Marketing With Tim: Recent Episodes
Tim Burt
Tim Burt has more than 30,000 commercials to his name, which have sold over $500 million globally. After spending 25 years in radio (CBS), where he was responsible for millions of dollars of ads each year, Tim is now a highly sought-after marketing and branding expert.
Tim has worked with Fortune 500 companies (Burger King, South African Airways, Toyota, and others), and countless small businesses around the world.
He still produces over 300 ads per year, and is a 3-time international award-winning author, public speaker, and marketing coach.
Tim's sites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
What's Your Black Friday Offer?
It is estimated that 9.8 billion dollars will be spent on Black Friday in the United States in 2023. The question is not whether people are going to spend money on Black Friday, the question is how much of that are they going to spend with you. My name's Tim Burtt, welcome to Marketing with Tim. And I have been conducting Black Friday research and promotions for many, many years, and Black Friday as we know it is forever fractured, hopelessly broken, irreparably harmed. Why? Well, you can thank the internet for basically diluting Black Friday to the point that it's, yeah, it's still a thing, it's still a day, but when you have companies really in mid-October saying, oh, it's early Black Friday, it really does lose some of its luster. If you're over the age of, let's say, 30, do you recall maybe camping out at a big box retailer for an insanely low price on a TV or a toaster or something like that? And then, of course, once the doors did open and people rushed in and you found out there was limited quantity, well, you just had to be one of the first to get in. If you didn't, well, maybe next year. Or what about the people that would get into a fracas, basically a fight, it looked like a bunch of wolves jumping on a carcass in the wild when some poor minimum wage schlub working at a big box retailer unveiled the, you know, pulled off the cellophane wrap of the pallet with the microwaves or the video game systems, the TVs or whatever it might be. I kind of enjoyed those days, to be honest with you, but look, they still exist, they're still a thing, but they have really gone down in numbers. Now it's more of who's offering what, when, and on what website. So numerous retailers are doing Black Friday deals, really starting in mid-October, they call them Early Access Black Friday. And really, Black Friday is not even a thing. I got an email the other day from a retailer that was doing a thing on, they called it Black Tuesday. Whatever. Okay, that's fine. We know that there are going to be insane deals in October, November, every year now. The question again is how much of this money is going to be spent with you. If you've never done a Black Friday deal in your life and you own a business, you are missing out on a huge opportunity. Let me tell you something else. If you don't offer something on Black Friday, your audience, your current audience, the people that you have spent time, effort, and energy and money to get on your email list or to become customers, to convert from cold traffic, they will actually look down on you. And here's why.
People in, really starting around Halloween, all the way through the end of the year, which I call Q5, not Q4, I call it Q5. We have programmed these people, we have programmed the general public to become zombies. They think differently. They act differently. They behave differently. They shop differently. And this is why I say, if you don't offer them something, they will look down on you because their prevailing thought in their mind when they're shopping is, where's my deal? How come you aren't offering me something? That's not a very good place to be. So you have to make some sort of an offer on Black Friday at a minimum. Now, this can go all the way through the end of the year if you play your cards right. But you have to make, you have to at least show them up front that you are going to do something for them on Black Friday. And the best offer always wins when it comes to Black Friday.
The best offer always wins. Why? Because there are too many options for people to buy stuff from places online right now, 24-7, anywhere in the world. So you have to give them a reason to shop with you. Again, don't you want a slice of that $9.8 billion pie? I would think that you do. If you have never done anything on Black Friday and you want to start, you need to do something with, basically, you got to do something very quickly. It's October, I'm sorry, November 12th, 2023 when I'm recording this. You have to get started. Here's the good news. It's not too late, but you have to get started.
If you want to do something for Black Friday, I have put together something for you and it's called the Black Friday blueprint and you can download. I have a calendar for you. I have a cheat sheet of headlines. I show you how to create your offers. It's five videos. Each video is no longer than five minutes and I'm doing a Black Friday special on my Black Friday blueprint. It's an early access Black Friday special for the Black Friday blueprint and it's only $20 and you can get it right now. If you go to https://www.marketingwithtim.com/BlackFriday, that's https://www.marketingwithtim.com/BlackFriday.
Marketingwithtim.com/BlackFriday. $9.8 billion pie is going to be spent on that Friday. Go get some. Get some of that money. Give your audience what they want. They want you to do something on Black Friday, so give it to them. I hope to see you in the Black Friday blueprint. Thanks so much for listening. My name's Tim Burt. We'll see you next time.
More marketing resources from Tim Burt:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.TheQRMarket.com https://www.Cybermall.tv
blackfriday #marketing #smallbusiness
Episode 40: Using AI tools to help small businesses get more done.
Tim Burt interviews Catherine B Roy, a fomer computer programmer and now international business coach about how businesses can use AI tools to get more done, and do things they never thought possible.
Catherine B Roy (CatherineBRoy.com) is an internationally recognized business and personal growth coach, bestselling author, podcaster, and keynote speaker with the mission to help you do what you love, empowered by your own freedom.Catherine specializes in helping Coaches, Consultants, Business Owners, Entrepreneurs, and Companies to grow their businesses online.Catherine enjoys the distinction of being an official Forbes Coaches Council member, MENSA member (IQ>156), also officially certificated by the Goldman Sachs 10 000 Women Program, and has received many thought leadership awards, 4 years in a row.
