Next Level – Contractor Podcast: Recent Episodes
Tim Brown
✓ What is Branding?
✓ What does Branding do for you?
✓ When is the right time to do a logo refresh?
✓ Things that help a company thrive in a downturn
✓ Brand
✓ Reputation
✓ Specialty
✓ Look for the opportunities amidst Covid.
✓ Once you see new surges, push into them.
✓ Use the Word “You”
✓ Capitalize on FOMO
✓ Use Bulleted or Numbered Lists
✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form?
✓ Go ‘benefit driven’ rather than ‘feature driven’ with it.
✓ Scarcity
✓ Authority
✓ The principle of “Liking” / Writing conversationally - Humor/humanity
✓ Cut out the fluff and be concise
✓Be the challenger.
✓ Write it out with 300 words and then figure out how to say it in 30.
✓ Write to ONE representative ideal prospect.
✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN…
✓ How should construction companies be using their business management systems for SALES?
✓ How should construction companies be using their business management systems for FINANCIALS?
✓ How should construction companies be using their business management systems for OPERATIONS?
✓ How can a construction business management system become a system of record in case of a lawsuit?
Other considerations:
✓ Is it modifiable - in an obvious way?
✓ How easy is to communicate? —
✓ Jimmy Rigged vs. Wholistic systems
✓ What should we learn from landing page tools like Clickfunnels, LeadPages, Unbounce strengths?
✓ Why I don’t suggest building your business ON clickfunnels
✓ Why some businesses get confused about Hubspot and Salesforce
✓ When it’s useful to use hubspot / salesforce
✓ Why it bothers me so bad that these software companies convince people to waste so much of their marketing budget on them.
✓ How is consumer behavior changed?
✓ Businesses haven’t adapted
✓ What is the the best phone etiquette for service providers?
✓ What is the text etiquette?
✓ How do people get better at qualifying leads?
✓ How does Verse.io help companies keep up and close the gap?
✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire)
✓ Fields should match the expected size of the answer
✓ Button should Fit it to the current design - but pop out
✓ Skip the phone number or make it obviously optional
✓ Social proof - where, who, what
✓ Explain what happens next - make a promise
✓ Don’t be picky - validation should be looooose
✓ Convey the value... your jobs not over when they get to the contact form
✓ Indicate required fields
✓ Trust, trust, trust
✓ Clean it up on mobile
✓ Use ‘send message’ or something more personal, the word submit has bad connotations and it actually matters
✓ Make the headline benefit driven - or more personal
✓ What are some of the biggest problems you’ve seen with owners trying to motivate people.
✓ How do dig up and solve problems without having a complete breakdown?
✓ What are the things you see the most effective construction owners to snag ideal team players?
✓ How can keep your best people from leaving?
✓ What are some dynamics that lead to the most effective teams you’ve seen?
Check out Todd's podcast - the Construction Leading Edge Podcast
✓ Add a Photo
✓ Make the photo file name-like-this.jpg with the keyword phrase in it.
✓ Add alt text on that photo, and other photos on that page
✓ Add keyword to sub-headings
✓ Add “People also ask?” Type words to subheadings
✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’
✓ Add text from other things something is ranking for in Search Console
✓ If you have a ton of autonomy: Can you help better fulfill the user intent? - Write it out, add photos and video
✓ Re-structure the images and text to just look natural and engaging.
✓ Link internally to other related, link to it from other pages
✓ Link externally to authoritative sources (1 or 2)
✓ Reshaping the theme of the post (making it into a listicle / organizing it better)
✓ Tweak the Meta Title to front load the keyword
✓ Front load the keyword in the meta description sometimes too so it gets bolded.
✓ Keyword phrase in first and last paragraph, + bold a sentence with it in there
✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, and nothing on the left side to offset.
✔ Repetition - The same types of elements repeated throughout the space take less mental energy from a prospect. You don’t want people going to different pages and experience a Jarring disconnect (the homepage looks great, but all the interior pages look like they’re from 1999. We EXPECT people to come in on other pages beside the home page, things like testimonials, call to actions, and other trust factors can be repeated around the site in a way that increases trust.
