Wisdom by WESA: Recent Episodes
Horse Radio Network
The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!
We're joined by Clifford Hand, co-owner of Recherché Furnishings, to talk about turning everyday materials into products customers connect with, unique selling proposition and the unique brand name. Tune in now!
Links:* Hosts: Jennifer Hebert, Morgan Nicole Zipperlen * Contact: Sophia Jagella, WESA Marketing Specialist * Guest: Clifford Hand is the co-owner of Recherché Furnishings | Facebook | Instagram | Pinterest
Stop guessing your way through growth and start scaling with confidence! Join retail financial expert Christyne Gray, Founder of She Profits Now, for an eye-opening session designed specifically for independent retailers. Christyne reveals the high-impact financial strategies that transform struggling shops into profitable, sustainable operations.
WESA Retail Roundup July 30, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Christyne Gray of She Profits Now
- Presented By: Western English Sales Association
Time Stamps:
- 01:47 - Christine’s mission: normalizing retail finances
- 02:59 - Key metrics overview (16 metrics, focus on a few)
- 03:30 - Gross margin vs revenue obsession
- 04:23 - Inventory turn & sell-through basics
- 06:58 - Ideal inventory turns (5–6x) and planning
- 08:41 - Tack shop realities & slow movers (20% rule)
- 10:39 - Inventory optimization strategy & 80/20 policy
- 13:35 - Monthly reports: POS vs accounting system
- 18:32 - Proper bookkeeping for true gross margin
- 20:24 - DIY bookkeeping vs hiring specialists
- 26:29 - Planning buys for WESA & testing new categories
- 31:05 - Weather, economy, and seasonal risk (blankets)
- 35:26 - How She Profits Now works (subscription model)
- 39:41 - Data as the real business & closing contact info
English and Western may ride differently, but great horsemanship speaks the same language. Tom Hall, Founder of EXCELIS Performance Systems and Equine Performance Systems and Sarfraz Mian, CEO of Neue Schule join us to talk about bit innovation, what both disciplines can learn from each other, and why understanding the horse always comes first.
Links:* Hosts: Jennifer Hebert, Morgan Nicole Zipperlen * Contact: Sophia Jagella, WESA Marketing Specialist * Tom Hall, Founder of EXCELIS Performance Systems and Equine Performance Systems and Sarfraz Mian, CEO of Neue Schule Ltd. - Website | Instagram | Facebook
What happens when you take your store directly to the customer? Wendy Winn shares how mobile retail, educational clinics, and personalized saddle fitting have helped build customer trust, drive sales, and create lasting relationships with riders across the country. Listen in....
WESA Retail Roundup July 16, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook grou
- Guest: Wendy Winn of Winn Horses
- Presented By: Western English Sales Association
Time Stamps:
- 02:01 - Wendy’s mobile journey
- 03:27 - Making money on the road
- 04:52 - Choosing the right products
- 06:58 - Profitable add-ons
- 09:37 - Community & authenticity
- 12:05 - Decline of local tack shops
- 13:57 - Invest in horsemanship education
- 16:05 - Year-round planning strategy
- 19:55 - Hiring the right mobile staff
- 22:28 - How to start going mobile
- 24:58 - Mindset & never giving up
- 25:56 - WinHorses platforms & programs
- 26:04 - Helping retailers & teams
Every Montana Silversmiths buckle tells a story and every buckle passes through 26 sets of hands before it reaches its new owner. Montana Silversmiths’ CEO, Jade Opfer, joins us to talk about preserving craftsmanship in an AI-driven world, the people behind the products, and why a brand rooted in the American West continues to resonate far beyond it.
Links:* Hosts: Jennifer Hebert, Morgan Nicole Zipperlen * Contact: Sophia Jagella, WESA Marketing Specialist * Guest: Jade Opfer, CEO Montana Silversmiths - Website | Instagram | Facebook | Pinterest | Youtube
Manufacturing consultant Jen Hegeman explores the essentials of white-label and private-label product development, providing actionable advice for brands navigating the complexities of launching their own product lines.
WESA Retail Roundup June 25, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook grou
- Guest: Jen Hegeman from Jen X Designs
- Presented By: Western English Sales Association
Time Stamps:
- 00:55 - Jen and Gamble the raccoon
- 03:16 - White label explained
- 05:13 - Private label overview
- 07:50 - Why volume and materials matter
- 08:08 - Case for in-house manufacturing
- 10:36 - Protecting innovation and IP
- 10:45 - Equine-safe materials vs human foams
- 13:22 - What products brands want to make
- 14:24 - Hidden costs and sampling realities
- 18:29 - COVID-era U.S. manufacturing story
- 21:19 - State of American cut-and-sew
- 23:06 - IP theft and enforcement limits
- 28:44 - How retailers find white-label options
- 31:37 - Inventory, color strategy, and close
For more than 40 years, Schaefer Outfitter has represented the grit, values, and traditions of the American West. What started with a need for better gear for working ranchers evolved into a beloved western brand with an incredibly loyal following. In this episode of Wisdom by WESA, Jason Smith shares the story behind Schaefer's enduring success, the lessons learned from generations of western customers, and why preserving western heritage matters now more than ever.
Links: * Hosts: Jennifer Hebert, Morgan Nicole Zipperlen * Contact: Sophia Jagella, WESA Marketing Specialist * Guest: Jason Smith, CEO & President Schaefer’s Outfitter - Website | Instagram
Glenn sits down with Rose from Equus Now and Mary from Kerrits to unpack what the Dover Saddlery closures really mean for the equestrian retail industry. They explore how independent tack shops and small to mid-size manufacturers can turn Dover’s liquidation into opportunity through smarter inventory management, omni-channel selling, and stronger vendor–retailer partnerships. The conversation covers vendor credit risk, the role of private equity in niche equine businesses, using events and community-building to drive traffic, and practical strategies to keep core products in stock while still offering “good, better, best” assortments. It’s a must-listen for tack store owners, equine brands, and anyone navigating the changing landscape of horse retail.
WESA Retail Roundup June 10, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook grou
- Guest: Rose Staeck from Equus Now
- Guest: Mary Hallissey, VP of Sales, at Kerrits
- Presented By: Western English Sales Association
Time Stamps:
- 03:30 - Dover history & ownership changes
- 05:30 - Millers/Iselin collapse parallel
- 07:45 - Fire sale fears & real inventory picture
- 10:25 - Vendor risk, terms & big accounts
- 12:10 - Diversifying beyond Dover
- 13:05 - How local retailers capture Dover customers
- 14:50 - Events, community & vendor-supported promos
- 17:35 - Credit limits, communication & due diligence
- 21:20 - Private equity: good, bad & misunderstood
- 26:50 - Future of small tack shops & omni-channel
- 28:50 - What new shops should NOT do
- 31:50 - Core product, inventory tools & final takeaways
From attending WESA as a buyer to building a multi-experience western destination, Hamley’s Western Store proves that retail can be immersive, profitable, and community-driven. In this episode, we talk with Katrina Eichner about what happens after WESA and how retailers can turn inventory, events, and experiences into long-term growth.
Links:* Hosts: Jennifer Hebert, Morgan Nicole Zipperlen * Contact: Sophia Jagella, WESA Marketing Specialist * Guest: Katrina Eichner from Hamley’s Western Store
What actually makes shoppers stop scrolling, watch, and walk into a store? On this episode of Retail Roundup, we sit down with WESA videographer Chris Johnston of Truthful Studio to talk about the evolving world of video content for retailers.
WESA Retail Roundup May 28, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook grou
- Guest: Chris Johnston of Truthful Studios | Facebook | Instagram | YouTube | LinkedIn
- Presented By: Western English Sales Association
Time Stamps:
As Twisted X prepares to unveil major company news, we sit down to talk innovation, retailer relationships, and why the brand continues to double down on wholesale instead of going direct-to-consumer. From comfort technology to building retailer trust, this episode dives into what’s next for one of the western industry’s most disruptive brands.
Links:* Hosts: Jennifer Hebert, Morgan Nicole Zipperlen * Contact: Sophia Jagella, WESA Marketing Specialist * Guest: Jud Taylor, VP of Sales at Twisted X - Website | Facebook | Instagram | TikTok
AI can not be ignored in any aspect of business. Jamie Samples of Yellow Barn Media shares how retailers should be using AI in their operations.
WESA Retail Roundup May 14, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Jamie Samples of Yellow Barn Media
- Link: Jamie's beginner AI course
- Presented By: Western English Sales Association
Time Stamps:
- 2:00 - Why you can’t ignore AI
- 3:00 - Learning AI: courses & tools
- 5:00 - AI search vs SEO & websites
- 7:00 - Using AI on business data
- 10:00 - Inventory analytics & automations
- 12:00 - AI as your business assistant
- 13:00 - Content and copywriting help
- 17:00 - Marketing and social media content
- 20:00 - Research, fact-checking, and links
- 23:00 - Video scripting and Canva automation
- 25:00 - Reviews, sentiment, and feedback
- 26:00 - Customer retention and win-back campaigns
- 29:00 - Handling unhappy customers with AI
- 31:00 - Yellow Barn offers, course, and closing
How do you turn global artisan relationships into a standout retail experience? Amanda Alexander shares how Peyote Bird blends storytelling, sourcing, and smart curation to create collections that truly sell.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Amanda Alexander, Peyote Bird | Instagram | Facebook
From a single family store to a multi-location retail powerhouse, Nathan shares how Wei’s Western Wear blends tradition with modern marketing. We dive into trade shows, social media strategy, and bold ideas shaping the future of western retail.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Nathan Mah - Website
This session explores how mental health shows up in-store and shares practical, approachable ways retailers can better support their teams and customers while staying true to the values of the western community. Listen in...
