Brand Your Passion: Recent Episodes
Hollie Arnett
The show that helps you turn the thing you love the most into something that people know and love you for.
If youβre ready to get more eyes on your work, more dollars in your pocket, and more creativity in your life, youβre in the right place. Welcome! This is how weβre going to do it. Letβs brand your passion.
In this episode, we're revisiting a fan-favourite (episode 108) with the wonderfully unique Meg Lewis, who's rewriting the rules of what it means to build a creative career.
Meg proves you don't have to choose just one path. As a designer, comedian, performer, and educator (yes, even a clown! π€‘), they've built an incredible brand by being fearlessly themselves. Their magnetic personality has attracted major clients like Adobe, Pinterest, and Slack β all because they refused to fit into just one box.
Get ready to revisit an honest chat about why "niching down" might be holding you back, and how embracing your full creative self is actually your biggest strength. If you've ever felt pressured to pick just one creative path, this is your reminder to think bigger about what's possible when you embrace all of who you are!
CONNECT WITH MEG
Connect on Instagram @yourbuddymeg
Check out Megβs website
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WANT MORE?
Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collectiveat www.makerandmoxie.com/community. Weβd love to have you π§‘
π§ 49. Henry Thong on curating your content, expanding your niche
π§ 127. Brand Your Passion Live: Makers on Marketing with Emma Smith & Pepper Raccoon
π» Read the blog post
π° Join the Moxie Musing newsletter
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CONNECT
π· Connect on Instagram @makerandmoxie
π€³πΌ Find me on TikTok
π¨ Find me on Threads
π Check out my website
ποΈ Sponsor Brand Your Passion
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DROP SOME LOVE
π§ Leave a review on Apple Podcasts
π§ Leave a rating on Spotify
𧑠Provide feedback & get a free workshop!
π« Add to the podcast tip jar to support the show
Right now there are countless traumatic things happening around the world, multiple social media platforms are changing AGAIN, and our own lives have ups and downs every single day. Weβre all just trying to keep up and keep going.
Whether itβs things in your own life, your creative business, or the world, it can be easy to get overwhelmed by everything thatβs going on. I know Iβve felt that, especially lately.
You might be thinkingβ¦
Where does your art fit in?
Is there any point with everything going on?
How do you keep going when things are so overwhelming?
In todayβs episode, I want to talk to you about how we as creatives can find purpose and keep going in the midst of the chaos. So, here are three things you need to know.
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WANT MORE?
Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collectiveat www.makerandmoxie.com/community. Weβd love to have you π§‘
π§ 108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects
π§ 32. How to design a brand that makes you (and your audience) feel good
π» Read the blog post
π° Join the Moxie Musing newsletter
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CONNECT
π· Connect on Instagram @makerandmoxie
π€³πΌ Find me on TikTok
π¨ Find me on Threads
π Check out my website
ποΈ Sponsor Brand Your Passion
βββββββββββ
DROP SOME LOVE
π§ Leave a review on Apple Podcasts
π§ Leave a rating on Spotify
𧑠Provide feedback & get a free workshop!
π« Add to the podcast tip jar to support the show
If the thought of planning your content for Q1 makes you want to hide under your desk and take a nap, this episode is for you.
Today, weβre throwing out all those complicated content strategies that make you want to curl up in a ball, and instead, weβre creating a simple, sustainable plan that actually works for artists.
No more overthinking, no more content overwhelm, no more feeling like youβre on a hamster wheel of constant posting. Iβll show you how to create content that feels natural, connects with your audience, and doesnβt eat up all your creative energy.
Plus, weβll talk about how to adapt your content across platforms without losing your mind, build buffers to prevent burnout, and I share my absolute favourite tools and templates that make the whole process SO much smoother.
PS. Want to refine your strategy with fellow creatives? Join us in the Brand Your Passion Collective where we tackle these challenges together and share wins and solutions.
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MENTIONS
Email marketing platform - kit.com
Social media scheduler - Metricool.com
Project Management - Notion.com
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WANT MORE?
π§ 22. 8 Tips for growing your brand on IG without losing your mind
π§ 69. How to decide which new SM platforms to jump on and which to ignore
π» Read the blog post
π° Join the Moxie Musing newsletter
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CONNECT
π· Connect on Instagram @makerandmoxie
π€³πΌ Find me on TikTok
π¨ Find me on Threads
π Check out my website
ποΈ Sponsor Brand Your Passion
βββββββββββ
DROP SOME LOVE
π§ Leave a review on Apple Podcasts
π§ Leave a rating on Spotify
𧑠Provide feedback & get a free workshop!
π« Add to the podcast tip jar to support the show
Ever found yourself responding to client messages at midnight? Or saying yes to a project that your gut is screaming no to? Or maybe you're feeling stretched thin trying to show up on every single platform? Here's what nobody tells you about building a creative brand - the stronger your boundaries, the stronger your business.
In today's episode, I'm breaking down exactly how to set brand boundaries that protect your creative energy without pushing away opportunities. You'll learn how to decide what's actually necessary, communicate your limits clearly, and yes - even say no without burning bridges.
I'll walk you through the four key types of brand boundaries every creative needs and share practical strategies for implementing them in your creative business. From managing social media demands to handling client expectations, you'll learn how to protect your time and energy while maintaining strong relationships.
If you're ready to start 2025 with more energy and less overwhelm, this episode is for you!
Want to put these boundaries into practice? Grab my free Brand Boundaries Toolkit at bit.ly/brandboundaries.
Want your burning questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collectiveat www.makerandmoxie.com/community. Weβd love to have you π§‘
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MENTIONS
𧑠ScreenZen - Screen Time Control
π€ Article - Using Email Templates to Say βNoβ with Grace by Michael Hyatt
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WANT MORE?
π§ 114. How to prioritise your mental health when marketing your creative business
π§ 99. The six step system for planning your entire year as a creative business
π» Read the blog post
π° Join the Moxie Musing newsletter
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CONNECT
π· Connect on Instagram @makerandmoxie
π€³πΌ Find me on TikTok
π¨ Find me on Threads
π Check out my website
ποΈ Sponsor Brand Your Passion
βββββββββββ
DROP SOME LOVE
π§ Leave a review on Apple Podcasts
π§ Leave a rating on Spotify
𧑠Provide feedback & get a free workshop!
π« Add to the podcast tip jar to support the show
Feeling a bit uncomfortable with all those year-in-review posts showing up everywhere, filled with impressive numbers and massive launches? I totally get it. As artists and makers, our growth looks different β the real magic often happens in moments that don't fit neatly into a spreadsheet.
In today's episode, I'm sharing a different approach to year-end reflection that will actually feel good and capture the true evolution of your creative business. We'll explore how to celebrate progress that matters, uncover insights that will shape your future, and make this reflection process feel fun and exciting.
We're focusing on three key areas: your creative growth, brand development, and community building. I'll walk you through specific questions for each area that will help you reflect in a way that feels authentic to who you are as a creative.
If you're ready to review your year in a way that celebrates all kinds of progress β not just the numbers β then this episode is gonna help you do just that.
To help you go-deeper, I've got something special for you: a free Notion workbook to guide you through this reflection process. Just head to bit.ly/creativeyearinreview to grab yours and make this process actually feel good!
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WANT MORE?
π§ 107. Daisy Braid on creating consistent content, evolving your brand, and being confident in yourself
π§ 76. 29 for 29: Lessons I've learnt from running a creative business
π» Read the blog post
π° Join the Moxie Musing newsletter
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CONNECT
π· Connect on Instagram @makerandmoxie
π€³πΌ Find me on TikTok
π¨ Find me on Threads
π Check out my website
ποΈ Sponsor Brand Your Passion
βββββββββββ
DROP SOME LOVE
π§ Leave a review on Apple Podcasts
π§ Leave a rating on Spotify
𧑠Provide feedback & get a free workshop!
π« Add to the podcast tip jar to support the show
Oh my goodness, we did something totally different and SO exciting! For the very first time ever, Brand Your Passion went LIVE and in-person, and it was absolutely incredible!
I had the absolute pleasure of sitting down with two incredible artists - the amazing Pepper Raccoon and Emma Smith (you might know her as @steerIllustrations) for our very first live podcast recording. The atmosphere was electric - a room full of creative energy, real conversations, and that buzzing excitement that only happens when creative souls come together!
Have you been wondering how other artists are actually marketing their work? Like, how do they really feel about Instagram and TikTok? What strategies are working for them right now?
Well, in this extra special episode, we're diving into their real, honest thoughts about different marketing platforms, the actual strategies they use to get their work out there, and their favourite ways to connect with their audience.
This episode is your behind-the-scenes peek into what really works. Plus, you'll get to feel like you were right there with us!
Wanna join the Brand Your Passion Collective and become part of this amazing creative community? Weβd love to have you! Head to ππΌ makerandmoxie.com/community.
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Where to connect with Emma Smith:
Instagram: @steerillustrations
Website: steerillustrations.com
Where you can find Pepper Raccoon:
Instagram: @pepperraccoon
Website: pepperraccoon.com
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WANT MORE?
π» Read the blog post
π° Join the Moxie Musing newsletter
βββββββββββ
CONNECT
π· Connect on Instagram @makerandmoxie
π€³πΌ Find me on TikTok
π¨ Find me on Threads
π Check out my website
ποΈ Sponsor Brand Your Passion
βββββββββββ
DROP SOME LOVE
π§ Leave a review on Apple Podcasts
π§ Leave a rating on Spotify
𧑠Provide feedback & get a free workshop!
π« Add to the podcast tip jar to support the show
Ready to transform your brand from 'meh' to absolutely magnetic? In this episode, I'm spilling all the details about my Brand Magic Blueprint - the exact framework I use to help artists and makers turn their passion into a brand people can't help but fall in love with!
I'm breaking down the 8 magical modules that'll take you from scattered to strategic in just 90 days, from discovering your brand's true purpose to crafting a personality that stands out, we're covering everything you need to build a brand that feels authentically, wonderfully YOU.
Think crystal-clear brand strategy, head-turning visuals, and a marketing plan that actually works (and feels good!). Whether you're joining the Brand Your Passion Collective or flying solo, these steps are your roadmap to creating that creatively fulfilling, community-building, financially stable art business you've been dreaming of.
Want in on the Brand Your Passion Collective? The doors are now open at bit.ly/BYPC! If you are listening on the day this comes out, you've got 48 hours to grab founding member pricing of just $90 a year or $9/month before it goes up.
Letβs take your brand from βehhβ to adored together!
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Iβd be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November ποΈ Drop your nomination and comment HERE!
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WANT MORE?
