Vegan Visibility: Recent Episodes
Kathleen Gage
Vegan Visibility Podcast shines the spotlight on ethical, sustainable & cruelty free lifestyles and businesses. Only those who are 100% animal and dairy free in their food consumption are invited on the show. Hear from entrepreneurs, authors, consultants, visionaries and others who are fully aware they are here to make a difference.
The show features experts who are themselves vegan and have strategies to help you grow your business, increase your market reach, gain visibility for your speaking, books and products and overall, enrich the vegan and vegan business lifestyles through effective marketing.
In this episode of the Vegan Visibility Podcast, Dr. Lisa Kemmerer, an animal activist, philosopher, and author, engages in a thought-provoking conversation about her book "Amore and Vegan Ethics." As a retired philosophy professor, Lisa shares insights into her acronym "AMORE," which encapsulates the core moral reasons for adopting a plant-based lifestyle.
She starts with "A" for animal suffering, delving into the ethical considerations surrounding the treatment of animals in various industries, with a focus on dairy farming. Moving on to "M" for medical, Lisa explores the health benefits of a plant-based diet, emphasizing its positive impact on preventing diseases like cancer and heart-related issues.
The discussion then turns to "O" for oppression, where Lisa highlights the interconnectedness of social justice issues with veganism, addressing aspects such as world hunger, workforce conditions in animal agriculture, and the environmental impact.
The "R" in AMORE takes us into the realm of religion, where Lisa unpacks how different religious traditions, including Christianity, Judaism, and Eastern religions, align with or challenge the principles of veganism. She emphasizes the importance of understanding and addressing the religious perspectives of individuals to foster meaningful conversations.
Finally, Lisa covers "E" for the environment, breaking down the environmental consequences of animal agriculture, including soil degradation, deforestation, climate change, water pollution, and fresh water reduction.
Throughout the conversation, Lisa provides valuable insights for activists, encouraging a thoughtful and considerate approach to advocacy. She shares personal experiences, recommends strategic conversations based on individual beliefs, and stresses the significance of education in creating awareness about the moral reasons behind adopting a plant-based lifestyle.
In the picturesque town of Whistler, British Columbia, a heartwarming tale of community, passion, and resilience unfolds. Meet Natasha and Ed Tatton, the dynamic duo behind Ed's BReD, a thriving vegan/plant-based bakery that has captured the hearts and taste buds of locals and visitors alike. Their story is one of humble beginnings, the power of community, and the spirit of innovation.
It all began with a simple gesture of kindness. Natasha, a yoga enthusiast, started gifting loaves of sourdough bread to Tina, the owner of a local yoga studio, in exchange for yoga classes.
Word of mouth quickly spread, and soon, the demand for their delectable sourdough bread soared. Fueled by the support of their tight-knit community, Natasha and Ed decided to turn their passion into a business.
In March 2019, BReD officially opened its doors, marking the beginning of a journey filled with challenges and triumphs.
Little did they know, their resolve would be tested by an unexpected turn of events - the COVID-19 pandemic. With lockdowns in effect, their bakery faced an uncertain future.
However, Natasha and Ed's resilience shone through. In the face of adversity, they swiftly pivoted their business model, launching an online store and offering a diverse range of products, including their renowned hummus and olives.
Their innovative approach and unwavering commitment to their community did not go unnoticed. Media outlets, including Forbes, featured their inspiring story, catapulting them into the spotlight. Their popularity continued to soar, leading to accolades such as the Small Business BC Award and a coveted book deal with Penguin Random House.
Their book, a delightful compilation of sourdough and vegan baking recipes, is a testament to their culinary expertise and creativity.
In this episode of the Vegan Visibility Podcast, I am talking with Zoe Weil, co-founder and president of the Institute for Humane Education (IHE). In this enlightening conversation, we delve deep into the transformative power of humane education and solutionary thinking.
One central theme we explored was the incredible evolution of humane education since the late '80s. Zoe's journey began with a simple summer job teaching middle school students about animal issues, which turned out to be a pivotal moment in her life. It was during this experience that she witnessed the profound impact of education on young minds.
One standout student, in particular, learned about the harsh realities of animal testing and, driven by sheer determination, handwrote leaflets to raise awareness. Instead of distributing them to classmates, he took them to the streets of Philadelphia, becoming an overnight activist. This moment marked the beginning of Zoe's realization of the profound capacity of education to inspire action and create change.
This epiphany led Zoe to become a humane educator, dedicated to teaching about the interconnected issues of human rights, animal protection, and environmental sustainability. Through her journey, she founded the Institute for Humane Education, where they empower others to become humane educators and integrate humane education into school curricula.
Today, Zoe's programs and initiatives reach students worldwide, empowering them to be solutionaries who can address the most pressing global challenges. It's a journey brimming with hope and determination, recognizing the potential of young people to drive meaningful change in the world.
In our podcast episode, we discuss the progress and challenges in animal welfare since the '80s, the pivotal role of education in shaping a brighter future, and how individuals can contribute to creating more compassionate and sustainable systems.
I wholeheartedly invite you to embark on this enlightening journey of discovery and action. Listen to the full episode here: www.veganvisibility.com/265-Zoe-Weil
Together, let's be the change the world desperately needs. #HumaneEducation #SolutionaryThinking #BeTheChange #VeganVisibilityPodcast
Laura Katleman, Founder of Bhur Foods, shares her journey from being a vegetarian for many years to becoming a vegan. She describes how her eating habits evolved over time, starting from giving up beef, then chicken, seafood, and finally all animal products.
The Catalyst for Going Vegan
Laura’s transition to veganism wasn't a conscious decision but rather an evolution. As she became more health-conscious and her health practitioners advised her against consuming dairy, eggs, and other animal products, she naturally phased them out of her diet.
Embracing the Vegan Identity
Laura doesn’t strongly identify with the “vegan” label. She believes that being vegan works well for her body and her spiritual practice, making her feel lighter and more at ease, but avoids labels. For her, veganism is more of a personal journey than an identity she loudly proclaims.
Filling the Gap with Vegan Sweets
Laura noticed a lack of healthy vegan sweets in the market, which inspired her to start her company, Bhu Foods. She wanted to offer people transitioning away from sugar and animal products an alternative that allowed them to indulge in delicious treats without compromising their health.
Read the full post at: www.veganvisibility.com/264-Laura-Katleman
Meet Benjamin (Ben) Hagerty, a passionate traveler and co-manager of the travel blog, It's Bree and Ben, alongside his wife, Brianne Nemiroff. Their journey goes beyond typical travel experiences as they explore sustainable tourism and embrace a vegan business philosophy.
Through their platform, they offer valuable insights, travel guides, and essays about vegan and plant-based travel, making a positive impact on fellow travelers seeking mindful and sustainable adventures.
Benjamin's love for flavors and dishes associated with a vegan diet began during his upbringing in the vibrant San Francisco Bay area. However, it wasn't until 2015 that he and his wife, Bree, decided to fully embrace the vegan lifestyle after a one-week trial. To their delight, they felt great after abstaining from meat, prompting them to transition gradually into a vegan way of life.
In 2017, after tying the knot, Benjamin and Bree embarked on an extraordinary road trip adventure across the U.S. and Canada. Their year-long journey became a unique blend of travel and work, as Benjamin continued to work remotely as a travel consultant while documenting vegan-friendly places for their website.
Their travel experiences uncovered surprising vegan-friendly areas in unexpected places. Along the way, they encountered vibrant vegan communities in St. Louis and Kansas City, showcasing innovative and creative approaches to veganism beyond the West Coast and New England.
Inspired by their journey, Benjamin and Bree established their website, It's Bree and Ben. Beyond just providing information on vegan-friendly restaurants and venues, they aim to promote mindful and sustainable travel practices that align with vegan philosophy.
As part of his graduate school project, Benjamin conducted extensive research, uncovering four key areas of concern that shape the experiences of individuals and businesses in the vegan entrepreneurship niche. These areas include the impetus of health and well-being, the framework of inclusivity, facing "vegan phobia" and discrimination, and the cost of doing vegan business.
Despite the challenges faced by vegan entrepreneurs, Benjamin and Bree honor the vegan lifestyle, viewing it not just as a dietary choice but as a way of life encompassing compassion, environmental consciousness, and empathy. Through It's Bree and Ben, they share valuable insights into exploring the world through a compassionate lens, appreciating the abundance of experiences that a vegan lifestyle can offer.
Their journey exemplifies the profound connection between sustainable tourism, veganism, and mindful travel. As a community, we can support and uplift compassionate entrepreneurs like Benjamin and Bree while making conscious choices that positively impact the world around us.
Read more: http://www.veganvisibility.com/263-Benjamin-Hagerty
In this special episode of the Vegan Visibility Podcast, I dig deep with author Chrissy Melanie Benson about her novel, "Marrying Myself."
This unique book intertwines the themes of veganism and activism, offering readers a thought-provoking narrative that sheds light on animal rights and the power of personal choices.
In this episode, we delve into Chrissy's vegan journey, her decision to incorporate activism into her writing, and the challenges and triumphs she experienced throughout the publishing process.
A Vegan Awakening:
Chrissy's journey towards veganism began as a committed vegetarian. At the time, she was unaware of the harsh realities of factory farming and the conditions in which animals were kept. However, as she began to learn more about the suffering endured by animals, particularly egg-laying hens, she felt a growing discomfort with her own participation in these industries.
Recognizing the misalignment between her actions and her values, Chrissy made the pivotal decision to become vegan in 2011. Although she initially found it challenging to navigate a world seemingly saturated with non-vegan options, her conviction and dedication to animal rights continued to strengthen.
Full post at www.veganvisibility.com/262-Chrissy-Melanie-Benson
#MarryingMyself #VeganVisibilityPodcast #SelfDiscovery #Veganism #Compassion #Activism #BookRelease #PodcastInterview #VeganAuthor
#VeganLifestyle #VeganBooks #Empowerment #AnimalRights #VeganCommunity #BookLovers #VeganInspiration
On this episode of the Vegan Visibility show, we had the pleasure of hosting Omaid Hiwaizi, a veteran in technology marketing and an ethical vegan for almost three decades. Omaid is the founder of ReFarm Fund, a novel project aimed at promoting sustainable farming practices that align environmental impact with farmers' profitability.
Throughout the show, Omaid shared his journey of blending his passion for veganism with his expertise in technology and fintech. He discussed his concern about the challenges faced by small-scale farmers, the rise of industrial factory farming, and the significant environmental footprint of animal farming.
Omaid commissioned a study which demonstrated that a transition from animal and intensive farming to rotation-based arable farming and tree planting could result in a higher return on capital, even with potentially lower output, due to decreased input costs. Inspired by these findings, Omaid and his team are developing a loan product to support farmers in making this transition.
The ReFarm Fund will provide farmers with the necessary capital to implement changes like adopting regenerative agriculture, installing renewable energy sources, and establishing structures like polytunnels and large glasshouses powered by renewable energy. The loan will be commercial, but the environmental impact of their transition will be quantified, potentially reducing their loan payments.
http://www.VeganVisibility.com/261-omaid-hiwaizi
We're joined on this episode of the Vegan Visibility Podcast by Brett Christoffel, the CEO of All Y'all Foods, who brings over 20 years of corporate sales and sales management experience to the table. A 2020 graduate of the Austin SKU accelerator, Brett has been steering All Y'all Foods successfully for over four years. He discusses his significant transition from a Standard American Diet (SAD) to a plant-based lifestyle, a journey that inspired his thriving vegan enterprise.
Personal Journey: Brett delves into his unique dietary transformation, beginning with his first encounter with Meatless Mondays, which challenged his traditional meat-centric perspective. He shares a humorous anecdote about his inaugural experience with a meatless snack and reveals the eye-opening realization about animal cruelty and the nutritional capacity of plants that catalyzed his switch to veganism.
Cognitive Dissonance and the Reality of Meat Consumption: Brett underscores the cognitive dissonance prevalent in society when it comes to meat consumption. He advocates for a better understanding of the realities of meat production and consumption, encouraging people to embrace more peaceful, kind, and compassionate lifestyles, starting with their dietary choices.
One moment in time can change everything. For Sabrina Fair Andronica, the moment happened when she was deciding what to order for lunch at a local restaurant. As she looked at the menu, she saw a vegetarian sandwich among all the chicken, beef and pork choices.
“Why would I choose meat when I claim to love animals so much,” crossed her mind.
It was in that moment in 2004 she realized that her actions and words needed to align fully.
During our conversation, we talk about her choice to identify as vegan, her love of animals, how she came to do her animal activism by writing children’s book, and her blue nose pit, who teaches her every day, what’s on the outside is often a mask of something very different.
Sabrina is an activist at heart and loves sharing her passion through her children’s books.
Her books include…
Adventures At Rainbow Bridge is a beautifully illustrated book about the importance of accepting ourselves and accepting each other.
Labrador Retriever with the Block Head is a graceful and familiar story about unconditional love from a deserving rescue pitbull changing one family's world, and our own illusions
Cruelty-Free is the Way to Be! Is a book on a mission to show that kindness to all sentient beings is the greatest act of compassion one can express.
http://www.veganvisibility.com/258-always-fair-books
If you don't plan to succeed, you plan to fail. Truer words are seldom spoken.
In this episode, VLynn Hawkins once again joins me to share insights into how to map out your coming year in business.
http://www.veganvisibility.com
Have you heard that appearing on podcast shows is a great way to increase your market reach as well as your influence? If you answered yes, you're right. Yet, many experts have no clue where to start. Or, they miss the mark when approaching hosts.
In this episode I share three simple things you can do to secure more podcast interviews.
http://www.veganvisibility.com
Imagine being able to combine the passion of animal safety with your passion of travel. Until
now, it was almost unheard of. Leading the way, Faik Bouhrik combined his love of business, animals, sanctuaries and travel together to create The Vegan Stay.
At a time when veganism is becoming more than a mindset and a lifestyle and one of the fastest growing sectors of the economy, large corporations that have profited from the suffering of animals by treating them as mere commodities are primed to take full advantage of this new trend.
During Faik’s time volunteering at Animal Sanctuaries in America, he was able to learn about the work these organizations do and the unique challenges the people behind them face, day in and day out.
Animal Sanctuaries, he realized, play a crucial role not only in rescuing animals in need from horrific exploitation but also in educating the general public about the need to see the animals for the sentient beings they truly are.
During this episode, Faik Bouhrik and Kathleen Gage, host of The Vegan Visibility Podcast talk about what keeps Faik inspired, the challenges and his vision for the future of The Vegan Stay.
Author M. C. Ronen (Maya Cohen-Ronen) is a New Zealand based vegan, feminist, and animal rights activist. She wrote The Liberation Trilogy out of disappointment at being unable to find mainstream books that avoid banal mentions of animal cruelty acts and/or everyday speciesism. Her deliberate intention was to create an exciting, fast-paced, page-turning fiction series that has a clear ethical undertone and message with a potential appeal to a wide range of readers.
M.C. Ronen has always been a book junkie. She loves fast-paced, suspenseful thrillers, full of plot-twists and cliff-hangers that made her heart race is her preference.
Upon going vegan she discovered to her surprise and dismay that she could no longer enjoy books as she did before.
Suddenly she could no longer find any reading material – at least, not anything that was 'safe'. Now, every book she picked up, whether recommended to her by a friend, promoted on mainstream media, a best seller, or randomly picked up in the bookstore – every book there was seemed to ooze with at least one of the following: Speciesism, animal cruelty or even blatant anti-vegan sentiments.
Slowly she found herself reading less and less. The wonderful door to a universe of imaginary worlds was closing.
Around 2016 she made a decision - if it didn't exist, she would write it myself!
This was the catalyst for The Liberation Trilogy being born.
During this episode of the Vegan Visibility Podcast, M.C. Ronen and I dig deep into what led her down the path of writing that she is on. Writing is just one of the many ways she is an animal activist.
More information: MCRonenAuthor.com
More information on Vegan Visibility www.veganvisibility.com
Once upon a time there was a little girl who lived in a slum, in a tin-roofed hut between a ravine and a landfill, in a small town in the Dominican Republic. With the odds against her, this young girl had a dream that wouldn’t die.
Rather than succumb to a fate that she seemed destined to live, Elayna Fernández bucked the system and set out to change not only her life, but the lives of everyone she meets.
Now a highly successful entrepreneur, Elayna is on a mission to help mompreneurs create their own success stories.
A storyteller, story strategist and student of pain, Elayna shares insights on how to go from the depths of despair to a life filled with purpose.
During our conversation, Elayna shares how she created a vision, focused on her vision, rather than her conditions, and now inspires moms everywhere to have a dream to hold on to.
As an ethical vegan, Elayna is a force to be reckoned with. Tune in to find out what drives this woman who turned her life around in ways almost unimaginable.
What would motivate someone to ride a bicycle across Canada? For Nicolette Richer, the motivation is simple; raise awareness about health, reversing disease, and the need for people to know the truth about what they are consuming.
We dig deep into food choices, racism, colonization, disease and the oppression that needs to be brought to the light of day.
Nicolette Richer is a serial entrepreneur, author, PBWF endurance athlete, Regenerative Medicine Educator, Doctoral candidate, lululemon Ambassador and most importantly, a mom of three world-shaking girls. She has 20+ years as an international speaker including a TEDx talk and successful Dragons’ Den appearance. Nicolette is on a mission to eradicate 22 million cases of chronic disease by 2030. As a Regenerative Medicine Health Educator, she has over 15 years experience helping thousands of people reverse their diagnosed chronic diseases using metabolic nutrition and detoxification, and cellular regeneration. She's spoken globally to captivated audiences on how to Eat Real to Heal and has even personally catered for and was named a Force for Good by Tony Robbins.
Find Nicolette Richer at this location
https://www.nicolettericher.com
Vegan Visibility
http://www.veganvisibility.com
From dairy farmer to vegan activist, today’s featured expert has a story that most would think impossible. Yet, Jackie Norman is on the front lines of being Vegan for the animals.
Between Jackie and her husband Gareth, an equally committed and enthusiastic voice for the voiceless, Vegan FTA is taking the world by storm.
Jackie Norman is a bestselling author and founding member of the fastest growing animal rights organization on social media, Vegan FTA.