✔ Contrast - When there’s sharpness in images, brighter colors, and stronger difference between foreground and background your website benefits from “Contrast.” The most common problem I see is when people try to put an overlay over an image, but its not dark enough, they overlay text and it’s barely readable. Go dark, dark on backgrounds, or go light but don’t go in between if you’re going to overlay text. We’ve been getting around this by using organic shapes to cutout images, - just overlaying less text in general. Modern. 2020 design with white space.
✔ Dominance - A large element that draws you in, followed by clearly smaller elements – this drives engagement. Rather than having elements all be the same size which can be monotonous.
✔ Hierarchy - What is the eye drawn to first? Then what… then what. The clearer and more obvious the hierarchy, the more likely someone will be drawn in. No hierarchy = all the text is the same size, all the images are the same size, all the services are just as important on the page. Instead drive interest with - A beautiful smile, a bright headline, the company logo, and a contrasting color call to action button for instance may be best as your top items in the hierarchy. Two services that stand above the rest – one call to action prominent at the end of the page.
✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm
✓ Find something you want your team / or yourself to learn more deeply about, and speak to more confidently
✓ Create a large piece of content - known as a hub post - by osmosis other pieces on this topic will rank better as well, in including landing pages
✓ What would you do if Google didn’t exist, how would you promote this piece? Videos, social posts, or influencers? Do those things
✓ When you outline - do keyword research along the way and make sure every chapter has a keyword focus
✓ Add illustrations or other imagery to brand the piece of content
✓ Whatever “hard work” looks like to you, this kind of content ideally takes 10x longer than regularly content.
✓ Find ways to bake promotion right into the guide
✓ Use storybrand brandscript to outline the piece and focus on the ideal customer (of the content) the whole time
✓ Don’t waste the piece by pitching hard - the end result we want is good will and links
✓ Use a symbolic story for the chapters of you want
✓ Create interest by studying persuasion and ways to make articles interesting - like the mystery formula
✓ Make sure these pieces line up with your long term vision for how you want to help people so you’re intrinsically motivated to make something to epic
✓ Have fun!
✓ Identify the ones they have with Semrush or Ahrefs
✓ Use the format they have - list, 40-60 word paragraph, table,
✓ Match the structure, use “inspect element” in the browser to see if they are using any special formatting or schema markup
✓ Add in synonyms and bold the keyword phrase
✓ Ask the question with and h2 or and h3, and answer it underneath with 40-60 words
✓ Use authoritative / confident language
✓ Cite credible websites in your content
✓ Look at the “people also ask box” and answer those questions in your content as well.
✓ Pay special attention to the space directly after the content that you want to get featured. Add images there that relate to your table, list, or paragraph.
✓GMB checklist
✓At least 5 reviews and respond to every single one
✓Information consistency
✓Make sure everything is visible
✓Schema to feature events in serps
✓Make your site mobile friendly
✓Geographic anchor text
✓City Landing pages
I run through each with an example – based on the topic 'kitchen remodeling' - but you can try it for yourself on whatever topic you'd like!
✓ Suggested Searches in drop down when searching on Google
✓ People Also Ask Boxes on Google
✓ Quora - search the topic
✓ Answer The Public - https://answerthepublic.com
✓ SEMRush
✓ Ahrefs.com and pop in a competitor into site explorer / the first result after searching a hunch
✓ Google Keyword Planner - Add the topic + the site
Matt Diggity - Indepth articles + remarking
Brian Dean - Push on your current email list
Britney Miller- Repurpose top content
Larry Kim - chatbots
Will Reynolds - It’s all about good work
Tim Soulo - Educational content / youtube
John Lincoln - Content + paid promotion
Matthew Woodward - Competitions / Giveaways
Full Post: https://hookagency.com/get-more-leads-now/
Eric Johnson of YouBetcha joins me to give his best tips on video marketing for 2020, and how to get the most out of video.
✓ How to use video in sales
✓ How to use video in employee onboarding
✓ How long should a brand video be?
✓ How long should your content marketing be?
Pure Practical episode (quick episode/ just the meat & potatoes)
✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text
✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically.
✓ Adding bullet points and headings to key pages
✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess.
✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions.
✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images.
✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps.
✓ Consider a prominent search feature
✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search)
✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different. How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.
✓Making sense of PPC & how to avoid common pitfalls
✓ Making sense of budgets and what to expect in terms of results
✓ Pros & cons of doing it yourself vs. outsourcing
Facebook PPC
✓ How to capitalize on PPC leads
✓ Lighting fast responses (speed)
✓ Outgoing demeanor (friendly, helpful)
✓ Mastering the follow-up (frequency, communication channels)
✓ Buying Leads vs. Generating Your Own
✓ Lead aggregators
✓ The fastest way to increase revenues (hint: it isn't more leads)
✓ How the most successful companies are dominating your market
✓ Referrals are unbeatable
Nick Leroy of ICF Next Shares his top 5 keys for SEO in 2020.
✓ Google My Business listings (local SEO)
✓ Proper keyword research. Localized and extremely targeted keywords.
✓ On page optimization - titles, descriptions, headers, content optimization etc.
✓ Mobile friendly (Google's mobile first indexing)
✓ Site speed - faster is better, for both user experience and google (SEO) benefits
✓ What does an SEO company do?
✓ What is technical SEO?
✓ What is on-page SEO?
✓ What is content writing, and why is it important to SEO?
✓ What are backlinks and why are they important?
✓ What does "montitoring analytics" and why is it important?
✓ When do you need an SEO Company?
Get a free SEO audit: https://hookagency.com/seo/
✓Put the right people, with the right tools, on the right projects, for the right clients.
✓Right People- Build a team that has the knowledge and expertise to deliver
✓Make sure they know what’s expected of them
✓Right Tools- The systems and tools to perform their job
✓The support they need
✓Right Projects- Not every job is right for you - do projects that fit
✓Project type, scope, size, schedule, requirements - stay in your lane
✓Right Clients- Clients that work with you for your unique services - not low price
✓Clients that are willing to pay for services provided
✓ What are some of your best tips for getting comfortable on camera?
✓ How do you help people get comfortable on camera?
✓ How does video make events more impactful?
✓ How does video help event attendees get more out of the event?
✓ What is an event recap?
✓ What are your suggestions for pre / post event videos?
✓ 2,450 Words is the best blog length - just based on pure data
✓ Links matter more than content length
✓ Keywords in subheadings matter
✓ Making sure you have a target for your blogs.
✓ Make it FEEL shorter with bullet points, images at the beginning, and scannable headlines
✓ We go through the diagram of an ideal blog posts.
✓Why is green / sustainable building taking off - where are we at in the cycle/ timeline?
✓Don't be a one trick pony - focus on more than just sustainability
✓ How should you use this in your website design and copy?
✓ Are people searching for this on Google?
✓ What are some orgs / badges you can be part of and get?
✓ What's the future of marketing for green and sustainable construction companies / brands?
✓ Make your website "prototypical so people know where stuff is"
✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads.
✓ Trust Factors and Call-to-actions are crucial
✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more.
✓ Look for teammates and agencies that focus on effective over just attractive.
✓ Design does matter though – some people will take it as a 'trust factor' that the business is legitimate.
✓ Use video + then get the video transcribed/written out for you.
✓ Batch your most important Google-visibility tasks in a 3-hour clump on Saturday
✓ Turn your team into a content machine, particularly in slow times
✓Steal keywords from your competitor's and look at bigger markets for clues
✓ Hire an agency that does all of the work for you.
✓ Tapping into your best referral sources
✓ NextDoor app is ripe with free leads - People are asking for referrals
✓ Facebook groups for your city or area, set up with another business owner and refer each other every time
✓ Write ‘high intent’ blog posts. Write about kitchens, baths, and pair it with your area
✓ Set up your systems.
✓ Make them habits
✓ Build your brand and your systems even when leads are good
✓ Why "If you build it they will come" is wrong
✓ The winning formula to a $-making website
✓ 5 things for an effective website
✓ Trust Factors
✓ A strong call-to-action
✓ Making the ideal customer the hero with emotionally compelling headlines and images
✓ Emphasis on Search Engine Optimization
✓ Really clear differentiating features / unique value propositions
✓ Help them imagine themselves working with you
✓ All of the trust factors: https://hookagency.com/trust-factors/
Sorry for a bit of tapping on the table/mic this episode!