π§ 104. The power of personality: Why you are your brandβs best asset
π§ 86. 8 ways to create compelling content that speaks directly to your ideal audience
π» Read the blog post
π° Join the Moxie Musing newsletter
βββββββββββ
CONNECT
π· Connect on Instagram @makerandmoxie
π€³πΌ Find me on TikTok
π¨ Find me on Threads
π Check out my website
ποΈ Sponsor Brand Your Passion
βββββββββββ
DROP SOME LOVE
π§ Leave a review on Apple Podcasts
π§ Leave a rating on Spotify
𧑠Provide feedback & get a free workshop!
π« Add to the podcast tip jar to support the show
As an artist, maker and creative, do you wish you had a supportive community of fellow creatives by your side? You know those days when you're sitting alone in your studio, staring at your work, and wondering if anyone else in the whole wide world gets it?
Those moments when you're second-guessing your prices, overthinking your latest design, or feeling totally stuck on how to grow your creative business?
Over the past few months, Iβve been having heart-to-heart convos with creatives just like you. While I expected to hear about branding challenges (and believe me, I did!), what struck me the most was something deeper.
People were craving community and connection.
Real, genuine, support-each-other-through-thick-and-thin kind of connection.
So I did a thing, specifically for creatives just like YOU. And with that, let me introduce you to the Brand Your Passion Collective! A membership where we turn creative passions into thriving businesses, together.
Itβs a membership for artists and makers who want to craft a creatively fulfilling, community-building, financially stable art business, with your fellow creatives by your side each step of the way.
And in todayβs episode, Iβm giving you the complete rundown of what the membership is all about, EVERYTHING thatβs included, and how you can join now as a founding member.
Become a founding member and hop on the waitlist now at bit.ly/BYPC. We kick off on November 18th for waitlist members or the 20th for everyone else. I can't wait to welcome you into this amazing community of creatives!
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Iβd be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November ποΈ Drop your nomination and comment HERE!
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WANT MORE?
π§ 122. The power of partnering up: Your guide to collaborating with other artists
π§ 93. Why you need to stop dreaming and start doing!
π» Read the blog post
π° Join the Moxie Musing newsletter
βββββββββββ
CONNECT
π· Connect on Instagram @makerandmoxie
π€³πΌ Find me on TikTok
π¨ Find me on Threads
π Check out my website
ποΈ Sponsor Brand Your Passion
βββββββββββ
DROP SOME LOVE
π§ Leave a review on Apple Podcasts
π§ Leave a rating on Spotify
𧑠Provide feedback & get a free workshop!
π« Add to the podcast tip jar to support the show
Are you stuck in βlearning modeβ and not taking action? We all struggle with it from time to time: learning without doing because hey, learning is exciting! I get it. One of my core values is to never stop learning. But there comes a time when learning more isnβt helpful; instead, itβs action-taking that you need to be doing.
In this episode, Iβll share 10 quick, actionable steps - each taking just 15-30 minutes - that will help you fall back in love with your brand and get things moving.
From designing a sleek email signature to updating your bio and organising reusable content, these small but mighty steps will give your brand a profesh edge.
Plus, weβll talk about higher-level strategies like repurposing content, crafting templates, and discovering your unique βyou-ismsβ - those special touches that make your brand unmistakably yours.
So if youβre ready to take your brand from βhot messβ to βhell yesβ, this episode is jam-packed with practical, doable steps to get you there!
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EPISODE MENTIONS:
β‘ Create your email signature with Scribe
β‘ Grab the checklist to take your brand from a hot mess to hell yes!
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WANT MORE?
π§ 64. The ultimate guide to creating a consistent brand experience that wows your customers
βοΈ The fundamental principles every creative needs to know to design their own brand
π» Read the blog post
π° Join the Moxie Musing newsletter
βββββββββββ
CONNECT
π· Connect on Instagram @makerandmoxie
π€³πΌ Find me on TikTok
π¨ Find me on Threads
π Check out my website
ποΈ Sponsor Brand Your Passion
βββββββββββ
DROP SOME LOVE
π§ Leave a review on Apple Podcasts
π§ Leave a rating on Spotify
𧑠Provide feedback & get a free workshop!
π« Add to the podcast tip jar to support the show
You know what I admire even more than a creative chasing their passion and launching a business?
A creative who knows when to spot the signs that itβs time to hit pause - or even pull the plug - when their business isnβt serving them anymore and getting back to the basics of creating purely for the love of it. Thatβs the real magic!
And in this episode, weβre talking about just that with my guest, Kassy King.
Kassy is a multidisciplinary creative, total arts-and-crafts dabbler, and a big-time fan of colour and upcycling. She ran Kassy King Designs until early 2024 when she decided to close up shop to focus on finding that sweet spot between work and life.
Today, weβre diving into the good stuff: how to know when youβre ready to hire a branding designer, why a cohesive brand is a game-changer for your creative biz, the not-so-glamorous side of hosting workshops, and how to tap into your local community.
Plus, weβve got tips for collaborations, landing magazine features, and figuring out when itβs time to close your creative business - and what life looks like afterwards.
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Connect with Kassy:
Instagram: @kassykingdesigns
TikTok: @kassykingdesigns
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Recommended Episodes:
86. 8 ways to create compelling content that speaks directly to your audience
70. 50 content ideas for artists to establish your brand on social media
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Itβs no secret that I love collaborating with other artists.
Not only will you make new friends and connect with other creatives like you, but you will also be seen by a whole new audience and expand your reach!
Whatβs not to love?!
In this weekβs episode, Iβm diving into the wonderful world of collaborations.
Weβre talking about:
π¨ Why you should prioritise collaborations if you arenβt already
π¨ The collaborations that have worked the best for me so far!
π¨ What kinds of collaborations you can do TODAY
π¨ How to initiate the collaboration & what to say when you reach out to collab
π¨ Plus, how to make the most of your collaboration so itβs a win-win for you and the person youβre collaborating with!
This is a jam-packed episode, so get your pen, grab your paper and letβs dive in!
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Curious about what it takes to run a successful sticker club? Wonder no more!
In todayβs episode, weβre joined by the incredibly talented Itzel Islas, whoβs here to spill what it's like running a successful sticker club and so much more!
Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, California.
Her work is inspired by Mexican culture, vibrant colour palettes and playful elements of everyday life. Her mission since 2016 has been to create a positive bi-cultural impact through design.
In this episode, Itzel shares her journey of building a sticker club from the ground up, sharing everything from designing the perfect sticker to fostering a community of loyal customers.
She also opens up about how sheβs scaled her business beyond social media, maintaining authenticity while growing her brand, and the lessons sheβs learned along the way.
Whether youβre an artist or maker, a sticker enthusiast, or someone curious about turning passion into profit, this episode is packed with valuable takeaways you wonβt want to miss.
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Connect with Itzel:
Instagram:instagram.com/yayitzel
Website:yaylandia.com
TikTok: tiktok.com/@yay.itzel
Patreon: patreon.com/yayitzel
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Ready to turn your brand strategy into a brand IDENTITY? (aka make your brand not only feel and sound good but look good too?!). This step is absolutely crucial for any artist or maker looking to grow your brand.
In todayβs episode, weβre diving into the process of transforming your brand strategy into a cohesive brand identity that attracts the right audience and reflects your brand personality, and business goals.
From how to gather inspiration to putting it all together into brand guidelines, Iβm breaking down the 8 key steps to go from vision to visuals.
So whether youβre starting out or looking to refine your existing brand, this episode is packed with actionable tips and resources to help you on the way!
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Resources mentioned in this episode:
- When DIYing your branding, how do you know if youβre βdoing it right?βListen to the episode or read the blog post here
- Which of the 7 Unique Logo Types is Perfect for You? Find out here!
- Need help finding branding inspo? Check out my Pinterest
- Ready to create your colour palette? Coolors.coorAdobe Colorare the tools I recommend
Uncover & embrace your unique brand magic in 7 days πͺ with the Brand Magic Blueprint!
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos.
Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery.
In this episode, you're going to learn how to make art competitions worth your time, get some tips and tricks for growing your following as a brand-new business, and the value of a complete brand experience.
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Connect with Ellie Compton:
Instagram:@ellie.compton__
Website: elliecompton.com
Facebook: EllieCompton.MakerofChaos
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Ready to take your art full-time but don't know how? Check out Ellieβs course β Passion to Profession!
This 6-week course gives artists and creatives (like you!) the practical tools and face-to-face mentoring to elevate your business confidence, land steady clients and make great money, all while using your creativity as the driving force.
View the sales page here β‘οΈ elliecompton.com/sales-page-passionxprofession
Or join the program & SAVE when you pay in full using our special Brand Your Passion link! Use discount code βPASSION20β at checkout!
Click here to join Passion to Profession & save when you pay in full!
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work.
So, are you ready to make your brand unforgettable and live rent-free in your ideal customerβs head?
Look no further, cause in todayβs podcast episode Iβm sharing 20 game-changing tips for artists and makers to boost your brand awareness and get your ideal client thinking of you first.
From revamping your bios, leveraging Pinterest, and the difference between brand awareness and brand visibility (and everything in between!), Iβve got you covered with 20 actionable steps to get your brand not only noticed but REMEMBERED.
Itβs time to live rent-free in your ideal customerβs head, my friend.
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Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, Iβll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!
You can fill out the super quick form here β‘οΈbit.ly/passionpodfeedback
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Today I have the pleasure of speaking with the extremely talented illustrator, Eliza Williams of Doolittle Illustrations.
Eliza is a multi-disciplinary creative who specialises in illustration, animation and design, bringing a bit of colour into peopleβs lives.
Her work takes on many different forms combining both digital and traditional mediums to create a colourful little world to escape to and explore.
In this episode, Eliza shares her journey as an illustrator and talks about her experience going viral on Instagram, ending her up on the wrong side of the platform and having her account removed (donβt worry - she got it back!).
She shares her thoughts on creating a community, not a following, and why she believes that connection is at the core of all of her greatest successes.
Eliza also shares her experience of doing an art residency in Japan, her collaboration with Spotify, and some awesome little nuggets of wisdom for creatives from her own experiences.
Listen in for more on Elizaβs journey and be sure to check her out on socials below.
Connect with Eliza:
Website: doolittleillustrations.com
Instagram: @doolittleillustrations
TikTok: @lizadoolittlee
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Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, Iβll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!
You can fill out the super quick form here β‘οΈbit.ly/passionpodfeedback
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Get ready for a blast from the past. This week weβre tuning back into one of our favourite episodes because itβs just too good not to share again and something that feels very relevant right now.
Thatβs right, in todayβs episode, weβre diving back into the big, beautiful world of brand values.
In case you didnβt know it already, brand values are the backbone of your business β they guide your decisions, keep you aligned with your vision, and communicate to your audience who you are and what you stand for.
But if youβre over here like, βOkay Hollie, I get it. I need to have brand values, but likeβ¦ where do I start and how the heck do I write them?!"... Donβt worry, Iβve got you.
In this episode, Iβm breaking down EVERYTHING you need to know about writing your brand values.
