages.co/pricing-guide/

---*

Rapid List Building Guide:Want to grow your email list?

Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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We’re going there today, friends.

Into the woo.

Have you ever tried manifesting?

Or read a book about the law of attraction?

It’s either way too out there for some of you, others have little seeds of interest and want to know more, and the rest of you are fully into it and can’t get enough of talking about the law of attraction, rituals, energy, and all things spiritual.

In the last couple of years, I have gotten way more into this stuff. And honestly, the more I explore it, the happier I feel, the more balance and clarity I have in my life, and I have taken aligned actions in my business that have allowed me to grow it, too

So I wanted to talk about some of this stuff with you guys. I’m still a newbie when it comes to this stuff, so i asked my friend and manifestation expert, Taylor Rae to come on for a chat.

In today’s episode, Taylor and I are talking about:

What manifestation is and the steps you can take to get started
How to releasing fear and limiting beliefs that stop you from stepping up and showing up
The MAJEM method to creating a morning ritual that works for you
Money blocks that you might be experiencing without even realizing it

Get ready… because we’re getting woo woo up in here. That’s all coming up, on this episode of The Passive Project Podcast.

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Taylor?

Instagram
Facebook
Website
Manifestation Masterclass

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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On this week’s episode I’m sitting down with Jason Zook.

If you don’t know Jason, he started in online business over 10 years ago with a wacky idea called iWearYourShirt, that he turned into a business generating over a million bucks.

He has since written books, launched online courses, coached hundreds of other entrepreneurs, and created a software company.

All with his unique edge. If Jason Zook is doing something - I can guarantee you, he is doing it differently than everybody else.

In today’s show, he and I are digging into online courses. What makes a great course versus one that flops? Is the infopreneur market too saturated? How has he and Caroline (his incredible wife) created and sold over 30 courses between them?

And then we’re diving into Teachery. Jason is the founder Teachery - an online course software platform.

I have used Teachery myself for years to deliver all of my courses, membership, and other digital products and I wanted to have him on the show to speak to how Teachery stands out against the competition, what makes it a great platform to use as a course creator, and what’s coming up with their company.

That’s all on today’s show - so stay tuned.

Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses!

www.teachery.co/gemma

Want access to the lifetime option of Teachery? Email us at hello@gemmabonhamcarter.com and we can hook you up :)Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Do you know your enneagram number? Or Myers Briggs type? Or personality colour?

Everyone is into personality tests these days. I’m a 3 on the enneagram, an INTJ on Myers Briggs, and a red on the colour system. I love this stuff!

One of the really cool things that you can do is apply those personality types to your email writing in your business. Whether it’s for your newsletter, a live launch or a sales email in your evergreen funnel.

Learn how to write emails for the Monica’s, Phoebe’s, Joey’s, and Ross’s of the world that are going to get them to read, connect, and take action (if you don’t get that Friends reference, well … I’m not sure we can be friends anymore. haha!).

Today’s podcast guest, copywriter Tarzan Kay, is breaking down the complete colour-coded system for us.

This system will truly change the way you write email. So tune in!

Grab 52 Prompts: https://thesweetestdigs.lpages.co/52prompts/

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Do you know what takes a ho-hum online course that doesn’t sell and turns it into an irresistible course that has your audience pulling out their wallets, eager to jump in and enroll?

It comes down to The Bucket System.

In today’s episode, I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sales instantly.

You’ll learn:

What the 5 buckets are and why you need each one in your course

The reason why we need each bucket and how it’ll make a giant difference to your sales

How to package up your offer with an irresistible value stack

That’s all coming up in today’s episode!

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Online Course Pricing Guide

Need help figuring out how to price your online course?

Snag my Online Course Pricing Guide here*: https://thesweetestdigs.lpages.co/pricing-guide/

---*

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Are you in a service-based business, but want to make that transition to digital offers?

Today I brought one of my in real life friends, Laura Kelly, onto the podcast.

Laura is an incredible wedding photographer. If you’re from Ottawa and you’ve planned a wedding, you probably know Laura.

She built an incredibly successful photography business, but knew that it wasn’t the business model she would want to still be doing 10 or 20 years from now.

So she started her second business. It all began with a podcast. And has grown from there.

Tune in to today’s episode so you can hear more about why she’s making this transition, how she’s doing it, the ways she’s building her new audience, and the first paid offer she put out there.

Plus, we do a Reality TV rapid fire session at the end that you won’t wanna miss.

This is gonna be a coffee chat with your bestie type of episode. So stay tuned.

Freebie of the week: Teachery

Want to launch your own online course? Get a FREE month of our fave online course software program, Teachery!

If you already have your course or digital offers and want to learn how to make more sales and turn them on evergreen, sign up here for our FREE masterclass! It’s going to change the way you think about growing and scaling your biz. Get ready for some major lightbulb moments: https://www.teachery.co/gemma

Freebie of the week: The Rapid List-Building Guide

Want to grow your email list?

Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here: https://thesweetestdigs.lpages.co/list-building-guide/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Laura?

Visit her website: https://laurakelly.co/
Catch her on Instagram: https://www.instagram.com/laurakelly.co/

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Today we are diving into Pinterest!

You know the power of Pinterest to drive traffic and leads to your business.

Maybe you’re already capitalizing on it or maybe it’s buried on your to-do list somewhere.

Wherever you are right now, I want you to tune in to today’s episode because I’m sitting down with Kate Ahl from Simple Pin Media.

Kate has been running her Pinterest agency for years and knows the Pinterest platform inside and out.

Her agency manages pinterest accounts for some of the biggest bloggers, creatives, and brands and she has her pulse on what’s working and what’s not.

I wanted to get on a call with her to ask her the latest and greatest Pinterest strategies. We didn’t talk about pinnable graphics or board organization. You can find that info anywhere. Instead, I wanted to ask her about using pinterest ads, the best way to convert a pinterest viewer into a buyer, and what’s working right NOW on pinterest

Get out your pen and paper and get ready to take notes on this one. Go hit play on today’s episode!

Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

Online Course Pricing Guide

Need help figuring out how to price your online course?

Snag my Online Course Pricing Guide here*: https://thesweetestdigs.lpages.co/pricing-guide/

---*

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Kate?

Find her on Facebook: https://www.facebook.com/simplepinmedia/
Follow her on Instagram: https://www.instagram.com/simplepinmedia/
Visit her on Pinterest: https://www.pinterest.ca/simplepinmedia/

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Have you ever thought of launching a membership?

Wondering whether you should go the membership route or the online course route?

Unsure how to create a membership that people want to join and stick around, all while not putting you on the content hamster wheel for life?

If you’ve ever had any of those questions, this is a must-listen episode. I have the membership guru, founder of Tribe, Stu McLaren on the show today.

Stu has taught thousands of entrepreneurs - myself included - how to create, launch, and scale membership based businesses.

From memberships around entrepreneurship, the arts, health and wellness, dog training, and so many more, Stu has seen it all and knows the ins and outs of how to do memberships successfully.

In today’s show he is dishing some of his best tips, from what monthly deliverables work best, how to keep customers around month after month, and what makes the difference between a membership that succeeds versus one that flops.

That’s all coming up in this episode - so stay tuned.

FREE LIVE WORKSHOP SERIES: TURN WHAT YOU ALREADY KNOW, LOVE, AND DO INTO A SUCCESSFUL MEMBERSHIP BUSINESS

If you’re looking to learn how to create a low stress, high profit membership, build recurring revenue in your business, and create financial stability and freedom in your life - you don’t want to miss this!

This training only happens 1x a year.

Sign up for Stu’s free 3-part workshop starting on April 23rd, 2020: https://mo311.isrefer.com/go/workshop/a686I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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In Today’s show I’m sitting down with one of the members from The Passive Project - our signature program that helps digital product entrepreneurs market and scale their online courses and digital offers.

Lauren Keplinger is a 6-figure Etsy seller who knew she needed to share her Etsy tips with others. She started her second business, coaching other etsy sellers, but was super frustrated with the up and down launches of her course and not bringing in any revenue in between those launches.

She was about to throw in the towel on her course business.

But after joining The Passive Project, she got a tripwire up and running which brought in over $3000 within a few months and she’s grown her email list by over 50% too.

And that’s just the beginning.

The girl is on fire.

In this interview with her, I asked her to share her journey, her tips, what worked and didn’t, so that you could apply the same tactics to your business.

Let’s roll the episode.

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Lauren?

Lauren’s FREE Facebook Group for Etsy Sellers: http://www.laurenkeplinger.com/facebook
Etsy SEO Checklist: https://lauren-keplinger.mykajabi.com/a/22962/F7egTQ2F
Ultimate Etsy Starter Kit: https://lauren-keplinger.mykajabi.com/a/23879/F7egTQ2F

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Ever wonder whether it’s the right time to launch a high-ticket group program?

What should you include? What do you need to think about? Is this type of offer the right one for your personality?

Today I’m sitting down with Heather Crabtree.

Yep, THE heather crabtree. Heather is a business coach for visionary businesswomen and she helps them scale their businesses with group programs, masterminds and memberships.

Heather runs Your Savvy Business Circle and has mentored and coached hundreds of female entrepreneurs wanting the same thing as you: more freedom, more money, and more impact.

She has launched hugely successful online courses, membership community, masterminds, live events, and now a high-touch group program.

She’s done it all. And she’s done it all WELL.

In this episode she’s dishing her best strategies to launch and run that high ticket group program. Plus, she’s one of the nicest humans ever, so you’ll love listening in on this chat with her. Grab a cup of coffee or tea, and let’s dive in!

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Heather?

Visit her website
Catch her on Instagram
See her on Facebook
Learn about her program

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Mallory Rowan is an entrepreneur, powerlifter, marketing consultant, educator, and has established an incredible personal brand with an Instagram of over 22,000 followers.

As a University student, she founded an apparel brand for power lifters and grew it to 6-figures with her business (and life) partner Josh Reyes.

But after suffering a major episode of burnout and coming to some stark realizations about what she wanted her life to look like, she pivoted her business into marketing education and consulting.

She now runs a highly successful group coaching program called Build Without Burnout.

She speaks on stages. She’s a lululemon ambassador. She collaborates with brands. She runs her consulting business. And sells digital products.

In this podcast episode, we’re chatting about…

The self-discovery that needs to happen in order to grow a business that is in alignment with your personality, your lifestyle, and more (so you don’t go through a burnout like Mal did)
How to run a multi-passionate business and ignore the advice of “niching down”
Why you need to learn about money and what you need to know in order to have a profitable business and set your personal life up for financial success

Mal is a close friend of mine and I can’t wait for you to hear this inspiring episode with her.

Books mentioned in this episode:

Profit First
Find Your F*ck Yeah
Broke Millennial Takes on Investing

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Mallory?

Use the code PASS1VEPROJ3CT to get 10% off Mallory's "Get your sheet together" program: https://malmademedoit.teachable.com/p/get-your-sheet-together
Catch her in Instagram: https://www.instagram.com/malloryrowan/
Her website: https://www.malloryrowan.com

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Broke Millennial Takes On Investing: A Beginner's Guide to Leveling Up Your Money (Broke Millennial Series)

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Find Your F*ckyeah: Stop Censoring Who You Are and Discover What You Really Want

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Ever wonder what a 1:1 business coaching session looks like?

In this week’s podcast episode I’m taking you behind the scenes. I recently sat down with a long-time friend of mine, Denise.

Denise is a University Professor and after having her own babies, she became obsessed with the science of sleep.

She started doing all the reading. All the research. Trying different strategies. And became a go-to expert for so many of her friends, family, and community.

She has since started her own online business, called There’s a Monster In My Closet, where she educates parents on how to understand sleep patterns and behaviors in their kids. She monetizes her business with physical products, consulting services, and now an online course.

In this one-on-one coaching call, she and I sat down to talk about the new course she’s about to launch. We talked through some of her fears, the marketing strategies and messaging she’ll be using, how to build her audience, and a lot more.

