Wedding MBA Podcast: Recent Episodes
Clint Hufft
The best business advice for Wedding Professionals. Interviews with business experts including speakers from the annual Wedding MBA Conference. Marketing, Branding, Advertising, Social Media, Legal, Inspiration, Motivation, Humor and Leadership. Hosted by Clint Hufft.
Alan Berg,AlanBerg.com, a seasoned speaker and consultant who has been attending since 2007. Alan shares his expertise on handling customer objections in sales and emphasizes the importance of understanding audience demographics for targeting higher-end wedding industry clients.
Twah Dougherty, the founder and creative director of Twah Dougherty Photography, discussed her journey as a wedding photographer and her framework to help other photographers break into the high-end market. She emphasized the importance of authenticity and presence in wedding photography, and shared her approach of capturing genuine moments without influencing the subjects' reactions. Twah also announced her upcoming course and encouraged attendees to reach out to her on Instagram for more information. @TwahEducation. TwahEducation.com. @TwahPhotography. TwahPhotography.com
Nayri, wedding fashion expert at Lavella Bridal, shared her approach to maintaining consistency and momentum in her work, her discomfort with being the face of her brand, and her journey from being an introvert to embracing her entrepreneurial spirit. @WeddingFashionExpert, @LovellaBridal, @LovellaPlus. "The Big Leap" by Gay Hendricks.
Colleen Carswell, a fractional COO at StructuredToScale.com, discussed her role in helping businesses enhance their backend systems and processes, as well as the importance of personalized software recommendations. She emphasized the importance of business owners understanding their current workflow and customer journey when evaluating software, as well as the need to verify information about software features before sharing it with clients. The conversation also touched on the upcoming Wedding MBA Conference in Las Vegas, where Colleen will share her insights on using SMS text messaging in business. StructuredToScale.com. @colleencarswell_
Anthony Lambatos. FootersCatering.com. The importance of balancing culture with financial stability in a business, emphasizing the key elements of their successful culture and the significant cost of employee turnover. Anthony@FootersCatering.com. @_The_MIBE. TheMibe.com. Purchase tickets for the conference using the discount code "CLINT" for $20 off.
Ian Ramirez. VenueHelpDesk.com. Insights on improving sales processes for wedding venues, emphasizing personalized approaches and clear follow-up strategies. @venuehelpdesk. Facebook group: Venue Insiders Network. Tickets for the Wedding MBA Conference 2025 (November 11-13) at weddingmba.com using the discount code CLINT for $20 off.
Elizabeth Marberry preseason. ElizabethMarberry.com. Elizabeth, CEO of Wedding Dance Coach, shared her expertise on optimizing Instagram profiles, creating targeted content, and using the platform to build relationships with potential clients and vendors. The Strut It Podcast. DM "Refresh" for her Refresh Guide.
Nikita Thorne, head of strategy at Guides for Brides and Big Day Agency, discussed the shift towards social media search and the role of hashtags in reaching the desired clientele. The conversation also covered the importance of categorizing content on social media platforms and the significance of the bio in social media profiles. @guidesforbrides. GuidesForBrides.co.uk
Shannon Tarrant. VenueHelpDesk.com, @VenueHelpDesk. Shannon and Clint emphasized the need for businesses in the wedding industry to clarify their brand positioning, focus on ideal clients, and provide clear information on their offerings.
Renee Dalo, ReneeDalo.com, discussed the importance of maintaining confidence and emotional neutrality. She shared her experience of transitioning from being overly sensitive to becoming more emotionally neutral.
Pre-Season with Marc McIntosh, TeamWeddingMarketing.com. Marc emphasized the challenges of lead generation and the need for businesses to focus on improving their chances of engaging with potential clients, highlighting the significance of clear messaging, transparent pricing, and differentiating themselves from competitors.
Clint introduces the new season of the Wedding MBA podcast, featuring interviews with presenters and experts from the upcoming Wedding MBA Conference. He welcomes Terrica, a wedding planning and design firm owner, industry educator, speaker, and coach with 20 years of experience. Terrica emphasizes the importance of understanding one's pricing and the value they bring to their clients, and she explains her approach to vendor referrals, highlighting her ability to connect clients with vendors who fit their style, budget, and needs.
Strategies To Win The Sale with Megan Gillikin, Owner, Weddings for Real / The Planner’s Vault. Clint and Megan discussed Megan's transition from wedding planning to creating an educational platform for wedding professionals, focusing on the importance of effective negotiation and value communication in the industry. They explored strategies for wedding professionals to differentiate themselves, understand client needs, and articulate their unique value proposition.
TikTok and IG Reels Without Paid Ads Nayri, Wedding Fashion Expert, Lovella Bridal. Nayri, a bridal stylist and speaker, shared her insights on the wedding industry, her approach to attracting ideal clients, and her strategies for identifying potential business partners. She also discussed the importance of authenticity on social media, the need for practical implementation of learned knowledge in business operations, and the importance of giving credit to all involved in a video when reposting it. Lastly, Nayri emphasized the need to step out of the business to work on it and to hire the right people to help the business grow.
Create Demand For Your Wedding Business Troy Adams, Owner, Carolina DJ Professionals. Through a combo of messaging, relationships, reviews, and a bit of automation you can make couples chase you versus ghost you. • Boost your close rate to 80% • Build systems that sell • Messaging and automation techniques
Tech Hacks That Give You Back Your Time Nora Sheils and Elizabeth Sheils, Co-founders RockPaperCoin.com. Technology can enhance your business and give you the breathing space you deserve. • Tech to elevate the customer experience • Automation tools to reduce errors • Leverage technology in your everyday life. TimeLine Genius, Cloud HQ, Grammarly, Mail Tracker, Right Inbox, Unroll.me. Zoom AI Companion, RockPaperCoin.com-WMBAEarlyBird or WMBA24
Google Analytics 4 Guidelines Christie Osborne, Owner, Mountainside Media. Confused and overwhelmed by Google Analytics 4? Let Christie guide you through the new behind-the-scenes world of Google. Google captures over 90% of searches… make sure you’re covered.
Stay Relevant - Stay Top Of Mind - Using AI with Alan Berg CSP, Wedding Business Solutions. AlanBerg.com. • Why new competition isn’t a bad thing • What you can learn from new competitors- using AI
Understand Gender Identity Don Mamone, Keynote speaker, Identity Coach, and Author. DonMamone.com. Learn how to create an inclusive space for all gender identities and expressions. • What gender identity is and what it’s not • Recognize, represent, and include gender identity in your business • Create a safer space for everyone
Make More Money with Christopher Shelley, Wedding Celebrant, Speaker, and Author. IlluminatingCeremonies.com. How do you get paid more without losing business to your competitors? • Pricing analysis per region • Officiant pricing templates
Next Level Event Timelines Brian Green, Owner, ByBrianGreen. You must get it right every time working without a net and with no do-overs. Your timeline is your secret weapon. • A detailed approach to better timelines
Common Legal Myths Debunked Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP Legal terms and concepts can be confusing, and some myths may prevent you from taking the correct action in your business. • Elements to enter into a binding contract • Classify employees and independent contractors • General tips for your business
New York Times Submissions with Charanna K. Alexander, Weddings Editor Styles Department, The New York Times. New York Times Wedding Editor Charanna Alexander answers your questions on how wedding professionals can get the most out of media coverage. Successful pitches, clear and insightful quote tips backed by relevant data, and strategies to build relationships with the media. • Craft a compelling story and pitch it to the media • What editors look for in expert contributions
This Year’s Best Apps with Tanisha Lee, Owner, Collectively Wed. Be the boss of your tech and have your phone work for you. Find the best apps without all the hard work. • Time-saving apps • Apps that track your schedules, projects, and budget • Newest apps you will absolutely love. Motion, Harpsen, Claude.