WESA Retail Roundup April 16, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Taylor Douglas, CEO of Happy Horses | Facebook | Instagram | YouTube
- Presented By: Western English Sales Association
Time Stamps:
- 01:37 - Introducing guest Taylor and mental health focus
- 02:03 - Taylor’s horse-industry background
- 03:34 - What Happy Horses is
- 04:11 - Products: minerals, Himalayan salt, subscription box
- 05:23 - Western/cowboy culture & mental health stigma
- 08:01 - Retail stress, burnout, and overwork
- 09:14 - Therapy, inner child work, redefining workload
- 11:45 - Procrastination and “eat the frog” strategy
- 13:36 - Hiring help and getting accounting off your plate
- 15:42 - Employees, empathy, and abundance mindset
- 21:29 - Using AI and contractors for marketing/e‑commerce
- 26:35 - Accessing mental health care, meds, ADHD diagnosis
From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.
Episode Links
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube
Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in...
WESA Retail Roundup April 2, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Rosemary Staeck of Equus Now
- Presented By: Western English Sales Association
Time Stamps:
01:29 - Early days of online tack retail
04:12 - Shipping from the garage & first “fake” store
06:05 - Opening the second Equus Now store
08:08 - Kids, family, and work–life balance
10:20 - Reigniting riding passion & foxhunting
11:35 - Building a strong long‑term team
13:23 - Hiring when you “need a person before you can afford a person”
14:55 - Spotting the “spark” in new hires
17:12 - Hardest tasks to delegate (marketing & buying)
19:21 - Switching systems: Retail Pro to Shopify Plus
20:39 - Game‑changer tool: Inventory Planner by Sage
21:25 - How Rosemary uses AI in the business
25:21 - Concerns about data centers & protecting horse country
30:11 - Final advice and closing remarks
From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Kirbe Schnoor - LinkedIn | Website | Cowboy Channel Bio | Collection | Instagram
Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling.
WESA Retail Roundup March 19, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Molly Hawkins of Hawke Media
- Presented By: Western English Sales Association
Time Stamps:
- 00:59 - Molly intro & podcast plug
- 02:08 - What Hawk Media does
- 04:00 - Social media overwhelm
- 06:26 - Quick wins vs long game
- 07:30 - Programmatic retail explained
- 10:00 - Discovering brand story
- 14:48 - Finding your “one thing”
- 16:24 - Community, shop dog & “silly sells”
- 18:39 - Gear Aid case study
- 20:00 - Customers as ambassadors
- 24:11 - Lessons from big brands
- 31:47 - Metrics that matter
- 37:39 - How to contact Molly & wrap-up
From 3D-printed saddle trees to lightweight, waterproof synthetic materials, Abetta Saddles is redefining what modern riders expect from their tack. In this episode, we explore how innovation, international partnerships, and practicality have positioned Abetta as the #1 synthetic saddle brand.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Felipe Gonzalez, Executive at Abetta Saddles
- Website: https://www.abettahorsesaddles.com
- Facebook: https://www.abettahorsesaddles.com/website/social/facebook
- YouTube: https://www.abettahorsesaddles.com/website/social/youtube
- Instagram: https://www.abettahorsesaddles.com/website/social/instagram
We speak with One Source retail display expert Bill Bizeau about how smart in‑store displays—from boot and hat racks to end caps and corrugated fixtures—can boost sales for western, tack, and horse retailers. He covers how to grab shopper attention in seconds, avoid common display mistakes, work within tight space and budget limits, and use branding and storytelling to make both big brands and small manufacturers stand out at retail.
WESA Retail Roundup March 5, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Bill Bizeau of One Source | Linkedin
- Presented By: Western English Sales Association
Time Stamps:
- 00:50 - Why in‑store displays matter
- 02:35 - Grabbing attention in seconds
- 05:12 - How One Source builds custom displays
- 09:10 - Common display mistakes for small retailers
- 13:58 - Retailer space limits & display formats
- 18:27 - End caps, seasons & display lifespan
- 21:16 - Wrangler case study & logistics
- 29:30 - Word of mouth & multi‑touch marketing
- 33:44 - Making displays affordable for small brands
From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant without losing your soul.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Lou Taubert, owner of Lou Taubert Ranch Outfitters | Instagram
Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build trust. Donald explains how to upsell ethically by focusing on solving customer problems, not pushing product, and how to compete with online price-shoppers through superior in‑store experience and expertise. They wrap up by exploring simple, concrete ways small retailers can start using AI to analyze sales data, optimize store layouts, and improve overall performance. Listen in...
WESA Retail Roundup January 19, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Donald Kelly, The Sales Evangelist
- Presented By: Western English Sales Association
Time Stamps:
00:00 – Intro, show setup, Donald introduced
01:44 – Small retail sales training; role-play focus
06:32 – Handling “I’m just looking” and better opening questions
10:42 – Using personal/customer stories to sell
13:31 – Upselling mindset and Amazon-style “also buy” approach
19:55 – Competing with online price-checking via in-store experience
23:01 – 80/20 rule, difficult customers, and “fire your worst client”
26:39 – How small retailers can use AI (data, layout, training)
34:00 – Donald’s podcast/consulting info
35:31 – New podcast release schedule and closing
What happens when a rodeo ambassador steps behind the brand curtain? In this episode, we sit down with Kaelanne Quinonez of Corral Boots to talk about the leap from industry advocate to brand-side strategist and how storytelling, community, and WESA come together to shape what retailers see next.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Kaelanne Quinonez, Community and PR Manager at Corral Boots
- Instagram: https://www.instagram.com/boujee_vaquera/
In this post WESA Trade Show episode Glenn highlights some of the new companies and products that he came across in Dallas. Listen in on these seven short interviews and you might find some new products that you can add to your store shelves.
WESA Retail Roundup February 5, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- 01:30 - Product Highlight: Lane Boots
- 08:10 - Product Highlight: Equestrian Chocolate Company
- 11:25 - Product Highlight: Watercolor Western
- 14:30 - Product Highlight: Grace 'n Grit
- 18:48 - Product Highlight: Wallaroo Hat Company
- 21:10 - Product Highlight: Bymora USA
- 23:04 - Product Highlight: Walls Workwear
- Presented By: Western English Sales Association
For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Lane Mizrahi, CEO Sidran Inc.
- Instagram: https://www.instagram.com/cripplecreekapparel/
- Facebook: https://www.facebook.com/cripplecreekapparel/
In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest liability. Join us as we sit down with Cathy Donovan Wagner, founder of RETAILMavens and a powerhouse in the world of independent retail coaching. We discuss how the right systems can help you implement the Profit First method, eliminate the stress of "dead" stock, and ultimately reclaim your time.
WESA Retail Roundup January 12, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Cathy Donovan Wagner of RetailMavens and the Richer Retailer Podcast
- Presented By: Western English Sales Association
Time Stamps:
- 00:03 – Show introduction, Dallas trade show announcement, guest introduction (Kathy Donovan Wagner)
- 01:35 – Kathy’s background and Retail Mavens overview
- 03:32 – Importance of inventory management, introduction to the main topic
- 05:00 – How inventory management/data has changed, common challenges for retailers
- 06:00 – Clarifying important data for retail businesses, store data misconceptions
- 08:02 – Inventory turn rates: best practices, what should/shouldn’t stay in inventory
- 11:09 – Choosing inventory management/POS software for your business
- 17:07 – Profit First approach and paying yourself as a business owner
- 21:38 – Managing slow inventory, turning inventory into cash, clearance strategies
- 24:43 – When to switch POS systems and the process, treating it as a financial reset
- 28:44 – Covering online/mobile vs. brick-and-mortar retail management
- 30:43 – How to book a “Game Plan Call” with Retail Mavens and final guest insights
- 34:30 – Community, closing remarks, and Dallas trade show reminder
2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in...
WESA Retail Roundup January 5, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Pascale Sylvain, Founder of The Bijoux Fab
- Guest: Stevie Cummins of Jewel of the West
- Guest: Nicole Nava Jamesof Zona Girl Nava Marketing LLC
- Presented By: Western English Sales Association
In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in!
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Kelly Munro
- Website: https://www.lighthoof.com | https://cascadaequine.com
For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Terry Larson, Co-Owner of Hitch’n Post
- website: https://hitchnpostwestern.com/
- Instagram: https://www.instagram.com/hitchnpostwestern/
- Facebook: https://www.facebook.com/hitchnpostwestern
- TikTok: https://www.tiktok.com/@hitchnpost
We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Cowboy Hardware owner Grand Gomez, brand director Presley Gomez, co-owner and designer Lainey Gomez
- Cowboy Hardware Website | Facebook | Instagram | YouTube | Tik Tok
Lexi HoaglandofLane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Lexi Hoagland, Brand & Partnerships Lead - Instagram | Facebook | TikTok
Today we focus on customer surveys. What works, what doesn’t. What types of questions should we be asking and how long should they be? Martha Brooke from Interaction Metrics breaks it all down for us. Listen in….
WESA Retail Roundup November 10, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Martha Brooke of Interaction Metrics
- Presented By: Western English Sales Association
Chapters:
16:16 - The Importance of Survey Design and Analysis
24:32 - Incorporating Open-Ended Questions in Surveys
27:54 - Understanding Customer Feedback and Growth Mindset
Takeaways:
- The importance of customer surveys cannot be overstated, as they provide invaluable insights into consumer preferences and experiences.
- Engaging with customers through surveys necessitates a thoughtful approach to question formulation that mitigates bias and maximizes clarity.
- The timing and frequency of survey invitations significantly impact response rates, necessitating strategic planning for optimal engagement.
- Surveys can be categorized into two principal types: Touchpoint surveys and Overall Experience surveys, each serving distinct purposes in gathering customer feedback.
- Effective surveys should prioritize brevity, with a recommended maximum of ten questions to ensure higher completion rates from respondents.
- Companies must actively analyze survey results and implement actionable changes based on feedback to foster customer loyalty and improve service quality.
Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost sales — without needing a full marketing team.
WESA Retail Roundup November 4, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Amanda Haradon the Neon Wrangler Instagram | TikTok
- Presented By: Western English Sales Association
Chapters:
04:30 - The Journey to Fashion in Rodeo
10:13 - Creating Engaging Social Media Content
28:35 Navigating the Holiday Content Creation
30:00 - The Power of Short Form Videos
Takeaways:
- In this episode, we discussed the importance of storytelling in retail marketing, emphasizing how personal narratives can significantly enhance customer engagement and connection.