Not only will we talk about why brand values are crucial for your business, but weβll also dive into the strategic steps you need to make to write values that truly represent your brand (and more importantlyβ¦ you!).
Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creativeβ’ today!
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Today weβre talking about DIYing your branding and how to know if youβve nailed it, orβ¦ failed it.
Iβm diving into EVERYTHING you need to know to DIY your branding in a way that not only looks good but makes sense for your brand, your vision and mission, and your overall goals for your creative business.
I want to help you remove the self-doubt and give you some practical steps to connect your brand strategy, brand identity and marketing in a way that feels good to you, attracts your dream clients and reflects who you are as a brand and individual.
So whether youβre new to DIYing or have been at it a while - if youβre ready to learn how to take your branding to the next level a la DIY style this is where we do it.
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Elements of Design β Click here for the 8 design fundamentals mentioned in this episode!
Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creativeβ’ today!
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And sign up to the Moxie Musings newsletter for more goodness like this.
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Thereβs no denying that marketing your creative business can at times be overwhelming and stressful.
And as the sole person taking care of your business, youβre not only responsible for the health of your business but YOUR health too.
In todayβs episode, weβre talking about a topic that Iβm very passionate about and quite frankly I think more entrepreneurs need to be talking about, and thatβs the importance of prioritising your mental health as a creative.
Iβm breaking down 10 simple yet life-changing tips to help you better prioritise and manage your mental health whilst marketing your creative business.
No more feeling overwhelmed by to-do lists, societal pressure or trying to do everything yourselfβ¦
Itβs time to learn how to thrive in your creative business without burning out, and taking care of whatβs really importantβ¦ YOU.
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If you or someone you know needs mental health support, please check out these resources:
New Zealand: mentalhealth.org.nz/helplines
Australia: healthdirect.gov.au/australian-mental-health-services
United States: apa.org/topics/crisis-hotlines
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
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Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creativeβ’ today!
As a creative, you know how exciting it feels to have a new idea, right?
Itβs intoxicating. Itβs a rush. Itβs why a lot of us do what we do.
But what happens when that initial high wears off? How do you keep going when the exciting idea becomes a project, a commitment, a responsibility?
In this episode, Lauren Tilden is going to tell us just that.
Lauren is a marketing coach for small business owners who struggle with showing up consistently to market their business and is also the host of the podcast, Making Good, which is on a mission to help small businesses do better marketing so they can make a bigger living impact on the world.
This week we are doing the ol' switcheroo and I am stoked to share an episode from Lauren's podcast on my podcast.
In this episode, Lauren talks all about how to keep going which is episode 2 of a 3 part series that she did on how to get started, how to keep going, and how to finish - an area that a lot of us creatives need a little help in.
And as I share Lauren's episode on this podcast, Lauren is interviewing me over on her podcast! Once youβve binged this episode, head on over to the Making Good podcast to listen to that one!
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Where you can find and connect with Lauren Tilden:
Website: laurentilden.co
Podcast: Making Good
Instagram: instagram.com/laurentilden
YouTube: youtube.com/@lauren.tilden
No more staring at a blank page. Download Lauren's free workbook with 100 content ideas designed to help you connect with your ideal customer - 100 Content Prompts: makinggoodpodcast.com/100prompts.
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And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Are you ready to grow your audience, attract new customers and get more building-building opportunities on repeat?
This episode is where I tell you exactly how.
Weβre ditching the olβ βthrow spaghetti at the wall and see what sticksβ approach and shifting our focus to something more powerful and actually usefulβ¦ branding.
Weβre diving into how branding is the umbrella that ties together ALL aspects of your business from design and marketing to systems and growth.
Plus how adopting a new approach to branding (where you realise itβs not just about logos and colours) can propel your creative business forward and help you elevate your brand and achieve sustainable and consistent growth.
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Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat. Check out The Next Level Creativeβ’.
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz.
Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm.
In this episode, you'll learn the easiest way and the BEST way to get started selling your products online.
We also dive into why you need to talk about more than just your work on social media, what collaborating can do for your creative business, how teaching others can be the key to growth and so much more.
Letβs. Freaking. Gooooooo.
Where you can connect with Elizabeth Hudy (aka The Peach Fuzz):
Instagram: @thepeachfuzz.co
Website: shop.thepeachfuzz.co
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Tag me on Instagram @makerandmoxie and let me know you're listening.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Let me guessβ¦ youβve suddenly got the urge to rebrand ha-hmmm again?
Look, you and I both know that thereβs nothing better than having a fresh new brand to showcase to the world, but in this episode, weβre talking about why you may not actually need a rebrand at all.
Today, I'll be breaking down the 3 steps you need to take to audit your existing brand so that you can determine whether a brand refresh OR a total rebrand is on the cards for you.
Whether youβre aiming to DIY it or hire a professional for help, before you go diving head first into a whole new logo, colour palette and brand identityβ¦ Listen to this episode FIRST.
Are you ready to grow your audience, attract new customers, and get business-building opportunities on repeat? If so, then youβre gonna love The Next Level Creativeβ’!
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
In this weekβs episode on the podcast, Iβm speaking to the incredible Jessica Hische.
Jessica is a lettering artist working in branding, film and television, book design, and advertising. She's also a New York Times best-selling children's book author and illustrator and has recently opened two physical stores in Oakland, Jessica Hische and Friends, and Drawling.
In this episode, you'll learn how to know when it's a good time to open a physical store, the process behind opening physical stores as an artist and insights into branding a physical store, as well as why it can help to start separating your social media pages for your projects.
Jessica also shares insights on how to communicate all of your passions clearly as a creative and how hearing from you should be a joy to your audience and so much more!
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Connect with Jessica Hische:
Website: jessicahische.is/awesome
Instagram: @jessicahische
Threads: @jessicahische
Pre-order Jessicaβs new kid's book, My First Book of Fancy Letters.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
In this episode of Brand Your Passion, Iβm speaking with the outrageously funny and incredibly talented, Meg Lewis.
Meg is a designer, comedian and performer working to make the world a happier place with her design, comedy, performance, education, novelty fonts, and more. With over 200 happy brands served, Meg specialises in transforming serious corporate worlds into delightful, intentional playgrounds.
In this episode, you will learn the surprisingly simple strategies for building an authentic brand, how to stand out by combining your unique skills and passions, the trick to attracting big clients like Adobe, Pinterest, Slack, Microsoft and Facebook, why collaborative artist agencies might be right for you and so much more!
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Connect with Meg Lewis:
Website: https://meglewis.com
Instagram: @yourbuddymeg
Creative Play Workshop: https://meglewis.com/creative-play
Book me for speaking gigs: https://meglewis.com/speaking
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This week on Brand Your Passion, Iβm chatting with the super-talented, Daisy Braid aka DIY Daisy.
Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion.
In todayβs episode, youβll learn how to know when youβre ready to get branding help, the keys to confidence when filming yourself for social media, what strategies you can use to create consistent content, the things that are working right now to grow brands on TikTok and Instagram, how to expand your brand to new interests while staying on brand, and so much more.
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Connect with Daisy Braid aka DIY Daisy
Instagram: @_diydaisy
Website: www.diydaisy.com
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
When you think of your favourite artists, creatives, or brands that you follow online, itβs not their brand colours, their logo, or the aesthetic of their Instagram feed that draws you in and keeps you coming back for more, itβs their personality. Itβs what makes them unique and itβs what people love about you, too!
But how do you create a consistent and cohesive brand personality when you are a complex, multi-passionate creative whose mood changes daily, and whose interests evolve all of the time?
That's what we're going to talk about in today's episode. Iβm going to help you get crystal clear on your brand personality by figuring out who YOU are as a person, especially as an ever-growing and ever-changing multi-passionate creative.
Check out my previous podcast episodes mentioned in today's episode:
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15 self-discovery strategies for artists: How to build a creative business that works for you
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Brand archetypes 101: What they are, which is yours, and how to use them
Join The Next Level Creative. The branding lab for artists and makers who are ready to take their creative business to the next level.
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This month weβre revisiting some of our best episodes to set you up for branding success this year! In this episode, weβre talking all about how to reach your audience other than social media.
Social media is a big part of marketing. Itβs the go-to strategy for a lot of people to build their business and reach their audience, creatives included.
But today, we want to remind you that itβs not your only option. Whether youβre frustrated with social media, not getting what you want out of it, or itβs just not your cup of tea, there are plenty of other ways to connect with people and bring in leads.
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This month weβre revisiting some of our best episodes to set you up for branding success this year! In this episode, weβre talking all about why you are your brandβs best asset.
As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - itβs your brand's best asset.
If youβre ready to power up your brand by sharing your authentic, unapologetic self, then tune in and letβs talk about how to build that incredible connection with your audience!
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This month weβre revisiting some of our best episodes to set you up for branding success this year! Weβre kicking things off with some branding 101 to set the stage for the rest of the series!
Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
As we reach the end of another year, it is easy to quickly move on and start thinking about the next one. But before you do that, make sure you stop, take a look back, and appreciate how far you have come. Let's talk about why and how to celebrate your wins this year.
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Every year, the approaches and strategies that are top of mind for creatives evolve. In 2024, there are yet again a new set of trends on the rise that artists and makers can focus on in order to stay on top of the latest and greatest approaches to business. Letβs take a look at the top 10 trends creatives need to be aware of in 2024.
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Do you ever look at successful creatives on your Instagram feed and wonder how the heck they're doing it? Or thinking "I wish I knew what strategies they're using to get all those followers and sales so I could just do that too!"?
To celebrate the 100th episode of Brand Your Passion, I brought together four previous guests to hear how theyβre successfully marketing and growing their creative businesses so you can steal their strategies and scale your brand in 2024!
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Follow Mia on Instagram
Follow Renata on Instagram
Follow Whitney on Instagram
Follow Penelope on Instagram
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As we come up to the end of the year and start thinking about next year, it can be overwhelming trying to think about what to focus on, what to do when, and how youβll get it all done. But Iβve been using a simple system over the past six years of running my business that I wanted to share with you today to help you plan your entire year in about 30β60 minutes. So in this episode weβll talk about the six steps you can follow to plan your year and get things organised for your creative business.
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Join The Next Level Creative for your invite to our Annual Planning Session
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This week on the Brand Your Passion Podcast, I talk to Ruby Jones.
Ruby is an illustrator based in Wellington! She likes to make art that shines a little light on everyday moments and reminds us what it means to be human.
In this episode, I talk to Ruby all about what happens when your art goes viral, publishing books as an illustrator, simplifying social media, how important your values are as a creative, and so much more.
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Content Warning: References to a mass shooting in New Zealand between 00:04:15 and 00:09:14
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Connect with Ruby
Website: rubyalicerose.com
Shop: rubyalicerose.com/store
Instagram: @rubyalicerose
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When it comes to brand identity design, the holy trifecta and the things people mainly think of, are logos, colours, and fonts. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, and take it to the next level. If youβre ready to stand out and show off your amazing work with a wow-worthy brand, letβs talk about the brand elements that go beyond the basics!