If you want to be a fly on the wall during a conversation like this, this is a do not miss episode.

It’s a little longer than our usual ones, but you are going to walk away with a ton of insight that you can apply to your own digital product business.

Alright - let’s hit play on that conversation...

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Denise?

Visit her website: www.theresamonsterinmycloset.com
Catch her in Instagram: https://www.instagram.com/sleep.monster/
Snag her sleep resources: https://www.theresamonsterinmycloset.com/email-list

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Do you ever feel like you are just wasting your time on social media?

That creating all those instagram posts is just getting you nowhere?

Not sure that any of your efforts are actually resulting in income growth for your business?

Well today’s guest, Christine Blubaugh, is an expert at crafting social media posts that sell.

Christine is a copywriter and does an incredible job at developing polarizing content that attracts an audience, crafts a caption that gets engagement, and then takes that engagement and turns it into a DM conversation where she pitches and sells her offers.

The way she leverages the platform to actually make sales - and not just get followers - is ridiculously inspiring.

So today she’s revealing it all. I have asked her all of my burning questions about how we can apply this same strategy ourselves and she isn’t leaving anything out.

Tune in to this week’s episode right here!

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/ Freebie of the week: Rapid List Building GuideWant to grow your email list?

Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here: https://thesweetestdigs.lpages.co/list-building-guide/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Christine?

Visit her website: http://christineblubaugh.com
Catch her in Instagram: http://instagram.com/christineblubaugh
Snag her roadmap: http://christineblubaugh.com/roadmap

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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If you are sitting there thinking about starting a business, but feel completely overwhelmed at where to start, this is the episode for you.

Ange Henderson is a business consultant from Australia who has helped countless business owners in all kinds of industries create a solid foundation and grow their revenue.

Whether you want to sell physical products, services, coaching, or digital products, the way in which she lays out the path to get there makes so much sense.

In today’s show, she is walking us through her own journey of starting an online children’s boutique to transitioning into business coaching, as her life and the marketplace evolved.

Ange also walks us through her 7 profit pillars for any successful business.

You’ll want to grab your notebook and pen for this one.

Let’s dive in!

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/ Freebie of the week: Email Funnel BlueprintsWant to grow your email list?

Want to make more sale of your online course, membership, or digital product? You need a funnel that converts!

Get my exact Funnel Blueprints for your automated sales funnel. Uncover the #1 tip that guarantees your funnel success (or means zero sales!). And get the easy setup with my software and tech recommendations!

Download it here: https://thesweetestdigs.lpages.co/funnel-blueprints/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Ange?

Visit her website: https://www.angelahenderson.com.au/
Check her out on Facebook: https://www.facebook.com/angelahendersonconsulting/
Join her Facebook group: https://www.facebook.com/groups/1322586367762977/
Hang out with her on Instagram: https://www.instagram.com/angelahendersonconsulting/

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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It has been one year since I launched The Passive Project - my membership program for digital product creators. This program is where I teach my students how to market and sell their digital offers and grow their revenue.

Today I want to take you on the journey of that first year of running this new offer.

Has the program changed from what it originally was supposed to be?

How have I grown it to over 200 current members?

What would I have done differently?

What big lessons have I learned?

That’s all coming up in this behind the scenes episode of The Passive Project Podcast.

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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When you’re starting out as an online entrepreneur, you wear all the hats.

You learn all the tools.

You figure out the strategies.

And you just do ALL the things.

But as it all piles up, it can start to feel majorly overwhelming. There are too many moving pieces, too many tasks on the to-do list, and you may even start to get that burn-out feeling.

Usually what happens next is you hire your first VA.

But that’s a mistake.

Do you know what you should do FIRST? Create systems.

A system is a process you develop and use in your business for every single repeatable task. And they can be game-changers.

Often once we have implemented effective systems, we may still need to hire a new team member, but we can save so much money by not needing them for as many hours AND the training and on-boarding process is so much easier.

On today’s episode we have systems expert, Tasha Booth, coming in to talk to us about how to create the right systems in our business, best practices, and some hot tips and hacks we can use to work smarter.

Let’s dive in!

Two-week Teachery trial!

Want to launch your own online course? Get a FREE month of our fave online course software program, Teachery: https://www.teachery.co/gemma

If you already have your course or digital offers and want to learn how to make more sales and turn them on evergreen, sign up here for our FREE masterclass! It’s going to change the way you think about growing and scaling your biz. Get ready for some major lightbulb moments.

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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You’ve seen the insane online course success stories. The 6-figure launches. The passive income potential.

But how does it actually happen? Are these really real people having these massive successes?

Well… the answer is yes.

On today’s show, we have my friend Abbey Ashley sharing her story. Abbey went from from starting a VA business at 8 months pregnant, to launching her first course, and then building it to a half-million dollar launch within the span of a few years.

You’ll learn…

Why her first launch was a flop and what she would never do again
How often she launches her course
Her juiciest tips for building an email list
And more!

Tune into today’s episode and get ready to be crazy inspired by this mama of two from Missouri.

Freebie of the week: Rapid List Building Guide

Want to grow your email list?

Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here: https://thesweetestdigs.lpages.co/list-building-guide/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Abbey?

Snag Abbey’s FREE VA Checklist here: https://www.thevirtualsavvy.com/checklist

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Digital entrepreneurs usually fall into one of two camp

The live launch camp.

Or the evergreen camp.

But there is a big problem with choosing just one approach to sell your course, membership, or digital offer.

If you only do live launches or only do evergreen funnels, you are missing out on a GIANT group of potential buyers.

I have been able to utilize both approaches in my business using the Hybrid Marketing Method.

Tune in to this episode to learn what the Hybrid Marketing Method is and how I have used it to (easily!) make more income and scale my sales.

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Do you sell service and think that you might want to add passive income into the mix?

Are you unsure about how you can make that transition?

Well, my Gemma Bonham-Carter team member and right-hand-gal, Samantha Ste Marie, is here to talk about how she started freelancing, how she got her first few clients, our journey working together, and how she has started making the transition into passive income in her business.