More marketing resources from Tim Burt:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.TheQRMarket.com https://www.Cybermall.tv
https://www.FreeGiftFromTim.com
Will the Super Bowl one day be considered a "podcast?" What about other live sporting events and award shows?
On this International Podcast Day 2022, I ask a simple question: What is a podcast?
From its (somewhat confusing) beginnings with Steve Jobs, to folks having podcasting empires, the term "podcast" itself has morphed into something that has become somewhat muddy.
In this episode, you'll hear:
- What my definition of a "podcast" is (in a rapidly changing media landscape)
- If you have a podcast, why aren't more people listening (or watching) and what you can do about it
- What I believe the future of podcasting really is going to be
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.TheQRMarket.com
https://www.MarketingWithTim.com
https://www.FreeGiftFromTim.com
Starting e-commerce in 1995, Ken Burke (www.KenBurke.com) and his company "Market Live" had retailers such as Disney, Warner Brothers, Armani, Party City, and many others using his software. His clients were doing 2 billion dollars in sales per year.
Now, Ken has sold his company and is focusing on e-learning for businesses. E-learning can be used to teach your customers and leads to do things themselves, or educate them about how your business can help them.
Chapters:
00:46 – Dealing with daily challenges as an entrepreneur (at any level)
01:49 – Ken’s impressive e-com background
05:47 – Advice from Ken: Be aware!
09:38 – How Ken identifies where “funnel” problems occur
13:31 – Does your product or service pass this test?
16:20 – E-Learning’s evolution
17:00 – E-Learning trends
23:40 – Businesses using e-learning today
26:10 - How entrepreneurs can use E-Learning
31:24 – Advice from Ken: Giving before receiving
32:10 – The future of E-Learning (including the Metaverse)
41:37 – The importance of messaging
46:00 – Advice from Ken: Listen to signals
52:00 – Ken’s book “Prosper” and contact info
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.FreeGiftFromTim.com
Cold Calling doesn't have to suck. In this episode, Nicole Attias shares secrets to getting past the gatekeepers, and tells us why even entrepreneurs should be utilizing cold-calling to generate sales.
Hint: it's all a numbers game.
Nicole Attias has over 15 years of extensive B2B Cold Calling experience. Her skills include prospecting and presentation-skills facilitation and training. Nicole delivers customized webinars, group and individualized coaching programs to help you or your team, get in the door. Nicole represents different industry sectors including recruiting, office design and furniture, corporate training, cybersecurity and more.
She has been interviewed on CHCH TV, CP24, and her articles have been published in Toronto Sun, Metro News, Canadian Consulting Engineer, Canadian Business Franchise, and other publications.
Nicole has her Honors BA in Psychology from York University and, her Leadership Certificate from Seneca College. She also obtained her CTM (Public Speaking Certificate) from Toastmasters International.
Nicole's website: Prospect2Win.com
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.TheQRMarket.com
https://www.FreeGiftFromTim.com
With supply chain breakdowns only getting worse, that's going to be a major issue as we get closer to Christmas 2021.
WHAT can you do RIGHT NOW to avoid December 25th headaches, and sleep better when Santa comes down the chimney?
OFFER THIS ONE THING...but you have to do it right.
This very short podcast could help save your sanity this year.
If you own a business, offering this one thing - and letting your audience know about it (CRITICAL!) could help you avoid headaches this "holiday" season.
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.FreeGiftFromTim.com
You ever heard that phrase check your ego at the door? Arrogance can and will destroy your business one way or the other, and I'm about to prove it to you.
This is another marketing with Tim podcast. My name is Tim Burt.
If you have kids, you’ve probably experienced this phenomenon. This stock market tale which I’m about to tell you is no different than you trying to score the hottest Christmas toy for your kid. When the stores are sold out of that toy, what do you do? You find someone who has one, and then pay them an extremely overinflated price to get it.
If you've been paying attention at all to the stock market over the last week, you've probably heard the incredible story of GameStop, AMC theatres, bed bath and beyond, and a few other stocks that have been decimated over the last few years.
On Wall Street there are companies called hedge funds. Their job is to basically put other businesses out of businesses by borrowing stock, selling it to an investor, and then driving the price down. These hedge funds then buy the stock back at a lower price and pocket the difference. This is known as “shorting” a stock.
Keep in mind, in a lot of cases, they are doing this with stock that they don't even own.
These hedge funds have been operating this way for so many years and made so much money, that they've practically achieved the status of being untouchable.
Over on the message board Reddit there is a sub-page called wallstreetbets. One extremely savvy user named deep expletive value discovered that one of these hedge funds named Melvin capital was shorting the position on GameStop stock. In fact, they were shorting the stock at 140% of the available supply. Meaning they were trying to sell – and short sell – at least 40% of something that didn’t exist.
How is this possible? Is it even legal? Probably not. But that's another discussion for another time.
So our friend Deep Expletive Value over on the Reddit message convinced enough people from around the world to start buying GameStop stock in a well-timed and coordinated attack on the Hedge Fund. This would drive up the price and severely damage Melvin Capital. Because they – just like you trying to get that hot toy at Christmas - would have to pay overinflated prices to buy the stock back just to cover their original short position.
Over the last week GameStop stock went from roughly $20 a share to almost 500 dollars. Adding fuel to the buying frenzy were celebrities such as Elon Musk, Mark Cuban, the rapper Ja Rule, and others. They were offering advice, and in some cases, encouraging people to buy.
This insane price spike cost the hedge funds at least 10 billion dollars – if not more – this week alone.
