Digital Marketing Guide: Recent Episodes
Andrea Palten
The Digital Marketing Guide podcast, hosted by Andrea Palten, will help you get your online marketing to the next level.
Some of the newest and best foundational tips of marketing will help you increase your leads and sales and will help your business get noticed.
Perfect for corporate marketers that want to shine in their careers.
I love my SMMs, social media managers! And you know what I love even more? My very personal social media manager who is also an amazing copywriter ... Kristen Smith.
I interview Kristen to chat about the latest happenings in social media land, what is so good about Instagram, and what it's like working with an SMM.
Today I interview Pinterest Expert, Chelsea Hall, on what businesses should be on Pinterest.
We discuss recent Pinterest changes, how it's a platform for all businesses, and how to get started with marketing on Pinterest.
Facts Tell. Stories Sell.
Storytelling has become even more important in 2021. In this episode I go over why storytelling will grow your business, how to get started, what kind of stories work, and how to actually tell your story.
Learn more about Andrea Palten and her marketing courses:
https://www.andreapalten.com/
This is for all of you who are podcast hosts or interview people! And it's for all of you who are guests on someone's show. This is the right way to do things ...
The Feisty5 will give you 5 minutes of strong advice (and sometimes opinions) on what to do and what NOT to do.
Enjoy!
https://www.andreapalten.com/
Let's chat about how important an ideal customer avatar is. Can it change? Should it change?
In this episode I go over some tips on how you can figure out your own target audience.
For more marketing help, go to:
https://www.andreapalten.com/marketing-training
A lot of people confuse a business coach with a business consultant. Or in my case, a marketing coach and a marketing consultant.
In this episode I go over the difference between a coach vs. a consultant and how to know when you need which type of help.
Learn more about marketing consulting:
https://www.andreapalten.com/academy
Guest blogging and writing articles for other publications help you with thought leadership, search engine optimization, getting new eyeballs on your business, AND bragging rights.
One of my clients was looking for places to be seen on and I found a great article by Hubspot that listed 11 places to guest blog or guest write on. I wanted to share my findings with you.
To learn more about Andrea Palten and her marketing courses:
https://www.andreapalten.com/
I joined Clubhouse a week ago and I wasn't going to take it too seriously but I'm impressed... so I thought I would give you the run-down on Clubhouse.
In this episode I discuss:
- Should you be on Clubhouse?
- What you need to do to get in Clubhouse?
- What you do once you are in Clubhouse?
If you are in Clubhouse, be sure to follow me @ andreapalten
Are you ready to leave 2020 behind and have an amazing 2021?
Listen to these six marketing trends that will help you grow your business. I'll be going over Google, Videos, Apple, Facebook, Social Media, and more....
Ready to run your own Facebook ads? I have a free video training that will help you get started:
https://www.andreapalten.com/ads
You may have already heard the back to back news from Facebook, Apple, and Instagram. I've been getting questions if this will impact YOUR business, so I wanted to let you know what is happening and what you can do.
Plus we'll talk about why Mark Zuckerberg and Madonna went ape $hit.
If you want links on how to set up your FB, go here:
https://www.andreapalten.com/blog/instagram-facebook-news
This is a very short podcast episode since my microphone just died and I'm recording on my MacBook Pro and I don't want your ears to bleed. LOL!
In this episode I have three freebies for you. Check it out!
https://www.andreapalten.com/resources
Today I speak with Social Strategy Coach, Nick Shelton, on how to network as an introvert and how to network during this time during Covid.
He gives you strategies on how to prep for events, how to meet people on events done on Zoom, and so much more.
Too many students have come to me after taking courses from "the online gurus" and they are broken. These gurus promised a life on the beach, working 15 hour weeks, and making 6 or even 7 figures! These students take their course, and afterwards, are broke, are working 60 hours a week, and they are lost. Then they come to me and I help them start their business the right way.
Let's talk about the "untruths" these online gurus tell you to sell their programs.
To learn more about Andrea Palten, go to
https://www.andreapalten.com/
It's almost 2021, start the year with a bang! Facebook ads are one of the cheapest and most effective ways for Entrepreneurs to get more leads and clients.