Samantha has over six years of experience offering digital marketing services to entrepreneurs and business owners, and after hitting her first six-figure year in her business, she decided to start coaching other aspiring freelancers to do the same!

On the show today, Samantha is dishing on:

Her journey as a freelancer, and how it started with her getting fired
How she got her first few clients
Traditional marketing methods that people tend to shy away from, but are actually really effective
Her transition into passive income and how simple it can be

If it sounds juicy that's because it is!

Tune in for the full interview with the my right-hand-gal, Samantha Ste Marie.

52 Prompts:

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That's why I'm offering you instant access to my 52Prompts and email marketing strategy!

Get it here: https://thesweetestdigs.lpages.co/52prompts/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Samantha?

Visit her website: https://www.samanthastemarie.com/
Catch her on Instagram: https://www.instagram.com/samanthastemarie
Download her "One week to your next client" Framework: https://samanthastemarie.lpages.co/client-framework/

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Do you think blogging is dead?

That it isn’t for serious online entrepreneurs who want to grow an empire?

That it’s too “old fashioned” with all the latest and greatest social media platforms out there?

Well, my friend and incredible business expert Erin Trafford is here to set the record straight.

Erin has over 16 years experience as a media personality, a blogger, a branded content expert, and is now coaching others on how to grow their own blog business.

On the show today, Erin is dishing on:

The future state of blogging
Why a diversified income is important, but what to start with first
Whether digital product creators should even bother with a blog
And how she landed a $40,000 brand deal

Sound juicy? It is.

Tune in for the full interview with the one and only, Erin Trafford.

Upcoming Masterclass on January 27th, 2020 at 2:00pm EST!!

Make mo' money, honey: How to scale your digital product biz in 2020... for coaches, consultants, bloggers & creatives who sell an online course, a membership, or group program.

You'll Learn:

The 3 critical MISTAKES that result in low sales + a crappy conversion rate (and how to fix them)
How to get more sales INSTANTLY by implementing my Bucket System method
How I run my multiple 6-figure digital product business (so you can swipe my system!)

Snag your seat here: https://thesweetestdigs.lpages.co/live-class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Erin?

Visit her website: https://www.erintrafford.com/
Catch her on Instagram: https://www.instagram.com/its.erintrafford/

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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What are the two numbers you should really care about as a digital product based business owner?

What data should you be tracking in order to really move the needle in your business?

How can you have a data-driven mindset, and stop making emotional decisions in your business?

In this week’s episode we are tackling numbers. There are a lot of vanity metrics out there, and I’m going to challenge you to think beyond those. I will share the numbers you actually SHOULD care about, and how you can use those numbers to make a big difference to your bottom line revenue.

That’s all coming up in this episode of The Passive Project Podcast.

Upcoming Masterclass on January 27th, 2020 at 2:00pm EST!!

Make mo' money, honey: How to scale your digital product biz in 2020... for coaches, consultants, bloggers & creatives who sell an online course, a membership, or group program.

You'll Learn:

The 3 critical MISTAKES that result in low sales + a crappy conversion rate (and how to fix them)
How to get more sales INSTANTLY by implementing my Bucket System method
How I run my multiple 6-figure digital product business (so you can swipe my system!)

Snag your seat here: https://thesweetestdigs.lpages.co/live-class/

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Wondering how to get started with ads in a way that doesn’t feel intimidating?

Want to know a secretly used ads strategy that basically lets you build your list for FREE (and fast)?

Interested to hear what DOESN’T work when it comes to paid ads?

We are covering all of that - and more - on today’s episode of The Passive Project Podcast.

Beth Anne from Brilliant Business Moms joining us on the show! After starting her first business as an Etsy shop owner, she became a Podcast Host and then eventually starting teaching other mom entrepreneurs business strategy.

She is now a bonafide FB ads and launching expert and helps her students grow and scale their sales using ads (all during the naptime hustle!).

Tune in to today’s show where we talk about Beth Anne’s own business story, how she got started with ads, her favorite trick for using ads as a FREE list-builder, and the ad strategies that completely flopped for her.

Hands down, one of my fave interviews we’ve done on the show before. Don’t miss it!

52 Prompts:

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That's why I'm offering you instant access to my 52Prompts and email marketing strategy!

Get it here: https://thesweetestdigs.lpages.co/52prompts/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Beth Anne?

Visit her on Instagram: https://www.instagram.com/brilliantbizmom/?hl=en
Download her templates: https://brilliantbusinessmoms.com/freebies/

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Ahhh, 2019. A year of major pivoting for me.

Both of my online businesses look radically different than they did on January 1st. And although the road was bumpy, I am SO glad to be exactly where I am right now.

From stopping sponsored posts, closing up my online shop, changing my core niche, retiring products and launching new ones, I’m spilling everything in today’s episode.

I want to take you behind the scenes on my thought process on why I made certain decisions this year. Talk you through how to pivot in your own business. And why it’s so important to lean into the things that light you up.

That’s all coming up in today’s episode of The Passive Project Podcast!

52 Prompts:

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That's why I'm offering you instant access to my 52Prompts and email marketing strategy!

Get it here: https://thesweetestdigs.lpages.co/52prompts/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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One of my core beliefs in entrepreneurship is that the more effort you put into your personal development, the more your business will grow.

I can safely say that for me, the more I have focused on improving my health and wellness, my mindset, and making sure I am taking care of myself as a high priority, that my ability to show up as an incredible entrepreneur, make better decisions, and ultimately grow my income and impact have all skyrocketed.

This past year, one of my main goals was to become more habitual about my physical fitness. I have been able to create new habits for myself where I am getting high intensity exercise every single day, and holy moly, does it ever feel amazing for my body and mind.

In today’s episode of The Passive Project Podcast, I am really excited to welcome my own health coach Kelly O’Rourke to the show.

Kelly is a transformative health coach, a mama of two little boys, an entrepreneur, and a very thoughtful and inspiring human being. She is literally THE reason I am working out every single day, and loving it.