- We explored how retailers can effectively utilize social media platforms to increase visibility, connect with their audience, and ultimately boost sales without requiring extensive marketing resources.
- Amanda Harridan, our guest, shared her insights on the advantages of creating both short-form and long-form video content to engage different segments of the audience and build lasting relationships.
- The discussion highlighted the need for retailers to differentiate their marketing strategies, encouraging them to present their brands in a unique and memorable manner to stand out in a crowded market.
- We emphasized the value of authenticity in content creation, underscoring that consumers prefer relatable, friendly interactions over traditional sales pitches in today's digital landscape.
- As we approach the holiday season, we advised retailers to prepare their marketing materials in advance and take advantage of effective content creation strategies to maximize their outreach during peak shopping times.
In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men’s apparel label built on grit, integrity, and the refusal to accept shortcuts. Corbett and Jesse embody what it means to create work that lasts. Tune in as we explore how conviction, craftsmanship, and consistency come together in the world of men’s western & outdoor clothing.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand
We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen in....
WESA Retail Roundup October 27, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Holly Delaune of Fire Brand Marketing | Facebook | Instagram | LinkedIn
- Presented By: Western English Sales Association
Chapters:
01:34 - Understanding Brand Marketing
10:06 - The Importance of Focus Groups in Branding
17:35 - Marketing Strategies for Retailers
25:50 - Transitioning Marketing Strategies in the Retail Industry
27:30 - The Rise of a Teenage Entrepreneur
Takeaways:
- The importance of strategic marketing in driving both online and offline store traffic is paramount.
- Understanding your brand's identity is essential before proceeding with marketing strategies and campaigns.
- Utilizing customer data effectively can significantly enhance targeted advertising strategies and improve return on investment.
- Consistency in branding across all platforms is crucial for customer recognition and trust.
- Engaging with your audience through social media, particularly through stories, can bolster brand visibility and customer interaction.
- Regular website updates and content creation are vital for sustaining search engine optimization and attracting traffic.
Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in...
WESA Retail Roundup October 15, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Meegan Robinette, owner of Mackey USA | Facebook | X | Instagram
- Presented By: Western English Sales Association
In this episode of Wisdom by WESA, we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville Stampede. With leadership across some of the most influential titles in outdoor and equine publishing, John brings a unique perspective on how the publication space is evolving. From trends in media and storytelling to his experiences as an exhibitor at the WESA Trade Show, John shares insights on building partnerships, meeting the needs of today’s readers, and the exciting projects shaping the future of equine media.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: John Lunn, Vice President, Morris Media Enthusiast Group and Chief Revenue Officer, Nashville Stampede
In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping practices from the outset, as well as the value of professional assistance in navigating the complexities of financial reporting. Listen in...
WESA Retail Roundup September 29, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Terri Bork of Abacus Gal | Facebook
- Presented By: Western English Sales Association
Time Stamps:
04:42 - Transitioning to QuickBooks Online
13:32 - Inventory Management Mistakes
19:21 - The Importance of Financial Clarity for Business Owners
22:20 - The Benefits of Virtual Bookkeeping
At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in!
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Mason Delaune (exhibitor) and Holly Delaune (mom)
- Instagram | TikTok | Facebook
We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in...
WESA Retail Roundup September 23, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Gregg Carnes | Instagram | Facebook | LinkedIn
- Presented By: Western English Sales Association
Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Claire Porter, Claire Porter Photography
- Website: https://claireporterphotography.com/pages/skarf-art
- Facebook: https://www.facebook.com/claireporterphotography/
Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...
WESA Retail Roundup September 8, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Kyli Hibbard | Facebook | Instagram | TikTok
- Presented By: Western English Sales Association
Chapters:
00:47 - The Power of Short Form Video in Retail
11:11 - The Importance of Hooks and Consistency in Video Marketing
19:22 - The Shift Towards Authenticity in Content Creation
23:22 - Navigating Short Form Video Strategies
27:25 - The Rise of YouTube and Its Impact on Content Creation
Takeaways:
- The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.
- Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.
- Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.
- Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.
Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Kelly Munro
- Website: https://www.lighthoof.com | https://cascadaequine.com
Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...
WESA Retail Roundup August 26, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Buck Harris
- Presented By: Western English Sales Association
Chapters:
00:58 - Understanding Small Business Loans
14:00 - Understanding Business Financing: Good Debt vs Bad Debt
21:44 - Understanding Loans and Financial Management for Small Businesses
29:21 - Navigating Small Business Loans and Financial Strategies
Takeaways:
- The podcast emphasizes the importance of understanding loans for small businesses, focusing on when and how to seek financing.
- It highlights that credit scores are significant, yet they are not the sole determinant of loan eligibility for small business owners.
- The discussion reveals that having outside income can significantly improve a small business owner's chances of securing a loan.
- Listeners are advised to prepare their financial documentation meticulously to ensure a smoother loan application process.
- The podcast underscores the critical distinction between good debt and bad debt in the context of business financing.
- It is noted that small business owners should begin the loan process proactively rather than waiting for the last minute before critical financial needs arise.
August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in....
Guests and Links Episode August Special 155:
- Guest Host: Glenn the Geek of Horses in the Morning and Retail Roundup
- Guest Host: Coach Jenn of Wisdom by WESA and Horse Tip Daily
- At 01:16 - Grace 'n Grit
- At 04:12 - Neue Schule
- At 09:28 - Dovetail Workwear
- At 15:19 - Basic Animal Health
- At 19:25 - Pessoa
- At 24:14 - Little Buster Toys
- At 28:07 - Cascada
- At 32:27 - Equestrian Chocolate Co
- At 34:58 - Hannah's Custom Tack & Boutique
- Visit the WESA Website
Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential.
WESA Retail Roundup August 4, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Bob Phibbs, The Retail Doctor | Facebook | YouTube | The Retail Doctor's Podcast
- Presented By: Western English Sales Association
Chapters:
05:51 - The Evolution of Merchandising
06:42 - The Evolution of Retail Spaces
17:32 - The Importance of Visual Merchandising
21:41 - Understanding Effective Window Displays
23:17 - The Role of Scent in Retail Marketing
29:23 - Introduction to Retail Insights
In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and beyond.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: J Marc Bailey and Cole Bailey
- Pinterest: https://www.pinterest.com/GoneCountryHats/
- Facebook: https://www.facebook.com/GoneCountryHats
- YouTube: https://www.youtube.com/channel/UCWQEk7c8M9IUOJVzVqG6nBA
In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...
WESA Retail Roundup July 28, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 Book
- Presented By: Western English Sales Association
Chapters:
05:07 - The Importance of Online Presence in Retail
09:41 - Managing Online Presence for Local Businesses
16:14 - Engaging Customers at Trade Shows
21:37 - Investment Strategies for Retailers at Trade Shows
33:33 - Effective Communication at Trade Shows
This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended user-friendly platforms, common pitfalls to avoid, and emerging trends to boost sales and engagement in the equine industry
WESA Retail Roundup July 21, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Jamie Samples of Yellow Barn Media
- Presented By: Western English Sales Association
Chapters:
00:17 - Introduction to the WESA Retail Roundup
05:21 - Building an Email Strategy
10:31 - Effective Email Acquisition Strategies
17:43 - Building Relationships Through Email Marketing
23:04 - The Importance of Email Marketing Personality
34:17 - Transitioning Leadership and Business Dynamics
Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity.
WESA Retail Roundup July 14, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Morgan Nicole Zipperlen, visit on Instagram
- Link to WESA PartnerShip
- Presented By: Western English Sales Association
Timestamps:
01:06 - Trends and Styles for the Upcoming Season
07:58 - The Transition to Accessories in Fashion Retail
12:09 - Consumer Spending Trends and Expectations for the Future
19:04 - The Evolution of Consumer Relationships with Brands
23:01 - Preparing for the WESA Trade Show
What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.
- Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Yuki Khona
- Instagram: https://www.instagram.com/kulturedrider/
- Facebook: https://www.facebook.com/people/Kultured-Rider/61561108045162/
- Pinterest: https://pinterest.com/kulturedrider
- TikTok: https://tiktok.com/@kulturedrider
- Website: https://kulturedrider.com
In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory is one of the most important things you do. If not done well it gets costly, very quickly. Listen in...
WESA Retail Roundup July 7, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Danielle Malconian by Plus by Design, Los Angeles County, CA
- Link to WESA PartnerShip
- Presented By: Western English Sales Association
Takeaways:
- Effective inventory management is crucial for retail success as it directly impacts profitability.
- Using inventory management software can significantly enhance the accuracy and efficiency of stock management.
- Retailers often become fatigued with their merchandise before customers do, leading to misjudged sales potential.
- The importance of understanding customer preferences is paramount when considering product line expansions.
- Planning for seasonal inventory and understanding market trends can mitigate potential financial losses.
- Maintaining a healthy inventory level requires careful analysis of sales data and customer demand.
Chapters
00:04 - Introduction to the Horse Radio Network
04:06 - Inventory Management Strategies
13:12 - Navigating Inventory Decisions
17:31 - Managing Inventory and Customer Demands
22:38 - Navigating Trends and Inventory Management
Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in...
WESA Retail Roundup June 30, 2025
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Erika Kempf from PartnerShip | Facebook | Twitter | LinkedIn
- Link to WESA PartnerShip
- Presented By: Western English Sales Association
Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping.
Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
Contact: Sophia Jagella, WESA Marketing Specialist
Guest: Glenn Orms
- Instagram: https://www.instagram.com/thecowlot/
- YouTube: https://www.youtube.com/@thecowlot6518
- Facebook: https://www.facebook.com/TheCowLot
- Website: https://www.hatmasters.com
Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in...
WESA Retail Roundup June 23, 2025
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Ilya Ilienko | Linked In |
- Presented By: Western English Sales Association
Time Stamps:
07:33 - Flexibility in Business Scheduling
10:18 - Innovative Perks for Small Businesses
18:55 - The Importance of Employee Responsibility
27:01 - Creating a Positive Workplace Environment
Takeaways:
- Incentivizing employees requires a multifaceted approach that extends beyond mere financial compensation.