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Join The Next Level Creative
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Look, as a creative running a business, you already have 1001 things to do. What you donβt need to be spending your time doing is re-writing the same thing 100 times when itβs not necessary. But we often do. We have to apply for something and find ourselves trying to come up with a bio that makes us sound amazing for the millionth time. Or we go away and have to slap together an out of office message that magically directs people to the right places at the last minute. Or we get an Instagram DM from someone asking a question that weβve answered before but never saved so weβre typing it out letter by letter because weβre a lovely person.
Itβs tiring work but it has to be done, right?!
Yes, but it can be done differently. Easily. More efficiently. And Iβm gonna show you how!
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Download the free Notion Brand Experience Audit Template (Affiliate link)*
Try Notion for free (Affiliate link)*
Join The Next Level Creative
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast in the lead up to our 100th episode, all about the brand identity process.
I love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, Iβm giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Have you been working on your brand strategy? Writing your mission? Uncovering your ideal audience? Visualising your visual direction?
Itβs powerful stuff that can truly transform your business and your life. But while you can get a lot out of the brand strategy process itself, the long-lasting impact that will help you build a next level brand, is actually using that strategy!
So when your brand strategy is ready, then what? Letβs talk about how to put your strategy into action from day 1 so you can intentionally and effectively build your brand!
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Get The Brand Strategy Kit for Creators here!
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Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
As creatives we all have dreams. But sometimes, itβs hard to move forward and turn them from dreams into reality. We sit there thinking about what we want, envisioning the future, looking at what other people are doing and wishing it could be us, but there are things stopping us from moving forward. So we keep dreaming.
But at some point, itβs time to stop dreaming and start doing.
If you're ready to stop dreaming and start doing, this episode is for you! Letβs talk about it.
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Join the Stop Dreaming, Start Doing Live Challenge!
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Okay so youβve had a new idea. Now youβre wondering, do I need to start a whole new social media page for this? Letβs walk through the series of questions you can ask yourself to figure out if thatβs the best strategy for you and your business or not.
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Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
The best way to grow your brand and your business is the way thatβs best for you.
So one of the best things you can do for your business is get to know yourself.
What lights you up? How do you best work? When do you work best? What makes things easier for you?
When you understand these things, you can build a brand and business that works for you, and make sure everything youβre doing is as enjoyable and sustainable as possible. The dream, right? Well, letβs make it happen with these 15 self-discovery strategies.
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Apply to join The Next Level Creative
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Read the accompanying blog post & get links to each test.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever, all about how you can use your brand strategy.
A brand strategy document is your go-to guide and reliable roadmap for your brand. Iβm a massive advocate for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams.
Your brand strategy is more than just a static document though. Itβs a living, breathing, collaborative guide that changes over time as your business does.
But creating your brand strategy document is just step one. From there, itβs time to put all that magic into action. To do that, Iβm here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy.
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Get the Brand Strategy Kit for Creators here and start crafting your brand strategy today!
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Goals. You either love em or you hate em. Maybe youβve set them before but itβs never really stuck. Or youβve been so busy with your head down that youβve never really come up for air to step back and set any.
Well wherever youβre at, its actually super useful to set goals of some kind for your creative business. There are loads of ways you can do it, you just need to find the one that works for you. Today Iβm going to share 9 different goal-setting strategies with you and weβll figure out together which one is the one for you!
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Read the accompanying blog post.
Read 9 key metrics all creatives need to be tracking
Read 8 Simple brand goals to support your creative business goals
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And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Whether good or bad, we all have habits. Usually theyβre to do with our self-care: things like going to the gym, journalling, or doing your skincare. But habits can apply elsewhere in your life too, including in your brand.
Just like getting in the habit of moving your body will help you in so many ways, getting in the habit of working on your brand will help your business in so many ways too. So today Iβm going to talk about the useful things that creatives can get in the habit of doing that will help build and grow your brand.
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Get the Brand Strategy Kit for Creators here!
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others.
Over the past three years Iβve interviewed so many amazing professional creatives about their journeys and asked a bunch of them what the biggest lesson theyβve learnt about branding their passion was. In this episode Iβve compiled them all together so that you can hear them all in one place when you need a dose of inspiration, motivation, or ideas for what to do next.
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Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Creating content can be difficult enough on its own, but creating content that actually speaks to your ideal audience is a step further. But thatβs what makes the biggest difference when it comes to building an engaged community and growing your audience! Thereβs no point in posting for the sake of posting - we want to make sure weβre posting stuff that our audience is going to enjoy and engage with, right? So how do we do that?
In this episode, Iβm going to walk you through exactly how I do it and give you 8 different techniques for creating content that speaks directly to your audience.
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Download the free Notion Brand Experience Audit Template (Affiliate link)
Read the accompanying blog post.
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And sign up to the Moxie Musings newsletter for more goodness like this.
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Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Weβve all experienced that horrifying moment when someone asks the dreaded questionβ¦βso what do you doβ Panic sets in, thoughts fly like mad around your brain, and before you know it, a jumble of words are pouring out of your mouth. But it doesnβt have to be like that. In this episode, Iβll tell you how to perfect the elevator pitch for your creative business.
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Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever! In this one, I talk to Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours.
She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood.
In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.
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Connect with Ariel
Instagram: arielbissett
Instagram: books_unbound
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Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Do you ever feel like youβre not getting anywhere in your business, or youβre not sure what to do next? Itβs probably because you donβt know where you are at right now and what you need to do to get to where you want to go. In this episode weβre going to talk about the essential metrics that creatives need to be tracking to keep things on track!
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Download the free Notion Brand Experience Audit Template (Affiliate link)*
Try Notion for free (Affiliate link)*
Join The Next Level Creative
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Do you want to grow your audience and increase your sales? Well you need more people to know who you are. That, is visibility. And to get more visibility for your creative business, you need a strategy for making it happen. Letβs talk about how.
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Get the Brand Strategy Kit for Creators
Join ConvertKitβs Creator Network (*Affiliate link)
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Tag me on Instagram @makerandmoxie and let me know you're listening.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
So you've been working on your flash new brand. You've got a new logo, snazzy photos, updated packaging, and brand assets that are set to wow. But how do you share that with the world to make sure that everybody gets as hyped as you are? Well, I'm going to tell you all about it in today's episode where I walk you through 10 steps to successfully launch a rebrand for your creative business. Let's do it.
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Apply to enrol in The Next Level Creative
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And sign up to the Moxie Musings newsletter for more goodness like this.
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Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This week on the Brand Your Passion Podcast, I talk to QueerlyBee.
Bee is a queer, autistic & disabled gaming & lifestyle creator that focuses on soft content designed to be good for co-existing and parallel play! They focus on co-working, the sims 4 and indie games and use these things to facilitate conversation about things theyβre passionate about.
In this episode, I talk to Bee all about creating community, putting your values into action, protecting your mental health as a creative, and building a business in a way that works for you.
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Connect with Bee
Website: beacons.ai/queerlybee
Twitch: queerlybee
TikTok: queerlybee
YouTube: queerlybee
Twitter: queerlybee
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
There are a few things that make you stand out from the crowd when it comes to your brand. Obviously, thereβs your design, but thereβs also your brand voice. But what is your brand voice? What the hell does that even mean? Can I tell you about what brand voice is and how the heck you can find yours and use it in your business? The answer is yes. Let's dive in.
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
In this episode, come behind the scenes and get all the goss about my new program! I share everything from how I chose the name, how it works with my other services, and everything included in the program. Whether you want to learn about launching something new from someone whoβs just done it, or are curious about whether this could be the perfect way for us to work together, then this episodeβs got it all!
APPLY & ENROL IN THE NEXT LEVEL CREATIVE HERE
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Resources mentioned:
Naming Your Business | How To Know When It's Time For a New Name
How to change your brand name: a conversation on the Future Belongs to Creators podcast
Hollie Arnett on Honouring Your Introversion, Transitioning Your Business, and Changing Your Brand Name
Why, When, and How to Trademark Your Business Name
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This week on the Brand Your Passion Podcast, I talk to Penelope Wickman, the creator behind Clammy Heart.
Clammy Heart has 2 multi-needle and 2 single needle machines, and a team of 4 that works very hard to create apparel and package it with love and care.
The work they create focuses on the simple joys that make life a little happier. Animals, fruits & vegetables, flowers & nature motifs; all with dollops of playful nostalgia. You'll find them making apparel that's casual, colourful, and usually perfectly cottagecore.
In this episode, I talk to Penelope all about making your first sales, hiring a creative team, and staying true to the creative you are.
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Connect with Penelope / Clammy Heart
Website: www.clammyheart.com
Twitter: @clammyheart
Instagram: @clammyheart
TikTok: @clammyheart
Tumblr: @clammyheart
Facebook: @clammyheart
Patreon: @clammyheart
Ko-Fi: @clammyheart
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
Apply to join The Next Level Creativeβ’
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Twenty NOIIIIINE. Yep, guess whoβs 29?! This gal. I turned 29 a couple of days before this episode comes out, so iβm doing the classic thing of sharing 29 things Iβve learnt about running a creative business in my 29 years of existence. Letβs dive in!
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Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Okay, so youβre ready to design your brand identity, or do a rebrand or refresh of what youβve already got. Whatβs your first step? Drawing a logo? Choosing colours? Scrolling font options. While these things can super fun and exciting, youβre missing a vital step.
Moodboards.
Today Iβm going to walk you through exactly how to curate a kickass moodboard for your own brand so you can design an intentional, effective brand super efficiently and make sure it works for you and your brand strategy.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
All of us want to grow our brands and connect with our audience on a deeper level. And Iβm guessing we all would love more sales, right? Well if thatβs you, email marketing might be just what you need. But if you donβt do any email marketing in your business, or youβve set up an email list but havenβt done much with it, Iβm guessing youβre not super sure where to start and how to use it effectively.
In this episode, I'll walk you through the steps to get started with email marketing, from choosing your email service provider to creating an irresistible opt-in freebie. Whether you're brand new to email, or need a boost to get things going, this guide will help you build your email list and connect with your fans in new ways.
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Set up your free ConvertKit account here
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Are you ready to get someone else in to help you with your brand? If you are, how do you communicate it with them so that they understand what you're about and they can confidently implement things in a cohesive, consistent way? In this episode, weβre talking about exactly how you can communicate your brand to your contractors or employees or collaborators to keep things consistent no matter whoβs creating things for you.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Are you in the process of designing your brand identity? Are you maybe about to start doing that or maybe you're hiring someone to help you? Well, either way, I wanna make sure that you do it right so that you have an amazing, effective, efficient, kickass brand identity that does what it needs to do. So in this episode let's talk about the 12 mistakes to avoid when designing your brand identity.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This week on the Brand Your Passion Podcast, I talk to illustrator and game developer, Lucy Mutimer.