And the group of investors which all started on Reddit had grown from a ragtag few to thousands of people. Not just in the United States, but around the world. They wanted to get back at the Wall Street hedge funds who had a large part in the 2008 economic crash, received government bailouts, and still destroyed countless lives. This is the ultimate stick in the eye from David to Goliath.
So what would any normal rational thinking business owner do? They would probably cut their losses lick their wounds and go home. But not Melvin capital. Instead, during this incredible price surge we saw during the week, Melvin capital actually doubled down on their short position. A display of arrogance so brazen, it's almost hard to comprehend.
But it wasn't just one business that adopted this arrogant position, there were a few others. The most prominent and notable of these businesses that let their ego get out of control is the online trading platform Robin Hood.
Robin Hood is an investing app to allow the average everyday person buy stock - even at a fraction of a share. And it’s where a lot of GameStop stock was being bought.
When the price of GameStop AMC and all these other stocks skyrocketed, Robin Hood took the unprecedented step of not allowing their users to buy the stocks. At one point, you could sell GameStop, but you couldn’t buy it.
Oh, it gets worse: over half of the people using the Robin Hood app own GameStop stock.
And do you know who controls Robin Hood? Melvin capital.
It's ironic for an app named Robin Hood, which implies take from the rich and give to the poor, that all of a sudden, they took the extremely unpopular position of defending the rich hedge fund.
You can imagine the uproar on Reddit and even on traditional media outlets such as CNBC Bloomberg and Fox business. Even the Robin hood CEO bravely appeared on a few of these shows and defended the position of not allowing their users to buy GameStop stock. He claimed it was to protect the company, and the investors.
Meanwhile most of the talking head expert financial people on CNBC Bloomberg etc were saying that this coordinated attack by a bunch of millennials who had no idea what they were doing, and they were going to get hurt. That couldn't be further from the truth.
I personally have seen screenshots of people on Reddit who have lost $10 million in GameStop stock since the price jumped. and yet they were still holding $7 million of GameStop stock. Hardly the person I would call a millennial.
But what these talking heads were really doing was twofold. One - they were defending their hedge fund buddies on Wall Street, and two - they were portraying the very people whose dollars they depend on as stupid.
This is a level of arrogance in marketing and public relations I don't think any of us have ever seen.
Had Melvin capital not doubled down, took their losses and regrouped, and if Robin Hood hadn't restricted their own users from buying GameStop stock AMC and others, they could have avoided a massive public backlash.
Instead, Melvin Capital and Robin Hood chose the wrong path. They let their ego get in the way. Arrogance has killed many businesses, but hardly any more high-profile than this.
Many Robin Hood users on Reddit have said that once the dust settles from this incredible stock run, that they are closing out their Robin Hood accounts.
Which begs the question, when will this end?
that's hard to say. The vast majority of these read it users who have bought GameStop stock, AMC, bed bath and beyond and others, have said that they are not selling. In fact, they have a term for it. It’s called “diamond hands.”
And if they take a loss, they don't care. This is about principle. This is about teaching the hedge funds, who have rigged Wall Street for so long for the average consumer, a lesson that they will never forget.
So what does that mean? Just like that hot Christmas toy, the longer somebody holds onto it, the more the price increases. Therefore, if these people who own these stocks don’t sell, and the hedge funds have to settle their short contracts, they will be forced to pay an exorbitant price for stocks that were worth far less just days ago.
And that price could be just high enough to bankrupt Melvin capital, and other hedge funds.
My prediction is that Robin Hood as an investment platform is essentially done. They will be relegated to the Myspace online trading apps. As for Melvin Capital? Time will tell.
There is a silver lining to this crazy story. GameStop and AMC have raised so much money that they've been able to lower, or get out of, their corporate debt. In the end, a well-timed and well-researched plan from one savvy investor on a message board on the Internet may just save two very large American businesses.
And yet some of these talking head experts are pretending that this is a bad thing. I disagree.
in fact, one person on Reddit said he made so much money off is GameStop stock, that he went and bought 200 video game consoles from GameStop and donated them to a Children's Hospital in Dallas with his profits. The local news did a story about him. What's wrong with that?
The bottom line here: the second that you think you or your business is above or better than anybody else - especially your consumers - is the very second you will go into a tailspin from which you may not be able to recover.
Check your ego at the door.
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Could you have appeared on The Larry King Show?
As you may have heard media icon Larry King passed away this week at the age of 87. Over his 60 plus years in media, Larry spoke with thousands of guests on a wide range of topics, usually interviewing world leaders, and celebrities. And on occasion, the air quotes average Joe.
Larry King was so impactful in the world of media, that during his 25-year run at CNN, if you told someone that you were appearing on Larry King, you didn't even have to mention the word show after his name. All you had to say was I'm going to be on Larry King and that gave you massive, instant credibility.
But what was Larry King ultimately known for? Was he an expert in any one field? You could argue that his expertise was as simply as an interviewer.
One of the criticisms of Larry King was that the questions he would pose to his guests would often-times come across as oversimplified. He wasn't really the “hard hitting journalist” like you would find on a program such as 60 minutes. But that’s not the focus here.
Make no mistake: in a time I like to call “B. I.” (which stands for Before the Internet”) if you were able to get on Larry King's show, this gave you practically instant celebrity status.
That’s because millions of eyeballs were almost certainly guaranteed to be on you. In the world of cable news ratings, Larry certainly was “King.”