✓ What is 'pre-sale' and how to give your sales people the best shot.
✓ How to get more reviews for roofers.
✓ 3 common objections and how to address them.
✓ 3 closing strategies.
✓ A little about working with Hook Agency for Professional Visibility
✓ Get into a rhythm of posting your projects regularly
✓ Invest in quality photography/video/drones - particularly for big projects
✓ Do behind the scenes on your Instagram Stories
✓ Use Video on LinkedIn if you have any B2B work.
✓ Where is your ideal customer? Where is the white space? Is there a different angle you can take?
✓ Be consistent, and knowing stuff isn’t instant, people don’t care about every post.
✓ Cross promoting vendors that you use/cross-pollination of audience
✓ Consistently refresh your targeting, make sure you're talking to actual customers, not just getting clout
✓ If you post, like 3 posts, follow 3 people.
✓ Jab, jab, jab, right hook.
✓ Have a personality - actually using it on your companies social media. (20% spicy - different - tart)
✓ Pounding pavement is great, but the ideal is long-term marketing systems
✓ Thumbtack vs. HomeAdvisor vs. Houzz vs. NextDoor vs. Website vs. Facebook Ads vs. Google Services
✓ 5 Roofing sales tips to support your sales people
✓ Convey a professional image from the get-go
✓ Focus on educating—not closing
✓Focus on THEM - not on you.
✓ Focus on what makes the difference
Social Proof
✓ Use all of the ways - double down on what works, scale back what doesn’t.
✓ List of ways to get roofing leads
✓ Technical SEO is making sure the structure, code and 'crawlability' of your site is clean and easy for search engines to understand.
✓ A couple SEO Audit tools:
- Screaming Frog
- Ahrefs
- SEOptimer
✓ H1’s and H2’s
✓ 301’s
✓ Page Speed
- Gzip compression
- Caching
- Image Sizes
- CDN
✓ Meta Titles & Descriptions
✓ Thin and Duplicate Content
✓ SSL Certificat
✓ Robots.txt Sitemap.xml
✓ Analytics
✓ Usability
(Why each matters)
✓ Houzz is for premium things, 20% can do it … talk through that post
✓ HomeAdvisor is for new people can do fine, but they scam alot of people… alot of people are angry
- Ways to get the most out of it
- Take it off the app,
- Own the customer
- Take leads seriously, follow up quickly
- Turn it off when you’re away
- Take a month or two short trial run, then get out if it doesn’t work. Cancel your account completely.
✓ Angie’s List is headed that way since they were acquired,
✓ Thumbtack has done alright… particular for a roofer client.
✓ NextDoor app for home improvement stuff… I talk about my friend Matt’s experience there.
✓ Strengths of building your brand. - Look in camera, go heart to heart. Build YOUR brand, don’t build there's - they’re ruthless they own the customer, and have control
✓ Be more selective - find projects that are profitable, enjoyable, and scalable.
✓ Being selective helps drive long-term employee satisfaction so they’re not working on stuff they hate
✓ Implement methods for filtering like a Questionnaire about the top 8 things that are important to your company
✓ Marketing is more than just getting leads, build your long-term brand equity
✓ Nurturing existing business and increasing referrals
✓ Use gratefulness as a superpower
✓ When a key employee left, it pushed us to level up our culture.
✓ Filtering & educating clients has been a painful issue, but a current constraint can be the way to open the door.
✓ See "Constraints as opportunties"
✓ Use speedbumps in the road to make you more resilent
✓ Antifragility is different than being resilient or robust – issues actually make you better than before.
✓ Pain can be inspiration - the crazy look in your eyes after you get hit and taste blood.
✓ "Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit." - Napolean Hill
✓ Competition is fun – but many small business owners and marketing managers get obsessed to the point of ineffective.
✓ There's more upside to addressing apathy of existing prospects, and helping people get off the fence.
✓Trust yourself since competitors may have already wasted time on something you're copying.