Listen to this episode why you want to do Facebook ads for your business.
For the Black Friday Deal, go to:
https://www.andreapalten.com/blackfriday
Today I have on business strategist and events expert, Sandra Julian.
We chat about creating your own virtual event to establish thought leadership, authority, and get new leads (and sales).
To learn more about Marketing Training & Business Coaching, go to:
https://www.andreapalten.com/
I've been asked this a lot from consultants, coaches and other service-based entrepreneurs: "Should a service business have a sales on Black Friday?"
In this episode I help you answer the question whether or not you should take part in Black Friday. And if you do, I have 7 tips for you on how to get started with your Black Friday Sales (and Cyber Monday!).
Visit my website to learn more how I can help you grow your business:
https://www.andreapalten.com/
As a coach, consultant, and expert, you not only want to impact more lives but also build a business that sustains your lifestyle and gives you the income you deserve.
In this episode you will learn how to attract your dream clients and grow your list so you can make an even greater difference!
I always say, the bigger (& better) your list, the bigger your income.
Want to build your dream list with dream clients? Check out Lists That Convert at https://www.andreapalten.com/lists
Gasp! This is such a hard subject to talk about. No one wants to hear that their referrals have run dry. But this happens. And it happens more often than not.
Listen to this episode to see what you can do when your referrals run dry.
Join my free "Profitable Lists" Masterclass:
https://www.andreapalten.com/masterclass
The bigger (and better!) your list, the bigger your income!
Email lists are so very important for your business. We know that the more people you attract and have on your list, the more buyers you will have.
Since lead generation is my jam, I wanted to make sure I share with you the L.I.S.T. Framework I came up with to get my students to 6 figure businesses and more!
BONUS:
Sign up for my free "Profitable Lists" Masterclass at https://www.andreapalten.com/masterclass
This episode is perfect for the new business owner or the ones that have been at it for 1-3 years and are just not getting enough clients.
There are three foundational key tactics that will lead to business success. A lot of coaches, consultants, and online entrepreneurs miss these at first and their businesses never get off the ground.
So, listen up, we will go over the three keys to success when you are first starting out.
Make sure you register for my free Masterclass, "Profitable Lists", to really set your business up for growth and success:
https://www.andreapalten.com/masterclass
Master the psychology of marketing to get more traffic, grow your list, and convert more leads to clients!
In this episode I go over the 5 psychology tactics we use in marketing to grow an email list and get more clients:
-
The "Me" Effect
-
Visualization
-
Social Proof
-
Scarcity
-
Priming
Grab your free checklist to grow your business:
https://www.andreapalten.com/checklist
I had the pleasure of interviewing Trina Dorrah, a student of mine. She's a a life coach specializing in divorce.
We talked about how she got started, how she has her business at the same time as she's a working physician, and tips she has for new coaches.
https://www.andreapalten.com/82
One of the things I see coaches struggle with is not knowing how to get started with growing an email list and getting clients.
In this episode we go over 9 steps to get started on growing your coaching business.
Here's a checklist that will help you out further:
https://www.andreapalten.com/checklist
Motivation! Discipline! These actions are hard to come by during COVID.
A lot of us are tired, worn out, bored, or some other emotion that makes motivation hard to come by.
In this episode I go over things you can do to keep yourself motivated to do the work that are you meant to do.
Don't forget to check out the new mini-course:
https://www.andreapalten.com/marketing-training
In today's episode I talk to Jen Argue about Masterminds. What are they? Should you offer one as one of your sales offerings? Should you attend one? And so much more!
This is a special invitation for you to get leads and clients easier and quicker:
https://www.andreapalten.com/impact
Today's case study is about a music coach / guitar teacher, Tony Rizzotto, who went from 0 to 600+ engaged email addresses and 0 to 1,800 video views in just a few months.
Shownotes:
https://www.andreapalten.com/77
There is nothing more important than growing your email list. You NEED to get those leads in the door. I always say, "the bigger your list, the more sales you will make".