- Engaging employees through cross-training not only enhances their skills but also fosters collaboration among team members.
- Flexibility in scheduling and responsibilities can significantly improve employee satisfaction and retention rates.
- Creating a supportive work environment by allowing pets and family involvement can enhance employee morale and loyalty.
- Acknowledging milestones and achievements in the workplace cultivates a sense of belonging and recognition among employees.
- Community involvement through volunteer opportunities can strengthen employee ties to the business and enhance brand loyalty.
Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...
WESA Retail Roundup June 16, 2025
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTube
- Presented By: Western English Sales Association
Time Stamps:
04:22 - The Birth of Cowgirl Biz
24:16 - Launching the Summer School of SEO
29:26 - Introduction to SEO Strategies
40:12 - The Importance of Collaboration in Business
Takeaways
- The Cowgirl Biz platform has successfully created a nationwide directory of over 1200 cowgirl-owned businesses.
- Engagement within the Cowgirl Entrepreneurs group was fostered by sharing valuable learning resources and collaborative opportunities.
- The transition from a Facebook group to a business has allowed Cowgirl Biz to effectively support retail brands in the Western industry.
- SEO remains a critical focus for businesses, and the Cowgirl Biz Academy offers essential resources for improving online visibility.
- The importance of community in the retail sector cannot be overstated, as collaboration is key to overcoming industry challenges.
- Supporting small businesses through education and resources is vital for their growth and success in a competitive market.
VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike.
- Hosts: Coach Jenn and Morgan Zipperlen
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagram | TikTok
In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in...
WESA Retail Roundup June 9, 2025
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Stevie Cummins of Jewel of the West | Facebook | Instagram
- Presented By: Western English Sales Association
Time Stamps:
00:11 - Introduction to the WESA Retail Roundup
00:34 - Strategies for Small Retail Success
11:55 - Marketing Strategies for Local Businesses
24:14 - The Importance of Authenticity in Merchandising
30:36 - The Importance of Positivity in Business
34:25 - The Importance of Reevaluation in Business
Takeaways:
- The podcast emphasizes the necessity for small retailers to adapt and innovate in an increasingly competitive marketplace dominated by larger corporations.
- Stevie Cummins of Jewel of the West highlights the significance of fostering a positive work environment and empowering employees to enhance customer service.
- Effective marketing strategies, such as soliciting genuine customer reviews and engaging in social media, can significantly boost a small business's visibility and sales.
- The discussion reveals that maintaining a unique and authentic brand identity is crucial for small retailers to differentiate themselves from big box competitors.
- Utilizing local advertising and community engagement activities can drive tourist traffic to brick-and-mortar establishments in small towns.
- The episode underscores the importance of resilience and a positive mindset for small business owners during challenging economic times.
Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good employees, no matter what size your store is. Listen in...
Please note this was audio only, no video.
WESA Retail Roundup June 2, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: HR Professional Jessica Sackett
- Link: Lisa Smith of HelpDeskforHR.com
- Link: Fred Pryor Education - use Jessica Sackett and painedpoknee@yahoo.com for a discount.
- Link: HR Software - Gusto, Bamboo HR, Mineral
- Presented By: Western English Sales Association
Jason Wiese describes Bed Stu’s long term commitment to producing and marketing leather footwear and accessories with environmental consciousness in mind.
- Hosts: Mike Donnell, Kacee Willbanks
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Jason Wiese, VP Sales at Evolutions Brands, Inc.
- Website: https://www.bedstu.com
- Instagram: https://www.instagram.com/bedstu/
- Facebook: https://www.facebook.com/BedStu/
- Pinterest: https://www.pinterest.com/bedstu/
- Tiktok: https://www.tiktok.com/@bedstuofficial
We explore the best practices of the written SOP for small businesses with Neil Potter of Improving Your Small Business. Why are SOPs important, how do you start and how do you implement them. Listen in…
WESA Retail Roundup May 19, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Neil Potter of Improving Your Small Business
- Presented By: Western English Sales Association
From closing a small retail space to recently opening a much larger store, Tara Roberts shares the evolution of her brand, her insights on retail, and what’s next for The Cold Cactus Boutique. Tune in to hear her inspiring story.
- Hosts: Mike Donnell, Kacee Willbanks
- Contact: Sophia Jagella, WESA Marketing Specialist
- Guest: Tara Roberts co-owner of The Cold Cactus Boutique
- Website: https://coldcactusboutique.ca
- Facebook: https://www.facebook.com/coldcactusboutique/
- Pinterest: https://www.pinterest.ca/coldcactus/
- Instagram: https://www.instagram.com/coldcactusboutique/
Gabrielle Fournier from Arion Sellier France joins us to talk about working with Sponsored Riders. What works, what doesn’t? We go into detail on today’s Retail Roundup. Listen in…
WESA Retail Roundup May 12, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Gabrielle Fournier, Marketing and Sponsorship Director of Arion Sellier
- Presented By: Western English Sales Association
We’re joined by Nicole Nava James of Zona Girl Nava, a boutique brand expert and social media manager, to break down the most common social media mistakes retailers make and, more importantly, how to fix them.
WESA Retail Roundup May 5, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Nicole Nava James of Zona Girl Nava | Facebook | Instagram | TikTok
- Presented By: Western English Sales Association
An inspiring conversation with PRCA Chief Marketing Officer Paul Woody as he discusses how the PRCA is expanding rodeo’s reach, embracing digital innovation, and strengthening connections across the western industry.
- Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
- Guest: Paul Woody, Chief Marketing Officer Professional Rodeo Cowboys Association
- Website: www.prorodeo.com
- Instagram: https://www.instagram.com/prca_prorodeo/
Jennifer Anderson shares how LovLeathers uses limited edition pieces to spark demand, sell out collections, and build a loyal following. From drop strategies to creating buzz on social media, you’ll walk away with fresh ideas to turn scarcity into serious sales.
WESA Retail Roundup April 28, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Jennifer Anderson of LovLeathers | Facebook | Instagram
- Presented By: Western English Sales Association
Join us for a special Retail Roundup conversation with Lorinda Van Newkirk! Learn how to build stronger, more successful relationships with sales reps from someone who understands both sides of the table. Lorinda will share insider tips on communication, placing orders, handling challenges, and working together for long-term success. Don’t miss this opportunity to level up your retail partnerships! Listen in...
WESA Retail Roundup April 21, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Lorinda Van Newkirk of LuckyChuck.com | Facebook | Instagram | YouTube | TikTok
- Presented By: Western English Sales Association
Recently elected WESA president Michael Anderson Chats About His Role
- Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
- Guest: WESA president Michael Anderson - Website | Facebook
Lorinda Van Newkirk talks about building western fashion brands and businesses. Listen In...
Guests and Links Episode 105:
- Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
- Guest: Lorinda Van Newkirk
- Link: Lucky Chuck
- Visit the WESA Website
What the alliance of marketing powerhouses FWV and Baker Bonner means for the Western industry.
- Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella
- Guests: FWV President David Gwyn and Baker & Bonner co-founder and CCO Rob Baker
- Find our guests at: bakerbonner.com or on LinkedIn, Instagram and Facebook
Join us for this Retail Roundup, where we’ll explore the Path to Purchase—breaking down how online and offline experiences work together to influence customer decisions. Nicole Leinbach, globally recognized retail thought leader, author, professor and entrepreneur, will share insights on bridging digital and physical retail, optimizing customer touchpoints, and converting engagement into sales. Whether you're looking to enhance your e-commerce strategy, improve in-store experiences, or create a seamless shopping journey across all platforms, this session will provide actionable strategies to help you turn browsing into buying and customers into loyal brand advocates. Listen in...
WESA Retail Roundup March 10, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Nicole Leinbach Hoffmann of RetailMinded.com | Facebook | Instagram | YouTube
- Presented By: Western English Sales Association
Lisa Stubblefield talks about the history and future of her business and her brand.
- Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Lisa Stubblefield
Power Hat Company’s founder Brandi Voth, began mentoring survivors of human trafficking in 2017. She quickly realized the need for businesses to create opportunities for these survivors to gain marketable business skills, references, and on-the-job training. She founded the company in 2020 to provide transitional employment to survivors. Since then, she has partnered with other usinesses to create economic empowerment for exploited, trafficked, and at-risk individuals worldwide. There is a lot to this story and Brandi joins us today to tell us more!
- Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Brandi Voth of Power Hat Company - Facebook & Instagram
Join us for a special Retail Roundup session featuring Natalie Zindani and Jessica Ross, the founders of Badcowgirl Co., a rising Western fashion brand based in Scotland. In this live conversation, retailers will hear firsthand from fellow retailers about the challenges and triumphs of launching a startup outside the traditional Western market.
From navigating the global equestrian fashion industry to leveraging trade shows like WESA for growth, this session will inspire, educate, and motivate. Learn how these bold entrepreneurs are carving out a unique space in Western fashion, why UK women are embracing the cowgirl aesthetic, and how community and industry connections fuel success.
WESA Retail Roundup February 10, 2025:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Natalie Zindani and Jessica Ross of Badcowgirlco.com | Instagram
- Presented By: Western English Sales Association
How a Made in Montana company built a horsehair jewelry and accessory business border-to-border, coast to coast and across the ocean.
Wisdom by WESA Episode 143:
- Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Brenda Siegfried, Sales Manager at Cowboy Collectibles Inc
Doug Naylor joined Wrangler 24 years ago right out of college and has progressed up the ladder to his current position as Director of Key Western Accounts. He joins the show to talk about his career at Wrangler, what’s changed over the two and a half decades and his relationship with his customers.
Wisdom by WESA Episode 142:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Doug Naylor, Director of Key Western Accounts at Wrangler
Join us for "The Boot Retailer’s Playbook", a live interview with Jeremiah Craig, the western boots influencer and country singer. Whether you're a buyer, store owner, or marketer, Jeremiah will share invaluable strategies for boosting boot sales, creating engaging in-store displays, and effectively marketing your products. Discover how to choose the right styles, educate customers on fit, and leverage storytelling to enhance your brand. Don't miss out on this opportunity to gain expert tips and elevate your retail game!