A.I. And The Content Apocalypse with Sara Margulis, Co-Founder and CEO Honeyfund.com. Convert videos to blogs, pamphlets to e-books, and social media snippets to emails with your new A.I. assistants. • Reduce creative burnout and save time • Use A.I. for efficient content strategies. charmiq.ai. starry.ai. Adobe Firefly
Sure-Fire Sales Techniques with Bethel Nathan, Owner, CeremoniesByBethel.com & ElevateByBethel.com. Good quality sales leads have become more challenging to find. How do you book more weddings and increase your sales game? • Best ways to find new leads Overcome sales objections
Wedding Show Success with Lindsay J. Williams, Owner, The Bridal Show Blueprint. LindsayJWilliams.com. It’s time to give wedding shows another chance. Make every face-to-face event work for you. • Pre-show marketing campaigns • Analyze and determine the right show • Book appointments at your next show. LindsayJWilliams.com/quickstart. LindsayJWilliams.com/group
CASH FLOW ROLLER COASTER with Matt Radicelli, Owner, MentorPods.com. Just like the ups and downs of a roller coaster, wedding pros struggle with consistent cash flow. • Navigate cash flow ups and downs • Free tools for predictable cash management • Strategies to stabilize financial fluctuations https://www.mentorpods.com/clint https://www.mentorpods.com/weddingmbapodcast
Styled Shoots with Katie Cotton, Owner, CottonRougeandCompany.com. A place setting so flawless it doesn’t look real. You need the latest colors, themes, and details. With the average engagement lasting 15 months, by the day of the wedding, the look can be out-of-date. Stay ahead of your competitors with these styled shoot techniques. • Put together a wedding pro team
Extravagant Celebrations with Fausto Pifferrer, Co-Owner, BlueElephantCatering.com. When it comes to creating the ultimate event, it’s all about the execution. Even the most creative ideas are nothing without the event planner’s vision and direction. • Social worthy inspiration.
Lead, Hire, And Expand Your Workforce with Talmar Anderson, Owner, Boss HQ. yourbosshq.com. How can the employees focus if their boss needs a crash course on leadership? What is the best way to delegate the day-to-day tasks while keeping a finger on the pulse of business strategies? • First steps to expand your team • Stop making these hiring mistakes
Get Paid For ALL Your Time Renee Dalo, Owner, Moxie Bright Events. MoxieBrightEvents.com. As a planner, you manage more details than any other wedding specialty. All you have to sell is your expert time. Get paid for all the time you invest in each wedding. • Day-of, wedding management, partial planning, and full service • Negate competitors who over-promise and undercharge
More Profit - Less Drama with Braden Drake, Owner, Braden Drake LLC Attorney & Tax Professional. NotAVGLaw.com. Creatives don’t get into the wedding business. If you don’t do your homework, you will over-pay. Industry-specific concerns are niche and necessary. Find some money you’ve been leaving on the table. • Deduction guide for wedding pros • S Corp vs LLC • Guideline for contractors and employees
Venue Marketing For Maximum Reach with Colleen Carswell, Owner of Smoky Blue Events. SmokeyBlueEvents.com. Other wedding pros have your preferred vendor list to maximize their word of mouth referrals, but who’s spreading the word about your venue? Get featured in local and national outlets and build instant trust, authority, and credibility with engaged couples. Reach couples without the social media grind Create content that lasts for years, not hours Get more promotions from others for free
MBA Level Operations Advice with Bethel Nathan, Owner, Ceremonies By Bethel & Elevate By Bethel. ElevateByBethel.com. Owning a wedding business can be terrifying. You risk everything when you start or expand it. Avoid these horrifying entrepreneurial fails. • Unexpected business emergencies • Successful business goal-setting • Recover from bad reviews
Business First Impressions with Becca Pountney, Wedding Industry Marketing Consultant. BeccaPountney.com In a fraction of a second, prospective couples form opinions about your company. This instant judgment happens when they look at your website, social media posts, email, or talk with you on the phone. How do you make a stellar first impression that ultimately leads to a sale? • Proven first-impression digital techniques • Repair a flubbed first impression • In-person and virtual impression do’s and don’ts
Websites That Captivate And Convert with Marc McIntosh, Team Wedding Marketing. teamwedding.com. How many times have you clicked off or silently judged someone’s online storefront? Your immediate response is from a first impression you can’t erase. A stellar website increases credibility, brand awareness, organic traffic, and new leads. • Five components of a successful website • Optimize user experience and conversions • Real cost of not getting it right
Guide To Book Better Clients with Margaux Fraise, Owner, Wedding Summit Series. harmonycreativestudio.com How do you distinguish the difference between solid inquiries and time wasters? Wedding planners are often told to reject the wrong clients early in the inquiry process. Are you confident you aren’t eliminating clients who will become your greatest allies? Discover the warning signs you should look for so you don’t end up with badly behaved clients. • Potential red flags that will surprise you • Keywords that indicate price shoppers vs genuine leads • When clients want you to change your contract
Fake Lead Philosophy with Alan Berg. AlanBerg.com. You get lots of inquiries, but they don’t convert to sales. Are they real leads or time-wasting fakes? Also, do your responses not connect with how you reply? If your old techniques don’t work, it’s time for a refresh. Fine-tune your inquiry process into a profitable sales machine. • Spot a fake lead from a real one • Should you reply to leads from different sources • Get better ROI from your current leads
Preseason chat with Joe Rare. WeddingBookingSystem.com. What is automated marketing? The difference between marketing, advertising, and sales. What is ringless voicemail? How Joe's company tests a wedding market.
Preseason with Jennifer Bernal. HouseofBernal.com. How does a floral design company grow to the top of its market in only three years? How to network effectively. How to find the right market for your business.
Preseason chat with Elizabeth Marberry. ElizabethMarberry.com. How to turn Instagram followers into clients. Create content for your specific ideal client. Use your bio effectively. Do the call to action correctly. "Tag your fiancé!". Repost the most viewed content.
Preseason with Shannon Tarrant. WeddingVenueMap.com. Prospects are taking longer to book. When are the Peak and Off-Peak seasons? The two-week special. Discounts or added value? Who holds the power? When is a client too difficult?
Preseason chat with Kristin Banta. KristinBanta.com. How does she discover the right design for her clients? How did Kristin achieve her incredible success? She shares some of her marketing strategies and what scares her.
