Coaches on a Mission

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Christina Larocco wants to build her business around big ideas, not just coaching services, and she’s wondering whether that’s actually possible or just wishful thinking.

Christina helps nonfiction writers shaped by years of research wrangle their complicated projects into something sustainable. She joined the Hive searching for more coaching clients, but discovered her true passion is in honoring her identity as a public scholar. After a decade as an academic editor, Christina is ready to center writing, inquiry, and conversation in her work.

We zoomed in on the challenge at the core of Christina’s next chapter: How do you talk about being an “idea person” when coaching isn’t your main offer? By the end of our coaching session, Christina landed on the “abundance paradox” as the umbrella for her work and found a new language to describe what she actually does, helping other thinkers make meaning in a noisy world. More than that, she left with a menu of concrete ways to monetize her ideas and a simple beta program to test with her existing email list.

Let me highlight the clarity, strategy, and energy Christina and I uncovered in this conversation.

Watch what happens when Christina admits she cringes before every email to her list, and see the moment she realizes she’s been solving the same “abundance” problem all along, just on a deeper level.

Key Takeaways

Lead With Your Core Curiosity: When you orient your messaging around what you’re genuinely curious about, like Christina’s “abundance paradox”, you attract engaged followers who share your hunger for big questions.
Business Models Beyond Services: Building a sustainable business around ideas is possible by layering multiple income streams like podcast guesting, paid newsletters, workshops, VIP days, and retreats so your creative energy stays high and your revenue feels steady.
Use Your List to Test Offers: You don’t need a fully finished product to start. Email your audience and invite a few people into a small beta group to clarify both your messaging and your methodology as you go.
Clarify Your Stance, Not Just Your Resumrying to answer in public.
Find the Right Village Square: Instead of chasine: It’s easy to talk about credentials, but what actually draws listeners and clients is knowing what you believe and the questions you’re tg “success formulas” on generic platforms, look for podcasts, newsletters, and communities where your people already gather and join the conversation there.

Timestamps & Key Topics
[00:00] Christina’s bio and what she does for nonfiction writers
[01:44] Success with Bundlicious, but struggle with finding right clients
[04:25] Dallas reframes unsubscribes as wins for both parties
[05:32] Christina questions what kind of work truly lights her up
[08:50] Defining the challenge: want to build an audience around ideas
[10:01] Looking to Jenny Odell and Katherine May as models
[14:06] Dallas asks Christina to clarify her stance and curiosity
[15:42] Christina identifies the “abundance paradox” as a central theme
[21:07] Dallas outlines idea-driven business models: podcast, workshops, newsletter
[26:03] Options for monetizing ideas such as VIP days, retreats, courses, memberships
[38:50] Dallas gives Christina a next-step experiment to find her best offer
[44:50] Summary of how clarity and simple action beats waiting for a polished plan

CONNECT WITH CHRISTINA:

CONNECT WITH DALLAS:

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Julie Covert wants to scale her writing coaching business, but her hands-on approach and travel lifestyle make traditional group programs tough to pull off.

Julie turns aspiring writers into excited authors through her Success Signals for Writers system. She helps clients reignite their writing spark, refill their inner ink pot, and avoid common writing pitfalls. Julie came to this call ready to rethink how her 1:1 editorial work could scale, especially with her upcoming plans to travel with her husband on their schooner, where Zoom meetings and set schedules aren’t always an option.

Julie's biggest challenge is clear: how to keep offering deep, individualized support without getting locked into constant calls or overextending herself. By the end of our conversation, she walked away with an entirely new model—anchored around asynchronous tools and thoughtful process design so she can serve more writers without sacrificing quality (or missing out on her adventure). Julie also discovered how she could introduce group elements in a way that fits her schedule, using voice apps and carefully planned office hours.

Let me highlight the practical pivots Julie and I mapped out in this conversation.

Check out the section where we map out a support system for writers using Voxer and calendar automation. There’s a reason Julie is so relieved, and it isn’t just about the tech.

Key Takeaways

Automate Accountability With Calendars: Setting up automated email reminders and mapped-out milestones ensures clients keep writing, even when live calls aren’t realistic. Scheduled check-ins can replicate the accountability of regular meetings.

Leverage Asynchronous Communication Tools: Using apps like Voxer for walkie-talkie style voice communication gives clients real-time feedback without requiring both parties to be online at the same time. This keeps the editorial process moving even with unpredictable schedules.

Test Group Support With Pop-Up Office Hours: Hosting occasional bonus office hours (rather than strict recurring sessions) brings some group connection and peer interaction without locking yourself into a rigid calendar.

Bundle Your Signature System as Trainings: Packaging frameworks like the Success Signals for Writers system as pre-recorded trainings makes it easier to support multiple clients at once—and creates new possibilities for group programs later.

Start Small to Build Confidence: Trying out these changes with a couple of private clients first can help you work out the kinks and adjust your onboarding before rolling new systems out to everyone.

Timestamps & Key Topics
[00:00] Julie describes her current 1:1 coaching and editing service structure
[03:58] Dallas clarifies each phase of Julie’s offer and gets specifics on the workflow
[09:00] Julie admits how much time a thorough manuscript edit requires
[10:26] The travel challenge: Julie’s need for a flexible, asynchronous business
[12:00] Dallas outlines three possible ways to scale: systems, team, clients
[15:11] Discussion on meeting cadence, accountability, and the emotional support of live coaching
[18:13] Julie explains her “Success Signals for Writers” framework and how it supports different writing styles
[19:40] Brainstorming an automated accountability loop with shared calendars and pre-scheduled communication
[23:35] Introducing Voxer as an asynchronous voice communication tool for coaching
[27:17] Dallas recommends tech tools (Voxer plug-ins and dictation apps) to streamline client support
[28:25] Why the “pop-up” office hours model fits for coaches who travel or need greater flexibility
[31:43] Brainstorming group coaching with asynchronous communication and peer support
[39:04] Dallas and Julie explore running group pods and group Voxer chats as a scalable model
[42:48] Wrapping up with Julie’s next steps

CONNECT WITH JULIE COVERT:

INSTAGRAM: @juliemcovert

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Adriane Dellorco has noticed her proven client attraction tactics suddenly stop working, but she’s not sure if the culprit is trust issues, messaging, or the migraine market itself.

Adriane helps women with chronic migraine reclaim their lives using a whole person approach that blends yoga, pain reprocessing therapy, and lifestyle adjustments. She lives with migraine herself and brings both lived experience and expertise as one of the world’s leading voices in yoga for migraine. Adriane joined Dallas for coaching to figure out why her sales and connection rates have dropped sharply, and what needs to shift in her model.

Adriane came in wanting a clearer path to rebuild trust and convert new leads, even as organic engagement and show-up rates for her online programs have faltered. Together, we picked apart the psychological and financial barriers specific to chronic migraine sufferers, and mapped out a strategy to rebuild conversions. The heart of this session: trust lost to burn-out, medical letdowns, and fatigue is not the same as “bad messaging.” Adriane walked away with a plan to shift her language, test paid resource ads, and lean into authority via partnerships and podcast outreach.

Let me highlight what Adriane and I worked through in this conversation.

Watch for Adriane’s resistance when I suggest dropping the word “easy” from her marketing, and keep your ears open for the surprising reason a Facebook group might be costing her better clients.

Key Takeaways

Sell a Paid Resource to Qualify Leads: Shifting from free Facebook group ads to offering a low-cost migraine toolkit up front can quickly filter for buyers and attract clients truly ready for coaching.

Ditch the Word “Easy” in Messaging: Describing relief strategies as “easy” feels dismissive to chronic migraine sufferers and can erode trust, even when the intentions are good.

Pattern Interrupt to Build Trust: Leading with honesty by saying outright “I can’t cure your migraines” creates safety and stands out in a saturated marketplace of overblown promises.

Reduce Client Commitment to Lower Barriers: Reframing offers from a year to 8 weeks, plus optional add-ons, makes coaching containers feel manageable for clients who can’t trust their own capacity day-to-day.

Leverage Organization Partnerships for List Growth: Partnering with trusted migraine and women’s health organizations to co-host live events or challenges can create instant trust and deeper engagement than solo organic outreach.

Timestamps & Key Topics

[00:00] Adriane shares her background and coaching focus for chronic migraine sufferers
[02:11] Identifying a drop in conversions and engagement despite steady lead flow
[04:10] Dallas clarifies the trust gap between client, coach, and program
[07:48] Pinpointing where conversions are breaking down and what’s changed in Adriane’s funnel
[09:08] Debating pandemic market effects and the so-called ‘trust recession’ in online coaching
[13:08] Dallas introduces the pattern interrupt messaging angle
[16:23] Swapping from free group to paid resource ads to shift the quality of leads
[19:05] Rethinking a broad biopsychosocial approach versus leading with clear “yoga for migraine” positioning
[24:06] Mapping what really builds trust with a skeptical, fatigued audience
[29:15] Redesigning Adriane’s main program to lower time and commitment stakes for clients
[32:17] Dallas urges dropping the word “easy” from sales copy and explains why
[36:24] Adriane explores podcast guesting and relationship marketing with migraine organizations
[43:33] Outlining a September launch plan, including a live event for warm-up and leveraging partnership

CONNECT WITH ADRIANE DELLORCO:

INSTAGRAM: @yogamigraine
WEBSITE: yogamigraine.com

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Hanna Etu posts on Facebook and Instagram five days a week and sends regular emails, but her client roster is still stuck on empty.

Hanna helps writers with mental health differences establish a regular writing practice so they can finish their memoirs without losing the heart of their story. Lately, she’s frustrated by an email list that hovers below 40 subscribers, social content that feels more nurturing than effective, and sales calls that end with “let me think about it.”

She came looking for a clear strategy to attract the right writers, convert inquiries to clients, and scale her list beyond the crickets.

So, Hanna and I dissected her entire client attraction process. We addressed the real reason her audience never clicks “book a call,” how to shift her offers from generic to unmistakably hers, and where her sales conversations were going off the rails (plus the moment to pivot to coaching, not convincing). By the end, Hanna walked away with a funnel plan, a simple social media challenge, and the permission to trust her best coaching instincts on every sales call.

Let me highlight what Hanna and I worked through in this conversation.

Listen for the way I narrate the “commercial break” transition (when Hanna’s nurture content becomes a real invitation), and notice her immediate reaction when I reframe free coaching on sales calls as the most client-centered move.

Key Takeaways

Sell in Every Single Email: Consistent calls to action in social posts and newsletters show up as client care, not pushiness. Since nurture content alone doesn’t motivate action, making an offer every time is key for memoir coach client attraction.

Focus on Outcomes, Not Process: What clients buy is the chance to finish their memoir, not developmental edit packages or deadlines. Clear outcome messaging is more compelling than a list of features.

Coach Directly on Sales Calls: Address the client’s self-belief, usually their real obstacle, by coaching for clarity, not just reciting package details or pivoting away from their doubts.

Bundle to Build Your List: Hosting a bundle with targeted collaborators gets warm subscribers onto your list fast. Even a “mini-bundle” can 10x your audience without relying on traditional lead magnets.

Treat Your Newsletter as a Lead Magnet: Weekly, personal emails, presented as a true subscription, are more engaging and specific for your niche than yet another downloadable PDF.

Timestamps & Key Topics

[00:00] Dallas introduces Hanna and her coaching focus with memoir writers
[02:43] Hanna describes her struggles with client attraction and her current marketing efforts
[04:10] Dallas asks for details on Hanna’s social posting and email process
[05:25] They identify nurture content as the current pitfall and discuss selling frequency
[08:08] Dallas reframes selling as client care and shares her own email habits
[10:21] Hanna recognizes her offers need to reflect her true niche
[12:02] They discuss selling outcomes versus selling packages
[14:09] Dallas gives a commercial break analogy for CTAs inside nurture content
[17:55] Dallas challenges Hanna to a 30-day sell-in-every-post experiment
[19:15] Hanna details her struggles with sales calls and the new intake process
[22:17] Hanna shares concern about addressing client self-doubt on calls
[25:32] Dallas demonstrates how to coach, not convince, on a call
[27:03] They walk through coaching as the central part of the sales process
[33:36] Dallas explains how to present “chocolate or vanilla” offers focused on client outcomes
[37:31] Dallas redirects the focus to top-of-funnel growth with a bundle strategy
[41:40] They discuss effective lead magnets for Hanna’s unique audience

CONNECT WITH HANNA ETU:

INSTAGRAM: @hannaetu_bookcoach
WEBSITE: hannaetu.com

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Jami Glenn hits a wall juggling too many coaching offers for families and keeps looping back to underpricing her groups.

Jami is an emotional wellness coach with a background in public school teaching. Jami helps families move through meltdowns and big emotions with more calm, connection, and a lot less yelling. She joined The Hive six months ago and quickly filled her client roster, but now she faces the fallout of custom-building every workshop, offer, and group on the fly. Today, she wants a plan for her core offers and her pricing, so both her business and her clients can breathe.

Jami came in scattered from saying yes to every district and nonprofit that asked her to speak. Together, we mapped a group-first offer suite, ran the real numbers on what it would take to pay herself well, and tackled the emotional blocks around charging more. By the end, Jami was clear: she’s done running her business like a side project. She’s ready to own her methodology, structure her workshops for her actual clients, and talk confidently about why her Parent Lab is worth every penny.

Let me highlight what happened when Jami and I broke her offers wide open and set a plan she can stick to.

Watch the moment where Jami admits she’s pricing from a ministry mindset and what happens when we run the math on her revenue dreams versus her people-pleasing instincts.

Key Takeaways

Define Core Offers and Pricing: Jami mapped out a sustainable suite focused on Parent Lab, Kid Lab, and selective private coaching, clarifying what gets her best results and where to direct her energy each month.
Teach Organizations Your Boundaries: When groups or districts invite you in, use a standardized “how we roll deck” to outline your non-negotiable delivery structure and pricing, so you never scramble to create a one-off workshop again.
Charge for the Value You Deliver: Running the numbers shifted Jami’s thinking from “Can they afford it?” to “What’s required to serve sustainably?” and made her realize she must raise rates or risk burnout.
Lead Sales Conversations Toward Groups First: Framing group programs like Parent Lab as the preferred option for most families (and backing that up with social proof) gives both client and coach a better experience.
Put Nurture on Autopilot with a Rotating Offer Footer: Jami can keep all revenue streams visible in her weekly emails by adding a footer with current courses and group offers, making sales a steady habit, not a scramble.

Timestamps & Key Topics

[00:00] Dallas introduces Jami and shares The Hive’s impact
[03:06] Jami describes her chaotic offer stack and feeling scattered
[06:36] Dallas and Jami discuss the shift from side gig to real business energy
[10:07] Why school district workshops feel like dead ends for Jami
[12:14] Reframing organizational partnerships to align with her rules
[14:44] Mapping out an ideal suite: Parent Lab, Kid Lab, and private clients
[19:14] Getting honest about admin and marketing hours
[22:00] Real talk: what the math says about group pricing and revenue
[26:57] Naming the crossroads: hold space for 40 families or raise prices
[28:07] Jami voices resistance and ministry mindset about charging more
[30:27] Dallas redirects sales calls to group work as the first option
[33:09] Best practices for building groups before they’re full
[37:25] In-person versus online: deciding how labs will run
[38:03] Why groups should run on an open-ended (not fixed) commitment
[41:18] Drawing clear boundaries with organizations and online offerings
[42:58] Where courses fit and how to rotate them in every newsletter
[44:02] Dallas role plays “holding the line” with a resistant district
[45:15] Jami’s accountability plan for sticking to new pricing and structure

CONNECT WITH JAMI GLENN:

INSTAGRAM: https://www.instagram.com/sacredgroundcoaching/

WEBSITE: https://sacredgroundcoaching.com/

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Becky wants her emerging author clients to market their writing with authenticity, but she struggles to stop over-teaching and overwhelming her groups.

My guest is Becky Grogan, who teaches writers the practical skills to market their work with ease and authenticity. Becky reached out because, despite her robust curriculum and love for helping authors connect with readers, she found herself cramming too much content into her programs, leaving her clients (and herself) overwhelmed.

We tackled Becky’s real concern head-on: how to structure her group program so clients stay engaged, take meaningful action, and don’t get lost in information overload. By the end of our session, Becky walked away with a clear curriculum map, a repeatable framework for teaching, and a delivery rhythm that actually fits real writers’ brains and schedules.

Let me highlight what happened when Becky and I broke her curriculum down to the essentials (and ditched those three-hour Canva rabbit holes).

Listen for the moment Becky admits she never wants to dance in a hot dog costume on TikTok - and what Dallas says about using your values to choose real marketing tactics.

Key Takeaways:

Map Out Micro-Steps Before Teaching: Breaking down each module into smaller, actionable elements keeps your program clear for both you and your clients while ensuring no one gets overwhelmed by too much information at once.
Name the Problem Before You Teach: Always begin lessons by stating the situation and explaining why the upcoming idea matters, so clients understand the connection between your framework and their bigger goals.
Use the “Five S’s” Framework for Curriculum: Working through situation, solution, story, steps, and seed in every lesson creates a rhythmic, safe learning experience and helps your group stay focused on results.
Deliver Live First, Then Record: Teaching everything live the first round lets you see where folks get stuck, ask real questions, and keeps you from hiding behind slides. Use this feedback to shape your polished, recorded curriculum later.
Let the Content Dictate the Program’s Length: Instead of cramming material into artificial timelines, estimate how long each module takes to teach and let that guide your group schedule - a program built around your clients, not around someone else’s calendar.

Timestamps & Key Topics

[00:00] Dallas introduces Becky and names her over-teaching struggle

[04:29] Becky explains her ideal group coaching structure and where overwhelm creeps in

[10:36] Dallas pinpoints Becky’s three-pillar framework for author branding

[16:02] Dallas demonstrates how to break a “values” module into micro-steps

[23:29] Dallas explains building lessons with the Five S’s structure

[32:06] They discuss launching with all live sessions before recording modules

[36:58] Dallas recommends a weekly 90-minute rhythm to keep groups on track

[41:12] Brainstorming a program name that avoids “foundations” and sticks in writers’ minds

[42:57] Becky commits to mapping her curriculum and ditching overwhelm for good

[44:14] Dallas clarifies how to estimate actual program length - let the teaching guide you

CONNECT WITH BECKY GROGAN:

INSTAGRAM: @beckytheboookcoach

WEBSITE: beckythebookcoach.com

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Two years ago, I pressed pause on Coaches on a Mission because podcast production had become both expensive and overwhelming -and today I'm back to tell you exactly why, what changed in my business, and what to expect from here. So much has shifted behind the scenes since Coaches on a Mission went dark. Instead of burning out trying to do more for my clients, I tore down my signature program, The Hive, and rebuilt it from the ground up, creating a more accessible membership and making overdue changes to how I deliver support -so coaches inside actually make progress. I cut costs, learned how to grow my email list without relying on the podcast, and got honest about the difference between nurturing your audience and actually helping people hire you. Here's what you'll learn in this episode. Listen for the moment when I name the real reason “nurture content” can trap coaches in the friend zone -because it’s not what most gurus say, and it’s something I finally stopped doing.

Key Takeaways

Podcast Production Needs to Be Sustainable: My original approach to producing the podcast cost nearly $4,000 a month and lacked a strategy to attract new listeners - a sure way to burn out and stall growth.
More Calls Don’t Equal Better Results: When I packed The Hive with 17 calls a month, I created a culture of over-responsibility and decision paralysis. Reducing calls led to more agency and faster progress for my members.
Membership Model Unlocks Flexibility: Shifting The Hive from an expensive annual program to a $97 monthly membership allowed coaches to stay as long as it helps and made high-quality business coaching accessible to more people.
Email Marketing Trumps Social Media for Consistency: In the podcast’s absence, I focused on bundles and list-building strategies, which brought me a steady stream of new opportunities—without trying to force myself onto Instagram.
You Build a Business By Selling, Not Just Nurturing: “Nurture content” alone leaves your audience in the friend zone. Every email now offers a clear way to work with me -because support and transformation only happen inside a coaching container.

Timestamps & Key Topics

[00:00] Dallas explains the decision to end the podcast and the cost of production

[02:21] Dallas shares issues with show marketing and the friend zone trap

[04:01] Episode relaunch: Overhauling production costs and adding seasons for sustainability

[06:13] The Hive’s transformation: Fewer calls, more agency, less dependency

[08:45] Shift to Power Groups and Dallas’s coaching school, New Era Coaching Academy

[11:02] Year-long enrollment freeze in The Hive and lessons in letting go of “all or nothing” thinking

[11:46] Dallas’s focus on email list-building and learning to sell through email

[13:22] Automations and production support that make relaunch possible

[15:05] Why Dallas is done “nurture only” and how ChatGPT changed her view on coaching’s value

[17:12] The Ulta analogy and what real client-centered communication looks like

[20:04] Dallas’s new commitment to selling on every email and episode

[21:56] What to expect from upcoming episodes, including small group coaching, guest experts, and episode breakdowns

[23:28] Closing thoughts and an invitation to subscribe or share if you’re glad the show is back

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My guest today is MIchelle Pollack who might be familiar to you because this is actually her third time on the show. Not long ago, she joined Brian Patacca to take over the show and share their experience inside The Hive.

Then, back in episode 32, Michelle came on the show to tackle some obstacles blocking her from putting out consistent content.

A lot has changed since then, but as it goes; whenever we reach new levels, we face new opportunities and likely face new problems to solve.

So, Michelle and I worked on designing a formula to help her leverage her strengths to bring fresh energy into her marketing.

Here's the plan we cooked up:

Clarify how you want to feel every day in your business.
Tap into the WHY behind why you started your business.
Define how your WHY shows up in all aspects of your life outside of your business.
Apply the elements you defined in step three back to your business. This requires throwing out any rules you think you should follow.
Put your WHY into action to bring energy and intention to your sales and marketing.

Michelle helps ambitious women own what they bring to the table and live and lead on their terms. I just want to say that Michelle is easily one of the most coachable guests we've ever had on this show.

So, if you're a fan of coaching, you'll love hearing her work through her own obstacles as I simply ask empowered questions.

If you're feeling frustrated and exhausted because your marketing efforts are falling flat, despite your efforts to infuse authenticity, then this episode is for you!

In this episode, you'll learn to:

Show up as the truest version of yourself in your business and personal life.
Use the impact you naturally have on your family, friends, and clients as a model for how to show up in your business.
Embrace the idea of allowing your business to be the truest version of itself, and consider how this mindset shift can transform your approach to marketing and sales.

If this episode is helpful, also check out:

119 - The Most Important Question to Ask in Your Marketing
41 - The Power of Nurture Marketing
151 - If You Ever Doubt Yourself - Listen To This

CONNECT WITH MICHELLE:

WEBSITE: www.michellepollack.com

INSTAGRAM:@michelleepollack

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

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Okay, today's episode is for all of you coaches who've changed your niche or you want to change your niche, but you're nervous about starting over.

Kelly Bonanno has been a health coach for several years, but her expertise and life experience brought her to a brand new niche.

Today, Kelly helps people navigate divorce with confidence and grace so they can become the best versions of themselves inside and out and make their next chapter their best chapter.

So, with a new niche she's super jazzed about, Kelly came to the episode with a few questions.

How can I let my current list of subscribers know about this pivot?
How can I leverage referral marketing to bring in more subscribers?
What does my yearly plan look like to build my list and convert new subscribers into clients?

Those are the three questions we tackled during our conversation and Kelly walked away with a simple plan for consistent outreach plus a plan to host a big list building event every quarter.

Here's what you'll learn in this episode:

Top-tier strategies that convert summits into high-performing lead generation tools.
How private podcast feeds, complemented by monthly episodes, can foster audience engagement and brand promotion.
Effective strategies for connecting with potential clients and service promotion.
The potential of social platforms like TikTok and Instagram Reels in amplifying organic content and audience growth

If this episode is helpful, also check out:

157 - Are You Brave Enough to Own Your Niche?
88 - Is Your Niche Authentically You

CONNECT WITH KELLY:

WEBSITE: https://kellybonanno.com/

INSTAGRAM: @kellybonanno

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

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If you've been thinking about creating a quiz as your next lead magnet, you will love this episode.

My guest today is Linda Sidhu who is a list-building expert that helps entrepreneurs create irresistible personality quizzes that attract hundreds of new subscribers on autopilot.

I invited Linda on the show to talk about quizzes because nobody does quizzes better than her.

We kick things off by making the case for personality quizzes for every coach.

From there, Linda will teach you how you can use the data from your quizzes to clarify your message, design dreamy offers, and even leverage partnerships.

Who knew that quizzes could do all that...I thought they were just a fun lead magnet.

But Linda set me straight.

And then she even shared some expert insights on personalized email marketing and launch strategies inspired by your quiz results.

In this episode, here's what you will learn:

The valuable use of quizzes as lead magnets, a secret to reeling in your perfect clients.
The critical role a quiz title plays in appealing to the ideal audience, through the strategic usage of keywords.
The immense value of data gathered from quizzes and how they can profoundly impact your sales strategies and customer experience.
The high conversion rates that quizzes can have compared to other lead magnets.
How personality quizzes can provide valuable insights into your ideal client's needs and preferences.
How to use personality quizzes to segment your email list and tailor your marketing strategies

Okay...let's talk quizzes, shall we?

As an added bonus, Linda is hosting a FREE 3-Day Nail Your Quiz Idea Challenge, where you'll uncover:

★ The true significance of having a quiz for your business (hint: it's not what you think!)

★ How to identify and leverage your personality strengths to establish a powerful presence in your industry. (Prepare to discover a series of questions that will guide you to your "North Star.")

★ Linda's top 3 questions to ask your ideal clients, unveiling the most valuable customer language to incorporate into your quiz.

Join Linda and nail your quiz idea!