But the focus of Larry King’s show wasn't him, it was the guests he would have on.
The audience tuned in to hear what the guests were going to say. And there were primarily three categories of guests that would ever appear on Larry King's show.
These were 1: celebrities. In this case I'm using the term celebrities to encompass world leaders, government officials, and pop culture icons such as movie and tv stars, recording artists etc.
The second category would be experts. When a breaking news story hit and Larry wanted to talk to somebody who knew vastly more about this subject than he did they would call in an expert in the field to explain it to the public in a way that everyone could understand.
And the third category - this is where the “average joes” would gain their 15 minutes of notoriety - are eyewitnesses. The people whose lives are otherwise uneventful and rather ordinary, but just happened to be at the right place at the right time during a major world event.
The format of the talk show has been around since the 1930s. Take Jack Benny for instance. His show was originally recorded in New York for a few years, but in 1936 he decided to move the show to Los Angeles so he could have celebrities on his show. Because at that time, that's where the celebrities were.
Of course, this has changed over the years with most talk shows being recorded in New York or Los Angeles. Those shows are recorded where the celebrities are.
For many decades ordinary people would not appear on such high profile shows unless there was reason. The prevailing thought was people don't tune into these shows to hear people like them. They tune into these shows to see people that they live through vicariously.
Johnny Carson broke the mold somewhat by having normal people on his show. But David Letterman took it to a completely different level in the 1980s. I remember reading an interview with David Letterman one time and he said (and I'm paraphrasing) there is inherent entertainment value in having normal people on a show.
Why do you think David Letterman had a recurring skit on his show called stupid human tricks?
Current day shows such as Ellen, or most of the late-night talk shows, for instance, will still feature “ordinary” people…but this is usually to mock them, or use them as a subject in some “wacky” stunt to win a prize.
Make no mistake, serious chat shows are still around and they're still very prominent. Especially on cable news outlets. And you can thank Larry King for making this format known in practically every household.
But for you to gain access to these shows, you must be an expert in your field. Remember that most “normal” people that appear on these talk shows are usually the subjects of ridicule.
Odds are, you won’t ever happen to be at the right place, at the right time, with the right vantage point to give a first-hand eyewitness account of some major breaking story. You’re probably not a world leader or high-ranking government official.
Therefore, if you want to appear talk shows and as a guest on cable news outlets, you must increase your visibility as the expert in your field. And it doesn't matter what field you're in.
Television and radio stations magazines print outlets high profile podcasts they all are looking for experts.
Remember: 99% of Larry King's guests were either celebrities or experts. For the most part that still holds true today on these cable chat shows.
The big question is, in its prime, could you have appeared on Larry King? Are you enough of an expert that show producers would have called you first? If you are at “expert-level” expert , your focus should be getting more people to recognize you as the go-to source on your topic. This is what can lead to those massive media appearances.
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Kate Hancock has sold over $15 million dollars online to date - and it started with a hunch.
Her next business - a hotel venture - began on a restaurant napkin. She now owns 2 hotels.
And you'll never guess who her mentor was - and still is.
Chapters:
01:34 – Step 1: Building her empire
03:54 – Why Kate knew what to look for
04:41 – Kate got shut down. Now what?
05:48 – Time to pivot.
07:52 – Business planning on a napkin.
08:43 - The importance of hiring Virtual Assistants.
10:13 – Kate’s new IBH Media project.
11:15 – What Kate likes to give back the most.
12:12 – Who is Kate’s mentor through her incredible success?
14:22 – If Kate had to start over, what would she do?
16:28 – Kate’s one piece of advice to you.
Kate Hancock's website: www.KateHancock.com
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Does SEO make your brain hurt? John Vuong runs a very successful SEO agency in Toronto, Canada.
In this episode, John tells you three big mistakes you're probably making on your SEO, and also gives some tips on how to fix your SEO so your pages and posts will rank better on Google.
Chapters:
01:25 The journey from the Yellow Pages to SEO
04:06 What you can learn about SEO from the Yellow Pages
05:20 SEO on other search engines besides Google
07:59 Three BIG SEO mistakes you might be making
10:57 Keywords defined and simplified
12:12 Defining "Localized" SEO
14:27 SEO for images
16:40 Can you trust the info on search results?
18:20 SEO Strategies from John you can use NOW
20:04 What is "Indexing"?
22:29 Why "Multi-Channel" is important for SEO
23:41 What is the future of SEO?
25:42 What will VR/AR SEO look like?
More on John Vuong:
https://www.localseotoday.ca/
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Nathan Hirsch has sold over $30 million worth of stuff online. He didn't want to follow the "traditional" path to success through college, a pension, etc. Instead, he figured out the game of hiring virtual assistants around the world.
The weird part? Virtual assistants can be hired for many tasks. From lead generation...to running your fantasy football league (true story).
In this podcast, Nathan outlines what you should be looking for when hiring virtual assistants from around the world, and how easy it is to get started.
Chapters:
00:50 - Nathan Hirsch, the hustler and entrepreneur
06:04 - What qualities should a good virtual assistant have?
07:16 - Is it hard to find virtual assistants outside of the US who speak English fluently?
08:26 - Outside of the Philippines, what are other good countries for hiring virtual assistants?
10:02 - How soon should you hire more than one virtual assistant?
11:52 - Are virtual assistants under contract?
16:49 - What's the lowest amount you'd pay a virtual assistant?