On today’s show we are talking about:

How to prioritize physical fitness
The workout program she and I both use
What our morning routines look like
The importance of diving into mind, body, and soul health, especially as an entrepreneur

It’s a really good one. Let’s dive in!

52 Prompts:

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That's why I'm offering you instant access to my 52Prompts and email marketing strategy!

Get it here: https://thesweetestdigs.lpages.co/52prompts/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Kelly?

Website: www.theclydeeffect.com
Instagram: https://www.instagram.com/hellokellyorourke/?hl=en & https://www.instagram.com/thevirtualgymteam/?hl=en

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Are you stuck in that 9-5 day job that you really aren’t loving?

Our guest on today’s show is Luisa Zhou and that her reality too. She had created an incredible engineering career for herself and then felt trapped.

After testing out multiple business ideas, Luisa finally landed on the right one that allowed her to leave her job. Now, Luisa runs LuisaZhou.com, selling courses and group coaching programs that have helped thousands of students go from employee to entrepreneur

And yes, in Luisa’s first 11 months of running this business she created $1.1 million dollars in sales.

Incredible right?

Luisa is joining us today on The Passive Project Podcast to share:

The business ideas she tried before she found the right one that stuck
What being a “coach” really means, and how you might be one without knowing it
Her launch strategy that took her from an $8000 launch to an $800,000 launch within months
How her business has evolved since then and what it looks like today

There are so many juicy tips in this episode. It’s a MUST LISTEN!

Let’s dive in...

52 Prompts:

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That's why I'm offering you instant access to my 52Prompts and email marketing strategy!

Get it here: https://thesweetestdigs.lpages.co/52prompts/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Luisa?

Website: https://www.luisazhou.com/

Social:

facebook.com/luisazhou
instagram.com/luisa.zhou

Snag her free PDF with my high-level process for building a 6-figure online coaching business and the top 3 mistakes to avoid here: http://luisazhou.com/gift

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Instagram. Our favourite love it and hate it social media platform.

You know the power of instagram. You can build your audience, connect with your ideal customer, generate sales, and grow your business in a major way by using it.

BUT … it can also be incredibly time-consuming, leave you feeling less-than, and frankly, can be hella confusing on what to actually be doing to see results.

That’s where my friend Tyler McCall comes in.

Tyler is an instagram educator unlike the others. He doesn’t care about your follower count or quick win tactics. He shows his students how to use instagram in a more thoughtful way to meaningfully grow their audience and their business.

Today Tyler is joining us on The Passive Project Podcast to dive into instagram strategy, share his online marketing savvy, and leave you with some really tangible advice using this tool with intention.

All of that and more on this episode. Enjoy!

**Freebie of the week:

Rapid List Building Guide: https://thesweetestdigs.lpages.co/list-building-guide/
Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672**
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Wan to see more of Tyler?

Instagram: https://www.instagram.com/tylerjmccall/
Free Roadmap: https://tylerjmccallhq.lpages.co/the-instagram-roadmap/

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Are you feeling overwhelmed by not knowing how to stay on top of content creation?

You’re trying to show up on social media, write blog posts, make videos, and do ALL the things.

And inevitably your weekly email to your list falls WAY down the priority list (and often gets forgotten).

Sound familiar?

Well in this week’s episode of The Passive Project Podcast, I’m sharing with you my FAN system for creating regular content and keeping your email marketing game strong.

I’m diving into:

What the FAN system is and how you can use it to save time and get visible
Why your weekly email needs to be at the TOP of the priority list
The type of content that you’ve probably been neglecting (and what to do about it)
How my new resource, 52Prompts (especially the calendar view!) is helping so many online entrepreneurs already

Tune in for how to use this content creation strategy for your own business and make email newsletter writing feel easy (and effective)!

52 Prompts:
How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That's why I'm offering you instant access to my 52Prompts and email marketing strategy!

Get it here: https://thesweetestdigs.lpages.co/52prompts/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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You know you have to launch your products, but you don’t know where to start or what is actually involved in a launch.

When do you start talking about your product?

How do you build anticipation?

What can you do to get people to actually hit that buy button on your course, membership, or other offer?

Today we have Taylor Slango joining us on The Passive Project Podcast. Taylor is a mindset and business coach who has run incredible launches for herself and her clients.

She is dishing on:

How she did a 10K launch in her second month of business
The 5 phases you need to understand in order to have a successful launch
How often you should be launching
Why having a sales mindset is so critically important to your success

Tune in to this juicy episode and walk away with complete clarity on how to tackle your next product launch!

Elevate 2020:

Do you think a mastermind might be the next step in your business? Elevate 2020: A 12-month mastermind experience for digital product creators.

Fill out the application form here: https://thesweetestdigs.lpages.co/2020-elevate/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Taylor? Go visit her here:

Instagram: https://www.instagram.com/taylorslango/
Facebook Group: https://www.facebook.com/groups/alignedandambitious
Download her "Scale to Six Annual Sales Planning Process" here: https://taylorslango.mykajabi.com/scale-to-six

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Want to get in on the Black Friday Cyber Monday buying frenzy?

Ready for a sizeable cash injection into your business?

Want to validate some digital product ideas you’ve had and see if they are offers that your audience actually wants?

In today’s episode of The Passive Project Podcast, I’m sharing my Black Friday Cyber Monday Validation and Cash Injection Strategy.

Tune in to find out:

How you can use Black Friday to validate your digital product ideas, even if you don’t have them created yet
The 5 steps to run your Black Friday promotion effectively
Why you want to offer products at varying price points
How to utilize this strategy, even if you don’t have a lot of time or anything setup yet

All of that, and more, in today’s episode of The Passive Project Podcast! Resource Of The Week!Looking for the right online course, membership, or digital product platform? We use and LOVE Teachery. They are an affordable choice with no hidden fees, have incredible customer service, and offer a beautiful and user-friendly experience for your student.

It’s what we use for ALL of our digital products!