If this episode is helpful, also check out:

EP 111 Design a Valuable Lead Magnet That Stands Out
EP 93 The Real Purpose of Your Lead Magnet
EP 5 The Real Reason Your Lead Magnet Isn't Working

CONNECT WITH LINDA:

WEBSITE: https://www.lindasidhu.com/

INSTAGRAM: @linda_sidhu_quizzes

QUIZ: Discover Your Personal Quiz-to-Cash Strategy

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

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If you ever worry that you don't have enough time to spend on marketing and list building, you're in the right place.

My guest today is Yissel Espinoza Cervantes who helps driven women create their dream careers without sacrificing their health, family, and happiness.

Speaking of driven women, Yissel is definitely one of them.

And she finds herself in a season of life where other obligations only allow her about 3 hours to work on marketing her business every week. So, Yissel's big question was, Where should I spend that time to get the best results?

Though the answer to this question will be different for every coach, Yissel and I did our best to find the aligned answer for her.

Here's the process we followed to get there:

Create a timeframe as a filter so you feel grounded and clear that the overwhelm you may feel is temporary.
Get super honest about how much time you can actually devote to the plan you create. Don't overshoot this at all. In fact, I recommend that you underestimate the amount of time you've got.
Set clear goals. What concrete results do you want to accomplish thanks to your plan?
Pick one strategy and go all in. You will gain more traction and gather more data by focusing on one strategy than dabbling in a bunch of them.
When you're 85% comfortable and consistent with that one strategy, add the next layer. Sometimes that layer will be a new action. Other times it might be simply doing more of the thing that's already working.

Now it's your turn. Here's what you'll learn:

Which list building strategy can bring the best results when you don't have time to waste.
Understand how repurposing content and incorporating virtual assistants can streamline your list building process and free you up to do what you're good at, which is coaching.
How to embrace imperfection and give yourself a passing grade while you're in your busy season of life.

The resources mentioned in this episode are:

The Hive's Lazy List Building Course - This course is designed to help you build your email list and attract new subscribers with 13 simple, repeatable habits. Access it now by applying for The Hive at dallastravers.com/apply.
Virtual Assistant Services - If you're looking for help with social media posts and email management, consider hiring a virtual assistant. Dallas' favorite source to find a solid VA is SaraWiles.co/matchmaking

p>If this episode is helpful, also check out:

EP 163 - A Marketing Plan for Folks Who Hate Marketing
EP 139 - 2 Important Skills you Need in Your Marketing
EP 136 - The Most Important Part of Any Marketing Strategy
EP 116 - Streamline Your Marketing

CONNECT WITH YISSEL:

INSTAGRAM:@yisselcoach>

LINKEDIN: www.linkedin.com/in/yissel/

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

FREE QUIZ: www.dallastravers.com/quiz

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Finding clients is one thing. Keeping them is another. Especially when the work you do is so powerful that folks feel like they're fixed after only 4 coaching sessions.

That was the case for Jessica Raaum Foster who realized that in order to really have the impact (and the income) she craves, she needs to redesign her offer and refocus her niche.

If you worry that nobody will actually be interested in investing in your coaching program, this episode will help you re-evaluate your dream client, the offer they really need, and the message to call them in.

In this episode, Dallas and Jessica cover:

An honest conversation about the type of client whose willing and able to invest in coaching for the long haul
An audit of Jessica's content and message to ensure it aligns with her target audience.
How to turn a nice to have offer into a give it to me know program

A Bit About Jessica

Jessica Raaum Foster helps people get out of pain and improve performance by teaching them how to play with their brains. I’ve actually worked with Jessica and her methods are pretty mind blowing.

Jessica came into our conversation feeling really clear about who her dream client actually is. And also pretty clear that she hasn't been delivering a clear message or offer that aligns with that same dream client.

So, the two of us put our heads together to design a simple, scalable program that Jessica’s dream client will not only leap toward, but they’ll also want to stay for the long haul.

Then, we identified gaps in Jessica’s message plus a framework to fill those gaps so she could take her shiny new offer to the streets.

Whether you’re crystal clear about your dream client or not, this episode will reveal four essential steps to ensure that your marketing message and your offer both align with the clients you want to attract.

If this episode is helpful, also check out:

123 - Design a Program that Will Actually Sell
143 - My Best Advice to Sell without Being Salesy
144 - The Art of Client Centered Selling
110 - Clarify Your Core Message + Make Marketing Simpler

CONNECT WITH JESSICA:

INSTAGRAM: @jessicaraaumfoster

WEBSITE: www.neurologyofpresence.com

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

FREE QUIZ: www.dallastravers.com/quiz

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If you want to know how to effectively manage and support the growth of your membership-based business, then this episode is for you!

My guest today is Camille Brown who helps bakers become confident recipe developers so they can create drool-worthy desserts and create thriving businesses.

Camille rolled out a membership program earlier this year and now she has questions about determining the next steps for this program.

And she doesn't want to be the bottleneck slowing growth down. And at the same time, Camille isn't interested in hosting a program that lacks any personal connection.

So, we tackled a list of Camille's questions to help her scale wisely.

Now, scaling is a bit of a buzzword in the online coaching space. But I'm not sure everyone selling scalability understands what scaling actually means.

If you look it up in the dictionary, you'll find that scaling is to grow without feeling hampered.

Which means that bigger isn't always better. And every coach needs to design a scaled business model that aligns with their values, goals and work style.

In this episode, we'll discuss how to:

Tell when it's time to grow.
Determine the best way to manage growth so you don't compromise the program.
Set and meet expectations inside your community.
Determine when it is time to hire and what tasks to delegate.
Watch for the clues to reveal it is time to grow again.

Key Points We Cover:

Setting Boundaries for Sustainability

Defining clear boundaries helps your clients understand what to expect and ensures that you can delivery easily on your program's promises..

Membership Growth and Scaling

Camille and Dallas brainstormed a layered plan to handle the influx of new members, adding relevant content, fostering engagement, and ensuring each member's satisfaction.

If this episode is helpful, also check out:

156 - Price Your Offers With Intention
101- An Honest Look at What it Really Means to Scale
38 - Does Your Message Match Your Price?
14 - When Is It Time to Stop Hustling?

CONNECT WITH CAMILLE:

INSTAGRAM: @bakerstreetsociety

WEBSITE: www.bakerstreetsociety.com

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

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You became a coach to help others experience the same transformation you did in your own life.

Your clients (free + paid) value your insight and the people around you admire your commitment.

Now, it's time to leverage what comes naturally to make your coaching business feel real.

You are listening to the last episode in our special summer listening series.

This week, I want to share tangible tools and mindset upgrades you can adopt to move from worrying where the heck your next client will come from to knowing exactly what to do to bring folks in when you've got space on your client roster.

Just like every episode in our series, I've got a special listening guide prepared for you. Be sure to download it right now by clicking here.

And if you know a coach who wants more clients, please share this show and this week's listening guide with them.

Or copy this link to download your guide: bit.ly/3qL5MeO

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We're on part four of our five part Summer Listening Series and this episode is dedicated to all the newbie coaches out there still refining your message, deepening your niche, and getting ready to put yourself out there in a strategic and consistent way.

I've pulled together a list of 6 episodes to help you get out of what I call Preparing to Get Ready to Begin Mode where you think about your business and learn about your business, but you don't easily take consistent action.

And commit to Make It Happen Mode where you give yourself permission to go for it because you understand the best way to make your business feel real is through doing instead of thinking.

This list of podcast episodes is designed to help you get the train out of the station with a clear message, outstanding offers, and the perfect words to describe what you do.

Just like the other episodes in our summer series, I've created a special listening guide for you, which you can download directly by clicking here.

Or copy this link to download your guide: https://bit.ly/3p1ImBE

Okay, my newbie coaches, get ready to get paid as a coach with clients to make your business finally feel real.

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Welcome to part 3 of our special summer listening series where I recommend 6 binge worthy episodes to help you move the needle in your business this summer. So, far, we’ve talked about moving from solo to CEO by hiring and delegating with confidence. Then, last week, I shared a listening list to help you move from Invisible to In demand through list building. Today, I want to help you move from private clients to full courses.

So, let me share some episodes to help you scale wisely and expand beyond 1:1 clients with a course, membership or mastermind. Our goal is to help you grow your business with confidence so you can serve more people with intention and impeccability. Don't forget to download this week's Summer Series Listening Guide. It has a quick summary and direct links to each of the podcasts I recommend.

Download the Guide Here.

Or copy this link to get your Listening Guide: bit.ly/3NpHKPE

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Last week I shared six of our best episodes to help you hire support and delegate to your team with confidence. Today, I’d like to focus on list building and visibility. I’ve put together a specially curated list of episodes to highlight lead magnet, list building, and social media marketing strategies you can put into action right away.

If you’re ready for list building, here’s what I know… The people who know you love and trust you. Now, it's all about visibility, connection and growth so you can expand beyond 1:1 coaching. You're ready for big impact and you have what it takes, so consider this your invitation to become known in a bigger way. This summer listening series will illuminate some simple strategies to help you consistently put yourself out there and invite folks into your world. You can download this list of episodes by clicking here. So, please make sure to do that now so you can easily access special list building and visibility series to take you from Invisible to In Demand. Download Your Invisible to In Demand Listening List Here.

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Summer is upon us. So, I wanted to curate some Greatest Hits style episodes for your road trips, airport layovers, or even for working away in the garden.

Up first, is a specially curated list of podcast episodes for every values driven coach who's ready to hire.

You lead your clients through incredible breakthroughs. You lead yourself through the unknown. You lead your audience deeper into a connection. Now, it's time to use your leadership to expand your team.

That way, you'll be ready to step back and scale your business for more impact, money, and freedom.

This summer listening series will illuminate some common traps coaches fall into during the hiring process.

Plus, they'll help you delegate with confidence, build a strong sense of belonging with your team, and set everybody up for success in their roles.

Okay, whether you want to hire your very first VA to take some social media or tech stuff off your plate or you’re ready to add another full time employee to your team, this series will help you hire with confidence, onboard your new team member with intention, delegate like an inclusive leader, and set your business up to soar.

You can download this list of episodes by clicking here. There’s no opt-in or sales funnel funny business.

So, be sure to check out the download link in the show notes so you can easily access our special team building series to take you from solo to CEO.

Download Your Solo to CEO Listening List Here.

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My guest today is Ollie Matthews who knows from experience that the missing link for many of us is our health. Many coaches unconsciously compromise their self care and healthy habits because we’re so busy working on our businesses. If this resonates with you, then this episode is for you.

But Ollie believes that your body IS your business and he’s on a mission to help business owners manage their hormones, get better rest and take better care of their bodies so they can feel free in their business and in their lives.

So, we have a very important conversation today to help you (and selfishly… help me) connect the dots between your body and your business. So, pour yourself a big glass of water with a pinch of pink salt and take an energizing walk as you listen along to this inspiring episode.

In this episode, you will be able to:

Discover the crucial role health plays in achieving long-lasting business success.
Uncover the surprising ways stress affects the body, especially in women.
Learn foundational health practices for a thriving life, such as hydration, nutrition, and sleep.
Gain valuable insights on stress management techniques, boundary-setting, and burnout prevention.
Delve into the significance of supporting your body's natural detox processes for peak health.

Key Points We Cover:

The Importance of Basic Foundations

As Ollie says, your body IS your business. So, a strong foundation in health is essential for coaches seeking sustainable business success. This can be achieved by focusing on the basics, such as staying hydrated, ensuring enough protein intake, and maintaining consistent sleep and exercise routines.

In the podcast, Ollie stresses the power of consistency and the importance of starting with basic health habits upon which coaches can build their businesses without risking burnout or injury. He shares the analogy of climbing Mount Everest, explaining that health should be approached much like setting up base camp. He believes that sticking to the essentials – hydration, protein intake, and sleep – can yield greater results in overall health than extreme practices like nootropics and fad diets.

Understanding Toxins and Detoxification

The world is full of toxins that can impact our health, even in rural areas where one might feel removed from pollution because pesticides and chemicals can still be present in the air due to farming. Identifying ways to introduce more antioxidants and improve air quality can go a long way in promoting overall health.

During the podcast, Ollie emphasizes the importance of bolstering detoxification systems by seeking ways to reduce exposure to toxins and increase the body's natural defense mechanisms, you can potentially improve your overall health and vitality.

Prioritizing Sleep

Healthy sleep habits play a crucial role in achieving long-term success. Proper sleep helps the body and mind rejuvenate and prepare for the demands of work and personal life. Inadequate sleep can lead to various issues, including poor decision-making and reduced productivity.

During this podcast, Ollie offers advice for improving sleep habits, such as his three-two-one rule: no meals three hours before bed, no screens or work two hours before bed, and no technology one hour before bed. He encourages coaches to invest in their sleep and view it as a vital component of overall health and well-being.

OTHER FANTASTIC GUEST EXPERT INTERVIEWS:

EP 152: Jennie Nash - Raise Your Voice. Write a Book.
EP 140: Marisa Corcoran's Proven Formula To Write Better Copy
EP 129: Get Brave To Be Visible with Adela Hussain

CONNECT WITH OLLIE:

INSTAGRAM: @ojayhealth

WEBSITE: www.ojayhealth.com

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

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If you want to learn how to leverage your strengths… leverage what’s working… to become more visible and boost your sales, then this episode is for you.

My guest today is Omar Cumberbatch who helps Health Coaches create podcasts that build their brands.

Earlier this year, Omar invited me to join him on his show, The Health Coach Academy Podcast. His show is really valuable and quite successful. So, Omar wanted to brainstorm how he can leverage his show to boost course sales.

Which led us to a step by step conversation about list building because if you want to boost course sales, you’ve gotta build a mailing list.

Since Omar isn’t interested in social media marketing, we brainstormed a couple of simple ways he can build off of his podcast to add email subscribers who can ultimately buy his course.

In this episode, we’ll discuss how to:

Use your podcast for list building and marketing courses.
Use lead magnet swaps as a cutting-edge list building strategy.
Create personalized pitches to increase chances of being booked on other podcasts to help drive more listeners to your own show.
Build commercials for a lead magnet into every podcast episode.
Use social media to promote your podcast and lead magnet.

Key Points We Cover:

Podcast Promotion

You can’t simply make a course and expect it to sell. Instead, Dallas and Omar brainstorm ways he can use his successful podcast to drive more sales. Their ideas include running commercials for his course directly on the podcast. They also talked about using the podcast to also build his mailing list so he can sell via email. And lastly, how Omar can leverage partnerships to bring more ears to his podcast where he’ll then be able to sell his course.

Social Media Marketing Strategy

A social media marketing strategy is essential for coaches who aim to build their email list. By consistently utilizing various platforms, coaches can expand their reach and engage a much larger audience, thus increasing the chances of attracting new subscribers. It is important for coaches to choose social media strategies that align with their personal comfort level and preferences, as this will ensure more consistent engagement.

In this episode, Dallas encourages Omar to embrace a more consistent social media marketing strategy by posting podcast transcripts and audiograms on his LinkedIn account. They discuss the importance of tailoring your marketing strategy to fit your personal preferences so they feel authentic and comfortable, which in turn will help you connect with potential subscribers on a genuine level and ultimately grow your email list.

If this episode is helpful, also check out:

148 - Build Your List to Find More Clients
96 - Easy 4-step List Building Plan
64- Greatest Hits: Build Your List
63 - 3 Fun Ways to Build Your List

CONNECT WITH OMAR:

INSTAGRAM: @coachomar.hca

WEBSITE: https://www.omarcumberbatch.com/#

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

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If you can’t stand social media, but know you need to market your business on there, then this episode is for you.

My guest today is Laura Kendrick who helps pre & postnatal people stay present in every moment without sacrificing their health and wellness.

Laura feels like the best kept secret in her niche and she’s pretty tired of it.

She also knows without a doubt that her target audience spends a lot of time scrolling through social media. Which means that as much as she can’t stand social, Laura wants to find a way to market her business on social media without selling her soul.

We got creative and leaned into Laura’s why to simplify and a getting-started social plan that both Laura and I feel pretty darn good about.

In this episode, we’ll discuss how to :

Leverage Laura’s love of writing to repurpose blog content on Instagram.
Delegate social media responsibilities for better consistency and engagement.
Develop concise, purposeful calls-to-action in every post.
Protect your heart from the comparison game or negativity that can often appear on social platforms.

Key Points We Cover:

Playing the Game of Social Media

Many coaches just aren’t sure how to present their brand while remaining true to their values. Playing the game of social media can feel disingenuous, which makes it hard for coaches who prioritize authenticity to engage in this space. Laura shares her concerns with Dallas, explaining her internal resistance to social media and how she feels pressured to craft a specific image for her online presence.

Dallas suggests that Laura leverage what’s already working and do the bare minimum because consistent content is so much more effective than simply posting a lot.

The Friction of Social Media

Apps like Instagram can blow up your phone with endless notifications. Which explains why many coaches often find themselves grappling with their values and messages while still aiming to entice followers through their online platforms.

In her conversation with Dallas, Laura mentioned that remaining genuine on social media can be challenging, especially when most strategies revolve around manipulating follower counts and engagement rates. They discuss the importance of aligning your values with social media practices to ensure that your stance aligns with and truly serves your target audience.

If this episode is helpful, also check out: Ep 144 - My Best Advice to Sell without Being Salesy

p>CONNECT WITH LAURA:

INSTAGRAM: @intuitivewarrioryoga

YOUTUBE: @intuitivewarrioryoga

WEBSITE: https://www.intuitivewarrior.yoga/

CONNECT WITH ME:

INSTAGRAM: @dallastraversbizmentor

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We've got a fun week ahead of us because I’ll drop a few bonus mini lessons this week in honor of open enrollment for Client Surge. If you're a values driven coach and you want a clear path to more clients (without complicated strategies or sketchy sales tactics) Client Surge is probably the solution that you've been seeking. So you can check out the program at https://joinclientsurge.com/. What is Client Surge? It's a proven process designed to help you sign 7 paying clients in about thirty days which I think is probably the perfect way to kick off the New Year.Client surge really does deliver the most honest, authentic, reliable system to find perfect match clients. Even if you're a brand new coach.And today's mini lesson is all about the 3 paths to perfect match clients.If you’re tuned in right now, you're probably ready for an easier path to find clients and I just want you to know that you are likely closer than you think.Now it's just about leveraging 3 strengths that you already possess: your values, your coaching skills and your willingness.It's December and you could be totally checking out for the year and yet you are HERE. Which tells me that you care about building a sustainable business that you're proud of and I want to help you make that happen.So, if you’re ready for a simpler path to find paying clients - you will love this episode. Enjoy! TIMESTAMPS:00:01:30 - Dallas Shares helpful resources about Client Surge and how you can learn more00:03:00 - How to leverage three skills you probably already have to bring in more clients00:05:00 - How Dani went from hating sales calls and struggling to find clients to confident on sales calls with waitlist in her business. 00:07:00 - An introduction to the 3 Paths to Perfect Match Clients00:10:00 - A deeper dive into referrals and why they matter AND work00:15:00 - 7 steps to put your own referral marketing funnel in placeCONNECT WITH ME:INSTAGRAM: http://instagram.com/dallastraversbizmentorENROLL IN CLIENT SURGE: https://joinclientsurge.com/ TEST DRIVE MODULE 1 OF CLIENT SURGE: https://joinclientsurge.com/testdrive

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Today we’re going to simplify the course creation process.

My guest is Julie Artz who finds herself in a bit of a funky place in her business…

Julie is a book coach who serves social and environmental justice-minded story geeks who understand that books change lives with a combination of craft knowledge, industry smarts, strategic planning, and tough love.

Julie is extremely busy with a waitlist for private clients. Yet, she is very committed to creating price accessibility so those folks who may not have the ability to pay her private client rates can still get their books written and out in the world.

At the same time, Julie really doesn’t have time to build out a course. So, what’s a book coach to do?

Well, the two of us put our heads together to design what I’m going to call a B- version of a course.

One that delivers a lot of value without requiring a lot of set up.

We looked at the specific things that make Julie’s private coaching work really well and simply asked ourselves, “how can we recreate the best possible version of this inside a group?”

And guess what, in less than 45 minutes, Julie and I designed a pretty rock solid group program that she’s going to be able to get off the ground in a matter of weeks.

Which is just so exciting. So, if you are somewhere in the in-between… not quite ready to build a full blown course but unable to bring on any more private clients… you’re going to get so much from this episode.

Let’s get down to it.

TIMESTAMPS:

00:02:00 - Julie shares her hope to expand her offers so that what she does is more accessible without compromising the experience for herself or her clients

00:05:30 - Together they talk through the ideas Julie currently has to accomplish this goal

00:08:00 - Dallas shares another idea she has for Julie for the future

00:11:00 - Julie shares that she has resistance to a membership because she’s concerned about finding a way to deeply engage with her members without becoming overwhelmed

00:13:00 - Dallas tells a story about a belief she used to have around private coaching

00:15:30 - Together, they write a list of characteristics + circumstances that make private coaching so juicy, so they can then find a way to replicate that inside a membership

00:24:00 - Dallas proposes the idea of support / critique groups inside the membership

00:29:00 - Julie + Dallas brainstorm around an idea to share and celebrate achievements each week

00:32:00 - Julie shares her signature system and how to incorporate that into the membership

00:38:00 - They work through a way to include audits/reviews into her membership

00:41:00 - Dallas proposes the idea of hiring another book coach to come in and help with the quarterly audits

00:45:00 - Dallas breaks down each piece of the program they outlined and how it’s incredibly high value but still low lift

00:47:30 - Julie talks through her next few action steps to make this program happen

00:52:00 - Dallas clearly summarizes Julie’s actions steps and what you can take away from their conversation

CONNECT WITH JULIE:

WEBSITE: https://julieartz.com/

INSTAGRAM: https://www.instagram.com/julieartz/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

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Last week, I worked with Erin Young to uncover an authentic way to convey her marketing message without creating confusion or compromising authentic connection.

And, we referenced the work of Marisa Corcoran quite a bit during our conversation. In particular Marisa’s super smart approach to storytelling in your copy.

She calls it The Story Strip Down and it’s a method I rely on quite a bit.

So, this week, I figured we should re-air one of our early episodes back when this show was still called The Six Figure Coach Podcast because The Story Strip Down is just so darn good.

In fact, Marisa Corcoran who just might be the most clever person I know. Not only is she a talented copywriter and teacher, she also models what it looks like to run a values driven business.

In this episode, Marisa coaches me through her Story Strip Down process to help me be less of a stiff professor in my copy and more… well… me.

If you want to discover what to say and how to say it so you can magnetically attract your dream clients, you need Marisa Corcoran in your corner...

Grab a pen and a fresh pad of paper because Marisa is about to teach us how to tell better stories to attract clients, make money and even create a massive online movement.

CONNECT WITH MARISA:

WEBSITE: https://www.facebook.com/groups/thecopychat

INSTAGRAM: https://www.instagram.com/mtoni/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

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Today’s episode will help you leverage two important marketing skills.

Narrating + Story telling.

That’s what my guest, Erin Young discovered when we dove into her Signature System to uncover the simplest and most compelling way to convey her message in her marketing.

Now I know that narrating and story telling sound like they’re the same thing, but they’re different in this context.

Narrating occurs when you explain exactly what you’re doing while it’s happening.

Storytelling helps your audience understand your work more deeply because they’re able to see themselves in the stories you tell.

If you ever feel like nobody quite understands what exactly you do. Or maybe you lean too hard into being a professor instead of storytelling…

Perhaps you just want to be able to layer more creativity and connection into your marketing…

either way… you’re going to love the conversation I had with Erin.

Erin Young helps natural health practitioners share their craft authentically, moving beyond the grind with purpose, stability, calm and connection. But Erin’s niche is evolving and her Signature System felt confusing.

But when we let go of the idea that her target audience needs to fit a certain occupation, Erin discovered that Sometimes the best way to define our ideal client is defining the moment of time they are in.

I’ll confess that I came into the conversation feeling a little nervous because inside The Hive Erin and I have struggled a bit to pin down her signature system.

But everything clicked in this episode and I cannot wait for you to hear the breakthroughs we both had.

I also want to shout out my friend Marisa Corcoran who inspired a tool Erin and I played around with. It’s called the Story Strip Down and Marisa actually taught it on this very show. It’s episode 25 and we’ve linked to it in the show notes.

Okay.I’m ready to do this. Let’s dive in.

ERIN'S INTERVIEW EPISODE: https://dallastravers.com/podcasts/reconnect-to-ecology-to-feel-more-purpose-agency-with-erin-young/

MARISA CORCORAN'S STORY STRIPDOWN EPISODE: https://dallastravers.com/podcasts/marisa-corcorans-proven-formula-to-write-better-copy/

TIMESTAMPS:

00:05:00 - Erin shares that she would like to share more about who she is and what she offers to people who don’t really know her yet

00:07:00 - How would people who truly know Erin describe her and what she’s all about?

00:08:30 - What tangible outcomes have the people who’ve worked Erin received?

00:011:15 - Dallas digs into climbing the awareness ladder and what that looks like for Erin’s audience

00:11:00 - Dallas shares a niching story about another member of the Hive

00:15:00 - Erin and Dallas dig into Erin’s process (aka Progress Pathway)

00:25:00 - Two of the most valuable skills for coaches in their marketing

00:29:30 - Dallas and Erin talk about next steps in her progress pathway and messaging

00:31:00 - Dallas shares a valuable resource for better storytelling

00:33:00 - Together, they dig into one of Erin’s progress pillars and how that can be use in Erin’s messaging

00:39:00 - Dallas walks through the step-by-step process for outlining content around the progress pathway. (1. Name the pillar, 2. concrete milestone or result, 3. how: tools/skill/resources, 4. story stripdown, 5. Naming the benefit)

00:45:00 - Erin summarizes here “homework” and takeaways from the call

CONNECT WITH ERING:

WEBSITE: https://www.erinyoung.net/

INSTAGRAM: https://www.instagram.com/erinyoung.coaching/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

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Today is the day you and I are finally going to launch that Youtube channel we’ve both been thinking about.