Listen to today's episode to give you some ideas on how to grow you list and why it's so darn important! And I have a special gift for you!
Shownotes:
https://www.andreapalten.com/76
I speak with Visibility Coach, Amelia Roberts, on how you can get interviewed on other people's podcasts. This helps with visibility, through leadership, and authority.
AND you get in front of new people and grow your followers and leads ... and clients.
Shownotes:
https://www.andreapalten.com/75
Without knowing who your target audience is and without knowing where to find your future buyers, your business won't grow. It's as simple as that.
In this podcast episode I go over places to learn more about your future buyers.
Shownotes:
https://www.andreapalten.com/74
How to win at social media. What platforms should you be on, what should you post, what should you be tracking.
Listen to this podcast episode to find out.
Shownotes:
https://www.andreapalten.com/73
Content is King! Here's why content is so important and how to start creating your long-form content for weekly engagement.
I'll go over an easy way to put together a content plan for the entire year.
Shownotes:
https://www.andreapaltencom/71
Have you been told that money can't be your motivator? Have you been chastised for having the wrong "why" you want to be an entrepreneur? Are you struggling with your one big "my why"?
If you answered yes to any of these, then listen up. There is not just one way to find your "why".
Shownotes:
https://www.andreapalten.com/71
Ever wonder why some coaches and experts make 6+ figures and others do not? There are three tactics that these successful coaches and experts use.
I go over these three in today's podcast.
Shownotes:
https://www.andreapalten.com/70
I interviewed Portia Wofford on her rise from having two jobs to creating a side hustle to being the CEO of her own business.
Portia is an award-winning nurse and writer who now empowers nurses to start freelance writing businesses while helping health related brands create engaging content that connects and converts.
In addition to her rise to CEO, we talked about the current times and discuss Black Lives Matter and how the coaching / consulting world can move towards inclusion.
Shownotes:
https://www.andreapalten.com/69
Consistency is the number 1 ingredient you need to grow a successful business.
In this episode I will go over why you need to be consistent, ways to be consistent, and how to get yourself motivated to show up regularly and often for your clients and customers.
Shownotes:
https://www.andreapalten.com/68
Look at the successful entrepreneurs around you, what do they have in common?
The vast majority practice self-care. A healthy body and a healthy mind helps take your business to the next level.
In this episode I go over some self-care practices you can start today to become a better entrepreneur.
Shownotes:
https://www.andreapalten.com/67
I interview Emily Fontes, SEO expert, on what you need to do to get your website search engine optimized.
We go over what SEO is, the importance of content, keywords, meta tags, images, and so much more.
Shownotes:
https://www.andreapalten.com/66
Crazy title, I know. But hear me out here. Successful drug dealers are doing some things right.
As crazy as this is, they know good marketing and it's something we need to be doing in our businesses.
Shownotes:
https://www.andreapalten.com/65
The Instagram Hashtags Don'ts will make you laugh out loud.
If you want your business to be found on Instagram, get engagement on your posts, and increase your follower count, you will need to start using Instagram Hashtags.
In this episode I go over the Dos and Don'ts (these are hilarious) of hashtagging on Instagram.
Shownotes:
https://www.andreapalten.com/64
Think of your "thank you" page as an opportunity page. Which is often missed ...
When a person lands on your thank you page after downloading something from you, they have already been "sold."
They've already made the big decision to interact with you and have shown interest in your business.
At this point, any additional request seems less daunting, so use this opportunity to ask for something else.
Listen to this episode to learn about what you can do to turn your "thank you" page into an awesome opportunity for your business.
Shownotes:
https://www.andreapalten.com/63
After years of studying successful entrepreneurs, I noticed that there is one thing they all have in common.
In this episode I will go over what it is and give you tips on how to get there as well.
Shownotes:
https://www.andreapalten.com/62
Long form sales pages are vital to your business. There are two types of buyers, the impulse buyer and the analytical buyer. Both need two different things from you and your sales page.
Here's how to put together a long-form sales page that will make your target audience purchase from you .