Lucy is from Melbourne Australia. Her life, as she says, has a killer soundtrack and too much caffeine. She has made art for many places including Lumi Interactive, Vectorstorm, and Normal Wholesome.
In this amazing episode, we talk about how to get clients early in your career, learning from others to build a brand that works, translating who you are as a person into an authentic brand, how Lucy rebranded her business, the advantage of NOT niching down and so much more.
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Connect with Lucy
Website: LucyMutimer.com
Twitter: @ LucyCrimefightr
Tumblr: @ LucyCrimefightr
See her work in MMORPG Tycoon 2 and Kinder World
Purchase select prints of her work
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
We all get stuck sometimes knowing what to post on social media. You really want people to know who you are, what you do, what you're all about, as well as obviously keeping them up to date with the products that you're releasing, the art that you're working on, and all the information that they need to know about where to find you and how to buy from you.
But what can you post that will help you build your brand? In this episode, Iβm here to give you a list of 50 content ideas that you can use to introduce and establish your brand on social media.
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Read the accompanying blog post.
Ready to start building your brand today? Get Pinpoint Your People here.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Lemon8, read CV, BeReal, Hive, Mastodon, Clubhouse. There are endless new platforms and features popping up every week - some stick around, others donβt - so how do you know which ones to jump on and invest time in, and which not to? In this episode, Iβll help you figure out which ones to focus on, which ones you can ditch, and how to go through that process.
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Read the accompanying blog post.
Ready to start building your brand today? Get Pinpoint Your People here.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Over the years, I've interviewed 20+ creatives on Brand Your Passion, worked with hundreds of other creatives, been a creative myself, a spent a lot of my time observing creatives that I love. What is it that makes their brand successful? What is it that ties them together? In this episode, I share the 10 things that successful artists have on lock so that we can all learn from the best and become the successful, wonderful, amazing artists that we wanna be!.
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
There are lots of things that go into building a brand, from your brand strategy to your visuals to the way you share and grow your brand. But whatβs the number one thing every brand needs? Where should you start? Letβs dive in and talk about it.
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This week on the Brand Your Passion Podcast, I talk to Melbourne-based indie artist, Renata Paton.
Renata, also known as GremRen, is all about fun creatures and punchy color palettes.
You can see her messing around with paint pens, yarn, wood carving, and the list goes on. AKA, if it's vibrant and fun, she is in. In this episode, I talk to Renata all about her secrets and I find out how on earth she has done it to build thousands of followers worth of audience, an amazing art style and that kick ass brand.
In this episode, you're gonna learn things like how to get started as an artist, how to find your style, how can you balance work, your art, your creativity with creating a consistent brand. How do you expand into new mediums and still keep your brain consistent? How do you show up every single day online and build an audience that loves your work and a lot more, obviously?
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Connect with Renata
Website: gremren.carrd.co
Instagram: @ gremren
Twitter: @ gremren_
TikTok: @ gremren
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Okay, so youβve got an opportunity. Youβre going to be a guest on a podcast, or a speaker at an event, or your work is going to be featured in a magazine, for example. How do you make sure youβre making the most of that opportunity? In this weekβs episode, weβre talking about 6 super practical things you can do to maximise your reach and grow your audience.
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
You already know that branding is important. Youβve got a tagline, your website looks great, and youβre creating kickass content that shares your work with the world. But how do you take your brand to the next level? One of the ways you can do it is with a consistent customer experience that wows your audience every damn time. In this episode weβre gonna go through the ultimate guide to making it happen.
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Read the accompanying blog post.
Download the Brand Experience Tracker Notion template here.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Have you ever heard some things about branding and thought, βwait a minute, that canβt be right.β Or heard one person say one thing and one person say another, leaving you in the middle, just confused. Or maybe youβve had some things in your mind about branding that have stopped you from taking action or making changes. Well that ends today.
There are a BUNCH of myths about branding. I literally could have a list of 20+, but today Iβm going to bust the 5 big ones that are totally holding you back.
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Read the accompanying blog post.
Download the Brand Strategy Kit for Creators and start clarifying your brand today.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
This week on the Brand Your Passion Podcast, I talk to author and indie cartoonist-turned-creative business strategist, Jessica Abel.
Jessica is the founder of Autonomous Creative and an accomplished author whoβs published a number of comics and prose books, including Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life and Out on the Wire: The Storytelling Secrets of the New Masters of Radio. She specializes in helping mid-career creatives build businesses designed from the ground up to meet their financial needs without burning themselves out or sacrificing their creative integrity. Sheβs also chair of the illustration program at the Pennsylvania Academy of Fine Arts.
In this amazing episode, we talk about the punk strategies that got Jessica known & still work today, how to get opportunities that grow your brand, the two reasons artists share their work publicly, how consistent marketing compounds over time, why you need to keep going and commit to your work long-term, and so much more.
Connect with Jessica
Website: jessicaabel.com
Instagram: @autonomouscreative
LinkedIn: @jccabel
Read her latest article: jessicaabel.com
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Read the accompanying blog post.
Tag me on Instagram @makerandmoxie and let me know you're listening.
And sign up to the Moxie Musings newsletter for more goodness like this.
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.
Are you ready to take your brand to the next level? If you are, you might be thinking, okay, I need to design a new website, or I've gotta start posting more on TikTok. But what if I told you that actually, the number one thing that you need to turn things up a notch before you do any of those other things is a clear brand?
In this week's episode, we are gonna be talking about the nine reasons why you need a clear brand to take your business to the next level.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Ready to start building your brand today? Get Pinpoint Your People here: https://shop.makerandmoxie.com/pinpoint-your-people
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
And sign up to the Moxie Musings newsletter for more goodness like this: newsletter.makerandmoxie.com
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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here: https://makerandmoxie.ck.page/products/support
Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!
Want to sponsor the Brand Your Passion podcast? View the options and book in here: passionfroot.me/makerandmoxie
We love a brand strategy document. Itβs your go-to guide and reliable roadmap for your brand, a.k.a. the Holy Grail of documents. Weβre massive advocates for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams.
But creating your brand strategy document is just step one. From there, itβs time to put all that magic into action. To do that, weβre here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Make decisions: 03:12
- Write copy: 04:22
- Direct your marketing efforts: 05:06
- Create content: 05:42
- Design your visual identity: 06:49
- Structure your products and services: 07:45
- Create freebies: 08:40
- Plan your customer experience: 09:08
- Prioritise projects: 10:02
- Set goals: 10:45
- Pitch your business: 11:24
- Create campaigns: 12:13
- Choose clients: 12:47
- Structure processes: 13:38
- Hire contractors: 14:22
- Hire people: 14:42
- Prioritise investments: 15:35
- Choose events and opportunities: 16:28
- Create marketing funnels: 17:29
- Measure success: 18:16
- Wrap-up: 18:59
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support
Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
Weβre all here to connect with the wonderful, magical clients and customers of our dreams. But how do we pinpoint exactly who the heck they are?
If youβre ready to know exactly who your ideal audience is, how to find them, and why thatβs so important for connecting and selling to them, then read on because weβve got all the goodies you need to know!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- What is an ideal audience: 01:48
- Myths about choosing your audience: 02:49
- The 3 different audience types: 05:40
- 6 reasons to pinpoint your people: 07:08
- Wrap-up: 12:14
Pinpoint Your People here: https://shop.makerandmoxie.com/pinpoint-your-people
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support
Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
This week on the Brand Your Passion podcast, I was joined by an utterly incredible creative who makes the phrase βpassion for fashionβ take on a whole new meaning, Whitney Manney.
Whitney is a fashion and textile designer from Kansas City with a BFA in Fibers and a desire to create art through her fashion - something sheβs most definitely achieving with her independent label WHITNEYMANNEY. Creating a narrative between colour and pattern is a signature of her work, or as she puts it, βMy job isnβt done until everybody in the world believes fashion is artβ.
In this amazing episode, we talk about how challenge can light a fire for your passion, taking hold of incredible opportunities when they come your way, and finding that fine balance between yourself, your art and your brand.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Connect with Whitney:
Website:https://www.whitneymanney.com/
IG: https://www.instagram.com/whitneymanney/
Twitter: https://twitter.com/WHITNEYMANNEY
Facebook: https://www.facebook.com/WhitneyManney.WM
Newsletter: https://whitneymanney.ck.page/
Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support
Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!
When it comes to Twitch, there are so many elements of your channel that you can brand. So many, in fact, that you might be left wondering where the heck to start and what you should be designing.
Weβre here to give you the cheat sheet on how to design and brand your Twitch channel so you can kick things off with a bang and attract your dream audience to come and hang out while you stream.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Profile photo and banner: 02:02
- Video player banner: 03:01
- Info panels: 03:44
- Scenes: 04:21
- Graphics and overlays: 05:19
- Emotes: 07:05
- Alerts: 07:51
- Suggested streamers: 08:29
- Wrap-up: 09:32
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
If you think about any story you've ever read or any movie you've ever watched, there are typical characters we encounter. There's the Hero, the Jester, the Wise Sage, and many more. We're familiar with these characters and intuitively understand who they are - and we can harness that very same power for your brand.
Say hello to brand archetypes! We're here to give you the 101 on what brand archetypes are, which ones best describe your brand, and how you can use them to make your brand feel super relatable and familiar in your audienceβs eyes.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- What are brand archetypes: 01:36
- The 12 brand archetypes: 05:25
- Finding the archetype that fits your brand: 09:57
- Implementing your archetype: 12:32
- Wrap-up: 13:58
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
This week on the Brand Your Passion podcast, I was joined by personal stylist, Fashivly founder, talented TikTokker and writer, Ashlyn Greer.
Ashlyn has always had an undeniable passion for fashion, before she even knew what it really was, let alone that it could be a career! But even after finding her career in fashion, she knew that she could do what she loved AND create things that mattered and made a difference. Enter, Fashivly - an online personal styling service for real people living real lives.
In this amazing episode, we talk about how to find and ground yourself in your true passion (and that we all have one!), starting and scaling the Fashivly brand, growing on TikTok, balancing the zillion creative passions you want to follow in life, and so much more!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Connect with Ashlyn:
Website: https://www.fashivly.com/
IG: https://www.instagram.com/fashivly/
TikTok: https://www.tiktok.com/@fashivly
Social media is a big part of marketing. Itβs the go-to strategy for a lot of people to build their business and reach their audience, creatives included.