My guest is Malasia Johnson whose superpower is helping creators build a life they want and entrepreneurs become known on YouTube.

Malasia and I got right down to business because…

Selfishly, I’ve always wanted to be one of those coaches with a beautiful weekly longform youtube series shot in HD with a big production crew and all the bells and whistles.

Which is precisely why I don’t have a youtube channel to speak of.

But Malasia breaks the process down into tangible steps and she is so good at tackling the mindset crap that blocks us from being more visible.

Even if you’re not at all interested in being a YouTuber, you’ll love Malasia’s interview because her insights apply no matter what platform you want to become more visible on.

Okay… let’s dive in. Here’s Malasia Johnson

TIMESTAMPS:

00:02:15 - The main reasons why coaches should leverage youtube

00:04:00 - How an arsenal of videos can actually make “selling” easier

00:06:00 - Malasia shares the intro steps for you to finally start a youtube channel

00:08:00 - How to overcome those limiting beliefs that hold you back from going for it

00:11:00 - Setting clear and realistic expectations before launching your youtube channel

00:13:00 - What metrics you should track around your youtube channel

00:16:30 - Malasia shares her favorite thing about being a youtuber

00:18:30 - Malasia shares her signature process for determining your niche

00:22:00 - Malasia’s simple getting started steps for coaches who want to start a youtube channel

00:24:00 - They key to staying consistent uploading videos

CONNECT WITH MALASIA:

FREEBIE: Shift with me Bundle — (DISCOUNT CODE: FREE GEM) https://checkoutpage.co/c/youtubebrilliance/shift-wme-bundle-2

YOUTUBE: https://youtube.com/channel/UCmmkhwMuu9HwhXWCdljb9QA

INSTAGRAM: https://www.instagram.com/multipassionatebossbabe/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

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What do you say when someone asks you what you do?

A lot of coaches over explain.

Or they speak in Coachy language instead of real world language.

Or even undersell the value their work has on the world.

I know I’m guilty of that last one.

And so was today’s guest, Brandon Wilcox who has spent most of his life developing a deep and meaningful spiritual practice. And today, Brandon helps his clients truly transform their lives by sharing the tools he’s cultivated over the years.

Brandon’s work is the real deal… yet the way he talked about the work… well… it was kinda bland and even a bit confusing.

So that’s the first thing he and I got to during today’s sessions.

During the episode Brandon and I:

nailed down accurate and clear language to explain who he helps and how
dug into his offers to ensure that they’ll attract aligned clients
even brainstormed content Brandon can share that truly represents all he’s capable of without confusing folks

This is a jam packed episode, so if you worry - even a little bit - that people don't quite get what it is you do, you simply must tune in.

Enjoy!

TIMESTAMPS:

00:06:00 - Dallas and Brandon dig into his “Dream Client Power Statement” (aka DCPS)

00:11:00 - Dallas walks Brandon through the awareness ladder and how his audience may need to be solution aware in order to be ready to work with him

00:14:30 - Brandon determines his next steps to “test drive” his new DCPS

00:16:00 - Brandon shares some new clarity he found around his offers

00:23:00 - Why you should add the “so that” and storytelling into each of your offers

00:29:00 - The importance of explicitly asking potential clients what their concerns are

00:33:00 - Dallas shares what coaching package she’s seen have the highest conversion and longest retention

00:40:00 - Together, they dig into Brandon’s messaging to clarify and simplify the content he shares with his audience

00:52:00 - Brandon shares his biggest takeaway and the actions items from their conversation

CONNECT WITH BRANDON:

WEBSITE: https://brandonjwilcox.com/membership

INSTAGRAM: https://www.instagram.com/awakenwbrandon/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

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We’re going to talk about the most important thing you can do to sign more clients.

It’s kind of obvious… and yet… it’s THE THING that most of us go out of our way to avoid.

I have a little confession for you about today’s episode…but first, let me introduce our guest.

Julie Scott helps stuck, uninspired, people pleasing women infuse their lives with optimism to find new meaning & purpose so they can confidently make the rest of their life the best of their life. v

And a couple of months ago, Julie inherited a robust FB group filled with 6000 members of her target audience.

Yet, Julie hadn’t quite figured out how to convert these engaged FB group members into clients and she wanted my help.

Now for my confession…

Prior to recording, my brain was popping with marketing ideas I could share with Julie. I honestly came into the session ready to basically blow her mind with my savvy marketing ideas.

And then… once we started coaching, I realized that Julie was pretty much doing most of what I had planned to suggest.

Huh…

But when we dug in just a little deeper, what we discovered was that while Julie was doing an excellent job of nurturing her group.. She wasn’t actively selling. She wasn’t inactively selling. She wasn’t really selling at all.

In fact, in a lot of ways, Julie was making it HARD for the women in her group to hire her.

You see…

Julie fell victim to Wishful Marketing… the unconscious idea that by offering up super valuable content… people will just automatically reach out and ask you if they can hire you.

This… doesn’t really happen. Like… ever.

So, after Julie and I uncovered that the missing link in her FB group strategy was simply making an offer, we created a schedule to help her step into her Brave Boots and actually invite members of her group to actually become clients.

Quick update before we dive in… Julie posted in our Hive FB group about a week after we recorded this conversation and guess what… she our plan into place and already have two sales calls booked.

So there… if you find that you avoid making offers or even if you subtly mention your offers without really leading with them.. You’re going to love this conversation.

Let’s get started shall we? Here’s Julie Scott.

TIMESTAMPS:

00:02:00 - Julie shares how she hopes to walk away with a marketing plan that doesn’t leave her feeling slimy

00:05:45 - Dallas asks Julie to share the current purpose of her facebook group

00:08:00 - Julie shares what she did to introduce herself when she took over the facebook group and what she does now

00:11:00 - Dallas shares the three things they will put together during the conversation

00:15:00 - How to create “buckets” of content topics that Julie can use to go live and increase engagement

00:19:00 - Dallas walks Julie through the 6-S system that she can use when going Live on facebook

00:31:00 - The Five Person post, and how this can plant the seed for sales before the sales call

00:39:00 - The big reason why people aren’t booking free calls with Julie and some strategies to change this up

00:50:00 - Dallas and Julie dig into a next level DM strategy she can implement

CONNECT WITH JULIE:

FACEBOOK: https://www.facebook.com/pilatesgirlsocal/

INSTAGRAM: https://www.instagram.com/itsabouttimebaby_julie/

WEBSITE: https://www.itsabouttimebaby.com

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE TRAINING: https://watchthecoachclass.com/

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If you have plans to scale with a course, you definitely want to tune because that’s exactly what today’s guest came in to discuss.

Suzette Mullen helps LGBTQ+ folx make time to raise their voices, write their stories, and become published authors.

And Suzette’s vision is to build a year long mentorship program similar to my program The Hive.

Yet.. Suzette is well aware that a large portion of her audience may need a bit of a starter course before they’re ready to commit to a year long program.

So, the two of us put our heads together to determine if launching an intro program makes sense for her business and her audience.

From there, we worked out the timing and the workflow to roll out her intro course and ensure that it flows right into her year long program.

This episode was particularly fun for me for 2 reasons:

Suzette’s mission to help raise LBGTQ+ voices is important and I want to help her any way I can.
Our conversation took us behind the scenes of my business. So, if you’ve ever been curious about why and how my offers look the way they do, get ready because we are spilling the tea today.

Let’s do it! Here’s Suzette Mullen.

TIMESTAMPS:

00:04:30 - Suzette shares what she’d like to walk away with from the session

00:07:00 - Dallas shares the behind the scenes of why she offers a program outside of The Hive

00:010:00 - Dallas asks Suzette her intention for launching an course

00:16:30 - How to creating an intro course can help your audience set realistic expectations and find a quick win

00:19:00 - Dallas and Suzette get clear about the focus on the intro clears verses a full year program

00:25:00 - What is an appropriate length of time for your intro course?

00:36:00 - Suzette shares her idea around the free masterclass to invite people into the intro course

00:44:00 - How often should you offer your intro course? And how much space should you give between the launch of your larger program?

00:47:00 - Why and how you should build your primary offer first, and then build your marketing around that

00:53:00 - Dallas and Suzette talk through a pricing strategy

00:58:00 - A summary of Suzette’s next steps

CONNECT WITH SUZETTE:

WEBSITE: https://www.yourstoryfinder.com/

INSTAGRAM: https://www.instagram.com/urstoryfinder/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

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Welcome to the fifth and final bonus episode this week.

And I’ll just get right into it…

I think it's time for each and every one of us to normalize the rollercoaster.

This is something we really really strive to do inside of The Hive.

For a whole host of reasons, but namely, the online industry really does not normalize the rollercoaster.

Think about any sales page you've ever looked at, they tend to feature the massive amount of money someone earned in the shortest amount of time. So if you're not making massive amounts of money in a short amount of time you are broken in some way.

So today, we will really take a look at and think about the harm that this might unintentionally cause to your audience.

I believe that we, as coaches, have to strive really hard to normalize the rollercoaster for our own mental health but also for our audience.

This topic is something I feel very passionate about, so I hope that it inspires you in some way.

Tune in, take notes, and maybe send this episode on to a coach friend who should give it a listen, too.

TIMESTAMPS:

00:02:40 - It’s time for the coaching space to normalize the rollercoaster

00:05:00 - In business, there are high’s, lows, and a whole lot of flat road

00:08:00 - How you can normalize the rollercoaster with your clients

00:13:00 - Where you may have set unrealistic expectations for your clients and in your business

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

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Welcome to episode 4 in our special 5 part series.

All week, I’m reflecting on some of the lessons I’ve learned and observed this year inside of the Hive.

Today, I want to talk about making mistakes.

More specifically, how doing something wrong is actually required in order to get it right?

And I get it, ok? Honestly, saying that makes me gag a little bit because I don't like making mistakes, especially in front of people.

But the truth is that, by being an entrepreneur, we’ve actually signed up to make mistakes in public. Our messaging, marketing, social media…

Everything is a giant guessing game. We're testing everything. And this can feel so frustrating.

But here’s the thing: getting it wrong is the first step toward getting it right.

So, if you’re ready to write yourself a permission slip today to “not get it perfect, and just get it going”, tune in now.

TIMESTAMPS:

00:01:00 - Doing it wrong, is the first step towards getting it right

00:03:00 - Dallas shares about her experience overcoming perfectionism

00:06:00 - A story of a hive member who “failed” all year long and where she’s at now

00:10:00 - How you can apply the “fail fast” practice to your own business

00:17:00 - What happens if you are committed to growing

00:18:00 - Give yourself permission to make mistakes in public

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

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We are back with another bonus episode today! My goal is to help you learn from some of the lessons I’ve observed this year inside of the Hive and, of course, doing the work inside of my own business.

On Monday we talked about the importance of solving the right problems. And Tuesday we talked about the value of centering the client whenever you feel stuck rather than centering yourself

Well, today we'll talk about my favorite thing…

…habits!

I love habits. They are so boring and uncool.

But they are actually the reason why I have been in business for 21 years and why I've been able to — over that time — completely change my business 3 times, and change my audience, start from scratch, the whole deal, I've done it.

And because I relied on the same habits over and over again…when it came to revenue, I was able to pick up where I left off each time.

Listen — habits are sexy and slow is actually fast.

If you’re ready to no longer ask yourself “what more should I be doing?” and instead, focus on repeatable habits to build a business you’re truly proud of, get ready to take notes because this episode is for you!

TIMESTAMPS:

00:01:00 - Why we need habits instead of more tactics

00:03:00 - Why are habits important when it comes to running your business?

00:05:00 - Dallas shares the problem with most summit strategies in the coaching space

00:07:00 - Dallas shares an example a Hive Member who realized the importance of a stackable strategy

00:10:00 - How the online coaching space perpetuates the myth of the overnight success

00:12:00 - How to use scorecards to build on your habits

00:15:00 - Why it’s important to have accountability to your habits

00:16:00 - Dallas shares one final story to illustrate the importance of habits

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

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We are dropping into your podcast feed all week long with quick bonus episodes designed to reveal themes and lessons that I have observed this year inside of The Hive.

Yesterday, we talked about the importance of solving the right problems.

Today we will talk about what is probably my number one lesson of the whole year.

Which is why— as values-driven coaches — we have to center the client instead of ourselves.

I first started talking about this in relation to sales calls…

If you're nervous when you're selling…or you're worried about if they even like you…or if they trust your expertise… or if you're going to annoy them by following up…

That is completely self-centered.

When you center the client it instead becomes “I'm speaking to someone who has a goal they want to accomplish. Am I the person to help them accomplish that goal?”

When we center them, of course we want to invite them to become a client.

Of course, we want to listen to their dreams and goals rather than thinking about overcoming their objections.

This is a massive mindset shift. And for values driven coaches — it's a lifesaver now.

An obvious place to center the client instead of yourself is in sales calls.

But this rule applies pretty much everywhere in your business and I'm going to give you several examples throughout this episode.

So with that, let’s dive in!

TIMESTAMPS:

00:3:00 - Dallas introduces the mindset shift of “centering the client”

00:05:00 - Examples of centering the client rather than centering yourself

00:12:00 - How to make the shift to center your clients

00:16:00 - Dallas shares how this approach makes decisions really clear (maybe not convenient, but clear)

00:19:00 - The “Stop, Drop, Dig, and Roll” practice

21:00 - How to tell if you’re centering yourself or the client

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

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Happy October — This is the time of year where I know for me and so many other coaches start to dream, plan, and prepare for the year to come.

So to help you make next year a breakthrough year in your business I've cooked up 5 bonus episodes that we will drop each day this week!

And today is all about how to know you are solving the right problems in your business

We are rolling out these special episodes for 2 reasons:

To help you think differently about your business than you have in the past.
To help you decide if The Hive is the program to help you accomplish those goals and apply those strategies — and really make 2023 a different year for yourself.

So at the time of recording this episode we have exactly twenty spots available inside the hive before we close enrollment for the year.

We limit our enrollment because we really strive to deliver the gold standard when it comes to client success inside of the program. We're very high touch and intentional so we will close the doors for the year once we hit our enrollment goal.

So the way that I see it is if you've been at all curious about The Hive or it's been on your list... now is the time to begin your enrollment process. You can apply now at http://dallastravers.com/apply

Today's episode is all about how to solve the right problems in your biz.

Do you ever feel like everyone around you knows something you don't? Maybe like you're missing something- because you're doing all of the right things and still feel like you're just throwing spaghetti against the wall half of the time.

This is really common for values driven coaches. One reason being that we care a lot about our business and really want to help people.

And because we want that so badly, we're willing to put in the hard work. But it's that willingness to put in the hard work that can create chaos in our business and cause us to value action more than strategy.

So in this episode, I will walk you through how to tell if you're actually solving the right problem. Then, how to measure those decisions in a values driven way. And lastly, walk you through the system I live by and walk all of our Hive Members through: The Ripple Effect System.

If you're ready to stop throwing spaghetti at the wall and truly set your business up for success this coming year...grab a pen and paper and tune in!

TIMESTAMPS:

00:06:27 - Dallas shares a story about sharing the wrong problem in your business

00:09:00 - How our initial instinct is to solve a peripheral problem, but doesn’t move the needle in our business

00:10:40 - The layers inside of the Ripple Effect System

00:15:00 - Dallas shares a mistake she made in her business and what you can learn from it

00:19:00 - Questions to ask yourself so you solve the right problems

00:23:00 - How the Ripple Effect System is actually FAST

00:25:00 - Dallas summarizes and shares about the limited spots remaining in the Hive for 2022

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

APPLY FOR THE HIVE: http://dallastravers.com/apply

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Today, we’re going to talk about visibility… which is a priority and an obstacle for a lot of the coaches I meet when they join the Hive.

You know you need to put yourself out there in order to attract clients. Yet putting yourself out there can feel scary.

So perfectionism steps in…

…Or imposter syndrome…

…Or the countless distractions that keep us all playing small.

Well, my guest today has a solution for you. Her name is Adela Hussain who is the founder of Starts Ups & Co and is a master at helping you pitch your business to people that don’t know you…yet.

Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching!

Her Pitch to Press programme and PR Hero School have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales.

Throughout our interview, Adela offers up some super helpful visibility strategies during this talk to help you attract attention from the media.

Her tips for a stand out podcast pitch are fantastic, so be sure to stick around til the end of the episode.

But on the way there, you’ll also learn:

Why visility really matters for your business.
How to build up the confidence to put yourself out there.
Big mistakes to avoid when you pitch yourself.

If visibility is on your to-do list, grab a pen and get ready to take some notes because this interview is jam packed with goodness.

Okay… with that here’s Adela Hussain

TIMESTAMPS:

00:03:16 - How Adela defines authenticity

00:07:00 - How your WHY can inform the how/who you pitch yourself to

00:010:00 - How a coach can cultivate more confidence and fortitude to pitch themselves

00:14:00 - The distinction between “pitching” and telling your story

00:19:00 - A few common mistakes coaches make when it comes to visibility

00:26:00 - Adela shares her “golden nugget” to telling your story in an authentic way

CONNECT WITH ADELA:

ADELA'S MEDIA MENTORSHIP: https://www.itsyourspotlight.com/pitch-to-press

INSTAGRAM: https://www.instagram.com/startupsandco/

FACEBOOK GROUP: https://www.facebook.com/groups/prhero

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

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As coaches, we’ve all had those moments where we’ve held ourselves back. Whether it’s fear, perfectionism, distraction, or overwhelm… as humans, we’ve all been there.

It’s painful, especially when we know we’re doing it, yet we just can’t seem to break free from our sabotaging behaviors.

This episode is one of my favorites because we tackle self-sabotage head on.

Now, this episode originally aired what feels like a lifetime ago… and I’m bringing it forward today for 3 reasons

First, and most importantly, our guest… when we recorded this episode she was totally stuck around visibility.

Randi Corlin Roberts left her extremely successful corporate career to become a coach.

Randi had a massively successful track record, yet she held herself back from putting her coaching business out there.

Yes, she had private clients, but Randi wanted more…

Since this recording, Randi is so different.

She has a podcast now, she goes live, she’s launched power groups… she is a visibility machine!

So, I hope you feel inspired as you listen back and hear where she was at not long ago.

Reason #2: We updated our coaching super power quiz and I want you to get your hands on the updated toolkits! This episode is one of the resources we recommend for those coaches who score limitless potential, connection, or magnetism.

Let’s find out if that’s you - go take the quiz now at dallastravers.com/quiz

The 3rd reason this episode matters is really just because as values driven coaches, we all have days where things feel hard and we wish we didn't have to be so visible.

As risky as it feels to put yourself out there, holding back is much more painful. So, I hope this episode inspires you in some way.

Okay… let’s get into it…

TIMESTAMPS:

00:03:00 - Randi and Dallas set the table around the coaching topic for this episode

00:07:00 - Randi allows the part of herself that is holding her back to speak

00:11:00 - Dallas shares how change actually impacts your nervous system

00:15:00 - The pieces in Randi’s heart and head that are holding her back

00:17:00 - Dallas asks Randi “What is the self image of the person who can follow through on visibility actions?”

00:25:00 - Dallas digs into what it looks like to find pleasure in making mistakes

00:30:00 - Together, they put together a plan to cultivate the self image qualities of someone who follows through

00:39:00 - Randi’s takeaways and action steps

CONNECT WITH RANDI:

WEBSITE: corlinrobertscoaching.com

PODCAST: https://spoti.fi/3MIYrCN

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

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Do you ever feel like people love the work you do, yet nobody wants to pay you for it?

That was the case for today’s guest, Jill Valdez. Jill loves helping small business owners bring out the best in their teams to optimize performance and productivity.

In fact, Jill loves helping people so much that she’s always giving her services away for free.

So, Jill needed some concrete tools to move out of the ‘free help zone’ and into the hired consultant zone.

Our conversation was so much fun because by adding just a few tweaks to her discovery session process, we set Jill up to turn her fans into paying clients.

But before we dive in, here’s one last reminder to go and take the super power quiz at http://dallastravers.com/quiz .

We’ve curated these bespoke podcast playlists designed to meet you exactly where you’re at in your business and help you get to the next level. But we need to identify where you’re at first. The superpower quiz will help you do that. So set aside 45 seconds to take the quiz now at http://dallastravers.com/quiz

And with that.. Here’s Jill.

TIMESTAMPS:

00:02:20 - Jill shares how she is constantly helping people but never actually sells her coaching to them

00:06:00 - How Jill “beats around the bush” instead of just making the offer

00:08:00 - I share a story about my early business days when I assumed the yes

00:10:00 - We talk through a way to prepare potential clients for Jill to make the offer before they even get on a sales call with her

00:14:00 - Specific language that Jill can use on sales call to prepare potential clients for the offer

00:19:00 - How Jill can approach “selling” on calls without feeling salesy

00:22:00 - Why and when you have to stop talking during sales call

00:25:00 - Jill shares her next steps and takeaway

CONNECT WITH JILL:

WEBSITE: www.linkconsulting.info

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

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Today's episode is the second in a special 4 part series where I’ve chosen some of my favorite, most impactful episodes to highlight.

We’ve put this series together because let’s face it… 125 episodes is no small feat and, especially if you’re new around here… some of these conversations are too valuable NOT to share with you again.

We also want to highlight some of the episodes included in our freshly minted and fully updated quiz results from the Super Power Quiz. If you haven’t taken the quiz before or you just want a refresher, check it out now at dallastravers.com/quiz.

Okay and now for today’s episode.

My guest is Laser Sidney who is a very talented musician who created and produced a wonderful musical last year called Teaching a Robot to Love.

He is also good at helping musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter, Patreon, and crowdfunding campaigns.

And I’m gonna be honest with you, Laser doesn’t like selling. He’s also not that into a lot of the “coachy” strategies out there.

Yet, Laser wants to expand his reach in order to help more musicians make art without waiting for permission.

Now, there’s the rub… how do you build a bigger business without selling? How do you build a list without a lead magnet?

Laser and I prove it’s actually possible during today’s episode. Because when you let go of marketing yourself and instead focus on marketing your stance, the tactics and strategies don’t feel gross because you’ve made them your own.

Laser and I cover a lot during today’s episode that I know will be valuable for you.

Let me share my biggest takeaways:

Do your goals belong to you or are they just the thing you think you’re supposed to do next?
What do you stand for? In other words, what are the core transformations or benefits behind your work? The reason you do what you do?
How can you use an area in your life where things feel easy, as a template for action in the areas that feel hard?

Those are 3 key questions we tackled during what is surely one of my all time favorite episodes. I hope you’ll consider your own answer to these questions as you listen along.

With that, please enjoy the show.

TIMESTAMPS:

00:03:02 - Laser introduces himself and where his business was at during the time of the recording

00:06:00 - Determining if Laser’s goal is actually his or just what he thinks he goals should be

00:11:30 - We address the part of Laser that feels gross about selling a coaching program to musicians

00:14:00 - I walk Laser through my approach to “sales”

00:20:00 - We talk through “how” Laser can market his program in a way that feels authentic and not “salesy”

00:22:00 - We put together Laser’s list building and lead magnet plan

00:26:00 - We dig into why lead magnet swaps feel “icky” to Laser so that we can tailor it to feel aligned in his business

00:32:00 - How to grow your list when you are guest teaching

00:33:30 - We break down the step by step actions for Laser up to this point

00:35:00 - Why it’s ok if your business doesn’t grow rapidly

00:39:00 - How Laser will know if the strategies he decides to “throw away”, are thrown away for the right reasons

00:44:15 - Laser’s takeaways and next steps

CONNECT WITH LASER:

INSTAGRAM: https://www.instagram.com/laserislaser/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: http://dallastravers.com/quiz

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Today’s episode is the first in a special series we will roll out this month.

Now that we are 125 episodes in and our audience has grown significantly, I wanted to revisit some of my favorite early episodes because they’re just so jam-packed with value and I’m willing to bet you haven’t had the chance to hear them yet.

So, for the next 4 weeks, we’re going to feature some updated episodes designed to help you in four key areas:

—List building

—Client Attraction

—Sales

—Confidence

Each episode you hear is also featured in our updated toolkits you receive when you take the Super Power Quiz. So, if it’s been awhile since you took the quiz or you haven’t taken it yet, press pause and visit dallastravers.com/quiz.

OKay… and now for the first in this special series…

We’re going to focus on list building because 65% of the coaches who join The Hive tell me that they want to build their list so they can expand beyond just offering 1:1 coaching.

That’s why I invited Brian Patacca to the show. I’ve had the privilege of mentoring Brian over the last few years and he’s just one of those people who elevates the energy no matter what room he’s in.

So, when Brian first decided to expand beyond 1:1 and make courses the center of his business, he knew he needed to build his list.

And can you believe that he added more than 3000 new email subscribers in just 90 days?

No, he didn’t rely on paid ads. Instead, he relied on partnerships.

So, if you know you need to build your list in order to sell courses or group programs, grab a pen and notepad because Brian and I will take you behind the scenes of the exact process he followed to build his list through referral marketing.

TIMESTAMPS:

00:06:00 - The mindset shift that helped Brian build his list

00:08:45 - An overview of lead magnet cross promotion

00:10:00 - The results that Brian has seen over a 90 day period

00:15:30 - How to determine the lead magnet you should offer

00:16:45 - How to find promo partners, craft an invite letter, fielding responses

00:26:00 - What to do when it actually comes time to cross promote

00:28:30 - Overview of the entire process

00:32:00 - What you should know before you implement this habit

00:34:00 - How to balance promo partnerships so that you and your audience don’t feel like you’re always promoting

CONNECT WITH BRIAN:

INSTAGRAM: https://www.instagram.com/briansaysthat/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: https://dallastravers.com/quiz

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What are you known for?

When it comes to your work as a coach, how would your audience complete this sentence?

Oh… I know them… they’re the __________________ coach.