✔ People want to fall in love with your process
✔ Create a proven system
✔ More people will refer you because of consistency
✔ Jiro Dreams of Sushi - discusses 'Shokunin' - a positive work obsession, that relates to obligation to serve community.
✔ Getting your partner on board is important
✔ Workaholism = compulsive. Shokunin = enjoying your passion for work, and considering success as your duty.
✓ A unrelenting focus on your ideal customer - and making them the hero
✓ A super easy to navigate mobile menu, compelling mobile layout
✓ Images that draw the reader, help them imagine themselves working with you, and headlines that knock their socks off
✔ Learn why not doing change orders will lose you money
✔ Learn better communication will make your clients happier
✔ Get better referrals
✔ How documentation is crucial
✔ Talking to your team
✔ Why focusing on onboarding is crucial.
✔ How to filter prospects more quickly.
✔ The difference between a quick rough quote/ budget analysis and a detailed estimate.
✔ How to be more selective with the jobs you choose.
✔ Getting better at job-costing and getting good bids from subcontractors.
✔ SEO helps you build a long-term marketing 'flywheel'
✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly.
✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads.
✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well.
✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content.
Use paid ads to promote your best content and videos on Facebook.
✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.
✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that.
For more + 4 places to find great employees: https://hookagency.com/find-employees/
✔ Come up with what you’re doing currently
✔ Make separate accounts in your bank.
✔ Pay yourself what you’d have to pay someone else to do all that you do.
✔ Move it closer to healthy percentages each quarter
✔ Make it easy by naming your accounts correctly.
Check out a cartoon summary, and a review here:
https://hookagency.com/profitfirst
Buy the book by Michael Michalowitcz:
https://amzn.to/2XgGOnn
Daniel Hutt, founder of ‘Amy My Content‘ and I talk about powerful ways to get more views of your content with paid promotion, ways to create powerful case studies, and how to make your content convert at an insanely high rate.
Tyler Hanna of 8-bit Rex Joins us for a radical jamboree of digital marketing discussion and planning for 2019.
Have you gotten your 2019 Digital marketing budget set in stone yet?
Do you know when and how to outsource the stuff that matters?
Do you have the top sources / 3 or 4 revenue generators - from your previous years marketing, and are you ready to double down on them?
If not – it's time to get serious. Sit down with a cup of hot cocoa, and take a listen to our discussion.
Steve Slater, a PPC Specialist for an International fitness company joins me to talk about his experience as a digital ad manager, and political junkie – why there’s been record election digital ad spend this year – and why / how to avoid waste in your digital ad budget.
Joe Egan, a construction company consultant joins me to talk about his experience as a construction company owner, and now author – and shares how can you win contracts without being the lowest bidder. We talk about the limitations of digital communication, and how to get your buyers trust in person.
Mark Teskey of Teskey Mediaworks joins me to talk about his experience as a drone pilot and marketer – where is the sweet spot for using drones in marketing. We talk about tools, basics to getting started, and how to tell a story that gets results with drone footage.
I chat with Jesse Meehan who runs back of house admin for several small (construction) business as part of Headwaters Resources – check out our conversation about where to look for employees and how to attract the right ones.
Josh Swisher of Northface Construction shares his wide array of lead generation techniques, and his #1 secret for closing as many leads a possible.
This one's for the small businesses out there dealing with administrative and organizational hiccups! Particularly the construction companies – but I think these principles apply across the board for the most part. I talk with Jesse Meehan of Headwaters Contractor Resources about “How to Stay Organized in Your Construction Company Admin (and Marketing)”
I speak with Christine Tzanakis about how she sells financial services – and how we can apply those concepts to marketing. She goes into some of the in's and out's of why she received the top sales consultant award at Prudential - how they give cliff notes to enable other people to sell, and the movement going on in financial services today.
I chat with John Locke of Lockedown Design about marketing general contractors / construction companies and what they should focus on for the best bang for their buck in online marketing.
I chat with Anthony Huffman of Ninjah Marketing about setting uncomfortably aggressive goals, framing your day, and stoking a wealth mindset with affirmations and other methods.
John Locke of Lockedown Design in Sacramento California joins us for a tour de force on pricing in website design, digital marketing, and pricing yourself appropriately in general. Sometimes it's the right thing to charge more and give better customer service, and higher quality.