But today, we want to remind you that itβs not your only option. Whether youβre frustrated with social media, not getting what you want out of it, or itβs just not your cup of tea, there are plenty of other ways to connect with people and bring in leads.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Local events: 02:11
- Speaking: 03:50
- Guest writing: 04:53
- Joining communities: 05:53
- SEO: 07:32
- Pinterest: 08:46
- Magazines & newspapers: 09:24
- Printing flyers, posters & business cards: 10:51
- Sponsorships & collaborations: 11:38
- How to decide what to do: 12:51
- Wrap-up: 14:04
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Building a brand takes a heck of a lot of work. Itβs about choosing a name, creating a logo, building a reputation, growing an audience, and so much more. Itβs smart for you to want to protect that!
Thatβs where that tiny little βRβ icon comes in - a trademark. Having recently trademarked the Maker & Moxie name, weβre talking all about what a trademark is, why you would register one, and how to get your hands on one if you decide that a trademark is the way to go for you.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Trademark vs copyright: 02:35
- Why you should register a trademark: 03:04
- When to register a trademark: 06:53
- How to register a trademark: 09:30
- Wrap-up: 16:25
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Chat with us in The Studio: https://discord.com/invite/RkgT2JG2zp
This week on the Brand Your Passion podcast, I was joined by two bold βn beautiful creatives, Roxy Prima and Phoebe Cornog - the co-founders, muralists and educators behind Pandr Design Co.
After meeting and bonding over their love of art and lettering, Roxy and Phoebe realised they had met their creative soulmates. Lettering turned into murals, meetups turned into business coaching, and before they knew it, they were all-in on an incredible 6-figure creative business.
In this amazing episode, we talk about empowerment through collaboration, putting yourself out there in a big way for big results, the experience of publishing a book as an artist, and why artists should be not just surviving, but THRIVING.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Connect with Pandr Design Co:
Website: https://www.pandrdesignco.com/
IG: https://www.instagram.com/pandrdesignco/
Wonder Walls: https://www.pandrdesignco.com/murals/residential
Connect with Roxy:
IG: https://www.instagram.com/roxyprima/
TikTok: https://www.tiktok.com/@roxyprima
Connect with Phoebe:
IG: https://www.instagram.com/phoebecornog/
TikTok: https://www.tiktok.com/@phoebecornog
Thereβs nothing more frustrating than putting a heap of effort into your Instagram content and trying to share your work with the world - only to find youβre not getting the engagement you want. If youβve been there, youβll know it can have you tearing your hair out and wanting to give up altogether!
If youβve been finding lately that your engagement isnβt what it used to be and youβre about ready to quit Instagram, then weβre here to give you some context and tell you that youβre not alone. Itβs not you, itβs not your content, and there ARE things that you can do about it.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- The decline of Instagram engagement: 02:45
- Why this is happening: 04:08
- What you can do about it: 08:47
- If not Instagram, then what: 16:03
- Wrap-up: 19:29
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Join us in The Studio: https://discord.com/invite/RkgT2JG2zp
We love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, weβre giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!
Once youβve got your brand strategy sorted, itβs time to get designing. Whether youβre DIY-ing it or hiring someone to help, we want to give you the process to designing your brand identity.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Create a mood board: 02:44
- Design your logo: 04:34
- Choose your colour palette: 06:13
- Choose your fonts: 07:50
- Choose and design your brand elements: 09:06
- Apply your brand: 10:02
- Wrap-up: 10:38
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Click below to learn more about:
- Brand strategy
- Creating a mood board
- Designing a logo
- Choosing a colour palette
- Choosing fonts
- Designing brand elements
- Applying your brand
This week on the Brand Your Passion podcast, I was joined by documentary filmmaker and creative extraordinaire, Henry Thong.
Diving all-in on his passion at a young age, Henry produces short films, documentaries and web content about all kinds of different creators and artists - anyone he finds inspiring, really! His work has taken him from Adelaide, all around Australia and now the US capturing artists, their creative processes and their experiences through his filmmaking.
In this amazing episode, we talk about pursuing your passions, balancing what works with what you love, the power of visual storytelling, finding your niche, how to build and evolve your brand, and so much more!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Connect with Henry:
YouTube: https://www.youtube.com/henrythong
IG: https://www.instagram.com/henryzw/
ConvertKit Creator Sessions: https://creatorsessions.convertkit.com/
Ready to build and grow your brand and your incredible creative business in 2022? Then weβre ready to help! Today, weβre kicking things off with our top 6 recommended strategies to focus on this year so you can brand and market your business like the creative pro that you are.
We want to help you maximise your brand and give yourself the best possible opportunities to reach your people and make money doing what you love. If that sounds like a plan, then these 6 strategies are going to help you kick some ass and have a great year doing it!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Finding clarity on your brand: 02:36
- Video content: 05:40
- Collaboration: 10:01
- Getting online: 11:28
- Diversifying your offers: 13:27
- Giving yourself grace: 15:56
- Wrap-up: 17:47
Interested in the Maker & Moxie online marketplace?
You can check it out here: https://t.co/KP69h5inAy
And join it here: https://t.co/MJAqnepbyo
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
The cameras are coming out here at Maker & Moxie! We are gearing up for our annual brand photoshoot and now that the picture-perfect planning is complete, we want to share with you why weβre doing this and what exactly that planning process looks like, so that you have all the tools in hand to plan your own brand photoshoot when the time comes.
Whether a brand photoshoot is on your horizon or not, if you want to get all the behind-the-scenes goss on how we're doing ours, then you are in the right place!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Why plan a brand photoshoot: 05:39
- Setting goals: 08:40
- Deciding your focus: 10:35
- Technical and practical needs: 12:19
- Inspiration: 13:18
- Listing specific shots: 15:53
- Locations: 17:03
- Outfits and props: 18:01
- Who else is involved: 19:14
- Finding a photographer: 21:17
- Wrap-up: 22:22
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
We all want to build an unforgettable brand identity for our business. But letβs be honest, not everybody has all the dollars in the world to spend on building their brand! Thatβs the reality of running a business - but the reality is also that that doesnβt have to stop you.
No matter where youβre at and what resources you have, you have the ability and opportunity to work on your brand, so letβs talk about some accessible ways for you to build your brand identity even if youβre on a start-up budget.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Focusing on the essentials: 03:14
- Utilising free resources: 10:59
- Affordable and free DIY resources: 16:00
- Wrap-up: 18:44
10 Free Branding Resources: https://www.makerandmoxie.com/blog/free-branding-resources
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
This week, we are talking all things Twitch. And if youβre wondering, βHuh? What are you on about?β then donβt worry - by the end of this, youβll know all about what Twitch is, how you can use it to build your brand, and of course, why you might want to get your booty on there, either to try it for yourself or check out all the other amazing content!
There are so many different ways to use Twitch, so letβs talk about what they are, why youβd want to use Twitch, and some superstar creators to inspire and entertain you!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- The 4 key reasons to use Twitch: 02:44
- Showing off your personality: 03:03
- Sharing your process: 04:21
- Growing your community: 05:56
- Creating transparency: 06:42
- Examples of Twitch creatives: 08:32
- Wrap-up: 12:17
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
I love email marketing. In fact, if youβve subscribed to Brand Your Passion, youβll know! As email marketingβs biggest fan, Iβm here to talk about why and how you can use it in your own business.
You probably already know of email marketing from the brands you follow. You know the ones - itβs the information, sales, discounts and new releases that you just canβt resist. Well, that power isnβt just for big brands. Today, I want to show you how you as an individual creative can make email marketing your best friend, and give you 7 reasons why youβre definitely going to want to!
*Disclosure: This is an affiliate link, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase.
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- What is email marketing: 01:28
- Your email subscribers: 03:01
- Being in control of your email list: 04:44
- Cultivating stronger relationships with your audience: 06:50
- Rewarding your most loyal audience members: 08:18
- Personalising your communications: 09:57
- Email marketingβs ROI: 12:04
- Email marketingβs effectiveness over Facebook and Twitter combined: 13:32
- Wrap-up: 14:16
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
We already know that branding helps you to stand out, show up and share your best self. When it comes to YouTube, showing up as the best, most amazing and compelling version of yourself is whatβs going to make people stick around on your channel.
This week, Iβm taking all my experience in branding and YouTube to be your guide in why and how you should brand your YouTube channel so you can get your audience hooked!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Why brand your YouTube channel: 02:13
- The ways to build your brand on YouTube: 05:12
- Determining your brand: 08:38
- Applying your brand to your YouTube channel: 11:32
- Wrap-up: 14:35
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
This week on the Brand Your Passion podcast, I was joined by the queen of colour, master of all things pattern, and a multi-creative, the incredible Evie Kemp.
Evie is an artist, a designer, an interior designer, a colour addict and a maximalist. Basically, if she can put a pattern on it, she will!
In this amazing episode, we talk about how to find your way as a multi-creative, the many forms of creativity, and how staying true to yourself can have so much impact on your art, your brand, and so much more!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Connect with Evie:
Website: https://www.eviekemp.com/
IG: https://www.instagram.com/eviekemp/
Pinterest: https://www.pinterest.com.au/eviekemp/
As creatives, ultimately we want to get our work sold. Well, one of the great ways to do that is with a market stall.
You want to be the stall that everybody wants to come and look at, so letβs talk about how you can do that by making sure your market stall is on-brand, aligned, and turning those browsers into buyers!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- Signage: 03:30
- The Table: 05:01
- Stands & Storage: 05:40
- Decorations: 06:41
- Flyers: 07:29
- Business Cards: 08:02
- Pricing: 08:46
- Payment Details: 09:36
- Packaging: 10:14
- You: 10:56
- Wrap-up: 11:54
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
A big part of your brand is your name - so how do you know when it might be time to change it?
Changing brand names is a hot topic here at Maker & Moxie right now, which is my own freshly-launched name! Itβs something that comes up for most of us one way or another, whether youβve changed your name before, thought about changing it, or figure that you probably will one day down the line.
Whatever the situation, I want to show you how to tell when the time is right for a brand spankinβ new name!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Timestamps:
- Introduction: 00:00
- The business reasons for changing your name: 01:54
- The branding reasons for changing your name: 04:33
- Wrap-up: 06:56
Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
This week on the Brand Your Passion podcast, I was joined by Amie Finlayson, an online business strategist, the CEO of Ultraviolet MKTG, a marketing automation agency, and my biz BFF!
Today, weβve got a twist for you - Amie is going to be interviewing me! There have been all sorts of exciting updates happening behind the scenes here at newly-named Maker & Moxie, so who better than the incredible Amie to get all of that good goss about whatβs been happening in the world of me and Maker & Moxie.
In this amazing episode, we talk about honouring the things that make you YOU in business, my philosophies on building a brand, the journey of my business and how I developed my brand new brand name, and so much more!
Read the accompanying blog post at https://www.makerandmoxie.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Connect with Amie Finlayson:
Website:https://amiefinlayson.com
Ultraviolet Mktg - https://ultravioletmktg.com
IG: https://www.instagram.com/amiefinlayson
When it comes to social media, it can feel like thereβs a lot of pressure to be on all the platforms all the time. Not only is that really overwhelming, itβs also not a good use of your time and resources!