WESA Retail Roundup December 16, 2024:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook group
- Guest: Jeremiah Craig | Website | Facebook | YouTube
- Presented By: Western English Sales Association
Time Stamps:
02:24 - The Journey into Cowboy Boots
14:05 - Sizing Challenges in Cowboy Boots
20:02 - Exploring Video Content Strategies for Boot Retailers
27:54 - Understanding Boot Fit and Sizing
32:15 - Building Relationships in the Boot Industry
Jennifer Palmer, founder of Cutting Up Show Blankets chats about this new product concept. Listen in...
Wisdom by WESA Episode 141:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Jennifer Palmer, founder of Cutting Up Show Blankets | Instagram
- Visit the WESA Website
Time Stamps:
02:49 - The Journey of Jennifer Palmer's Business
10:37 - The Longevity and Care of Saddle Pads
13:14 - The Production Techniques of Authentic Blankets
20:10 - Emerging Trends in the Cutting Horse Industry
25:21 - Transitioning to New Ideas in Business
Kelly Grindinger talks about the history of Kelly’s Market and the opening of a new Dallas Market Center showroom.
Wisdom by WESA Episode 139:
- Hosts: Mike Donnell & and Sophia Jagella
- Guests: Kelly Grindinger -- Kelly's Market on the 15th floor of the Dallas Trade Center
- Visit the WESA Website
Join Nicole Leinbach Hoffmann, Founder of RetailMinded.com and author of Retail 101, for an essential session tailored to small retailers. Discover practical strategies from her book, covering marketing essentials, product curation, and effective business management. Learn how to create impactful marketing, build a compelling product selection, and adopt business practices that boost profitability. Gain actionable insights from one of retail’s most influential leaders to elevate your store's success in today’s dynamic market!
WESA Retail Roundup November 18, 2024:
Host: Glenn the Geek, Host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Nicole Leinbach Hoffmann from Retail Minded | Facebook | LinkedIn
Presented By: Western English Sales Association
Time Stamps:
02:23 - Effective Marketing Strategies for Small Retailers
14:15 - Enhancing the In-Store Experience
17:46 - The Evolution of Consumer Experience
26:15 - The Impact of AI on Retail
32:56 - The Evolution of Retail Payments
Tecovas VP of Sales Monte Nelson discusses the brand’s approach to an expanded retail presence.
Wisdom by WESA Episode 139:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guests: Monte Nelson | Tecovas
- Visit the WESA Website
Hat Harness co-founders Tonia Lonigro and Daniel Kasidi tell the story of how she created a new way to travel with hats.
Wisdom by WESA Episode 138:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guests: Tonia Lonigro and Daniel Kasidi, Hat Harness | Instagram | TikTok
- Visit the WESA Website
Discover how to transform daily complaints into positive collaboration in the latest WESA Retail Roundup. Joshua Routh, an engaging speaker and former retailer, shares his insights on creating a complaint-free workplace, emphasizing the importance of gratitude and focusing on what is working rather than what is wrong. He discusses the detrimental effects of complaining on both personal well-being and workplace morale, advocating for a shift towards positivity and accountability.
Routh introduces the "Gripe" method, providing practical tips for retail managers to effectively handle customer complaints, especially in the fast-paced equine retail environment. Join us as we explore actionable strategies to foster a more harmonious and productive workplace.
WESA Retail Roundup October 28, 2024:
Host: Ashley Winch, host of the Quarter Horse Podcast
Facebook: Retail Roundup Facebook group
Guest: Joshua Routh | Instagram | Facebook | YouTube | LinkedIn
Presented By: Western English Sales Association
Time Stamps:
00:05 - Welcome to the Show
00:33 - Introducing Joshua Routh
02:38 - Transforming Complaints into Collaboration
28:00 - The Impact of Complaining
38:14 - Creating a Complaint-Free Workplace
39:09 - Strategies for Retail Managers
42:39 - Boosting Team Morale
46:57 - Conclusion and Next Steps
Join us for an exciting Retail Roundup Live Interview with Western Fashion Content Creator, Morgan Nicole Zipperlen! Discover how to elevate your brand through powerful storytelling and community building, and learn creative ways to boost sales with seasonal promotions and event marketing. Morgan will share insider tips on keeping your inventory fresh, showcasing new arrivals in a way that drives conversions, and leveraging user-generated content to amplify your brand's reach.
Don’t miss this opportunity to gain actionable insights that will help you engage your audience and grow your retail business! Listen in....
WESA Retail Roundup October 21, 2024:
Host: Glenn the Geek, host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Morgan Nicole Zipperlen | Instagram
Presented By: Western English Sales Association
Known for her stylish content and collaborations with iconic brands like Wrangler, Shaley Ham has become a major influencer shaping trends in Western fashion and retail. Today, she'll share her retail insights, tips on working with influencers and social media strategies. Listen in....
WESA Retail Roundup October 7, 2024:
Host: Glenn the Geek, host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Shaley Ham | Facebook | TikTok | Instagram
Presented By: Western English Sales Association
Natalie Zindani and Jessica Ross tell their story about starting a women’s western brand in Scotland.
Wisdom by WESA Episode 137:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Natalie Zindani and Jessica Ross of Bad Cowgirl Co. | Facebook | Instagram
- Visit the WESA Website
Join esteemed international speaker, author, and business strategist Barbara Wold in this engaging webinar as she delivers invaluable insights into Up-selling and cross-selling. Listen in...
WESA Retail Roundup September 23, 2024:
Host: Glenn the Geek, host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Barbara Wold, International Speaker, Author and Business Strategist
Presented By: Western English Sales Association
Mike Moore, founder of Buckaroo Hatters talks about his multi-faceted hat business.
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Mike Moore, Buckaroo Hatters
- Visit the WESA Website
Annie Meehan is an expert speaker who transforms achievement from good to great by teaching audiences to eliminate excuses and take actionable steps toward success. With a passion for inspiring change, she provides practical tools to manage challenges, improve customer and employee experiences, and achieve personal and professional goals. Listen in....
WESA Retail Roundup September 9, 2024:
Host: Glenn the Geek, host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Annie Meehan | Website | TikTok | YouTube | LinkedIn
Presented By: Western English Sales Association
Join us for an exciting webinar featuring Breanna Brown, a renowned barrel race trainer and influencer. Discover the latest tack innovations and must-haves for your store and learn how to effectively market and showcase these items to maximize sales. Breanna shares her latest finds in the world of equine tack, along with professional tips on selecting top-performing products and creating in-store strategies. Whether you're looking to enhance your inventory or optimize your store's appeal, this webinar offers valuable insights to boost your business and attract more customers.
WESA Retail Roundup July 29, 2024:
Host: Glenn the Geek, host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Breanna Brown, Barrel Race Trainer & Content Creator | Website | Instagram | Facebook | TikTok
Presented By: Western English Sales Association
Join us as speaker and business consultant, Debbie Allen, shares her insights about how to Stand Out and Race Past Your Competition with Expert Positioning. She dives into your website, social media strategies and how to get better SEO on YouTube.
WESA Retail Roundup July 22, 2024:
Host: Glenn the Geek, host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Debbie Allen, Website | Facebook | TikTok | YouTube | LinkedIn
Presented By: Western English Sales Association
Jennifer Anderson describes her lifelong love affair with leather and the scope of her second career.
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Jennifer Anderson
- Visit the WESA Website
Join esteemed international speaker, author, and business strategist Barbara Wold in this engaging webinar as she delivers invaluable insights into understanding and accommodating multi-generational customers. Discover strategies to effectively connect with and retain customers across different age groups, ensuring they keep coming back. Listen in...
WESA Retail Roundup July 8, 2024:
Host: Glenn the Geek, host of Horses in the Morning
Facebook: Retail Roundup Facebook group
Guest: Barbara Wold, International Speaker, Author and Business Strategist
Presented By: Western English Sales Association
Smarty Rodeo, known for roping practice equipment adds a retail store to its operation
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Amanda Shaffer, Smarty Rodeo VP VP Business Development
- Visit the WESA Website
Jewelry designer and businessman Kelly Herd talks about his equestrian jewelry company.
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Kelly Herd of Kelly Herd Jewelry
- Visit the WESA Website
Western & Co founder Hailey Nelson chats about the founding of her western fashion company and the viral leather jacket.
- Hosts: Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Hailey Nelson, Founder of Western & Co.
- Visit the WESA Website
- Visit the APHA Website
Kaci Myers, Director of Design, on Dorfman Milano's legacy, style, and innovation.
- Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Kaci Myers, Director of Design at Dorfman Milano for Western
- Visit the WESA Website
- Visit the APHA Website
Desiree Mills discusses the international scope of the APHA and its upcoming three-pronged retail business. Listen in...
- Hosts:Mike Donnell,Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Desiree Mills
- Visit the WESA Website
- Visit the APHA Website
SpurWest Trading Co. founder Kipp Smith shares the story of the energetic SpurWest brand. Listen in...
Guests and Links Episode 128:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Kipp Smith of Spur West Trading, 4/9
- Visit the WESA Website
WESA Board Member and Sales Representative for Justin Brands pays another visit to Wisdom by WESA. Listen in...
Guests and Links Episode 127:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Michael Baca of Justin Boots
- Visit the WESA Website
Jaylin Raymer talks about her transition from singer - songwriter to high fashion western wear entrepreneur spearheading Planet Cowboy’s growth. Listen in...
Guests and Links Episode 126:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Jaylin Raymer of Planet Cowboy
- Visit the WESA Website
The tested science behind Saddle Right pads accounts for the brand’s success spanning more than four decades. Listen in...
Guests and Links Episode 125:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Yvonne South of Saddle Right
- Visit the WESA Website
Elizabeth Brady found hat burning to be a therapeutic activity aiding in her recovery from traumatic brain injury, leading to the birth of a successful business
Guests and Links Episode 124:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Elizabeth Brady | Facebook
- Visit the WESA Website
Following 8 years in the Air Force, Wendy Ozburn turned her talents to producing creative buckles.