With a global following of over 1.5 million, Vegan FTA is an online media platform dedicated to educating pre-vegans and inspiring those who are already vegan to be more active in the movement.
They specialize in creating content showcasing the many ways there are to be an activist, with something for everyone.
A former dairy and beef industry worker for 18 years prior to going vegan in 2017, Jackie's years of insight and experience give her a unique perspective.
She shares this willingly with animal rights and plant-based advocacy groups to inform them of the realities of the animal agriculture industry and encourage positive avenues of communication with those who still work within it.
For more information and to get involved visit…. http://www.VeganFTA.com
Facebook: https://www.facebook.com/veganfta
Instagram: https://www.instagram.com/vegan.f.t.a/
Linktr.ee https://linktr.ee/veganfta
Vegan Visibility http://www.VeganVisibility.com
Most people know they have to be visible, but when it comes to taking the actions needed they freeze.
It might be due to not knowing what to do, wondering how you'll look on camera, not clear on your messaging, or fear of making a mistake.
Enter the Queen of Livestreaming, Stephanie Redcross-West. Stephanie is a master and breaking down the complex into very useable steps.
During our conversation, VLynn Hawkins and I talk with Stephanie about what's most important and what people will learn during the Vegan Visibility Summit.
This is a must attend session during the summit where you will discover how simple it actually is.
Livestreaming: Your Secret to Connecting, Convincing & Converting Your Community
The idea of going live can be terrifying for many–myself included. With live streaming, it's just you and a camera, unedited and exposed to the world, saying, "This is me and this is how I do things."
Trust me. I get it–livestreaming is definitely intimidating. The first few times can feel a little like walking on a tightrope without a safety net to catch you if you fall.
But this vulnerability is exactly why livestreaming is so effective. As soon as you see how it allows you to develop a real connection with your community, you'll realizing why pushing past your discomfort is worth it.
Livestreaming is the best way to cut through the noise and gain visibility. It allows you to start a dialogue between you, your brand and your community. You can start talking to your customers instead of talking at them, which is a game changer.
Enjoy the full 2nd Annual Vegan Visibility Summit at www.VeganVisibility.com/Summit2022Stephanie
Have you attempted to send media releases to publications but never hear a thing back from the editor?
Want to be featured in an industry specific publication and not sure how to go about the process?
If you said "Yes," you're in the right place at the right time.
During this episode of the Vegan Visibility Podcast, VLynn Hawkins and myself talk with Jana Short, editor of Best Holistic Life Magazine.
As one of the featured experts of the 2nd Annual Vegan Visibility Summit, Jana takes you behing the editor’s curtain.
Most people would love to be featured in publications but hit roadblocks when reaching out to the press.
In Jana's full summit session, you will...
- Learn what the editor of the popular Best Holistic Life Magazine looks for with submissions.
- Discover what to do, what not to do, and why timing of your submission are essential
- Understand why most people never make the cut
- Learn one simple hack that will put your submission to the front of the line
Jana Short is a renowned global influencer & award-winning mindset coach in the health and wellness industry.
Jana is an NLP, RTT Practitioner, best-selling author, public speaker, and host of Oh, My Health… There is HOPE! Podcast, and Best Holistic Life magazine editor.
Jana currently works creating online global influencers, teaching her clients to remove blocks holding them back and start that love affair with their potential online clients while gaining maximum exposure.
Enjoy the summit: http://www.VeganVisibility.com/summit2022Jana
Why is it that some digital content is shared by hundreds, thousands, even hundreds of thousands of people, while other content seems to go nowhere? This and more are the focus of what vegan activist, Jamie Logan, reveals during the 2nd Annual Vegan Visibility Summit.
It’s one thing to create content, it’s something completely different to create VIRAL CONTENT. During the summit, Jamie Logan, founder of It’s Jamie’s Corner, shows you what to do to create content people want to watch, listen to and share.
Having been successful in creating content that got millions of views, Jamie breaks things down in easy to understand, and implement, terms.
If you plan to go viral with your content, this session is a must-see.
To register for the Summit, go to http://www.veganvisibility.com/Summit2022Jamie
Jamie Logan has experience in both production and post-production from her previous roles at Townsquare Media, Sirius XM and CNBC.
Jamie enthusiastically helps out where needed and will make the experience working with us easy, fun and efficient.
She received her Bachelors from Rutgers University in Journalism and Media.
Jamie is an animal advocate, filmmaker, and podcast host. She is also a recognized influencer through her YouTube Channel, It's Jamie's Corner.
Based out of New York City, Jamie creates videos that get people thinking.
Some call it ruining lives and pushing her agenda, but she likes to think of it sharing an obvious truth that most people just tend to ignore.
Jamie is an ethical vegan committed to changing the world, and people's perspective, one frame at a time.
Many people erroneously believe that 50% of businesses fail within the first year. Yet, this is not necessarily true.
Data from the Bureau of Labor Statistics (BLS) indicates that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more.
Many people believe it has to do with the economy, not enough money to market, not knowing what to do or the market being too saturated. The fact is, one of the main reasons for business failure is failure to master the sales conversation.
In this episode of the Vegan Visibility show, we talk with mindset, sales coach, Trevor Banerjee. Trevor specializes in working with entrepreneurs on the limiting believes they have around sales.
Trevor is one of the esteemed experts of the 2nd Annual Vegan Visibility Summit.
How To Sell Successfully, As a Heart-Led Entrepreneur is a must attend for anyone struggling with sales.
During his content rich session you will learn…
- The biggest mistakes heart-led entrepreneurs make, which leads to business failure
- How to develop an entrepreneur's mindset
- How to sell without selling out
Trevor Banerjee has had quite a hero's journey. Armed with a double masters, he spent a decade rising through the ranks at one of the largest banks in his hometown of Melbourne, Australia, only to end up being burnt out and diagnosed with depression.
This was, in his words, the best diagnosis ever as it led him to look inwards for true meaning and joy. Over the last 10 years Trevor has taken his business experience and applied it to the service of the vegan and conscious business community.
A qualified life coach, an NLP practitioner, an author and founder of The Freedom Switch, a vegan startup launch agency, Trevor is also a motivational speaker, having spoken to audiences in 4 continents.
Now a resident of West London, when he's not helping launch another vegan startup, Trev spends his leisure time learning Spanish, playing the guitar and planning his next travel destination with his wonderful wife.
http://www.VeganVisibility.com/Summit2022
So you're thinking of writing a book, but you wonder if it's worth the effort. Actually, writing a nonfiction book can be one of the best choices for professionals wanting to escalate credibility, expert status and influence.
Writing a book is on many people's wish lists, but as a business owner or entrepreneur, you may think you can't afford to invest in projects without a real return on investment.
As the "go to" publisher in the Vegan space, Mitali Deypurkaystha has taught experts from around the globe proven systems to not only get their book done in record time, but have a book they can be proud of and one that generates revenue on the back-end.
Mitali is one of the expert presenters of the 2nd Annual Vegan Visibility Summit. In her session, you'll learn how to leverage a nonfiction book to receive massive tangible benefits, such as visibility, media attention and increased profits.
With a book you escalate your market reach, influence and revenues.
About Mitali
Vegan since 2012, Mitali Deypurkaystha, helps vegan and ethical experts, influencers and entrepreneurs put their mission, movement and message on the map, so together they can change the world, one book at a time.
She is a keynote speaker, owner of The Vegan Publisher, a book consultancy, and the 100% vegan-owned Let's Tell Your Story Publishing imprint. Mitali is also the author of the international bestseller, The Freedom Master Plan, which reveals how her clients leveraged their books to amplify their voices and build unshakable authority.
Her mission is to amplify the voices of vegans and ethical leaders globally, so the screams to end the exploitation of animals, humans and the environment will become too loud to be ignored.
What is your story? Your story is, or at least, should be, a big part of your brand.
It's what makes you unique in virtually any market. It's what gets people to feel aligned with you and your products and services.
In this segment of the Vegan Visibility Podcast Summit series, VLynn Hawkins and I talk with branding expert, Will Saunders.
During our conversation, Will gives an overview of what he is teaching during the summit.
Build A Powerful Vegan Brand In 4 Steps - The Social Impact Brand Framework presented
Learn the most important steps you need to take to build a powerful brand for your vegan business. Stand out, cut through the noise, and change the world.
Learn a powerful 4-step brand-building framework you can start using today
Explore examples of other successful brands and learn what makes them work
Gain a deeper understanding of what a brand is and begin to leverage it in your business
About Will Saunders
Will Saunders is the Creative Director and Founder at Good Will Studios, an accredited social enterprise design and brand studio in the UK.
Will is brand and design specialist who creates brands for ambitious ethical teams and scaling sustainable businesses who are making a positive impact in the world.
As an award-winning designer with over a decade in the industry, he's helped local and national charities, tech-for-good startups, and social enterprises of all sizes across multiple sectors develop a brand strategy and a visual identity that helps them stand out and succeed in their field.
His company slogan and guiding principle is "A better world, by design" and Will loves helping those who are working to solve meaningful problems in their business, and guiding them to become the purposeful, profitable brand they deserve to be.
As an ethical vegan, Will is delighted to be sharing his knowledge at the 2nd Annual Vegan Visibility Summit, and is excited to help play a small part in creating a vegan world.
Building a business based on your passion for veganism is a noble start. However, to survive, thrive, and scale your business, it must be profitable. Compassion isn’t enough. Statically, many small businesses fail because they lack planning, especially around finances.
During this episode of the Vegan Visibility Podcast, Heather Landex shares a sneak peek at what it takes to safely grow a food service business by being inclusive to the needs of your customers.
During Heather’s Vegan Visibility Summit presentation, you will learn about the V.E.G.A.N. Profit Growth Framework, which can be implemented at any stage of your entrepreneurial journey.
This framework is designed with a continuous feedback loop to help you make informed, strategic decisions, year after year. You'll be able to create an ethically centered company that can weather the ever-changing business landscape.
About Heather Landex
As an ex-food safety police, vegan with allergies and intolerances herself, Heather is uniquely qualified to coach and consult food and hospitality businesses, professionals and consultants on how to attract and serve more customers to increase revenues, reduce risk and liability and earn more through food inclusivity.
Inclusivity includes those people normally excluded from eating out; people looking for plant-based or vegan, gluten-free or coeliac-friendly, or food allergy or intolerance-friendly food.
Heather has worked 20 years in the hospitality industry and is a qualified Environmental Health Practitioner, Food Safety Auditor experienced in advising and training thousands of businesses and professionals in over eight countries with highlights at the Olympic Games and in Michelin Starred restaurants.
Join in on the 2nd Annual Vegan Visibility Summit at NO COST during the launch from November 16th – 18th. Go to http://www.veganvisibility.com/summit2022HeatherL
How much do the words we use influence an opinion, perspective, or way of life? According to Sandra Nomoto aka The Content Doctor, words are the difference between lukewarm results and resistance or having a great impact.
Sandra is a content writer and editor for cruelty-free businesses. She also offers a suite of services for memoir authors.
After earning her university degree, she worked in the public relations industry for 13 years. During that time, she launched Conscious Public Relations Inc. at the age of 25.
Over the 10 years in business, Nomoto earned B Corporation® certification and contributed to eWomenNetwork Vancouver earning the Best Social Media and Community Engagement Award.
Sandra previously served on the Board of Directors for both the Vancouver Mural Festival and Vancouver Short Film Festival, which she helped grow from 2005 to 2015.
Nomoto authored The Only Public Relations Guide You’ll Ever Need in 2019 and Vegan Marketing Success Stories in 2022. She writes at SandraNomoto.com and for several outlets.
Sandra is one of the featured experts of the 2nd Annual Vegan Visibility Summit. Be sure to reserve your spot to enjoy, and learn from, Sandra’s presentation, Content Strategies That Close Deals. There are over a dozen experts who each share insights into how you can increase your visibility.
Go to http://www.veganvisibility.com/Summit2022Sandra
Katrina Fox has been wowing clients for decades on how to gain publicity. Discover what she will be sharing during the 2nd Annual Vegan Visibility Summit.
Katrina Fox is an award-winning journalist, content marketing writer, copywriter and PR strategist for purpose-led brands.
She’s the author of the pioneering bestseller Vegan Ventures: Start and Grow an Ethical Business and host of the Vegan Business Talk podcast.
Katrina’s Vegans in the Limelight digital marketing membership offers group coaching, content reviews and access to expert masterclasses and her signature PR course.
A vegan for 26 years (way before it became cool and trendy), Katrina’s mission is to create a kinder world for all by helping vegan business owners, entrepreneurs, coaches, consultants, authors and other creatives succeed, stand out and shine using the most effective marketing and PR strategies.
Access your spot for the summit at http://www.VeganVisibility.com/Summit2022Katrina
Jamie Logan is an animal advocate and activist, filmmaker, and podcast how. Based out of New York City, Jamie can often be seen on the streets of New York filming the reaction of people on the street when they learn the truth about animal abuse, including what goes on in factory farms.
The reactions she gets range from complete disinterest, anger, tears, shock and some who go Vegan on the spot.
One decision can change our lives in ways we never consider. Such was the case when I chose to become a plant-based eater. Making the change for health reasons, it took only a few months for me to realize it was so much more than that.
When I crossed the invisible line into identifying as vegan, so much transformed in my life.
Veganism is so much more than a diet. It is, first and foremost, about compassion to the animals.
Hear part of my journey over the last four years when I made one decision that shifted my life forever.
www.veganvisibility.com
Anastasia Trofimova is the Co-founder and CEO of Your Beet, a Swedish food-tech startup. Your Beet, an app that makes it super easy to transition to more healthy, sustainable and personalized foods is like Spotify for Plant Based recipes meets personal digital nutritionist.
The entire team at YourBeet.app are on a mission to make it super easy for users to eat more Plant Based food, for their health and the health of the planet!
Their journey started in 2020 in Melbourne, during the devastating bushfires.
There was no question in their minds that they wanted to contribute to people living more climate friendly lifestyles.
The founders understood how difficult it was to suddenly change food habits and how little service there was available to make that transition easier.
They are the change they wanted to see!
Your Beet is a platform that makes it super easy for millions of people to eat healthy and climate friendly. With Your Beet it is TASTY and EASY to eat Plant Based food!
www.YourBeet.app
From student to entrepreneur, Jelena Vukcevic, is a trailblazer in her own right.
She started in 2014 organizing events for the biggest student entrepreneur club in Switzerland as the VP of marketing and growing the community of student entrepreneurs.
Shortly after joining the entrepreneur club, she and her team organized the Fu*ck Up Nights. Based on the premise that anything is possible, the event was mentioned in several newspapers across Switzerland. As a result of the event’s success, it has been modeled after by different entrepreneurial organizations across Switzerland.
In 2018, Jelena co-founded together the Swiss chapter of Women Techmakers with three other driven women.
Women Techmakers is a global initiative from Google for women in tech. Just a few months after the launch, Jelena organized, together with her co-founders, the biggest hackathon for women only. Like previous events Jelena led the way on, this too was featured in the local newspaper of Zurich.
After successfully building communities in different niches, Jelena founded her current community of vegan businesswomen in September 2021. The mission of Lady V community is to support, guide and mentor vegan women to grow their businesses by organizing expert talks, community meetups, goal-setting workshops, and much more.
http://www.veganvisibility.com/LadyV
What do you get when you have a passionate New Yorker who LOVES pizza and is VEGAN? You get a man on a mission to create a high-quality, vegan pizza cheese to not only satisfy his love of pizza, but also do his part to raise awareness about caring for the planet.
As CEO of Pleese Foods, Kobi Regev has not only set out to make the most delicious and appealing plant-based cheese on the market, but he’s also dedicated himself and his company to giving back in meaningful ways.
For every case of Pleese Cheese sold, Pleese donates a tree to be planted by the National Forest Foundation, a cause that’s close to Kobi’s heart.
Both Kobi and his wife are on this journey together. Seeing an opportunity in the lack of quality vegan pizza options available when they switched to a plant-based diet in 2014, they’ve made it their mission to offer a healthy, tasty cheese option for vegans and nonvegans alike.
http://www.saypleese.com
Vegan Marketing Success Stories is taking the vegan business world by storm. A first of its kind, Vegan Marketing Success Stories highlights the marketing tactics of many of today’s most successful vegan businesses.
With 47 contributors and dozens of other vegan companies mentioned as examples, the non-fiction book shares how on- and off-line tactics contribute to a cohesive strategy and topical issues that few marketing books are talking about: the importance of diversity and inclusion, what vegan businesses did to weather the pandemic, and how some have transitioned to becoming vegan.
“In 2021, I researched whether there was a book about marketing for the vegan industry. When I discovered one didn’t exist, I knew I had to publish it,” says Nomoto, a vegan content writer and editor since 2020 who operates as The Content Doctor.
She continues: “This book would not have been possible without the stories of the 47 contributors and other vegan companies around the world.”
Contributors include executives of Benji Vegan Gourmet, Blue Tribe, Goddess Garden, Immaculate Vegan, Remeant, Vegan Business Tribe, Vegans, Baby, Vegan Supply, and We Animals Media.
Other companies and individuals featured in Vegan Marketing Success Stories include Alpha Foods, Alpro, Atlas Monroe, Bad Manners, Heather Landex, Kathleen Gage of Vegan Visibility, Mid-Day Squares, NutritionFacts.org, Switch4Good, The Body Shop, THIS, and VFC.
The book is endorsed by Victoria Moran, Chief Compassion Officer of Main Street Vegan Academy, Erik Amundson, Co-Founder of Vevolution, Claire Smith, vegan entrepreneur and impact investor at Beyond Investing, Katrina Fox, Founder of Vegan Business Media and author of Vegan Ventures, and Stephanie Redcross West, Managing Director of Vegan Mainstream, among others.
http://www.veganvisibility.com/SandraNomoto
On any given day, we make dozens, if not hundreds of decisions. Most are small decisions, but decisions, nonetheless. Find out two decisions that I made that changed my life forever.
Think about your own decisions. Did you decide something that changed you forever?
One decision entrepreneurs are making is to gain more visibility for their business. One way to do that is to get on podcast shows.