Preseason chat with Renee Dalo. ReneeDalo.com. How to avoid burnout. How a business and career coach can help you. The most successful event professionals are open and curious. How Renee dealt with her performance nerves.
Preseason chat with Mark Chapman. The IDoSociety.com. Online advertising. What platforms are most effective? What is the difference between advertising on Google and Meta (Facebook and Instagram)?
Preseason episode with Sara Dunn. SaraDoesSEO.com. How to improve the SEO of your website over time with baby steps regularly. How to use keywords. How to make the images on your site discoverable by Google. Get free resources at SaraDoesSEO.com. Use the discount code "Clint" to get $20 off when you buy tickets to the Wedding MBA Conference.
Pre-season with Meghan Ely. OFDconsulting.com. What is publicity? What are media producers looking for? Is social media a good publicity platform? Should you write a book?
Pre-Season episode with Rob Schenk. WeddingIndustryLaw.com. How do you protect your business if the client moves the date of the event? Do you need malpractice insurance? What to do if your supplier doesn't get you what you need in time.
Wedding MBA Conference 2023 recap with Becca Pountney. www.beccapountney.com Interviews with attendees and speakers.
Obsession-Worthy Trends with Andrea Eppolito, Owner, Andrew Eppolito Events. AndreaEppolito.com. Wedding trends are constantly evolving and emerging. From hosting small, intimate weddings to non-traditional parties, we see major wedding trends on the horizon. Research the newest wedding ideas and be two steps ahead of your competitors.
Increase The Demand For Planners with Megan Gillikin, Owner, of The Planners Vault & Weddings For Real. Why do only 30% of wedding couples hire a professional wedding planner? You know you can save them time and money and make their wedding day stress-free. Education outreach can change the way your wedding market sees the true role of a wedding planner. • Build lucrative partnerships with venues
Wed Talk. Booking Hotels Will Never Be The Same with Cayce Turbeville of Groups 360 and GroupSync.com. How Cayce booked her complimentary wedding block on GroupSync in 10 minutes! Save time and reduce stress with quick tools for wedding planners!
Organic Content with Nayri, Wedding Fashion Expert, Lovella Bridal. Wedding couples trust organic content over paid advertising because of authenticity. Non-paid exposure builds engagement and develops a community with other wedding pros, current couples, and prospective clients.
Wed Talk with Brian Franklin of Vows and Speeches. VowsAndSpeeches.com. Don’t struggle to find the right words. We’ll help you find them. Highly personalized, human-written, custom vows, wedding speeches, and Full ceremony scripts for officiants.
Improve Your Website with Alan Berg, CSP, Global Speaking Fellow. AlanBerg.com. Our websites are the most important "employee" . They work for us 24/7. Whether you need a new website, just launched one, or are getting ready for a change, Alan will give you tips on how to make any site more effective.
Avoid Burnout with Jennifer Trotter, Owner, of Lip Service Makeup. Burnout hits high achievers the hardest because you feel like you should always be able to manage it all. But sometimes enough is enough. • Warning signs • Best ways to cope with burnout • Action plan for positive workplace
Boost Your Income with Braden Drake, Owner, Braden Drake, LLC, Attorney & Tax Professional. notavglaw.com. Tax deductions don’t happen by accident, it takes skill, precision, and expertise to avoid overpaying. Get proactive and learn how to keep more of the money you make. • Increase your take-home pay • IRS red flags • Lesser-known tax deductions
How To Show Up On Local Searches with Sara Dunn, Wedding SEO Specialist, Sara Does SEO. Ninety-two percent of engaged couples will choose a wedding business that ranks on the first page of local search. • Include photos that boost your ranking • Optimize web presence for local organic search • Reviews, map embedding, and local/destination search
Handle DJ Objections with Ben Herman, Founder + Mentor, DJ University. profitabledj.com/PDJ-mastermind. Find out which sales obstacles you can convert into bookings. • Is the budget really the issue • Words and phrases to avoid
Your Legal Blind Spots with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. Your star employee leaves with your client database. How do you protect your business? • Critical phrases for every contract • Essential insurance types and limits
Marry Organic And Paid Media with Christie Osborne, Owner and founder, of Mountainside Media. Strategically use your organic posts with a simple advertising strategy that decreases ad costs and increases sales leads. • Adjust your organic strategy to support low-cost ads • Social ads that build a powerful client pipeline • Real-life posts and ads that set you apart
Wed Talk with Ben Chernivsky of Gifyyy Booth. Gifyyy The Gifyyy Photo Booth. Only 12 pounds! Small footprint, easy to set up and use! Collects phone numbers for future marketing!
Planner's Guide To Max Profit with Terrica, Terrica Inc & Wedding Pro Workshop, CEO. When you started your planner business, even outrageous requests sounded fun. Now you value your limited time. How do you price all those little extras that add up? • Charge for all planner/designer services • Monetize services that go beyond the contract
Secret Strategies For Corporations and LLCs with Michael Wedaa, Author, Incorporation Specialist, and Business Consultant. Take a look at the exciting side of corporations and LLCs. Dive into some basics and explore advanced secret strategies for getting the most out of your corporation. • The fundamental difference between an LLC, C Corp, and S Corp.
Master-Level Persuasion Class with Brandee Gaar, Owner/Lead Designer, Blush by Brandee Gaar, LLC. Sales techniques are not just about doing or saying the right thing. It’s about getting to know your wedding couples and finding out what motivates them to take action. • Understand potential buyers on a deeper level
Wedding Expo Guide with Laurette Veres, Owner, Bridal Extravaganza, Editor-In-Chief,
Texas Wedding Magazine. A wedding expo puts you in front of hundreds of wedding couples all in one weekend.
• Find the best expos for your target audience
• Gain credibility and network with other wedding pros • Booth design dos and don'ts
Closing the Sale with Bethel Nathan, ElevateByBethel.com. Your sales numbers are solid math. However, the sales process itself is rooted in psychology, mindset, and persuasion. Closing the sale is a superpower that no one is born with. It takes a carefully cultivated skill set. Psychology secrets to close the sale.
Wed Talk - Create Floral Installs On A Budget with Lauren Barcier of Something Borrowed Blooms. SomethingBorrowedBlooms.com. How to create ceremony spaces for less. Save couples over 70% with rent & return premium silk florals from SBBlooms
Streamline Your Wedding Pro Business with
Nora Sheils, Founder, Bridal Bliss, Co-Founder, Rock Paper Coin.
Technology can be your best friend or worst nightmare.
• This year's best automation systems for wedding pros • Tips to streamline your business
• Organization before and after
Getting ready for the Wedding MBA Conference with Shannon Underwood, VP of the Wedding MBA. How the topics and speakers are chosen. How the exhibit floor businesses are chosen. What are Wed Talks? How to plan your itinerary for the conference.
Tech Solutions with Elizabeth Sheils, Co-Counder & CEO, Rock Paper Coin. Integrate technology to simplify the hiring process, support your growing team, and work efficiently with other wedding pros. Strengthen your company culture, increase retention, and gauge employee satisfaction.