Guests and Links Episode 123:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Wendy Ozburn
- Visit the WESA Website
Bill Hippel recounts his five decades in the western wear sales industry.
Guests and Links Episode 122:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Bill Hippel
- Visit the WESA Website
Tracy Halling Discusses Austin Accent’s Decades Long Focus on Accessories.Listen in...
Guests and Links Episode 121:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Tracy Halling
- Visit the WESA Website
Clint Orms shares his story from rodeo beginnings to leading the thriving Clint Orms Engraving today. Tune in to hear Clint share the captivating story of his personal and professional evolution, offering an inspiring glimpse into the promising future of Western craftsmanship. Listen in...
Guests and Links Episode 120:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Clint Orms
- Visit the WESA Website
Jerry Beagley discusses how his rodeo life and tack business have been intertwined since college and his induction into the Pro Rodeo Hall of Fame. Listen in...
Guests and Links Episode 119:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Jerry Beagley
- Link: Meet Jerry Beagley
- Link: Back When They Bucked With Jerry Beagley
- Visit the WESA Website
Darrell Nephew recounts the history of Tucker Saddles and shares plans for a new line and an award honoring founder Steve Tucker. Listen in...
Guests and Links Episode 118:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Darrell Nephew, Executive Vice President, Circle Y
- Link: Tucker Saddlery
- Visit the WESA Website
Senior Buyer Jessica Shaw discusses Back In The Saddle's successful business model. Listen in...
Guests and Links Episode 117:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Jessica Shaw
- Visit the WESA Website
Glenn brings you another round of interviews from the WESA market in August. Highlighting new companies and products that you might have missed. Listen in....
Wisdom by WESA Special Episode August 2023:
00:32 - Hailey Nelson - Western and Co.
03:20 - Jamie Weidner from JT International
07:00 - Tim with Prince of Scots
11:12 - Carolina Crowley of the Carolina Crowley Collection
14:40 - Kacy Burke from Buckaroo Beau Books
18:25 - Ted from Cowboy Sh!t
23:48 - Jeff from Prime Performance Nutrition
The fascinating story of Rockmount Ranch Wear from 1946 to today. Listen in...
Guests and Links Episode 115:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Steve Weil
- Visit the WESA Website
After closing shop in the 1970's, Hyer Boot Company is now reviving the legend of The Cowboy Boot.
Guests and Links Episode 114:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Zach Lawless, the Great Great Grandson of CH Hyer
- Visit the WESA Website
An introduction to Flynt Western men’s western wear. Listen in...
Guests and Links Episode 113:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Gary Adelman and Julie Byington
- Visit the WESA Website
The story behind the conception and growth of DIBA True and its parent company DIBA Shoes. Listen in...
Guests and Links Episode 112:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Suzanne Lorenz
- Visit the WESA Website
Partrade’s Christine Fordham talks about the company's success and her new role as a WESA Board Member. Listen in...
Guests and Links Episode 111:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Christina Fordham
- Visit the WESA Website
Meet the multi-talented cowboy, stuntman, horse trainer, actor and western artist appearing at WESA in August. Listen in...
Guests and Links Episode 110:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Jay T. Rockwell
- Visit the WESA Website
Noted equine sculptor and jewelry designer Blair Dworkin chats about how her artistic sense and love of horses that helped guide her career path. Listen in...
Guests and Links Episode 109:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Blair Dworkin
- Visit the WESA Website
WESA’s new President chats about his career and his vision for WESA. Listen in...
Guests and Links Episode 108:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Scott Tucker
- Link: Join us at WESA's new home: the Dallas Market Center
- Link: Anderson Bean Mens Cowboy Boots
- Link: Anderson Bean
- Visit the WESA Website
Teresa Johnson talks about her segue from a 33-year nursing career to a thriving western jewelry case business. Listen in...
Guests and Links Episode 107:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Teresa Johnson of Vintage Cowgirl Cases
- Visit the WESA Website
Mountain biker and barrel racer Monique Vek talks about successfully adopting athletic wear features to western wear. Listen in...
Guests and Links Episode 106:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Monique Vek of M Sport 6 Apparel
- Visit the WESA Website
Lorinda Van Newkirk talks about building western fashion brands and businesses. Listen In...
Guests and Links Episode 105:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Lorinda Van Newkirk
- Link: Lucky Chuck
- Visit the WESA Website
Durango Boot Marketing Manager Erin DeLong visits the show to chat about the brand’s multi-faceted marketing strategy. Listen In...
Guests and Links Episode 104:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Erin DeLong Durango Boots Marketing Manager
- Visit the WESA Website
January Show Special: Glenn the Geek brings you a variety of interviews from new smaller companies he found at WESA in Dallas. Listen in....
Guests and Links Episode January Special:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest Host: Glenn the Geek of Horses in the Morning
- Company Highlight: Big Country Toys
- Company Highlight: American Darling
- Company Highlight: Dimples Horse Treats
- Company Highlight: Fly Free Horse Boots
- Company Highlight: Western Grande
- Visit the WESA Website
WESA 2023 Salesperson of The Year, Scott Stickley, chats about his sales career. Listen In...Guests and Links Episode 102:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Scott Stickley
- Visit the WESA Website
Blue Steel, Austalia’s top selling steel toed work shoes making gains in the U.S. market. Listen In...
Guests and Links Episode 101:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Michael Prescott, Steel Blue Territory Manager for Texas and Louisiana
- Visit the WESA Website
Melanie Edge walks us through the interesting history and consistent growth of Western Edge. Listen In...
Guests and Links Episode 100:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Melanie Edge of Western Edge
- Guest: Judy Wagner of Montana Silversmiths
- Visit the WESA Website
From Jack's Tack to JT International ... founder Jack Sievers tells the company’s story. Listen in....
Guests and Links Episode 99:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Jack Sievers and Mike Sanders of JT International
- Visit the WESA Website
Mackey USA founder, Meegan Robinette, tells the story of the popular equine accessory company. Listen in....
Guests and Links Episode 98:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Meegan Robinette
- Visit the WESA Website
Reza Ghazinouri, Founder/President, and Lisa Wicks, Sales, of M&R Moda in Pelle Firenze join Wisdom By WESA to chat about the company’s quarter century of designing and producing had made, fine leather jackets and bags from Italy. And, a new line is being introduced. Listen in....
Guests and Links Episode 97:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Reza (Ray) Ghazinouri and Lisa Wicks of M&R Moda in Pelle Firenze
- Visit the WESA Website
A Look Back at Bailey’s History and a Look Forward At Its Future Plans. Listen in....
Guests and Links Episode 96:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Sean Leon of Bailey Hats
- Visit the WESA Website
This special episode with interviews from the 2022 August WESA trade Show highlights some of the new products hitting the stores. Glenn the Geek and Coach Jenn of the Horse Radio Network bring you this special. Listen in....
Guests and Links Episode Special:
- Link to Sound File for Sight Impaired: Click Here
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- 01:00 - Chuupul Leather Travel Accessories, Natasha
- 06:15 - Hoss Boot Company, Don Colbert
- 09:05 - Weatherbeeta - Rachel Cook
- 11:50 - Smarty Roping, Travis
- 15:40 - Galligers Water, Melissa
- 19:10 - San Saba Equine, Rusty
- 20:32 - Draw it out - La Nae
- Visit the WESA Website
Fairfax and Favor's First U.S. Marketing Representative Talks about the brand's future plans in the U.S. Listen In...
Guests and Links Episode 94:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Hanna Miller of Fairfax and Favour
- Visit the WESA Website
Kate Day, co-founder of Dovetail Workwear joins us to talk about the origin of this highly popular workwear line for working women. Listen In...
Guests and Links Episode 93:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Kate Day co-founder of Dovetail Workwear
- Visit the WESA Website
Heath Calhoun Shares Cowboy Cool's Transition From a Brick and Mortar Store to an Online And Wholesale Success Story. Listen in...
Guests and Links Episode 92:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Heath Calhoun of Cowboy Cool
- Visit the WESA Website
Jessica Manson Joins us to chat about Weatherbeeta's growth in the U.S. Listen in...
Guests and Links Episode 91:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Image Credit: WeatherBeeta.UK
- Guest: Jessica Manson, Senior Account Director of Weatherbeeta
- Visit the WESA Website
Dave Duquett, president and founder of Western Justice, describes the organization's purpose and its work to protect the interests of the western horse industry. Listen In...
Guests and Links Episode 90:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Dave Duquett of Western Justice | Instagram | Facebook
- Visit the WESA Website
Lyn Baskett discusses the North American market opportunity for German leather jackets. Listen in...
Guests and Links Episode 89:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Lyn Baskett of Mauritius Leather | Instagram | Facebook
- Link: The Daily Front Row
- Visit the WESA Website
Taylor McCann and her mother Carolin Lyon chat about how their retail clothing business got started and how social media drives sales. Listen In...
Guests and Links Episode 88:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Taylor McCann and Carolin Lyon of 9 Grey Horses | Instagram | Facebook
- Visit the WESA Website
LAMO VP Sales, John Pierce talks about the evolution of the LAMO brand. Listen In...
Guests and Links Episode 87:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: LAMO VP of Sales John Pierce
- Visit the WESA Website
Ashley Heflin talks about the booming popularity of her firm's unique stall mats. Listen In...
Guests and Links Episode 86:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Ashley Heflin of AH Performance Stall Mats|Facebook
- Link: Go Fast Races
- Visit the WESA Website
Jason Miller, director of marketing for C-A-L Ranch Stores talks about its growth from one store in Idaho to 30 throughout four states. Listen In...
Guests and Links Episode 85:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Jason Miller of C-A-L Ranch Stores
- Visit the WESA Website
French Canadian Western jewelry designer Pascale Sylvain talks about how her love of the American west and of jewelry prompted her to move from Canada to Texas to set up shop and the success the company has had. Listen In...