Shownotes: https://www.andreapalten.com61
Join the IMPACT Marketing & Business Coaching membership: https://www.andreapalten.com/impact
You've heard me talk about the traditional lead magnets that are PDFs like checklists and ebooks. Today I want to talk to you about doing video series and Facebook challenges as lead magnets to grow your email list.
Shownotes:
https://www.andreapalten.com/60
Before you start marketing yourself online, you need to go through some of the basic steps first.
In this podcast I talk about what you need to set yourself up for success, and THEN you can show up online and get noticed ... and get leads and followers.
Show notes:
https://www.andreapalten.com/59
Lead generation is one of the most important things you can do for your business, especially right now during COVID-19. The more leads you have, the bigger your email list and the more of a chance you have to make sales.
Building an email list is vital to your business because it's the best way to build a relationship with potential customers in an intimate way. ...
With emails you can nurture your leads and convert them into buyers.
Shownotes:
https://www.andreapalten.com/58
Things are crazy right now with COVID-19 and social distancing. And it's crazy on Facebook as well.
Check out what is happening with Facebook and Instagram ads in these turbulent times and what entrepreneurs and small business owners should be doing right now. Listen to this episode to learn more.
For more information:
https://www.andreapalten.com/facebookads
I interviewed Alexandria Agresta from Purpose Pioneers. From human connection to COVID-19 to becoming a thought leader ... we covered it all.
She teaches you how to transform yourself from Entrepreneur into a Thought Leader, becoming the go-to expert in your industry and turn your business into a movement all by speaking on stages.
Show notes:
https://www.andreapalten.com/56
During the time of social distancing with COVID-19, we need to take extra special care of our bodies, our health, and our nutrition.
I interview Dr. Brittny Williams Howell, MD to give you tips on how to strengthen your immune system with nutrition and supplements.
We talk about movement (with and without children), healthy grocery shopping, nutrition, sleep, and overall health.
Dr. Brittny Williams Howell, MD, is a wife and a mom of three who lives in Ridgefield, CT. She is also a board-certified vascular surgeon and a coach who helps women transform their bodies and their world with lifestyle modifications.
She was an undergraduate at Duke University. She then attended NYU for medical school and remained there to train in general surgery. She completed her training in vascular surgery at Georgetown. By now, she’s taken care of and operated upon thousands of patients.
But her deeper purpose is supporting women on their journey to deep health. She doesn't prescribe pills, quick fixes, or hacks. Instead, she connects, educates and guides her clients to a new understanding and appreciation of their bodies and how to care for them.
Show notes:
https://www.andreapalten.com/55
Are you not getting enough sleep? Or perhaps with the stress and anxiety of COVID-19 and the social isolation you are noticing you are sleeping too much?
In this interview I speak with Mag Secretario, a Personal Energy & Potential Coach, about the importance of sleep, your health, the time change (this was an interesting one I didn't know about
Shownotes:
https://www.andreapalten.com/54
Emotions are high right now and understandably so. With the COVID-19 outbreak and the social isolation a lot of us feel out of control.
I interviewed life coach, Danielle Napolio Cox, on how to focus on your emotions right now, how to understand them, and learn how to manage them to get through these difficult times.
Danielle Napolio Cox is a certified Life Coach and creator of the Compassionate Empowerment for Women program. She helps women master their personal relationships with a little bit of gumption and a whole lot of grace. Part Yankee and part Southerner, Danielle will give it to you straight while making you feel right at home.
Shownotes:
https://www.andreapalten/53
I talk with Dr. Chelsea Page, Sex & Relationship Expert, about how couples can stay "sane" during this lock down due to COVID-19. We chatted about: * how everyone can stay on the same page * how to handle the “too much closeness” during social isolation * how to manage your own internal freak out so you don’t impact the relationship (and kids and business) * how to deal with anxiety * how to keep the business going * how to balance working from home with partners AND kids at home
Show Notes:
https://www.andreapalten.com/52
Here are some ideas of what you can do for your business right now.
I'll discuss multiple income streams, course ideas, free tools, free support for businesses, and your future.