Book LGBTQ+ Clients With Authentic Inclusivity with Kirsten Palladino, Owner, Equally Wed Pro. The need for implementing inclusive practices and establishing your company’s diversity, equity and inclusion strategy is greater than ever.
• Create your own inclusive marketing strategy • Serve the entire gender-diverse community
Planner Problems Solved with Margaux Fraise, Owner, of Harmony Creative Studio. Wedding planners have enough stories to fill a library, but each one offers valuable lessons. Every planner has a wedding disaster...but this story takes the cake. • Hidden red flags
• Actionable contract inclusions
So Sue Me with Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP. Identify and address unusual situations with clear action steps to stay ahead of the curve legally and ethically.
• Must-know legal concerns in the event industry • Key contract terms to protect your business
• Adjust contracts without a lawyer
Real Wedding Submissions with Meghan Ely, Owner, OFD Consulting. Discover the ins and outs of setting your submissions apart to be featured in the media. • Changing media landscape
• Strategic timing for your submissions
• What you need to know about getting published
Event Technology with Chris Hintz, Founder / President at Pinnacle Productions. pinnacleprodj.com. How the latest video, audio, and lighting equipment can be used to give the clients an unforgettable event.
Work/Life Balance with Bobbi Brinkman, Owner of Bobbi Brinkman Consulting. Putting in the work to help your business grow and succeed is important, but overdoing it has negative effects on your health and life.
• Automate to free up time • When to say no
• Set your boundaries
Venue List Referrals with Shannon Tarrant, Founder of Wedding Venue Map. Are the relationship between venues and vendors one-sided or mutually beneficial?
• Evaluation criteria for your current list
• Simple questions that eliminate the takers
• Reciprocal vendor application process
Photo Booths-Easy Profits - Powerful Branding with Brandon Frazier, Owner, of Signature DJs, and Kellie Frazier, Owner, of The Miner Details by Kellie. Venues, planners, gown shops, florists, DJs, and other wedding pros all have a path to branding and profits with photo booths.
• Add a photo booth to your existing business • Strategic ways to market and brand
• Sample photo booth price-lists
Financial Scorecards with Matt Radicelli, , Founder, Mentor Pods Group Coaching. Knowing your numbers is the difference between a business that merely survives and one that thrives.
• Assets, liabilities, income, and cash flow
• Advanced tax and finance strategies to increase profit • Prevent financial mistakes
Wed Talk with Tim Flors, Group360.com, and GroupSync.com. Save time while managing your room block. Book your party with ease. A free online service!
Venue booking Fridays, Sundays, and off-season with Ian Ramirez, Venue Director, Madera Estates. Create seasonal packages and pricing. Strategic social media calendar and planning. Automated email campaigns.
Wed Talk with Matt Campbell of MyWeddingSongs.com. How to get the free resources you need as a wedding professional to answer your clients questions about the music for their wedding day!
The True Role of a Wedding Planner/Designer with Andrea Eppolito, Owner, Andrew Eppolito Events. AndreaEppolito.com. How to give your clients the best of you. How to filter the clients vision through your personal filter. An amazing story about a pink wedding!
Wed Talk with Kristen Leen, EventSalesPro.com. How to Create a Venue Sales System. Every venue is unique. A Virtual Sales Manager can run a Sales System and help you close contracts faster! Why it's good business to use a professional sales system so you can focus on what you do best!
Run Your Business Like A Boss with Julie Novack, CEO & Co-Founder, PartySlate. Take your business to new heights by applying the four foundational principles to scale your business to the next level. • Annual and quarterly reports • Increase efficiency • Create a pipeline of initiatives
Google Ads with Mark Chapman. TheIDoSociety.com. Direct your advertising budget on Google to strategically maximize your exposure and minimize your cost per lead. • When paid ads pay off • Powerful advertising campaings • Analytics that measure ad effectiveness
SALES CYCLONE Best Sales Funnel Renée Dalo, ReneeDalo.com Wedding companies that create an easy buying process generate 50% more ready-to-buy customers than businesses without a process. The right sales funnel identifies who is serious about booking their wedding with you. • Right/wrong way to prospect with funnels • Sales-ready leads at a lower cost • Interactive content-quizzes, polls, calculators, and games
Stellar Sales Tips with Alan Berg. AlanBerg.com. Sales are what power your wedding business. Whether you love it or hate it, or have been selling for a short or long time, there are things everyone can learn to convert more leads to sales.
Starting your Business with Maria Romano. TrueLoveKnots.com. How a newly widowed, former rental car employee created a Las Vegas officiant business that does over 1100 ceremonies a year! How to provide true value to the real client.
Tik Tok Academy with Angela Proffitt. AngelaProffitt.com. Wedding couples use TikTok for wedding planning because it is easier to find community and have authentic interactions. How do you use this new online tool?
• Content creation ideas for TikTok and Instagram
Create Insta Reels, YouTube Shorts, and TikTok Videos with Nayri, CEO, LovellaBridal.com, Wedding & Fashion Expert. Get ready to promote your brand to wedding couples by entertaining them with short videos.
• Shortcuts for content creation in one recording • Insta Reels, YouTube Shorts, and TikTok videos
Graphic Design And Image Workshop with Kaleigh Wiese, Founder, Visual Brand Strategist. KaleighWiese.com. How do you share your personality, brand, and ideas with customers who are at the center of their own wedding planning process? • Customer-centered visual branding
• Logo and color strategies that resonate with clients
What is Wedding MBA certification?Wedding MBA Certification is exclusively for wedding professionals. Certification is received after online classes are complete. It gives engaged couples a compelling reason to trust and hire you. Your certification will mention your wedding specialty.
Onboarding After The Sale with Megan Gillikin, Owner, ASouthernSoiree.com. The right customer onboarding experience saves you time, increases productivity, and creates client loyalty and trust that leads to future referrals.
• Update your client onboarding roadmap
• Best things to include in your welcome guide
Ads That Convert To High-Quality Leads with Mark Chapman, Founder, The I Do Society. TheIDoSociety.com. Capitalize on data-proven strategies that help you find your ideal client via Google, Facebook, and TikTok ads.
• Understand and employ demographic targeting • Create ads that convert to high-quality leads
• Measure results to refine your online campaign
Gain Customers, Referrals, And Passive Income with Shannon Tarrant, Founder of Wedding Venue Map. weddingvenuemap.com. How do you become an influencer in your wedding market?
• Proven skills of a wedding influencer
• Let your customers come to you
• Build trust and credibility using what you know
Modern Sales Skills with Ryan O'Neill. Curate.co. Couples are done with annoying, high-pressure, or gimmicky tactics. • Same-day closing incentives • Words to use and avoid.
Seven Strategies For Social Media with Greg Todd, Owner/Chief Analyst, GT Marketing and Consulting. How do you speak directly to wedding couples in every post to build your conversion rate?
• Fresh ideas for creative social content
• Avoid these boring post topics
Capture New Bookings With Instagram with CeCe Todd, Owner, CeCe Designs. CeCeDesignsLLC.com. Over 70% of wedding couples are on Instagram. • Convert fans into new customers.