That blank… is really important. And if your marketing is at all confusing, you’ll get a different answer to that exercise from every person you ask.

Especially if you have a wide range of expertise.

And, if your audience is confused about what it is you do… they’re going to be confused about whether or not to hire you.

But there’s good news here. And don’t worry… I’m not about to tell you to niche down to only serve millennial college grads who work in advertising and want a new career… or women in their sixties coming out of a divorce who want to lose 20 or more pounds.

That may be your target audience, but it’s not your niche and it won’t be what you’re known for.

What you’re known for is your process. Your signature system. Your unique method.

And when you can communicate your unique method in your marketing, people get it.

Plus, you don’t feel boxed in or like a broken record talking about the same thing over and over again in your marketing.

That’s what Emily Taradash learned in today’s episode. You see, Emily loves to help people in a variety of ways. Whether it’s relationships, confidence, or career, Emily is your coach.

But this variety created confusion for her audience and I worried that folks would assume Emily was just confused.

Which is the opposite of what was really going on for her.

So, she and I let go of the shallow approach to niche and messaging and instead clarified her unique process. Which applies to relationships, confidence and career.

And it’s that process that Emily can be known for. Which gives her freedom to share a wide variety of expertise but link them all back to her clear process.

And just like that… people understand.

So… if the idea of niching ever leaves you feeling limited or you worry that your marketing might actually confuse folks… get ready to take some notes because this conversation is just what the doctor ordered.

Let’s get into it.

TIMESTAMPS:

00:08:00 - Emily’s niche journey and where she’s at now

00:012:00 - What Emily needs to change (and doesn’t) now that her niche is different

00:17:00 - How Emily’s messaging may need to change so that it doesn’t cause confusion for her audience

00:27:00 - How to find the “through-line” in your different offers

00:36:00 - Brainstorming an idea for Emily’s to create an ongoing community or membership program

00:44:00 - The structure to set up Emily’s power group

00:45:00 - Emily’s next steps and action items

CONNECT WITH EMILY:

INSTAGRAM: https://www.instagram.com/emilytaradashcoaching/

FACEBOOK: https://www.facebook.com/emilytaradash.coaching

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

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Today, let’s take our conversation about mini courses even further.

My guest today is Jodi Geline who helps women eliminate bloat once and for all.

Jodi healed her own chronic bloat and IBS years ago and it was then that she realized how important mindset, inner work, and spiritual healing are to your health.

And this message is one Jodi works to share with her clients.

But here’s the thing… Jodi knows A LOT. She’s studied A LOT. And… it’s been a long time since she struggled with bloating, digestion or any of the other things she helps her clients heal from.

So, when Jodi and I sat down to design a mini course for her audience, we had to work pretty hard to focus in on a tangible outcome for her mini course.

We kept going too broad and the secret to a valuable mini course - one that keeps people coming back for more - is traction.

You’ve gotta give your clients a clear win in your mini course.

If you don’t, it’s really hard to sell and it may even work against your goal of using the mini course to upsell folks into a larger offer.

Why? Because if they can’t succeed with the first, baby program, why one earth would they feel capable of going all in?

So, Jodi and I dug in to ensure that the topics she chose for her mini courses accomplish these three goals:

Set folks up for an easy win.
Give them a real taste of what it’s like to work with Jodi
Easily lead to Jodi’s signature program

If you've got mini courses on your mind, you’ll love today’s conversation!

CONNECT WITH JODI:

https://tinyurl.com/stopthebloat

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

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My guest today is Li Huo who helps exhausted Health Care Professionals find fulfillment and joyful purpose again in their career so that they can enjoy their lives now instead of waiting until retirement.

So, Li came into our conversation with a big bright idea to offer up one time paid workshops to her audience in order to accomplish three goals:

1: Li’s audience doesn’t really understand coaching, so she wanted to create a way to give them a taste of her work in order to help them see the value through experience.

2: Li likes to mix things up for herself. She’s a transformational coach, so there’s a ton of topics she can help people with. Plus, she likes bringing variety to her work.

3: Li wants to build her list and enroll more clients. What better way to accomplish those goals than to charge for a mini course and then offer a power group as an upsell at the end of the course?

So, Li and I got to work bringing her plan to life during this episode.

We clarified why, exactly, mini courses need to offer an extremely clear and tangible outcome in order to be effective.

Then, we brainstormed topics she could teach on and even came up with a “getting started” strategy so Li can offer her first paid mini course this fall.

If you’re looking for a way to help your audience gain immediate traction so they understand the value of your work, a mini course may do the trick.

So, be sure you’re ready to take a bunch of notes throughout the episode!

CONNECT WITH LI:

INSTAGRAM: https://www.instagram.com/coachingwithli/

LINKEDIN: https://www.linkedin.com/in/li-huo-md-and-life-coach-93b52a234/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

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My guest today, Tirrell Cherry, uses tools such as hypnosis, meditation, breathwork & tarot to help clients create breakthroughs and gain clarity on what shifts are asking to be created. Tirrell is obsessed with manifestation and loves helping spiritual entrepreneurs who want to unlock the confidence to step into a leadership role as a healer and build a thriving business that supports the life they dream of living. During our conversation, Tirrell and I talk about the dance between manifesting your goals and taking concerted action to bring your goals to life. We talk about how personal manifestation meets up with broader systemic issues such as racism and inequity. And he even shares a bananas story about how he manifested a bunch of money in a surprising and fun way. If you want to bring more manifestation magic into your life without losing your edge or motivation, you'll love everything Tirrell has to offer. Let’s dig in! CONNECT WITH TIRRELL: WEBSITE: https://tirrellcherry.life INSTAGRAM: http://instagram.com/tirrellcherry TIKTOK: https://vm.tiktok.com/TTPdMKxrbN/ CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE CLASS: The Coach Class — https://watchthecoachclass.com/

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As your business grows, here’s what you can expect…

An ebb and a flow.

You will enter into big periods of expansion when you put yourself out there in a bigger way, or you launch a course, or hire a team… expansion is all about growing.

But there’s an equally essential phase that supports expansion.

And that’s containment.

If all you do is grow grow grow, you’ll eventually burst.

Containment phases in your business allow you to catch your breath, get your systems in place, and grow internally all in support of the next big expansion period.

There’s value in standing still sometimes.

Which brings me to today’s guest. Carolyn Stein just went through a massive expansion phase in her personal life and what she needed is some time and space for things to settle.

So, her big business goals needed to take a back seat at the moment.

Which left Carolyn with the question… how do I grow? More specifically… how do I bring in clients with ease so I can simply maintain in the short term and set myself up to expand when I’m ready?

Carolyn is a leadership coach who helps folks solve a big problem in their work. Whether they think they need a career change or they just see that their leadership is lacking, Carolyn uses art as a framework to help people deepen their skills and improve their performance.

If you find yourself in a transition. Or if you worry that something is wrong with you because you’re not growing fast enough, I think my conversation with Carolyn will offer up a refreshing perspective. Enjoy!

CONNECT WITH CAROLYN:

WEBSITE: www.carolynsteincoach.com/contact

LINKEDIN: www.linkedin.com/in/steincarolyn

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

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Here’s a question for you.

What’s the point?

The online space offers up countless strategies you could implement in your coaching business to bring in more clients.

But what’s the point?

This is a crucial question you must ask yourself before you take on any marketing strategy.

If you don’t, you could end up being really busy… doing a lot of work.. And even generating results.

But those results may not bring you any closer to your big goal if you don’t connect the dots directly between your marketing plan and your business goals.

So… what’s the point?

That’s the question I asked today’s guest, Susanne Dunlap, who’s a novelist and a book coach. Susanne helps writers dig down to find the heart and soul of the story buried in their research, and craft it into a manuscript that will keep readers turning the pages.

So, Susanne came into the conversation with two big goals. Her latest book will be released in August and she wants to use that big event to accomplish two things:

Sell books and get more traction for her writing.
Attract book coaching clients - who wouldn’t want to work with a book coach who’s actually published several books, right?

But these two goals created confusion and overwhelm for Susanne because she just wanted to do all the things… right away… at the same time.

Can you relate?

But when Susanne answered the question — “What’s the point?” — things became very clear, very quickly and we came up with a super exciting, goal aligned marketing plan for her.

I can't wait for you to find out what we came up with, so let’s get down to it, shall we?

Here’s Susanne Dunlap!

CONNECT WITH SUSANNE:

WEBSITE: https://susanne-dunlap.com

INSTAGRAM: https://instagram.com/susanne_dunlap

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

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Today’s episode was so much fun to record and I cannot wait for you to dive in!

My guest is Stephanie Dethlefs. She helps writers who have a story on their heart find clarity and accountability so they can finally write their novels.

Stephanie is ready to introduce power groups to her community. And, well, I love designing power groups! That’s one reason this episode was so much fun for me!

So, what are power groups exactly? That’s the term we use inside the Hive for small group coaching.

And Stephanie wants to offer power groups for 2 reasons:

There are some people in her world who really want to work with her, but private coaching is just outside of their budget. So, a power group provides more accessible pricing.
There are also some folks in Stephanie’s world who might benefit MORE from a group experience than private coaching.

Together, Stephanie and I dig into the nuts and bolts of how to structure her power groups so she can get the first one filled before the fall.

If you’re thinking about layering in a group offering so you can begin to scale, make sure you’re prepared to take some notes because this episode is jam packed with goodness.

Let’s get going…

CONNECT WITH STEPHANIE:

FREE QUIZ: https://hellowriters.net/quiz

INSTAGRAM: https://instagram.com/hellowriters

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class — https://watchthecoachclass.com/

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Today’s episode is REALLY going to inspire you!

My guest is Monique Bryan who is pretty much a branding genius. And in this episode, we’ll dive into the what, why and how behind your personal brand.

Now, if like me, you sometimes wonder if you’re cool or different enough to even have a personal brand, Monique is the PERFECT person to convince you otherwise.

We talk about:

—why every coach needs a personal brand

—how your brand infuses every single piece of your marketing

—how to embrace your brand even if you worry that you’re uninteresting or too introverted

Let me share a bit about Monique…

Monique has a BA in fashion design and has three startups under her belt. Today, Monique runs a successful personal brand consultancy — while being a brand herself.

When you work with her, you’re getting a creative director for your brand. She’ll train you on how to clarify your messaging, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry and use your personal brand as a visual communication power tool.

Monique is a breast cancer survivor and has grown an engaged community of over 15,700+ people on social media, while in remission. She is also the host of a 5-star rated Podcast — The Juicy CEO, speaks on international stages and has been featured on Global television, in Entrepreneur and Elle Magazine, Bustle, and countless podcasts.

With that… let’s dig into your personal brand with Monique Bryan.

CONNECT WITH MONIQUE:

INSTAGRAM: https://www.instagram.com/moniquebryan_co/

PODCAST: https://podcasts.apple.com/ca/podcast/the-juicy-ceo-with-monique-bryan/id1539733671

LINKEDIN: https://www.linkedin.com/in/moniquebryan/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class, https://watchthecoachclass.com/

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Today, we’re going to talk about marketing. Listen, I believe that marketing should never leave a bad taste in your mouth. And my guest, Christina Smith, agrees. She’s also really clear that she doesn’t want to spend all of her time marketing instead of coaching. So together we started to create a marketing plan designed to leverage what’s already working in her business and eliminate all of the extras. Let me introduce you to Christina Smith. She helps women build authentic confidence so they can finally like themselves. And Christina feels like she’s done an excellent job of mastering the list building habits we teach inside The Hive. So, now it’s time to decide what, if anything to layer in next. Maybe a podcast or more free workshops or even a Youtube channel… Whatever it is, Christina wants to experience more lead gen and a deeper connection with her audience. And together, we do come up with a bit of a plan, so let’s dive into the episode! CONNECT WITH CHRISTINA: INSTAGRAM: https://www.instagram.com/christina_smith_xoxo/ WEBSITE: https://christina-smith.com/ CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE CLASS: The Coach Class — https://watchthecoachclass.com/

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This week we’re going to take our course launching conversation even further with my guest, Matthew Eriksen.

Matthew is a very gifted designer and brand expert. He helps service-based entrepreneurs put themselves out there with a clear, confident, and cohesive brand so they can spend less time worrying about the look and feel of their business and more time doing what they love.

Matthew really wants to help as many purpose driven business owners as he can and he understands that not everyone is in a position to hire his full-service branding team.

So, Matthew wants to take his proven branding system and turn it into a course.

But a few questions stand in his way.

What’s the best way to deliver this course?
What the heck should I call my course?
Is my list big enough to actually launch?

Matthew and I tackle those three burning questions during today’s episode and by the end of our conversation, he felt clear and super confident about getting his course out in the world before the end of the year.

The best part though.. Is that his launch goal is different from what you might expect. But you’ll have to stick around until the end of the episode to find out what it is.

So, let’s dive into a powerful course launch conversation with Matthew Eriksen.

CONNECT WITH MATTHEW:

WEBSITE: https://goodbrandcoach.com/

INSTAGRAM: https://www.instagram.com/goodbrandcoach/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE CLASS: The Coach Class, https://watchthecoachclass.com/

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This episode dives into one of my favorite things to teach about.

Course Launches.

This might surprise you because we don’t talk about course launching very often on this show, but launching is actually one of my super powers.

But there’s a good reason why this show doesn’t over-emphasize course launches. And that’s because too many experts in the online space tout the myth that anybody can just use your life experience to create a course and once you do… it’ll somehow miraculously just sell and voila… you’ve got a six, seven, even eight figure business on your hands.

There are a lot of steps that must happen in order for your business to reap the benefits of a scaled offering, such as a course — which is why inside The Hive we practice The Ripple Effect System.

But… believe me when I tell you that a successful course launch is indeed in your future.

And that’s where today’s guest, Elizabeth Ruth has found herself.

Yet, Elizabeth came into our conversation with a lot of doubts and specific questions she needed addressed in order to give herself permission to finally launch her course.

Elizabeth is the proud owner of ER Marketing Services. Her team helps entrepreneurs implement the systems they need to knock their marketing out of the park. She has a proven system that can easily become a course and our goal during this episode was to turn her course into a reality.

If you want to design and launch a course — the right way — grab a pen and paper because you’ll want to take a bunch of notes.

And, now… let’s talk courses, shall we?

CONNECT WITH ELIZABETH:

WEBSITE: https://ermarketingservices.com

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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Today’s bonus episode will take the quiz conversation we started on Sunday’s episode even further because my favorite Quiz Expert will share some important things to consider before you design a quiz. So, let me introduce Chanti Zak. Chanti is a business growth coach, strategist, and agency owner sometimes lovingly known as the quiz queen (though she doesn’t really call herself that), she’s the Chief Evangelist at Interact, mom of 3, and an amateur homesteader. Today, Chanti and I will talk about why quizzes are a perfect lead magnet for coaches and some invisible yet all too common mistakes people make when they create their quiz. I even made one of them myself! What I love about Chanti is how she helps values-driven brands build a thriving ecosystem in their businesses through her programs and done-for-you services. Okay, before I hand the mic over to Chanti, I want to encourage you to follow her on instagram. She’s @ChantiZak and, of course, check out chantizak.com to take her quiz! And now, let’s talk quizzes with Chanti Zak! CONNECT WITH CHANTI: WEBSITE: www.chantizak.com INSTAGRAM: www.instagram.com/chantizak CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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We are back to talk some more about lead magnets and today we’ll get pretty specific and focus on how to design a quiz. My guest today is Valerie Recore. She helps overwhelmed moms spend quality time with their families without feeling pulled in too many directions, giving them a sense of control over their days without guilt or chaos. And Valerie wants a lead magnet that’s easy for her audience to engage with and doesn’t just contribute to their very long to-do list. And I think we came up with a really fun idea inspired by my favorite lead magnet – the quiz. Quizzes are so fantastic because, well, who doesn’t want to take a 90 second quiz and learn a bit more about themselves?? And when you put intentional effort into your quiz, your audience can feel incredibly seen and understood. Which of course, helps them trust you. Be sure to tune in on Thursday this week because we’re going to take the quiz conversation further with Chanti Zak (who truly is the Quiz Queen). And the perfect place to start is today’s episode with Valerie… so dive in! CONNECT WITH VALERIE: WEBSITE: www.strideproductivity.com INSTAGRAM: www.instragram.com/strideproductivity CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience.

Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status.

And she didn’t want just any lead magnet.

She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you.

So, some sort of pdf download wasn’t going to cut it.

After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes:

It has a clear promise
It’s easy to implement
It’s unique to Aissa
And… it relies on experiential marketing

I’m not going to tell you what it is… you’ll have to listen in to find out.

And before you dive in, be sure to have a notebook handy because you’ll want to walk yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too.

And with that… let’s dive in.

CONNECT WITH AISSA:

INSTAGRAM: instagram.com/happymindsetter

FACEBOOK: facebook.com/happymindsetter

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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If you know you have a big mission as a coach, you’re going to love today’s episode. My guest today is Jennifer Apple. Jennifer has a super big mission which is to give women and non-binary artists a community where they can build a sustainable & thriving career in the arts. And Jennifer has a lot of strong beliefs about what’s broken in her industry, about the kind of support that’s missing for artists, and she’s committed to doing something about it. Her beliefs are so clear and strong and she’s got the experience to back them up. So, we just needed to talk through how to infuse those core beliefs into a cohesive message that helps her dream clients KNOW that her program is THE program for them. I am guessing you can relate to that gap we’ve all felt between the passion we hold in our hearts and the words we need to put on the page in order to communicate that passion. If so, this conversation will help you. So let ‘s get going. SHOWNOTES: Check out Tamika Auwai and her content pillars at @orishacreative on Instagram CONNECT WITH JENNIFER: WEBSITE: https://www.empoweredartistcollective.com

INSTAGRAM: http://instagram.com/EmpoweredArtistCollective CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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This conversation left me googling all things biohacking afterward because my guest, Tanessa Shears, is really onto something. She’s committed to helping business owners, just like us, be more productive, happy and impactful in our work thanks to biohacking. What’s biohacking? Great question. Essentially, biohacking is the practice of making incremental lifestyle or health changes to improve your personal performance. I’ll let Tanessa tell you all about it. But the part of biohacking we dove into is… SLEEP. One of my favorite pastimes. Tanessa will reveal the truth about how much sleep we actually need to perform at our best and how to improve the quality of your sleep to accomplish bigger goals in your business. It was an illuminating conversation for me… and yes… I even bought some red goggles afterward. Find out why by tuning in now! I hope you enjoy my conversation with Tanessa Shears. CONNECT WITH TANESSA: PODCAST: http://tanessashears.com/podcast INSTAGRAM: http://instagram.com/tanessashears FREE WORKBOOK: http://tanessashears.com/energy CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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Here’s a question: what the heck are you supposed to talk about when you don’t have anything to sell?

Once your client roster is full and you’ve moved into a launch model with a course or group program, it’s hard to promote your offerings when they’re not actually available.

That’s the issue today’s guest faced. Her name is Sarah Light. She’s the creator of the beautiful yearly planner called Sol Planners. BTW… we’ve linked to her gorgeous planners in the show notes. I have one and it’s so super yummy.

Sarah sells a lot of planners from October to about Mid February. After that, she doesn’t have any offerings… and doesn't want them.

Yet, because her business serves coaches, she gets the importance of list building and engaging your audience. But that’s always felt off because how much can you really talk about planners in June, right?

But the two of us do a pretty good job of creating a year-long marketing plan designed to maintain a solid connection with her audience and build up a ton of anticipation for the glorious day when the next year’s planners drop.

Even though Sarah sells a product and you may be a coach, you likely need a year long marketing plan so that when you do move into a launch or a client surge, your audience is waiting with bated breath to dive in.

So let’s get into it…

CONNECT WITH SARAH:

SARAH’S PLANNER: Https://solplanners.com

INSTAGRAM: Www.Instagram.com/solplanners

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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Let’s talk about podcast pitching today, shall we? Podcast pitching can feel daunting, yet it’s a wonderful way to build your list, form business alliances, and just be more visible. So, today’s episode is designed to deliver a simple strategy to help you confidently pitch yourself as a guest expert on podcasts. My guest today is Sarah Lilley who helps committed horse riders reconnect to their confidence, trust themselves and have more fun riding. And list building is a top priority for Sarah, so we get right down to business together to create a podcast pitch strategy that she could stand behind. I hope you enjoy the episode! CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz CONNECT WITH SARAH: WEBSITE: EmotionalFreedomwithSarah.com INSTAGRAM: http://instagram.com/SarahLouiseLilley

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My guest today is Cindy Harvey who has helped me make 2 very essential hires in my business over the last 12 or so months.

You know when you meet those people who immediately make you want to strategize a plan to become best friends? Cindy is one of those people for me.

Truthfully, immediately after she helped me hire our Project Lead, Julie, I said to my team… I can’t wait to hire somebody else just so I can work with Cindy again.

And Cindy is here today to help you avoid some of the most common hiring mistakes coaches make. Now, before you decide this episode doesn’t apply to you because your business isn’t quite big enough to have a team… think again.

Whether you need to hire your very first VA or like me, you’ve got a few full-time employees, you will learn essential lessons that will set you, the contractors or employees you hire AND your business up for long term success.

A bit more about Cindy before we dive in… She’s a hiring expert, leadership coach, and founder of Amelia Dee, a company that helps online coaches find, assess, and hire the right talent for their growing teams.

After spending 15 years making the hiring process fair and easy for hundreds of leaders, Cindy has seen it all. Now she helps online coaches make sound hiring decisions so they can step into their leadership potential with team members who are connected to their mission.

Cindy is a Certified Human Resources Leader and an active member of the Human Resources Professionals Association. And I am so excited to introduce her to you… so let’s get going!

CONNECT WITH CINDY:

INSTAGRAM: @cindyharveyonline

LINKEDIN: https://ca.linkedin.com/in/cinharv

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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The online world talks so much about overcoming objections. There are entire courses on overcoming objections. There are strategies and tips and all of this talk about how to convert more clients by overcoming their objections.

Here's the problem with that line of thinking, as values driven coaches, we don't want to be against our clients ever. So the idea of overcoming objections feels like coercion, manipulation, or at the very least “me against you”. And that is no way to enroll dream clients.

Inside of Client Surge, as well as in The Hive, we reframe this idea of overcoming objections and instead look at how we can help our clients address concerns. When you're in a sales call, it's so important to use your coaching skills to help your client arrive at an empowered decision about whether or not they want to work with you. And I want to show you what that looks like in action, especially when it comes to the biggest objection we often receive in discovery calls and sales conversations, and that is..you guessed it..money.

One of the things that we do inside of Client Surge are pop up playbacks, where students record practice sales calls that they run with each other. And then we watch the sales calls live together, play by play, and I break down what worked, what didn't and why.

In this episode, you’ll hear something that occurred at the end of one of these playbacks when one of my client surge students asked if I would role play, “addressing the money concern”.

If after listening to this, you feel inspired to deepen your enrollment skills. It's a sign that client surge is the perfect next step for you. Enrollment is now open for client surge and you can register at JoinClientSurge.com.

Now, give yourself the gift of 13 minutes of watching this training and then go and grab your spot in client surge. And with that, I hope you enjoy this role play of addressing the money concern.

CONNECT WITH ME:

CLIENT SURGE ENROLLMENT OPEN NOW: https://joinclientsurge.com/

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If you’re a values driven coach and you want a clear path to more clients without complicated strategies or sketchy sales tactics, this episode is for you.

I’ve invited three coaches to talk about what they learned to bring in 18 new clients and counting using Client Surge as their guide.

Before we dive in, I want you to know that on Tuesday, May 3rd 2022, the doors to Client Surge will open. Client Surge is my proven step by step process to help you find 7 paying clients in 30 days.

We will kick enrollment off with a free workshop called Clients From Scratch. This class will teach you all about client centered selling, so whether you decide to join me inside the full paid course or not, the free workshop is a must.

You can grab your free spot for Clients From Scratch at dallastravers.com/clients

So go do that now. Then come on back and listen to James, Jessica and Kate share the behind the scenes of their Client Surge Process.

Not only will you learn about how to really hold space for your clients during sales calls, but it will also give you great insight into what client surge is all about so you can decide whether or not you want to jump in.

I hope you enjoy the episode.

CONNECT WITH OUR GUESTS ON INSTAGRAM:

JAMES: @worldofjames

KATE: @katewstone

JESSICA: @jessicaraaumfoster

CONNECT WITH ME:

FREE CLIENTS FROM SCRATCH WORKSHOP: dallastravers.com/clients

INSTAGRAM: @dallastraversbizmentor

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My guest today is Emma Goodwin who helps exhausted parents feed their families GAPS food without a big headache.

GAPS stands for Gut And Psychology Syndrome. It’s an eating protocol that can bring a ton of benefits to children in particular who face a wide range of mental, physical and emotional challenges.

I’ll let Emma tell you more during the episode. But first I want to remind you to grab a spot for Clients From Scratch. It’s a free workshop I’ll host next week to kick off enrollment for Client Surge.

You can grab your free spot now at dallastravers.com/clients

Okay, back to Emma… There is no shortage of leads or interest in her world. But the parents who join her for a sales call don’t often turn into clients.

So throughout this episode Emma and I explore how she can create clear expectations, address concerns and give these parents the help they need before the sales call happens and, of course, at the end of the call when it’s time to actually sell.

If your discovery sessions don’t convert into clients regularly, keep listening because you’ll learn some simple adjustments you can make to sign more clients and know that you’re truly serving people.

Let’s get into it…

——

CONNECT WITH REBECCA:

INSTAGRAM: http://instagram.com/timelesscookery

WEBSITE: https://timelesscookery.com

——

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE WORKSHOP: Clients From Scratch - https://dallastravers.com/clients

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In today's episode I am all by myself to talk to you about specific bad advice that blocks you from more clients. But before you dig in, I want to make sure you know about the special FREE workshop I'll host the week of May 3rd. It's called Clients From Scratch and it's designed to help you find paying clients without all the gross sales tactics. You can learn more and register at dallastravers.com/clients. And now, for today's episode, let's dig into three specific piece of BAD advice I hear in the coaching space all too often. I will also share what to do instead. So, if you ever feel like that advice out there just isn't "you", please tune in to this episode. Because I know you'll be able to pull out a handful of really helpful nuggets that will help you find more paying clients. Enjoy!

CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE WORKSHOP: Clients From Scratch: dallastravers.com/clients

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You are in for a treat today because my guest is Rebecca Tracey who is all about helping coaches keep things simple in their business. Rebecca niched into working with coaches because after taking all the business courses, she saw them continuously struggling to get clients because NONE of those courses covered the foundations clearly enough. Surrounded by incredible coaches who were floundering and QUITTING their businesses, way too early, she decided to do something about it. Inside this episode, Rebecca drops some serious truth bombs all about simplicity in your business, the myth of course launching, and why every one of us should build solid foundations before we even think about scaling. Rebecca and I share the same perspective — which is that your business doesn't have to be as complicated as the internet makes it seem. And this episode will help you simplify things. So, with that, it’s time to tune in… Enjoy!

CONNECT WITH REBECCA: INSTAGRAM: http://instagram.com/theuncagedlife and http://instagram.com/rebeccatracey Free Training: https://www.theuncagedlife.com/dallas

CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz

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Today’s episode is extra juicy because I think most of us have had those moments when we feel a potential client slipping away on you because you give too much coaching away for free.

Now, there is a time and place to actually give coaching away for free. Which is a super smart and effective strategy. WHEN you actually use it as a strategy.

But if you’re giving coaching away outside of sales calls, you’re not doing your job. And believe it or not, you’re not helping people.

What I’m describing easily happens when we center ourselves in a discovery session or sales call instead of centering the client.

So, if you find that your sales conversations don’t easily turn into paying clients, please join me for an upcoming free workshop for values driven coaches.

It’s called Clients From Scratch and you’ll learn why client centered selling is the only approach for values driven coaches AND how to apply it in your coaching business.

Grab your spot for the free workshop now at https://dallastravers.com/clients

Now, in today’s episode, my guest is Erica Lasan. She helps overwhelmed women and overworked moms rediscover radical joy and purpose beyond parenthood.

And Erica knows exactly what it feels like to give coaching away and hoping that all her great advice and support will magically turn people into clients.

It’s a recurring theme in her life so we put our heads together to uncover the subtle things she may be doing to sabotage her client attraction and land in the frustration zone instead.

Erica is just so much fun, so I hope you enjoy listening as much as I enjoyed this conversation.

CONNECT WITH ERICA:

WEBSITE: http://EricaLasan.com

FACEBOOK: http://facebook.com/QuEricaByEricaLasan

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE WORKSHOP: Clients From Scratch — https://dallastravers.com/clients

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Pop Quiz… tell me who you help and how you help them.

Do the words flow freely from your lips? If you’re like most coaches… probably not.

Today’s episode is a little different because we’re going to listen in on a bonus class we held not long ago inside The Hive.

I asked Hive Members to submit their Dream Client Power Statements so that together we could workshop their message and make it clear, compelling and clean.

So, today, you’re going to hear me coach four volunteers all of whom are doing incredible work in the world.

One thing we see happen all the time inside the Hive is this giant light bulb flashing on when a coach finally lands at the perfect words to describe their work and you’ll hear that happen a bit inside this episode.

You’ll also hear the sometimes clumsy process of trial and error as we strive to communicate the value of our work with clarity and purpose.

I hope you enjoy this bonus episode and I want to thank Christina, Stephanie, Tanya and Christina for volunteering for today’s show.

Let’s dig into some Dream client Power Statements, shall we?

CONNECT WITH CHRISTINA SMITH:

https://christina-smith.com/

CONNECT WITH STEPHANIE DETHLEFS:

https://instagram.com/hellowriters

CONNECT WITH TANYA CHERMAK:

https://thrivrx.com/

CONNECT WITH CHRISTINA ASAI:

https://instagram.com/christinaasai.co

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

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My guest today is Christen James (also known as CJ). She is a Mindset & Transition Coach, Speaker, Podcast host and creator of The Shine to FIVE™️ Method.

With her specially designed 3D Exit Strategy™️, CJ helps womxn who are fed up with juggling their unfulfilling corporate jobs and a side business to confidently take the leap from employee to go ALL IN with their Businesses.

Whether you have a part time job right now or you’re coaching full time, you’ll want to tune in because even I can fall back in 9-5, employee thinking (and I’ve never actually had a 9-5 job).

CJ and I cover a lot of ground in the bonus episode including how to break free from the employee mindset inside your business, and important things to think about when you’re ready to go all in on your business.

With that… Enjoy my conversations with CJ!

SHOWNOTES:

The Shine to FIVE™ Movement waitlist is now open at http://bit.ly//theshinetofivemovement for 9to5 womxn who need tools to break free of Employee Mindset and coaching, training and resources to grow their side-biz so they can confidently go from employee to Entrepreneur.

CONNECT WITH CJ:

PERSONAL IG: http://instagram.com/@christennjames

PODCAST IG: http://instagram.com/@theshinetofivemethod

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

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Over the next two episodes, we’re going to talk about what - inside the Hive - we call your Dream Client Power Statement (or DCPS).

A DCPS is the way you concisely describe the people you serve and results you help them achieve.

Over and over again, I see the difference a strong DCPS can have on every coach, no matter how long you've been in business. Which is interesting because for some of us, the DCPS isn’t something we ever say verbatim. Yet, it’s this anchor that bolsters our confidence and our message.

So, my guest today is Laurie Shiers whose business has been evolving and it’s time to find the words to keep up with this evolution.

Laurie and I get really clear on the two offerings she’ll provide both of which offer the same outcome. From there… we get kinda sorta pretty close to a rock solid DCPS for her.

But we don’t quite nail it.

Here’s what’s fun… about 24 hours after our recording session, Laurie sent me the most amazing email with a perfected and totally inspiring DCPS inside.

Let me share it with you and then we’ll dig into the episode so you can follow along and clarify your own DCPS just like Laurie did.

Okay, so Laurie Shiers helps people do the things they’ve been dreaming about. If you’re afraid you might die with your gifts still hidden inside, I’ll help you get your ideas out of your head and into the world—and do it with joy, passion and purpose.

Pretty great, right?

And with that, let’s dive into the episode

CONNECT WITH LAURIE:

WEBSITE: https://laurieshiers.com/

INSTAGRAM: http://instagram.com/@brainchildcoaching

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Superpower Quiz - https://dallastravers.com/quiz

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Welcome to the third and final episode in our special series all about list building. Let’s talk about strategy, shall we?

My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book.

Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book.

What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world.

Not only to build her list, but test the effectiveness of her LM marketing, opt-in page conversion, and how well the lead magnet leads to paying clients.

So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list.

Get ready to take some notes because I know you can try out at least one of the strategie we discuss today.

You can check out Amy's lead magnet bookmark over at https://www.amygoldmacher.com/booktitlebrainstorm

CONNECT WITH AMY:

WEBSITE: https://www.amygoldmacher.com/

FACEBOOK: https://www.facebook.com/amy.goldmacher/

INSTAGRAM: https://www.instagram.com/solidgoldmacher/

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Super Power Quiz - https://dallastravers.com/quiz

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I am such a big fan of today’s guest, so I’m really happy you tuned into this bonus episode featuring Jereshia Hawk.

Jereshia is a business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high profit margins.

Her mission is to narrow the racial wealth gap. She's dedicated to seeing more coaches leave a positive impact and create a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth.

Jereshia is really good at helping you position and sell your group coaching program because you have a proven signature system.

And today we’re going to talk about:

The milestones a coach should reach that tell it’s time to expand beyond 1:1.
Powerful questions you can ask yourself to figure out the best business model for you.
Common mistakes coaches make when they try to scale their business

And be sure to stick around til the end because there’s this really funny moment where I tried to be all polite about the sketchy sales tactics we so often see online and Jereshia’s response is priceless.

I don’t want to wait another minute. So get ready to take notes and enjoy this inspiring conversation with Jereshia Hawk.

CONNECT WITH JERESHIA:

INSTAGRAM: http://instagram.com/jereshiahawk

PODCAST: https://podcasts.apple.com/us/podcast/jereshia-said/id1438629390

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE QUIZ: Coaching Super Power Quiz - https://dallastravers.com/quiz

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Today, we will continue the conversation about lead magnets that we started in last week’s episode. So, if you haven’t listened yet, I recommend you go back and listen to me and Nic Frick design her lead magnet with intention. Then, when you come back, you’ll hear me and Randi Roberts talk through three important things… 1. How to determine when it’s time to have more than one lead magnet 2. How to build your lead magnet backward from the promise of the course, package your program you intend to offer. 3. And how to let your lead magnet be easy. Randi was on the show about a year ago and you’ll also hear how much has changed for her in that time, so our entire conversation is really inspirational. Before we dive in, let me tell you a bit about Randi…

She helps mid-career professionals find the best fit for the next phase. Whether they’re mid-career and they’ve lost their passion for their work or they’re beginning to think about retirement, Randi helps them get clear and get excited about what comes next. And with that, let’s dive back into lead magnets… CONNECT WITH RANDI: www.corlinrobertscoaching.com https://www.facebook.com/groups/fulfillingcareerhappylife CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE Coach Class: http://watchthecoachclass.com/

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We gotta talk about list building — It’s something that a lot of coaches put on the back burner because they’re overwhelmed or unsure about the best strategies to implement.

And yet, list building is the crucial step you’ve gotta embrace if you ever want to expand beyond 1:1 coaching… And I don’t want you to wait until you’re ready to launch a course before you start to build your list.

List building takes some time, so set yourself up for success NOW by making it a priority in your business.

To help you feel more confident around this, I’m going to dedicate the next few episodes to list building and lead magnets.

Up first is Nic Frick who helps new moms find exactly the job they want so that they can add more joy and ease to their lives.

Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that’s truly valuable without being overwhelming.

So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first).

And here’s the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic’s icky feelings about lead magnets just evaporated.

If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen.

CONNECT WITH NIC:

WEBSITE: www.nicfrick.com

INSTAGRAM: www.instagram.com/heynicfrick

LINKEDIN: www.linkedin.com/in/nicolefrick

CONNECT WITH ME:

INSTAGRAM: http://instagram.com/dallastraversbizmentor

FREE RESOURCE: Coach Quiz - https://dallastravers.com/quiz

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Today’s bonus episode is with one of my favorite online business owners. Gemma Bonham-Carter is an online course strategist and digital marketer who has helped over 6,000 entrepreneurs launch and scale their businesses. Gemma helps her clients build scalable, sustainable digital businesses with a long-term vision and effective strategies that work throughout industries - from entrepreneurship, the arts, nutrition, health and wellness, parenting, and more! And today, we are talking about courses… 1. How to know it’s time to launch your course 2. The common mistakes that could kill your launch before you even get it off the ground 3. And Gemma’s favorite time-tested launch strategy Whether you’re chomping at the bit to get that course of yours out in the world ASAP or you just know that a course is somewhere in your future, you will love Gemma’s simple, data driven approach. So, let’s talk about courses, shall we? CONNECT WITH GEMMA: www.gemmabonhamcarter.com @gemma.bonhamcarter CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE QUIZ: https://dallastravers.com/quiz

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Today’s episode is a doozie because I’m willing to bet that at least once in your coaching journey, you’ve wondered if you really have what it takes to make your business really work.

We’ve all been there… including my guest, Dani Abernathy who throughout her life has experienced this theme of feeling like an outsider. Dani looked at successful coaches out there and really worried that there was something broken inside her, which prevented her from having success, finding clients, and making money.

So she and I had an honest heart to heart about what success really means to her and how she can rely on two tools to ground herself when she begins to spiral in self-doubt and feelings of other-ness.

The first is simply a physical pattern interrupt, not to distract her from what are very real feelings, but rather to give her a fresh perspective and hopefully reveal more options for how to move forward.

The second is what I’ll call Dani’s Success Plan Litmus Test to help her let go of any judgments or assumptions about why a plan won’t work for her and instead, use her natural skills and resources to make a success plan all her own.

I know I’ve said it before, but this episode is absolutely one of my favorites, so I hope it helps you in your own moments of self doubt because here’s what I know for sure…

Dani is built for success. So am I and so are you…

CONNECT WITH DANI:

https://www.daniabernathy.com/

https://www.instagram.com/daniabernathyauthor/

CONNECT WITH ME:

INSTAGRAM: https://www.instagram.com/dallastraversbizmentor/

Free Quiz: https://dallastravers.com/quiz

SHOWNOTES:

Enneagram Quiz: www.truity.com

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My guest today is Ana Sanson who helps work-from-home moms reconnect with themselves so they can feel peace in their family, confidence in themselves, and productive at work.

Ana has fallen into the same hole a lot of us values-driven coaches fall into from time to time…

Proving worth instead of providing value.

What does that look like?

Proving worth is self-centered and fear motivated. We get nervous that our clients aren’t making enough progress, so we pile on more tools, more time, more stuff to “help them”. When in fact all that stuff just creates overwhelm and confusion.

Providing value on the other hand is client-focused. We bring our best selves to every client, but we also understand that our #1 job is to hold space and honor each client’s unique journey.

So, Ana and I recalibrated a bit today. We brought her back to the client-centered approach of providing value.

And we did it with one simple question…

“What do you believe in?”

If you ever worry that you're not doing enough for your clients, this conversation will help you simplify your message and your offerings so that you can provide value instead of simply proving worth.

Let’s dig into it…

SHOWNOTES:

Free Resource — Schedule Domination: https://scheduledomination.com/

Kary Perry — https://www.instagram.com/socialwithkary/

Connect with Ana:

http://anasanson.com

http://instagram.com/mindbodyana

http://facebook.com/anasansoncoaching

Connect with Me:

Instagram: @dallastraversbizmentor

Free Resource — Schedule Domination: https://scheduledomination.com/

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I have a very special guest for you today, Megan Yelaney, who is on a mission to help online coaches sign high-ticket clients they love, month after month without feeling icky, salesy, lost, or desperate by standing out and being 110% themselves. It starts by identifying your unique coaching method and then leveraging it across your business. The results? An uncopyable brand no one can compete with. And inside this episode, Megan will walk you through the four phase process to help you embrace your own uniqueness and use it to sign dream clients by leveraging those things that make you unique. Grab a pen and paper because you’re going to want to take a ton of notes. This episode is like a mini masterclass in uncovering your unique brand. If Meg’s method inspires you, be sure to take her special quiz designed to reveal your unique coaching method. You can find it at www.meganyelaney.com/quiz. CONNECT WITH MEGAN: Find Your Unique Approach QUIZ: www.meganyelaney.com/quiz INSTAGRAM: https://www.instagram.com/meganyelaney/ CONNECT WITH ME: INSTAGRAM: http://instagram.com/dallastraversbizmentor FREE QUIZ: https://dallastravers.com/quiz

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Do you ever wish you had the perfect words to describe what you do? A sentence or two that encompasses precisely who you help and how you help them?

Inside the Hive, we call it a Dream Client Power Statement and hallelujah we finally found one for today’s guest Karey Spransy.

Now, Karey is a go-getter. She’s a very gifted coach, and she’s overcome a lot of challenges in her own life.

Karey’s also pretty good at converting leads into clients during her sales calls.

But let’s be honest… Karey just needs more sales calls. She wants to get in front of more people, but up until now… that hasn’t been happening.

Inside the Hive, Karey and I have gone back and forth searching for the right Dream Client Power Statement because when you land on a powerful message… it opens the doors to more referrals, more leads, more sales calls, more clients.

Well, I am happy to report that today… Karey and I landed on a message that is unapologetically HER. Now, I know that I usually share our guests Dream Client Power Statements when I introduce the episode, but not today…

I don’t want to ruin the surprise.

So with that… let’s walk through the sometimes messy process of finding an authentic, unapologetic message.

CONNECT WITH KAREY:

www.kareyoncoaching.com

www.facebook.com/kareyspransy

www.instagram.com/kareyspransy

CONNECT WITH ME:

INSTAGRAM: https://www.instagram.com/dallastraversbizmentor/

FREE QUIZ: https://dallastravers.com/quiz

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My guest today is Bex Burton who is a love and relationship coach. And, over the last 18 months, Bex has struggled to attract clients.

Now, client attraction hasn’t always been this challenging for Bex, so we’ve both been on the hunt for that missing link Bex’s business really needs.

I actually came into this episode feeling kinda frustrated because Bex is awesome and her work truly helps people… so what the heck have we been missing?

Inside the Hive, we’ve been working on niching down for Bex and we’ve gotten close… we just hadn’t totally nailed it yet.

But today’s conversation was a turning point because rather than sticking to the traditional, often surface level approach to niching, Bex and I took a three-pronged approach.

We focused on her audience and their shared experience, her process and what makes it unique from other love coaches out there, and Bex’s stance… what matters most to her.

With this deeper approach to niching, Bex and I uncovered three things:

The core pillars all of her content must connect back to in order to pack a punch.
The value of reflecting her client’s beliefs and lived experience in her message
And, the excitement that comes when you're willing to go all in on your stance in your marketing

If you ever wonder how the heck to narrow your niche without pigeon-holing yourself, this episode is a must-listen. So, let’s get started.

SHOWNOTES:

To learn more about Tamika Auwai and Content Pillars head to: https://www.orishacreative.com/

CONNECT WITH BEX:

www.bexburtoncoaching.com

Facebook.com/bexburtoncoaching

Youtube.com/bexburtoncoaching

Instagram: @lovecoachbex

CONNECT WITH ME:

Instagram: @dallastraversbizmentor

Free Quiz: www.dallastravers.com/quiz

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My guest today is Deepshikha Sairam who is a Spiritual Mentor and she helps leaders and high achieving entrepreneurs walk the path of Spiritual Self Mastery as they get beyond the noise of their inner chatter and go from chaotic and restless to serenity, calm and into their highest self expression. She uses a mix of Divine Feminine and energy work to help them match their inner state to their outer reality while guiding them back to their true nature. Deepshikha’s episode is the perfect introduction to Human Design, which can serve as a GPS for you in your spiritual journey, your business journey and, of course, your life journey, so let’s get into it… I hope you enjoy!

Connect with Deepshikha: Instagram: @deepshikhasairam Deepshikha’s Guided Energy Activation: https://socialiquegroupe.lpages.co/energy-activation/

Connect with Me: Instagram: @dallastraversbizmentor Schedule Domination: http://scheduledomination.com

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Most of the coaches who tune into this show don’t have a big support staff taking care of every little thing in the business. For a lot of us… the buck stops with us.

Which means that time is our most precious resource.

My guest today is Jacque Hamilton who helps new writers create a strong emotional connection between their characters and the reader so they can publish their work and write for a living.

And on top of her coaching work, she is a committed mom and an avid athlete.

Now, Jacque doesn’t have a lot of extra time and she came into the show wanting a plan to optimize every moment inside her business.

So, Jacque and I talk through a process she can follow to help her feel completely confident that the actions she chooses to focus on are the right ones.

What I loved about this conversation is that Jacque’s plan is completely customizable and actually built to change depending on the weather… literally…

So, if you never feel like there’s not enough time to get all the things done in your day, please grab a pen and paper to follow along. The truth is that you can’t get it all done in a day, so what you choose to do really matters.

Connect with Jacque:

https://www.facebook.com/SoapBoxEditorial

https://www.instagram.com/soapboxedits_jacque/

https://soapboxedits.com/

Connect with Me:

Instagram: @dallastraversbizmentor

Schedule Domination: http://scheduledomination.com

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Today’s guest is someone you may already know because this is her third time on the podcast.

Tilita Lutterloh helps purpose driven high achievers get stronger and eat better so they can do more and do it better. She very graciously agreed to let us follow her business growth for a full year.

So, now that our year is up, Tilita and I wanted to share the biggest lessons she learned over the past 12 months and, more importantly, the actions she’ll take and adjustments she’ll make because of them.

And let me just say straight out of the gate — if list building has been on your to do list at all, you’ve gotta tune in, because Tilita learned a valuable lesson about why list building matters in her online coaching business.

You’ll hear lots of other nuggets throughout our conversation, so with that I hope you’ll enjoy my conversation with Tilita Lutterloh.

Connect with Tilita: www.tilitafied.com Instagram: @IAmTilita

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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Do you ever scroll through your instagram feed and just wish you had the confidence to create better videos?

That’s exactly what my special guest will help you with, so buckle up my friend… you’re about to fall in love with all things IG Video.

Natasha Samuel is a leading Instagram expert, especially when it comes to video. And in today’s episode, she walks us through the four different types of Instagram video, plus the strategic purpose behind each one.

But before we dig too deep into strategy, Natasha offers up some real and tangible encouragement for every coach who worries that you don’t have what it takes to put yourself out there on Instagram video.

So, if being more visible is on your to do list this year, Natasha is the perfect person to help you do that.

Let’s get into it…

Connect with Natasha: Instagram: @shinewithnatasha http://shinewithnatasha.com Podcast: The Shine Online Podcast https://link.chtbl.com/shineonline

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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Today’s episode is going to tackle something we’ve all experienced…

Self Doubt.

Listen, I’ve been in business for 20 years now and I still have moments of self-doubt. Luckily, they don’t happen very often and they don’t last for long.

But what about when your business is newer? Or what about if you’ve been at this coaching thing for a while and you feel like you should be further along than you are?

“I’ve worked so hard and I just don’t seem to be getting anywhere.”

That’s how today’s guest felt coming into our conversation. Her name is Naomi Geidel and she helps creative people take inspired action toward their dreams.

I’m so grateful for the conversation Naomi and I shared because she bravely talked about the self doubt and stuckness we’ve all been through.

And because she was so brave, we were able to craft a plan to help her not only get unstuck but to use her natural strengths to move forward faster in her business.

Now, Naomi asked for a plan to get unstuck which is exactly what we created and it had three phases.

Clear the decks by forgiving any judgments she has about past mis-steps.
Identify the natural strengths she already possesses to apply in the areas she struggles with inside her business.
Use a different approach to the traditional gratitude exercise, all of us coaches have heard of, to collect evidence of her progress and authentically boost her confidence.

If you ever worry that you should be further along or you wonder if you have what it takes to make this coaching thing really work… today’s episode is precisely what the doctor ordered. I hope you enjoy it!

Resource mentioned in this episode: “Burnout” https://www.burnoutbook.net/

Connect with Naomi: www.naomigeidel.com Facebook: www.facebook.com/acreativepurpose Instagram: @acreativepurpose

Connect with Me: Instagram: @dallastraversbizmentor Coach Class: http://watchthecoachclass.com

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To wrap up our special series, I’ll share a conversation I had with another inspiring coach inside the Hive. Meet Scott Victor Nelson!

Scott is on a mission to help 7 million people on the planet free themselves from mental slavery. And I had no idea that was his mission when I invited him on the show and it was so fun to hear him articulate it with such clarity.

Scott’s truly embodies purpose and intention in all that he does and I cannot wait for you to hear him share all about his mission in a way that actually made me actually squeal! Plus, you’ll hear his thoughts on what it means to truly live a joyful life.

Lots to uncover, so dive on in!

BEFORE YOU GO, LAST CHANCE TO ENTER THE GIVEAWAY

GIVEAWAY DETAILS (Giveaway closes 1/15/22):

I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps:

Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name
Tag a fellow coach you adore in the comments of that post
Share the post to your IG Stories (be sure to tag me so I can send you the bonus training)

If you want to enter the raffle for a VIP Intensive with me, please take the following steps:

Rate and review Coaches on a Mission
Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to support@dallastravers.com

Connect with Scott: @scott_victor_nelson

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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My guest today is Stacey O’bryan who’s company is called Before the Lawyer.

Stacey is on a mission to normalize the conversations and actions that arise from legal conflict because 50% of us will likely face some sort of legal turmoil in our lifetime.

You’ll hear Stacey’s mission to make legal support and knowledge accessible to all and she’ll even walk us through the process she takes her clients through.

I invited Stacey on the show because her mission is unique and her approach centers around peace, simplicity and connection, which aren’t the words I naturally think of when I think about legal conflicts.

Before we dive in, just a quick reminder to check the show notes below to learn how you can win a couple of cool prizes this week in honor of our new name. I’m giving away a free training called Find Your Pricing Sweet Spot as well as a chance to win a VIP day with me.

So, if you love this show and want to show your support, take 60 seconds to follow the instructions in the show notes.

And with that, I hope you'll enjoy my conversation with Stacey.

GIVEAWAY DETAILS:

I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps:

Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name
Tag a fellow coach you adore in the comments of that post
Share the post to your IG Stories (be sure to tag me so I can send you the bonus training)

If you want to enter the raffle for a VIP Intensive with me, please take the following steps:

Rate and review Coaches on a Mission
Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to support@dallastravers.com

Connect with Stacey: https://www.beforethelawyer.ca Instagram: @beforethelawyer

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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This is the third of our special mini series and my guest today is Ajarae Coleman who’s always known her purpose on the planet is to bring more levity to those around her.

She did it as a kid and she continues to do it in her first career as an actress.

But Ajarae found another way to live her purpose through her coaching business where she empowers actors to become industry leaders, so they can change the world with the stories they tell.

In this interview, Ajarae talks about the evolution of her business from a simple side gig to a purpose-driven platform, plus, how much intuition and going inward helps her connect to her mission on a daily basis.

Before you go, please check out the giveaway details below to learn about how you can enter to win a VIP Day with yours truly. It’s a giveaway I’ve put together in honor of our show’s relaunch. And I want to make sure you don’t miss out.