Not sure how? Get the FREE Influencer Guide at http://www.veganvisibility.com/influencer
If you're an author, you need to be on top of your marketing. Whether you do your own marketing, or hire an outside agency, marketing is a must do.
If you're a vegan author, you definitely need to be clear on getting your message out.
In this episode, I cover three proven ways to sell more books.
One way is to be a guest on podcast shows. Not sure how to do that? Get the Influencer Guide. FREE
http://www.veganvisibility.com/influencer
In many countries, animal rescues and sanctuaries are an accepted part of the culture. Yet, in other countries, they are a rarity.
In Vietnam, a country of over 96 million people, one woman who is doing all she can to raise awareness about the need for animal aid and rescue is Catherine Besch, founder of Vietnam Animal Aid and Rescue – US.
Catherine co-founded the organization in 2013 as Vietnam Animal Welfare Organization. After Cat and her co-founder split the organization into two separate entities, Vietnam Animal Aid and Rescue – US was born.
During our lively conversation, Catherine shared what it’s like to run a rescue organization in Vietnam.
https://www.vnanimalaid.org/
Each of us has a journey we are on. For some, it's a very conscious journey. For others, not so much. In this episode, I share a bit about my own spiritual journey. I've recently begun an automatic writing course as part of my journey.
It’s likely you follow a few influencers. Men and women who have massive followings, they are witty, insightful and seem to be made for the stage.
Experts you admire and yet, more than once, you’ve wondered what they did to gain the following they have.
One thing is for sure, the great majority of well-known influencers started out as complete unknowns.
Unknowns who somehow, someway, went from total obscurity and likely struggling financially, to world renowned, financially successful public figures.
Influencers are often the people we choose to invest our money with for products and services. Amazingly, the two may go hand in hand. The more you follow an influencer, the more you tend to trust them.
In the past, people were much more inclined to make buying decisions without putting much thought into their decision. Yet, today, due to the downturn in the economy, the pandemic and so much global uncertainty, many people are more cautious about their buying decisions.
INCREASE YOUR INFLUENCE WITH THE INFLUENCER GUIDE Ready to increase your own influence with a proven strategy to be seen and heard by hundreds, maybe even thousands of men and women who would love to hear your insights? If so, get the Influencer Guide absolutely FREE.
www.veganvisibility.com/influencer
Are you a vegan who has felt like you are in the wrong place at the wrong time? Have you felt like you don't belong here, like you are on the wrong planet?
Do you feel like you have no energy left trying to explain why you are vegan, let alone why you want to continue to grow in this direction.?
You're in the right place, at the right time. There is a way to live with passion that will bring you the satisfaction you are desperate for!
http://www.MariquitaSolis.com
Looking to increase your influencer? Get the Influencer Guide FREE http://www.veganvisibility.com/influencer
Have you ever wondered how you might be able to increase your intuitive capabilities? Do you wonder if you are doing things that either hinder or enhance your intuition?
Check out today's Vegan Visibility Podcast show to find out if vegans are more intuitive than carnivores.
Get the Influencer Guide... FREE... http://www.veganvisibility.com/influence
Are you a vegan business owner, speaker, author, coach, consultant or executive for a nonprofit who is seeking to get your message out in a big way? Want to build your influence and market reach? Are you on a mission to impact change? If you said yes, then this episode is for you.
Check out the Influencer Guide at no cost to you. http://www.veganvisibility.com/influencer
What most people might consider a problem, is what Rym Selmi, founder of MiiRO, sees as an opportunity to create a solution.
This is exactly how MiiRO came into existence.
MiiRO is a vegan-owned company offering plant-based chocolates and baking goodies sure to satisfy the most discriminating sweet treat connoisseurs.
What started as Rym needing a solution for her own health, and the health of her children, turned into Rym’s obsession with finding the perfect, guilt-free treats her customers have come to trust for their incredible taste.
From Plant-Based to Vegan
Rym initially identified as a plant-based eater seven years go. After two weeks being dairy free, she had such incredible results in the way she felt, she explored other aspects of a plant-based diet.
After researching various food options, she realized there was more to what she tapped into than simply the elimination of dairy.
She had the same questions many plant-based lifestylists and vegans ask such as, “How do I handle family get togethers, social environments and pushback from those who don’t understand why someone would give up the standard American diet?”
Difficulty Turns into Wonder
When she began her plant-based journey she had a difficult time finding some of her favorite foods like ice cream and chocolate that were dairy free. Rym’s desire to create healthy alternatives was the beginning of what was to become MiiRO.
The name comes from Latin and means “to wonder.” Simply put, it means you are transported to another time and place.
She chose the name to reminder herself to be fully present during those moments of joy. For most, eating chocolate is a moment of pure joy.
Learn more and get your sweet treats at www.miiro.co
Rarely does one have the opportunity to sit down with a true pioneer and legend of the vegan movement.
I had this unique experience when I talked with Light, Co-Founder of Gentle World, the “vegan intentional” organization which became a 501(c)(3) non profit educational organization in 1981.
Vegan intentional, simply means being vegan with pure intention of compassion, love and kindness.
It is obvious Light, a quiet, soft-spoken man, whose life has impacted countless men and women, teens and youth by his gentle wisdom, lives this philosophy in all he does.
It all started with the first full-length vegan cookbook in the United States: The Cookbook for People Who Love Animals.
Written during a time most people had no idea what a vegan was, nor what vegans stood for, this book has led the charge of healthy, compassionate eating.
Even publishers were resistant to using the term vegan in books since very few people had any idea what it meant.
Despite this, The Cookbook for People Who Love Animals has sold well over 100,000 copies since it was first published.
Full interview at www.veganvisibility.com/gentleworld
VEGAN INFLUENCE
Are you a plant based lifestylist or vegan who wants to inspire others? Join in the Certification to be an Ambassador. http://www.wediditsummits.com
What happens when you have a small team of creatives on a mission to make a positive impact on the world? Those who are creating the best work for their clients while staying 100% aligned with their vegan values? You get a dedicated team at companies like Kakadu Creative.
When I sat down with Kayleigh Nicolaou, co-owner of Kakadu Creative, to learn more about what makes her, and the entire creative team tick, she didn’t leave me wondering where she stood on the issue of the health, the environment and animal compassion as a vegan led company.
Without a doubt, there is a trend in business where like-minded people are choosing to do business with those who fully understand their values, commitment to the animals, climate healing and the animals.
Yet, the concern for those still in the “vegan closet” is that if they are too vocal about being a vegan led and driven organization, they will lose business.
They question, “Will we lose business? What will people think? Is there a big enough market reach?” due to the whispered warnings of family, friends, and well-meaning colleagues.
Yet, unable to shake the inner calling to proudly announce to the world they are a vegan driven company, more every day, businesses of every size and description are heeding the call.
For the majority of companies who make this decision they realize it is likely one of the best choices they ever made.
To get a taste of what the team at Kakadu Creative is capable of, visit https://www.kakaducreative.com
If you’re like many people, you have a bucket list. There’s a good chance a dream trip is on the list.
One of the most popular dream trips is an African Safari. The type of safari where you drive from one destination point to another while snapping pictures of the extraordinary animals roaming the beautiful landscape.
Yet, there is often a disconnect when one enjoys the awe-inspiring animals while out in the bush only to sit down to a meal with the very animals that caused admiration earlier in the day.
One doesn’t have to look far to find impala, kudu, crocodile, giraffe, zebra, and many other exotic animals on the menu of many restaurants throughout Africa.
This type of trip is more of a nightmare than a dream trip for vegans.
One man who is flying high to change this is long-time pilot, JC De Klerk. Passionate about flying, veganism and introducing others to the mysteries of Africa, JC is on a mission to change the face what it means to experience an African Safari… the Vegan way.
JC De Klerk specializes in memorable safari holidays that are vegan and stress free. This is the very reason he founded Air Safaris.
https://airsafaris269.com/
Disrupting the food industry, one nugget at a time, Nowadays is re-defining what cravings for junk foods are all about. Fried junk foods are often thought of as guilty pleasures, but healthier options don’t usually quite scratch that itch to indulge.
At Nowadays, co-founder and CEO, Max Elder, doesn’t think cravings should come with a side of guilt. Nor should food damage your body or the planet to be delicious.
Nowadays, a venture-backed food tech startup making Plant-Based meats, with only a few simple ingredients and an unparalleled nutritional profile, is fast becoming a favorite of those who want a healthier option to current food choices.
Nuggets Lead the Way
Nowadays’ flagship product, tasty Plant-Based nuggets, made with a handful of simple ingredients, is overwhelmingly approved by the harshest food critics, children.
Nuggets are the perfect category for Nowadays. According to Elder, nuggets is about an $8 billion category in the United States.
Visit http://www.eatnowadays.com
https://www.instagram.com/eatnowadays/
With restrictions lifted, many people are once again planning their dream trip. Yet, for many vegans, they run into the challenge of finding vegan friendly environments including healthy food choices and likeminded travelers.
Enter, Brighde Reed, cofounder of the high-end vegan tour company, World Vegan Travel.
World Vegan Travel is fast becoming a favorite for vegan travelers ready to have an exclusive experience in exotic lands around the globe without the worry of their food and lifestyle choices.
Backstory
Brighde spent her formative years in the UK and Australia before her desire to travel took over. The next five years were spent leading group tours for an Australian company around Southeast Asia, France, and Morocco.
She met fellow tour guide Seb in Marrakech, fell madly in love and a couple of years later they discovered veganism together. She became passionate about promoting the vegan message as an activist.
Widely traveled for both work and fun, one of her most important jobs at World Vegan Travel is ensuring the vegan food on our trips is second to none. She also makes sure everyone has enough treats throughout the day and organizes the infamous trivia sessions during our final day’s parties. She also does all the marketing for the business.
Although vegan travelers finding places to lodge and dine were difficult in the past, such is not the case today. Brighde and Seth are committed to raising awareness about the upward trend of more and more travelers who do identify as vegan.
Add to this the level at which their clients enjoy travel, and many facilities are more than willing to get very creative in how they accommodate their groups.
https://worldvegantravel.com/
There is a time and a place for complimentary coaching. Watch this to find out when it's a great idea and when it should be a pass. http://www.veganvisibility.com
Donny Makower is a business leader and marketing veteran who realigned his personal and professional endeavors around plant-based, cruelty-free living. His expertise centers around building organizations, developing, and executing brand strategies, digital marketing, and creating effective customer experiences.
He is the Chairman of the Board of The Gentle Barn Foundation. https://www.gentlebarn.org/
With support from those committed to their mission, they work hard each day to create a kinder world by rescuing animals, giving them sanctuary at The Gentle Barn, and healing children through telling the animals’ stories.
As the founder and CEO of RDCL Superfoods, Donny is committed to raising awareness about healthy food choices, compassion to animals and being kind to environment. RDCL Superfoods is an innovative new brand that makes plant-based superfood products.
https://rdclsuperfoods.com/
Donny was previously the President & Co-Founder of RED Interactive Agency, a premier digital marketing agency, which he successfully sold. His clients included a wide variety of influential global brands, such as Samsung, Netflix, Disney, Under Armour, and Audi.
TEDx Talk: "The Blindspot of Compassion - A Case for Vegan Living" https://youtu.be/DuGXEFpQuxU
Coupon code for order discount: GetRDCL (20% off order)
Artist! The word conjures up all sorts of images. For Jasmine Leyva, “Jas” to her friends, the word artist only begins to describe this multi-talented woman.
Unapologetically an artist, Jas was born in D.C., a city that used to be more appreciative of doctors, lawyers, and politicians.
After she realized Los Angeles would open up opportunities for college and her dream to get into film, Jas relocated to the West Coast. With a Bachelor of Arts in TV, Film and Media and a Master of Fine Arts in screenwriting, Jas’ resume boasts amazing accomplishments including working as an associate producer on the NAACP winning docuseries entitled, Unsung.
From there, Jas was given the opportunity to write and produce on Being, a docuseries highlighting dynamic entertainers in film and music.
Happy to be doing what she loved, but simultaneously unhappy about putting that passion into someone else’s vision, Jas decided to let go of her nine-to-five and come into her own reign of pure artistry.
Her philosophy is, “no limits and no boss except for her own creativity.”
Jas went on to star in commercials and print ads for major brands like Nissan, Sony, Apple, Uber, American Express, Diesel, BlackPeopleMeet, Credit Sesame, Michelle Watches, Elle magazine and more.
Jasmine and Kenny Leyva produced their own feature length documentary, The Invisible Vegan, a film that chronicles Jasmine’s personal experience with Plant-Based eating.
The film also explains how Plant-Based eating is directly linked to African roots and how African-American eating habits have been debased by a chain of oppression stemming from slavery, economics and modern agribusiness.
During our conversation we talked about staying healthy during uncertain times, white veganism, food deserts and why now, more than ever, the time is perfect for people to choose to become vegan.
To learn more about Jasmine Leyva, visit https://jasmineleyva.com/
Your stories either move you forward or hold you back. In this episode, breakthrough expert, Jessica Dugas shares insights into the importance of sharing your stories...especially for vegans. Jessica Dugas is an Intuitive Mentor & Inspirational Entertainer passionate about helping empower humanity to live with less stress and more joy.
She is a multi-passionate entrepreneur bringing all her coaching skills, healing modalities, authentic intuition, sense of humor, and love of entertainment to her clients, International Best Selling books, and successful talk show,
The Breakthrough Show, and its network. Outside of her business, Jessica is a wife and homeschooling mom of 6 beautiful children enjoying many hobbies
http://www.jessicadugas.com http://www.thebreakthroughshow.com
Imagine a world where those who love chicken nuggets can have their cake and eat it too. Simply put, a world where no chicken will lose its life to satisfy the appetite of millions of people who crave chicken nuggets. If Christie Lagally, CEO of Rebellyous Foods, has her way, you won’t have to imagine. A mechanical engineer who holds five patents, Lagally started the food technology and manufacturing company, Rebellyous Foods, in an effort to end factory farming by creating delicious, widely available, and affordable Plant-Based chicken products.
While there are currently delicious alternatives in the marketplace, most Plant-Based meats are two to five times the cost of meat and were developed for the retail sector, making them inaccessible to many...until now.
A female CEO in a predominantly male-led sector, Lagally is no stranger to being a woman leader in a man’s world. Prior to starting Rebellyous, she supervised a team of 35 engineers--mostly men--at Boeing where she and her team optimized the 777 wing assembly. What she learned at Boeing is informing how she and her team are redesigning processing facilities to optimize them for Plant-Based meat, enabling them to create Plant-Based nuggets that are crispy on the outside, juicy on the inside, yet affordable.
Ultimately, they hope to replace some of the $40 billion spent on nuggets, patties, and further processed chicken products sold annually with their products.
Rebellyous has raised over $18 million so far in venture funding, including from Joe Montana’s Liquid 2 Venture Fund, and Vulcan Inc., the company founded by Microsoft co-founder and philanthropist Paul Allen. Its products are now available at more than 350 Safeway and Albertson's stores in the Northwest and Chicagoland area as well as Haggen, Met Market, and Good Eggs in the SF Bay Area.
Are you seeking to get your message out in a big way? Want to build your influence and market reach? Are you on a mission to impact change? If you said yes, check out the three strategies that will amplify your efforts. * Writing a book * Podcast Appearances * Hosting a virtual summit
The most important thing is to know the end result of what you want to accomplish and stick with the process.
Consistency is key
http://www.veganvisibility.com
There are common mistakes people make when trying to get booked on podcast shows. One is they are not clear on their messaging. As Vegans, we must be clear on the why and how of to get on shows.
Discover three very simple things to do to get more hosts inviting you on their shows.
What does it mean to change direction over and over, landing on one's feet each time?
Such is the case with Christin Collins, author of Her Phoenix Rising. Combination memoir and personal development book, Her Phoenix Rising, is an engaging read.
Christin has worked with organizations large and small to inspire awakening among their employees, leaders and stakeholders. Through live in-person events including keynote addresses and workshops, Christin uses her personal experiences to stir curiosity and illuminate inner knowing.
She shares her story in an authentic way and integrates simple but powerful lessons to help individuals explore how self-love can help them find their optimal wellbeing. Get your own copy of Her Phoenix Rising at https://amzn.to/3ujh227 More information on Christin at https://christincollins.com/
Have you had the experience on socials like LinkedIn where someone connects with you and immediately goes into a pitch. And worse yet, they pitch you on the very thing you're very skilled at or on something that goes against the core of who you are.
During this episode find out some simple tips on etiquette and how not to come across as a newbie in business.
Even if you've been in business for a while, there are times a refresher is needed.
http://www.veganvisibility.com
Author and advocate, London Todd (Sinclair) pulls back the covers on the history of what it means to be vegan. A prolific writer, London Todd is the Founder of the Rebel Vegan Life movement.
His Rebel Vegan Life books–REBEL VEGAN LIFE: A Radical Take on Veganism for a Brave New World, REBEL VEGAN LIFE: An Essential Plant-Based Nutrition & Survival Guide for Beginners, and REBEL VEGAN LIFE: The Ultimate Travel Guide for Plant-Based Adventures in a Brave New World—are essential how-to guides for creating a vital vegan life in the post-pandemic world. Follow him on Facebook and Instagram @RebelVeganLife.
Visit http://www.rebelveganlife.com to learn more.
Getting on podcast shows is a great way to raise visibility. Yet, it's not going to do you much good at all if you do not have a few key things in place.
In this short episode, I cover essential steps to take to get the most out of your efforts.
Get the FREE Influencer Guide at http://www.powerupforprofits.com/checklist
Beyond writing a book, the author must take ownership of their marketing. Whether they do it themselves or have a team member do the marketing, it has to be done... especially for vegan authors.
This is the breakthrough and breakout year for many people. Yet, to achieve all you want, there are three very important things you need to do.
-
Set clear goals
-
Avoid throwing money into products and services you won't use or before you implement previous information you invested in.
-
Be consistent
Paula Mosteller’s journey into business and being vegan was inevitable.
A graduate of the University of Colorado, Paula spent the early part of her career marketing accounting software applications for large corporations. She continued her career in the corporate world in commercial marketing at The Boeing Company in Renton, WA.