Get Ready for Wedding MBA 2022! Shannon Underwood, VP of the Wedding MBA, explains how to prepare for the best Wedding MBA Conference ever.
CRUCIAL CONVERSATIONS
The Right Words At The Right Time with
Adrienne Brink, Founder, UncommonCamellia.com. wedding couples, in-laws, and the unexpected: Voila! Heartburn and headaches. Everything depends on what you say next.
• Modern communication skills
• Key triggers to avoid
PHOTO BOOTH PROFITS-Expand Your Revenue with Walter McClellan, Owner, Toast Entertainment. ToastEnt.com. It’s not just about the pictures... it’s the experience that photo booths create. Offer your wedding couples an add-on photo booth package that increases your per-wedding profitability. Make up the cost of your booth within the first 120 days and become wildly profitable within the first year.
• Add photo booth services to your existing wedding business • Upsell and maximize profits each contract
• Scale and run multiple booths
Be Persuasive - Not Abrasive with Amber Anderson, Owner, RefineForWeddingPlanners.com. The response to that hard-to-answer email or text can be the difference between a client that understands and a nightmare review. • Formulas that build wordsmith confidence
• Handle emotion and tension with tact and grace • Close the loop and remain in control.
Demystifying The Google Algorithm with
Jason Hennessey, Co-Founder, Hennessey Consulting. jasonhennessey.com. Unpack over 20 years of proven SEO strategies that will increase your Google rankings, traffic, leads, and revenue.
• Behind the scenes of the Google Algorithm
• The three main components of SEO
Reduce Your Litigation Risk with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. • Verbal commitments that are binding
• What to include in your contracts
• Conversations that get you in legal trouble
Work/Life Balance with Margaux Fraise, Owner, Harmony Creative Studio. HarmonyCreativeStudio.com. Today, work probably invades your personal life. Maintaining boundaries is no simple task. How do you get your life back?
• Solutions for clients behaving badly
• Calendar consolidation tips
Toxic Wedding Couples with Jennifer Trotter, LipServiceMakeup.com. Difficult clients are everywhere. But some cross the line from difficult to toxic. How can you see them coming? • Into the mind of a difficult client
• Strategies to keep demanding clients in check • Effective ways to turn around a bad situation
Next Year's Wedding Trends with Andrea Eppolito, AndreaEppolito.com.
Wedding trends are constantly evolving and emerging. From hosting small, intimate weddings to non-traditional parties, we see major wedding trends on the horizon.
• Modern styling tips
• Destination elopements • Wedding color palettes
Solve The Puzzle That Gets Them To Buy with Bethel Nathan. ElevateByBethel.com. Successful wedding pros don’t talk features and benefits. They tell a story.
• Stories for your social media, website, and phone calls
• Authentic sales conversations that lead to bookings
Automate Your Business with Nora Sheils, Founder, Rock Paper Coin. RockPaperCoin.com. There just aren’t enough hours in the day. We could all use a little help when it comes to running our business. Since cloning yourself isn’t an option, which tasks can you automate?
• Compare time-saving tools and apps
Newest Wedding Pro Apps with Tanisha Lee. SoireesbyLee.com.
Great apps are like a new business employee. As tech evolves, wedding pros rely on these savvy, low-cost tools to streamline their business. Which apps should you start using immediately?
Price For Profit and Master Level Sales Strategies with Alan Berg. AlanBerg.com. Sales skills always have an oversized impact on your success or failure. Get the critical sales techniques you must have to succeed. Uncover the factors that give you the pricing power to charge what you are worth.
Make A Stellar First Impression with Renee Dalo. ReneeDalo.com. Make the first seven seconds count.
• Guide to making the best first impression
• What to wear at the initial meeting
• Decipher micro-expressions and body language
Rapid Growth Strategies with Renee Sabo. UrbanSoireeBoston.com. How to define your best business. Excellent networking practices.
Hire And Keep The Right People with
Anthony Lambatos, CEO, Footers Catering. FootersCatering.com
In today’s full-employment economy, there aren’t enough high-quality people to fill available jobs. How do you hire and keep the right person for each job?
•Interview techniques and questions
• Common hiring mistakes
Wedding Invitation Trends with Jordan Kentris, Owner, A Good Day Invitations. agooddayinc.com
The spoken word is easily forgotten. Text messages are deleted. Evites are throw-aways. Give real weight to the importance of their wedding. It’s a major life event that deserves an invitation worth keeping. We request the honour of your presence to view the latest in wedding invites. • Unexpected materials for menus, invites, and escort cards.
• Modern design styles and elements
Skills, Strategies, And Techniques with
Julie Novak, CEO & Co-Founder, PartySlate, PartySlate.com.
When other wedding pros compete for the same positions on Google how do you outrank them? • Google's newest strategies revealed
• Mobile-first, photo-driven, and directory-based SEO
The New 6-Figure Bench-Mark For Wedding Pros with Braden Drake. BradenDrake.com. The difference between a successful business and a hobby is determined by the number of zeros. With the cost of goods at an all-time high, it’s time to put profit first.
• Tips to increase profit and take-home pay
• Advanced tax and finance strategies to increase profit
Inspiration and Motivation with Bobbi Brinkman. bobbibrinkman.com. What is "Fabbo"? What are good morning and evening systems to increase profits? What questions should a business ask itself to create a successful plan moving forward?
Should you add a "brick & mortar" store to your event business? with Bron Hansboro, TheFlowerGuyBron.com. Can a retail shop expand your client base? How important is the location? Should you create a new brand to service the "in-between" client?
The Trends Experience with Meghan Ely and Terrica. Terrica (Terricainc.com) and Meghan (OFDConsulting.com) explain how they will make their trends session educational, inspirational, timely, and interactive with images, video, and live demonstrations.
Get ready for the 2022 Wedding MBA Conference with Shannon Underwood! Why this year's conference will be the best ever! How to prepare for the conference. How the speakers are chosen. When is the best time to buy tickets?
Tim Tok with Candy Marlo. WedBizTok.com. Wedding couples have converged on TikTok as the leading short video platform.
• Short videos and the TikTok mindset
• Reach your target audience
• Create your best TikTok strategy
How to Recognize Tough Clients with Adrienne Brink. You have a hard time connecting with these difficult customers. How do you recognize and resolve these conflicts early?
• Rapport-building words to make sales and win reviews
• Influence decisions without being pushy
• The power of body language in managing conflict
How Emotion Shapes Your Business with Sara Margulis. Honeyfund.com. One-hundred percent of the decisions you make are emotional. Once you learn how emotions work, every challenge you face in your business becomes an opportunity.
• Use emotions as your guide to make better decisions • Eliminate distraction and negativity
Instagram and Tik Tok Tricks with Nayri. LovellaBridal.com. Simply putting your company online just isn’t enough. A focused strategy and brand precision are the keys to your success.