18:00 - How many virtual assistants do you really need?
19:50 - What's Rule #1 when hiring a virtual assistant?
Nathan Hirsch's website:
https://www.OutsourceSchool.com
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Erik Huberman mocked marketing majors in college...then he became a wildly successful one himself.
Erik has appeared in high profile publications such as Forbes, Inc., and CNN. He has also worked with such brands as Verizon, Red Bull, and others.
In this podcast, we talk about Erik's views on marketing, why repeating the same message constantly works (even if you want to change it because you're bored), and how to use the same message across different platforms.
Chapters:
00:40 - How Erik got his start
07:43 - What is "predictable" marketing?
09:38 - How do you fight the urge to change your marketing message?
10:06 - Deploying your message on different digital platforms
10:54 - Why do you hire a marketing agency?
12:05 - Balancing being creative with selling in a commercial
14:03 - We discuss the Nike-Colin Kaepernick controversy
Erik Huberman's website:
https://www.ErikHuberman.com
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
marketing #podcast #timburt
Jessica Zimmerman went from making no money for 5 years in her first business, to building a 7-figure empire, all from Conway, Arkansas.
Jessica went from a struggling floral shop owner to turning her attention to the wedding industry, where she was featured in high profile publications such as Martha Stewart, etc.
Yet, she's done all this without an email app on her phone. Seriously.
Now, she's getting 2 million views per month on one (surprising) platform, and tells you how you could do it yourself. Jessica also includes a free download on her website in this episode.
Chapters:
01:38 – The fatal car crash that started it all
02:52 - 16-hour days, but no paycheck
07:31 – Jessica does not have email on her phone. Seriously.
09:51 – From no money in flowers to 7 figures in weddings
10:58 - How Jessica delegates - and you should, too
12:51 – Use Jessica’s “tortoise” strategy
15:42 – Jessica’s 2-million views social media secret weapon
20:42 – Can this work for everyone? Even men?
Get Jessica's free offer mentioned in this episode at her website:
https://www.JessicaZimmerman.com
More marketing resources from Tim:
Leave A Review & Subscribe On Apple Podcasts here: https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Bill Wooditch became the top selling salesperson at Liberty Mutual (the entire company) within TWO years. How? By using his style of qualifying prospects.
One key that Bill reveals: if you're treating people like numbers, you're already losing. Learn what Bill does to start winning at the sales game.
Bill now owns four companies, and is an author, speaker, and sales master. His book "Fail More" is available now.
Chapters:
00:50 - How Bill Wooditch qualifies prospects
03:15 - The ONE thing you can't qualify with a prospect
05:11 - The old-school trick Bill mastered
06:00 - How Bill became Liberty Mutual’s top sales pro
07:32 - What Bill loves about sales - and you should, too
09:10 - The big lie sales managers tell their sales staffs
12:10 - What you'll learn in Bill's book "Fail More"
14:32 - What is an "Intra-preneur"?
16:50 - Bill's daily advice to you
17:25 – If you’re in sales, this is your top priority
17:57 - Covid-19 got you down? Here is Bill's advice to you
20:00 - Scared to sell right now? Bill says...
24:07 - Why Bill always buys from the same people
25:47 – Check your ego…or else
Visit Bill Wooditch's website:
https://www.Wooditch.com
https://www.BillWooditch.com
More marketing resources from Tim
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
While most businesses are paralyzed by the Covid-19 Corona virus, there are those that will re-open bigger, better, and stronger than before this thing hit.
What can you and your business be doing RIGHT NOW to prepare when things start to open up?
Here are my observations and predictions regarding your marketing for your business.
(Note - this is the audio from a webinar replay.)
Chapters:
01:29 The state of the world right now
03:09 What "They" are saying & some predictions
04:21 Covid phrases to stop using right now
05:56 A bad Covid-19 Ad (real world example)
07:27 Marketing predictions after Covid-19 ends
09:57 What you can do RIGHT NOW to be positioned for success
14:22 Do not turn your sales funnel into a rabbit hole
15:39 My free gift to you
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
marketing #covid #coronavirus
Eric Rittmeyer went from being in the Marine Corps to a best-selling author, who teaches business people - and even kids - about mental and emotional toughness.
How can you use these tactics to help you and your business? Eric lays it out, and what happened when he made an unexpected national television appearance.
Chapters:
01:26 What does "The Emotional Marine" mean?
04:17 From Marine to Mental Toughness Expert
05:38 Why some smart people lack social skills
08:20 How do you teach emotional awareness and toughness?
09:42 What's in "The Emotional Marine" book?
15:12 Is "The Emotional Marine" a good kids book?
16:25 Eric's advice for you during Covid-19
18:24 Why empathy is so important
21:14 The "Un-motivational Speaker"
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Meet Carroll Bernard - the guy who was webinar training before it was cool. Now, his company Govology teaches businesses of all sizes how to train their employees properly - saving you time, money, and having them learning the same stuff all over again.
Carroll's website: https://www.Govology.com
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Fact: If you can't communicate, you can't sell.
Is your communication game in need of a tune-up? On this podcast, Keith offers some extremely valuable tips on how to help you stand out.
Keith Sbiral and his wife run a company called "Apochromatik" in Chicago, which helps push professionals forward in their selling and communication skills.
Keith's website:
https://www.Apochromatik.com
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Your business + the Gig econony + companies bidding for Government contracts = BlackDragon.Expert.