Facebook group with more advice:
https://www.facebook.com/groups/marketingguide/
In today's episode I go over who actually hangs out on Facebook so you can decide if your target audience and your future clients are on it.
I also go over Facebook ads, videos, pages and more.
Check out Facebook Ads Mastery:
https://www.andreapalten.com/facebookads
Having an email list will grow your business! So you need to start collecting those email addresses quickly.Â
Listen to this episode to get tips on how to grow your list fast.
I recently did a triple podcaster podcast and we talked about "The Art of Success".
I thought you would enjoy this episode so you can start thinking about what success means to you, when is enough enough, and more success talk...Â
Doing Facebook Lives, Instagram Lives, and recording video is fantastic for the all important "know, like and trust" factors all of us entrepreneurs need to nail.
In this episode I will give you 10 tips on how to get over your fear of video.
Join me for my new membership, IMPACT:
https://www.andreapalten.com/impact
Connect with me here:
Website: https://www.andreapalten.com/
Instagram: https://www.instagram.com/andreapaltencoach/
Facebook Group: https://www.facebook.com/groups/2540929106137476/
In this podcast I go over what beta testing is, why it can help you, and what how you should beta test.
I'm currently in a beta test for my new course: https://www.andreapalten.com/facebookads
And for my new membership: https://www.andreapalten.com/impact
Here's why I'm doing it and what I'm getting out of it ... and most importantly how beta testing can improve your customer experience.
I was recently invited on the show Success Quest. I was interviewed by Jaco Harmon.
We chatted about marketing, personal branding, communities and culture.
I thought you would enjoy this interview. Check it out!
Listen to today's episode all about podcasting and networking.
I interview Matt Johnson, CEO of Pursuing Results and Podcast Host of Micro Famous, about podcasting. We discuss how to:
- pitch your podcast
- get interviewed on someone else's podcast
- use podcasting for networking
- make money from being a guest podcast speaker
- and much more
For show notes, go to:
https://www.andreapalten.com/44
Successful entrepreneurs have things in common we should be taking a closer look at.
In this episode we'll go over four common traits that business owners, who made it, have in common.
Ready to join a like-minded community of entrepreneurs for business coaching and marketing training? Join us:
https://www.andreapalten.com/impact
Special Announcement:
Learn about the first ever marketing, business growth, and mindset monthly membership that is specific to fierce entrepreneurs creating a thriving business online.
https://www.andreapalten.com/impact
Half of CEOs from the CEO Snapshot Survey reported experiencing feelings of loneliness in their role. And it's even worse for solopreneurs like most of us online entrepreneurs!
Check out my new membership:
https://www.andreapalten.com/impact
For 2020, let's go back to the basics: how to get more clients.
We are going to look at your unique selling proposition, your niche, your social proof and much more. Once you have this foundation down you are much more likely to get as many clients as you want.
For the Digital Marketing Bootcamp I mentioned in this episode, go to:
https://www.andreapalten.com/bootcamp
I recently taught a free Digital Marketing Bootcamp class and recorded a snippet for you. This is all about targeting the right audience:Your ideal customer and why it's so important to figure out your niche and learn to talk to your ideal customer.
To listen to the snippet, here's the podcast episode.
To watch the entire Digital Marketing Bootcamp class for free, just go to:
https://www.andreapalten.com/bootcamp
I interviewed videographer, Andrew Hazzlee, from Vehement Visuals.
We chatted about Tik Tok, video business cards, why videos are so important to grow your business, and the future of video marketing.
We all know the traditional old way of networking: pay for a conference, show up, chat with other attendees.
New School networking is a bit different. Listen to this episode to get some ideas on how to network to grow your business and get more clients.
Also, don't forget to sign up for my free workshop "Digital Marketing Bootcamp":
andreapalten.com/bootcamp
What advice are famous entrepreneurs giving to new small business owners?
Check out the entrepreneur advice from:
Richard Branson, Arianna Huffington, Laurence Bradford, Mark Cuban, Robert Herjavec, and many more.