Get a special one month free trial by signing up with our affiliate link

Sign up for our black Friday waitlist so you don’t miss any of the goodies!I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Facebook ads. One of the hottest topics amongst entrepreneurs, right?

I know you’ve seen and heard other people talking about building wildly profitable businesses with ads. This “magic ATM” where you put in $1 and get $3 back.

You want a piece of that pie, but you don’t know where to start. The Facebook ads platform downright scares you.

You know that ads can be a valuable tool to grow your email list and make sales, but at the same time… you’re scared you are going to lose a bunch of money.

If any of that sounds familiar, then this is the episode for you. I sat down with Zach Spuckler, owner of ads agency, Heart Soul Hustle.

Zach runs Facebook and Instagram ad campaigns for online entrepreneurs, course creators, and coaches. And not only does he have clients who are making 5 and 6 figures from each launch, but Zach has been running ads for years with his own business too (which has evolved from meal planning to marketing and more!).

Tune in to today’s episode where we dive into:

The 3 steps you need to take before you get started with ads
What type of ad you should always start with
Best practices when it comes to audience targeting and ad creative
And what a holistic approach to ads really looks like (and why you need it, especially in 2019 and beyond)

Make sure to grab Zach’s free guide on the 5-step process to creating your own ads, and go visit his site here.

Want to see more of Zach:

Website
Instagram

Freebie of the week: Funnel Blueprints

Want to grow your email list?

Want to make more sale of your online course, membership, or digital product? You need a funnel that converts!

Get my exact Funnel Blueprints for your automated sales funnel. Uncover the #1 tip that guarantees your funnel success (or means zero sales!). And get the easy setup with my software and tech recommendations!

Download it here!

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I’m sure you have heard other online entrepreneurs talking about masterminds.

And maybe you’re like… umm, what? Is this some secret club I’m not a part of?

It can be confusing to understand what a mastermind really is, where to find one, and what’s actually involved.

Maybe you’re thinking you should create a peer-to-peer mastermind. Or find a paid one.

But what’s the difference? And are they really worth it?

I am tackling all of those questions, and more, in today’s episode of The Passive Project Podcast.

Tune in to find out:

What a mastermind actually is
The 7 reasons why you might want to join one
Key differences between peer-to-peer and paid masterminds
What questions you need to ask before signing up for a mastermind

We are also really excited to announce that we are officially opening up applications for our Elevate 2020 Mastermind! This mastermind has been designed for digital product creators and will be a transformation 12-month experience. Click here to learn more and apply!

LINKS MENTIONED:

Elevate 2020!
Napoleon Hill’s “Think and Grow Rich” Book

Listen, Review & Subscribe to the podcast:

We release a brand new episode every Monday. Subscribe so you don't miss any!

iTunes
Stitcher
Spotify
Google

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Do you have multiple passions?

Ever get that feeling of wanting to create a bunch of different businesses or products?

I think every true entrepreneur can relate, and I know our guest on today’s show certainly can.

In this episode of The Passive Project Podcast, we sat down with the lovely Kelsey Baldwin of Paper & Oats.

Kelsey has been an online entrepreneur for years and has had an incredible journey. A graphic designer by trade, Kelsey has created a wildly successful Etsy shop selling digital download printables, teaches students about InDesign and Etsy through her online courses, and has even published a book about her journey through divorce and being a single parent.

This is an amazing episode for anyone who has felt that pull to multiple passions. Kelsey shares how she has grown her business, how she has shifted focuses and pivoted over time, how she stays true to her vision, and so much more.

Grab a cup of tea and enjoy the episode!

Looking for a software platform for your own online course or other digital product? We use and love Teachery! No hidden fees, a flat monthly rate, beautiful interface, and incredible customer service.

Use our affiliate link to sign up for Teachery and we will send you a free graphics pack that will help you make your course look beautiful! Just email us at hello@gemmabonhamcarter.com once you have signed up for your Teachery account.

Links Mentioned:

Paper & Oats
Follow Kelsey on Instagram
Check out Paper & Oats on Etsy
Kelsey’s “Etsy on Autopilot” guide
Kelsey’s book, Strong Girl Brave Girl
FREE on-demand InDesign workshop

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Strong Girl, Brave Girl: A single mother's story of reconciling a life unexpected and navigating the messy in-between

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Have you noticed that memberships are getting insanely popular?

Are you wondering whether you should be launching an online course or a membership?

Not entirely sure what the differences are, and which option would be best suited to your business and niche?

That is what this episode of The Passive Project Podcast is all about.

We are diving into both options and looking at exactly what the advantages and disadvantages are to both courses and memberships.

Tune in so you can learn:

How to design a membership that doesn’t require you 24/7
The biggest benefit of choosing a membership over a course
Why courses are still incredibly popular
And how you can actually implement both options in your business and what that might look like

If you are ready to add passive income to your business with a digital product, this is a MUST-LISTEN episode!

LINKS MENTIONED:

Send me a DM on instagram if you’re thinking of launching a membership or online course! I’d love to hear from you.
Looking for a course or membership platform? We personally use and love Teachery* (that’s my affiliate link)! Great customer service, no hidden fees, and a beautiful user-friendly platform. We have been using Teachery for years and are obsessed with it!
Don’t forget to leave us a review on iTunes. It makes us SO happy, plus helps us get the word out about the podcast (so we can continue making this great free content for you!).

Free Masterclass: Sales On Autopilot: How To Create An Email Funnel That Converts

Sign up for our FREE masterclass! The class, Sales on Autopilot: How to create an email funnel that converts, shows you exactly how to get more sales of your course or membership on autopilot using email marketing. It’s juicy!

Listen, Review & Subscribe to the podcast:

We release a brand new episode every Monday. Subscribe so you don't miss any!

iTunes
Stitcher
Spotify
Google

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Tell me if you can relate to this feeling...

You’re sitting with your phone in hand, knowing you have to post something on instagram or in your Facebook group and you have NO IDEA what to post.

Your brain is blank.

Or you want to send out an email to your newsletter list and are letting the cursor blink at you, with no words coming to mind.