On a whim, Paula accepted a position working for a web development company where she discovered her passion for web development and applications.
When Paula decided it was time to go solo, she combined her love of animals and helping people grow their businesses with the help of software.
PetExec is Launched
Paula and her long time workmate and friend, Paul Naro joined forces to create PetExec.
PetExec is the world's leading tool for pet care businesses. From the start, the vision was to be a web development company run and managed by web development professionals, not investors or outside venture capitalists.
A huge part of Paula’s mission is to raise awareness about the horrendous treatment of animals consumed as food. Additionally, how switching to a primarily plant-based, vegan diet is great for one’s health. When we are healthy, we tend to have better performance in our businesses and jobs.
http://www.petexec.net
What started as a bite by a kitten, turned into a severe infection, requiring extensive medical care.
This experience was the catalyst for Dr. Laura Catena, DVM, to evaluate ways to improve safety for not only other veterinarians and other industry experts, but also pet owners.
This is when the seed of an idea began that is now a vegan signature product from Dr. Catena.
Dr. Laura Catena is the Founder and President of The ArmOR Hand Glove®. A 100% vegan product, the ArmOr Hand Glove allows for more flexibility and compassionate care for anyone who handles animals.
The Vegan Transition
Dr. Catena was in vet school when the thought of going vegan first began to grow. Her best friend had an epiphany during a large animal rotation that encourage her to stop consuming animal and dairy on the spot.
For Laura, it took a few years more, but for the past few years, she has been 100% vegan.
Since making the complete transition, her health has improved as has her energy, focus and state of mind.
Additionally, she feels completely aligned with her profession and animal welfare by being vegan.
“It makes sense for me and my profession to support a vegan lifestyle.”
Her lifestyle aligns perfectly with her connection to animals.
http://www.armorhandglove.com
Those new to getting booked on podcast shows may come upon situations you’re not quite sure how to handle.
Whether it be the host asking you to pay to be on the show, being required to agree to pay a no-show fee, or a bait and switch where the only reason the host invited you on their show was to sell you their products and services.
Paying to be on Shows
As a rule, most hosts do not charge their guests. However, it is not unheard of, but before you agree to pay, determine if it’s a good investment.
In other words, what has to happen to justify the cost?
No Show Fee
Charging a “no-show” fee is a new one to me. The first time I heard this was a few days ago. In all the time I’ve been hosting two shows and being a featured expert on hundreds of shows, I’ve never come across this.
I’m not sure if this is a new practice, but most of the show hosts I know, do not have a no-show penalty fee.
Guests Paying for Host’s Products and Services
Investing in your personal and professional development is to be expected. It’s not unheard of for a guest to invest in the host’s expertise.
There’s nothing wrong with a featured guest investing in the products and services of the host, if the investment is one the featured guest felt called to make and did not feel pressured to make.
If, on the other hand, the host invites guests on simply to do a “bait and switch” sale that’s slimy business practices.
Click here to access Boost Your Authority and Influence eBook.
There are important trends that every entrepreneur ought to know moving into the new year. If you are a vegan business owner, it's essential to know what's on the horizon.
-
Hybrid events
-
Integrated content creation
-
Cause marketing
Obviously, there are more, but these three are must-knows.
For more great content, visit http://www.veganvisibility.com
In a little over two weeks, we're going to hit three hundred podcast episodes, combined, on my two podcast shows. This lends itself to experience that you can’t get without being in the trenches.
As a host, and a featured expert, there are questions that are worth asking.
- How do I find shows?
- What do I send a host?
- Should I pay to be on a show?
We will explore this and more.
Get my FREE Podcast Appearance Checklist
http://www.powerupforprofits.com/checklist
Theresa “Sam” Houghton is out to transform today’s broken food system. As Chief Nerd at The Modern Health Nerd, she is using smart strategies and great content to help Plant-Based brands bridge the gap between their products and their customers.
“Sam” to her friends, clients and just about anyone who knows her, has dedicated her personal and professional life to doing all she can to raise awareness about the benefits of a Plant-Based lifestyle.
Her transition to a Plant-Based and vegan lifestylist had what she refers to as, “Embarrassing beginnings.”
Sam explored being vegetarian in her teens because she heard vegetarians tended to be thinner. This reasoning was the start of digging deep into healthy eating, rather than simply to lose weight.
Her research uncovered what virtually every vegan discovers; the horrors of factory farming, harm to the environment and overt health issues those who consume meat and dairy experience.
Sam dealt with an eating disorder that put her at an unhealthy 90 pounds. And, contrary to many people’s experience of losing weight, with a healthy Plant-Based diet, filled with lots of whole foods, as well as a good weightlifting exercise regime, she was able to put on a very healthy 25 pounds of muscle.
https://www.modernhealthnerd.com
Andrea Learned's passion for sustainability, green initiatives and business took her deeper into the B2B space. To this day, it continues to grow as she helps elevate leaders and sustainability. As a vegan, she is committed to the mission of veganism and sustainability.
Andrea Learned was destined to be a vegan activist long before she had an inkling of this. She had been fascinated with the idea of being a vegetarian years before identifying as a vegan.
Andrea recalls how she didn’t like the look of meat on the kitchen counter as her mom prepared a meal, but it took years for her to connect the dots on why this was.
The greatest shift came when Andrea moved from Vermont to Washington state and volunteered for a radio station.
When interviewing one of the DJs for a project she was working, Andrea had an epiphany about going vegan. The DJ had been a longtime vegan and his compassion and empathy was what most appealed to her to even consider going vegan.
Her decision to identify as vegan was an overnight choice.
http://www.learnedon.com
https://www.linkedin.com/in/andrealearned/
Until now, investing in vegan startups has been largely the domain of a few vegan venture capital funds and ultra-high net worth individuals. With recent advances in US and world financial laws and technology, all this is changing, and fast!
Discover how any vegan and sustainably minded investor can invest $100 or more can take part in this new reality to create exceptional positive vegan impact with strong capital appreciation potential.
Today, vegan and green “retail” investors hold $30 trillion in their public stock portfolios. These forgotten investors can work together in unprecedented new ways to protect the planet, human health, and animal rights at a rate and scale appropriate to the issues that matter most.
http://www.veganlaunch.com
There’s a cow in the room. It used to be an elephant, but at the rate things are going, the elephant could feasibly be extinct by the end of the decade.
With climate change kicking down our front door, some experts are going full throttle into raising awareness. One such person is Dr. Sailesh Rao, founder of http://www.climatehealers.org
Climate Healers is focused on promoting a New Story of human belonging in Nature and a New phase of humanity as we evolve to a Vegan World by 2026.
Ph.D., professor, vegan, wife, dog mama, animal advocate and punk rocker only begins to describe Lisa Barca.
As the lead singer of Scarlet Rescue, an all-vegan punk rock band, Lisa can be found raising awareness about the vegan philosophy whether at the front of a room full of college students, caring for rescued pigs at a sanctuary or on the stage at a punk rock concert.
Lisa’s passion for writing songs and singing has spanned decades. She played in bands in Boston and New Haven on the East Coast. But her music was put on the back shelf when she attended graduate school and entered a career of academia.
Currently, Lisa is a professor at Arizona State University, in the Honors College.
Her passion for music was reignited in 2017 after watching a documentary about animal agriculture specific to calves being stripped away from their mothers shortly after being born.
Turning Point
Even though she had been vegetarian for years, the film woke Lisa up to the incredible exploitation of the female reproductive system, the separation of families and depraved violence within the dairy and egg industries.
“I went vegan on the spot, and never looked back. That's when I started playing music again in earnest and started writing songs about becoming vegan,” Lisa reflected.
Soon after, Scarlet Rescue released their album Animals and Other People. Songs include their most popular song, Barbecue Protest which tells the story of how may feel when invited to gatherings where others minimize the fact they are vegan.
A unique aspect of the band is all members are vegan.
http://www.scarletrescue.com
From carrying around an extra unhealthy 70 pounds, to dealing with high blood pressure, heart issues and IBS at the age of 26 to now being incredibly healthy, energetic, and vibrant, Michael Joseph attributes the change to one simple change… everything.
Being told his health issues were hereditary, Michael refused to believe the story he had been told most of his life.
Now trim and fit, Michael runs several businesses and enjoys great health.
Michael Joseph is the Founder of Podcaster and GrowthConsultants.io. Both focus on best practices for business owners to grow their business by focusing on what matters most.
Michael and his team achieve this by taking a high-level view on the market and uncovering "blue ocean" strategies and tactics for growth.
Beyond business, Michael has been a Vegan for 2 years after getting the runaround from doctors and nutritionists about stomach issues.
Now Michael is on a mission to inform people about how it's changed his life for the better so it can hopefully help others.
http://www.usepodcaster.com
With more of the workforce choosing the vegan lifestyle, this is an aspect of diversity that thoughtful companies are often getting on the job training about how to support vegan workers. Others are being very proactive about learning what they can in order to be as inclusive with their entire workforce as possible.
It may be difficult to get a truly accurate picture of the growth of those who identify as vegan, but some indications are it has grown over 300% in the last 15 years. According to some estimates, about 3% of the global population identify as vegan.
However, in the last five years, there has been substantial growth for individuals and businesses such as manufacturers, restaurants, clothing lines and running shoes.
Sammie Walker Herrera not only knows what it’s like to be vegan from the employee perspective, but also from an organizational perspective.
As a vegan herself, Sammie shares what it was like to be in an environment where she wasn’t always vegan and the response she received when she made the lifestyle choice.
Sammie is a Certified Career Coach and Accountability Coach with Self Made Millennial, a career coaching start-up that reaches an audience of over a half a million people & known for its award-winning job search YouTube Channel.
In her role as an accountability coach with Self Made Millennial, Sammie works with her clients to stay the course with their job search. She also helps them to identify what are “must haves” when negotiating for a position beyond pay.
The goal is to help people know the step-by-step ways to navigate a modern job search. The challenge many people have is they are working off an old model.
Get outstanding training on the YouTube Channel https://www.youtube.com/selfmademillennial
Discover why live-streaming is one of the most effective, high return marketing and promotions strategies you can implement.
Stephanie Redcross West shares insights sure to change the way you view live-streaming from this point forward.
Inspiring and supporting vegans in business is all part of a day’s work for Vegan Mainstream Founder and Managing Director Stephanie Redcross West. Vegan Mainstream is a company that provides tools, training and support for vegan professionals. It is grounded in the simple idea that in order to build a pro-vegan world we need a solid infrastructure of successful businesses and brands to ensure that an ethical lifestyle is accessible to everyone, everywhere. With 15 years of small business and Fortune 500 marketing experience under her belt, in 2009 Stephanie began blazing her trail as a leader in the vegan business world. Since then she has been working hard at not only building Vegan Mainstream into the invaluable resource it has become for vegan entrepreneurs and business owners, but also collaborating with other key organizations in the vegan movement, speaking at events like vegfests and conferences, writing articles and columns for a variety of vegan magazines and participating in vegan business forums. She is constantly looking for new ways to share her expertise and help motivate others who want to help move veganism forward. Most recently Stephanie has been using her experience with online course development to create new and innovative ways to meet the shifting and expanding needs of the vegan business community, including on-demand courses and a free online business support group. She has also been exploring the world of podcasting, always enjoying the challenge of finding new ways to help vegans make their businesses more impactful via digital platforms.
http://veganvisibility.com/summit/
Virtually any type of business can benefit from knowing how to effectively use LinkedIn. Yet, most people don't know where to start.The "go-to" expert in the vegan space is, hands down, Sabrina Lee. She teaches her clients proven, fast results strategies that are easy to implement but make a world of difference.
Sabrina worked in international development organizations for 15 years before deciding to start up her own charity communications, research and fundraising consultancy.
When referrals and previous client leads began to dry up she turned her attention to LinkedIn to connect with her ideal clients. Not only did this work, she also really enjoyed the process!
Her transition to Veganism in 2017 was revolutionary and she looked at how she can transfer her skills to support vegan and ethical businesses. Through setting up the Vegan Business Exchange in the UK, she came to understand that vegan businesses were also struggling to get consistent high quality leads for their businesses and that LinkedIn could help them.
She began learning all she could about LinkedIn, getting support from mentors to transfer to her vegan clients. Sabrina is also a qualified coach and employs coaching in her programs to support business growth using LinkedIn as a central tool.
http://veganvisibility.com/summit/
Are you so busy working in your business you don't have time to work on your business? Sam Roblett specializes in working with vegan entrepreneurs ready to take their business to the next level.
Virtual Business Manager, Founder of Zebra Admin - Vegan Virtual Assistants, specializing in Vegan, Plant-based and Ethical Businesses. She is also the founder of Vegan Business Networking Facebook Community Founder and an avid Animal Rights Advocate.
She prides herself in helping her clients turning chaos into calm & helping vegan businesses thrive.
http://www.veganvisibility.com/summit
Many entrepreneurs would love to write a book. But they can't settle on a book topic. During the full Summit training, you'll discover exactly WHAT to write that resonates with your audience, HOW to make them fall in love with you, and HOW to write a book that guarantees 5* reviews.
International bestselling author and vegan book expert, Mitali Deypurkaystha, aka 'The Authority Creator,' transforms vegan business leaders and entrepreneurs into professionally published authors. Vegan since 2013, she dreams of a vegan mainstream world. It's her life's mission to amplify the voice of vegan entrepreneurs so her dream can come true.
www.veganvisibility.com/summit
Discover what you need to do to get your book out of your head and onto the pages.
Writer, Editor, Ghostwriter and creator of the Find Your Golden Thread and Book Mapping programs, Madeleine Eno helps clients remember what they are truly designed to express, map it out so that the process is sustainable, and create beautiful and unforgettable books.
http://www.veganvisibility.com/summit
Should your business be on Facebook or Instagram? Should you be doing Google Pay Per Click or sending out press releases? Should you launch a YouTube channel or start a podcast?
Founder of Vegan Business Tribe David Pannell explains why it shouldn't be YOU making all these decisions - it should be your customers. The problem is, however, that most vegan businesses know surprisingly little about the people who buy from them. Even worse, they make huge assumptions about who their customers are and what marketing will connect with them just because they are selling a vegan product or service. It's time for you to come out from behind your computer keyboard and actually engage with your customers and make them your best friends, so that you can learn how to find more people just like them.
David Pannell is the co-founder of Vegan Business Tribe, a community of over one thousand vegan businesses worldwide. David and his partner Lisa Fox also run vegan consultancy agency, Promote Vegan, which has advised some of the world's biggest food manufacturers and high-street brands on how to better connect with the vegan marketplace. David is a former Ambassador for the Royally-Chartered Institute of Marketing in the UK as well as a career-long marketer and entrepreneur, and also the official UK agent for The Vegan Society's Vegan Trademark scheme.
http://www.veganvisibility.com/summit
Plant-based is no longer enough. You’ll need more than that label to effectively engage your consumers for a long-lasting and loyal relationship. In this branding and marketing session with Elysabeth Alfano, you’ll learn the critical elements for developing a strong brand and how to stay true to your vision.
Elysabeth Alfano is a successful businesswoman, a strategic consultant in the plant-based business arena and a keen investor. A graduate of Northwestern University and the Thunderbird School of Global Management, Elysabeth began her career working with Fortune 500 companies (IBM-Europe and The Kellogg Company in Brand Management on Special K and Frosted Mini-Wheats) before running her own international businesses.
Elysabeth is the Founder of Plant Powered Consulting. Connected to almost everyone in the Who’s Who of the Plant-based World, Elysabeth enjoys helping small, medium and large businesses succeed by consulting on and executing business development, marketing/branding and PR strategies and by connecting entrepreneurs and C-Suite executives with her vast network. She also advises multinational companies on the direction, growth, and whitespace opportunities in the marketplace.
As one of the foremost plant-based business experts in North America, Elysabeth speaks globally on the latest plant-based business and investment developments, analysis, and trends around the world and on major media outlets. She also speaks on issues of a shifting global food supply system, as she recently did at the U.N. Global Compact Leaders Summit,and what it represents for sustainability, climate change, food insecurity, human health, animal welfare and a growing global population.
Elysabeth produces and hosts the weekly series The Plantbased Business Hour. On PBH, Elysabeth features the venture capitalists, CEOs, analysts, innovators, and entrepreneurial start-ups from around the globe who are shaping the plant-based market. PBH is the only video/audio program focusing on the exploding plant-based business arena and has been received with tremendous success.
http://www.veganvisibility.com/summit
Twitter is one of the most powerful resources around. Yet, most people have no idea how to use it.
Enter Twitter inflluencer, John Oberg. An ethical vegan who has had hundreds of millions of views on his tweets, John is the go-to person in the vegan space for understanding and amplifying your Twitter (and other social media) efforts.
John Oberg is a social media influencer and animal advocate dedicated to making the world a kinder place for animals by utilizing the power of social media. In late 2018, he launched his own independent, patron-funded program for animals through Patreon to maximize his impact, redefining animal advocacy in the social networking space.
Previously, he served as Director of New Media for The Humane League and as Director of Communications for Vegan Outreach. Since launching his project, he has accumulated hundreds of millions of impressions of his content across social media. He recently launched an online course called Mastering Twitter to Change the World.
http://www.veganvisibility.com/summit
Image consultant and long time vegan, Ginger Burr, digs deep into how to have a focus on vegan, ethical and sustainable clothing and makeup.
Ginger is a speaker and author who empowers women to fully express who they are through their clothing choices and leave a lasting (positive) impression.
Recognized by VegNews Magazine as one of the “25 Most Fascinating Vegetarians” in the world.
Author of: That's so You!: Create a Look You Love with Beauty, Style and Grace
http://www.veganvisibility.com/summit
Katrina Fox is an award-winning journalist, author, PR consultant, founder of VeganBusinessMedia.com, host of the Vegan Business Talk and Conversations with Vegan Women Leaders podcasts, author of Vegan Ventures: Start and Grow an Ethical Business, and founder of the Vegan Women’s Leadership Network global community.
In this episode, Katrina digs deep into how to gain lots of FREE publicity with main stream media with simple to implement strategies as they pertain to Newsjacking.
http://www.veganvisibility.com/summit
Paige Parsons Roache is a high recognized vegan who has made it her life's work to raise awareness about bringing environmentally conscious vegan living to the forefront and reports on all the latest animal rights’ aspects, including The Save Movement’s vigils, various PETA protests, VegFests, AV Cube of Truths, vegan conferences and more.