This advice applies to start-up owners and all new small business owners.
Check out the shownotes at: andreapalten.com/37
Interview with Jacob Harmon, web design company owner, podcast host, 9-5 employee -- how to balance your side hustle.
If you have thought about building a business while having a full-time job, this podcast episode is for you.
Jacob and I discuss how to be able to juggle it all -- we chat about the ups and downs of having a business, how to schedule your day, life / work balance, websites, and so much more.
2020 is right around the corner. What are you doing to market your business?
Here are some marketing trends you want to watch out for in 2020. From voice search to messenger bots to Google Snippets.
Check out this podcast episode!
Show notes are on:
https://www.andreapalten.com/35
I interviewed manifestation coach, Emyrald Sinclaire. We chatted about goal crushing, manifesting it all, and goal setting.
Perfect for small business owners and entrepreneurs. Check it out!
88% of potential consumers research a service or product before they make a purchase online. This buying behavior shows the importance of having a great website for today’s businesses.
A great website looks good, works well, is search engine optimized and has great content.
A lot of entrepreneurs are fearful when they go live on Facebook or Instagram. They are scared to shoot a video. They are nervous about putting themselves out there.
As an online expert, coach, or teacher, you have to learn how to overcome this fear to show up online in order to expand your online presence.
Here are the 4 fears I see the most with online small business owners and we'll also talk about how to over come them.
I was recently at two different entrepreneur conferences:
- The Entrepreneur Experience by Amy Porterfield
- BBD Live by James Wedmore
Here are some of the learnings I wanted to share with you from various industry leaders. From quizzes, to Facebook ads, to 1-1 coaching.
Have fun!
There's more to social media than just posting on TikTok, Facebook, LinkedIn, Instagram, and more...
Let's discuss planning, metrics, content creation and much more.This is perfect for the first-time social media poster or for a new small business.
Too many new online business owners underestimate the importance of a robust email list.
This episode will give you some tips and tricks on how to get more email addresses and leads to grow your list.
Shownotes:
AndreaPalten.com/29
I've been a marketer for 18 years now. Sure, there are tons of changes from postcards to video, from Facebook to Artificial Intelligence ... but one thing always remained the same...
Check out the podcast episode to find out what.
If you are listening to this live, please sign up for my free "Get more followers masterclass" at:
https://www.andreapalten.com/training
Every business owner and marketer wants to get their Facebook organic posts seen on Facebook. But changes have been made ... and it's harder than ever.
In this podcast episode I will give you some tricks that you can use to overcome the Facebook algorithm changes in 2019.
Let's get started! It would be a shame for your target audience not to see your awesome posts.
For the show notes, just go here:
https://www.andreapalten.com/27
Partnering will help your marketing efforts. Partnerships can:
- Double your traffic
- New backlinks
- Better SEO impact
- Ability to reach a brand new audience
I'm not going to lie, I don't like to write copy, but as a solopreneur, this is something I'm always striving to get better at. Here are some of the learnings I want to share with you. Check out these copywriting tips.
Interview with Mai-kee Tsang, Launch Strategist + Conversion Copywriter, about:
- The 3 Pillars of Persuasion - and why you shouldn’t worry about others copying your content
- The 5 Phases of a Profitable and Fueled Launch (see Mai-kee's freebie below)
- H2H Marketing: why moving away from the mentality of “B2C” and “B2B” is the key to creating lasting relationships with your audience
Becoming a content-creation machine has made me a successful marketer.Â
There is a magic sauce to content marketing ... check it out.
Email marketing has remained one of the most effective ways to convert prospects into sales and revenue.Â
Email is still one of the top tools used for content marketing and converting your audience. But stats have shown that open rates and click-through-rates are decreasing.
As business owners and marketers, we need to get better at the email game.
Listen to this episode to learn how to improve your email marketing performance.Â
Interview with Sharice Enis, marketing technologist, at Sharice & Co. Sharice helps busy coaches, consultants and freelances get their knowledge into a beautifully packaged ready to sell digital asset like online courses, membership sites and group coaching programs.