The most effective way to build your brandβs social media presence is to have a really strong presence on one or two of the perfect places where your customers and clients are hanging out. Letβs talk about which platforms you can choose from and how to decide which are the ones for you.
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Timestamps:
- Introduction: 00:00
- Macro & micro platforms: 01:42
- What are your goals: 04:01
- Where are your clients or customers spending time: 05:04
- What types of content do you like to make: 05:31
- What platforms do you enjoy being on: 06:31
- Wrap-up: 07:29
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
For so many of us as creatives, itβs your dream to put your work out there online, share it with the world and have people buy the product youβve lovingly made with your amazing creativity. When someone does buy from you, itβs the best feeling in the world, so a lot of us either have an online store already or are dreaming of starting one!
Today, Iβm giving you all the tips and tricks to start, build and launch your online store. Whether youβre starting from scratch, adding things to your store or launching new products, youβre in the right place - these strategies are going to help make your online store a success.
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Timestamps:
- Introduction: 00:00
- The elements of your online store to brand: 03:26
- How to brand your online store: 11:33
- Launching your online store: 13:33
- Wrap-up: 23:39
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by product designer and side hustle extraordinaire, Femke van Schoonhoven.
Femke is a full-time product designer who shares her journey and knowledge of product design through a variety of side projects, including her YouTube channel and podcast. Fem is passionate about taking the lessons from her own journey to inspire the next generation of designers.
In this amazing episode, we talk about finding your way in a creative career, achieving growth by pursuing new experiences, setting up your side projects for success, and so much more!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Connect with Femke:
Website: femke.design
IG: instagram.com/femkedotdesign
Program: superpeer.com/femke
We all know how exciting it is to receive a package - one where the unboxing experience is amazing and you just want to share it with everyone.
Branding your packaging can elevate the experience of your product so that when your customers receive it, they have an amazing brand experience when receiving the delivery, unboxing it and pulling out your amazing product.
I want to help you create that experience, so letβs dive in!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Timestamps:
- Introduction: 00:00
- Why brand your packaging: 01:41
- Branding the parts of your packaging: 07:22
- How to design your on-brand packaging: 08:53
- Wrap-up: 13:26
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
When we think about branding, we often think about websites, Instagram and logos, but branding is about so much more than that. Branding is about ALL of the experiences that someone has with your business and how they come together to create your brandβs reputation.
To make those experiences as positive as possible, Iβm giving you a handy step-by-step guide to applying your brand across your entire customer journey so that every interaction is on-brand, intentional and leaves people feeling amazing!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Timestamps
- Introduction: 00:00
- Know how you want your brand to look: 03:32
- Know how you want your brand to feel: 04:28
- List your brandβs touchpoints: 05:16
- Streamline your process: 07:07
- Make your process look and feel on-brand: 07:54
- Implement those things: 10:34
- Wrap-up: 11:48
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by graphic designer, product designer, content creator and Twitch streamer, Kelly Jepsen, a.k.a. FPS_Kelly.
A designer by day and streamer by night, Kelly is a perfect example of not only building a career out of your passion, but building it into your hobbies and side-hustles too. Kelly takes his experience and knowledge of design and balances it with his love of gaming to create his Twitch and YouTube channels that are an amazing combination of both.
In this amazing episode, we talk about the process of starting small and iteratively growing your brand, using design principles to approach your brand, how putting yourself out there can pay off, and so much more!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Connect with Kelly Jepsen:
Website:https://twitch.tv/fps_kelly
Twitter: www.twitter.com/krjepsen
When youβre building a brand as an individual creative, you have the freedom to build it in a way that you love and want to share with the world. The more that you share your brand, the more your audience will love it too.
Being able to build a personal brand that gives you energy and makes you want to shout about it from the rooftops is the ultimate goal. So how do we do that?
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Timestamps
- Introduction: 00:00
- What do you love to do: 04:21
- What impact do you want to have: 07:27
- What are you good at: 10:07
- Wrap-up: 13:07
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do.
When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - itβs your brand's best asset.
If youβre ready to power up your brand by sharing your authentic, unapologetic self, then tune in and letβs talk about how to build that incredible connection with your audience!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Check out the Sprout Social study: https://sproutsocial.com/insights/data/social-media-connection/
Timestamps
- Introduction: 00:00
- Know, like, trust: 02:13
- The statistics of connection: 03:12
- The power of you: 05:48
- The lesson: 09:21
- Wrap-up: 11:16
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by artist, illustrator and Twitch streamer, Pepper Raccoon.
Pepper is a digital and ink illustrator who creates original artwork and merch for sale on her online store, as well as running a commercial consultancy for illustration. Pepper believes that art should be accessible for everyone, and streaming her art on Twitch is one of the creative ways she shares this!
In this amazing episode, we talk about how to transform your creativity into a business, finding and embracing your brand, building a community whilst staying true to your passion, and so much more!
This episode is powered by Hnry
Join Hnry today at hnry.co and use the promo code PASSION to get $50 off your Hnry fees!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Connect with Pepper:
Website:https://pepperraccoon.com/
IG: https://www.instagram.com/pepperraccoon/
Comparing your brand to others can be really easy on social media - especially when there are so many other amazing and talented creatives out there!
But as Theodore Roosevelt once said, βComparison is the thief of joy.β Making these comparisons is a slippery slope if it stops you from experiencing the joy of creating.
You want to be excited about your own creations as well as other peopleβs successes, so today Iβve got some tips to help you achieve just that!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Timestamps
- Introduction: 00:00
- Self-Discrepancy Theory: 03:33
- How to reframe your approach to comparison: 05:08
- Own what makes you different: 05:17
- Focus on your vision: 08:46
- Remember the realities: 10:49
- Instagram is a highlight reel: 13:43
- Practice gratitude: 15:03
- Turn comparison into celebration: 17:21
- Compare yourself to yourself: 19:26
- Wrap-up: 20:42
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Designing your own graphics is easy if you are a designer or have some design experience, but if not, it can be a challenge to take that on. But although itβs sometimes a necessity, it doesnβt need to stop you from putting your work into the world and sharing your content with your audience.
Whether you feel confident designing or not, Iβve got some tips to help you design graphics for your own brand!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by writer, designer, educator, artist, brand consultant and host of the podcast Design Matters, Debbie Millman!
Debbie is a branding expert and creative, and has been named βone of the most creative people in businessβ by Fast Company, as well as βone of the most influential designers working todayβ by Graphic Design USA.
In this amazing episode, we talk about the pressure to βmake itβ in your twenties, how the best opportunities can come from the worst moments, and the oxymoron of personal branding . Plus so much more!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
When it comes to brand strategy, a vision statement is often seen as the holy grail, part of the winning trifecta of vision, mission, and values.Β
Your vision is the north star of your brand that guides everything that you do and is there to help you take your business forward. But how do you write one, and what makes it effective?
Ready to write your own vision? Vision Statements for Creatives will teach you all about vision statements, guide you through uncovering & writing your own, and provide you with 60+ examples to inspire you along the way. Grab it here: https://shop.blackandwhitestudios.nz/vision-statements
Timestamps
- Introduction: 00:00
- Vision vs mission: 01:20
- Whatβs in a vision: 02:45
- Your vision needs to be: 05:30
- How to write a vision: 07:00
- Wrap up: 10:00
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening:Β
https://www.instagram.com/blckwhtstudios/
As creatives, we want to share our work with the world, but getting it out there can feel like an impossible task full of algorithms, audiences, and ads. It doesnβt have to be that way though. Creating engaging content can actually be full of celebration, community, and creativity β hereβs how!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Getting a logo and making it perfect can be the most stressful part of building a brand identity for creators. This one design element is the thing that holds a lot of people back from starting their business, and stops them from sharing their work online.Β
If youβre ready to design an aligned and effective logo, it doesnβt need to be overwhelming. Letβs dive into this iconic part of the brand design process and look at how you can create your own logo!
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps
- Introduction: 00:00
- Understanding your brand: 02:35
- Choosing to design or hire: 04:10
- Finding inspiration: 05:05
- Sketching ideas: 05:50
- Starting in black & white: 07:50
- Choosing your software: 08:30
- Start with typography: 08:55
- Add design elements: 09:20
- Choosing different logo types: 09:45
- Creating an effective logo: 12:00
- Wrap up: 15:25
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
From the colours that you use, to your font choices and beyond, the design elements that are included in your brand tell your story and appeal to your ideal audience.
Whether youβre working with a brand designer, or creating your own designs, building a brand identity for your small business is all about making sure that your vision is accurately and effectively reflected in your visuals.
Creating unstoppable design elements is, therefore, the key to building an unstoppable brand.
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps
- Introduction: 00:00
- Key design elements: 01:20
- How to create your design elements: 05.15
- Building a TUFF identity: 13:30
- Wrap up: 18:20
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening:
https://www.instagram.com/blckwhtstudios/
The thing I get asked the most about branding, is how to build and grow your brand on Instagram. So Iβm here to answer that question today with some tried and true methods for attracting your ideal audience, increasing your engagement, and building your brand online, without losing your mind!Β
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps
- Introduction: 00:00
- My approach to Instagram: 00:55
- Instagram growth tips: 03:20
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by Monique Floyd, AKA King Moe, brand photographer and creator of the best-selling course and movement, love your selfie!
Monique is a photographer who does so much more than take photos. Moe gives women power, amplifies their voices, and plants seeds to empower through her work, and has recently transformed that work into a best-selling online course and movement, Love Your Selfie!
In this amazing episode, we talk about adapting your offers through COVID, owning your mission through everything, the power of a mission that ties everything together, and how being more of yourself attracts more people. And so much more!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening:Β
https://www.instagram.com/blckwhtstudios/
Do you have some branding goals on your to-do list this year, but donβt know who you need to be hiring to make those goals happen? Is it a brand designer? Is it a brand coach?Β
Well, I started my career as a brand designer and now am a brand coach, so Iβm here to clarify both forΒ you! Iβm here to tell you what a brand designer does, what a branding coach does, and how the frick you know which one you need to hire to grow your business!
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps:Β
- Introduction: 00:00
- What are the differences?: 05:10
- How to decide who to hire: 11:55
- Wrap up: 17:15
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening:Β
https://www.instagram.com/blckwhtstudios/
Itβs almost 2021! Now that weβve reflected on 2020 and reviewed our brand over the last year, itβs time to look forward and plan how weβre gonna smash those big branding goals of yours this year!. In this weekβs episode, Iβm talking all about why you need to do a brand plan every year, what you need to plan, and how to plan it.
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening:Β
https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by coach and creative, Viv Kruckow, AKA Rust Creative.