• Convert couples from your IG account into appointments
• Google images and your SEO strategy
• Utilize posts, IGTV, and daily IG stories to engage nearlyweds
Local Google Search with Jason Hennessey. JasonHennessey.com. The overwhelming majority of your wedding couples are nearby. Generalized search engine optimization only gets you so far. You need to maximize your local results.
• Increase your local ranking on search engines • Google images and your SEO strategy
• Track the performance of your SEO strategy
Wedding Trends for 2022 with Amanda Eggers. IvoryandLaceCreative.com. We know that future weddings will look different. Eighty percent of wedding couples say the pandemic has changed their wedding expectations. Couples want to create more personalized details and make their guests feel really included in the experience. Where to look for trends in style, design, fashion and innovation.
Irresistible Offers with Shafonne. PrettyPearBride.com. Social selling + wedding pros = ideal clients that meet online. Creative engagement with your audience builds content that wedding couples love. With the right offer, you can increase sales.
• Irresistible offers that result in new sales
Reinvent Your Content with Shannon Tarrant. WeddingVenueMap.com. Imagine creating one piece of content and then repurposing it into every marketing platform you use. One piece of content used 15 different ways
• Time-saving tech tools and templates
• Put a fresh face on old content and go social
Effective Marketing with Marc McIntosh and Renee Roberts. TeamWeddingMarketing.com. How to evaluate the marketing experience your business presents to potential clients. Is your message consistent? Should you pay for social media advertising?
Wedding Business Data with Shane McMurray. Wedding.report. The more you know about your customers and local markets the better you can make smart business decisions. Historical and up to date information paves the way for a better understanding of the billion dollar wedding industry. If you know your wedding couples better, it is easier to sell to them and grow your business.
• The importance of understanding your market
• Key stats and examples you need to market effectively
• Critical information you need to collect from your customers
Generate Your Own Sales Leads with Aleya Harris. FlourishMarketing.co. Wedding pros have to create increasingly compelling lead magnets to persuade wedding couples to hand over their email address. Wedding quizzes and how-to guide examples. Creative content inspiration. Lead generator tips and tools
Monetize Your Creativity with Amanda Richardson. AmandaRichardsonPhotocom. Amanda Richardson, Owner, Amanda Richardson Boutique Photography
Just because you don’t stare at spreadsheets and reports all day doesn’t mean your time is worth any less. Use your creativity to tell your personal brand story. Improve your imagery and use it to book new clients. When it makes sense to niche down. Profit through your creativity
Rebuild Your Wedding Business with Susan Southerland. JustEventsGroup.com. It will take hard work and determination just to get back to your pre-pandemic sales level. Stand strong with wedding business owners who are open for business. Tips to rebuild your business. New revenue streams that won’t distract you from your day-to-day.
Personalize Your Business with Artem Lomaz. ArtemLomaz.com. Personalization actually starts before the booking process begins. It can be utilized throughout your relationship with your clients to help create referrals.
• Customize the consultation process
• Onboarding, preparation, the wedding itself, and offboarding • Personalizing milestone moments.
Visual Branding with Kaleigh Wiese. Meldeen.com, KaleighWiese.com. Are you ready to add some results-driven brand flair to your website, marketing, emails, and social media posts? Graphic design is a useful tool to communicate to your ideal potential clients. Learn typography, imagery, and color theory techniques. Increase your bookings with strategic brand positioning online. Ensure your brand is on-point and your message is clear.
Convert Your Leads to Bookings with Nicole Heylmun. NicoleReneeCoaching.com. Many wedding professionals downplay the importance of getting potential clients on the phone (or Zoom) as early as possible. How do you control the conversation? How do you instantly make nearly-weds comfortable with you? Sales call flow structure, Answers to every objection, Best sales software CRMs.
Non Agressive Selling with Mike Walter, EliteEntertainment.com. Why the typical strong sales approach isn't always the most effective. How to be the expert without being a know it all. Why video is the best selling tool.
Getting and Using Reviews with Bethel Nathan. ElevateByBethel.com. How and when to approach the review process with your clients. What to do with the reviews to enhance your marketing!
Professional Reputation with Meghan Ely. OFDConsulting.com. What is your reputation? How many reputations do you have? How PR can enhance your reputation. The difference between PR, marketing and advertising.
Using Psychology in Sales with Lynne Reznick. LynneReznickPhotography.com. A small change to your package pricing that will reduce client friction. How to position yourself as an expert during the initial conversation.
Modern Marketing with Brian Green. ByBrianGreen.com. The difference between diversity and inclusion. Connections through inclusive brand marketing.
Lead Conversions with Sal Cincotta, SalCincotta.com. What is the number one lead-generation fail? What is the most effective process to get the client to do your Call to Action?
When to make exceptions and conflict resolution with Jennifer Trotter, TheJenTrotter.com, LipServiceMakeup.com. What qualifies for a contract exception? How to implement exceptions without losing control. How to plan ahead to minimize unhappy clients.
Social Media Tips with Vanessa Joy! BreatheYourPassion.com. What's the best approach to social media for your business? How do you "batch" content? How do you schedule future content posts?
Are you the CFO of your business? with Michelle Loretta, BeSageConsulting.com. How to become the Chief Financial Officer. What are the three important financial parts of your business? When should you hire financial specialists? Is it wise for you to scale?
Sell to All Personality Types with Terrica! @CocktailTerrica. A wedding industry myth is that you should only work with clients you love. Not true. It's not personal, it's business! Sale pitch ideas for different personality types. Uncover common ground!
Don't Create Your Own Recession with Alan Berg. AlanBerg.com. It's easy to pull back on your ad spending. Before you do, listen to Alan's 25+ year perspective on how to make it through the hard times and come out stronger!
Shannon Underwood, Vice President of Wedding MBA. Recap of the 2020 digital conference. Looking forward to the 2021 conference, November 8-10, at the Las Vegas Convention Center. How the Wedding MBA finds speakers and new topics.
How to Market During a Pandemic with Anna Coats, MarryMeTampaBay.com. How to use Instagram better than your competition. The importance of professional images and captions that evoke emotions.
Protect your Finances during the pandemic with Jamie Boyack, CPA, Owner, AlohaFridayCPA.com.
Covid has hit hard at everyone in the wedding and event industry. You must take these actions to protect your financial health. Manage and pay off debt. Accounting Non-Negotiables. Receipt management and accounting software.
Package Content Creatively with Angela Proffitt, Productivity Expert! AngelaProffitt.com. GSD.com.
Ideas to create new content. Social media tips to stay relevant. Photo short cuts and sources.
Managing Your Cash Flow During a Crisis with Michelle Loretta, Founder, SageWeddingPros.com!
When it comes to the finances of your business it can be intimidating to think about the balance of cash flow, especially during a crisis. How can you forecast what your financial future looks like? Steps you need to make the right business decisions now.
Effects of seasonality on your cash flow.
Sales forecast and financial history in crisis.
Key elements to a profitable business with Octavia Conner, CEO, SayYesToProfits.com.