Boasting many hats, literally, in her day to day endeavors, Paige can be heard in Clubhouse, seen on social media, joining a vigil or cooking a mean pot of vegan chili.
Following her daughter's lead into the vegan lifestyle, when her daughter was just 13, Paige says her work has just begun.
A familiar face on the Jane Unchained News Team, Paige is encouraged by all that is transpiring in the vegan movement.
To learn more go to: https://janeunchained.com/
Victoria Moran grew up in Kansas City in the 1950s and '60s and never met a vegetarian, to being one of the most influential vegans today.
Victoria realized nearly 40 years ago, meat and dairy was not for her. Her journey into veganism began in her late teens when she discovered yoga. All indications were if she was serious about yoga, was to eliminate animals from her diet. Little did she know where this would lead.
With a passion for sharing the vegan lifestyle and message to as many people as possible, Victoria has written 13 books, hosts a podcast show and is highly visible on social media.
She is the founder of Main Street Vegan Academy, which has helped passionate vegans grow businesses with the focus on the vegan lifestyle.
https://mainstreetvegan.net/
With so much uncertainty in today's job market, especially within the vegan and plant based industries, one expert fully understands what people are going through. Founder & creator of Self Made Millennial and the award winning job-search YouTube channel by the same name, Madeline Mann, has led thousands to successfully navigating their career search.
Madeline Mann has been featured on ABC, Bloomberg, New York Times and more. She’s the go-to expert for anyone serious about landing the perfect position with companies they are excited to work for.
With a stellar career as an HR (human resource) expert, Madeline launched the Self Made Millennial YouTube Channel four years ago. Initially, she simply wanted to share tips, strategies and ideas with job seekers, but the show became so popular that she left her position to run her business full time.
Enroll in Madeline's 5 Day Masterclass (FREE)
Click here
Visit www.MadelineMann.com for more great tips
Have you ever wondered what it would be like to be an advocate for the animals and for the vegan movement? Have you given thought to the feeling you’d get by entering a factory farm, walking into the slaughter area to film what really goes on? What about the need to put your emotions aside so that you can accurately document the truth of the horrendous activities?
Such is the case for vegan and animal advocate and activist, Bobby Sud.
With credentials that would impress even the most skeptical about animal welfare, Bobby Sud happened up on his work as an animal advocate. Bobby is a cinematographer with Nation Earth Films, has been filming inside slaughterhouses and factory farms for over three years. He is the director and cinematographer for Million Dollar Vegan. He has appeared on an impressive line up of podcast shows including the Rich Roll Podcast. In addition, he is the creator, producer, and director of The Road Less Eaten, a vegan travel show.
https://www.instagram.com/bobbysud/
A great way to grow your market reach as a vegan and/or plant based business is by appearing on podcast shows. Yet, it takes more than desire to get the best result.
During this episode I share insights from being on both sides of the mic well over 1,000 times.
If you’re a speaker, author, coach, consultant or expert, C-Level executive or anyone who is committed to a clear mission… getting on podcast shows is the next indicated step for your branding, positioning and visibility.
Podcast appearances expose you to hundreds, sometimes even thousands of listener, per episode. And… the shelf-life can’t be beat!
- Visibility
- Market reach … niched and targeted
- Fast track your success
- Low marketing costs
- Showcase your expertise
- Often leads to sales in a very low key way
- Great for raising awareness about your business, book(s), speaking, consulting, association, movement, mission and YOU!
Get the most out of your efforts
- Lay a solid foundation
- Determine various hooks or angels
- Set up the back-end
- Prospect in order to continually find shows
- Set up your environment with the right equipment
- Develop your marketing material
- Determine your end game (goals)
- Schedule your success time
Rather than simply trying to get on shows, get on the right shows for your expertise.
To learn more and have 135 Vegan & Plant-based shows at your fingertips, check out the Vegan Podcast Show Directory at https://kathleengage.kartra.com/page/podcastdirectory
To learn more about Kathleen Gage go to: http://www.veganvisibility.com
Decades long human rights advocate, Laurie Levin, talks about the why being vegan for over 10 years is a huge aspect of her advocacy work. Laurie is committed to raising awareness about the atrocities women throughout the world experience due to inequality.
Early in her 20's, Laurie headed the reproductive rights efforts for NOW-St. Louis. She was the Missouri Coordinator for a Department of Peace working alongside Marianne Williamson. She was the Missouri co-chair of Room to Read--a global non-profit that focuses on girls' education and children's literacy in Asia and Africa.
She was co-chair of the Missouri Executive Women for Hillary Rodham Clinton's 2016 Presidential campaign.
Laurie refers to herself as a Transformation Coach as she helps others transform and master their own wellbeing. She specializes in optimal nutrition, healthy weight loss, and the leading HeartMath® stress reduction techniques.
Laurie has been a featured speaker on each of these topics at corporations, wellness events and retreats, schools and universities, hospitals, ex-convict re-entry programs, and cancer support organizations.
She has an MBA, is a Certified Coach, and HeartMath® Certified Coach, supporting clients globally to achieve their health and well-being goals.
Laurie spent 25 years in corporate America, leaving as a Vice President of one of the largest U.S. national research companies. She went on to start her own business in the health field in 200l.
Book information: Call Me A Woman: On Our Way to Equality and Peace https://callmeawomanbook.com
Visit Laurie Levin's site: http://www.laurielevin.online
Ask most anyone to describe a stereotypical accountant and the words vegan and pink hair aren’t likely be the first that come to mind.
Yet, these two words only begin to describe CPA, Heather Zeitzwolfe. As a long-time vegan, Heather works with her clients, many of whom are also vegan, offering services that include cash flow management, financial forecasting, budgeting, and profit management.
Heather’s passion is helping companies to not only stay afloat during uncertain times, but thrive by implementing simple strategies to keep comings in the black.
Heather has noticed common errors many entrepreneurs make when it comes to running a business. One of the most common is that they let passion override the fact they need to make money and make a profit.
Heather is a firm believer in “do no harm” to animals and will go to any length to assure animals rights are protected.
https://www.zeitzwolfeaccounting.com/
Is it possible to impact behaviors before people choose what they eat? President and Founder at Before the Butcher, Inc., Danny O'Malley, a long time vegan and plant based lifestylist, believes so. Join us for a lively discussion.
Danny is the creator of the first family of plant-based burgers, plant-based eating advocate, and visionary behind Before the Butcher’s UNCUT product line of four retail and 12 food service meat alternatives that look, cook and taste like their animal-based counterparts. Find out more at http://www.btbfoods.com
How can people justify the pain and suffering animals are subjected to? Pain and suffering that is a direct result of insatiable appetites for unhealthy food choices… food choices that are not only selfish, but absolutely unnecessary.
Whether it be the hotdog on a stick at a county fair, meat on the end of a fork for breakfast, lunch and dinner, or the cheeseburger at a summer barbeque, animals needlessly suffer… and continue to do so with no end in sight.
One woman who knows, to her core, that enough is enough is long time vegan, Jane Velez-Mitchell.
Arguably one of the most visible vegan activists, Jane grew up in a relatively meat-free home. Identifying early on as a vegetarian, she saw animals as other than her next meal.
Yet, it was 40 years ago, when PETA was getting started, that Jane had a life-changing epiphany. She saw a video about animals who were used in testing. This opened her eyes to the horrors most people had no knowledge or understanding of.
It was then that she committed to do whatever possible to raise awareness about the atrocities sentient beings are subjected to.
Although she didn’t consume meat, chicken, and seafood, it wasn’t until she discovered dairy was “liquid meat” that she become 100% vegan. That was 25 years ago.
A Strong Platform to Raise Awareness
With a stellar track record in media, her skill as an anchor, coupled with her passion and advocacy for animal rights, Jane is an unstoppable voice for the voiceless.
Visit https://janeunchained.com/ to learn more about Jane Velez-Mitchell.
If you're a vegan, there's a good chance you've looked for restaurants that have vegan options and you've been sorely disappointed. Add to this, food allergies and your options become incredibly limited.
Enter Heather Landex. Heather has made it her personal and professional mission to raise awareness about the need for restaurants to provide choices that minimize the risk to those who have food needs that go beyond the bare minimum required by law.
Author of INCLUSIVE: THE NEW EXCLUSIVE: How The FOOD SERVICE INDUSTRY Can STOP Leaving MONEY On The Table. Earn More, Risk Less!, https://amzn.to/3loUWqv
Heather reveals insights about the food industry that most people are unaware of.
Heather began working in the food service industry in 2000 and has worked in 8 countries, in over 1000 food service businesses. Since training as an Environmental Health Practitioner, she has specialized in food safety, worked with the World’s largest food safety and safety compliance companies, The Olympic Games, the World’s largest chain restaurant brands, Michelin star restaurants and developed and further specialized into allergy and dietary preferences beyond compliance and into customer service, marketing and branding.
Is there such a thing as cruelty free meat? According to Paul Shapiro, founder of Better Meat Co, it is definitely possible for people to enjoy meat without any harm coming to animals. A 30 year vegan, Paul is committed to raising awareness about compassionate meat choices.
www.bettermeat.co
Appearing on podcast shows is a great way to showcase a vegan business. Actually, any business would benefit, but there are common mistakes people make that prevent them from getting the YES! from a host.
In this episode, I share the three most common mistakes and how to avoid them.
Get my FREE Podcast Interview Checklist at http://www.powerupforprofits.com/checklist to learn step-by-step what to do to stand head and shoulders above the rest.
As a vegan and plant-based business speakers, authors, consultants, coaches and business owners, visibility is a must. During this episode learn two powerhouse ways to achieve this outcome.
Free Podcast Appearance Checklist http://www.powerupfor profits.com/checklist
Main website: http://www.veganvisibility.com
Clubhouse: https://www.clubhouse.com/join/vegan-visibility/CkqET1tx/mW08VQzY
Saying you want to create a community is one thing. Achieving this outcome, is a completely different conversation. A successful community is based on several factors including strong leadership, collaborative partnerships, compassion, empathy, drive, commitment, and vision. Attributes that both Lisa Fox and David Pannell have, and some.
Lisa and David have used these very traits to bring together men and women from around the globe who are eager to veganize their businesses.
After both going vegan in September 2018, Lisa and David realized they had skills they could use to help other vegan entrepreneurs grow their businesses. Their journey started with the food and quickly evolved into an understanding and commitment to compassion for animals.
The Backstory
Prior to going vegan, Lisa was an on again, off again vegetarian. David had also been vegetarian for quite a while and his transformation came as a result of the health benefits. Then followed his 100% commitment to the animals and environment.
The greatest pivot occurred for both when a member of their staff brought in vegan brownies, and they realized being vegan could be flavorful. In addition, identifying as vegan was very aligned with their values regarding animals and the environment.
It was because of all the benefits they experienced, by being vegans and the impact it had not only personally, but professionally, they began the Vegan Business Tribe.
What is Vegan Business Tribe?
Vegan Business Tribe is a membership program designed to not only show entrepreneur how to grow their business, but how to succeed.
In addition, through their vegan consultancy agency, Promote Vegan, Lisa and David advise some of the biggest high-street brands and large global food manufacturers on how to better engage with vegan consumers and understand the plant-based marketplace. Vegan Business Tribe is where they give back to the grassroots vegan business community.
In his previous career, David was an ambassador for the Chartered Institute of Marketing as well as running his own marketing and business growth agency for over 12 years.
Lisa also writes the monthly business column in Vegan Food & Living, the UK’s best-selling vegan magazine, as well as being a speaker on autism and running a successful business with a hidden disability.
www.veganbusinesstribe.com
As a vegan SEO Specialist, Hartej completely understands what your website needs to hit the higher pages of search engines. His success with vegan businesses is just one example of how the right strategies can grow your traffic month after month. His network of over 200 vegan websites, will ensure that your dominance in the market niche will be respected by Google.
Alongside SEO, he offers Google Ads management using an algorithm which is set to learn your industry and the actions of competitors and customers. This will work to drive down your costs and increase the presence you have on the web.
The Vegan Change
Hartej went vegan to be more compassionate to animals. He was not impacted by documentaries because he intuitively knew what was going on with factory farming.
He has aligned his passion for being a vegan with his business. He started in the digital space in 2008 and worked with a wide array of industries. In 2019 he realized that many vegan businesses were not being served by the SEO companies they were working with. This motivated him to make a change in his focus to vegan businesses.
Messaging
One of the most important things to focus on is content marketing. Start by asking yourself a few simple questions.
- What is your vegan customer looking for?
- What will they be searching for on Google?
Think about what your customer is looking for and created your content around that.
Shoppers have become more conscious. They are not necessarily looking for a brand name, as much as a philosophy.
You must know what problems you solve and how you can help your customers. Do not worry about the competition, focus on the end user.
Newer people to the vegan space can be intimidated by more seasoned vegans. Keep in mind, there are various types of vegans.
3 Steps for More Visibility
- Absolutely have a website. You cannot run a business effectively without having a strong web presence.
- Do a competitive analysis and research.
- Create content for your website and blog. Content creation is rewarded by Google.
Explore which social networks are best suited for your customer and client base as well as your service offerings. Social media is not a one size fits all situation. However, Hartej is a proponent of Pinterest. He finds a lot of value in the shelf life of a post.
People tend to use Pinterest for “how to” information.
Business Identification
Determine key factors in your business identification.
- Why did you create your business?
- What drives you?
- What motivates you to keep going?
- What do you want to be known as and who do you specialize in working with?
How To Research Your Competition
Conduct a Google search with the keywords you are using to determine other businesses doing what you are doing? See what companies are ranked the highest. Research the keywords they are using, their content, and social presence.
Contacting Hartej
Hartej offers complimentary reports on your business. Simply reach out to him. www.yourveganmarketer.com
How does one go from being a top digital marketer, with a stellar track record with companies like Netflix, Samsun, Disney, Under Armour and Audi to the Founder & CEO of RDCL Superfoods, a new direct-to-consumer provider of personalized, functional superfoods that are 100% plant-based?
In this episode of Vegan Visibility, Donny Makower shares how he came to this life-changing decision.
A Stellar Marketing Track Record
Donny Makower has been a leader in digital marketing and brand development for 20 years. He co-founded RED Interactive Agency, a premier digital agency, which he ultimately sold. As President of RED, Donny led client services, strategy, operations, new business efforts, and the company’s vision.
Donny’s expertise centers around building organizations, developing brand strategies, and challenging companies to re-evaluate their customer experience models. Pre-pandemic, he spoke at various events and conferences about these topics. https://youtu.be/BmrYPZEXBgk
When restrictions are lifted, he looks forward to once again getting on the platform to share his wealth of knowledge about business and his insights about the need for more people to know the truth about the benefits of a vegan lifestyle.
In August of 2018, Donny decided to align his professional endeavors with his passions around plant-based nutrition and cruelty-free living as the Founder & CEO of RDCL Superfoods.
To learn more about RDCL Superfoods and receive 20% off your first order, use coupon code: GETRDCL at checkout www.rdclsuperfoods.com/
Podcasts are all the rage. They are a great way to showcase your expertise, but it takes more than simply reaching out to a host to get on their show. This is even more true in a very niche market, like the vegan and plant based markets.
Kathleen Gage shares specific strategies on how to get on the right shows, with the right message.
Be sure to check out her Podcast Directory with 135 Vegan and Plant Based Show Listings. http://www.powerupforprofits.com/directoryvegan
The show name has changed to more fully align with marketing within the vegan and plant based industries. Be sure to subscribe and give a rating.
Big changes are underfoot. Previously known as the Power Up for Profits Podcast show, Vegan Visibility is the premier podcast show to hear from authors, speakers, entrepreneurs and others committed to cruelty-free lifestyles.
Be sure to check out http://www.veganvisibility.com
I'm often asked if podcast shows are really one of the best ways to gain visibility in front of a target market. The answer is a resounding, "YES!"
My featured expert on this episode of the Power Up for Profits show is Reverend Dr. Marcia Ledford.
Proving once and for all, that podcast shows work, Reverend Marcia shared her insights as a member of the Podcast Rockstar Club.
www.politicaltheologymatters.com/
Rochelle Marie is a Podcast Rockstar. Sharing her experience as a member of the Podcast Rockstar Club (www.PowerUpForProfits.com/podcastrockstar) , Rochelle shares how she got started only a few months ago booking shows, yet, she has quickly gotten a nice system in place that is getting her on very niched shows.
Organic marketing was a slow process and she wanted to see quicker results to build her influence. She realized that podcast interviews could help her achieve the outcome she desired; visibility and market reach. She views podcast interviews as a long-term strategy.
One of her greatest successes is her ability to build her Facebook group through podcast interviews.
Services Offered
Rochelle Marie coaches and consults with career moms who took time off from their corporate career and are ready to get back into their career. Often, they have lost self-confidence along the way.
She helps her clients discover who they really are and what direction they want their career to move in.
Foundational Aspects
- Develop a media page on your website
- One sheet
- Clarity in your message
- Complimentary resource which can convert visitors into subscribers
- Convert visitors into paying clients
- Honing your message with each show you are on
Recommendations for Finding Interview Opportunities
- Search Apple Podcasts
- Join social media podcast groups
- Put time into the process – schedule the time for research
- Rochelle Marie shared a super hack tip she reveals at 28:15 minutes
www.herleadershipway.com/
www.facebook.com/groups/hlwactiongroup
Sonia Frontera is a divorce lawyer, empowerment trainer and author. The owner of Frontera Law in Lambertville, N.J., she offers forward-thinking legal solutions to help individuals end their marriages amicably and navigate the immigration maze.
The author of Relationships Solutions: Effective Strategies to Heal Your Heart and Create the Happiness You Deserve, Frontera offers practical advice and hope to people whose lives have been upended by marital troubles, teaching them how to dissolve their obstacles to happiness and create fulfilling lives.
Frontera is the survivor of a toxic marriage who has been happily remarried for 14 years. Through the years, she has supported domestic violence survivors as an advocate, speaker and empowerment trainer. She is a Certified Canfield Success Principles Trainer and offers inspirational workshops and retreats.