And now, allow me to introduce Ajarae Coleman

GIVEAWAY DETAILS:

I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps:

Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name
Tag a fellow coach you adore in the comments of that post
Share the post to your IG Stories (be sure to tag me so I can send you the bonus training)

If you want to enter the raffle for a VIP Intensive with me, please take the following steps:

Rate and review Coaches on a Mission
Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to support@dallastravers.com

Connect with Ajarae: http:// actingresourceguru.com Instagram: @actingresourceguru Facebook group: actorswhogetit.com

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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Today, I continue my conversation with another Hive member who is truly on a mission. And her name is Erin Young. She helps natural health practitioners share their craft authentically; moving beyond the grind with purpose, stability, calm & connection.

Erin believes that as humans, we are part of ecology. And by reconnecting fully with that ecology, we can have a broader impact and more meaning in our lives.

Erin and I talk about what mission actually means and how as a coach on a mission, values play a massive role in the work we do.

I don’t think I’ve ever interviewed a more intentional, inquisitive, or thought-filled person on this show and I know you’ll get so much value from Erin’s perspective and intentionality. I actually walked away from our interview thinking, “I want to have conversations like this every day.”

So, without further ado, here’s Erin Young. I hope you enjoy it as much as I did.

GIVEAWAY DETAILS:

I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps:

Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name
Tag a fellow coach you adore in the comments of that post
Share the post to your IG Stories (be sure to tag me so I can send you the bonus training)

If you want to enter the raffle for a VIP Intensive with me, please take the following steps:

Rate and review Coaches on a Mission
Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to support@dallastravers.com

Connect with Erin: https://www.erinyoung.net Instagram: @erinyoung.coaching Facebook: https://www.facebook.com/erinyoung.coaching

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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This week, we’re celebrating the show’s new name by highlighting 5 coaches inside The Hive who are truly on a mission.

And our very first guest is Nadi Fantastic.

Nadi is an Anti-Oppression Leadership Coach and Workplace Educator.

At the heart — Nadi’s coaching approach helps entrepreneurs, organizations and individuals connect with their humanity and personal goals to operate with zero tolerance for discrimination.

Nadi helps her clients establish new norms for accountability, new understandings for breaking the silence and new systems for fostering inclusion, equity and belonging.

Nadi’s mission is a big one and in this conversation, you’ll learn more about it. Plus, you’ll hear how Nadi takes care of herself so that she can hold a big container for her clients… which of course includes some roller skating!

Let's dive in to today's episode — Enjoy!

GIVEAWAY DETAILS:

I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps:

Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name
Tag a fellow coach you adore in the comments of that post
Share the post to your IG Stories (be sure to tag me so I can send you the bonus training)

If you want to enter the raffle for a VIP Intensive with me, please take the following steps:

Rate and review Coaches on a Mission
Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to support@dallastravers.com

Connect with Nadi: http://www.nadifantastic.com Social: @nadifantastic

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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If you’ve been following the show for a while, you probably won’t be surprised to hear that we have a brand new name.

As I lean deeper and deeper into my values, I’ve discovered a lot of changes to make to help me feel more aligned in my business and my life.

Like changing the name of my year long mentorship program, starting a brand new instagram account, and even some changes we’ve made with the team this year.

And, choosing a new name for this show is what, I think, will be the last big change… at least for a while.

So, without further ado, I am so excited to welcome you to Coaches on a Mission — THE show to listen to if you’re a values-driven coach looking to build a business you’re truly proud of.

In honor of our new name, I’ve put together a fun giveaway for you. And in this special episode, I will take a moment to walk you through those details, share a bit about how this week will unfold, and of course, spill the tea on why, exactly, I’ve decided to drop The Six Figure Coach Podcast and run with Coaches on a Mission instead.

Enjoy!

GIVEAWAY DETAILS:

I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps:

Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name
Tag a fellow coach you adore in the comments of that post
Share the post to your IG Stories (be sure to tag me so I can send you the bonus training)

If you want to enter the raffle for a VIP Intensive with me, please take the following steps:

Rate and review Coaches on a Mission
Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to support@dallastravers.com

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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I’m popping in quickly to let you know that we’re taking the week off. BUT, don't leave too quickly, because I want you to be on the lookout for a special episode we are dropping on January 9th. The Six Figure Coach Podcast finally has its new name and I've put together a really fun giveaway to celebrate.

So, be sure to check back in on January 9th to hear all about it. And, be sure to follow me on Instagram @dallastraversbizmentor because I will be sharing lots of details there, as well.

Enjoy your new year and I’ll see you on January 9th for the big reveal.

Connect with Me: Instagram: @dallastraversbizmentor

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Today’s episode is a quickie and it’s jam packed with great tips to set you up for email marketing success in 2022.

Now, If you ever thought email marketing was dead, think again because my guest, Felly Day is here to teach you why email marketing is still the most powerful tool you have at your disposal.

Plus, she’ll share some copywriting tips and strategies to ensure that those emails you pour your heart into actually get opened and read.

I invited Felly to the show because I want you to build a coaching business you are truly proud of, which is the commitment of this show.

So, before we dive in, let me share a bit about Felly.. Felly started her business as a VA in 2019 so that she could pursue her dreams of digital nomad life. By Feb 2020, her business had scaled into a full content agency and from there she started mentoring and teaching on the side. Felly is a gifted writer who values connection and it shows. And now, let’s talk about email marketing, shall we? Connect with Felly: Instagram: info@fellyday.com

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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I’m sure most of us can agree that as much as we love coaching, selling can often feel like a necessary evil. And because we don’t love selling, we don’t practice and therefore, we don’t ever get better at selling.

But what if you could transform your sales avoidance into a passion for selling?

Sounds like a big leap, doesn’t it?

My guest today is Annie P Ruggles who says she was the single most sales avoidant coach for years - even though she was a marketing consultant.

Annie watched too many heart-centered businesses struggle to sell. Even her clients who had flawless marketing, but zero selling skills because they modeled Annie - who as I mentioned was completely sales avoidant.

So, Annie had to redefine selling for herself, unlearn all the behaviors that felt out of integrity, and fall in love with the true art of selling in order to help her own business, as well as serve her clients.

Today, Annie and I talk about how to overcome sales avoidance and we even compare notes of our separate approaches to sales conversations.

No matter how comfortable (or uncomfortable) you are asking for the sale, you’ll gain some valuable insight from our conversation. So, with that… let’s dive into the episode.

Connect with Annie: www.anniepruggles.com Instagram: anniepreneur Linkedin: linkedin.com/in/anniepassanisi Clubhouse: @apr

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: https://flawlessfreesessions.com

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Today’s episode is a special one because we’re going to tackle the most common question I get asked...which is, “how can I find more paying clients?”

But I’m not going to answer that question for you. Instead, I’ve invited four coaches, just like you to do it.

Toya Gavin, Laser Malena Webber, Leigh Cambre, and Benno Nelson all came into the Hive asking me this very question. And within a matter of months, all four learned exactly how to nail their marketing message to attract perfect-match leads, and then, host authentic, non-salesy discovery sessions to turn those leads into happy paying clients.

This episode comes at the perfect time because the new year is approaching and I’m willing to bet you’ve got big client-getting goals ahead of you.

Which is why I want to invite you to join me for a special free workshop called Clients From Scratch I’ll host next week. I’m going to share the exact framework I’ve used to keep a full client roster for over a decade and the same one I teach my Hive members.

You can grab your free spot for this workshop now at dallastravers.com/clients

And with that… let’s dig into the episode.

Connect with Me: Instagram: @dallastraversbizmentor Clients From Scratch: http://dallastravers.com/clients Client Surge: http://joinclientsurge.com

Connect with our Panelists on Instagram: Toya Gavin: @iamtoyagavin Leigh Cambre: @leighcambre Laser Malena Webber: @lasermw Benno Nelson: @yesequalsyes

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I am flying solo today because I want to talk about Three Non Gross Ways to Close More Sales in 2022.

If you've listened to more than a few episodes of this show, you've probably heard the topic of Client Surge come up when I'm coaching Hive members. It comes up often because, depending on how you look at it, it's the first or second major milestone that Hive members cross.

And it's a proven formula to find clients, right?

In my opinion, It's really the simplest and most authentic path to find clients, especially when starting out. So while I normally only offer Client Surge inside the Hive, I see how many of you need this system, almost as a way to give yourself permission to go all in on a full year of mentorship with me.

So this December, I am going to open enrollment for Client Surge.

Now, whether you decide to join me inside Client Surge or not, please mark your calendar for December 14th because Client Surge enrollment is going to kick off with a special free workshop called Clients from Scratch. You can grab your spot at Clients from Scratch right now by heading to dallastravers.com/clients. So inside of that workshop, we're going to cover a lot of ground, which is why I wanted to record this solo episode.

I have a lot to say about how values driven coaches can find more clients more easily, and it all can't fit into one workshop.

So specifically today, I'm going to share three tools to utilize inside of a discovery session or a sales conversation to help you feel great, really serve your clients and also enroll more clients.

So before we dive into the episode, go to Dallastravers.com/clients to get in on Clients from Scratch happening on December 14th. It's designed to set the foundation to help you find more perfect match clients in 2022. Once you’ve done that, come on back and hit play on this episode to follow along as I share Three Non Gross Ways to Close More Sales and find more clients.

Connect with Me: Instagram: @dallastraversbizmentor Clients From Scratch: http://dallastravers.com/clients

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If you’ve ever had that oh-no moment when a client says YES and you realize you don’t have an easy way to collect payments, you’re not even sure if you should do that before a contract gets signed and speaking of contracts, you don’t even have one in place…

This episode is for you because I am spilling the beans about all things onboarding. In today’s episode I walk Nzinga Moore through the exact workflow I follow whenever I sign a new client.

You see, Nzinga is a smart cookie because her coaching business is about to officially launch and she wants to get all of her administrative ducks in a row before then.

Nzinga Moore helps actors breakthrough their mental and emotional stuckness to move past doubt, overwhelm, and burnout and finally follow through on their purpose without excuses or fears.

I had so much fun walking Nzinga through how to: Set up automatic monthly billing Send a contract after you collect payments Get that first session on the books so your new client doesn’t back out Avoid overwhelming your client with too much prep work And easily track your clients progress without wasting hours writing recap notes

If your new client onboarding process isn’t smooth like butter, grab a pen and paper because this episode is right up your alley.

And if you like what you hear and you want to get your hands on all the templates we discuss, you can get on the waitlist at NewClientNowWhat.com.

And now, let’s hear from Nzinga.

Connect with Nzinga: www.empoweredtoact.com Instagram: @iamempoweredtoact

Connect with Me: Instagram: @dallastraversbizmentor Get on the waitlist for New Client Now What: NewClientNowWhat.com

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Okay, let’s talk about the problem with Hustle Culture, shall we?

My guest today is Ketetha Olengue who is a Resident Physician In Training, and also runs a coaching program called Developing Doc. Her program helps medical students who envision a bright and rewarding future get clarity on what they actually want as a physician.

Developing Doc started out of a place of necessity and has since transformed into a meaningful mission for Ketetha.

She came into our conversation hoping to walk away with a sustainable plan for her business while she completes the last two and a half years of her residency.

And we did create that plan. But rather than a plan, we really created space for Ketetha to breathe during this extremely busy phase in her life.

You see, Ketetha has no experience “moving slow” in life, so she has been running her business with the belief that she needed to grow it “now or never”.

This Hustle Culture approach ate away at Ketetha’s confidence and caused her to question whether or not her business is viable.

By the end of our conversation, Ketetha was able to make a confident decision and have actionable steps to take toward her long term vision.

If you ever find yourself believing the lie of hustle culture this episode is for you.

Connect with Ketetha: https://www.developingdoc.com Facebook: https://www.facebook.com/developingdoc/ Instagram: @developingdoc

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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Have you ever had those moments where a potential new client gushes over the free content you put out, the way you put yourself out there, and the work that you do? They can’t say enough good stuff about how much you’ve already helped them and how they can’t wait to work with you... one day... when they’re ready?

While this compliment might feel great, it's mostly just confusing because you see so clearly how you could help this person accomplish their goals really easily. You also understand that the idea of being ready… isn’t exactly real. We work with coaches because we don’t know how to move forward, so what does ready even look like, right?

When situations like this happen often, you might get discouraged and wonder “what am I doing wrong? “People say I’m so awesome, and yet nobody wants to hire me.”

If what I just described rings a bell, you’ll love today’s episode.

My guest is Chris Vaglio who is a super dynamic, successful, and smart guy who came into our conversation wondering this very thing.

Chris is a business and personal branding coach who helps creative business owners build a rock star brand to get noticed, feel confident and bring in more clients.

And while Chris didn’t really see it, I noticed something that I see in other Hive members as well. For lack of a better word, let’s call it the intimidation factor. As a coach, you may look like you’ve got it all going on and people just assume that they aren’t ready or don’t have that same special sauce that you do, so the idea of working with you is kind of intimidating.

I had a feeling that the intimidation factor might be the thing standing between Chris and all the clients he dreams of.

So, we dug into how to best approach this odd phenomenon and create a permission structure that allows clients to feel confident about hiring you.

This included two key pieces.

First, simply narrating what’s actually going on in your marketing and your sales conversations.

Second, believe it or not… niching way down to turn the client's decision from a “that sounds cool for some day down the road” to an “oh! I need to work with you right now.”

Lots of ground to cover in what’s been one of my favorite episodes so far… let’s dive in shall we?

Connect with Chris: https://campsite.bio/chrisvaglio

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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Okay, all my life coaches, authenticity coaches, health coaches, confidence coaches, everybody out there who’s really good at listening to your client and offering up custom tools or insight that completely transforms their lives… this episode is for you.

Because I’m willing to bet that you haven’t given much thought to your signature process because no two clients are the same and no two coaching sessions look alike. That's probably what you love so much about the work you do.

Yet… those of us in the moment, meet the client where they’re at and help them move forward kinda coaches can sometimes struggle to find the words to accurately represent the work we do.

Nothing can really come close, yet if the only way to truly understand the power of our work is through experiencing it… self promotion and marketing can be a struggle.

That was the case for today’s guest, Leigh Cambre. He helps optimistic overachievers find balance and room to breathe without losing their edge.

And Leigh is truly an excellent coach with a lot of training under his belt and tools in his pocket.

Which made it difficult for Leigh to find a catchy slogan or marketing jargon to describe his work. Which, in turn, can make it difficult to bring in more clients.

So, Leigh and I walked through a pretty cool exercise that revealed his signature process. We even gave it a name - The Cambre Method. Now, does Liegh’s bright, shiny signature process cover everything he does for his clients? Nope. Does it come close… you better believe it.

If you’re a coach who’s work covers a broad range of results and your biggest strength is your ability to simply serve your clients, grab a pen and extra paper because I hope you’ll follow along with my conversation with Leigh to create your signature process too.

Let’s have some fun!

Connect with Leigh: http://leighcambre.com

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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Whether your business is brand new or growing rapidly, I bet you’ve gone through periods where, in order to get to the next level, you have to let something go.

That was the case for today’s guest, Megan Detrick who is a Spiritual life coaches eXvangelicals and those seeking inclusive faith.

Megan works full time in ministry inside her church, so time is her most limited resource.

And though she knows she wants to grow, she wasn’t ready to let her ministry work go.

So, Megan came into our session sorta stuck between a rock and a hard place.

Until we dug into her bigger vision for her life and the impact she wants to make.

You see, her vision is also serving more eXvangelicals to help them feel a sense of belonging and transition into a faith practice that aligns with their values.

On top of that, Megan wants her business to afford her the resources to purchase a home on a large piece of land so she can foster children and ensure everyone in the family feels spacious and welcome.

And in order for her to do those things it's time to transition (slowly or quickly) out of the full time ministry work that she’s doing so that her business and her family have room to grow.

If you feel like you’ve hit a turning point and something has to give in order to move to the next level, I think you’ll love my conversation with Megan.

Let’s get into it.

Connect with Megan: www.meganraecoaching.com Instagram: @exvangelicalcoach

Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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Today I am sharing the third and final part of our Greatest Hits series. In this episode, we are focusing on Building Your Team. A common trap I see a lot of coaches fall into is waiting way too long to hire. We look at the price tag and think “I can’t afford that”. Instead of asking the question...“How much is possible by adding this person to my team?”

So, whether your business is newer or you’ve been at this for a while, I want you to check out these four episodes to inspire you to hire, but also lead a team, well.

First up, Episode 13 with Sarah Gaboury. I think we all know the feeling of overwhelm that can come when we work by ourselves...all the time...on our laptops. Sarah came into this episode feeling too busy to even think about the hiring process, let alone who to hire and how to onboard a new team member. But during our conversation we were able to come up with a simple process to help her get crystal clear on what she can hand off AND determine the qualities needed in an awesome virtual assistant.

Next is a two parter - Episode 14 + 15 with Malika Williams. In Episode 14, Malika and I talked through the vision for what’s next in her business (and realized she was even closer than she realized to that vision). Once we got clear on the vision, drilled down some next steps, we talked about “how to hire”. That’s what you’ll hear in Episode 15. We talk through the phases we all go through in our business.. Expansion and Containment. Listen to this episode if you’re ready to give your permission to hire quickly and want to know the best position to fill first.

Last but certainly not least, I have Episode 37 with Tianna Tye. She is an expert in all things team dynamics. She is basically a genius on delegation. Which for those of us who have worked by ourselves (forever) delegation can be so tricky. So, in our conversation we talk all about the right way to onboard your team, and the importance of setting clear expectations and Key Performance Indicators. If you want to hire now or anytime in the future, you MUST listen to this episode.

If you’ve been putting off hiring because you feel too busy or overwhelmed by the thought of starting the hiring process, I sincerely hope that these episodes inspire you to take the leap. I can’t wait to hear all that you glean from these episodes.

EP013 Sarah Gaboury (TOO BUSY TO HIRE HELP? THE COMMON TRAP STUCK COACHES FALL INTO)

Connect with Sarah:

https://realactorslab.com

Instagram: @realactorslab

EP014 + EP015 Malika Williams (WHEN IS IT TIME TO STOP HUSTLING?) (HOW TO GET CRYSTAL CLEAR ABOUT WHO TO HIRE)

Connect with Malika:

https://www.centerforwomensvoice.com

Instagram: @centerforwomensvoice

EP037 Tianna Tye (TIANNA TYE’S ROCK SOLID RULES TO HIRE AND TRAIN YOUR TEAM THE RIGHT WAY)

Connect with Tianna:

www.tiannatye.com

Instagram: @tiannatye

Connect with me:

Instagram: @dallastraversbizmentor

Free Quiz: www.dallastravers.com/quiz

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We are back with Part 2 of our three part “Greatest Hits” series. Today we want to highlight episodes that can help you to Build Your Confidence. If you ever feel that your confidence (or lack of) holds you back from reaching your full potential, or really going after what you want for yourself and your business — you’ve got to check out these three episodes. The first episode I’m recommending you dive into is Episode 39 with Angela Vorpahl. If you ever feel invisible or worry your work doesn’t matter, you must listen to my conversation with Angela. This was a real and vulnerable conversation around how Angela had been wrestling with a lot of the same fears and inner critic stuff we all experience. Inside this episode, we uncover the parts of Angela that felt undeserving or less than and worked to give those aspects a voice so that she could learn to let go and move forward.

Next up is episode 6 with Katy Chen Mazzara. Katy was READY to scale her biz but she recognized that she was holding herself back because she was afraid to put herself out there. She wanted to go live on Instagram, show up online more, and even pitch herself on podcasts. So in our conversation we tackled how her fears were holding her back from doing those things (and more) and how she could take practical steps to move forward. If you see that your fears of being visible hold you back from going all in, go and check out Episode 6.

Last but not least, is Episode 22 with Randi Roberts. We all have those moments when we feel stuck and sabotage ourselves. Whether it’s fear, distraction, perfection or overwhelm, we hold ourselves back from time to time. As human beings, this is NORMAL... it’s also so painful. In this conversation, we dug in to what was holding Randi back and came up with a framework to relate to herself differently. If you feel stuck, check out this episode and think about how you can apply this framework in areas you may be holding yourself back.

EP039 Angela Vorpahl (WHAT IF YOU WORRY THAT YOUR WORK DOESN’T MATTER?) Connect with Angeal: Instagram: @angelavorpahl https://www.angelavorpahl.com/

EP006 Katy Chen Mazzara (WHAT MUST YOU HEAL TO BE MORE VISIBLE?) Connect with Katy: Instagram: @katychenmazzara https://www.katychenmazzara.com

EP022 Randi Roberts (DO THIS WHEN YOU’RE IN YOUR OWN WAY) Connect with Randi: https://www.corlinroberts.net

Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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This month, we’ve curated a special Greatest Hits series for you. I’m completely biased, of course, because I adore every guest who’s ever been on the show — so putting together a list of greatest hits felt impossible.

But, when I narrowed our search down to three specific categories, it got a little easier.

So, next week, we’ll focus on building your confidence. Then, we’ll highlight my favorite episodes about building your team. But today, we will hone in on building your list.

In today’s episode I will share a brief summary of three previous podcast episodes where we took a deep dive into list building.

First up, Episode 3 with Brian Patacca. In Episode 3, we dig in and talk all about the success Brian found in his business thanks to a rock solid list building strategy.

Second, Episode 5 with Tilita Lutterloh. In this episode, we examined a simple organic marketing strategy to get your lead magnet in front of more eyeballs.

Lastly, Episode 41 with Tamika Auwai. In my conversation with Tamika, she offered one small shift around how to think about content and the flood gates opened up. Hint: Nurture Marketing.

I cannot wait to hear your biggest takeaways from this greatest hits list. So, please be sure to hit me up on Instagram at @dallastraversbizmentor.

Have a great week + Happy Listening!

EP003: Brian Patacca (HOW BRIAN ADDED 3600 NEW EMAIL SUBSCRIBERS IN LESS THAN 90 DAYS)

Connect with Brian:

Instagram: @briansaysthat

EP005: Tilita Lutterloh (THE REAL REASON YOUR LEAD MAGNET ISN'T WORK)

Connect with Tilita:

Instagram: @iamtilita

Facebook: https://www.facebook.com/groups/TheRunnersLockerRoom

EP041: Tamika Auwai (THE POWER OF NURTURE MARKETING)

Connect with Tamika:

www.orishacreative.com

Instagram: @tamikaiscontent

Free Scorecard: www.nurturematrix.com

Connect with Me:

Instagram: @dallastraversbizmentor

Free Quiz: www.dallastravers.com/quiz

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I am so excited about today’s episode because it’s been a while since we talked about list building. And, if you want to eventually scale with a course or large group program, your list matters a lot.

In fact, I often see coaches struggle to hit their numbers on their second or third program launches because they’ve ignored list building.

And I don’t want that to happen to you! So, today’s episode is designed to help you grow your list in a simple and connected way.

My guest is Emily Grace who helps actresses/creators write their damn script already and know what to do with it .

Emily has pretty much mastered my favorite list building strategy so it’s time to up the ante. Tune in to hear us break down 3 list building habits designed to grow your audience and deepen your connection with them right from the beginning.

Enjoy!

Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

Connect with Emily: https://pickfordwest.lpages.co/

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My guest today is Jordan Gill who is an expert when it comes to VIP Days. Jordan and I get into the specifics behind what VIP Days are, who should offer them, and how you can design them to serve your clients and expand your business.

This episode is for any coach who loves the intimacy, connection and productivity that comes with VIP Days. But in particular, if you currently only offer 1:1 coaching, I want you to grab a pen and paper because this episode can help you double your offerings and increase your revenue right away.

Before we dig in, let me share a little about our guest. Jordan Gill, is an operations consultant and the founder of Systems Saved Me. She helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files, and inbox.

She’s been on podcasts like this one, plus What Works and CEO Vibes, sharing her love of replacing monthly retainers with one-day virtual intensives.

Jordan currently lives in Dallas, TX with her Cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles.

If you want to take what you learn further, you can check out a free online class Jordan offers on demand. It’ll help you Replace Your Monthly Retainers with Virtual VIP Days without learning any new marketing strategies. And you can find it at systemssavedme.com/freetraining

With that, let’s dive into VIP Days.

Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

Connect with Jordan: https://www.systemssavedme.com Facebook: https://www.facebook.com/systemssavedme Instagram: https://www.instagram.com/systemssavedme

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The myth of “overnight success” is a tired one and it doesn’t serve any of us because, in fact, it’s the slow and steady approach that most reliably leads to a sustainable success.

Why? Because it’s built on habits.

Which, I’ll admit, isn't exactly sexy. Habits aren’t made up of flashy funnels, viral videos, 5 day challenges, or massive summits.

They’re the little steps every coach can take on the daily that add up to massive results.

In this special Permission Granted episode, we’ll talk about why slow and steady is really the only race to run and how you can move forward with more confidence, efficiency and results when you let go of the B.S. idea that quick success is somehow more valuable than the slow burn.

This is the last of our special Permission Granted series, so be sure to reserve your spot for the Permission Granted Workshop coming up later this week. You’ve got three dates you can choose from and you can grab your spot at www.permissiongrantedworkshop.com.

Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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What if I told you that it’s okay to feel like you’re all over the place every now and then?

In fact, if what you want is a values-aligned business, you may find that things look a little chaotic as you dig deeper into your values.

While a lot of coaches do fall into Busy Betty Syndrome because they’re afraid of missing out or they just don’t trust themselves.

Others know that big changes are essential, yet they hold back from making them.

That’s what we’ll talk about today. I want to share the four questions I ask myself when I’m faced with a big decision to help you determine when change is in order and when it’s time to stay the course.

This episode is part of our special Permission Granted series. So, before you tune in, be sure to grab your spot at Permission Granted now at www.permissiongrantedworkshop.com.

Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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Think about how many hours you’d reclaim in your week if you gave yourself permission to get it wrong.

In this bonus episode, I’ll share candidly about my own struggles with perfectionism (hello to all my Enneagram 3s out there!).

We’ll also explore The Stuck Coach Chaos Cyclone which keeps us all really busy instead of moving forward.

My intention in this bonus episode is to empower you to write your own permission slip to let go of getting things perfect, and just get them going instead.