I talk with my wife (wooo!) about the learning experience of working with your husband and wife – the great parts, the hard parts, and some principles we've found for a more successful working relationship and navigating the mythical 'work/life balance.'
Recently Matt Benyo and I sat down and talked how to "How to kill it online with your personal brand" and we get pretty tactical with the things you could do now to get this started, and how to keep it up with your digital marketing habits.
Joseph Paulson and I talked "How do you find meaning in Digital Marketing work" and we dive deep on the esoteric questions of "What is value," and "is automation going to steal our jobs?"
Today Joseph Paulson and I talked how to "How to Program Yourself to Be More Productive" from everything from useful superstition, training neural pathways and little hacks to help your smart brain assist your dumb brain.
Tools / Specific things mentioned in the Podcast:
-
RescueTime https://www.rescuetime.com/
-
SelfControl App https://selfcontrolapp.com/
-
Hanging for back help http://cassfitness.net/decompressing-your-spine-by-hanging-on-a-pull-up-bar/
-
Pomodoro Technique http://lifehacker.com/productivity-101-a-primer-to-the-pomodoro-technique-1598992730
-
Getting Things Done https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280
-
Tony Robbins Priming + 3-3-3 morning routine https://www.youtube.com/watch?v=lWxn2PerJnc
Brief Outline:
-
Talking through useful superstition and imagining the universe is conspiring to help you.
-
Brain Synaptic pathways and how you can create patterns in your mind that are useful.
-
Tools and specific techniques for productivity.
-
Useful morning routines to get yourself in the right mindset to be productive.
-
Why focus and priorities matter and make you more productive.
-
You are only human – give yourself and advantage by using your smart side to hack your dumb side.
-
Purpose... and how having a vision will help you stay productive.
-
Outro etc.
Bill Svoboda of Co-ed Monkey, soft Custom Printed T-Shirts talks about the new world of customer care, how he's knocked it out of the park with his company's customer service and how you can do it too.
Show Notes:
https://timbdesign.com/podcast-12
Bill Svoboda's Website for - Custom Printed T-Shirts:
https://www.coedmonkey.com
My site
https://timbdesign.com
Darrell Vesterfelt from ConvertKit talks to me about segmentation, e-mail marketing, and creating relationships with customers in a meaningful way.
Podcast Notes: https://timbdesign.com/podcast-11
Tim Brown - Digital Designer: https://timbdesign.com
I speak with Joseph Paulson about our experience developing websites and thinking about web developers a little differently. Show Notes: https://timbdesign.com/podcast-10
I speak with Steve Folland of stevefolland.com about the direction of video on the web and how to wield it effectively. Show Notes: https://timbdesign.com/podcast-9
I talk with Bill Hickey of Hickey Photography about what it takes to use photography online, advice for tips to get great shots for web, and how to ball on a budget with photography. Show Notes: https://timbdesign.com/podcast-8
I speak with backlink expert Clayton Johnson who has been doing SEO and backlinking for 12 years now. How do backlinks get you found on search engines, and specific strategies to get them. Video at https://timbdesign.com/podcast-6
Deepen and widen your perspective on WordPress development as we talk everything from plugins, custom post types and Advanced Custom Fields to the upcoming Rest API, and O-Auth Plugin, with Zesty marketing bits as well to keep it interesting.
If you want to get started monetizing your website by affiliate marketing, Morgan shares how she did it, and how to start Affiliate marketing today and other great website and blog promotion tactics.
Everyone is in sales in this day and age. Whether it be pitching creative, trying to be heard within the company, or getting new clients, these concept we share with you the best tactics we know of for persuading, getting leads, but more importantly for building rapport.
Tim Brown and 2 guests, Matt Brown and Drew Gneiser discuss the latest tactics and strategies for rocking social media well, while maintaining the end goal of making meaningful connection and making a difference.
From remarketing to display ads, get the lowdown on Google Ads, SEM, PPC and figure out how to do these things at a solid level without breaking the bank. For designers and digital marketers to small business owners.
Digital Marketing podcast for front-end developers, visual designers, SEO and online marketing professionals.