A graduate of Rutgers Law School and Syracuse University, Frontera contributes regularly to Divorce Magazine and Divorced Moms and has been featured on NBC, MSN and The New York Times.
She is a compulsive knitter who is happiest hanging out at her New Jersey country home with her husband and their three street-dogs-turned-princesses.
Find out how Sonia is utilizing the power of podcast interviews to reach her market, raise her visibility and sell more books.
www.soniafrontera.com
After having a stroke, Marcia Moran discovered challenges she never thought she would experience. From Aphasia to difficulty walking, Marcia was determined not to let her stroke define her.
Since that time, Marcia has successfully written an in-demand book and appeared on dozens of podcast shows sharing her experience as a stroke survivor, author, speaker and advocate.
More on Marcia Moral at http://www.strokeforward.com
Natasha Tatton, co-founder of Bred, vegan bakery, reveals how she uses the power of podcast interviews to increase awareness about the 100% plant-based organic sourdough bread shop located in Creekside, Whistler, B.C.
Natasha and her husband, Ed, started Bred to offer alternatives to traditional bakeries. Knowing the importance of visibility, Natasha was determined to do all possible to get the word out about the business. In addition, to the give-back programs they are involved in including planting trees for each cup of coffee sold.
http://www.edsbred.com
https://www.instagram.com/eds_bred/
In a constantly changing world, one thing that is consistent is the need to communicate in a way that gets results.
During my conversation with Yvonne Silver, we dug deep into how to Crack the CODE of communication, personality, and perspective.
Yvonne E.L. Silver is the Founder of Flourish as well as Women & Wisdom Media. She is the author of the bestselling book, Words, Wisdom & Wisdom, The Modern Art of Confident Conversations.
Yvonne is a Speaker, Certified Executive Coach and Chartered Professional HR Consultant. She coaches and mentors visionary entrepreneurs and leaders to flourish in business – by mastering their authentic voice, having powerful and confident conversations, so they can thrive in a man's world - creating a sustainable business and a proud legacy for their children. With over 25 years of experience in eight high-growth start-ups and supporting Fortune 500 firms (as a regional VP for a global talent management firm) Yvonne draws on experiences holding senior roles also of Founder, Consultant and HR Director.
How to Reach Yvonne Silver
https://www.WordsWomenAndWisdom.com
https://www.linkedin.com/yvonnesilver/
https://www.facebook.com/yvonne.silver33
https://www.facebook.com/YvonneSilverFlourish
Facebook Business Page https://www.facebook.com/YvonneSilverFlourish
Bestselling book - Video introduction with Amazon links: https://admin_3bf0.gr8.com/
Resources
Free 3-Chapter download of my bestselling book -"Words, Women & Wisdom: The Modern Art of Confident Conversations" (Click the big RED button) at: www.WordsWomenAndWisdom.com
Details about the next BANK IOS 6-Intelligences Coaching Program (Feb. 10th start for 90-days) for business entrepreneurs and leaders ready to work smarter vs. harder using Personality Science and 5 more Intelligences, to win more in 2021 information here: https://admin-4ea7a.gr8.com/
Virtual 2-day Summit CONFIDENCE + CREDIBILITY = CA$H 2-DAY is coming up on Fri. Feb 19th and Sat. 20th from 10am-4pm Mountain Time. Details here: https://www.eventbrite.ca/e/confidence-credibility-cah-2-day-virtual-summit-feb-2021-tickets-131742785217
FREE Podcast Interview Checklist from Kathleen Gage http://www.powerupforprofits.com/checklist
Natasha Tatton is a co-founder of Eds Bred in Whistler, B.C. Partnering with her husband to fulfill their commitment to healthy living, Natasha and Ed are a destination point in the beautiful resort area.
Natasha shares how she uses the power of podcast interviews to reach her market.
During this lively conversation you find out how they started their business.
The frequency goals she has for being on shows. The importance of morning routines. How she focuses on food bloggers to amplify her message.
She also shares the many topics she talks about on shows and how she uses media releases to gain visibility.
To learn more and book Natasha Tatton on your podcast go to www.edsbred.com and https://www.instagram.com/eds_bred/
To learn more about the Podcast Rockstar Club go to http://www.powerupforprofits.com/podcastrockstar
Author, Sandy Phillips Kirkham shares her best strategies on how she went from never having done a podcast interview a few months ago, to now having 70 interviews to her credit.
Sandy is an in-demand guest to talk about being an author, the topic of her book, Let Me Prey Upon You and how to overcome trauma.
To book Sandy for an interview, go to http://www.sandyphillipskirkham.com
Podcast Rockstar Club
http://www.powerupforprofits.com/podcastrockstar
Yvonne DiVita is a passionate writer and former book publisher. Today she’s a business coach and a developmental editor for those smart folks writing books who need a helping hand. She became the person she is when she discovered so many women who 'wanted to write a book' but didn't think they could. Or, thought they could start a business, but were confused about how to start.
In today’s Podcast Rockstar Club Live conversation, Yvonne and Kathleen discuss the benefits of having a book AND marketing the book by way of podcast interviews.
Get ready for a lively conversation where two friends and colleagues share insights any expert and author will benefit from.
More information
https://www.nurturingbigideas.com/
At the age of 27, Rachel Richards quit her job and retired, living off $15,000 per month in passive income. Rachel is the bestselling author of “Money Honey” and “Passive Income, Aggressive Retirement.” She is a former financial advisor and a real estate investor with almost 40 rental units. By making the topic of money management fun, entertaining, and simple, Rachel has helped thousands of millennials work their way out of financial despair.
During our conversation we discussed strategies for securing one’s financial future during very uncertain times.
A few of the areas we covered were:
- Portfolio income
- Rental income
- Real estate investments
- Air B&Bs
- Royalty income
- Online courses
- Coin operated machines
- Student loan consolidation
- Income diversification
BOOKS
Money Honey
Passive Income, Aggressive Retirement
Connect with Rachel https://www.instagram.com/moneyhoneyrachel
https://www.facebook.com/MoneyHoneyRachel/
https://www.linkedin.com/in/rachelhoperichards/
https://www.moneyhoneyrachel.com/
Taking her life experience to a completely new level, author, speaker, food intuitive and remote healer, Lana Nelson shares how she has successfully used the power of podcast interviews to get her message out to market in a big way. All the while, caring for her husband who had a very serious health situation several years ago.
Enjoy the journey with Lana Nelson.
http://www.thefoodcodes.com
Imagine having a stroke that leaves you with the inability to walk or talk. Now imagine you're only 53. Such was the case with Marcia Moran.
Not one to take life laying down, Marcia did all she needed to do to learn to walk, talk and write a book about her experiences. From there, she set on a journey to share her message near and far by way of podcast interviews.
Hear Marcia's story of how she overcame what seemed insurmountable odds to become a favorite on podcast shows around the globe.
http://www.strokeforward.com for more information on Marcia.
http://www.powerupforprofits.com/podcastrockstar
for information on the Podcast Rockstar Club
During this episode, Margaret Mary O'Connor shares her insights, experience and strategies on how she books podcast shows in spite of, or because of, a controversial topic.
Margaret Mary O’Connor has made it her mission to reveal the truth of Your Catholic Church.
She holds a Bachelor of Science degree from the University At Buffalo (NY), and a Master of Arts in Pastoral Ministry from Christ the King Seminary in East Aurora, NY. She is a former Chaplain and is currently a Eucharistic Minister at Our Lady of Charity Parish where, ironically, the Church windows depict the Vatican II Council. One window represents the “Pastoral Constitution on the Church in the Modern World,” which includes an article that speaks directly to ending sexual discrimination of all kinds in our Church.
In this time of Church upheaval, O’Connor, as author of Scandal in the Shadows, has uncovered secrets which were conveniently buried away in hopes they would never see the light of day.
http://www.yourradicaltruth.com
Rockstar member, Martika Whylly shares her best practices for finding shows to appear on AND how to find guests for her podcast show, Grieve with Ease.
Martika looks for guests who have lost a loved one to share their stories of how they heal.
http://www.grievewithease.com
During this Facebook Live to the Podcast Rockstar Club members, Kate Kunkel shares her best strategies for getting on lots of podcast shows.
With a background in broadcast media, Kate found the jump into podcast interviews to compliment her love of this medium.
Listen in to learn how you can become a Rockstar Podcast Guest.
http://www.katekunkel.com
Podcast Rockstar Club
http://www.powerupforprofits.com/podcastrockstar
Chances are you've heard having a book is a great idea. But the thought of writing it overwhelms many experts. Find out how to get a book done with very little actual writing.
Step by step process is discussed. And how to market it with podcast shows.
FREE Podcast Interview Checklist
http://www.powerupforprofits.com/checklist
Virtual Book Tour Kindle Book
https://www.powerupforprofits.com/virtualbooktour\
Transcript Services
http://www.powerupforprofits.com/transcritps
Combining their love of plant based/vegan eating, skiing, hiking and other outdoor activities, Ed and Tash (as she is known to locals) managed to successfully do what they were cautioned wouldn’t work; open a plant-based bakery.
Their decision to open the doors to Ed’s Bred was not without a lot of thought and planning. Researching some of the finest bakeries in the States, they realized there was a great untapped opportunity to open a plant-based/vegan bakery.
From their original offering of plant-based sour dough bread, Ed’s Bred, pre-pandemic, grew their menu choices into espresso, cinnamon buns, cookies, pizza dough and a few choice deli items.
Enjoying record breaking growth month-after-month, they hit their best month ever when the pandemic hit. Realizing they needed to pivot quickly, it took only 24 hours for Ed and Tash to admit things had dramatically changed.
With no time to wallow in fear or self-pity, they got to work making substantially dramatic changes.
Within 24 hours, they went from hitting their best month ever, to literally being told they had to shut down and lay off their entire staff. Ed and Tash immediately rolled up their sleeves, put pen to paper and figured out what the next steps needed to be.
With no idea how long their doors would be shut, they pivoted by the next day and made the decision to take their business completely online. People submitted their order online, and were able to have a no contact pickup of their order.
Even before the shift in their business model, they achieved what many businesses aspire to, 100% zero waste. With sustainability one of their major values, they are constantly on the lookout for ways to bring no harm to animals and the environment. From choosing vendors who have similar business practices, to implementing environmental programs, Ed and Tash have built a loyal customer base that continues to grow.
http://www.edsbred.com
Hands down, podcast interviews are one of the best ways to grow your market reach. With shows of every description, there's bound to be plenty you can appear on.
Yet, many experts miss the mark when it comes to approaching a host.
In this short episode, find out what NOT to do that is sure to get you a big fat NO rather than the YES you are seeking.
FREE Podcast Interview Checklist http://www.powerupforprofits.com/checklist
Join the best club around to learn how to gain massive visibility with podcast shows. The Podcast Rockstar Club
http://www.powerupforprofits.com/podcastrockstar
With the changing world of business, it is more important now, than ever before, to be prepared for the unexpected. Whether it be COVID, the economy, a future pandemic, the loss of a family member or anything in between, there are steps you can take to assure a little disruption as possible. One person who does all possible to help entrepreneurs prepare for the unexpected is Melissa Gamarra.
Melissa Gamarra is a Certified Online Business Manager and Author living in Salt Lake City. She helps online business owners create organization and business strategies so they can scale their companies effortlessly.
Melissa started her business while in her 3rd trimester of pregnancy and working a 9-5 in business finance. After building a successful online business for herself and many of her clients she decided to share her knowledge via her new book, Transform Your Online Business into a Flourishing Enterprise.
Contact Melissa
https://www.melissagamarramanagement.com
https://www.instagram.com/melissagamarra
https://www.facebook.com/melissagamarra
Book on Amazon https://amzn.to/3jbwDrj
Is it possible to upset a podcast show host? It sure is. Find out what upset this show host.
Discover three things you must do to keep hosts happy.
Podcaster's Kit: http://www.powerupforprofits.com/bcpodcast
As an expert, it's likely that you've thought of the power of podcast shows. The question is, “Do you start your own show or do you appear on other people’s shows?”
Let’s break it down to see which is best for you.
As a Host
Running your own show gives you the ability to showcase any type of information you want. You are the “boss.” However, there are time and financial investments to running your own show that you won’t experience if you appear on established shows.
Considerations
- Why are you doing a show?
- Who is the show for?
- Why should they listen to you?
- Name your show
- Determine platform
- Length
- Recording equipment
- Recording and Editing software
- Editing
- Converting episode
- Show notes
- Hosting platform
- Submitting to directories
- Promoting
- Monetizing
As a Featured Expert
- Foundation
- Research
- Outreach
- Interview
- Promote
Facts and Figures
A few facts and figures to consider when deciding to use podcasts as a platform for raising awareness about you, your products and services and your business are that, according to Podcast Insights…
- 50% of all U.S. homes are podcast fans.
- 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population
- 27% of US podcast listeners have a 4-year college degree – vs 19% for US pop
- 49% of podcast listening is done at home, down from 51% in 2017
- 22% listen while driving (in a vehicle), same as 2017
- Comedy is the most popular podcasting genre, followed by education and news
Additionally…
- Podcast listeners are much more active on every social media channel (94% are active on at least one – vs 81% for the entire population)
- Podcast listeners are more likely to follow companies and brands on social media
- Podcast listeners are more likely to subscribe to Netflix or Amazon Prime (meaning they are less likely to be exposed to TV advertising)
- 69% agreed that podcast ads made them aware of new products or services
Bottom-line
If you’re just starting out, my recommendation is to be a featured expert before starting your own show. But it takes more than simply getting on shows. There are specific steps and strategies to the process.
To learn exactly what to do, get the Podcast Interview Checklist absolutely FREE. http://www.powerupforprofits.com/checklist
To dig deeper, check out the Podcast Rockstar Club https://www.powerupforprofits.com/podcastrockstar
Starting a podcast show may seem like a great idea, but when you pull back the cover, you see there is a LOT of work involved. There are those who tell you, "It's easy. Anyone can do it."
Not so fast. In reality, there are investments of time and money you must make to be successful. In this episode, I pull back the covers.
FREE checklist - Podcast Interview Checklist http://www.powerupforprofits.com/checklist
http://www.themarketingmindset.com (blog)
You've booked your first podcast interview. Now what? Seasoned host and in-demand featured expert, Kathleen Gage, shares insights of best practices.
- Relax
- Have fun
- Have a short intro prepared so when the host asks you about yourself, your thoughts are organized.
- Create value for the listeners/viewers
- Even if the show is “audio only” be prepared to go on camera. Some hosts like recording while on camera although they may only use the audio portion.
- Keep in mind, it’s about the audience and the host, not you.
Get the checklist mentioned ... www.PowerUpForProfits.com/checklist
With all the changes with how we receive healthcare, Maureen Healy, is ahead of the curve. As the founder of Virtual Healing, a company dedicated to the health and well-being of people everywhere, Maureen has made it her mission to raise awareness about patient advocacy.
With a background in healthcare spanning over three decades, Maureen discovered her love of medicine while still in her teens.
He father was a physician and her mother was a registered nurse. The only girl in a family of seven children, Maureen chose learning from her father about the basics of medicine rather than cook for her family.
This led her on a lifetime passion, and a career, as a registered nurse and then a nurse practitioner.
Maureen got her master’s degree, securing her position as a nurse practitioner. She wanted more autonomy and control in how she practiced medicine.
Her desire to write a book about how to have a better hospital stay began well over 15 years ago. But as happens to many authors, life took front seat to her writing. All that changed when her mother had a serious car accident.
She quickly realized how important it is for loved ones to be the eyes and ears for a patient.
Your Guide to a Safe and Swift Hospital Stay chronicles her mother’s journey and how Maureen addressed the many issues that arose.
Available on Amazon, the books description clearly identifies what many people experience when tragedy strikes. https://amzn.to/2Wbko59
Visit http://www.virtualhealing.com
What does it take to give up a great job, with all the trappings, to set out on your own. Dr. Darian Parker shares his story. He earned his Ph.D in Sports Education Leadership with an emphasis in Behavior Modification from the University of Nevada Las Vegas. He earned his Master's and Bachelor's degrees from James Madison University in Kinesiology with concentrations in Exercise Leadership, Athletic Administration and Advanced Coaching. Dr. Parker is also a certified personal trainer through the National Strength and Conditioning Association.
https://www.linkedin.com/in/darianparker/
https://www.elmadventures.com/
Fine artist, Lorraine Lawson, shares insights on how to tap into one's creativity in spite of, or maybe because of, a global shutdown.
A time to go deep into one's purpose, Lorraine goes deep into her strategies to stay the course.
We’ve moved into a “new normal” over the last week. What exactly does that mean? Actually, no one knows for sure.
Yet, we do know, life has changed… a lot.
With change, comes fear. With fear, comes lack of action. With lack of action… well, lack of action could actually create more fear. The solution… action… the right kind of action.
When all of this started happening, with restaurants and bars being required to shut down in some areas, we didn’t think too much of it due to it being in only a few locations. But a few turned into virtually the entire United States. Other countries are going through the same thing.
Then came dental offices, veterinarians, florists, hair and nail salons and many nonessential businesses. Sure, lots of people think the barber and hair salon are essential, but when you get right down to it, they are not. We are quickly learning what is a “must have” compare to a “nice to have.”
If it feels like the brakes have been put on and life is never going to be the same again, it has changed… dramatically. It’s not going to stay like this forever, but it won’t go back to the way it was. Much of what we took for granted is gone forever.
Lots of people are experiencing massive amounts of panic, fear and anxiety. I can safely say that virtually everyone, myself included, is going through some level of fear. This is a normal reaction. Yet, it’s not whether or not we experience fear, it’s what we do with it.
In this episode, you will find out what you can do.
With over 50 episodes featuring a cross-section of guests, Hilary Sutton, host of Hustle & Grace, is in season three of her show.
Her show focuses on how entrepreneurs can enjoy the hustle of business and yet, still have a life. Her preference is to interview guests who share their story rather than focus on a specific area of expertise.