Profit is the most common measure of business success. When cash flow is the only priority, profit becomes an afterthought. Break the cycle of cash flow struggles so your business can say yes to profit. Position your business for more profits. The best method to identify and improve your company's financial health. Secret strategy to uncover cash flow pitfalls.
Disaster Proof your business with Margaux Fraise. The unexpected is lurking, watching, and waiting to pop out of nowhere. From pandemics to natural disasters a wedding pro must be ready to step up in a time of crisis. Don’t let the unexpected ravage your business. Crisis that every event pro should prepare for. Communicate sensitive messages to others in dire situations. Actionable tips for restoration and rebuilding your business.
Graphic Design for your Brand with Kaleigh Wiese - Founder, Meldeen.com
How to add some results-driven brand flair to your website, marketing, emails, and social media posts. Graphic design and color choice can be useful tools in communicating to your ideal potential clients.
Learn color theory techniques. Ensure your brand is on-point and your message is clear.
How Top Business Owners Overcome Obstacles with Sara Margulis CEO & Co-Founder, Honeyfund.com.
Become a Zen problem solver and change your mindset. Reduce your stress.
Categorize problems so solutions come easily and Re-frame your problems as opportunities.
Wedding business PR with Meghan Ely. Wedding media looks nothing like years prior… from beloved wedding blogs closing, media mergers, and endless editorial staff layoffs. Traditional wedding PR methods no longer work. However, the ROI for wedding publicity has never been stronger. How do you navigate these changes?
The evolution of wedding PR.
Impactful impressions using media outlets, podcasts, and live streaming.
Build lasting relationships with wedding freelance writers.
Intimate weddings with Emily Sullivan. EmilySullivanEvents.com Shrinking guest lists might seem scary, but small weddings can mean big profits for your wedding business. How do you offer micro weddings and not impact your full-service larger events?
When and why to create a sub-brand.
Uncover hidden profitability.
Creating an intimate wedding team.
Generate quality leads with Sal Cincotta. SalCincotta.com. A consistent lead generation program is vital to your long-term success. Stop shadow boxing with a vague approach and learn these impressive and comprehensive lead-generating techniques.
Build strong lead strategies for email marketing. AIDA. Facebook and Instagram game plans. The number one lead generation fail.
Maximize Sales at Wedding Shows with Sheila Dunn. TexasWeddings.com. Success at wedding shows is more than just showing up. The work starts weeks before the actual show.
What to do before the show to increase sales
Kiss-of-Death booth designs.
Open the sales conversation and close the sale.
Fight Bad Online Reviews with Mike Walter! Mike Walter, Owner, Elite Entertainment
What do you do first? Stop bad reviews before they start. Common review mistakes and mishaps. When the troll isn't even a customer!
Susan Southerland. "ADULTING"
Susan Southerland, President, Just Events! Group.
As an entrepreneur, your to-do list never ends. As soon as one wedding is complete, you are prepping for the next one. You have groceries to buy, kids to carpool, and bills to pay. How do you fit it all in without throwing everything out of balance? Tools to preserve your work/life balance. How to time-block efficiently.
Warning signs that you are spread too thin.
Andrea Eppolito. AndreaEppolitoEvents.com. "Minute to Win It!". First impressions last much longer than the 30 seconds they take to create. Snap judgments are not always accurate, but they endure. How can you make sure your non-verbals actually communicate that you are the pro they should hire? Make more than an impression, make a connection!
Factors that create a better first encounter.
Forbidden words that immediately kill a sale.
Renee Dalo. MoxieBrightEvents.com. ReneeDalo.com. "Sale to Success". Great sales start with understanding what you're selling. What are the best questions to ask? What does the client really want?
Andy Kushner. Wedding Biz Podcast. TheWeddingBiz.com. "Wedding Superstars!" There is no better education than a one-on-one interview with a thought-leader, recognized expert, or veteran of the wedding industry. Experience the distilled power of top interviews. The crème de la crème of wedding leaders share their insights, tips, and predictions about the state of today’s wedding world. Manage fear and self-doubt. Understand the role of risk-taking. Pricing strategies.
Alan Berg. AlanBerg.com. Don't get "ghosted"! You made it to their shortlist. They made an inquiry. You replied, right away. Then, suddenly the couple disappears. What went wrong? Reasons a prospect ghosts you. How and when to follow up.
Adrienne Brink. UncommonCamellia.com. How to defuse an argument before it begins. What words are triggers and what words can quickly resolve a potential conflict? The difference between blame and accountability.
Marc McIntosh. TeamWedding.com. Today digital media dominates. Improve your marketing to nearly-weds and make the process more efficient. Hacks, tricks, and tips to turbo-charge your marketing. Simple fixes that improve your email marketing. Blogs, videos, podcasts, and apps.
Jennifer Trotter. LipServiceMakeup.com. Navigating the push/pull conversations with desperate clients. How to avoid the over-apologizing trap. When to hold firm and when to be flexible. Phrases that keep your business safe and your clients happy.
Aleya Harris. FlourishMarketing.co. How to gain Referrals From Wedding Pros And Clients. Best times to ask for a referral. How wedding pros decide which caterers to recommend. Preferred List mistakes.
Megan Gillikin. ASouthernSoiree.com. Weddings For Real Podcast. ThePlanningVault.com. How to improve your social media image. The best platforms for a wedding planner. How each platform has its own personality and does it fit your ideal client.
Shannon Underwood. WeddingMBA.com. Looking back at the 2019 Conference. Evaluating the survey feedback. How is the expo organized? Looking ahead to the 2020 Conference on November 17-19 at the Las Vegas Convention Center.
Shannon Tarrant. WeddingVenueMap.com. How to expand a venue business to include corporate. Does your marketing speak to a corporate client? What corporate and non-profit clients need that is different from a wedding client.
Adrienne Brink. UncommonCamellia.com. Planning ahead for when the COVID-19 pandemic quarantine is over and the event industry resumes.
Rob Schenk. WeddingIndustryLaw.com. The Corona Virus. Best legal business advice on how to negotiate with the client. What is a Force Majeure clause in a contract? Understand that the client is also taking a financial hit. Tailor the force majeure clause in your contract based on the specifics of your region.
Mark Chapman. EverettAndrew.com. Online ads. How to choose the right platform. How to create the right ad content. What should you spend per month?
KC Campbell. VoxDJs.com. How to create additional income streams for your business. Adding corporate and non-profit events through networking and other tips.
Terrica. TerricaInc.com. how master negotiators get what they want. Tactics borrowed from selling a house and buying a car. Trade, don’t cave - add value without lowering your price.
Sasha Souza. SashaSouzaEvents.com. ConsultancyForCreatives.com/Onboarding. How to prepare for difficult conversations with difficult clients. Insisting the client be in control of their wedding budget.
Juliana Mead. Vice president of marketing for The Knot Worldwide and Wedding Pro. How to best use the marketing tools available on The Knot Worldwide and Wedding Wire. Finding connections with other wedding professionals.
David Tutera. DavidTutera.com. The David Tutera Experience. How David approaches his speaking appearances. Looking for the beauty within. How being in the moment creates the best client experience. How to support your brand.