Or you are so run off your feet and feeling that entrepreneur overwhelm, that you wonder if this whole online business thing is really for you

Well, if you have ever felt any of that, then I want you to listen up to today’s episode of The Passive Project Podcast.

We are welcoming Melanie Knights on the show today. Melanie is a content batching and productivity guru, who is explaining her 4-phase business batching blueprint today on the show.

We are diving deep into systems today. If you want to feel more in control of your business and reduce that overwhelm, this is the episode for you.

Tune in for:

How to can find more time in your day
What “content batching” really means and how you can use this method, even if you’re failed at it before
The system to getting a month (or more!) of content produced ahead of time
How to set your business up so you can take days, weeks, or months off (without freaking out)

Links:

Find Melanie Knights online
Follow Melanie on instagram

Quality Over Quantity:
Top 10 List Building Techniques to Grow an
Email List of Superfans + Future Customers
The Convertkit webinar is happening Tuesday October 8 at 2:00pm EST. Register here!
This episode is sponsored by our free Rapid List Building Guide! Snag your copy below here!I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Do you love to know what goes on behind the scenes? Are you a bit of a snoop?

I totally am. And one of the things I LOVE to know are the tools entrepreneurs use to run their businesses.

I’m all about creating a business that runs as much on autopilot as possible, but I’m also careful about my costs and hate blowing a ton of money on software and tools I don’t actually need.

in today’s episode, I’m taking you behind the scenes on exactly which software and tools I use to keep my business running smooth like butter.

Listen to the episode for the full behind the scenes tour of how we run our business!

Tech Tool Recommendations (affiliate links may be used):

Email Service Provider: Convertkit
Landing Page Builder: LeadPages
Lead Magnet Creator: Canva
To create a quiz: Interact
For hosting live webinars: Zoom
Snag your domain name: NameCheap
For building websites: WordPress (free!)
Your website host: Bluehost (suuuuper cheap hosting!)
To schedule your Instagram feed + stories:
To schedule your posts on Facebook pages and groups: SmarterQueue
To edit my pictures: Adobe Lightroom app (free to download on your phone) + I like to use presets I have purchased from Light & Airy Photog
Pinterest scheduling tool: Tailwind
Platform for my courses, membership, and other digital products: Teachery
To record videos: Zoom and Quicktime (both free!)
Microphone for videos and audio: Blue Yeti Mic with pop filter
The webcam I have used for years: Logitech Webcam C920
To host video files (I then upload them to Teachery, Leadpages, etc): Vimeo
To create your graphics, PDFs and downloads: Canva
To find templates: Creative Market
The “glue” software that connects all the different moving parts: Zapier
For project management and keeping my whole business organized: Asana
For selling physical products (eCommerce): Shopify
Podcast hosting: Buzzsprout
Youtube for Meditations: I especially love Gabby Bernstein’s “morning meditation”
For daily workouts at home: Beachbody (@KellyORourke is my coach!)
Sunrise alarm clock with natural light from Amazon here

Freebie of the week: Funnel Blueprints

Want to grow your email list?

Want to make more sale of your online course, membership, or digital p

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Logitech HD Pro Webcam C920, Widescreen Video Calling and Recording, 1080p Camera, Desktop or Laptop Webcam (Discontinued by manufacturer)

Blue Microphones Yeti USB Mic for Recording and Streaming on PC/Mac, Blue VOICE effects, 4 Pickup Patterns, Headphone Output and Volume Control, Adjustable Stand, Plug and Play – Silver

Neewer Professional Microphone Pop Filter Shield Compatible with Blue Yeti and Any Other Microphone, Dual Layered Wind Pop Screen With A Flexible 360 Degree Gooseneck Clip Stabilizing Arm

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On today’s episode we are diving into lead magnets. Opt-in’s. Freebies.

Whatever you want to call them, they are the most important tool you are going to use to grow your email list!

And you guys know... I’m ALL ABOUT the email list. It’s your biggest asset and tool to growing a super profitable online business.

In today’s episode, I’ll be sharing my best tips on creating a lead magnet that converts and attracts the right people onto your list.

Tune in for Episode 11 to dive into:

Why I had to ditch the 15+ lead magnets I created in my business
The types of lead magnets that have the highest perceived value
How to create a profit driven lead magnet
Why you need to watch the data (and how)

...and more juicy tips!

This episode is sponsored by our free Rapid List Building Guide! Snag your copy below here**!

Tech Tool Recommendations (affiliate links may be used):**

Email Service Provider: Convertkit
Landing Page Builder: LeadPages
Lead Magnet Creator: Canva
To create a quiz: Interact
Zoom

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Have you ever thought about setting up an affiliate program for your digital product?

Know that there are colleagues and existing customers who would love to recommend your product?

Interested in a new way of creating additional revenue and sales?

We are welcoming Kelly Morrison from Create Your Affiliate Program on today’s episode of The Passive Project Podcast.

Kelly is an affiliate program manager for online creative entrepreneurs. She knows exactly how amazing an affiliate program can be for increasing sales and revenue for digital product creators!

In today’s episode she is walking us through:

Why we should create our own affiliate program
How to set up an affiliate package to make promotion really easy for our affiliates
The tech setup (and how it’s not as complicated as you might think!)
… and more!

Tune in to learn more! The doors to The Passive Project are officially open!! But only for a few days. Make sure you join us here!!

Affiliate Programs 101 Free Guide
Check out Kelly’s Website!
Get on the waitlist for Kelly’s Workshop
Kelly’s recommended tech tool LeadDyno * * Kelly’s affiliate link

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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What the heck is an email funnel?

Why do I need one?

How can I make sure that I create a funnel that actually converts?

Aren’t all email funnels full of “bro marketing” and icky sales tactics

In Episode 9 of The Passive Project Podcast we are answering these questions and diving into all things email funnels.

Tune in for this juicy episode where I dish on:

How I welcomed 37 new customers over a two-week period this summer when I had zero internet access
The secret sauce behind creating an email funnel that actually converts (and doesn’t turn your readers off)
The one tip that most people don’t realize, which accounts for 99% of the failure of email funnels
How you can use email funnels in a bigger way to grow and scale your income

...and so much more!