In this interview we talk about why online courses are so popular, how to know if you should create and sell one in your business, how to get started creating a course, and much more.Â
Content Marketing is the creation of content, the publication of that content and the distribution of that content to your ideal customers so that you can bring in new traffic and new customers. It also builds trust and thought leadership with your leads.
Download your free "40 Killer Content Marketing Ideas": https://www.andreapalten.com/killer
Digital marketing fundamentals are important for any business owner and marketer.
It’s important to inform yourself on how you can reach new customers, donors, or clients using all the exciting digital marketing channels and tactics that are available to you.
To be effective at digital marketing, you need to leverage the technologies that fuel online media like landing pages, clickable ads, lead magnets, and social media profiles. And maybe even video and podcasts like this one.
Check out the Digital Marketing Foundations: https://www.andreapalten.com/yes
In a fast-paced world, you need to build a relationship with your customer. To get started on getting leads and sales in the door, you need to understand your customers buying journey.
In this podcast episode, I will guide you through the 5 stages of the customer journey and how to create a customer journey map.Â
Brands and entrepreneurs that succeed are building relationships with their customers in every stage of this journey.Â
Interview with Brand Strategist, Melinda Martin. She will cover the 5 common copy-writing mistakes a lot of us entrepreneurs make and how to fix those mistakes ... and so much more.
Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.
In this episode I cover target audiences, ideal customer avatars, buying personas and much more. We'll go over the benefits of niche marketing and how to get started.
To grab your free Ideal Customer Avatar Example and Template, just go to:
andreapalten.com/16
When you are in the start-up stage of your business, you are all about the testing stage, giving away tons of free content and services and collecting testimonials. In this stage, feedback to grow your business is more important than customers right now. This is the time to improve your brand, improve your services or product.
Today I want to talk to you about 6 things that are crucial for marketing your start-up. Listen up.Â
Here are some ways you can make money as a Digital CEO. These ideas are for your primary income, secondary income, and passive income.Â
You may be leaving income on the table if you don't have multiple income streams.
With 71% of consumers watching more and more videos, you just can’t ignore this awesome marketing tactic.
Video marketing is vital to your audience engagement. Listen to this podcast episode on video marketing to learn more and download the PDF below for your 12 Types of Awesome Marketing Videos.
https://www.andreapalten.com/videoideas
Having a robust email list is what can help you with sales. Because these people already know you, they are familiar with your work, they are used to engaging with you.
In combination with social media actions, website tracking, and joint marketing actions, email marketing is the ultimate,most powerfulmarketing channel.
Here are some ideas to get your list building started today.
This episode is a double whammy! First, I will go over how to set up your Facebook advertising and then I will interview Isobel Burns from Digital Marketing Engine. She discusses some important things to keep in mind when creating Facebook ads.
Find out what your customers and leads want by creating surveys. It is truly one of the best ways to figure out what your clients want and what’s in their heads and what they think about you and your brand. Luckily, with technology, asking your customers or your leads any questions is easier than ever!
Landing pages are critical in helping you to generate leads and convert them into customers.
Learn what landing pages are, what should be on them, and how to make sure they convert.
Most marketers know these terms very well: earned, paid, and owned. But most small business owners wear many hats and marketing is just one of the very many things you have to do, you might not be familiar with these industry terms.Â
No matter what size business you have, earned, paid and owned media is essential for creating marketing strategies that reach your audience.
Did you know that a good website is comprised of different types of content pages? The homepage has a different function than the landing page and then there are pillar pages. When done correctly, you can totally make your business stand out with content with these pillar pages.
This episode is for my entrepreneurs, solopreneurs and small business owners. This episode is about what’s in between your ears… your mindset!
Mindset is one of the most important parts of any entrepreneur’s journey.
Here are some tips to strengthen your entrepreneurial mindset.Â
Creating valuable content for your audience is an awesome way to get quality organic traffic at higher volumes. Listen to this episode and download my latest freebie to get content marketing ideas that work.
40 Killer Content Marketing Ideas PDF: andreapalten.com/killer