If you hold back in any way because you’re afraid to make mistakes or if you find you often seek external approval instead of just trusting your gut, please join me at the Permission Granted event.

You'll walk away from Permission Granted with: A grit building action plan to stop holding yourself back so you can move quickly toward a prosperous business. The freedom and confidence to say no to any tactics or strategies that don't feel like YOU and permission to follow your values instead. Complete clarity about the best possible thing to focus on for YOUR unique business to bring in paying clients, build a strong following or launch a course.

Go to http://permissiongrantedworkshop.com now to grab your spot. From there, enjoy the episode.

Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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What would happen if you gave yourself complete permission to go all in on your coaching business?

That’s the question we’ll explore in the first of a special 4-part series called All In.

For me, permission to go all in means allowing my creative intelligence to flow freely in my marketing instead of judging myself as a big ol’ dork.

For our Hive Members permission to go all in means: Buying my first house Starting a family now instead of waiting for the right time Changing my niche to serve the people I truly want to help Giving myself a raise Leaving my 9-5 because my business needs me Letting go of all the programs I’ve tried before that didn’t work out

No matter what permission to go all looks like for you, I invite you to answer the question, “What would happen if you gave that permission to yourself?” as you listen along to this episode.

The All In series is part of a special event I’ll host online later in September. It’s called Permission Granted and it’s for every coach who knows they have more to give and want to make the money they truly deserve.

You can reserve your spot now at http://permissiongrantedworkshop.com.

Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

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If you’re growing, your business is changing. So, I guess I’m growing because I’m sure making a ton of changes this year.

Changing the way I approach my goals so they feel like me instead of just being somebody else’s idea.

Closing my Instagram account and starting from scratch.

Setting our entire evergreen funnel on fire so I can add a personal touch to our sales process.

And… even saying goodbye to The Six Figure Coach Club.

Not the program, just the name.

In this episode I’ll walk you through exactly why I’ve ditched the name of my signature program and what that means for you moving forward.

Plus, we’ll look at this decision through the lens of my values (which should always be how we examine our decisions, BTW!).

Be sure to tune in until the end so you can hear the exciting announcement about why I’m closing enrollment too.

Change is never easy, but for me, it’s always good.

Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz Free Class: www.watchthecoachclass.com

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My guest today is Laser Malena-Webber. Laser helps motivated musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter, Patreon, and crowdfunding campaigns. Laser is also a successful musician who’s currently developing a full length musical.

And I’m gonna be honest with you, Laser doesn’t like selling. They’re also not that into a lot of the “coachy” strategies out there.

Yet, Laser wants to expand their reach in order to help more musicians make art without waiting for permission.

Now, there’s the rub… how do you build a bigger business without selling? How do you build a list without a lead magnet?

Laser and I cover a lot during today’s episode that I know will be valuable for you. Let me share my biggest takeaways:

Do your goals belong to you or are they just the thing you think you’re supposed to do next?
What do you stand for? In other words, what are the core transformations or benefits behind your work? The reason you do what you do?
How can you use an area in your life where things feel easy, as a template for action in the areas that feel hard?

Those are 3 key questions Laser and I tackle today and I invite you to consider them as well as you listen along.

With that, please enjoy the show.

Connect with me: Instagram: @dallastraversbizmentor Free Quiz: http://dallastravers.com/quiz/ Free Class: www.watchthecoachclass.com

Connect with Laser: https://lasercampaigns.com Facebook + Instagram: @lasermw https://twitter.com/lasermwebber

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My guest today is Izzy Stevens who wishes she was more consistent in her marketing. All the social posts, weekly emails and extra efforts have never felt completely easy for her.

And up until recently, Izzy assumed her big block was fear. It’s hard to put yourself out there, so she figured if she could just build more confidence or get over her fear, then marketing would be a piece of cake.

But, Izzy came to realize that maybe she was giving her fears more credit (or blame!) then they deserved because what she really lacked was clarity.

Izzy’s dream client has shifted since she started coaching, but she hadn’t taken the time to crystalize who her ideal audience is now and what they need to hear.

That’s what Izzy and I dug into during today’s episode. We redefined her target audience and then identified four common themes her ideal clients all face.

And those became Izzy’s core content pillars making the whole content creating thing feel inspiring rather than draining.

So, if you ever wonder if your niche is too narrow or you can’t seem to find the mojo you need to put yourself out there consistently, please tune in. You’ll walk away from this episode with a clear framework to help you engage in an ongoing conversation with the people you most want to help instead of just slogging through more content.

Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect with Izzy: https://www.creativeluminaries.net Instagram: @creativeluminaries_

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I’m closing down my instagram account and I want to spill the beans on exactly WHY inside this bonus episode.

I know shutting down an account with nearly 12,000 followers may sound like a risky move to make, but I’ve spent the last several months dialing in an actual S-T-R-A-T-E-G-Y.

And I want to find out how well it works when I’m posting on a blank slate.

So, the question here is…

Am I a brave, bold genius to say goodbye to 11.6K followers and start over?

Or…

Am I a fool who just loves to make extra work for herself?

There’s only one way to find out. So, before we dive in, press pause on this episode and come on over to my shiny new IG account and find out for yourself.

You can find me at my brand new handle which is @DallasTraversBizMentor

Then, head on back here to find out why I'm starting from scratch on the 'gram.

Follow me new IG account here: https://www.instagram.com/dallastraversbizmentor/

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If you ever worry that your business can’t handle all your creative ideas, you’re going to love today’s episode.

Iva Perez, my guest this week, is a newer coach with what she thought were two totally separate businesses she wanted to get off the ground.

After Iva and I dug into her mission and her target audience, we realized that she doesn’t actually have two businesses on her hands. She has two offerings.

So, I teach Iva about The Offerings Bullseye and she gets crystal clear about how her two offerings not only support each other, but ultimately support her audience.

Which is great news because Iva is on a mission to help moms heal themselves and help families build stronger connections. This important work needs a voice like Iva’s and after our conversation she was off and running.

If you ever feel confused or overwhelmed by all the ways you want to help your audience, I think this episode will give you the clarity you need to let things be easy.

Enjoy!

Connect With Me: Instagram: @dallastraversbizmentor Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect With Iva: Instagram: @momergymovement Facebook: https://www.facebook.com/momergyessentials

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I’m just thrilled to introduce today’s guest to you. Her name is Kelli King-Jackson and she helps Black women working in white spaces. She’s been feeling a lot of tension around how to keep her work accessible and equitable while still generating the revenue she deserves.

The first thing Kelli and I did in this session was to get clear on her mission. From there, we crunched some numbers to help Kelli feel clear about how many clients she can serve and at what price point.

… yes you will hear me do math in public, which you know is not my strong suit.

Kelli walked away from our conversation with a three tiered plan in place that aligns with her mission and values and will produce a six figure income.

Here’s what it looks like:

Private clients who are in a position to pay Kelli’s full rate.
Group clients who pay a reduced rate.
An impact program where Kelli will scholarship spots in her group program to those women who qualify.

It was so much fun and, once we got clear about her mission and the numbers, it was actually surprisingly easy to create the offerings structure. If you serve an audience that just isn’t in a position to pay the big bucks a lot of coaching programs recommend you charge, you’re going to love this episode.

https://www.iamkelli.com Linkedin: https://www.linkedin.com/in/kkingjackson

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My guest today is Deb Flashenberg who owns the Prenatal Yoga Center in NYC.

When the pandemic hit last year, Deb quickly pivoted to take her entire studio online. Which was no small feat, considering that Deb offers pre and post natal classes to pregnant people plus she runs a yoga teacher certification program.

Now that the world is opening up again, Deb has been feeling really overwhelmed about how to bring her in person classes back without losing the progress she’s made online, incurring a ton of extra expenses or burning herself out.

Deb and I walked through a simple process to identify her clear priorities and immediate next steps so she can bring in person classes back without feeling stressed.

Though Deb’s business may not look like yours, if you feel stuck in analysis paralysis with so many things you want to do and no clear way to decide what to focus on, you’ll get a ton of value from my conversation with Deb.

I hope you enjoy it!

Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect With Deb: www.prenatalyogacenter.com Instagram + Facebook: @prenatalyogacenter

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My guest today is Destini Copp. She’s a marketing expert who helps entrepreneurs launch and scale their online business with personalized coaching & accountability, simplified, MBA-like training, time-saving templates, and swipe files.

Destini came on the show ready to show you exactly how you can put your sales on autopilot without falling into any of the gross strategies a lot of automated funnels rely on.

Destini and I are both so passionate about authentic selling and leading with our values. So, the tips you’ll hear in this episode are right up your alley if you want to grow your business from an intentional, ethical place.

During this episode, you’ll learn what it looks like to sell on autopilot, how to personalize your marketing message so your automated funnel doesn’t feel out of touch, and why the heck you should never ever ever use fake deadlines to get more sales.

Before we dive in, be sure to check out Destini’s Free 5-Day Scale Challenge: https://programs.destinicopp.com/scale.

And with that, let’s put your sales on autopilot with Destini Copp

Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect With Destini: https://destinicopp.com/ Facebook: https://www.facebook.com/destinicopp Instagram: @destinicopp Snag Destini’s Free 5-Day Scale Challenge: https://programs.destinicopp.com/scale

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Okay… I know I’ve said this before and I’ll likely say it again.. But today’s episode of the Six Figure Coach Podcast is my very favorite so far.

My guest today is Benno Nelson who began coaching just a few months ago. After a super successful career as a video editor, Benno now helps video freelancers grow their business, achieve their goals and move from working gig to gig to a prosperous career.

Like a lot of newer coaches (let’s be real… I even fall into this trap from time to time and I’ve been coaching for nearly 20 years!)... Benno has fallen into Over Responsibility.

This occurs when we focus more on proving our worth than we do on providing value to the client.

Benno and I talk through a few ways that overresponsiblity shows up for him and troubleshoot easy solutions so that he can help his clients feel empowered and help himself feel less pressure.

Grab something to take notes on because you’ll learn about how traction reports help your clients stay on track, how Google folders are your new best friend, and even how to structure coaching groups to deliver the same benefit that comes with privates.

There’s a lot packed inside this episode, so let’s get going.

Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect With Benno: http://yesequalsyes.com

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My guest this week is Kirsten Lesser Bridge who helps women that are busy keeping it all together to find more calm and clarity. Kirsten has entered a stage in her life where what matters most is connection and transformation.

Kirsten came into our session craving more clarity about her business model, her message, and her motivation so she can create the right coaching business to match her values and lifestyle instead of just sliding into a formula.

So, we talked about where Kirsten can find more motivation, how she can scale her group program without losing a sense of connection, and why she’s got to experiment with her message in order to draw in the right clients.

If you ever feel like the business models you see out there don’t totally feel like a match for you, this episode just might be the thing to spark some new ideas.

Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect With Kirsten: http://kirstenbridge.com Facebook: https://www.facebook.com/kirsten.lesar.bridge

Shownotes: Check out episode 46 of the podcast to hear Toya's episode on Overcoming Your Fear of Being On Camera

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Okay… let’s talk about delegating shall we?

My guest today is Lisa Pepper-Satkin who loves serving her clients. It’s her happy place. What she doesn’t love is all of the admin involved in marketing her business and delivering for her clients.

Lisa has two contractors who work for her and she came into our conversation hoping to figure out a way to improve their performance.

What Lisa and I uncovered pretty quickly was that in order for her team to improve, she had to become a better delegator.

Which makes sense because - probably like you - Lisa started out as a one person show. She got really good at doing all of the things on her own. So, she brought that energy to her team assuming that she'd have to show them every little step involved in their tasks, too.

Her micromanaging ways didn’t feel good for Lisa or her team. And when I shared my all time favorite delegation tool, Lisa’s mind basically blew.

Whether you have a VA who only works a few hours per month, a team of several people, or you’re still working as a one person show, this episode will reveal the best way to delegate a project so you give your team autonomy and everybody understands exactly what success looks like.

Enjoy!

Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect With Lisa: Instagram: @lisapeppersatkin Facebook: https://www.facebook.com/LisaPepperSatkin/ LinkedIn: https://www.linkedin.com/in/lisapeppersatkin/

Shownotes: -EP24: A WHOLE NEW WAY TO NICHE w/ Bret Shuford: https://dallastravers.com/podcasts/a-whole-new-way-to-niche/

-EP13: TOO BUSY TO HIRE HELP? THE COMMON TRAP STUCK COACHES FALL INTO w/ Sarah Gaboury: https://dallastravers.com/podcasts/too-busy-to-hire-help-the-common-trap-stuck-coaches-fall-into/

-EP14: WHEN IS IT TIME TO STOP HUSTLING?: w/ Malika Williams https://dallastravers.com/podcasts/when-is-it-time-to-stop-hustling/

-DAN SULLIVAN'S IMPACT FILTER: https://resources.strategiccoach.com/tools-and-worksheets/the-impact-filter

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Today’s episode comes directly from a recent 6FCC coaching call where Toya Gavin and I developed a clear, repeatable process to help her overcome her fear of being on camera and start going live on Instagram.

Toya helps Women of Color in the Law find better jobs. And in order to get over her resistance, Toya tapped into a sense of purpose that outweighs all of her fears.

If you struggle to stay consistent in your marketing or you just play small, this behind the scenes episode is just what the doctor ordered.

Let’s take a listen.

Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect With Toya: Instagram: @legally.bold http://Legally-bold.com/toya-links

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My guest this week is Tammy Cunningham who’s been suffering from enrollment fatigue for nearly a decade.

You know the dread and fear and baggage that comes when it’s time to get into selling mode to fill your next program?

That process has always been a drag for Tammy and we were determined to heal it once and for all.

And you know… I think we actually did.

Tammy realized that she had to let go of the “ghosts of failed launches past” and step into a new and transparent process to fill her upcoming group program.

By the end of the session, Tammy had a routine in place for inner healing, a plan to actually enlist her audience’s support to fill her program, and a clear path to launch, for the first time ever, with a webinar.

It was so much fun to see Tammy shift from burnt out to enlivened as our conversation unfolded. And I know that if you feel done with selling or just fearful about it, this episode will help you too.

Let’s dive in…

Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect With Tammy: http://tammycunningham.com

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Let’s kick things off with a question… Do you ever feel like people love the work you do, yet nobody wants to pay you for it?

That was the case for today’s guest, Jill Valdez. Jill loves helping small business owners bring out the best in their teams to optimize performance and productivity.

In fact, Jill loves helping people so much that she’s always giving her services away for free.

So, Jill needed some concrete tools to move out of the ‘free help zone’ and into the hired consultant zone.

Our conversation was so much fun because by adding just a few tweaks to her discovery session process, we set Jill up to turn her fans into paying clients.

Let’s dive in because this conversation oh so good!

Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com

Connect With Jill: www.linkconsulting.info

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You know those coaching moments when inspiration strikes and you share some insight or feedback that leads to a massive breakthrough for your client and you don’t even totally know what you said?

I live for those moments. They’re the greatest. And one of them happened with this week’s guest, Dana Da Ponte.

Dana helps highly sensitive people and empaths manage the anxiety, overwhelm, self-sabotage or stuckness that comes with their sensitive nature and master the creative and intuitive gifts that come with it.

Though she knows who she loves to serve, Dana has been twisted up in knots about how to serve her audience. She’s a highly sensitive creative person herself, with a lot of ideas and Dana came into our session worried that she’d never land on a structure.

And then the clarity bell rang for us both and Dana figured out exactly how to talk about her work and more importantly give herself permission to go all in on the work she loves most and let the rest of it go.

Even as I record this intro, I cannot tell you exactly what we came up with or how we got there, because our conversation was so inspiration led. But I can tell you that the journey was thrilling. So, if you’ve been stuck around what to offer or how to talk about your work, you’ve gotta join Dana and I on this ride.

Let’s get started.

Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com

Connect With Dana: Website: www.danadaponte.com Facebook: www.facebook.com/dana.daponte.art Instagram: @danadaponte

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Today’s episode is different from any other I’ve recorded and I almost decided not to share it with you because my goal with each episode is to serve up some tangible actions you can apply in your own business.

That did not happen this time around.

You know those client sessions that don’t seem to go anywhere right away. Maybe that’s because the client isn’t receptive or you as the coach just aren’t connecting the way you’re accustomed to?

That’s what happened when Denise Gaffney joined me. Denise is a pilates and wellness coach who helps her clients develop a core connection in a holistic way.

Denise is a mom who is very protective of her time and her energy. And she’s noticed a trend which is that no matter how much money the business brings in, she’s never quite able to pay herself the salary she wants.

So, Denise came into the episode looking for a lasting breakthrough around her money mindset.

While she and I both agreed that this was a tall order, we dove in wholeheartedly. And I will say that we got somewhere. But it took work.

Now, I almost didn’t air this episode because I feared it wouldn’t be valuable to you, the listener.

Then, I realized that we’re all coaches here and this episode is a great example of two things:

There will be times when our clients feel such resistance that it’s challenging to make progress. How we meet that resistance matters. During those times, we must honor our client’s process. Even if it doesn’t match our agenda.

While I’m usually pretty good at giving every client the dignity of their own process, I lost track of that in this session. And it shows.

So, rather than ditch the episode, I thought it would be helpful to share it and maybe you’ll gain some insight by witnessing another coach showing up and struggling a bit.

With that, here’s episode #42.

Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com

Connect with Denise Website: www.mybodwellness.com Instagram: @mybodpilates Facebook: https://www.facebook.com/mybodwellness

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My guest today is Tamika Auwai who pretty much blew my mind three minutes into our interview.

I don’t know if you relate, but for me… content creation can often feel like a pain in the booty must-do task that I dread on the daily.

Tamika offered one small shift around how to think about content and the flood gates opened up. When I think about creating content, it’s a drag. But what I think about nurturing with content, I’m completely lit up.

So we can say goodbye to content creation and hello to nurture marketing.

You see… Tamika is a Nurture marketing expert. She created The Nurture Matrix™, a unique evergreen nurture marketing framework that’s revolutionizing the way that Coaches approach social media and email marketing.

Not only did Tamika blow my mind straight out of the gate, but she also shared simple ways to uncover incredible content, connect more while actually writing less, and some of the best types of nurture content out there right now.

Buckle up for an energizing conversation to make your content life easier, but before we dive in, I want you to grab a free scorecard Tamika created that will help you identify the gaps and opportunities in your nurture marketing. You can grab your scorecard now at www.nurturematrix.com.

And with that, here’s Tamika Auwai.

Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com

Connect with Tamika: Instagram: @tamikaiscontent Free Scorecard: www.nurturematrix.com

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The last time we had Tilita Lutterloh on the show, we talked about a big shift she made in her messaging and ideal client. Since then, Tilita relaunched her signature program and she’s back today to tell you all about it.

I want you to imagine your worst webinar nightmare because it probably happened to Tilita. And yet, the lessons she learned from it and the value that came from it is beyond expectation.

Tilita Lutterloh is a high performance coach who helps purpose driven high achievers get stronger and eat better to perform at their highest level every day. She agreed to bring us all behind the scenes of her six figure journey this year and so far, it’s been a fun ride.

In today’s episode, Tilita and I break down the highs and lows of her webinars. We talk about the fears around raising our rates and the truth about raising our rates. And we also discuss how we both suffer from A Student Syndrome and how that can sometimes be a problem.

There’s lots to unpack, so let’s get into it.

Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com

Connect With Tilita: Instagram: @iamtilita Facebook: https://www.facebook.com/groups/TheRunnersLockerRoom

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Grab your tissues, folks because today’s episode is a bit of a tear jerker!

I am so impressed with Angela Vorpahl, today’s guest. She brought so much clarity and vulnerability to the episode, I know her struggle is something that most of us wrestle with. So, it was just an honor to coach her during this session.

Angela helps law students get good grades, plain and simple.

Yet, not so simple because Angela knows that good grades aren’t the true benefit her clients get. It’s the stuff that comes with good grades like opportunities, confidence, choices, and freedom.

So, Angela felt some friction around how to talk about her work. She’s also been wrestling with the same fears and inner critic stuff we all deal with.

Inside the episode, Angela and I uncover the parts of her that have felt undeserving or less than. And we worked to give those parts a voice so she can let them go.

Our conversation was very moving for me. And yes, I still found time to talk strategy given the insights we gained when Angela went deep.

If you ever feel like an outsider or worry that you and your work doesn’t matter, please listen to this incredible conversation.

I hope you enjoy it.

Connect With Angela: Instagram: @angelavorpahl https://www.angelavorpahl.com/

Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com

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Jolene Blackbourn helps prospective law students save time, money and stress so they can be financially free and live the life they always dreamed as an attorney.

Now, Jolene’s industry is known for offering extremely low-priced offers such as a $49 coaching session or perhaps a $15 video training.

Jolene’s course is designed to save law students $300,000 in tuition fees. So, it’s worth a heck of a lot more than a $15 video. Yet, Jolene worried that she would price herself out with a thousand dollar program.

We worked on this inside the Six FIgure Coach Club to help her clarify who her ideal client is. Jolene realized that her ideal client doesn’t want to piece together a plan with a pile of $15 guides. They value prestige and high quality.

Which is exactly what Jolene’s course delivers. So, we basically 10X-ed the price of Jolene’s course.

Which brings me to today’s episode. Jolene and I walk through some tangible changes to 10X her messaging plus some strategies to help more law students take the leap and invest in her course.

If you ever wonder how to talk about your course and make it irresistible, you’ll love my conversation with Jolene.

Connect with Jolene: Instragram: @legallearningcenter www.legallearningcenter.com

Connect With Me: Instagram @dallastravers Free Class: www.watchthecoachclass.com

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Back in episodes 13 and 15, I coached two volunteers through creating a hiring plan. But hiring a new team member is the easy part. The real work begins when it’s time to onboard your new hire and set them up for success.

That’s where Tianna Tye comes in. She is the founder of The Leaders’ Circle, and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams to scale their business and reclaim their zone of genius.

Today, Tianna and I talk about the right way to onboard and train your team. Plus, the importance of setting clear expectations and key performance indicators so everybody knows where they stand and what success in their role looks like. Tianna and I also talked about a mistake most coaches make when training (or should I say not training…) their team members. Plus, why it’s important to host regular team meetings for everyone who works for you. Yes, even your VA who clocks 10 hours per month.

As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business.

I learned so much from our conversation and I’m sure it’ll be the same for you. Before we dig in, I want you to press pause and go grab a fun Daily Work Log Tianna created for you. It’s a great way to audit your time and figure out which tasks you should delegate to a new team member.

She’ll even give you bonus points if you outline which tasks are revenue-generating. Can you say immediate hiring ROI?!

You can grab Tianna’s Daily Work Log now at www.tiannatye.com/daily-work-log.

And now… Tianna Tye.

Connect With Tianna: Instagram: @tiannatye www.tiannatye.com

Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com

Resources: Episode 13: To Busy to Hire Help? http://bit.ly/6fcc13 Episode 15: How to Get Crystal Clear About Who to Hire http://bit.ly/6fcc15

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Let’s talk about Xandra Hawes. She’s today’s guest and she’s a very gifted spiritual mentor, psychic and healer. Xandra came into our session feeling unclear about the best way to offer the classic coaching discovery sessions because so many clients come to her first for paid psychic readings rather than free info sessions.

We ironed out two clear paths to invite clients into ongoing work pretty effortlessly and Xandra now feels confident about what we put together.

Along the way, we also talked about pricing and all the big feelings that can come up for those of us committed to impact as much as income. Should you list your prices publicly? What about accessibility for people who may not be able to afford it? If you’re a spiritual person, is it even ethical to charge in the first place?

If you’ve ever struggled with the best way to present your offer in discovery sessions or if you’ve wrestled with pricing questions yourself, I think you’ll get at least a couple of ah-has from my session with Xandra.

I hope you enjoy!

Connect With Xandra: Instagram: @soulessencewellness www.soulessencewellnesscenter.com

Connect With Me: Instagram @dallastravers Free Class: www.watchthecoachclass.com

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Hi there. It’s Dallas Travers. Your host of The Six Figure Coach Podcast - a show for coaches who care as much about impact as they do about income.

Today’s episode is such a juicy one, especially if you feel stuck around your messaging or the journey you take your clients on.

My guest is Lauren Kester who, before becoming a coach, worked for Saturday Night Live. She also had a strict religious upbringing, which just wasn’t for her. Lauren came into our session relatively clear that she wanted to help women step fully into their power. She also felt pretty attached to infusing clever references to SNL into her client journey.

To be honest, neither of these things were really working. First off, Lauren’s target audience wasn’t clear enough. Secondly, she was overcomplicating her client journey. Both of these things left her feeling unclear and unconfident.

We solved both problems during our conversation and my two big takeaways were this:

Never compromise clarity for cleverness in your messaging.
Specificity is the thing that brings opportunity.

If you’re stuck in the muck around your messaging, this episode is for you. Let’s take a listen…

Connect With Lauren: Instagram: @hello.its.lauren www.laurenkester.com

Connect With Me: Instagram @dallastravers Free Class: www.watchthecoachclass.com

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My guest today is Latesha Lynch and I must confess that after we wrapped up recording I blushed and asked her, “can we be friends?”

Latesha is one of those “tell it like it is” entrepreneurs with a common sense approach to business decisions.

Which is so refreshing because while there’s so much hype around charging your worth in the coaching world, Latesha’s case for premium pricing isn’t based on feelings. It’s just based on facts.

So, a little about Latesha…

Her core mission to help female entrepreneurs build and leverage their brand authority so they can confidently sell their services and coaching programs at a premium price point. She has been featured in Forbes, Atlanta Tech Edge, GPB Radio, and Authority Magazine to share her experience with technology, asking for more money, branding, and entrepreneurship.

Latesha has a special handbook for you if you want to offer fewer services while making more money so you can avoid burnout and sleepless nights and still hit your ambitious monthly income goals.