Rob Ferre. Life-Of-The-Party.com. How to use gamification to increase potential client engagement. How to modify familiar games to fit your brand. The difference between games at bridal shows compared to social media gamification.
Bethel Nathan. ElevateByBethel.com. CeremoniesbyBethel.com. How to deal with procrastination. Identify your fears. Plan the most efficient tasks. Give yourself rewards.
Casey Eberhart. CaseyEberhart.com. ExpandTheBusiness.com. How to get the most from your networking efforts. The formula and system to produce extraordinary results. When clients and event professionals become your word-of-mouth marketing team. BannerSeason.com code "try this".
Scott Crumpton. WhiteStoneMarketing.com. How to decide what percentage of your gross business income to spend on marketing. Where to invest your marketing dollars. Why analyzing your marketing budget is critical to the success of your business.
Renee Dalo. MoxieBrightEvents.com. ReneeDalo.com How to create the best timeline. Incorporate the "Why". What to do if another event professional is stuck with a timeline element. Can someone "destroy" a timeline?
Alan Katz. GreatOfficiants.com. JointVows.com. Medical marijuana is now legal in 33 states. Recreational marijuana is legal in 10 states. Are you ready for the time when marijuana is as legal as alcohol? What is a cannabis bar?
Jamie Quickert. linkedin.com/in/jamiequickert/ When and how to refuse a client’s demands.
What to do when an important wedding pro asks for too much.
Christie Osborne. MountainSideMedia.com. Who are you selling to? Where do they "live"? Give value to make connections. How to fast track your networking process.
Rachel Sheerin. RachelSheerin.com. How to identify job burnout and how to deal with it. When to fire a client. How to take care of yourself.
Caroline Fox. EngagedLegal.com. How a good contract is a preventative medicine. How to handle changes to a client agreement. Why you need to document everything. Why you need to know the limits of small claims court in your state.
Leah Faddis and Marcella Caldwell. LeahMariePhotography.com. When to hire or outsource. How to determine why you need to hire or outsource. What questions do you ask a potential new hire?
Carrie Anton. CarrieAnton.com, WonderIdeaStudio.com. How to exercise your creative brain. How to determine if the idea is the right project for you. What to do with your great ideas. Who do you share the idea with?
Ryan O'Neill. Curate.co. TwistedWillow.co. How to use technology to better handle events with large material goods. How to better communicate with a large team. How to automate payments in the business and from the client.
Tracey Manailescu. WPIC.ca. WeddingProCourses.com. It takes a team. How to communicate with other event professionals leading up to and on the wedding day. Learn the legalities of your country. Return communication on the same platform.
Courtney Wolf and Julie Bunkley from Invision Events, Alabama. Invevents.com. Quick, easy, and effortless steps to enhance your margin and client experience. How industry hot topics can better your bottom line. Develop your style.
Mike Walter. EliteEntertainment.com. How to connect with millennials. Millennials that work with you. Millennials as clients. How do they prefer to communicate? How do they prefer to pay? What social media platform is most effective?
Lindsey Conklin. LaReveFilms.com. Should you create a sub-business at a lower price point? Should that sub-business be under your current business umbrella or completely separate?
Marla Diann. MarlaDiann.com. A former Hollywood publicist now coaches wedding professionals. What is your relationship with money? How to qualify clients with direct conversation.
Angela Proffitt. AngelaProffitt.com. How to add technology to your wedding business. Should you use a bot? What questions should you anticipate? Where do you direct the responses?
Angela Proffitt. AngelaProffitt.com. Business Unveiled Podcast. How to best communicate by recognizing the emotional state of the other person. When to accept responsibility for a mishap and not throw a fellow professional under the bus.
Richard Cranston. RochesterDJ.com. How to learn how your potential client interacts: hearing, seeing, tactile. How to "sweep" concerns off the table. Determine your ideal client to focus your marketing.
Meghan Ely. OFDConsulting.com. OFDCollective.com. WeddingIndustrySpeakers.com. Wedding professional PR. You may need to hire help or get a professional reality check.
Kellie Daab. KellieDaab.com. WeddingIndustryEducation.com. How to choose the right technology system for your business. Doing a self audit. How do you think and work?
Brian Lawrence. BrianLawrence.com. Interns. How to find, recruit and train good interns. How the relationship with interns must be reciprocal. Internships.com
Donna Anello. DonnaAnelloSignatureEvents.com. New Jersey Wedding Guide. How to handle it when something goes wrong that's not your fault. How to prepare the client for Plan B.
Dana Kadwell and Courtney Hopper. TheBradfordNC.com From event planners to venue owner/operators. Booking events that compliment the venue's brand. Healthy competition with other venues for growth, inspiration and innovation.
Jennifer Gilman. FlourishAnd.co. Jennifer Gilman on LinkedIn. Master Photographer shows you how to take great photos on your cell phone. Don't do too much. Use Snapseed and Google Photos.
Jason Jani, SCEEventGroup.com. How keeping up with the evolution of social media is critical to the growth of your marketing campaign.
JoAnn Moore. JoAnnMooreWeddings.com. How to handle an event emergency. How to plan ahead. How to ask the right questions to the venue staff. How to work with first responders.
Adam Straney. TheMasterOfCeremony.com.au. Australian Celebrant. Personalizing every wedding ceremony. How to make social media work using "Content is King". How "going live" will impact your business.
Alan Berg. AlanBerg.com. Shut up and sell more. Giving the potential client an emotional experience. Selling from the top down. Ask the soft question to continue the conversation.
Shannon Underwood. WeddingMBA.com. Shannon oversees the content, speakers and expo for the Wedding MBA conference. Looking back at the 2018 conference. How to audition as a speaker. How content is chosen. The best expo booths.
Brian Buonassissi. DJBrianBOfficial.com. BBoyProductions.com. How to move into the luxury market. DJ gear! Roland BA-330 Battery powered speakers. Vibo.io music organizing software. HoerBoard.com DJ furniture.
Heather Benge. HeatherBenge.com. Style Shoots Across America. How to get bigger budget weddings with style shoots. How to get out-of-the-box inspiration for "fixer upper" wedding sites.
Meghan Brown. TwoBrightLights.com. How to get your images and story published. Have many different dimensions to the same image. How to find the right media outlets for your content.
Peter Boruchowitz. OurWeddingOfficiantNYC.com. Using extensive data to choose your marketing expenses. Building a business model around destination weddings. Instead of tier pricing offer escalating packages adding other wedding professionals.
Susan Southerland. Susansoutherland.com. JustEventsGroup.com. Inc. magazine top 5000. When to fire your clients. What words are red flags in the first meeting. Adding the Pain Tax when you know the client will demand more time and effort.
Ashley Backs. HelloLovelyKC.com. BECAUSE YOU'RE WORTH IT: Price Lists For Wedding Hair and Makeup - Bridal package minimums. Group rates and discounts. Price list overhaul
Cantor Debbi Ballard. MyPersonalCantor.com. JewishAndInterfaithWeddingInstitute.com. Jewish traditions. How to expand a wedding business by understanding Jewish customs.