Register for our brand new LIVE masterclass **happening on Sept 10th at 2:00pm EST “The Passive Project Method: How to get more sales on autopilot using email marketing”

Doors are opening Sept 6th 2019 to the Passive Project membership!! Mark it on your calendar!**

Recommended book: Brand Story

Tech recommendations for building your lead magnet and email funnel:

Email Service Provider: Convertkit
Landing Page Builder: LeadPages
Lead Magnet Creator: Canva

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Ever wonder what the heck to write in your emails? On your sales page? Or on your website?

Want to sound more like YOU, and less like a boring robot?

In Episode 8 of The Passive Project Podcast, we are sitting down with Marisa Corcoran, Copywriter and Copy Coach.

Marisa works with creative online business owners on unleashing their voice and taking those words out of their head and onto the page so that they can sell more.

In this episode, Marisa is answering:

Why we need to pay attention to the copy in our business
How to craft a great homepage
What selling through story really means
The big mistakes people make in their sales emails
And what you need to do FIRST when it comes to improving your copywriting

Let’s use your messaging and your copy to get more customers. Tune into today’s episode!

Connect with Marisa Corcoran:

Go to Marisa Corcoran's website
Follow Marisa on Instagram - she’s hilarious!
Join Marisa’s FREE Facebook Group!

This episode is sponsored by our free Rapid List Building Guide! Snag your copy below:

https://thesweetestdigs.lpages.co/list-building-guide/

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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I asked you on Instagram what questions you had for me about work life balance, and you blew me away with your responses.

How do you shift from entrepreneur to mom?

Do you pull out your laptop in the evenings?

Is your home office in a separate space?

How do you stay accountable to yourself?

Do you work when your kids are home?

I’m opening up and answering them ALL!

Tune in for the juicy Q&A session where I dish on:

whether I work in the evenings
how I shift from entrepreneur to mom
what my home office looks like
how I keep myself accountable
how I shut my brain off at the end of the day
and so much more!

Other items mentioned:

Recommended Book List
Fave Business Tools + Software
Beachbody Coach @HelloKellyORourke

This episode is sponsored by our free Rapid List Building Guide! Snag your copy below:

https://thesweetestdigs.lpages.co/list-building-guide/

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Welcome to episode 6 of The Passive Project Podcast.

Today’s episode is going to be all about a day in the life of me: an entrepreneurial mom of two. I get a lot of questions about making it all fit, about balance, about priorities, and I wanted to share.

Obviously this is what works for ME, but maybe there are nuggets in here that you can use in your routine.

Enjoy!!

This episode is sponsored by our free Rapid List Building Guide! Snag your copy below:

https://thesweetestdigs.lpages.co/list-building-guide/

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Welcome to The Passive Project Podcast!

In today's episode, we are talking about niche.

We're covering the definition of niche:

Denoting or relating to products
Services
Interests that appeal to a small, specialized section of the population

Whether you have a niche or not, this episode will help you redefine your nice so you can appeal to your target audience in an intentional way!

This episode is sponsored by our free email funnels blueprint! Snag your copy below:

https://thesweetestdigs.lpages.co/funnel-blueprints/

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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In today's episode, I'm talking to Lesley Clavijo, and we are talking all things email marketing strategy!

Throughout our conversation, we discuss simple, yet powerful, things you use and implement right away!!

You can find Lesley:

https://lesleyclavijo.com/

https://www.instagram.com/lesley.clavijo/

Lesley’s freebie: https://lesleyclavijo.com/freebie-ideas-fast/

This episode is sponsored by our free email funnels blueprint! Snag your copy below:

https://thesweetestdigs.lpages.co/funnel-blueprints/

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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In today's episode, we're going to go back in time a little bit so I can share with you exactly what it was like when I launched my first online course. Well, that's if you want to call it a launch.

I completed canned it and it was a total failure. BUT, I learned some great things and I want to share all of that with you today.

I'm going to be going through three things that I learned so you can avoid them yourself!!

This episode of The Passive Project Podcast is sponsored by Teachery. An online course platform we use and love in our business, and absolutely recommend it to you too.

If you'd like to try it out, please use our 'affiliate' link → https://www.teachery.co/?a=qnb3cFLq

When you sign up for your Teachery account through our 'affiliate' link, send an email to hello@gemmabonhamcarter.com and we will send you our course creator graphics pack for FREE! Use these plug and play graphic templates to market your online course or membership (in style!).

If you want to download the Free Funnel Blueprint, head over here: https://thesweetestdigs.lpages.co/funnel-blueprints/

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Welcome to Episode 2 of The Passive Project Podcast!

This podcast is all about building a thriving online business, but without the hustle. Where we talk about how to make an income and an impact, and how to create a business that gives you the freedom in your life you are craving.

In today's episode, we are going back to a bit of the basics. We're going to talk about what passive income actually is, what passive income looks like, and how passive income can have an impact on your life and business.

If you want to download the Free Funnel Blueprint, head over here: https://thesweetestdigs.lpages.co/funnel-blueprints/

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/bestiesMake sure you go ahead andforward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

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Welcome to our first ever episode of The Passive Project podcast.

The podcast all about building a thriving online business, but without the hustle. Where we talk about how to make an income and an impact, and how to create a business that gives you the freedom in your life you are craving.

I am so excited to dive into this with you.

What are we going to talk about today in this very first episode

Who i am
What the podcast is going to be all about
Who the podcast is for
What you can expect to get out of it

We will be releasing a new episode of The Passive Project podcast every single Monday.

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to GemmaBonhamCarter.com/besties.

Since we are just getting this podcast off the ground, the other thing I would be SO appreciate for is if you want to forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Alright that’s it for our first episode. I can’t wait to start this adventure with all of you!

Stay tuned for episode #2 where we will be chatting all things passive income. What it really means and how you can incorporate more of it in your business.

Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

The Course Creator Show: Recent Episodes

Gemma Bonham-Carter