Guests and Links Episode 84:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Pascale Sylvain of Bijoux Fab
- Visit the WESA Website
Jeremiah Craig, Cowboy boot content creator discusses how he works with boot brands and retailers to incorporate modern social media techniques into their marketing programs.
Guests and Links Episode 83:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Jeremiah Craig | YouTube
- Visit the WESA Website
We discuss the unique family history and bold marketing strategies that have led to Southern Grace's success. Listen In...
Guests and Links Episode 82:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Adeel Mitha
- Guest: Sam Seibenthall
- Link: Southern Grace
- Visit the WESA Website
Rebecca Lopez brought her The Wranglin' Mama jewelry line to the WESA Trade Show for the first time this year and captured lots of attention. We chat with her about her business. Listen In...
Guests and Links Episode 81:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Rebecca Lopez of The Wranglin' Mama | Facebook | Instagram | Pintrest
- Visit the WESA Website
Judy Wagner, Montana Silversmiths’ Vice President of Marketing joins the show to talk about exciting news from the company. Listen In...
Guests and Links Episode 80:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Judy Wagner of Montana Silversmiths| Facebook
- Visit the WESA Website
David Baker was named the 2022 Bill Shackelford Salesperson of the Year and is in his 50th year as a western wear salesman. Listen In...
Guests and Links Episode 79:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: David Baker of American Hat Company
- Visit the WESA Website
A look at Yesterday’s history and Tomorrow’s future for a company with some of the best known brand of footwear in the world. Listen In…
Guests and Links Episode 78:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Miles Underwood of Wolverine
- Link: Project Bootstrap
- Visit the WESA Website
Lindsey Dillenbeck, Frank M Light’s great great granddaughter who owns F.M. Light & Sons with her husband joins the show to talk about the storied past and bright future for this legendary western retailer and the slight change she wants to make to the name...
Guests and Links Episode 77:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Lindsay Dillenbeck
- Link: 115 years and counting: F.M. Light & Sons is a family tradition
- Link: YouTube
- Visit the WESA Website
Founded in 1922 by M.L. Leddy to produce custom made boots and saddles, this retailer approaches it's 100th anniversary...
Guests and Links Episode 76:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Mark Dunlap, M.L. Leddy's General Manager
- Guest: Jim Franklin, M.L. Leddy's Vice President
- Link: M.L. Leddy’s Celebrates 100 Years of Custom-Made Cowboy Boots
- Link: The Boot Ranch Rite of Passage
- Link: 2020 Houston Rodeo - American Icons - The American Buffalo & Leddy's Boots, a handmade Texas Legend since 1922
- Link: A True Texas Legend
- Link: Carving a Legacy: M.L. Leddy's in the Fort Worth Stockyards
- Link: The Charger Bulletin
- Visit the WESA Website
Patrick Jackson discusses the history of and the future Haegels West, one of the oldest western wear and tack stores in the nation. Listen In...
Guests and Links Episode 75:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Patrick Jackson of Haegles West | Fifth generation takes over Haegle’s
- Visit the WESA Website
Michael Baca talks about the boot business from his perspective of managing three brands. Listen In...
Guests and Links Episode 74:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest:Michael Baca of Justin Brands | Justin Boots on YouTube
- Visit the WESA Website
Toby Lewis looks back on his WESA experience which began at the Albany Hotel and included 25 years on the Association's Board and talks about his new interests... bicycle racing and sky diving. Listen In...
Guests and Links Episode 73:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Toby Lewis (WESA President 1997-1998)
- Visit the WESA Website
Bob Davidson Tells Stories of the industry back when The Men's Apparel Club of Colorado produced the big Trade Show, now called WESA
Guests and Links Episode 72:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Bob Davidson
- Visit the WESA Website
The first WESA Trade Show took place in 1922 in Denver, CO and next January in Dallas, TX we’ll celebrate the 100th anniversary of the WESA Trade Show. Tune in to a special Wisdom by WESA episode featuring featuring past guests and their experiences and memories as part of the Association.
Guests and Links Episode 71:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guests:
- Gerald Adame (WESA President, 2017-2018) and Jay Phillips (WESA President, 2019-20202)
- Sara Jo Otto, Founder of Coyote Cowgirl
- Brad Vance, VP Sales at Equibrand
- Mike Sirjani, Co-Founder of Majyk Equipe
- Dan Scully, VP Sales/ Marketing of Scully Leather Company
- Lane Mizrahi, Vice President of Merchandising and Management of Sidran Inc.
- Randy Little, Co-Founder of PFI Western Wear
- Renee Gabet, Owner/ Founder of Annie Oakley
- Ryan White, Managing Director Best Ever Pads
- Deborah DuPont, Founder of Agave Sky
- Jill Hollomon, Account Manager of Circle Y
- Abbie Ellis, Founder of Benita Ceceille
- Keith Mundee, President of American Hat Co
- Amanda Kimes, Co-Owner/Founder of Kimes Ranch Apparel
- Stacy Collins, VP of Sales of Vintage Collection
- Jenna Garza, Sales Representative of Outdoor Crew
- Coy Upchurch, General Manager Fast Back Ropes, Inc.
- Blair Lowman of Penelope Chilvers Footwear
- Pat Dahnke, Founder of Designs by Pat
- Sonya Bengali and Katie McGraw from Riding Warehouse
- George Wilson, Owner of COWBOYS TOO!
- Kim Mills Borcher, Owner of Colorado Kim Boutique
- Patty Price and Amy Moorehouse of HiEnd Accents
- Monty Crist, General Manager of Professional’s Choice
- President and CEO, Prasad Reddy; Chief Marketing Officer, Tricia Mahoney; and National Sales Director, Brandon Forquer of Twisted X’
- Patrick Powers, WESA President 2021-2022
- Ryan Vaughn, Executive Vice President and General Manager of Rios of Mercedes
- Visit the WESA Website
Scott Piper chats about his NFL career and his transition into the western industry when his playing days were over. Listen in...
Guests and Links Episode 70:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guests: Scott Piper- WESA President 2016 | Twisted X® Cowboy Boots & How they Fit - YouTube
- Visit the WESA Website
Mark Broughton recounts his journey from a teenage surfer with a love of horses to his presidency of WESA Listen in...
Guests and Links Episode 69:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guests: Mark Broughton- WESA President 2013 - 2014
- Visit the WESA Website
As WESA President in 2011 and 2012, Gene House and the Board of Directors faced some challenges and changes.
Guests and Links Episode 68:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guests: Gene House - WESA President 2011 - 2012, Sales Manager for M&F Western Products
- Visit the WESA Website
WESA entered the 21st Century under the leadership of Jack Tait who joins us today to talk about the business and the association back then. Listen in...
Guests and Links Episode 67:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guests: Jack Tait - WESA President 2001 - 2002
- Visit the WESA Website
Wisdom By WESA steps back in time to chat with past president Buck Anderson, who led the association from 1991 to 1992. Listen in...
Guests and Links Episode 66:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guests: Buck Anderson - WESA President 1991-1992
- Visit the WESA Website
Jill Holloman Discusses Circle Y's dedication to customer service and craftsmanship in building its saddle business. Listen in...
Guests and Links Episode 65:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guests: Jill Hollomon of Circle Y
- Visit the WESA Website
HiEnd Accents Offers Retailers Serving The Western and English Markets With High Quality Home Products For Their Customers. Listen in... Guests and Links Episode 64: * Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella * Guests: Patty Price and Amy Moorehouse of HiEnd Accents | HiEnd Accents on Facebook | HiEnd Accents on YouTube * Visit the WESA Website
The Leadership Team from Twisted X joins Wisdom By WESA to discuss the company's dedication to new products, new technology, and social responsibility. Listen in...
Guests and Links Episode 63: * Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella * Guests: Panel with three of Twisted X’s leadership members: President and CEO, Prasad Reddy; Chief Marketing Officer, Tricia Mahoney; and National Sales Director, Brandon Forquer * Visit the WESA Website
Rio Mercedes' Ryan Vaughn joins us to chat about the company's performance last year and its presence at the Dallas Show. Listen in...
Guests and Links Episode 62: * Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella * Guest: Ryan Vaughn of Rios of Mercedes | Rios of Mercedes Booklet | Rios of Mercedes Boot Company on Pinterest * Link: Boots are Made for Walking * Visit the WESA Website
WESA incoming President Patrick Powers discusses WESA’s past achievements and future potential. Listen in…
Guests and Links Episode 61:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Patrick Powers of WESA
- Visit the WESA Website
They say necessity is the mother of invention. That was clearly the case 20 years ago when bareback rider Shawn Schild decided he needed a riding glove that gave him a better grip -- so he invented one which became a staple on the rodeo scene. Later Shawn connected with a high school friend, Kendall Matson and together they started Bear Knuckle Gloves producing a wide variety of gloves based on Shawn's initial design. Kendall Joins us today to tell that story. Listen in...
Guests and Links Episode 60:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Kendall Matson of Bear Knuckles Gloves | Local News Video | Company History Video | Instagram @BearKnucklesGloves
- Visit the WESA Website
Fast Back Ropes is having one of its best years ever thanks to team ropers practicing at home and working cowboys using ropes on the ranch. Listen in...
Guests and Links Episode 59:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Coy Upchurch, General Manager Fast Back Ropes, Inc.
- Visit the WESA Website
While Penelope Chilvers has enjoyed success in the U.S. the brand sees its debut at the upcoming WESA show as a coming out event to much of the retail community. Blair Lowman, who directs the brand's sale initiative in the U.S. chats with us about its past and plans for the future. Listen In...
Guests and Links Episode 58: * Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella * Guest: Blair Lowman of Penelope Chilvers Footwear | Facebook | Instagram * Visit the WESA Website
People might not think of New York as the home of a highly successful western fashion company but then, they probably don't know about Vintage Collection Design. Women throughout the country from big cities to small towns are wearing the firm's embroidered clothes because they like the colorful yet western feel. Stacy Collins joins us today to tell this unique story. Listen in...
