Turns out that the black box of programmatic advertising is not the only place where IMP’s are, um, not counted correctly.
Without having lived through it, we’ve no conception of what all the excitement was about back when radio was King, until now. Those artifacts of entertainment, it turns out, were but a quaint prologue to their wild great-grandchild, Podcasts.
This sux,,,, but it may be for the better. Tech is affording life to go on with a semblance of normalcy. But our roots are calling us back ..
One day many generations from now, the present state of the internet will be viewed as an artifact representing a tool far too advance for the innocent and immature race that stumbled upon it ..
Fads in ad theory affect the ebb and flow of how media is used. Lately media usage effects ad theory...
Businesses and products make the world go ‘round, but Brands occupy a different plane of existence. Learn more by starting here ..