Rob Rosenberger created Black Dragon 5 years ago. It is the only "gig economy" to help larger companies bidding on government contracts in the world.
And YES - YOU and your business can be "Black Dragons." Rob explains how it works, how you get paid, and the simple application process.
Chapters:
00:34 – How Blackdragon got its name
01:34 – Blackdragon, explained
06:15 - What is Blackdragon doing right now to win government contracts?
08:08 - How effective will Blackdragon be at winning future contracts?
10:07 - Is Blackdragon being proactive right now?
12:07 – What skills is Blackdragon looking for?
14:54 - During the Covid-19 Pandemic, can Blackdragon predict future government spending?
16:52 - What's Blackdragon's current bidder confidence?
19:56 – Who can become a Blackdragon?
21:09 - Is prior government experience necessary?
25:40 - Not every project is the same...
26:20 – What’s the hot sector right now?
28:35 - Why should you consider joining Blackdragon?
Rob's website:
https://www.BlackDragon.expert
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
He suspends himself from a helicopter, locked in a box, with only a minute to escape. And that's just one of his shows. He's like a modern day Houdini.
Canadian self-described "escapologist" Danny Zzzz has performed thousands of shows around the world, having appeared on "Italy's Got Talent" and other high-profile performances.
Danny talks about promoting entertainment events during Covid-19 pandemic, and more.
Chapters:
0:49 - How Danny Zzzz got his start
4:33 - When Danny discovered his hidden talent
5:24 - How he got over 600 people to his show as a newbie
6:07 - Danny's first magic trick
6:42 - Let's get crazy!
10:28 - The same show for 7 years?
14:13 - Marketing during the Covid-19 pandemic
16:16 - The accident...and a new chapter
22:29 - What does Danny's wife think of his career choice?
24:33 - Danny's "Italy's Got Talent" near-death encounter
29:40 - Lessons from Danny to you for your business marketiing
More about Danny Zzzz:
https://www.Dannyzzzz.com
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
With Corona Virus (Covid-19) seemingly grinding most of the planet to a halt, what changes should you make to your marketing?
If you have a brick and mortar store or ship physical products to your customers, here are my suggestions on what you should be doing.
Chapters:
00:43 - How I'd Approach Corona Virus and Business
01:57 - The Biggest Mistake Any Business Can Make Right Now
02:51 - Follow What The Big Boys Are Doing
04:18 - The First Thing You Have To Do When Marketing Right Now
05:44 - Why It's Like Black Friday (just slightly different)
06:36 - Who's Going To Get Hardest Hit First
07:28 - Using Instant Communication To Ease the Mind of Your Clients
08:26 - The Immediate and Long-Term Future of Business Because of Corona Virus
09:09 - My Advice To Everyone
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
The Real Estate world is brutal when it comes to marketing. But Stacy Conkey does what's known as "remote investing." She also teaches people how to do what she does, by being relentless at promoting her mastermind course.
Like most realtors in 2008, Stacy Conkey learned the hard way when her portfolio got wiped out. But she has incorporated new marketing strategies, and her company is now bigger and better than ever before.
In this podcast, Tim Burt interviews Stacy Conkey, who resides in San Diego, California.
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
I’m going to presume that you’ve already done everything we covered in episode 17 & 18...
In this episode we're going to talk about where to place your podcast, the things you need such as an RSS feed, where to distribute your podcast, the artwork requirements, and how to label it with show notes which are very important.
We'll also talk about the various paid platforms, which one I think is easiest to use, and how to blast it out to the world.
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
How should you structure your podcast episodes? How long should your podcast be? Where should your microphone be?
Here are some easy things to remember when you're beginning out podcasting.
In this second of a three-part series, former CBS broadcaster, radio pro & podcaster Tim Burt gives you a simple and powerful show structure, where to place your microphone, and a secret you can use when recording guests.
Once you use the show outline alone, that will help you save you a lot of time and headaches after your podcast episode is recorded.
Chapter markers:
01:36 - The Critical First Step to Podcasting
03:28 - Outlining Your Podcast Show Structure
05:00 - How To Create Your Introduction
05:35 - The Overview of Your Podcast
05:59 - The Q&A Section
07:05 - The Bonus
07:53 - The Recap
08:12 - The Close
08:55 - How Long Should Your Podcast Be?
09:27 - Where To Place Your Microphone
10:19 - Software You'll Need
10:50 - The Goldilocks and The Three Bears Rule When Recording
11:55 - Tim's Suggestions on Recording Your First Podcast
13:14 - Sneaky Tip When Recording Guests
Download Audacity (referenced in this podcast);
https://www.audacityteam.org/download/
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
You want to start a podcast, but don’t know where to begin?
Should you start a podcast? The short answer is YES!
In this first of a three-part series podcast, Tim Burt tells you what equipment you’ll need (you probably already have it), and the best place to record.
Tim tells you that you 1) don’t have to do a video podcast; 2) the best place to record your podcast; and 3) what microphone and equipment you have to have.
Show webpage: https://www.marketanything.co/2020/02/20/how-to-start-your-podcast-part-1/
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes: https://podcasts.apple.com/us/podcast/how-to-market-anything/id1495561926
Tim’s websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
Dane Knighton went from speaking Afrikaans in South Africa to moving to the UK (not being able to speak English), and is now a very high-profile copywriter.
In this podcast, Dane explains how all marketing begins with your "Big Idea" and how you can "sell money at a discount."
