Monday, September 26, 2022, 10am

Originally designed for the Integrated Product Development course at the Integrated Innovation Institute, this lecture provides an introductory view into a survey of frameworks and processes that product and UX designers encounter in the world of work. It delves into a particular framework (the LUMA System) to demonstrate how design methodology can underpin those processes in support of human-centered innovation.

—Laura Vinchesi is a human-centered design leader in practice and education, with well over two decades of diverse experience focused on visual and product design in both B-to-C and B-to-B environments, and design thinking as a driver of innovation.Most recently at Seegrid, a leader in robotic material flow automation, Laura was Lead Visual & Information Designer on a new UX Design team. There Laura established functional infrastructure including a design system to support common visual design language; design principles and playbook; strategic product vision; and design strategy for client engagement.

As startup employee #1 at LUMA Institute—a Design Thinking training and tools company—Laura led or was involved in the design of experiences as diverse as certification programs; the flagship book “Innovating for People;” live-remote courses; curricular assets; marketing materials; and parts of LUMA Workplace, a digital platform of design thinking resources. Prior to joining LUMA, Laura worked in New York City as an art director on a number of branding initiatives for global consumer health and research companies including Pfizer, Novartis and Affymetrix, among others. In this capacity she drove the organization, design, and writing of projects such as branding style guides, product collateral systems, and international health & safety guides. Before and after her stint in NYC, Laura honed her teaching skills at the Carnegie Mellon Design School (her undergraduate alma mater) and more recently the Integrated Innovation Institute. As an adjunct instructor and visiting professor, Laura has designed and delivered graduate courses in Product Design/Design Thinking and Innovation Mindset, and taught at all levels of the undergraduate Design School Program. She also holds an MFA from Cranbrook Art Academy, where her award-winning work was selected for the loan collection by the CAA Museum.

In Person and Zoom Participation.

Event Type: Talks
Room Number: In Person and Virtual - ET
Building: Newell-Simon 4305 and Zoom
Speaker's Name: LAURA VINCHESI
Speaker Website: www.linkedin.com…
Speaker's Professional Title: Adjunct Instructor and Visiting Professor, Integrated Innovation Institute, HCII: Human Computer Interaction Institute
Talk Title: Innovation Frameworks
For More Information: cbstumpf@andrew.cmu.edu
Affiliations: Human-Computer Interaction Institute (HCII)
Organization(s): SCS