Guests and Links Episode 57: * Link to Sound File for Sight Impaired: Click Here * Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella * Guest: Stacy Collins of Vintage Collection * Visit the WESA Website
Recounting the history and viewing the future of one of the world's most unique hat companies. Listen in...
Guests and Links Episode 56: * Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella * Guest: Garth Watrous * Visit the WESA Website
Ryan White discusses the story behind the success of his American Made, Custom Made saddle pad company. Listen in...
Guests and Links Episode 55:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Ryan White
- Visit the WESA Website
Seirra Rae Lewis shares her young professional's perspective as a social media manager and western fashion influencer. Listen in...
Guests and Links Episode 54:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Sierra Rae Lewis
- Visit the WESA Website
Sarah Montgomery talks about working at Kleinschmidt's western store in high school, her career as a commodities trader and her return to Kleinschmidt's as the owner. Listen in...
Guests and Links Episode 53:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Sarah Kleinschmidt
- Picture Credit: James Thompson
- Visit the WESA Website
James Thompson discusses his extensive experience selling to the western market and his particular love of public service marketing. Listen in...
Guests and Links Episode 52:
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: James Thompson - Sales Representative for the Milano Hat Company
- Picture Credit: James Thompson
- Visit the WESA Website
First developed by two equine veterinarians in the 1990s and debuted at the 1999 Breeders Cup and the 2000 Olympics, FLAIR Equine Nasal Strips are now used to help the breathing of competition horses in virtually every equine sport. Listen in...
Guests and Links Episode 51: * Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella * Guest: Hanna Hartmann - Marketing Director at FLAIR Equine Nasal Strips * Picture Credit: FLAIR® Equine Nasal Strips * Visit the WESA Website
Laura Ingalls reviews her career path from fashion merchandising to jewellery design. Listen in...
- Hosts: Mike Donnell, Kacee Willbanks Colletti, and Sophia Jagella
- Guest: Laura Ingalls of Laura Ingalls Design
- Picture Credit: Laura Ingalls Design
- Visit the WESA Website
Artist Deborah DuPont asked a boot maker to create a custom boot just for her. This led to the development of Agave Sky as a marketer of custom cowhide boots and a wide range of other products. Listen in...
Kimes Ranch is a western clothing line founded in 2009 by Matt and Amanda Kimes who have built the business by combining high quality western wear with a wide range of attention-getting marketing programs that includes naming products after their farm animals, holding photo contests to find new models during the Covid-19 pandemic, posting recipes on the company’s web site and having their products worn by rock groups and the cast of one of the most successful TV series currently on the air. Amanda joins us today to talk about how it all ties together. Listen in...
Alexandra King discusses the history of this unique oil cloth clothing line. Listen in...
American Hat Company's Keith Mundee talks about the past, present and future of this iconic firm. Listen in...
The success of XOXO Art & Co shows what three educators can do outside the classroom when they put their minds to it. Listen in...
From it's beginning as a manufacturer of machine produced team roping ropes, Equibrand has expanded into a full line provider of products for the horse owner.
WESA and the Horse Radio Network sponsor a roundtable discussion on the current unprecedented situation with industry professionals who are going through what you are. We discuss the status of manufacturing, sales and the future. Hosted by Glenn, Founder of the Horse Radio Network, and host of the popular nightly "HRN Live at Five " Coronavirus coverage for the horse world.
George Wilson talks about designing and building a brand new facility for his COWBOYS TOO! store in Belle Fourche and about the role of video and social media as marketing tools.
Molly Dickinson discusses how and why she invented the Booma Rein and the positive reaction she has had among riders. Listen in...
Glenn and Jennifer bring you a bunch of vendor interviews from the January WESA market. We think you will like the fascinating people and excited products we found and hopefully you will find a new product or two for your store. Listen in...
Guests and Links Episode 37: * Link to Sound File for Sight Impaired: Click Here * Co-Hosts: Mike Donnell, Kacee Willbanks, and Sophia Jagella * Special Co-Hosts: Glenn the Geek from Horses in the Morning and Coach Jenn from Horse Tip Daily * Photo Credit: * Guest: Camarie Widmer from Performance Pony Company * Guest: Russ Barnett from Outfitters Supply * Guest: Kelly Baugh from FBF Originals * Guest: Gemma with Happy Horse * Guest: Gala from Nettles Stirrups * Guest: Helen Riley from Champion Helmets * Guest: Connie from Redingote * Guest: Chad from Tattini Boots * Guest: Jacob Coble from Sunbody Hats * Visit the WESA Website
Mike Sims discusses the matching philosophy of the western lifestyle with the highly popular Affliction and American Fighter brands. Listen in...
Tim Davis, founder of Zero Egg Count discusses the origin of the company's approach to developing a mail-in, egg counting testing kit process to identify equine parasites.
Eric Von Deylen describes the unique, rubber work/riding boot his firm designed. Listen in...
Former Miss Rodeo America, Ashley Alderson, joins the podcast to talk about the unique role that her business, The Boutique Hub, plays in the western fashion and retailing industry. Listen in...
Wisdom by Wesa chats with Ali Dee, western fashion designer as well as a singer, song writer and TV host. Listen in...
Pete Melniker talks about seeing a rope halter in Cow Camp and using the idea to build a leading tack company. Listen in...
Whitney Benton talks about the role of influencers in the western fashion world and about her relationship with WESA.
What's required for western wear sales success in today's market? We ask "Woody" Harwood, who was recently named with WESA's 2020 Bill Shackelford Sales Person of The Year. Listen in...
Dan Scully, president of the widely-recognized leather goods company, Scully Leather Company, chats about its role in history making events, its products, and its marketing approach. Listen in...
Roland Mizrahi's father founded Sidran in the 1930's as a manufacturer of custom western clothing. Today, he is joined by his son, Lane, to discuss the firm's evolution into a major provider of western clothing with some of the best known brands in the business. Plus, details on the WESA move to Dallas. Listen in...
We chat with the founders of Redingote Equestrian regarding the unique new riding garments they have introduced as well as the origin of the company's name. Listen in...
Special new equine product episode from the Western English Sales Association trade show in Denver. Glenn and Jenn find a bunch of new products and new companies to highlight from cell phone cases to onesies for riding. Listen in...
United States Pony Club President, Ben Duke, talks about the many opportunities the organization provides to the equestrian youth and its plans for the future. Listen in...
One of WESA's Fashion Show favorites, Pat Dahnke, shares her story of her 50 year-old successful business. Listen in...
Mike Sirjani leveraged a background producing athletic shoes and marketing name brand consumer products to create a brand new line of protective horse boots. Listen in...
Ellie Scofield chats with us about the broader purpose she and her husband have for their successful equestrian shop and horse training facility in South Florida. Listen in...
Jesse Roberts, founder of Cheeky's, chats about how her retail brand caught on, her business boomed and about her new book Backroads Boss Lady which gives a behind the scenes look at the process.
Sonya Bengali and Katie McGraw from Riding Warehouse in California chat about the retailer's ability to serve the English and Western markets and its creative use of video in its marketing program. Listen in...
Ep. 18 We visit Calgary to talk with Ingrid Schultz about her decision to open a unique western wear store and launch a series of western experience workshops. Listen in...
Ep. 17 We chat with new WESA president Jay Phillips and with Sara Jo Otto, founder of the hot new western clothing line, Coyote Cowgirl. Listen in...
Caroline Riepler talks about her Western Border brand, “Made in America,” western wear for the small cowboys and cowgirls. Listen in…
Glenn (founder of the Horse Radio Network) stops by the January WESA market to find some new products. Listen in as he chats with 15 different companies and highlights some of the amazing new products they have available. Listen in...
We feature an interview with Randy Little--one of the founders of PFI Western Wear, which was recently awarded the WESA Top Hand Award. Tune in...
What does Annie Oakley, the famous female sharp shooter of the West, and Annie Oakley, fragrance and more, have in common? Tune in to find out!
We speak with Ryan Vaughan about what makes Rios of Mercedes (as well as its retail-only business model) so unique. Listen in...
Style and trends aren't just for the rider, and it's more than fun tack, too. In this episode, we speak to the owners of Horse Hoofies, who took a horse's accessories to another level. Tune in now...
Twisted X builds quality footwear focused on comfort and innovation. Where two paths cross, there lies an X. Listen in...
In this episode, we speak with Sophia about the 2018 September post show report, and we chat with the General Manager of Professional's Choice, Monty Crist. Listen in...
After extensive research, WESA's biannual International Western/English Apparel & Equipment Markets find a new home at Dallas Market Center! Listen in...
A big announcement from the President of the Western & English Sales Association (WESA) and we introduce you to Meegan Robinette of Mackey Equine Accessories, one of the new exhibitors at WESA. Listen in...
How to win fun prizes at the WESA September Market and we speak with Terri Lynn Calhoun from Rafter T Ranch about her start in the fashion tack business and what has contributed to it's success. Listen in...
Lisa Bollin, CEO and Director of Design for Cowgirl Tuff, shares her story that began with a line of jeans for cowgirls has now expanded into a full line of clothing for women, men and kids. Plus, some exciting 2018 WESA September giveaways. Listen in…
Sophia talks about an important change to WESA's trade show schedule and we meet LaDane Smith, Brand Manager of Miss Macie Boots, and chat about her goals as a Manufacturer of this popular boot line. Listen in....
Guests and Links Episode 3: * Co-Hosts: Mike Donnell and Kacee Willbanks * Photo Credit: Miss Macie Boots * Guest: LaDane Smith, brand manager for Miss Macie Boots * Guest: Sophia Jagella of the Western & English Sales Association
Sophia Jagella previews details of the September Western and English Sales Association Trade Show and we meet Jack Gully, owner of K Bar Leather Company, and talk to him about his visit to the White House last year and why quality counts. Listen in...
We chat with President of the Western & English Sales Association (WESA), Gerald Adame, about it's place in the equestrian industry and with Jen Dushane of Arctic Horse Gear about their revolutionary new cold weather Riding Skirt. The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/ English personalities, retailers, and exhibitors who you’ve always wanted to talk to!