Her recommendations
•Strive for balance
•Create an intentional career
•Have goals and passion in your business
•Advice to Experts Seeking Interviews
•Hosts are interested in guests who bring value to the audience
•Focus on collaboration with the host
Read full post. http://powerupforprofitspodcast.com/hilary-sutton-hustle-grace/
Margaret Mary O’Connor is on a mission to raise awareness about the lies and deceit from the Catholic Church. As the author of Scandal in the Shadows, The Original Priest - Mary Mother, Margaret Mary knows there will be those who want to continue to keep the truth hidden.
Margaret Mary O'Connor has a Master of Arts in Pastoral Ministry from Christ the King Seminary in East Aurora, New York and a Bachelor of Science from the University of Buffalo.
She is a former Chaplain, and currently a Eucharistic Minister. Margaret May literally walks the walk on picket lines to keep attention on Women's Ordination, Church accountability and on Priest Sexual Abuse Issues. As a fellow member of the Laity, she believes any Catholic deserves the truth rather than constant deception.
Margaret is a member of Call to Action, Future Church, Roman Catholic Women Priests, Water, Women's Ordination Conference, and SNAP (Survivors Network of those abused by Priests).
She is the recipient of the Special Award for Achievement from the Dale Carnegie Public Speaking Course.
Margaret Mary’s journey into the history of the church began decades ago when she realized a huge truth had been buried away from the general public.
During our conversation, Margaret Mary shares some of the experiences she had when a hospital Chaplin, run-ins with the law and FBI and why she is so driven to reveal the truth about how women are not treated as equals by the “powers that be” in the Church.
Margaret Mary recalls one run in.
“During the last St. Patrick’s Day, a former FBI agent who was hired by the Diocese of Buffalo tried to get the best of me. There were two policemen who were on either side of my shoulders. corner of my eye there was two policemen that were on either side of my shoulders. There were policemen behind me as well as in front of me. It was really jarring.”
Our conversation revealed so much more than I anticipated. You will learn insights about the Catholic Church that have been buried away for hundreds of years.
“Most people have no idea of the history of the church and that women had positions of power.”
Margaret Mary shares the process she went through to write Scandal in the Shadows, including when she wanted to give up because she questioned her right to tell the story in such detail.
Discover what happened when Margaret Mary visited a psychic to dig deep into whether or not she should write the book.
Find out what her concerns are now that the book is published.
Knowing the story must be told keeps her moving forward. The book is the truth revealed and the lies exposed.
Her book is an extension of her life’s work. Margaret Mary is committed to taking her message near and far. She is available for speaking engagements, interviews and guest appearances about the book and subject matter.
About the book
Scandal in the Shadows focuses in on something unbelievably, incredible, which took place in the early History of the Catholic Church, the existence of Mary Priest, otherwise known as Mary Mother of God. Millions of Catholics are unaware of the past presence of Women Apostles, Women Bishops, Women Deacons, and Women Priests, in their Church's History. How could you know, when your own Catholic Church never disclosed the actual truth of this matter to you?
Explicitly absent from this book is any type of fabricated conjecture. Instead, its facts are backed up from Biblical research providing you the reader, with the actual truth, rather than the lies and deception you currently receive from your Church hierarchy.
To some, ancient controversial knowledge might at first seem Scandalous, but it is there where you will find the Historical Truth of the Women Priest Ordination Issue.
Scandal in the Shadows is written from the perspective of a lay Catholic Woman's realization that she was being lied to about her own Church's past History involving Women Priest's. As the complicity of this centuries old Scandal, continues on she wants her fellow Catholics to learn the actual truth of this matter for themselves. This hands-on-book is meant to be a travel guide tool, to enhance the readers own travel back into the early History of the Catholic Church.
You are afforded a journey into a discovery of fascinating proportion, you will be surprised by the thought provoking past History of your own Catholic Church, view your own Church, like you have never before done. Who knew, that the solutions to today's Catholic Church Issues, may very well be solved from utilizing our Church's past History.
Who is the book for?
Scandal in the Shadows is geared specifically for the Laity of the Catholic Church.
It asks the questions that our Church hierarchy's selective memory, will not answer for you. Their memory issue indeed, leaves all of us with more unanswered questions to deal with. What do we really know? And what has our Church conveniently not been telling us? Where can we find the truth today? Why exactly is it, that our hierarchy will not even acknowledge their own Church's past history? If ever there was a time, where Catholics needed Jesus' honesty, and transparency, now is that time. Why have the Church Fathers not been open and transparent with the Laity of their Church for centuries? So where is the truth to be found? It resides with in the skeletons found in the Church's own closets. With their appearance, History's truth will finally come out of the dark to be seen in the light of day.
Get your copy at https://amzn.to/32Qw5Ak
www.YourRadicalTruth.com
https://www.facebook.com/groups/yourradicaltruth/
https://www.linkedin.com/yourradicaltruth
Joanne Weiland invents industries. She is the Chief Connections Officer and Founder of the Collaboration Cloud Community: www.LinktoEXPERT.com
A recovered Road Warrior, having put on more than a million miles of travel, Joanne is committed to showing experts how to connect in the most effective way possible both online and off.
Joanne connects executives, entrepreneurs, event professionals and the media all over the world. Her passion is to encourage others to experience, elevate and express – “Be all you are designed to be!”
Joanne was a Growth Hacker before she knew measuring your marketing results was called growth hacking. Because “If you can’t measure your marketing efforts don’t do it.”
Joanne is continually interviewed on radio, internet TV and pod casts around the world. Joanne has a very successful background in sales and marketing – creating global alliances before it was cool. She is an innovator of a remarkable interactive marketing and PR Platform which allows experts to find clients and have clients find you fast and with ease.
Collaborating with Affiliates and Vendors directly allows expert members to seize immediate market opportunities. Joanne has an extensive background in master minding, mind mapping, and building relationships globally.
In today’s episode on Power Up for Profits Podcast, Joanne talks about the art of networking. What you need to do, how to do it, and most importantly, the follow up.
In 2017, she created the portal to make Expert Connections that Count. Mastermind with other experts, create joint ventures, bundle your products and services to expand your reach and reputation.
The portal was created so you can find an expert, review their credentials and hire them in minutes. A process that traditionally takes months.
Convert your ideas into realities and be the first to marketing.
Designed for entrepreneurs, executives, event professionals and the media to collaborate with ease. Joanne is committed to offering everyone the choose to do what they love and love what they do – making this world a better place to live, work and play.
Tips for Attending Conferences
- Do your homework on who is attending
- Connect ahead of time
- Manage your time
- Follow up
Hobbies and Favorite Activities
- Masterminding
- Walking in nature
- Grounding daily
- Tampa Bay Film Society
Tips on Starting a Business
- Realize it takes time
- Have money saved up
- Pay off your bills as much as possible before jumping in
- Join masterminds
- Surround yourself with others in business
- Be accountable
Website: www.LinktoEXPERT.com
Social media links:
www.LinktoEXPERT.com
www.linkedin.com/in/jweiland
www.facebook.com/LinktoEXPERT
https://twitter.com/LinktoEXPERT
www.youtube.com/mylinktoexpert
Links to causes that matter to Joanne:
http://www.soarcommunitynetwork.com
First time author, Martika Whylly shares insights into what motivated her to write her book, how to stay motivated and what to do when you get writer’s block.
Her book is a great resource for anyone who wants to further understand the grieving process. Martika believes in the afterlife and being guided by a Higher Power.
Having lost her mother at the age of 15, Martika began her journey to more fully understand the process of grieving. Her path took her into a career working in a nursing home, bringing comfort to the residence who were transitioning.
Martika shares insights into the stages of grieving, the process of transition and what comes next, based on one’s beliefs.
Her book was a happy accident. Having premonitions in her dream of a man dressed in black, she was determined to discover the origin of the vision.
She started writing, not realizing she was actually working on a book. Her writing was about the many deaths she had experienced and dealing with grief.
Yet, at one point, everything came to a standstill with her writing. Find out how she overcame her own writer’s block through an episode of Oprah Winfrey.
On the afterlife
“I believe that we're all creators and we're always creating constantly, even when we transition. When we go cross over, if we believe nothing happens after we die, then nothing will happen.
I believe that once you cross over, you see that light. Some people are afraid of the light. I don't think they go into the light. And then they become spirits and physical, which we call ghosts and apparitions, which I've seen. But I believe once you see the light, you cross over near it into that light. Because I've experienced that as well. That to me is love in its purest form, whether you want to call it God, the universe or Allah. To me, it's just pure love. And when you experience that, you'll never fear death, ever.”
According to Martika, most people that have experienced the light or had a near-death experience aren't afraid of it.
“Now, if we all had that, we would all probably live in a very different world and we'd look very different.”
Twitter.com/MartikaWhylly
http://facebook.com/grievewithease
https://www.linkedin.com/in/martika-whylly.
http://wwww.grievewithease.com
Carolyn Kiel is a learning and development leader who helps global companies prepare their employees to succeed during times of change. As the Host of the Beyond 6 Seconds podcast, she interviews entrepreneurs, creators and leaders about their candid and inspiring stories: the challenges they've faced, the ups and downs in their journeys, and how they're achieving their goals.
Beyond 6 Seconds was created based on the fact that most people have incredibly short attentions spans. When Carolyn thought of recruiters, she realized most make their decision what pile a resume goes into within six seconds.
Carolyn’s passion is talking to everyday people who have incredible stories that grab people within six seconds.
In talking with Carolyn a few things became apparent that a guest must know before approaching a host.
What impression do you give in the first six seconds?
Carolyn’s insights
Be authentic. Know your personal brand. Know your strengths. Determine what makes you unique. Be genuine.
What drives you? This is important to know.
Combine this to be noticeable in 6 seconds or less. Realize, you are being judged immediately, from the moment someone sees you and you open your mouth. It’s human nature.
During the interview you will find out who her most memorable guest was and why.
When you pitch, be specific. Listen to a few episodes (or at least part of the episodes). Get your information correct such as the name of the show, host’s name, theme and niche when you pitch. Not doing so puts you in the “not to be considered” pile.
Avoid generic pitches. Let the host know what kind of value you will bring to the audience.
Realize that hosts get lots of pitches on any given day.
Top three things to do to get on shows
- Research the show and pitch from that perspective and know the theme of the show
- Point out why you would make a great guest
- Be prepared for your interview and offer a few talking points
When asked who her “bucket list” guest is, Carolyn was quick to say, “Brandon Stanton the man behind Humans of New York or Hony.”
Want some “win over” points with Carolyn? Introduce her to Brandon.
www.beyond6seconds.com
Facebook: www.facebook.com/groups/beyond6seconds/
Twitter: @Beyond6s
Instagram: @beyond6seconds
LinkedIn: www.linkedin.com/company/35483102
Brent Basham is one of five experts who started www.Poddit.net based on a need to help both podcast hosts and experts find a simpler, more effective way to meet. Host of Digital Dads (no longer airing) and his new show, Heart First, which focuses on the right values for business, Brent is consider one of the most visionary networkers around. The interview allows viewers to gain perspective on how to make the process of finding shows that are a perfect fit for their expertise simple, easy and effective. What Hosts Want
- Good content
- Right fit for the audience
- Many hosts don’t want to be pitched. They search out guest. However, when done right a pitch can work very nicely.
- You've really got to bring your A-game to the table when you pitch a host to be on the show.
Hosts might seek out guests by finding them on Amazon, TedX Talks, other shows and by being active on social media. To be good at podcasting, it takes more than just turning on your phone. You have to present yourself professionally. Pod Fading The average number of episodes a host airs is seven before they Pod Fade.
Pod Fading means they fade out of the scene. The challenge resides in the fact they have bought into the belief that it doesn’t take work to get a show off the ground. When they don’t get enough listeners, fast enough, many hosts quit. It can take dozens of shows before a show takes off. And you must consistently work on it.
The Long Game Plan It’s important to see hosting a show, and being a featured expert on shows, with a long-game view.
Here are a few key things you can do:
- Write a quality book. Quality being the optimal word. A quality book shows discipline.
- Get out and be seen.
- Do lots of shows.
- Don’t worry about the size of the show.
- Make sure you pitch the right shows.
- Listen to snippets of the show.
- Customize your pitch.
- Make sure the host interviews guests because if they don’t, there’s no reason to ask to be on the show.
- Have a fine-tuned marketing piece… this is what www.Poddit.com offers experts; a platform to present your expertise. Poddit offers the platform for hosts and experts to meet.
- Determine if you want to be on a podcast simply to inform and educate or to get an ROI.
- If you use a P.R. person, make sure they know what they are doing.
- Be authentic. Most of all, create value for listeners.
Check out Poddit at www.Poddit.net. Become a member. There are three levels to choose from.
https://www.facebook.com/getpoddit/
https://twitter.com/brentbash
For the past five years, host of Bacon Bits Podcast, Brian Basilico has learned a great deal about what it takes to have an award winning show.
Chosen as one of the top 35 Outstanding Podcasts as chosen by Inc. Magazine, Brian pulls back the curtain to reveal what experts need to know when looking for interview opportunities.
Here is just a bit, a Bacon Bit, we covered in our 25 minutes together.
- Be willing to invest in your education about podcasting.
- If you’re a podcaster, interview people you really want to learn from. If you are a guest, what do you have that a host could learn about?
- Treat the interview as you would a conversation over a cup of coffee.
- You are a featured expert to teach something both to the host and the audience.
- Being referred to high-traffic shows is a plus.
- A podcast is not a business in and of itself. It is a piece of the business model.
- Research the show AND the host before you approach them.
- Video messages to the host about getting on their show are unique and may get their attention.
- Follow hosts on social media and engage with them. Show you are really interested in their platform.
- You may need to have a pre-interview conversation.
- Use the 3/5 formula. (what’s this? Find out when you watch this interview)
- Be specific about what you will talk about. Vagueness doesn’t work.
- Have a unique perspective to what you do.
- Leave the audience wanting more.
- Material to prepare… short bio, headshot (high res), address to do snail mail, topic sheet on each topic you are doing.
- Build real relationships with hosts.
- Invest in people and they will invest in you.
- Podcasting can make you an influencer.
- Do every podcast show you can. You never know who’s listening.
- Listen to lots of shows.
BACON: Building Authentic Connections Online Networking
Brian Basilico is an award-winning, internationally recognized author and speaker (and a self-professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award-winning marketing consulting and production company in Aurora, Illinois. B2b was founded in 2001 and helps companies and non-profits market their products and services through the effective use of online tools including websites, blogs, email, social networking, Google, S.E.O., YouTube, and more.
Brian’s career spans almost 40 years. Since his first production company in 1979, he’s produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. Brian combines years of marketing experience with technical expertise, to build online campaigns that continue to produce measurable results. As a musician, technician, programmer, producer, and consultant, he has built a reputation for creativity, innovation, and translating “geek speak” into English. Brian is also an adjunct professor, trainer, speaker, and author of many marketing and social networking blogs and articles.
Brian is also the host of the popular The Bacon Podcast. It's a twice weekly show that includes tips and tricks, and guest expert interviews. The Bacon Podcast is one of the top 35 Outstanding Podcasts as chosen by Inc. Magazine.
He has also been featured as a guest expert in many print and online publications. He is a contributor to Inc. Magazine Online, Business2Community, Entrepreneur Magazine, and Local Newspapers including the Chicago Daily Herald.
Contact Brain:
https://baconpodcast.com/
https://brianbasilico.com/
https://www.facebook.com/basilicobrian/
https://twitter.com/bbasilico
Paul Edwards is an international bestselling author and host of the Influencer Networking Secrets Podcast Show, featuring interviews with some of the world's most successful speakers, authors, business leaders and influencers.
He is the architect and founder of the Business Beyond Business Mastermind, a strategic connector mastermind group that incorporates teaching, mentoring and accountability for the Radically Generous Entrepreneur.
When you read and follow Paul's "3M" advice, you'll become a Magnetic source of guidance, wisdom and accountability; a Magnanimous source of generosity, fellowship and coaching; and a Marketable source of entrepreneurship, small business and social innovation.
Paul is a fitness buff who has a lot of wisdom when it comes to podcasting and getting on podcast shows. During his interview you will find out what a “serial guest” is.
During this conversation we talked about pro-bono publicity, becoming a serial guest, trends in the world of podcasting and how to identify an influencer.
Here are a few of his insights.
- Build relationships is the Golden Rule Marketing Podcast
- Podcast interviews are great for pro-bono publicity
- You must stand for something… as the saying goes, “If you stand for nothing, you fall for everything.”
- It’s better to have a small, dedicated following, than a huge fickle following.
- Build your own following right to attract the kind of people who hear what you say, resonate with it and say, I'm sticking around this person.
- What is your unique message? Even if you’re in a very popular market, when you have a unique message and twist, you have a good chance of getting an interview.
- No matter where you are in the interview process, you have to start. Start right where you are. Get a dedicated following of people who really like you and support your work.
- Use a unique approach when inquiring about being on a show. Find out what one guest did that Paul absolutely loved.
- Listen to my show, grab a free copy of my book, read the blogs and the content I have and learn about my mastermind. Then approach me.
https://www.thepaulsedwards.com
Find Paul Edwards on Social Media
https://www.facebook.com/Influencer-Networking-Secrets
https://www.instagram.com/thepaulsedwards/
https://twitter.com/thepaulsedwards
https://www.youtube.com/channel/UCKQ_06HxUIKMTTU-Z9TID2g
https://www.linkedin.com/in/thepaulsedwards/
Business Beyond Business Book by Paul Edwards https://amzn.to/2ny96cA
Bonnie L. Frank is a bona fide expert when it comes to visibility and podcasting. Bonnie L. Frank is the, creator of The Visibility Expert and host of the Business Fabulous podcast on how to build your business with livestreaming!
Bonnie L Frank helps female entrepreneurs grow their business through highly effective online visibility, social media and marketing strategies. Bonnie is known for producing over 2,000 livestreams across thirteen different platforms and now brings these actionable tips to her podcast, Business Fabulous.
Today, Bonnie will share her perspective of how an expert can prepare to get lots of podcast opportunities.