Viv is a creative herself, hosting a podcast, creating merch, writing books, and more, as well as coaching and guiding other creatives through their process and helping them embrace their creative magic.Β
In this amazing episode, we talk about owning your weirdness, tuning into your intuition, and growing through business.
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Alright team, weβve almost made it out of 2020! While I know most of us want to leave this year behind, when it comes to moving forward with your brand, youβve gotta look back first. In this weekβs episode, Iβm talking all about why you need to do a brand review every year, what you need to review, and how to review it.
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps
- Introduction: 00:00
- Why you need a brand review: 01:24
- What to review: 04:16
- How to review it: 06:57
- Wrap up: 10:47
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Your values are one of the most important parts of your brand. They inform your decisions, help you stay on track towards your vision, and let your audience know what youβre all about. But how the HECK do you write them?! Let me tell you!
Ready to write your own brand values? Brand Values for Visionaries will teach you all about brand values, guide you through uncovering & writing your own, and provide you with 150+ examples to inspire your values. Grab it here: https://shop.blackandwhitestudios.nz/brand-values
Timestamps
- Introduction: 00:00
- What are brand values: 01:20
- Why are they important: 02:00
- How to choose your values: 06:30
- How NOT to write your values: 07:40
- Brand value examples: 08:30
- How to write your values: 11:10
- Wrap up: 11:50
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by entrepreneur and creative, Alexis Teichmiller.
Alexis is a podcaster and coach who helps women live a deeper life, show up consistently for themselves, and be proud of who they are. Sheβs ALSO a consultant for SAAS companies, helping them grow their affiliate marketing programs. A multi-passionate creative with a passion for people, Alexis has an amazing understanding of what it means to embrace your creative instincts.
In this amazing episode, we talk about finding your calling, trusting your intuition, involving your community in the process, and more!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Your strengths are the things that you are naturally great at. Theyβre the things that people come to you for, the things you excel at, and the things that make you such a brilliant creative. Your unique combination of talents, skills, and behaviours is what sets you apart from every other creative, but how can you use them to your advantage when it comes to branding? How can you use your strengths to stand out, speak up, and shine? In this weekβs episode, Iβm answering these questions and more!
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps
- Introduction: 00:00
- Why build a brand around your strengths?: 01:45
- How this changed my business: 03:50
- My strengths: 06:00
- Finding & understanding your strengths: 08:30
- How to use your strengths: 10:25
- Wrap up: 11:55
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to turn your passion into a real-ass business? Take the free Stop Dreaming, Start Doing Challenge, the 3-day challenge for biz-ready creators: https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion Podcast, Iβm joined by Sophie Timothy, AKA Sister Scout! Sophie is a brand photographer, mentor, and creator of the Sister Scout Hood.Β
As an expert in telling stories through photography, an experienced creative entrepreneur, and someone who has been through the branding process several times, Sophie has the insight and knowledge we all need to hear!Β
In this episode, we talk all about growing a community around you, adapting your brand as you grow, and leaning into your uniqueness.Β
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Brand Strategy is your recipe for success as a creative entrepreneur, and itβs all about getting clarity about who you are, what youβre all about, and where youβre going. Itβs the first, most valuable step in branding, and is the key reason why branding is so important. The process is deep, powerful, and transformative, and the resulting strategy document is your magical guide to everything youβll do from then onwards.
When done well, a brand strategy can become the foundation of your whole business, but what the heck goes into that document?
Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.blackandwhitestudios.nz/creator-clarity-bundle
Timestamps
- Introduction: 00:00
- Disclaimer: 01:10
- Your Identity 03:36
- Your People: 04:15
- Your Voice: 05:21
- Your Vibe: 06:24
- Wrap up: 07:06
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by Illustrator & Designer, Mia Saine, whose spectacular work focuses on the empowerment of minorities in their personal and professional pursuits!
Mia has collaborated with many incredible brands and organizations, most recently with Google, and their work discusses important topics such as racial injustice, PCOS, mindfulness, saving the bees, and more.
In this amazing episode, we talk about finding your style, being authentically yourself, embracing the power of your work, and SO much more!
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Timestamps
- Podcast intro 00:00
- Episode intro: 00:43
- Miaβs creative journey: 02:14
- Transitioning from design to illustration: 07:15
- Miaβs branding: 12:31
- The power of illustration: 22:17
- Using your voice: 30:10
- The design & Illustration combo: 35:19
- Miaβs biggest branding lesson: 37:10
- Wrap up: 40:40
- Podcast outro: 44:24
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening:
https://www.instagram.com/blckwhtstudios/
As a small, creative business, creating your brand identity can feel overwhelming or intimidating. Not knowing where to start or what to consider, especially when you know that consistency is so important for brands, can hold you back from building your brand and getting your business going.Β
To help you break free from that uncertainty, this article is your fundamental guide to all of the things you need to consider in order to create an unforgettable brand!
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps
- Introduction: 00:42
- Before you create your brand identityβ¦: 01:14
- So, what goes into building a brand identity?: 02:00
- Logo: 02:13
- Colors: 03:07
- Typography: 04:36
- Patterns: 06:07
- Icons: 06:40
- Illustrations: 07:30
- Photography: 08:14
- Animation: 09:38
- Music: 10:35
- Wrap up: 11:47
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
Once youβve signed up to social media and started promoting your creativity, how do you brand it and make it consistent? I'm here to give you your one-stop-shop social media handbook. Iβm here to show you how to brand each platform and what you need to think about on and across each one.Β
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Ready to take action on your creative passion? Join the free Stop Dreaming, Start Doing Challenge here: https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tag me on Instagram and let me know you're listening:Β
https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by Charli Prangley, a marketing designer and side-hustle addict based in Valencia, Spain.
Alongside working full-time at ConvertKit as a Marketing Designer, Charli hosts the DesignLifeFM and Inside Marketing Design podcasts, runs a YouTube channel with over 175K subscribers, designs and sells digital products, and speaks at events all around the world.
In this episode, we talk about being human and putting the personal in personal brand, accepting help from others who are experts at what they do, niching, evolving, and transitioning your brand over time, and more!
Links
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Charliβs font: https://charlimarie.com/product/grayscale
Charliβs YouTube Channel: https://www.youtube.com/charlimarietv
Charliβs website: https://charlimarie.com/
Charli on Twitter: https://twitter.com/charliprangley
Charli on Instagram: https://www.instagram.com/charliprangley/
This week weβre taking a look at brand consistency. When it comes to branding, you will probably have heard that consistency is key, and thatβs 100% correct. Once you understand why branding is important, have clarity about your brand strategy, and have creatively put together your brand identity design, the most important thing you can do for your brand is keep it consistent. But why is it that important, and how do you achieve brand consistency?
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps
- Introduction: 00:00
- What is brand consistency: 01:08
- Why is it important: 03:16
- 5 Reasons why brands need consistency: 05:57
- How to create consistency: 11:57
- Wrap up: 15:30
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening:Β
https://www.instagram.com/blckwhtstudios/
This week itβs all about brand design. What is it? How is it different from brand strategy? What does it include? And how can I do it? Iβm answering all of these questions and more in this episode, Brand Design 101 | Killer Brand Design Tips to Help Your Business Grow.
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps
- Introduction: 00:00
- Recap: 01:05
- What is brand design?: 01:43
- The three steps of brand design: 01:43
- Defining your vibe: 03:12
- Making your vision visible: 04:52
- Boosting your brand: 05:20
- Recap: 06:46
- Wrap up: 07:35
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening:Β
https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion podcast, I was joined by Terence Tang, A.K.A Tinlun Studio, a hand-lettering artist and designer from Houston, Texas who creates murals and other lettering pieces, has his own apparel store, runs the HumanKind Project, and more!
Terence has collaborated with brands like Nike, created custom pieces for NBA players, and been featured in lettering books like Goodtype and Typism, alongside running his apparel store, creative commercial client work, and cultivating his own lettering practice.
In this episode we talk about being authentic in your brand, letting go of things that take away from your creativity, and the realities of growing a creative business, among other fab things. We also get Terenceβs top tips for business and life as a creative entrepreneur!
Links
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Tinlun studio store: https://shop.tinlunstudio.com/
Terenceβs Instagram: https://www.instagram.com/tinlunstudio/
Tinlun lifestyle Instagram: https://www.instagram.com/tinlunlifestyle/
Tinlun Studio website:
https://www.tinlunstudio.com/
This week Iβm giving you a deeper dive into brand strategy, sharing the three main steps for getting clarity about your brand, and somehow relating strategy to cake! I talk about what brand strategy is, why you need it, and how to do it.
Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.blackandwhitestudios.nz/creator-clarity-bundle
Timestamps
- Introduction: 00:00
- What is brand strategy: 01:05
- Brand strategy metaphors: 01:17
- The three steps of strategy: 02:43
- Recap: 6:47
- Wrap up: 7:35
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening:Β
https://www.instagram.com/blckwhtstudios/
Today on the Brand Your Passion Podcast weβre discussing why we even need to think about branding. As creatives with personal brands, it can be tempting to think, βwell my brand is just me, I donβt need to do anything about it.β But intentional branding has the power to change everything.Β Β
In this episode I give you the 10 reasons why branding is important for creatives.
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Timestamps
- Introduction: 00:00
- Reason #1: 01:14
- Reason #2: 02:17
- Reason #3: 03:47
- Reason #4: 04:53
- Reason #5: 06:22
- Reason #6: 07:22
- Reason #7: 09:12
- Reason #8: 10:53
- Reason #9: 12:46
- Reason #10: 13:55
- Recap: 16:28
- Wrap up: 17:04
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
This week on the Brand Your Passion Podcast, I was joined by Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours.
She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood.
In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.
Links:
Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge
Arielβs Instagram: https://www.instagram.com/arielbissett/
Books Unbound Instagram: https://www.instagram.com/books_unbound/
The Reading Rush: https://www.instagram.com/thereadingrush/
Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist
Key Takeaways
- Your brand is the perception that people have about you and your business.
- Branding is the process of informing this perception.
- A brand strategy is your plan for how youβre going to do just that.
- Your visual identity is how you present that to the world.
Timestamps
- Introduction: 0:00
- What is branding?: 0:55
- Brand definition: 5:28
- Branding definition: 6:24
- Brand strategy definition: 6:49
- Visual identity definition: 7:15
- What branding can include: 7:48
- Wrap up: 9:19
Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog
Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/
The Brand Your Passion podcast is here! This is the show that helps you turn the thing you love the most into something that people know and love you for.
Iβm here to help you brand your passion so that you can grow your creative biz, reach more people with your work, and ultimately lead the creative life that you dream of!
In this quick episode, I give you the lowdown on what to expect from the podcast, and who the heck I am!
Want to start learning from me today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist.
Tag me on Instagram and let me know you have subscribed: https://www.instagram.com/blckwhtstudios/
See you next week!