Dane's website:
https://www.DaneKnightonBook.com
Tim Burt's websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
What makes a good Super Bowl ad? Why do most Super Bowl ads fail?
Ruscin and Zach at ESPN 99.5 grilled me about Super Bowl ads past and present.
From January 29, 2020
People went crazy for these Super Bowl commercials...but they shouldn't have. Some were funny, some were highly emotional. But they all have one thing in common: they weren't that good at selling.
In this podcast, I'll reveal my list of the Top 10 Most Overrated Super Bowl Ads from the past.
Tim Burt has been critiquing Super Bowl ads in real time since 2008. In 2014, he was on the highly-select Wall Street Journal Super Bowl Ad Panel with Sarah Michelle Gellar, Harry Hamlin, Columbus Short, and others.
Notes:
For more marketing strategies and guidance:
https://www.TimBurtMedia.com
https://www.MarketAnything.co
https://www.FreeGiftFromTim.com
https://www.SpeakerTim.com
Clarissa Burt had a wildly successful career being an Italian Supermodel for decades. What has the supermodel world taught her now that she's running her own business?
Clarissa has appeared on hundreds of fashion magazine covers, in numerous movies such as "The Never Ending Story 2", "Wish Man", and countless television appearances such as the "Miss Universe Pageant."
In this podcast, Tim Burt interviews Clarissa Burt about her modeling career, how it all started, and what she's working on now. There are many valuable lessons you can apply to your business in this podcast.
Clarissa's websites:
https://www.ClarissaBurt.com
https://www.InTheLimelightMedia.com
Tim Burt's websites:
https://www.MarketAnything.co
https://www.TimBurtMedia.com
https://www.SpeakerTim.com
Chapter listing:
00:29 - The road to becoming a supermodel
05:30 - Narrowly avoiding disaster at the Miss Universe Pageant
07:05 - What drives her (and you)
07:57 - Adapting to change in business today
08:36 - How many magazine covers has Clarissa Burt been on?
09:42 - What's Clarissa's favorite photo of her ever taken?
11:32 - What's Clarissa working on now?
13:45 - Clarissa and "The Wish Man" movie on Netflix
16:03 - Clarissa's new magazine with the Lamborghini family
17:34 - What's Clarissa's biggest challenge now that she's an entrepreneur?
19:09 - What did her supermodel career teach her about being a business owner?
21:24 - What is Clarissa's view of the modeling world today?
24:03 - (POWERFUL) Clarissa's advice to women and young girls about getting exposure today
25:35 - Clarissa's new book "The Four Pillars Of Self Esteem"
26:21 - Where "In The Limelight" is headed in the next few years
Discover Tim’s Best Strategies To Achieve Greater Success With Your Marketing In His New Book, A Kick In The Ads. Get Your Copy Of The E-Book, Audio Book, and Paperback Here: https://www.MarketAnything.co/Shop
👇 SUBSCRIBE TO TIM’S YOUTUBE CHANNELS NOW 👇
https://www.youtube.com/timburtmedia
Tim spent 25 years in broadcast radio industry in the United States, and walked away from his corporate America career in 2017. He was responsible for more than $40 million per year in advertising for two very large FM radio stations in St. Louis, Missouri.
His daily job while in radio involved writing, creating, and producing commercials for every type of business imaginable: from multi-million-dollar homes, to ice cream, to furniture…and everything in between.
Tim started his own company, Tim Burt Media, in 1999. He has written commercials for such Fortune 50 companies such as Burger King (Antigua), Toyota, South African Airways, Graybar, and many others.
In 2016, Tim was approached by a political party in Ghana to help with their election campaign. The commercials that Tim wrote helped them double their vote total in only their second election, finishing third overall.
★☆★ CONNECT WITH TIM ON SOCIAL MEDIA ★☆★
https://www.Facebook.com/timburtmedia
https://www.Facebook.com/howtomarketanything
https://www.Facebook.com/livefromthetruck
https://www.Instagram.com/_marketanything
https://www.Instagram.com/timburtmedia
https://www.Twitter.com/timburtmedia
https://www.Twitter.com/_MarketAnything
★☆★ BONUSES FROM TIM ★☆★
https://www.FreeGiftFromTim.com
Clarissa Burt
“You’re Only as Beautiful a Your Last Good Deed” – Clarissa Burt
CLARISSA BURT
BEAUTY/LIFESTYLE/WELLNESS
MEDIA BRAND
Clarissa Burt is an award-winning actress, international media personality/producer/director, writer, author, public speaker and super model. With hundreds of television and film credits to her name, this Who’s Who of International and American Women brings over 30 years of entertainment industry experience in both International and American markets. Clarissa was recently awarded the Certificate of Global Honor by the University of Pune, India and the “Women of Excellence” Award by the Women’s Economic Forum in Los Angeles.Special Mentions: Ms. Burt’s extensive international social work garnered her two private audiences with Pope John Paul II. As a women’s advocate and a leader of social change for a new standard of living, Clarissa was instrumental as Ambassador to the United States for the Walking Africa campaign that awarded African Women the Nobel Peace Prize in 2011. Clarissa is the first American to present at the Kremlin and be on the front page of a Russian newspaper.