- How to find show opportunities
- Know your target audience
- How to make your efforts ultra-efficient
- How to align your message with the audience you’re speaking to
- The GREATEST mistake a potential guest will make that gets them booted out of the running before they say a word
- How to make the listeners happy and asking for more
- What marketing material should you have prepared
- How to make your information relevant
- A huge mistake to avoid when pitching a host… knowing this will get you on a lot more shows than you might imagine
- How to come prepared for a show
Discover Bonnie’s 3 TIPS for SUCCESS to get on shows.
Complimentary 20 minute consultation. http://www.bit.ly/chatbonnie
CONNECT WITH BONNIE L. FRANK
https://www.bonnielfrank.com/podcast
https://www.facebook.com/BonnieFrankSuccessCoach/
https://twitter.com/bonnielfrank
https://www.instagram.com/bonnie.frank/
https://www.linkedin.com/in/bonnie-frank-73919223
Digging deep into a discussion about health, business, mindset and more, Kathleen Gage invites her good friend and colleague, Pat Mussieux to share her insights on success, health and mindset. Pat is a professional speaker, business consultant, coach and author.
Having built a highly successful business after leaving a 22-year marriage, Pat doesn’t pull any punches when it comes to what it takes to succeed.
Pat is a woman of faith who believes God is always working in her life. Through the power of prayer and meditation, she leads a life that inspires others around the globe.
Pat says, “Success is a choice we make day by day. It’s time to give up the excuses and find the reasons why you must take action.”
At nearly 69, Pat not only talks the talk, she walks the walk. Living a vibrant life, running a highly successful business, exercising on a daily basis, eating healthy and keeping her eye on bigger mountains to climb, Pat shows, through example, what’s possible as we age.
Common Excuses
Pat will be the first to shatter common excuses people use that hold them back from the life they are capable of. She says some of the most common ones she hears are:
- I’m too old
- I’m not old enough
- I don’t have the money
- I don’t have enough money
- My partner won’t support me
- I don’t know how
The way to get to the other side of the excuses is through action. Daily, consistent action.
One way to be a great coach is to be coached by great coaches. During our conversation, Pat shares the process she requires potential clients to go through before she will work with them.
“So bottom line, Kathleen, I'm not interested in the excuse makers anymore. That's the majority of the population. The majority are not prepared to do the work anyway. The majority have not even thought through the conversation. And they're just not aware of what's coming out of their mouth automatically.”
Pat loves working with entrepreneurs who don’t rely on excuses but rather find reasons to go the distance. Taking a wholistic approach to how she works with her clients, they must be committed to physical well-being in addition to business well-being.
She uses an integrated approach to what she does.
According to Pat there are three things someone needs to be successful.
- A coach
- A plan
- Work the plan
In addition, you need self-care. Self-care is more than a spa day. It’s a mindset. It’s a lifestyle. And you need to celebrate your victories.
One thing Pat does with her time on the platform, during a keynote, is encourage people to ask themselves what they really want. Due to living longer than ever, the choices they make will either give them a life of misery and poor health, or happiness and health.
Her most requested keynote presentation is “You’re Killing Your Business Because You’re Killing Yourself.”
According to Pat, you are responsible for your happiness. You are responsible for your finances. You are responsible for your mindset.
She knows that might feel burdensome and it probably is to many. And yet there is a way. You need to decide you want it. Secondly, how bad do you want it? And then thirdly, go find the resources because we are out there.
To learn more about Pat and her philosophy, listen to the entire interview. You can find Pat at the following locations.
http://www.hirepat.com
https://www.facebook.com/Steps2Happiness
https://twitter.com/PatMussieux
https://www.linkedin.com/in/patmussieux/
Tim Patterson never set out to be known as The Trade Show Guy. He happened upon this as a result of his people skills. Fast forward to today, and he is the “go to” guy for all things tradeshow booths.
The Tradeshow Guy came from a 25+ year radio career and moved into the tradeshow world in 2002.
To learn about the industry when he started, Tim interviewed experts in the field and created what is now one of the most popular podcast shows, TradeshowGuy Monday Morning Coffee, that addresses topics to do with tradeshow success.
He started his own company TradeshowGuy Exhibits in 2011. Tim’s been helping companies such as Bob’s Red Mill, Dave’s Killer Bread, Schmidt’s Naturals and others with design and fabrication of tradeshow exhibits and logistical support.
Tim has written two books in the past five years on tradeshow marketing: Tradeshow Success https://amzn.to/38LiXOA and Tradeshow Superheroes and Exhibiting Zombies https://amzn.to/2S3yjaH
Tim’s also been blogging for over eleven years at TradeshowGuyBlog.com, where you’ll find his weekly vlog/podcast TradeshowGuy Monday Morning Coffee.
http://twitter.com/tradeshowguy
http://pinterest.com/tradeshowguy
https://www.facebook.com/Tradeshowguyblog/
http://instagram.com/tradeshowguy
https://www.youtube.com/user/tradeshowmarketing
https://www.linkedin.com/in/timothypatterson/
Hub for all information is at www.tradeshowguy.net
A few of the highlights from our conversation are listed below. To get the full interview go to…
Foundation for Success
- Understand that marketing can be expensive when participating in trade shows.
- Do your homework to figure out costs including staff, travel, booth space, and all the miscellaneous items.
- Determine how customized your booth will be. The more you customize, the higher the investment.
- Marketing costs before, during and after a show.
- Make sure you are going to the right show for the goals you have.
When you first start out, it may be a great idea to attend a show to get a feel for what’s going on. But once you make that decision to attend, commit to it.
When you select the right show, your audience will be there. You need to be prepared.
Follow Up
Statistics indicate that over 80% of leads are never followed up on. Have systems in place for your follow up. Prepare your staff for the follow up.
Is the sales team on board? If they don’t think the leads are good, they likely won’t follow up. This is a huge mistake. You never know when you will hit the target.
Make Your “Booth Time” Engaging
Staff training is essential to create interest in your booth. Avoid being on cell phones, talking among staff and ignoring the attendees and watch body language. Unless it’s a food show, don’t eat at the booth. Even then, staff should not be eating.
Ask engaging questions. More than, “Why are you here?”
Ask questions to get people involved. You are looking to qualify people with your questions. You are also looking to disqualify them. If they are not a good lead, it doesn’t make sense to follow up. However, if they are a great lead, you need to have a plan in place.
Pre-show Marketing
- Postcards to clients with your booth number.
- Send something they need to bring by the booth to redeem for a gift.
- Email clients ahead of time
- Announce in your newsletter
- Post on your website
- Integrate social media marketing
Private Gatherings at the Show Site
It may be beneficial to have a private VIP gathering. This is based on budget and preparation.
If you have a presence there already, a private gathering can be very effective.
Where is the best spot on the trade show floor?
Find out what Tim Patterson recommends for the best location when exhibiting. You may be surprised at his answer.
Swag – Worth it or not?
Find out if giving out swag is a good investment. There are some items that are very popular, and people do keep. Other things, they toss. Determine the best use of your budget.
Collaboration
One way to increase your ROI is through collaborative partnerships. Find out when it’s a good idea and when it’s not.
Goals for the Show
Tim Patterson makes recommendations on how to set realistic and effective goals for your participation in a show.
Hands down, this will be one of the most important interviews you listen to if you plan to participate in tradeshows.
How does someone go from being an introvert to becoming one of the most well-known experts in the nursing podcast space?
Amelia Roberts has done this and more.
As the host of The Business of Nursing, Amelia is committed to giving those in the nursing industry and health professionals a voice.
Her passion to learn as much as possible from those who came before her made her the perfect host for her own podcast show. Instead of trying to figure the business of nursing out on her own, she went to experts and asked them about their experience.
What started as casual conversations turned into episodes for her podcast which launched in 2017.
The Business of Nursing is a very niched show. However, Amelia does interview experts outside of nursing. Whether it be an accountant who can teach ways for nurses to protect their assets, online marketers who have an important lesson to share, or longstanding health professionals who love sharing their experience, her guests are as diverse as they are passionate.
What She Looks for In Guests
•Somebody to serve her audience
•An expert who is very clear that her show is targeted to those in the nursing and healthcare industries
•Someone who knows the industry
•An expert who can bring a different perspective to healthcare
•Those who can give actionable, valuable advice to nurses
Her mission is to elevate the voices of nurses. When people approach her about being on the show and it’s evident they have not done their homework, she is likely not to have them on. The main thing she looks for is someone who has a twist that is applicable to her audience.
Best Advice to Those Want to Start A Podcast
Start by being a guest on other people’s podcasts. This allows you to see best practices and learn from those who are seasoned at podcasting. Another insight is to always lead with “what’s in it for the host and their audience.”
And finally, lead with curiosity. Be curious.
•What are they interested in?
•What do they need?
•What do they have?
If you feel you are a great fit, or if you’d like to interview Amelia Roberts on your show, reach out. She’d love to hear from you. Oh yes, be sure to subscribe, rate and leave a comment on this interview.
Contact Amelia
https://thebusinessofnursing.com/
https://twitter.com/RN_Solutions
https://www.facebook.com/solutionsbyameliadotcom/
https://www.linkedin.com/company/solutionsbyamelia/
http://www.solutionsbyamelia.com
We are midway through January 2020. Chances are a great many people have already given up on their goals, or their resolutions as they like to call them.
Most people will give up on whatever they tried to convince themselves were so important at the beginning of the year. Often when people create resolutions, are sitting at a bar or drinking at a party on New Year’s Eve.
They think, “Oh, I've got to come up with something. I've got to make a change.”
They may be in somewhat of a tipsy or drunken stupor when they make their resolution. The reality is, with resolutions, in order for them to be effective, just wanting something is not enough.
In this episode, you’ll learn why you have to go a bit “over the edge” to achieve outcomes.
There are times we make one change that becomes a life changing experience… one day at a time.
For me, it was...
- Getting sober in 1983
- Getting in my current relationship in 1987
- Quitting smoking in 1994
- Starting a business in 1994
- Going 100% plant based in 2018
It’s not about making resolutions that creates success. It’s the one choice that you repeat over and over that creates success.
http://www.PowerUpForProfits.com
http://www.PowerUpForProfitsPodcast.com
http://www.TheMarketingMindset.com
http://www.PlantBasedEatingForHealth.com
iTunes https://podcasts.apple.com/us/podcast/power-up-for-profits-podcast/id861317975
https://www.facebook.com/groups/PowerUpForProfits/
https://www.facebook.com/groups/PlantBasedEatingforHealth/
The following are a few excerpts from the current episode of the Power Up for Profits Podcast show. After a long hiatus of doing my podcast show, I’m back in the saddle.
The goal of this podcast show is to share ways that bona-fide experts can gain lots of visibility. The show is geared to experts who want to learn various strategies to gain visibility.
A huge focus is with podcast interviews. Going deeper, it’s about virtual podcast tours.
We will move into how you can set up your own show, but that won’t be for a while. Primarily because most people don’t have the wherewithal to have a show and stick with it.
There are a few reasons most people shouldn’t start a show with time and knowledge at the top. My recommendation to most experts is rather than starting your own show and having to build your audience and content and doing this week after week, it’s better (for most) to be a featured expert on various shows.
Starting a show too soon into your plan for gaining visibility may spread you too thin. Begin by being a featured expert. Take time to find podcasts shows that are a great fit for you based on your message, your market and your topic.
When you get that down, then you might want to consider starting your own show. I know there are others who won’t agree with this and try and convince you to start your own show. They are entitled to their opinion, but I’ve seen far too many experts burn out from overloading themselves.
The Trifecta Approach
Like many authors, I made the mistake of believing writing one book would put me on the map. I also had an erroneous belief that the book would somehow market itself.
Fast forward to today and now I KNOW it our responsibility as authors to market the book as much as possible.
Tips
- Have a plan to market
- Realize, writing the book is the easy part
- Determine the “back end” of the marketing plan
- Learn the real definition of what it means to be a bestseller (hint… hitting #1 in a category may not mean you are a bestseller)
Once you write the book, comes another level of work. In this interview you will learn my journey of writing books and learning how to market them.
To get the most out of your efforts, do all you can to get a high concentration of shows during a short period of time.
Rather than doing one or two shows in a month, book dozens over a period of a week or two. That may seem like a lot but, keep in mind, many shows are pre-recorded.
You can record dozens of shows over a couple of months and based on the schedule of the hosts, many could air during a time period that your book is launching in. Work it into your conversation with the host about your book launch to determine if it fits within their scheduling to release your episode during the launch.
I can promise you this, it WILL take a lot of effort to pull this off. Yet, imagine being on dozens upon dozens of shows over a period of weeks. The potential is incredible.
You absolutely must learn how to market. One of my favorites is a Virtual Book Tour.
Think in terms of the Trifecta Power of a Virtual Book Tour. https://www.powerupforprofits.com/the-trifecta-power-of-virtual-book-tours/
As a speaker and/or author, virtual book tours are very powerful to educate and entertain.
When looking for shows, avoid throwing mud on the wall and hoping something will stick. Take a focused approach.
Listen to the entire interview for great tips and insights on how you can grow your visibility as an author.
https://www.facebook.com/KathleenGage
https://www.facebook.com/PowerUpforProfits/
https://twitter.com/kathleengage
https://www.linkedin.com/in/kathleengage/
Get the Kindle Version of Virtual Book Tours for Indie Authors plus two bonus video training. https://www.powerupforprofits.com/virtualbooktour
Do you have a big message? Are you looking to gain lots of visibility? Are you wanting to grow your business like never before? Then you're in the right place.
There are specific steps you can take to get greater results for your efforts.
When you're looking for podcast opportunities, make sure that the shows that you're targeting are a good fit for your message. Clearly state what your niche is and what you can offer the host and audience by appearing on the show.
There are a lot of podcast communities cropping up where hosts want to meet possible guests and experts want to meet hosts.
Far too often, when someone is asked why they are in the group, they respond with a very generic, “I want to be on shows.”
Be more specific than this.
What type of shows? Who is the audience that you’re a great fit for? What do you have to offer the listeners as far as expertise?
For example, let's say that you deal in women's health specifically to do with plant based eating. Rather than saying, “I want to be on health and nutrition shows,” say, “I’m seeking opportunities to be on shows that address women’s health and nutrition, specifically to do with plant based eating.”
Keep in mind that it's very competitive nowadays compared to the past. A lot of people didn't even know what a podcast was. Now podcast shows are cropping up all over the place and the hosts are looking for guests to be on the show.
When you are prepared, you have a much better chance to stand apart from the competition.
There are those who say there is no such thing as competition, but there is.
One way that you can stand apart is to present yourself in as professional away as possible. Professional is relative to what your subject matter is.
Make sure your website and blog is up to date. If you have a YouTube channel, upload current videos. Have a pitch sheet.
Do what you can to get a high concentration of shows. One show a month is good, but imagine one per week and even one per day. Now imagine what would happen if you did two or three a day. That’s a lot of visibility.
If you’re doing a book launch, you want to put a lot of effort into getting on as many shows as possible. Not sure how to do that? Check out my Kindle book, Virtual Book Tours for Indie Authors; Strategically Using Podcast Interviews to Create Massive Visibility, Profits and Book Sales
https://amzn.to/37M2cmc
Chawn Peterson is the owner of Competitive Edge Recruiting. CER was created in 2009.
Chawn has over 25 years of managing and growing multi-industry operations.
As an entrepreneur Chawn has an impressive history of fostering and promoting start-up organizations. She possesses a comfortable blend of both hands-on experience and big picture focus. Chawn has managed the growth of CER to a multi-million dollar recruiting and staffing agency accomplishing searches for clients/candidates within the PNW and nationally.
Chawn believes that pro-active and timely honest communication is key to client and candidate retention. With this approach, Chawn believes that goals can be met without jeopardizing the personal touch we all recognize is essential in building relationships.
Recently Chawn created a professional networking group called Women Empowered that has grown to over 1000 members and she plans to take the group to the next level creating events that include opportunities for education and networking. The goal of Women Empowered “WE” is simple – to Educate, Enhance, & Empower women and their businesses.
Be sure to subscribe to the show.
After nearly three years hiatus, I am bringing back the show. In today’s short episode, find out what I have planned. This is going to be lots of fun and we will have many fabulous guests sharing insights from health, nutrition, mindset, authorship, speaking and a whole range of topics designed to help you grow a successful business.
Be sure to subscribe to the show.
If you’ve thought having a successful podcast show is a dream come true, find out exactly how this week’s featured experts skyrocketed to fame in record time.
Joel Boggess and Dr Pei are the broadcast team behind the creation, development, and explosive growth of ReLaunch!
Their show is filled with Fresh ideas, turning-point stories, and practical steps and solutions from today’s most inspiring and innovative, self-made successes.
Within 12 days of the podcast’s initial blast off, it soared up the iTunes chart to nail #1 in business, #1 in education, and #1 in health.
As Joel will tell you - “It was no accident.”
Find out exactly how they Joel Boggess and Dr Pei.
Joel’s latest book, Finding your Voice, hit the #1 spot on Amazon in three categories - success, self esteem, and happiness; on the same day, in the same hour.
Top 3 Tips 1. Have a plan 2. Build a community 3. Learn from the experts
In today’s competitive market one of the best ways to get in front of your market to build trust fast is with events. Find out how to fill events in a way that goes beyond email marketing.
You have to know where your market is, what they are interested in and then be seen and heard in those locations.
Have you ever wondered why some people seem to close business with ease, while others struggle.
Selling is as simple as A, B, C. Find out Kathleen’s simple formula for success and how to turn your business around in 30 days.
1st Runner-Up 2009 Championship of World Speaking
Find out what it took for Mary to beat out 25,000 competitors. Hear her insights on limiting beliefs and how to overcome them.
Mary shares exactly how to build your business with public speaking. It’s a simple formula that she explains in detail.
Discover the difference before the learning circle and pain circle are and why you don’t need to be in the pain circle to achieve amazing results.
She didn't let a missing leg stop her
Kathleen Gage shares a story about a woman who inspired her to great things. A woman who lost a leg in a motorcycle accident.
The woman didn't let this stop her from achieving great things. Don't let your real or imagined limitations stop you from achieving the best you can.
How often do we say we want something and then we quit. You reach a point in life where you can't quit. It simply isn't an option.
This is what has happened to me with my training for the Eugene Marathon on May 10, 2015.
Find out what keeps me motivated.