Go here to grab it: https://revolutionaryceo.co/handbook/

So, today, the two of us talk about the real reason to offer premium pricing and the value it brings to your business as well as your clients.

Grab a pen and paper because you won’t want to miss a word Latesha says.

Connect With Latesha: Instagram: @atelierlatesha Free Training: www.watchthecoachclass.com Facebook: www.facebook.com/atelierlatesha Free Handbook: www.revolutionaryceo.co/handbook

Connect with Me: www.dallastravers.com Instagram: @DallasTravers

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My guest today is Jaclyn Mellone who's super passionate about helping online entrepreneurs become the Go-To Authority in their niche.

Just 5 years ago Jaclyn was 32, pregnant, had a 2 year old, and had some big crazy dreams. She started her business (and podcast, The Go To Gal) from her living room in Rochester - with a $65 mic and a zoom account.

Today, Jaclyn Mellone helps experts around the globe to help them exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast - a top 60 Marketing podcast on iTunes!

I’m excited to share Jaclyn’s 5 part framework to build your own authority because it includes the perfect combination of inner work and outer action to help you move your reputation and your business to the next level.

Connect with Jaclyn: www.JaclynMellone.com

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My guest today is Michelle Pollack. Like a lot of us, Michelle keeps growing and learning which means her niche and her passions keep deepening and shifting.

So, the target audience Michelle started with is not the same target audience she wants to attract any longer.

Michelle helps smart, driven women discover their authentic voice and own it as their superpower, and to trust themselves so they can realize their full potential.

And yet, she finds herself disconnected from her own authentic voice and unsure about her own superpowers.

Michelle came into our session assuming that the problem to solve was to clarify her newly updated target audience, but what we quickly discovered was that she needed to give herself permission to take a firmer stance in her messaging to connect with her dream clients in a powerful way.

So, we dig into some messaging in the episode, but more importantly, we tackle the self-doubt that often plagues many coaches who believe they’re good at coaching, but marketing isn’t their thing.

I hope you enjoy it.

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Have you ever heard the phrase “A confused mind says no”?

Basically, when faced with too many options, our brains freeze and we choose nothing.

That’s the trap this week’s guest, Annie Little found herself in with her business.

Annie is a voice coach who helps passionate singers finally find their full, true voice without strain, breaks, or cracks so they can express with freedom and authenticity. She’s also my voice coach and she’s helped me finally be able to sing without breaking into tears, so I adore her.

Now, Annie’s business is growing quickly and she sees how she’s the bottle neck. She has a bunch of creative ideas and important tasks on her to-do list. Her private client roster is basically full and she wants to create a group offering or membership.

But, she still doesn’t have all the foundations in place to put consistent content out in the world.

And, she’s stretched thin.

With so many possibilities and must-dos, Annie came to our session feeling pretty paralyzed. But we worked through it together to help her prioritize the most immediate tasks and create a timeline for the year.

If you’re stuck in analysis paralysis, this episode will be a life saver because it offers a framework to make decisions and commit to action.

Connect with me: Instagram: @dallastravers Facebook: http: www.coachesonamission.com Free Training: www.watchthecoachclass.com

Connect with Annie: www.annielittle.com Instagram: @AnnieLittleVoice

Resources: Thisisvirginiakerr.com

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If you’re like me, you have a lot of fantastic entrepreneur ideas and you love what you do.

Which means, it’s easy to start a lot of projects, work pretty much all the time, and lose interest the closer you get to the finish line. Plus work-life balance can feel like an urban myth.

My guest today is Sade Jones who takes a holistic approach to time management to help coaches just like us be more productive without working so much, stay focused with ease and build true momentum in all areas of our lives.

Sade is all about helping ambitious people manage their time more efficiently, so they can pursue and monetize their passions, navigate their wellness, as well as personal development. Her mission is to empower others to find time to pursue what sets their soul on fire.

If you need to recalibrate your productivity, this episode is just what the doctor ordered.

Connect with me:

Instagram: @dallastravers

Facebook: http: www.coachesonamission.com

Free Training: www.watchthecoachclass.com

Connect with Sade:

Instagram: @sadejones_

Resources:

www.thefireinside.com/links

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Have you ever suffered from breakthrough backlash? It usually happens about a week after you’ve had a massive moment of clarity in your business when everything seems to come together.

Yet, when it’s time to follow through on that pivotal moment, you get cold feet, feel confused, and second-guess everything.

That’s exactly what happened for Melissa Costello after she realized it was time to take her coaching business in an entirely new direction.

We actually shared Melissa’s breakthrough moment in Episode 12 of this show, but since then, things haven’t been all rainbows and dollar bills for Melissa.

She’s felt incredibly stuck, unfocused, and fearful about what to do to generate revenue right now while still building this new brand.

In today’s episode, Melissa realizes that she’s a heck of a lot more clear than she thought she was and confusion was just showing up as a cunning form of resistance.

The two of us break through that resistance today to help Melissa put on blinders and focus on repeatable habits to fully commit to her new business and bring it to life.

Connect with me:

Instagram: @dallastravers

Facebook: http: www.coachesonamission.com

Free Training: www.watchthecoachclass.com

Connect with Melissa:

Instagram: @karmachow

www.karmachow.com

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Throughout 2021, we’re going to track one coach’s progress toward six figures. You may remember Tilita Lutterloh from episode #4 on the show. She’s a high-performance coach and graciously agreed to welcome behind the scenes in her business this year.

In this episode, Tilita and I share some big changes we had to make in her business in order for her to reach her revenue goals without burning out.

Rather than piling on more offerings, more work, more stuff… we actually eliminated all but one of her offerings. Then, we raised her prices because her prices were so low they did not reflect the quality of her work or the values she holds.

Lastly, we dug into her niche so that she can expand beyond runners and serve any goal-oriented, ambitious, structure-loving leader out there.

After our first coaching session this year, I had goosebumps because Tilita’s path to six figures is so crystal clear to me. So, I can’t wait to see how her journey unfolds this year, and excited to watch it right along with you.

Connect with me:Instagram: @dallastravers
Facebook: http: www.coachesonamission.com
Free Training: www.watchthecoachclass.com

Connect with Tilita:
Instagram: @iamtilita
Facebook: https://www.facebook.com/groups/TheRunnersLockerRoom

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My guest is Sonia Chavez who is on a mission to help Rebel Leaders and emerging talent create much-needed disruption in the corporate space and society at large. \n\nSonia’s North Star has always been to give back to at-risk youth and emerging communities through accessible coaching and workshops and bring diversity, equity, inclusion and justice into businesses as an experience. \n\nWith such a big mission, Sonia knows it’s time to become more vocal by sharing her message consistently online. \n\nYet, she also understands that her stance on Radical Love isn’t something everybody feels ready for, especially many of the progressive people in her life. \n\nSo, we created a game to help Sonia lean into her own mischievous qualities to lean fully into her mission. Even if it invites dissent and disagreement.\n\nI was so inspired by Sonia’s openness to the coaching process in this episode and even a little surprised about where the conversation took us.

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Let's talk about discovery sessions, shall we? Whether you call them sales call, enrollment conversations, sample sessions, or a quick chat, these intro conversations with prospective clients can feel dicey.

We love coaching… but selling? Not so much.

My guest is Kate Farrall, a brilliant coach who helps motivated artists earn more money from their work. You see Kate’s clients have talent and creativity to spare, but what they lack is a structure and authentic approach to connect and engage with the people who can show work and invest in their art.

That’s what Kate helps them do. Her work allows artists to get the recognition they deserve and make money doing the creative work they love.

What I love about my session with Kate is that she’s coming up against many of the same fears and obstacles her clients face when it comes to selling her services.

From rigid coaching packages, under-charging, and inconsistent follow-through, Kate and I solve the problems that block most coaches from discovery sessions that convert and actually feel fun.

Connect with me:
Instagram: http: @dallastravers
Facebook: http: www.coachesonamission.com
Free Training: www.watchthecoachclass.com

Connect with Kate:
Instagram: @katefarrallcoaching
Website: katefarallcoaching.com

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My guest today is Marisa Corcoran who just might be the most clever person I know. Not only is Marisa a talented copywriter and teacher, but she also has this unique and special approach to storytelling that simplifies the process while drawing out your natural voice and creativity.

In this episode, Marisa coaches me through her Story Strip Down process to help me be less of a stiff professor in my copy and more… well… me.

If you want to discover what to say and how to say it so you can magnetically attract your dream clients, you need Marisa Corcoran in your corner...

In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message inside her 9-month mastermind, The Copy Confidence Society.

This week, Marisa will also host the Copy Chat, a free masterclass series that brings together 10 of the savviest copywriters, business coaches, and online strategists around.

You can actually sign up for the Copy Chat this week at www.thecopychat.com.

Grab a pen and a fresh pad of paper because Marisa is about to teach us all how to tell better stories to attract clients, make money, and even create a massive online movement.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free at www.watchthecoachclass.com.

Be sure to join Marisa's free online masterclass at www.thecopychat.com. Or hit her up on Instagram: @mtoni.

Connect with me on social:
Instagram: http://www.instagram.com/dallastravers
Facebook: http://www.coachesonamission.com

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My guest this week is Bret Shuford who’s been a working Broadway actor for over a decade. Up until recently, Bret’s niche has been broadway-centric.

As you’ll hear in the episode, Bret is not totally inspired by Broadway any longer. The culture can feel destructive, the decision makers less inclusive…

Yet, it’s been really hard for Bret to transition away from the niche he’s really known for. He came into the episode with a deep desire to clarify who exactly he should serve. If it’s not Broadway, then what is it exactly.

What Bret and I uncovered is a myth most coaches buy into. And that’s the idea that your niche must focus on your ideal client’s occupation, interests, or goals.

But that’s not the only way to niche down. You can draw in the perfect clients when you let your unique process be your niche.

And one thing Bret is so super skilled at is developing an irresistible personal brand.

So in this episode we explore what his business could look like if he let the thing he’s really good at lead the way. It’s a very inspiring conversation that’s sure to bring you a fresh way to think about your own niche.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out. If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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You know… not every coach wants to run their own empire. Sure, a lot of us wouldn’t dream of not doing this work full time and taking it as far as we can possibly go. But others prefer to let their business take up just a small corner of their busy and full lives.

That’s the case for my guest, Nicole Tschierske. Nicole has a full time job that she loves. So, while she also love coaching, she wants to keep her practice relatively small.

Today, she and I will craft a 12 month plan with a laser focus because Nicole doesn’t have a ton of extra time to devote to her business and she wants to make sure that everything she focuses on packs the biggest punch with the least amount of effort.

Whether you want a tiny but mighty coaching business or you’re shooting for the stars this year, today’s episode will help you think about the year ahead and make important choices about which actions you’ll take on and why.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

If you loved this episode, please leave an honest review. Your review helps boost the show and gives more coaches a chance to listen in. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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As coaches, we’ve all had those moments where we’ve held ourselves back. Whether it’s fear, perfectionism, distraction, or overwhelm… as humans walking the planet, we’ve all been there.

It’s painful, especially when we know we’re doing it, yet we just can’t seem to break free from our sabotaging behaviors.

It’s Dallas Travers here and today’s Six Figure Coach Podcast episode is one of my favorites because we tackle self-sabotage head on.

My guest is Randi Corlin Roberts who left her extremely successful corporate career to become a coach. Randi has a massively successful track record, yet lately she’s held herself back from putting her coaching business out there. Yes, she’s got private clients, but Randi wants more…

A big mailing list. An active online community. Successful courses that make an impact.

This week, we explore what’s holding Randi back and come up with a crystal clear plan to overcome the natural discomfort and sabotage that occur when any of us tries something new.

It’s not a laundry list of actions to take, but instead a new way to see yourself.

Randi shows up ready to do this work, so I know you’ll get a ton out of the episode.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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If you ever feel weird about selling to your list get ready because my guest this week is Jenna Doolittle.

Jenna is a career coach for actors and when the industry shut down overnight as much of the world went into quarantine, Jenna wanted a way to truly help the acting community access as many high-value free resources, classes and events online as they could.

So, she began curating a daily digest of the best resources for actors. Over time, Jenna’s newsletter evolved to a weekly digest that brings in a bit of ad revenue.

But Jenna needed a better way to monetize her newsletter without losing the original intention, essence or value of it.

In a private session together, Jenna and I came up with a pretty clever way to monetize her newsletter with Patreon. Which left Jenna with two questions.

How can I keep attracting subscribers to my newsletter?
Once someone subscribes, how can she convert them into loyal Patreon members?

That’s what we dig into during today’s episode. It’s a juicy one and I'm excited to share it with you.

Also, Jenna and I completely dorked out with matching outfits for the episode. You can see proof of our dorkiness here: https://bit.ly/2KG1JM6

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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Well, we did it! We made it through 2020, the world’s longest year in recorded history. As the year unfolds, I wanted to help you plan your goals for 2021. But what you’ll hear during this episode is that just setting goals is not enough.

You’ll see what I mean inside the episode which is inspired by a training I gave my Six Figure Coach club members at our autumn retreat. With that, let’s make big plans for next year, shall we?

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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Kimberly Miguel Mullen is back in this week’s episode of the Six figure Coach Podcast.

Back in episode 17, Kimberly Miguel Mullen shared her inspiring Six Figure Journey with us.

Today, we get to clarify her next level offering. But we had to be very intentional. If you recall from her last episode, one of Kimberly’s biggest lessons was the importance of simplifying.

So, the last thing I wanted us to do was create another offering that stole back the freedom and time she worked so hard to create for herself this last year.

We do come up with an awesome next level offering, but it took some work because Kimberly fell into the same mistake a lot of coaches do… assuming that the only way to add value is to give more content, more time, more stuff. Sometimes, the extra stuff isn’t actually valuable. It’s just more stuff. You’ll see what I mean inside the episode. So, with that.. Here’s Kimberly.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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A year ago, Lauren - like so many coaches - was burning the candle at both ends and straight up the middle while she was at it.

She had a bustling social media marketing service that required a lot of Lauren’s time and energy. In fact, when she joined the Six Figure Coach Club, Lauren had zero clue how on earth she’d be able to generate more revenue without working more hours.

But, she trusted herself and trusted the process to expand her team, increase her revenue by nearly 30% and get her life back.

If you relate at all to what feels like a never ending cycle of the entrepreneur hustle, Lauren’s story is a must listen because she describes the freedom that comes with trust, accountability and the right plan.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, you can accomplish your revenue goals without burning out.

Connect with me on social: Instagram: http://www.instagram.com/dallastravers Facebook: http://www.coachesonamission.com

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Welcome to a very special episode of the Six Figure Coach Podcast. I’m excited to introduce my guest today because I’ve watched her go from an overwhelmed coach with a dream of a simpler life to a grounded leader with a business that makes a difference and brings in consistent recurring revenue.

Kimberly Miguel Mullen is a dance ethnologist who has been a member of the Six Figure Coach Club for a little over two years. She created the first ever Afro Caribe Online Dance studio which shares the power of dance cultures with the world so she can give back to these same cultures that have given her so much.

Now, Kimberly went through some growing pains over the last couple of years and she shares them with us inside what’s sure to be an inspiring episode for you.

Be sure to also check out www.kmmdancestudio.com because Kimberly will host an extraordinary online challenge for anyone who wants to get their groove on, Afro-Caribe Style.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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My guest today is Jake Kelfer who is a genius at networking. In fact, the way he reached out to me to pitch himself as a guest for this show was so impressive and personalized that I said to myself, “this guy knows what he’s talking about. I’ve got to bring him on the show.”

Let me share a little about Jake’s background… he’s a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping them create incredibly impactful and profitable businesses.

Jake is the bestselling author of Elevate Beyond and Elevate Your Network, and the founder of the Professional Basketball Combine which has helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality.

He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets.

In this episode, Jake helps me overcome my shyness about making the first move with joint venture partners or possible collaborators. Then, he walks me through a super simple way to track my outreach so none of my efforts go to waste.

If you want to feel empowered to find more collaboration partners, you’ll love Jake’s process. Take a listen.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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Welcome back to part two of my mini series with Malika Williams. Last week, Malika and I created a vision for what she wants next in her business and when we took a good, hard look at her numbers, she realized that she’s a lot closer to that vision than she thought.

From there, we talked about the two phases coaches flow in and out of in their businesses.

Phase one is expansion. Phase two is containment. As coaches, we need both and Malika realized that right now, she’s in a containment phase.

Which begs the question, if you’re not growing your business, what ARE you doing?

The answer is that the containment phase is the essential period to focus on foundations so you can actually grow again when you’re ready.

Malika and I tuned into the foundations of her business and realized it’s time for her to hire an assistant. So, that’s what we got to work on in this week’s episode.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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Today is the first of a two part series we’ll roll out this week and next. My guest is Malika Williams from the Center for Women’s Voice. Malika took the leap earlier this year to focus on her coaching business full time. And she came into our session feeling some pressure to grow, hustle, and keep up with what she sees other coaches doing online.

But when we got down to Malika’s values and her personal vision for her business, we realized that she doesn’t want to grow right now. She wants ease and flow in her business.

The insights we both had during this conversation were golden, so if you ever find yourself making business decisions from a place of “should” or fear, this episode is a must-listen.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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Today’s episode will help you get out of the overwhelm that comes with working on your own - just you and your laptop every darn day.

My guest is Sarah Gaboury who has an awesome problem. You see, Sarah’s business has grown a lot lately and she is completely overwhelmed by all the work to do to serve her clients.

In fact, Sarah feels so busy, that the thought of hiring and training an assistant is just too much.

Yet, she understands that in order to sustain her business - let alone continue to grow - she simply must hire help.

Today, we dive into a simple process to help Sarah get crystal clear about the tasks she wants to delegate and the qualities her new assistant must have in order to excel at the job.

If you feel like you work 24/7, yet you don’t feel ready to hire help. This episode is a must.

Inside the episode, we talk about my process for hiring. You can get the guide here --> https://bit.ly/2WBnOO1

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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This episode is a little different. I’m going to take you inside a recent Six Figure Coach Club coaching call where I help Melissa Costello take a massive leap to let go of her current six figure coaching business and follow her heart with a brand new area of focus.

After our session, I asked Melissa if I could share the recording with you because the transformation that happens for her is so inspiring.

If you feel called to make a change but fear has held you back, you’re going to love every minute of this episode. And be sure to check out Melissa's new business venture by joining her free Facebook group at https://bit.ly/337eTXS

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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In today’s episode, I help Morgan Balavage design a new course that delivers a ton of value without overwhelming her students. As coaches, we WANT to give our clients and students everything we’ve got. And that desire to serve sometimes creates roadblocks for your clients.

Overdelivering is often more harmful than under-delivering because your #1 responsibility with any course your deliver is to help you students feel successful so they stick with the program and actually see results.

And, sometimes that means holding back on your course content.

Morgan and I dig into this concept inside the episode and the end result is a pretty valuable course that delivers on it’s promise, sets her students up to feel capable and take action, plus it leans perfectly into a bigger offering Morgan wants to enroll students in after they complete the first course.

If you have a new program or course on the horizon and really want to set your students up to feel confident, stay focused and see results, this episode is a must listen.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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I’ve invited Jenny Cornbleet and Mark Futterman from Boldly Original to coach me through a complicated and honestly toxic relationship I seem to have with time.

I love sharing these episodes with you because one goal I have with this show is to practice authenticity and transparency.

So, yes, we go pretty deep in this episode and yes, I even cry a bit.

But first, a bit about Jenny and Mark...

They help you uncover your deepest inner purpose so you can start doing what matters most. Jenny and Mark believe most of us look for meaning in the wrong place, asking, “What can I do that would bring me purpose?” That’s an outside-in way to search for meaning, and it often leads to spending your whole life looking for something to give you lasting purpose, but never quite finding it.

Jenny and Mark approach purpose from-the-inside-out, helping you turn your work and life into an authentic expression of who you are and what you’re most passionate about.

They have created a unique way to uncover the deepest meaning that’s already inside of you, wanting to be expressed. They call this inner meaning your Boldly Original Proposition or BOP, and it’s the thing your life has perfectly prepared you to help teach, heal, or express in the world.

Whether you have a business, a creative calling, or a cause, they can help you break through self-doubt and feeling stuck and move into a lot more meaning and fulfilment.

Be sure to check out their free class Your Hidden Purpose which is all about the 3 big myths that keep you from doing what matters most and the life you’re meant to have. Just go to www.yourhiddenpurpose.com.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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Today’s episode is sure to inspire you if you’ve ever wondered how you can successfully launch your next program.

My guest, DaJuan Johnson is about to have his first ever six figure year because he designed an amazing course and launched it like a rock star.

DaJuan and I break down the numbers of his launch and discuss where things went well and what he can improve for next time.

More importantly, we explore how this one successful launch completely changed how he relates to himself as an entrepreneur and the ripple effects of that breakthrough in his business.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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Today's episode is a juicy one because Rachel Selig comes on to get my help narrowing down her niche, which seems simple enough.

But once we got into our conversation, a few fears came up for Rachel right away. And we realized that she’s resisted niching down for two reasons.

The first is to protect herself from being judged by people from her past. If she's not niched, she can't put herself out there. If she can't put herself out there, she can't be open to criticism.

The second reason Rachel has resisted niching was her fear that she wouldn't be able to deliver on her promise to her clients. So by being vague in her marketing, she wouldn’t attract clients. If she didn’t have clients, she didn’t have to deal with disappointing them.

So Rachel and I rolled up our sleeves and we dug into these fears inside today’s episode.

That way Rachel can finally get clear about her target audience and begin to put herself out there.

If you ever fear being criticized, you will love my session with Rachel.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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If you have a program or course that you launch once or twice a year, you may wonder how you can create an evergreen funnel to enroll clients throughout the year.

Without spending a lot on ads.

Without over-promoting and overwhelming your audience

Without eating into the results you're used to from a live launch.

Jodie Bentley jumps into the hot seat and asks me to outline the first phase of creating an evergreen marketing funnel for her membership program.

There is a way to run an evergreen promotion in the background of your business and we explain it inside today's episode.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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My guest today is Katy Chen Mazzara who’s a money coach and one of the founding members inside the Six Figure Coach Club. Katy is so ready to scale her business, yet she holds herself (and her business back) because she’s afraid to be truly visible. Katy struggles to go live on Instagram and Facebook and pitching herself for podcasts feels like pulling teach.

So we dug deep right away in today's session to uncover where her fear comes from. Then, we discussed how Katy can be with her fear instead of assuming the only way to overcome it is by taking on a false, positive mental attitude.

This is one of my favorite episodes so far and it’s for you if you're a coach and you see how your own fears of being visible hold you back as well.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social: Instagram: http://www.instagram.com/dallastravers Facebook: http://www.coachesonamission.com

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Tilita Lutterloh came into today’s episode to get my help creating a new and improved lead magnet. But as soon as we dug into our hot seat session, we realized that what she really needed was a marketing strategy... not another lead magnet.

The strategy we created leverages actions Tilita already takes in her business and best of all, they’re habits she can stick to for the long haul.

If you worry that your lead magnet isn't working keep listening because we’ll examine a simple organic marketing strategy to get your lead magnet in front of more eyeballs. That’s the only way you’ll really know if your lead magnet actually converts after all.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:

Instagram: http://www.instagram.com/dallastravers

Facebook: http://www.coachesonamission.com

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Today’s episode is special because I get to hop into the client chair for the first time.

My guest is Tyler J McCall who is my favorite Instagram expert. He helps me get over myself and my excuses so I can become more consistent and authentic on Instagram stories.

Tyler is a business and Instagram marketing strategist for online business owners and digital entrepreneurs. He focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and community organizing. Since 2015, Tyler has taught thousands of entrepreneurs how to start, grow, and scale their online businesses. He is the founder of the Follower to Fan Society - an online Instagram marketing training program - and of the Online Business Association - the first and only professional association for online business owners and digital entrepreneurs. Tyler is based in Asheville, North Carolina where he lives with his husband Eric. When he’s not coaching or teaching, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories.

Be sure to check out Tyler’s free class where you’ll learn how to sell more programs, products, and services on Instagram® (without obsessing over your follower count or posting every day)

You can watch the class for free at tylerjmcall.com/free.

And if you like what you hear, please be sure to rate, review and share this show with the coaches in your life.

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65% of the coaches who join the Six Figure Coach Club tell me that they want to build their list because they're ready to scale beyond just offering 1:1 coaching.

That's why I invited Brian Patacca to the show today. I had the privilege of mentoring Brian inside our 6FCC Accelerator program over the last 12 months. During that time, he created and launched 2 online courses plus a membership program. He more than doubled his revenue and even had a six figure launch this year.

One core reason behind Brian's success came down to his list building strategy. In just 90 days, Brian added more than 3000 new subscribers to his list without spending any money on ads.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:
Instagram: http://www.instagram.com/dallastravers
Facebook: http://www.coachesonamission.com

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In today’s episode, you’ll hear me coach Carly Clark Zimmer whose private client roster is full. Now, Carly wants to scale with a group coaching program. But she came into the episode believing that a group program can’t ever help clients get the same results as private coaching.

Which makes it pretty hard to go all in with a group program now, doesn’t it?

So I help Carly shift her mindset plus create a structure for her group program that sets expectations and keeps students engaged by mimicking what she already does so well in her onboarding process for private clients.

If you ever worry that your group programs can’t deliver the same results as private coaching, you’ll love hearing Carly’s breakthrough.

Want to learn more? If you're a coach and your goal is six figures this year, come watch The Coach Class for free. That way, so you can accomplish your revenue goals without burning out.

Connect with me on social:
Instagram: http://www.instagram.com/dallastravers
Facebook: http://www.coachesonamission.com

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Welcome to the first episode of the Six Figure Coach Podcast. Today, we kick the podcast off by getting to know each other a bit.

I'll share my intentions for the show, a little bit about my background, and the three biggest lessons of learned on my own six figure journey.

Coaches on a Mission: Recent Episodes

Dallas Travers