Currently: Clarissa is CEO/Founder of In the Limelight multi-media platform for women entrepreneurs. The In the Limelight Media mission aims to elevate the position and condition of women entrepreneurs globally both personally and professionally, providing educative, entertaining, and empowering content.
clarissa #supermodel #podcast Facebook https://www.facebook.com/ClarissaBurtOfficial
https://linkedin.com/in/clarissaburt
https://www.twitter.com/clarissaburt
https://pinterest.com/clarissaburt
https://instagram.com/clarissaburt
clarissa #podcast #supermodel
Ever have an idea for a product? Ever want to get that product sold on HSN or QVC? Original - and current - HSN host Bob Circosta will tell you what you need to do first.
We also talk about the best product ever sold on HSN; the weirdest; and the worst (which you won't believe was real).
In addition to hosting on HSN, Bob also runs boot camps to show entrepreneurs how to get their products on Home Shopping Network. He's also the author of "Life's A Pitch."
https://www.BobAndChad.com
https://www.BobCircosta.com
https://ww.MarketAnything.co
He started off in real estate, but now has a multi-billion dollar lawsuit against Facebook which could literally change the world.
Jason Fyk's business was making $300K per month in 2013 - before most people ever figured out how to make money on the platform.
Then, without warning, Facebook basically turned off his revenue. Now, he's suing.
And if you don't think this could ever happen to YOUR business, this is the one podcast you must listen to.
Jason Fyk is the author of "Social Justice" which is available now.
https://www.MarketAnything.co
Sometimes, business owners come up with a catchy name for their company...but they leave out a key part of their service. That will drive people to your competition.
This is the real-world story of a marine and auto restoration company in Belize that I helped recently.
https://www.MarketAnything.co
There are 5 things the Facebook algorithm looks for to get you more traction. What are they?
Karen Liz Albert, founder and owner of "Behind Your Curtain" will lay it all out for you - and you'll be wanting to make these changes ASAP.
https://www.BehindYourCurtain.com
https://www.MarketAnything.co
Should you write a book to help your business? Maybe...and maybe not. Speaking from personal experience, it boosted my business to new heights.
Elizabeth Lyons has written such books as "Enough," and "Holy S*** I'm Having Twins." She has authored 5 books, and is currently working on her sixth book.
Elizabeth will also talk about self-publishing your book, and how "50 Shades Of Grey" became a sensation.
https://www.ElizabethLyons.com
https://MarketAnything.co
Branding. Do you REALLY know what it is?
Blaine & Honey Parker's definition will simultaneously blow your mind, and bring you a level of clarity usually reserved for Monks on mountaintops.
In this episode, we talk about:
- What branding really is
- What company they believe does branding extremely well
- Why focus is possibly the most important thing for your brand
...and a lot more.
Blaine and Honey Parker are the founders and owners of Slow Burn Marketing, and CoupleCo, their podcast which they operate from Park City, Utah.
https://www.MarketAnything.co
Joseph Rosales' latest book, "Customer Service Is A Contact Sport" will not only teach you how to run your business more efficiently, you'll also learn very valuable lessons on setting goals - and actually achieving them.
https://www.MarketAnything.co
When sleazy marketers practically ruined texting for businesses in the early 2010's, almost everyone had given up on the platform.
Contrary to what you may believe, there are smart marketers using texting to not only increase their audience, but build up trust.
This is NOT the "text us to get a coupon" crap, either.
Jennifer Conkey will explain to you how she issues "challenges" to build - and maintain - her audience.
https://www.MarketAnything.co
While scrolling through Facebook one night, I saw a paid ad that used Facebook Live. Completely new to me.
Imagine the power you have to promote your business using this tactic on Facebook. How can you use it?
Connect with Ahmed Hawari at https://www.Ahmed360.com
Ahmed Hawari is an international award-winning author, founder of a Down syndrome charity, and now shows anyone how they can become a millionaire in 7 years or less with his "Real Estate 1% Rule."
Celebrating his 40th anniversary living in the US from Palestine, Ahmed Hawari discusses how he built his empire in real estate, and how you can too.
In this interview, Ahmed also talks about his "why", how his charity was born, and gives you THREE sound strategies that every entrepreneur and marketer must employ for success.
One more thing...Ahmed has never lost a DIME in a real estate transaction.
Ahmed also offers a very special deal just for watching this video that could put you on the road for real estate success...should you want to.
In the interest of full disclosure, I do not receive any compensation for promoting Ahmed's products or course.
timburt #marketing #realestate
For more about Lori McNeil, visit https://www.LoriMcNeil.com
Get Lori's free download at https://www.MediaSecrets.net
Lori McNeil is a serial entrepreneur, having received her first business loan at age 11 to start a hot dog stand.
Lori now helps entrepreneurs get faster results through media appearances on radio, television, print, and virtually all other outlets.
In this interview with Tim Burt, Lori discusses:
5:58 - Why is media important?
9:20 - What to do if you have zero media experience
11:08 - The TRUE horror story that happened when someone wasn't ready for their "big break"
13:48 - The biggest mistakes being made right now
16:48 - How to start crafting the perfect pitch and get past the gatekeepers
21:44 - The biggest misconceptions about media
23:22 - Why speaking from the stage is completely different than speaking on radio, television, podcasts, etc.
For more about Tim Burt, visit https://www.MarketAnything.co
After spending 5 years in prison, Zachary J. Babcock was practically unemployable. After landing a few jobs, he quickly found out being a convicted felon isn't something that employers look for.
Having to support his family, he turned to the world of podcasting.
Zachary's podcast "Underdog Empowerment" has become a beacon for entrepreneurs around the world. He has interviewed such business heavyweights as Grant Cardone, and others.